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2006 International Conference on Mobile Business最新文献

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Individual Tariffs for Mobile Services: Theoretical Framework and a Computational Case in Mobile Music 移动服务的个人收费:理论框架和移动音乐的计算案例
Pub Date : 2006-06-26 DOI: 10.1109/ICMB.2006.22
Hong Chen, L. Pau
This paper introduces individual tariffs at service and content bundle level in mobile communications. It gives a theoretical framework (economic, sociological) as well as a computational game solution method. The user can be an individual or a community. Individual tariffs are decided through interactions between the user and the supplier. A numerical example from mobile music illustrates the concepts.
本文介绍了移动通信中服务和内容捆绑层面的个人资费。它给出了一个理论框架(经济的,社会学的)以及计算博弈解决方法。用户可以是个人,也可以是团体。个别关税是通过用户和供应商之间的相互作用决定的。移动音乐的一个数值例子说明了这些概念。
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引用次数: 4
The Swedish Mobile Internet: A Study of Entrepreneurship during 1998-2005 瑞典移动互联网:1998-2005年创业研究
Pub Date : 2006-06-26 DOI: 10.1109/ICMB.2006.328141
Carl Sandstrom, T. Huang, Stefan Sanz-Velasco, Sven Lindmark
This paper addresses entrepreneurship in the emerging Swedish mobile Internet industry. In this work, the mobile Internet is defined as a function. Entrepreneurship is defined as the creation of a new venture. The unique data set underlying this work consists of 249 ventures that were active in the mobile Internet industry during 1998-2004. The entry/exit pattern and their performance in 2000-2004 were studied along with VC involvement in this industry. On a population level, sales were growing and the number of employees was decreasing. Concerning profits, the population loses enormous amounts of money each year. Venture capital appears to have a rather negative impact on performance initially. However, the VC-backed ventures displayed strong performance improvements at the end of the investigated period.
本文探讨了新兴的瑞典移动互联网行业的创业精神。在这项工作中,移动互联网被定义为一个功能。企业家精神被定义为创建新的企业。这项工作背后的独特数据集包括1998年至2004年期间活跃在移动互联网行业的249家企业。本文研究了2000-2004年风险投资在该行业的进入/退出模式及其表现。在人口水平上,销售额在增长,员工数量在减少。关于利润,人们每年损失大量的钱。风险资本最初似乎对业绩有相当负面的影响。然而,风投支持的企业在调查结束时表现出强劲的业绩改善。
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引用次数: 1
Personal Heart Monitoring and Rehabilitation System using Smart Phones 使用智能手机的个人心脏监测和康复系统
Pub Date : 2006-06-26 DOI: 10.1109/ICMB.2006.39
P. Leijdekkers, V. Gay
This paper discusses a personalized heart monitoring system using smart phones and wireless (bio) sensors. Based on several scenarios we present the functionality of a prototype we have built. The application is capable of monitoring the health of high risk cardiac patients. The smart phone application analyses in real-time sensor and environmental data and can automatically alert the ambulance and pre assigned caregivers when a heart patient is in danger. It also transmits sensor data to a healthcare centre for remote monitoring by a nurse or cardiologist. The system can be personalized and rehabilitation programs can monitor the progress of a patient. Rehabilitation programs can be used to give advice (e.g. exercise more) or to reassure the patient.
本文讨论了一种使用智能手机和无线(生物)传感器的个性化心脏监测系统。基于几个场景,我们展示了我们构建的原型的功能。该应用程序能够监测高危心脏病患者的健康状况。智能手机应用程序分析实时传感器和环境数据,当心脏病患者处于危险中时,可以自动向救护车和预先分配的护理人员发出警报。它还将传感器数据传输到医疗中心,由护士或心脏病专家进行远程监控。该系统可以个性化,康复计划可以监测病人的进展。康复计划可用于提供建议(如多运动)或安抚病人。
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引用次数: 86
Mobile Advertising: a Framework for the Appraisal of the Campaigns 移动广告:活动评估的框架
Pub Date : 2006-06-26 DOI: 10.1109/ICMB.2006.328140
A. Rangone, F. Renga
In the article, the most important elements making up a mobile marketing solution are pointed out, trying to underline all significant requirements needed to be satisfied. Moreover is provided a possible set of indicators for measuring how well the requirements are met. The argumentation is completed by the results obtained during three mobile marketing campaigns carried out in Finland, Germany and Italy.
