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Media-Tech Companies as Agents of Innovation: From Radical to Incremental Innovation in a Cluster 媒体技术公司是创新的推动者:产业集群中从激进创新到渐进创新
IF 3.1 2区 文学 Q1 COMMUNICATION Pub Date : 2024-01-04 DOI: 10.17645/mac.7501
Ana Milojevic, Leif Ove Larsen
During recent decades new players, forms, and practices have been entering the journalism field, prompting a re-examination of journalism’s professional and organizational boundaries. Many scholars argue for expanding the scope of journalism studies beyond the newsrooms to encompass actors labelled as strangers, peripheral players, or interlopers. Those actors do not belong to traditional journalism but are becoming involved in the production of news, challenging journalism borders from the inside and out. Their influence has been growing and scholarship is increasingly mapping out these strangers and assessing their role in journalism innovation. In this article, we examine the role of one type of implicit interloper in journalism innovation: media-tech companies. We consider companies that provide video management and virtual reality services as implicit interlopers, due to their connection to journalism through the boundary object of news production and lack of claim over journalistic authority. We argue that media-tech companies have been under-researched based on a review of literature on innovation according to Holton and Belair-Gagnon’s (2018) typology of interlopers. Therefore, we examine what kind of innovation comes from the periphery of journalism, and the prerequisites for and the role of those innovations in the context of a specific cluster. We conducted a case study of Media City Bergen based on a thematic analysis of semi-structured elite interviews with executives of media-tech companies. Our findings show how media-tech companies bring innovation to production and distribution, content, and content consumption. Furthermore, they show how disruptiveness and the degree of innovations change with the maturation of the cluster.
近几十年来,新的参与者、形式和实践不断进入新闻领域,促使人们重新审视新闻业的专业和组织边界。许多学者主张将新闻学研究的范围扩大到新闻编辑室之外,以涵盖被称为陌生人、边缘人或插足者的参与者。这些行为者不属于传统新闻业,但正在参与新闻生产,从内到外挑战新闻业的边界。他们的影响力与日俱增,学术界也越来越多地描绘这些 "陌生人",并评估他们在新闻创新中的作用。在本文中,我们将研究一类隐性插足者在新闻创新中的作用:媒体技术公司。我们将提供视频管理和虚拟现实服务的公司视为隐性插足者,因为它们通过新闻生产的边界对象与新闻业建立了联系,并且缺乏对新闻权威的要求。根据 Holton 和 Belair-Gagnon(2018 年)的插足者类型学对创新文献的回顾,我们认为对媒体技术公司的研究不足。因此,我们研究了来自新闻业外围的创新类型,以及这些创新在特定集群背景下的前提条件和作用。我们在对媒体技术公司高管进行半结构化精英访谈的基础上,对卑尔根媒体城进行了专题研究。我们的研究结果表明,媒体技术公司是如何将创新带入制作与发行、内容和内容消费的。此外,我们的研究结果还显示了随着产业集群的成熟,其颠覆性和创新程度是如何变化的。
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引用次数: 0
Legal and Ethical Regulation in Slovakia and Its Relation to Deliberative Communication 斯洛伐克的法律和伦理法规及其与慎思传播的关系
IF 3.1 2区 文学 Q1 COMMUNICATION Pub Date : 2023-12-21 DOI: 10.17645/mac.7257
Ľudmila Čábyová, Peter Krajčovič, Magdaléna Švecová, Jana Radošinská, Andrej Brník, Juliána Mináriková
The offered social-scientific analysis is based on a critical discussion of key problems present in the Slovak media environment, such as the ethical self-regulation of the media, freedom of expression, the right to obtain information, or the legal protection of the sources of information. The study also refers to available scholarly sources and the previously published body of knowledge to assess the development of the media system in Slovakia over the past 30 years, outlining the country’s (in)ability to foster deliberative communication and democracy. The results suggest that the legal and ethical aspects of the Slovak media system do support some of the principles of deliberative communication, specifically freedom of expression and free access to information; however, free speech is not sufficiently confronted with the boundaries of protecting privacy and human dignity to prevent defamation and hate speech. Media autonomy based on the possibility of self-regulation is not sufficiently developed either. A serious problem is the lack of transparency in the media.
