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Understanding Customer Retrials in Call Centers: Preferences for Service Quality and Service Speed 了解呼叫中心的客户重试:对服务质量和服务速度的偏好
Pub Date : 2021-07-09 DOI: 10.1287/MSOM.2021.0976
K. Hu, Gad Allon, Achal Bassamboo
Problem definition: Customers are likely to initiate retrial calls when their previous contact with a call center fails to deliver a satisfactory resolution. According to industry reports, retrials are listed as a top annoying issue for customers and hurt call centers’ profits. Though recognizing this problem, call centers find it challenging to reduce retrials without overshooting their operating expenses. Our research aims to empirically understand the mechanism of customer retrials and then provide economically feasible solutions to reduce retrials. Academic/practical relevance: Little empirical research has been done to understand customers’ strategic retrials, and theoretical research studies retrials by assuming the degree to which pickup speed and service quality impact retrials. Our research empirically investigates the mechanism of customer retrials by studying whether speed and quality truly matter and, if so, how strong the impact is from each of them and whether the impacts are different across various customer segments. The quantified mechanism can then guide service providers to reduce retrials cost-effectively. Methodology: We use a random-coefficient dynamic structural model to characterize customer decisions in pursuing a satisfactory resolution and estimate the parameters from call-by-call records of a uniquely designed call center. Our model tracks customer decisions in the online waiting stage, in which customers are waiting for an agent but weighing whether to abandon, and in the off-line waiting stage, in which customers are not directly connected but are actively debating whether to retry. Utilizing the hybrid system that sequentially places customers into queues for three distinct quality service groups, we disentangle the effects of pickup speed and service quality on customers’ abandonment and retrial decisions. Results: Our estimations confirm that high service quality and quick pickup speed reduce retrials. Moreover, we discover that private customers are more sensitive to quality but less sensitive to speed compared with business customers. We suggest two service designs to reduce retrials cost-effectively by tailoring services to customer preferences. One reallocates the service groups for different customer segments without expanding the system, and the other adjusts the staffing ratios by hiring low-cost, ordinary-quality agents. Under the two tailoring designs, business customer surplus increases by up to 14.4% and private customer surplus by up to 14.9%. Managerial implications: First, our research highlights the importance of recognizing customers’ off-line decisions, which are impacted by online service offerings and, in turn, affect future online service operations. Neglecting customer retrials leads to suboptimal service designs. Second, by understanding the mechanism of customer retrials empirically, our research guides call centers to reduce retrials cost-effectively with speed–quality balance. Third, our r
问题定义:当客户之前与呼叫中心的联系未能提供令人满意的解决方案时,他们可能会发起重审呼叫。根据行业报告,重审被列为客户最讨厌的问题,并损害了呼叫中心的利润。虽然认识到这个问题,呼叫中心发现在不超出运营费用的情况下减少重审是一项挑战。本研究旨在实证了解顾客重审的机制,进而提供经济可行的解决方案,以减少顾客重审。学术/实践相关性:很少有实证研究来理解顾客的战略重试,理论研究通过假设提货速度和服务质量对重试的影响程度来研究重试。我们的研究通过研究速度和质量是否真的重要,如果是的话,它们各自的影响有多强,以及不同客户群的影响是否不同,实证研究了客户重试的机制。然后,量化机制可以指导服务提供者以经济有效的方式减少重审。方法:我们使用随机系数动态结构模型来描述客户在追求令人满意的解决方案时的决策,并从一个独特设计的呼叫中心的逐个呼叫记录中估计参数。我们的模型跟踪客户在在线等待阶段的决策,在在线等待阶段,客户等待座席,但权衡是否放弃;在离线等待阶段,客户不是直接连接,但正在积极讨论是否重试。利用混合系统,依次将顾客排在三个不同质量服务组的队列中,我们理清了取货速度和服务质量对顾客放弃和重审决定的影响。结果:我们的估计证实,高服务质量和快速取件速度减少了重审。此外,我们发现与商业客户相比,私人客户对质量更敏感,而对速度不太敏感。我们建议两种服务设计,通过根据客户偏好定制服务,以经济有效地减少重审。一种是在不扩大系统的情况下,对不同的客户群体重新分配服务群体;另一种是通过聘用低成本、素质一般的代理商来调整人员比例。在两种裁剪设计下,商业客户盈余最多增加14.4%,私人客户盈余最多增加14.9%。管理启示:首先,我们的研究强调了认识到客户离线决策的重要性,这些决策受到在线服务产品的影响,进而影响未来的在线服务运营。忽视顾客的再试会导致服务设计不够理想。其次,通过实证理解客户重审的机制,指导呼叫中心在速度-质量平衡的基础上降低客户重审的成本效益。第三,我们的研究开发了一个实用的分析框架,为服务提供商量化客户偏好和设计定制服务。