在本文中,指出了构成移动营销解决方案的最重要元素,试图强调需要满足的所有重要要求。此外,还提供了一组可能的指标,用于衡量满足需求的程度。论证是在芬兰,德国和意大利进行的三个移动营销活动中获得的结果完成的。
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引用次数: 2
Mobile advertising in the eyes of retailers and consumers - empirical evidence from a real-life experiment 零售商和消费者眼中的移动广告——来自现实生活实验的经验证据
Pub Date : 2006-06-26 DOI: 10.1109/ICMB.2006.31
Hanna Komulainen, Annu Ristola, J. Still
The future of mobile advertising (m-advertising) is expected to rely on mobile devices, enthusiastic advertisers and consumers. However, current m- advertising literature has studied this phenomenon quite narrowly, focusing only on one perspective at a time. This empirically grounded paper aims to give a more multidimensional view on m-advertising, which simultaneously takes into account both retailers and consumers. It presents both qualitative and quantitative data collected from a real-life experiment of m-advertising. The empirical findings of this study describe the current challenges and possibilities in m-advertising. They indicate that the technological hype round m-advertising has overshadowed the other important element of m-ads: the content.
移动广告(m-advertising)的未来预计将依赖于移动设备、热情的广告商和消费者。然而,目前的移动广告文献对这一现象的研究相当狭隘,一次只关注一个角度。这篇基于经验的论文旨在对移动广告提供一个更多维的视角,同时考虑到零售商和消费者。它展示了从移动广告的真实实验中收集的定性和定量数据。本研究的实证结果描述了移动广告当前面临的挑战和可能性。他们指出,围绕移动广告的技术炒作掩盖了移动广告的另一个重要元素:内容。
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引用次数: 19
Application of A Remote Surveillance System with Mobile Phone-Enhanced User Interface 手机增强用户界面远程监控系统的应用
Pub Date : 2006-06-26 DOI: 10.1109/ICMB.2006.9
Y. Imai, Yuichi Sugiue, Y. Hori, S. Masuda
A surveillance system has been developed to apply into many fields. Services of the system are available for clients with not only PCs but also mobile devices, especially cellular phones. Our system will provide remote monitoring facilities as well as remote controlling ones. With services of remote controlling camera, clients can take a suitable look at target objects through adjustment of network camera. The system is evaluated on the viewpoint of response time between server of the system and cellular phone of mobile client. Both of remote monitoring facility and controlling one are measured so that they will be suitable enough for clients to operate their appliances by means of remote controlling facility after they take looks at external states of the target appliances. Applications of our surveillance system is reported such as remote monitoring service of school for distant parents and remote reservation service of stores for daily customers. With our surveillance system, the above applications will be useful and fruitful for customers as well as employer of system, namely, service provider of those applications.
监测系统已发展到应用于许多领域。该系统的服务不仅适用于pc,也适用于移动设备,特别是手机。我们的系统将提供远程监控设施和远程控制设施。通过远程控制摄像机的服务,客户可以通过网络摄像机的调整,对目标物体进行合适的观察。从系统服务器与移动客户端手机之间的响应时间角度对系统进行了评价。对远程监控设备和控制设备都进行了测量,以便客户在查看目标设备的外部状态后,可以通过远程控制设备操作其设备。介绍了我们的监控系统的应用,如学校对远程家长的远程监控服务,商店对日常顾客的远程预约服务。有了我们的监控系统,上述应用对客户以及系统的雇主,即这些应用的服务提供商来说,将是有用和富有成效的。
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引用次数: 4
An Expert Model on Barriers to Implement Mobile Data Services 移动数据服务实施障碍的专家模型
Pub Date : 2006-06-26 DOI: 10.1109/ICMB.2006.7
M. Steinert
Mobile data service for businesses were, esp. in Europe, not quite as successful as expected or forecasted. Compared to Asian success stories, European mobile data services actually failed the UMTS promise. The reasons, why European companies have refrained from implementing mobile services for themselves and their customers, remain unknown. Thus, this paper empirically describes the creation of a model of barriers factors, which hinder companies to implement mobile data services. After some preliminary model thoughts, an adapted Delphi methodology is presented. 19 European Experts have, between September 1st and November 21st 2005, contributed factors that influence a company's decision to adopt mobile data services, resulting in an 'Expert Model on Barriers to Implement Mobile Data Services". This model is then tested using 362 qualitative data sets from 156 Swiss companies via a logistic regression. As a result some factors are identified that influence the usage and investment decision of companies concerning esp. packet switched mobile data services.