所提供的社会科学分析基于对斯洛伐克媒体环境中存在的关键问题的批判性讨论,如媒体的道德自律、言论自由、获取信息的权利或对信息来源的法律保护。本研究还参考了现有的学术资料和以前出版的知识体系,对斯洛伐克媒体系统在过去 30 年中的发展进行了评估,概述了该国促进审议性交流和民主的(不)能力。研究结果表明,斯洛伐克媒体系统的法律和道德方面确实支持审议性交流的一些原则,特别是言论自由和自由获取信息;但是,言论自由与保护隐私和人类尊严的界限并没有得到充分的正视,以防止诽谤和仇恨言论。基于自律可能性的媒体自治也没有得到充分发展。一个严重的问题是媒体缺乏透明度。
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引用次数: 0
Symbiosis or Precarity? Digital Platforms’ Role on Australian Digital-Native Journalism and Their Funding Models 共生还是先入为主?数字平台对澳大利亚数字本土新闻业的作用及其资助模式
IF 3.1 2区 文学 Q1 COMMUNICATION Pub Date : 2023-12-12 DOI: 10.17645/mac.7529
Andrea Carson, Denis Muller
Legacy media outlets, especially newspapers, have confronted significant challenges this century due to the shift of advertising revenues to digital platforms like Facebook and Google. Major events like the Global Financial Crisis (2007–2009) and Covid-19 pandemic intensified the financial strain, resulting in further downsizing and newsroom closures. Despite these difficulties, digital-native journalism has experienced widespread growth globally. This article explores funding models of selected digital-native journalism in Australia, drawing on platform dependency theory to address questions of what role digital technology platforms and nascent regulation have played in shaping the state of digital-native journalism in Australia. Australia’s concentrated media ownership landscape and its introduction of the world-first News Media Bargaining Code (NMBC), provide a unique backdrop to examine the economic and regulatory environment that impacts Australia’s digital-native journalism. Using a case-study approach, the research explores seven diverse digital-native news outlets over six years across three time periods: several years after the Global Financial Crisis (2017), just prior to the Covid-19 pandemic (2020–), and after the introduction of the NMBC (2023). Expert interviews provide insights into the role of digital platforms in shaping digital-only media. The digital native fail rate in this study is high (>40%). But we also find that of those that endure, the most successful placed a premium on building a distinctive brand (often through specialized reporting), adopting a diversified (hybrid) funding model, and growing audience share through trust. Most benefited from regulation in the form of the NMBC to increase newsroom resources, yet were also cautious of platform dependency.
由于广告收入转向 Facebook 和谷歌等数字平台,传统媒体,尤其是报纸,在本世纪面临着重大挑战。全球金融危机(2007-2009 年)和 Covid-19 大流行等重大事件加剧了财务压力,导致进一步裁员和关闭新闻编辑室。尽管存在这些困难,数字原生新闻在全球范围内仍得到了广泛发展。本文探讨了澳大利亚部分数字原生新闻业的融资模式,借鉴平台依赖理论,探讨数字技术平台和新生监管在塑造澳大利亚数字原生新闻业现状方面发挥了怎样的作用。澳大利亚集中的媒体所有权格局及其全球首创的《新闻媒体谈判守则》(NMBC)的出台,为研究影响澳大利亚数字原生新闻业的经济和监管环境提供了独特的背景。本研究采用案例研究的方法,探讨了七家不同的数字原生新闻机构在六年内的三个时间段:全球金融危机后的几年(2017 年)、Covid-19 大流行前(2020 年-)以及 NMBC 引入后(2023 年)。专家访谈深入揭示了数字平台在塑造纯数字媒体方面的作用。本研究中数字原生媒体的失败率很高(>40%)。但我们也发现,在那些坚持下来的数字原生媒体中,最成功的数字原生媒体非常重视建立独特的品牌(通常是通过专业报道)、采用多元化(混合)筹资模式以及通过信任增加受众份额。大多数新闻机构都受益于《国家新闻出版广电总局》的监管,增加了新闻编辑室的资源,但同时也对平台依赖性持谨慎态度。
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引用次数: 0
Can’t Fix This? Innovation, Social Change, and Solutionism in Design Thinking 无法修复?设计思维中的创新、社会变革和解决之道
IF 3.1 2区 文学 Q1 COMMUNICATION Pub Date : 2023-12-07 DOI: 10.17645/mac.7427