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引用次数: 9
OM Forum - People-Centric Operations: Achievements and Future Research Directions OM论坛-以人为本的运营:成就与未来研究方向
Pub Date : 2021-06-04 DOI: 10.1287/MSOM.2021.0977
G. Roels, B. Staats
As the nature of work has become more service oriented, knowledge intensive, and rapidly changing, people—be they workers or customers—have become more central to operational processes and have impacted operational outcomes in novel and perhaps more fundamental ways. Research in people-centric operations (PCO) studies how people affect the performance of operational processes. In this OM Forum, we define PCO as an area of study, offer a categorization scheme to take stock of where the field has allocated its attention to date, and offer our thoughts on promising directions for future research. The future of PCO is bright: Thanks to today’s availability of granular data, PCO researchers have numerous and growing opportunities to study, from both descriptive and prescriptive angles, the link between people’s behavior and operational performance.
随着工作的性质变得更加以服务为导向、知识密集型和快速变化,人——无论是工人还是客户——已经成为运营流程的核心,并以新颖的、也许是更根本的方式影响着运营结果。以人为中心的操作(PCO)研究人员如何影响操作过程的性能。在本次OM论坛上,我们将PCO定义为一个研究领域,提供一个分类方案,以评估该领域迄今为止分配的注意力,并提供我们对未来研究有希望的方向的想法。PCO的未来是光明的:由于今天的颗粒数据的可用性,PCO研究人员有很多和越来越多的机会来研究,从描述性和规范性的角度,人们的行为和操作绩效之间的联系。
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引用次数: 13
Divide and Conquer: A Hygienic, Efficient, and Reliable Assembly Line for Housekeeping 分而治之:卫生、高效、可靠的家政流水线
Pub Date : 2021-06-03 DOI: 10.1287/MSOM.2021.0984
Xiao Chen, Rowan Wang, Jianghua Zhang
Problem definition: This work focuses on the hotel housekeeping process. In a field study, a possible channel of disease transmission between consecutive guests in hotel rooms is revealed. In order to prevent the transmission, an innovative assembly-line housekeeping method is developed. Academic/practical relevance: The transmission of infectious diseases during hotel stays (e.g., by touching unclean towels or bed linens) has been reported globally. Under the current COVID-19 pandemic, having contact with saliva or mucus left by an infected person could cause infection. The standard housekeeping process used by the majority of hotels leaves a channel for new towels and bed linens in refreshed rooms to be contaminated by bacteria or viruses from used towels and bed linens. Eliminating the contamination channel and preventing disease transmission are crucial for protecting the health and safety of hotel guests, especially under a disease outbreak such as the current COVID-19 pandemic. Methodology: The research was conducted during a field study at a hotel. To design the assembly-line process, the service time distribution of each housekeeping operational step is characterized using data collected from the practice at hundreds of hotel rooms. An optimization model is proposed to optimize the operation. Through a pilot test, the performance of the assembly-line and the traditional housekeeping methods is compared. Results: The pilot test results show that the assembly-line housekeeping method has the potential to improve not only hygienic standards but also, labor efficiency and service quality (error rate). Managerial implications: The outbreak of the COVID-19 pandemic draws tremendous public attention on disease transmission and public hygiene. The principle of the assembly-line method (i.e., eliminating contamination channels through teamwork operational design) can be applied to not only hotel housekeeping practices but also, many other service settings. It leads to hygienic, efficient, and reliable operations, at no additional cost.