针对企业的移动数据服务,尤其是在欧洲,并不像预期或预测的那样成功。与亚洲的成功案例相比,欧洲的移动数据服务实际上未能实现UMTS的承诺。欧洲公司为何不愿为自己和客户提供移动服务,其原因尚不清楚。因此,本文实证地描述了阻碍公司实施移动数据服务的障碍因素模型的创建。在对模型进行了一些初步思考后,提出了一种适应性德尔菲法。19位欧洲专家在2005年9月1日至11月21日期间,对影响公司决定采用移动数据服务的因素作出了贡献,形成了“实施移动数据服务障碍的专家模型”。然后使用来自156家瑞士公司的362个定性数据集通过逻辑回归对该模型进行了测试。研究结果表明,影响企业特别是分组交换移动数据业务的使用和投资决策的因素。
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引用次数: 7
Adoption Factors of Mobile Services 移动服务的采用因素
Pub Date : 2006-06-26 DOI: 10.4018/jisss.2009010102
Banu Kargin, N. Basoglu, T. Daim
This paper addresses simple but powerful framework for adoption factors of mobile services. The framework synthesizes, refines, and extends current approaches to understand adoption factors. The study started with a background research to identify factors determining the adoption of innovation and mobile services. Then, study is continued with a survey which had questions about two types of mobile services according to current adoption status of these services. For the first type of service, SMS had been selected as a widely used, already adopted service to seek for factors affecting consumer satisfaction. The second type of service was not currently widely adopted service in the market as opposed to already used SMS, which is called "Pocket Info&Enjoy" service in the paper. Pocket Info&Enjoy, which is information based service, had been described in the survey and asked questions to identify factors determining attitude to use this new service. Most of the findings were in line with literature, for an already adopted service, usefulness and attitude are direct factors influencing consumer satisfaction. On the other hand, usefulness and past experience are influencers and personalization and social factors are indirect determinants of consumer's attitude towards using new mobile services.
本文讨论了移动服务采用因素的简单而强大的框架。该框架综合、细化并扩展了当前的方法,以理解采用因素。该研究从背景研究开始,以确定决定采用创新和移动服务的因素。然后,研究继续进行了一项调查,该调查有关于两种类型的移动服务的问题,根据这些服务的当前采用状况。对于第一类服务,我们选择了SMS作为一种被广泛使用的、已经被采用的服务来寻找影响消费者满意度的因素。第二种服务目前在市场上还没有被广泛采用,而不是已经使用的短信服务,在论文中被称为“口袋信息和享受”服务。Pocket Info&Enjoy,这是一项基于信息的服务,已经在调查中被描述,并询问了一些问题来确定决定使用这项新服务态度的因素。大多数研究结果与文献一致,对于已采用的服务,有用性和态度是影响消费者满意度的直接因素。另一方面,实用性和过去的经验是影响因素,个性化和社会因素是消费者对使用新的移动服务态度的间接决定因素。
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引用次数: 66
Developing Personal Network Business Models 发展个人网络商业模式
Pub Date : 2006-06-26 DOI: 10.1109/ICMB.2006.13
Dan Saugstrup, A. Henten
The aim of the paper is to examine the issue of business modeling in relation to personal networks, PNs. The paper builds on research performed on business models in the EU 1ST MAGNET1 project (My personal Adaptive Global NET). The paper presents the Personal Network concept and briefly reports on the 'state of the art' in the field of business modeling. Furthermore, the paper suggests three generic business models for PNs: a service oriented model, a self-organized model, and a combination model. Finally, examples of relevant services and applications in relation to three different cases are presented and analyzed in light of business modeling of PN.
本文的目的是研究与个人网络(PNs)相关的商业建模问题。本文以EU 1ST MAGNET1项目(My personal Adaptive Global NET)的商业模式研究为基础。本文提出了个人网络的概念,并简要介绍了商业建模领域的“最新技术”。此外,本文还提出了三种通用的业务模型:面向服务的模型、自组织模型和组合模型。最后,针对三个不同的案例,给出了相关的服务和应用实例,并结合PN的业务建模进行了分析。
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引用次数: 4
A SME-friendly framework for the provision of mobile services 为中小型企业提供流动服务的架构
Pub Date : 2006-06-26 DOI: 10.1109/ICMB.2006.4
M. Decker, Gunther Schiefer, Rebecca Bulander
The development and operation of value-added data services for mobile terminals still requires a lot of time, manpower, highly specialized know-how about telecommunication networks and financial resources, so for small and medium-sized enterprises (SME) it is difficult or even impossible to set up such services for their own use or for their customers. Since SME play an important economic and thus social role, often contribute to innovation and many of them have highly specialized know-how this is an untenable situation. The aim of the intended research-project MODIFRAME is therefore to develop and evaluate a technical framework which provides the complete infrastructure needed by SME to develop and operate mobile services.
针对移动终端的数据增值业务的开发和运营仍然需要大量的时间、人力、高度专业化的电信网络知识和财力,因此对于中小企业(SME)来说,很难甚至不可能为自己或客户建立这种服务。由于中小企业发挥着重要的经济和社会作用,往往有助于创新,其中许多企业拥有高度专业化的知识,这是一种无法维持的情况。因此,预期的研究项目MODIFRAME的目的是开发和评估一个技术框架,该框架提供中小企业开发和运营移动服务所需的完整基础设施。
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引用次数: 8
期刊
2006 International Conference on Mobile Business
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