Annika Richterich
Design thinking is commonly presented as a solution-oriented approach to innovation. It aims to solve so-called “wicked problems,” with various textbooks and toolkits promising to equip their readers with the skills needed to do so. By rendering design thinking as a magic bullet for problem-solving towards innovation and social change, some of its proponents fall back on a solutionist position. This is despite a growing body of research highlighting critical approaches to design thinking. Drawing on, and adding to, such literature, this article examines how innovation and social change are concretely conceptualised in design thinking guides. Using a cultural media studies approach, the article first contrasts design thinking literature with critical design research, emphasizing the notion of (technological) solutionism. It then zooms in on a purposively selected case: a design thinking textbook aimed at tertiary students. Based on an interpretative analysis of this example, it discusses what understandings of innovation and social change are encouraged in the envisioned design thinking. In linking the reviewed literature and observations from the case study, the analysis highlights two main arguments: First, complex interrelations between innovation and social change are causally simplified in outlining design thinking, thereby fostering techno-fix approaches and mindsets: Readers are encouraged to not merely select but in fact construct solvable “problems,” in turn avoiding confrontations with substantive issues that cannot be fixed through the envisioned design thinking. Second, innovation is conflated with corporate activities and normative questions of innovation, (in-)equality, privilege, and social change are neglected, in turn suggesting a misleading symbiosis between economic and societal interests.
设计思维通常被认为是一种以解决方案为导向的创新方法。它的目标是解决所谓的“棘手问题”,各种教科书和工具包承诺为读者提供解决这些问题所需的技能。通过将设计思维呈现为解决创新和社会变革问题的灵丹妙药,它的一些支持者退回到解决方案主义者的立场。尽管越来越多的研究强调了设计思维的关键方法。本文借鉴并补充了这些文献,探讨了创新和社会变革如何在设计思维指南中具体概念化。本文采用文化媒介研究方法,首先对比了设计思维文献与批判性设计研究,强调了(技术)解决方案主义的概念。然后,它放大了一个有意选择的案例:一本针对大学生的设计思维教科书。基于对这个例子的解释性分析,它讨论了在设想的设计思维中鼓励对创新和社会变革的理解。在将回顾的文献和案例研究的观察联系起来时,分析强调了两个主要论点:首先,在概述设计思维时,创新与社会变革之间的复杂相互关系被因果简化,从而培养了技术修复方法和心态:读者被鼓励不仅选择,而且实际上构建可解决的“问题”,从而避免与无法通过设想的设计思维解决的实质性问题发生冲突。其次,创新与企业活动和创新的规范问题混为一谈,(在)平等,特权和社会变革被忽视,反过来暗示了经济和社会利益之间的误导性共生关系。
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引用次数: 0
The Awkward Moment When You Agree With News Outlets That You Normally Distrust 当你同意通常不信任的新闻机构时的尴尬时刻
IF 3.1 2区 文学 Q1 COMMUNICATION Pub Date : 2023-12-07 DOI: 10.17645/mac.v11i4.7153
Robin Blom
News source attribution in selective exposure has been examined in many contexts, but rarely in the context of selecting news from distrusted sources. As such, 800 US adults were asked to select one of two headlines attributed to CNN and/or Fox News. Results showed some people selected news from a distrusted source, but only under very specific circumstances. Others avoided the awkward moment of siding with a distrusted source, even when that meant selecting news from a trusted source that was counter-attitudinal to the source’s typical slant on global warming.