问题定义:本工作的重点是酒店的客房管理流程。在一项实地研究中,揭示了酒店房间内连续客人之间可能的疾病传播渠道。为了防止这种传播,开发了一种创新的装配线管理方法。学术/实际意义:全球已经报告了在酒店住宿期间传染病的传播(例如,通过触摸不干净的毛巾或床单)。在当前的COVID-19大流行中,与感染者留下的唾液或粘液接触可能会导致感染。大多数酒店使用的标准客房清洁程序为新毛巾和床上用品留下了被旧毛巾和床上用品的细菌或病毒污染的通道。消除污染渠道和预防疾病传播对于保护酒店客人的健康和安全至关重要,特别是在当前COVID-19大流行等疾病暴发的情况下。方法:本研究是在一家酒店的实地调查中进行的。为了设计装配线流程,使用从数百个酒店房间的实践中收集的数据来描述每个客房管理操作步骤的服务时间分布。提出了一个优化模型来优化操作。通过中试,对装配线和传统内务管理方法的性能进行了比较。结果:中试结果表明,装配线内务管理方法不仅具有提高卫生标准的潜力,而且具有提高劳动效率和服务质量(错误率)的潜力。管理意义:2019冠状病毒病大流行的爆发引起了公众对疾病传播和公共卫生的极大关注。装配线方法的原理(即通过团队操作设计消除污染渠道)不仅可以应用于酒店的客房管理实践,还可以应用于许多其他服务设置。它带来了卫生、高效和可靠的操作,而不需要额外的成本。
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引用次数: 0
Introduction to the Special Issue on Sharing Economy and Innovative Marketplaces “共享经济与创新市场”特刊简介
Pub Date : 2021-05-01 DOI: 10.1287/msom.2021.0998
S. Benjaafar, Ming Hu
The last decade has seen rapid growth in business models built around digital platforms that bring together buyers and sellers to interact and trade in new and innovative ways. This growth has been fueled by pervasive internet and increased access to smart, connected, and mobile devices. Some of these platforms have been successful in overcoming the inefficiencies of peer-to-peer interactions by reducing transaction and search costs, facilitating payments, reducing moral hazard, and enabling trust among strangers. Others have been successful in reducing the costs of providing services on demand by harnessing economies of scale, tapping into idle assets, or leveraging the crowd. This has also led to the adoption of business models of products as services built around selling a product’s functionality instead of the product itself. These business models have ushered in new forms of economic interactions that have been alternatively referred to as the “sharing economy,” “on-demand economy,” and “platform economy.” In all cases, these new forms of economic interactions are moving economic activity away from traditional firms to innovative marketplaces where the buyers and sellers of products and services aremany and engage inmany small transactions. This special issue features emerging research in operations management (OM) that is beginning to study these new forms of economic activity, the associated business models, and the underlying operational processes. For the OM community to be at the forefront of the study of this new economy is perhaps natural, given that the central challenge for these innovative marketplaces is one involving the efficient matching of supply and demand. It has been exciting to see the rapid growth in research in this area over the last five years and the growing consensus that this area will be core to the development of OM research in the future. The call for papers for this special issue was announced in August 2017. We received 73 submissions. Ten of those papers were accepted in time to be included in this special issue, with four more still in the review process and may be published in a future regular issue. The papers included in this issue cover a lot of ground and illustrate the wide range of applications, research questions, and research methodologies being deployed, including papers grounded in analytical modeling, empirical evidence, and laboratory experiments. Below, we briefly comment on each of the papers.
