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2006 International Conference on Mobile Business最新文献

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Comparing business models for multimedia content distribution platforms 比较多媒体内容分发平台的商业模式
Pub Date : 2006-06-26 DOI: 10.1109/ICMB.2006.12
P. Ballon, Michaël Van Bossuyt
The advent of new mobile and wireless network technologies, the panoply of devices and the array of content types present mobile operators as well as content providers with serious challenges related to multimedia content distribution. This paper compares four feasible business model configurations for multimedia content distribution platforms that may deal with these challenges, focusing on the requirements for mobile operators and content providers, the impact on content distribution architectures and the implications for value propositions towards end users.
新的移动和无线网络技术的出现、设备的丰富和内容类型的多样化,给移动运营商和内容提供商带来了与多媒体内容分发相关的严峻挑战。本文比较了可能应对这些挑战的多媒体内容分发平台的四种可行的商业模式配置,重点关注对移动运营商和内容提供商的要求,对内容分发架构的影响以及对最终用户的价值主张的影响。
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引用次数: 7
Generating User Interfaces from CDISC ODM for Mobile Devices 从移动设备的CDISC ODM生成用户界面
Pub Date : 2006-06-26 DOI: 10.1109/ICMB.2006.19
Guido M. de Melo, Jürgen Nagler-Ihlein, M. Weber
Clinical studies are often conducted as multi-centered studies involving participants at different locations. Thus it becomes obvious that using mobile platforms and remote data entry is beneficial for such studies. When working in a distributed fashion, data exchange standards are required. Bringing these standards to the end user also requires incorporating user interface issues. Considering various device types, from desktop computer to small handheld devices raises the question how user interfaces could be derived from the data exchange standards. In this paper we consider CDISC's operational data model as a data standard and discuss its relevance in the user interface generation process. Several candidate description languages are explored and embedded into a general transformation process emphasizing especially small and mobile device characteristics.
临床研究通常作为多中心研究进行,涉及不同地点的参与者。因此,使用移动平台和远程数据输入显然有利于此类研究。当以分布式方式工作时,需要数据交换标准。将这些标准带给最终用户还需要结合用户界面问题。考虑到各种设备类型,从台式计算机到小型手持设备,提出了如何从数据交换标准派生用户界面的问题。本文将CDISC的操作数据模型作为一种数据标准,并讨论了其在用户界面生成过程中的相关性。研究了几种候选描述语言,并将其嵌入到强调小型和移动设备特征的一般转换过程中。
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引用次数: 6
The Emerging Ethics of Humancentric GPS Tracking and Monitoring 以人为中心的GPS跟踪与监控的新兴伦理
Pub Date : 2006-06-26 DOI: 10.1109/ICMB.2006.43
K. Michael, A. McNamee, M. G. Michael
The Global Positioning System (GPS) is increasingly being adopted by private and public enterprise to track and monitor humans for location-based services (LBS). Some of these applications include personal locators for children, the elderly or those suffering from Alzheimer's or memory loss, and the monitoring of parolees for law enforcement, security or personal protection purposes. The continual miniaturization of the GPS chipset means that receivers can take the form of wristwatches, mini mobiles and bracelets, with the ability to pinpoint the longitude and latitude of a subject 24/7/365. This paper employs usability context analyses to draw out the emerging ethical concerns facing current humancentric GPS applications. The outcome of the study is the classification of current state GPS applications into the contexts of control, convenience, and care; and a preliminary ethical framework for considering the viability of GPS location-based services emphasizing privacy, accuracy, property and accessibility.
全球定位系统(GPS)越来越多地被私营和公共企业采用,用于跟踪和监控人类的定位服务(LBS)。其中一些应用包括儿童、老人或患有阿尔茨海默氏症或失忆的人的个人定位器,以及出于执法、安全或个人保护目的对假释犯的监控。GPS芯片组的不断小型化意味着接收器可以采用手表、迷你手机和手镯的形式,能够24/7/365地精确定位目标的经纬度。本文采用可用性上下文分析来提出当前以人为中心的GPS应用面临的新出现的伦理问题。该研究的结果是将当前状态的GPS应用分为控制、便利和护理三个方面;以及考虑GPS定位服务可行性的初步伦理框架,强调隐私、准确性、属性和可及性。
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引用次数: 131
Traveling from B2B to B2C: Piloting a Moblog Service for Tourists 从B2B到B2C:为游客提供移动博客服务
Pub Date : 2006-06-26 DOI: 10.1109/ICMB.2006.46
P. Repo, Kaarina Hyvönen, Mika Saastamoinen
Developing new types of popular mobile services has turned out to be a challenging exercise. Our study examines the development of a business-to-business (B2B) mobile service into a business-to-consumer (B2C) service, in this case a moblog service for tourists. We focus on how the product development process can be enhanced and redirected through active user involvement. We came across a number of commercially important issues in this pilot study. Our experiences indicate that user involvement can be a fruitful albeit demanding operation for product developers. Interaction between product developers and users prompted changes in product development.