过去十年,围绕数字平台建立的商业模式快速增长,这些平台将买家和卖家聚集在一起,以新的创新方式进行互动和交易。这种增长是由无处不在的互联网和越来越多的智能、互联和移动设备推动的。其中一些平台通过降低交易和搜索成本、促进支付、减少道德风险和建立陌生人之间的信任,成功地克服了点对点互动的低效率。其他一些银行则通过利用规模经济、利用闲置资产或利用群众力量,成功地降低了按需提供服务的成本。这也导致了产品商业模式的采用,即围绕销售产品的功能而不是产品本身建立的服务。这些商业模式带来了新的经济互动形式,被称为“共享经济”、“按需经济”和“平台经济”。在所有情况下,这些新形式的经济互动正在将经济活动从传统的公司转移到创新的市场,在那里,产品和服务的买家和卖家很多,并且进行许多小额交易。本期特刊介绍了运营管理(OM)领域的新兴研究,这些研究开始研究这些新的经济活动形式、相关的商业模式和潜在的运营过程。考虑到这些创新市场面临的核心挑战是有效匹配供需,商学院站在研究这种新经济的前沿或许是很自然的。令人兴奋的是,在过去的五年中,这一领域的研究迅速增长,越来越多的人认为这一领域将成为未来OM研究发展的核心。本期特刊的征稿于2017年8月宣布。我们收到73份意见书。其中10篇论文被及时接受,将列入本期特刊,另有4篇仍在审查过程中,可能在未来的一期定期刊上发表。本期收录的论文涵盖了很多领域,说明了广泛的应用、研究问题和正在部署的研究方法,包括基于分析建模、经验证据和实验室实验的论文。下面,我们将对每一篇论文进行简要评论。
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引用次数: 3
Data Set: 187 Weeks of Customer Forecasts and Orders for Microprocessors from Intel Corporation 数据集:187周的客户预测和英特尔公司的微处理器订单
Pub Date : 2021-04-05 DOI: 10.1287/MSOM.2020.0933
Matthew P. Manary, S. Willems
Problem definition: This data set contains 187 consecutive weeks of Intel microprocessor demand information for all five distribution centers in one of its five sales geographies. For every stock keeping unit (SKU) at every location, the weekly forecasted demand and actual customer orders are provided as well as the SKU’s average selling price category. These data are provided by week and by distribution center, producing 26,114 records in total. Academic/practical relevance: The 86 SKUs in the data set span five product generations. It provides years of product evolution across generations and price points. Methodology: As a data set paper, its purpose is to provide interesting and rich real-world data for researchers developing forecasting, inventory, pricing, and product assortment models. Results: The data set demonstrates the presence of significant forecast bias, heterogeneity of forecast errors between distribution centers, generational differences, product life cycles, and pricing dynamics. Managerial implications: This data set provides access to a rich pricing and sales setting from a major corporation that has not been made available before.
问题定义:该数据集包含了Intel在其五个销售区域之一的所有五个配送中心的连续187周的微处理器需求信息。对于每个地点的每个库存单位(SKU),提供每周预测需求和实际客户订单以及SKU的平均销售价格类别。这些数据按周、按配送中心提供,共产生26114条记录。学术/实践相关性:数据集中的86个sku跨越了5代产品。它提供了跨越世代和价格点的多年产品演变。方法:作为一篇数据集论文,其目的是为研究人员开发预测、库存、定价和产品分类模型提供有趣和丰富的真实世界数据。结果:数据集显示存在显著的预测偏差,分布中心之间的预测误差异质性,代际差异,产品生命周期和定价动态。管理含义:该数据集提供了对大型公司丰富的定价和销售设置的访问,这是以前无法获得的。
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引用次数: 4
Statement of the Manufacturing & Service Operations Management Journal 制造与服务运营管理期刊声明
Pub Date : 2021-04-01 DOI: 10.1287/MSOM.2021.0990
G. Perakis
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引用次数: 2
Adaptive Learning of Drug Quality and Optimization of Patient Recruitment for Clinical Trials with Dropouts 药物质量自适应学习与退出临床试验患者招募优化
Pub Date : 2021-03-24 DOI: 10.1287/MSOM.2020.0936
Zhili Tian, Weidong Han, Warrren B Powell
Problem definition: Clinical trials are crucial to new drug development. This study investigates optimal patient enrollment in clinical trials with interim analyses, which are analyses of treatment responses from patients at intermediate points. Our model considers uncertainties in patient enrollment and drug treatment effectiveness. We consider the benefits of completing a trial early and the cost of accelerating a trial by maximizing the net present value of drug cumulative profit. Academic/practical relevance: Clinical trials frequently account for the largest cost in drug development, and patient enrollment is an important problem in trial management. Our study develops a dynamic program, accurately capturing the dynamics of the problem, to optimize patient enrollment while learning the treatment effectiveness of an investigated drug. Methodology: The model explicitly captures both the physical state (enrolled patients) and belief states about the effectiveness of the investigated drug and a standard treatment drug. Using Bayesian updates and dynamic programming, we establish monotonicity of the value function in state variables and characterize an optimal enrollment policy. We also introduce, for the first time, the use of backward approximate dynamic programming (ADP) for this problem class. We illustrate the findings using a clinical trial program from a leading firm. Our study performs sensitivity analyses of the input parameters on the optimal enrollment policy. Results: The value function is monotonic in cumulative patient enrollment and the average responses of treatment for the investigated drug and standard treatment drug. The optimal enrollment policy is nondecreasing in the average response from patients using the investigated drug and is nonincreasing in cumulative patient enrollment in periods between two successive interim analyses. The forward ADP algorithm (or backward ADP algorithm) exploiting the monotonicity of the value function reduced the run time from 1.5 months using the exact method to a day (or 20 minutes) within 4% of the exact method. Through an application to a leading firm’s clinical trial program, the study demonstrates that the firm can have a sizable gain of drug profit following the optimal policy that our model provides. Managerial implications: We developed a new model for improving the management of clinical trials. Our study provides insights of an optimal policy and insights into the sensitivity of value function to the dropout rate and prior probability distribution. A firm can have a sizable gain in the drug’s profit by managing its trials using the optimal policies and the properties of value function. We illustrated that firms can use the ADP algorithms to develop their patient enrollment strategies.
问题定义:临床试验对新药开发至关重要。本研究通过中期分析来研究临床试验的最佳患者入组,中期分析是对患者在中间点的治疗反应的分析。我们的模型考虑了患者入组和药物治疗效果的不确定性。我们通过最大化药物累积利润的净现值来考虑早期完成试验的收益和加速试验的成本。学术/实践相关性:临床试验往往占药物开发的最大成本,患者入组是试验管理的一个重要问题。我们的研究开发了一个动态程序,准确地捕捉问题的动态,以优化患者登记,同时了解所研究药物的治疗效果。方法:该模型明确地捕获了物理状态(入组患者)和关于所研究药物和标准治疗药物有效性的信念状态。利用贝叶斯更新和动态规划,建立了状态变量值函数的单调性,并刻画了最优招生策略。我们还首次介绍了后向近似动态规划(ADP)在这类问题中的应用。我们使用一家领先公司的临床试验项目来说明这些发现。本研究对最优招生政策的输入参数进行了敏感性分析。结果:在所研究药物和标准治疗药物的累计入组患者和平均治疗反应中,值函数均为单调的。最优入组策略是使用所研究药物的患者的平均反应不减少,在两次连续的中期分析之间的累积患者入组不增加。前向ADP算法(或后向ADP算法)利用值函数的单调性,将使用精确方法的运行时间从1.5个月减少到精确方法的4%以内的一天(或20分钟)。通过对一家领先公司的临床试验项目的应用,研究表明,该公司可以在我们的模型提供的最优政策下获得可观的药物利润。管理意义:我们开发了一种改进临床试验管理的新模式。我们的研究提供了最优策略的见解,并深入了解了价值函数对辍学率和先验概率分布的敏感性。企业可以通过使用最优政策和价值函数的性质来管理试验,从而获得可观的利润。我们说明了公司可以使用ADP算法来制定他们的患者登记策略。
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引用次数: 4
A Robust Data-Driven Approach for the Newsvendor Problem with Nonparametric Information 非参数信息下报摊问题的鲁棒数据驱动方法
Pub Date : 2021-03-18 DOI: 10.1287/MSOM.2020.0961
Liang Xu, Yi Zheng, Li Jiang
Problem definition: For the standard newsvendor problem with an unknown demand distribution, we develop an approach that uses data input to construct a distribution ambiguity set with the nonparametric characteristics of the true distribution, and we use it to make robust decisions. Academic/practical relevance: Empirical approach relies on historical data to estimate the true distribution. Although the estimated distribution converges to the true distribution, its performance with limited data is not guaranteed. Our approach generates robust decisions from a distribution ambiguity set that is constructed by data-driven estimators for nonparametric characteristics and includes the true distribution with the desired probability. It fits situations where data size is small. Methodology: We apply a robust optimization approach with nonparametric information. Results: Under a fixed method to partition the support of the demand, we construct a distribution ambiguity set, build a protection curve as a proxy for the worst-case distribution in the set, and use it to obtain a robust stocking quantity in closed form. Implementation-wise, we develop an adaptive method to continuously feed data to update partitions with a prespecified confidence level in their unbiasedness and adjust the protection curve to obtain robust decisions. We theoretically and experimentally compare the proposed approach with existing approaches. Managerial implications: Our nonparametric approach under adaptive partitioning guarantees that the realized average profit exceeds the worst-case expected profit with a high probability. Using real data sets from Kaggle.com, it can outperform existing approaches in yielding profit rate and stabilizing the generated profits, and the advantages are more prominent as the service ratio decreases. Nonparametric information is more valuable than parametric information in profit generation provided that the service requirement is not too high. Moreover, our proposed approach provides a means of combining nonparametric and parametric information in a robust optimization framework.