开发新型的流行移动服务已被证明是一项具有挑战性的工作。我们的研究考察了企业对企业(B2B)移动服务向企业对消费者(B2C)服务的发展,在本例中是针对游客的移动日志服务。我们关注的是如何通过用户的积极参与来增强产品开发过程。在这项初步研究中,我们遇到了一些重要的商业问题。我们的经验表明,用户参与对于产品开发人员来说是一个富有成效的操作,尽管要求很高。产品开发人员和用户之间的互动促进了产品开发的变化。
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引用次数: 12
Mobile Organic Certification (MobiCert) - A theoretical foundation for a practical project 移动有机认证(MobiCert) -一个实际项目的理论基础
Pub Date : 2006-06-26 DOI: 10.1109/ICMB.2006.34
N. Lu, P. Swatman
The Mobile Organic Certification (MobiCert) project investigates the use of mobile technology for primary producers in organic certification in remote and rural Australia. The goals of the MobiCert project are to create a theoretical model for mobile device-based information access and provision and to develop and test a prototype mobile commerce interface for organic certification information access /provision in remote and rural areas. It is the pilot project in the SAmCom (Sustainable Agriculture m-Commerce) project framework, which aims to enhance the information access and provision for primary producers through m-Commerce. In this paper we present an overview of the organic certification world wide (especially in Australia) and the existing software solutions to aid primary producers; followed by the theoretical model for the MobiCert project, which will be validated during the next stage of the project.
移动有机认证(MobiCert)项目调查了澳大利亚偏远农村地区有机认证初级生产者使用移动技术的情况。MobiCert项目的目标是为基于移动设备的信息访问和提供创建一个理论模型,并为偏远和农村地区的有机认证信息访问/提供开发和测试一个原型移动商务接口。这是SAmCom(可持续农业移动商务)项目框架的试点项目,旨在通过移动商务加强初级生产者的信息获取和提供。在本文中,我们介绍了全球有机认证的概述(特别是在澳大利亚)和现有的软件解决方案,以帮助初级生产者;然后是MobiCert项目的理论模型,将在项目的下一阶段进行验证。
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引用次数: 6
New Mobile Technologies: Sustaining or Disruptive? 新的移动技术:维持还是破坏?
Pub Date : 2006-06-26 DOI: 10.1109/ICMB.2006.38
Su-En Tan, A. Henten
This paper takes a look at Clayton Christensen 's theory of disruptive technologies and how Christensen's theory relates to other innovation theories. It also proposes a new layer of analysis to this theory to better link the technology analysis to the market analysis of any given technology product. This layer suggests that complementarity and substitutability are important criteria for technologies to be market disruptions or sustaining changes.
本文考察了克莱顿·克里斯滕森的颠覆性技术理论,以及克里斯滕森理论与其他创新理论的关系。在此基础上提出了一个新的分析层次,以便更好地将技术分析与任何给定技术产品的市场分析联系起来。这一层表明,互补性和可替代性是技术扰乱市场或持续变化的重要标准。
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引用次数: 12
Card-based Macropayment for Mobile Phones 基于卡的移动电话宏支付
Pub Date : 2006-06-26 DOI: 10.1109/ICMB.2006.10
P. Garner, R. Edwards, P. Coulton
Most new entrants into the mobile commerce marketplace are faced with a paradox; how can we attract users without merchants, and how can we attract merchants without customers? Without a huge investment in marketing to build consumer recognition, starting a new m-commerce service is risky. In this paper we analyse how successful companies on the Web have managed to create successful payment services by utilising the brand recognition and ubiquity of the popular card networks. Attempts to marry credit cards and mobile phones are not new - encrypted phone wallet systems have been bundled with devices for a number of years. However, use of these wallet systems remains limited as the public failed to embrace shopping via WAP, frustrated by slow speeds and poor user interfaces. With mobile terminals more suited for browsing, and higher speeds from mobile data becoming the norm, we present a system to enable remote macropurchases using existing credit card technology.
大多数新进入移动商务市场的人都面临着一个悖论;没有商家怎么吸引用户,没有客户怎么吸引商家?如果没有在市场营销上的巨额投资来建立消费者的认可,启动一个新的移动商务服务是有风险的。在本文中,我们分析了网络上成功的公司是如何通过利用品牌知名度和普遍存在的流行卡网络来创建成功的支付服务的。将信用卡和手机结合在一起的尝试并不新鲜——加密的手机钱包系统已经与各种设备捆绑在一起很多年了。然而,这些钱包系统的使用仍然有限,因为公众未能接受通过WAP购物,速度慢,用户界面差。随着移动终端更适合浏览,移动数据速度更快成为常态,我们提出了一个使用现有信用卡技术实现远程宏观购买的系统。
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引用次数: 12
Mobile Technology as an Enabler of Organizational Agility 移动技术作为组织敏捷性的推动者
Pub Date : 2006-06-26 DOI: 10.1109/ICMB.2006.36
V. Krotov, I. Junglas
Business agility is a relatively new concept in management that has been developed in response to the turbulence of today's marketplace. In this paper we explore the question of how mobile technology can be used as an enabler of organizational agility. To address this question, we use an exploratory research approach that employs grounded theory combined with multiple case studies. Using the Sambamurthy et al. agility framework, we explore more than 100 case studies. Our findings include clusters of agility- enhancing benefits that emerge from using mobile technology in an organizational context.
业务敏捷性是管理中一个相对较新的概念,是为了应对当今市场的动荡而发展起来的。在本文中,我们探讨了如何将移动技术用作组织敏捷性的推动者的问题。为了解决这个问题,我们采用了一种探索性的研究方法,将扎根理论与多个案例研究相结合。使用Sambamurthy等人的敏捷框架,我们探索了100多个案例研究。我们的发现包括在组织环境中使用移动技术所产生的敏捷性增强效益集群。
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引用次数: 21
Service Oriented Design Methodologies for Mobile Applications 面向服务的移动应用设计方法
Pub Date : 2006-06-26 DOI: 10.1109/ICMB.2006.42
I. Hawryszkiewycz, R. Steele
There is an increase in the use of mobile devices in business applications. However, mobile support services in such applications generally are usually not strongly integrated with business functions and mobility is often seen as an add-on capability. Consequently the use of mobile devices is often ad-hoc in nature and not closely integrated into the application. This paper describes a way to identify reusable services to support mobility in business applications. It emphasis that integration must support mobility within the application context and concentrates on setting up context sensitive communications in mobile environments.
在商业应用中,移动设备的使用有所增加。然而,此类应用程序中的移动支持服务通常不会与业务功能紧密集成,并且移动性通常被视为附加功能。因此,移动设备的使用在本质上往往是临时的,而不是紧密集成到应用程序中。本文描述了一种识别可重用服务以支持业务应用程序中的移动性的方法。它强调集成必须支持应用程序上下文中的移动性,并着重于在移动环境中建立对上下文敏感的通信。
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引用次数: 4
Investigation of Proposed Applications for LBS Enabled Mobile Handsets 对支持LBS功能的移动电话的拟议应用进行调查
Pub Date : 2006-06-26 DOI: 10.1109/ICMB.2006.27
Matthew McMahon, C. Steketee
Location-based services (LBS) have been of keen interest to the m-business community for a number of years. However, applications deployed on a large scale have been slow in emerging - most existing systems are research prototypes or specialised niche applications, whose development has concentrated on exploring technical possibilities rather than commercial success. In this paper we report the results of a study to identify candidate killer-apps for LBS. The method used was to produce outline descriptions of 9 applications in 7 different consumer application areas, and survey users to obtain feedback on their level of interest in 7 of these. The most popular idea amongst surveyed users was Wired-Call Rates, where calls from a mobile phone would be charged at the same rates as wireline calls, when located in specified areas (for example at home). Other applications of interest were mainly those where LBS provides an addition to an existing service.
基于位置的服务(LBS)多年来一直是移动商务社区的兴趣所在。然而,大规模部署的应用程序在新兴方面进展缓慢——大多数现有系统都是研究原型或专门的利基应用程序,其开发集中于探索技术可能性,而不是商业成功。在本文中,我们报告了一项研究的结果,以确定候选的LBS杀手级应用程序。使用的方法是在7个不同的消费者应用领域中生成9个应用程序的概要描述,并调查用户以获得他们对其中7个应用程序的兴趣程度的反馈。在接受调查的用户中,最受欢迎的想法是有线电话费率,即当位于特定区域(例如在家中)时,移动电话的收费将与有线电话的收费相同。其他令人感兴趣的应用主要是那些LBS为现有服务提供附加功能的应用。
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引用次数: 9
期刊
2006 International Conference on Mobile Business
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