问题定义:对于需求分布未知的标准报贩问题,我们开发了一种方法,该方法使用数据输入来构建具有真实分布的非参数特征的分布模糊集,并使用它来做出鲁棒决策。学术/实践相关性:经验方法依赖于历史数据来估计真实分布。虽然估计分布收敛于真实分布,但在有限的数据下,其性能不能得到保证。我们的方法从分布模糊集生成鲁棒决策,该分布模糊集由数据驱动的非参数特征估计器构造,并包含具有期望概率的真实分布。它适用于数据大小较小的情况。方法:我们采用非参数信息的鲁棒优化方法。结果:在划分需求支持度的固定方法下,构造了一个分布模糊集,构建了保护曲线作为最坏情况分布的代理,并利用它获得了一个封闭形式的鲁棒库存数量。在实现方面,我们开发了一种自适应方法,以预先指定的无偏置信度持续向更新分区提供数据,并调整保护曲线以获得稳健的决策。我们从理论上和实验上比较了所提出的方法与现有方法。管理启示:我们在自适应划分下的非参数方法保证了实现的平均利润以高概率超过最坏情况下的预期利润。使用Kaggle.com的真实数据集,该方法在产生利润率和稳定产生利润方面优于现有方法,并且随着服务比率的降低,优势更加突出。在服务要求不太高的情况下,非参数信息在盈利方面比参数信息更有价值。此外,我们提出的方法提供了一种在鲁棒优化框架中结合非参数和参数信息的方法。
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引用次数: 7
Prepositioning and Local Purchasing for Emergency Operations Under Budget, Demand, and Supply Uncertainty 预算、需求和供应不确定性下紧急行动的预置和本地采购
Pub Date : 2021-03-18 DOI: 10.1287/MSOM.2020.0956
Mahyar Eftekhar, Jing-Sheng Song, S. Webster
Problem definition: Considering a mix of prepositioning and local purchasing, common to cover humanitarian demands in the aftermath of a rapid-onset disaster, we propose policies to determine preposition stock. These formulations are developed in the presence of demand, budget, and local supply uncertainties and for single-items delivery. Academic/practical relevance: The immediate period aftermath of a disaster is the most crucial period during which humanitarian organizations must supply relief items to beneficiaries. Yet, because of many unknowns such as time, place, and magnitude of a disaster, supply management is a significant challenge, and these decisions are made intuitively. The features and complexities we examine have not been studied in the literature. Methodology: We derive properties of the optimal solution, identify exact solution methods, and determine approximate methods that are easy to implement. Results: We (i) characterize the interplay of supply, demand, and budget uncertainties, as well as the impact of product characteristics on optimal prepo stock levels; (ii) show in what conditions the prepo stock is a simple newsvendor solution; and (iii) discuss the value of emergency funds. Managerial implications: We show that budget level is a key determinant of the optimal policy. When it is above a threshold, inventory increases in disaster frequency and severity, but the reverse is true otherwise. When budget is limited, the rate of savings from improved forecasts is amplified (attenuated) for critical (noncritical) items, reflecting opposing directional effects of mismatch cost and cost of insufficient funding. Our model can also be used to estimate the value of initiatives to mitigate constraints on local spend (e.g., a line of credit underwritten by large donors that is available during the immediate relief period).
问题定义:考虑到预置和本地采购的混合,通常是为了满足快速发生的灾难之后的人道主义需求,我们提出了确定预置库存的政策。这些公式是在需求、预算和当地供应不确定的情况下开发的,并且是针对单一项目的交付。学术/实践相关性:灾难发生后的直接时期是人道主义组织必须向受益人提供救济物品的最关键时期。然而,由于许多未知因素,如灾难的时间、地点和规模,供应管理是一项重大挑战,这些决定是凭直觉做出的。我们研究的特征和复杂性尚未在文献中研究过。方法:我们导出最优解的性质,确定精确解方法,并确定易于实现的近似方法。结果:我们(i)描述了供应、需求和预算不确定性的相互作用,以及产品特性对最优预发行库存水平的影响;(ii)说明在什么情况下,预先发行的股票是一个简单的报摊解决方案;(三)讨论应急资金的价值。管理启示:我们表明预算水平是最优政策的关键决定因素。当它超过阈值时,库存的灾害频率和严重程度会增加,否则情况则相反。当预算有限时,对于关键(非关键)项目,改进预测的节余率被放大(减弱),反映了错配成本和资金不足成本的相反方向效应。我们的模型还可以用来估计缓解当地支出限制的举措的价值(例如,在紧急救济期间由大型捐助者承保的信贷额度)。
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引用次数: 16
Optimal Contract Under Asymmetric Information About Fairness 公平信息不对称条件下的最优契约
Pub Date : 2021-03-18 DOI: 10.1287/MSOM.2020.0945
V. Pavlov, Elena Katok, Wen Zhang
Problem definition: To improve the poor performance of supply chains caused by misaligned incentives under the wholesale price contract, theory proposes coordinating contracts. However, a common finding of experimental studies testing such contracts is that they tend to yield only a marginal, if any, performance improvement over wholesale pricing. These studies identify several behavioral factors that are at play but none accounted for by the theory proposing coordinating contracts. Among them, identified as the single most detrimental for the supply chain performance, is incomplete information about preferences for fairness causing contract rejections. Can the supply chain performance be improved with a contract designed allowing for this type of information asymmetry? What does this contract (mechanism) look like? Academic/practical relevance: The extant research characterized the optimal contracting mechanisms for such important practical cases as the suppliers’ private information about production cost or the retailers’ private information about the end customer demand. The present study addresses the gap in another important practical case: when the source of information asymmetry is the private information about preferences for fairness. Methodology: The underlying research method is mechanism design. Results: We prove that the optimal mechanism consists of a single contract positioned on the Pareto frontier and characterize the optimal profit split between the supplier and the retailer. We show that, under a wide range of preferences for fairness, the efficiency loss because of private information is strictly positive, but exceptions are possible. We also show that the optimal mechanism can be implemented with a variety of commonly used in practice and widely studied in academic literature contracts, including the minimum order quantity and the two-part tariff ones. Managerial implications: We establish a direct link between a large volume of theoretical and empirical literature on social preferences with the research on supply chain contracts. Because rejections that are because of incomplete information are an important cause of contract inefficiency observed in the laboratory, managers should avoid take it or leave it offers when they negotiate contracts. Instead, the bargaining process should be geared toward discovering the extent of the fairness preferences of the contracting parties.
问题定义:为了改善批发价格契约下由于激励不一致导致的供应链绩效不佳,理论提出了协调契约。然而,测试此类合同的实验研究的一个共同发现是,与批发定价相比,它们往往只能产生边际的性能改进,如果有的话。这些研究确定了几个起作用的行为因素,但没有一个被提出协调契约的理论所解释。其中,被认为对供应链绩效最有害的是关于公平偏好的不完整信息,导致合同拒绝。如果合约设计允许这种信息不对称,供应链的绩效能得到改善吗?这个契约(机制)是什么样子的?学术/实践相关性:现有研究在供应商关于生产成本的私人信息或零售商关于终端客户需求的私人信息等重要实际案例中刻画了最优契约机制。本研究在另一个重要的实际案例中解决了这一差距:当信息不对称的来源是关于公平偏好的私人信息时。方法论:基本的研究方法是机制设计。结果:我们证明了最优机制由一个位于帕累托边界的单一契约组成,并刻画了供应商和零售商之间的最优利润分配。我们表明,在广泛的公平偏好下,由于私人信息而导致的效率损失是严格正的,但例外是可能的。我们还证明了最优机制可以通过各种实践中常用的、学术文献中广泛研究的合同来实现,包括最低订货量和两部分关税合同。管理意义:我们在大量关于社会偏好的理论和实证文献与供应链契约研究之间建立了直接联系。由于在实验室中观察到,由于信息不完整而导致的拒绝是导致合同效率低下的一个重要原因,因此管理人员在谈判合同时应避免接受或放弃它。相反,谈判过程应着眼于发现缔约各方的公平偏好程度。
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引用次数: 21
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Manuf. Serv. Oper. Manag.
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