选择性曝光中的新闻来源归因已经在许多情况下进行了研究,但很少在从不可信的来源中选择新闻的情况下进行研究。因此,800名美国成年人被要求从CNN和/或福克斯新闻的两个标题中选择一个。结果显示,一些人只在非常特殊的情况下从不可信的来源选择新闻。其他人则避免了站在一个不可信的消息来源一边的尴尬时刻,即使这意味着从一个值得信赖的消息来源中选择与该消息来源在全球变暖问题上的典型立场相反的新闻。
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引用次数: 0
Contextualization: A Path to Chinese Traditional News Media’s Integration Into Social Media 语境化:中国传统新闻媒体融入社交媒体之路
IF 3.1 2区 文学 Q1 COMMUNICATION Pub Date : 2023-12-05 DOI: 10.17645/mac.7429
Difan Guo, Haiyan Wang, Jing Xu
Meyrowitz’s media context theory proposes that new media and their contexts will lead to new behaviors. This article adopts media context theory as a framework and utilizes a textual analysis approach to analyze what Meyrowitz termed middle region behaviors and the contextualization strategies of the traditional Chinese news media (People’s Daily) on the social media platform Weibo. The findings reveal three of People’s Daily’s Weibo news’ innovation strategies: the middle regionalization of news contexts (live news, vlog news, chatbox news); personalized production of important news (Weibo commentary, user-produced news); and equal dialogue with the public (daily greetings, holiday greetings, popularizing science). The study also indicates that traditional news media can utilize social media to consolidate communication effectiveness and reconstruct their credibility while actively participating in social governance. In light of these findings, we think that the “contextualization” strategies employed by People’s Daily on the Weibo platform offer meaningful possibilities for traditional news organizations’ integration into social media, such as exploring innovative approaches to news presentation, emphasizing audience interaction, appropriately providing “non-news content” for the audience, and maintaining a commitment to objectivity and fairness in news reporting.
Meyrowitz的媒体语境理论认为,新媒体及其语境会导致新的行为。本文以媒介语境理论为框架,运用文本分析的方法,分析了Meyrowitz所说的中国传统新闻媒体(人民日报)在社交媒体平台微博上的中间区域行为和语境化策略。研究结果揭示了《人民日报》微博新闻的三种创新策略:新闻语境的中间区域化(直播新闻、视频新闻、聊天新闻);重要新闻(微博评论、用户自创新闻)个性化制作;并与公众平等对话(日常问候、节日问候、科普)。研究还表明,传统新闻媒体在积极参与社会治理的同时,可以利用社交媒体巩固传播有效性,重塑公信力。基于这些发现,我们认为《人民日报》在微博平台上采用的“情境化”策略为传统新闻机构融入社交媒体提供了有意义的可能性,如探索创新的新闻呈现方式、强调受众互动、适当地为受众提供“非新闻内容”、保持新闻报道的客观性和公正性。
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引用次数: 0
Unraveling US Newspapers’ Digital and Print Subscriptions in the Context of Price, 2016–2022 从价格角度解读 2016-2022 年美国报纸的数字和印刷订阅量
IF 3.1 2区 文学 Q1 COMMUNICATION Pub Date : 2023-12-04 DOI: 10.17645/mac.7482
H. I. Chyi, Sun Ho Jeong
Despite industry-wide efforts in digitally transforming news organizations, research showed that most newspapers’ legacy products still outperformed the same newspaper’s digital offerings in terms of engagement, circulation, readership, pricing, advertising, and subscription revenue—all by a wide margin. But Covid-19 created an unprecedented scenario where the need for instant, local news updates, the fear of contacting anything tangible, and financial stress may have changed consumer behavior. To assess the state of the newspaper industry, this study analyzes short-term and long-term trends in US newspapers’ digital and print circulation before and during the pandemic. The analysis considered price, an important factor often neglected in discussions about newspaper demand. Utilizing rich industry data, this study analyzed 18 US metro daily newspapers’ circulation trends during 2016–2022. The results revealed that digital circulation increased rapidly after the onset of Covid-19 but subsequently decreased after reaching the peak in Q3 2021. Print circulation continued its rapid decline since 2016, accompanied by continuous, substantial price hikes for print subscriptions—a typical print subscription now costs over $1,000 a year. Despite circulation declines, the print edition remains the core product, with more subscribers paying far more than digital subscribers. Because of the immense price gap (6 to 1), the seemingly promising increase in digital subscriptions during Covid-19 could not generate nearly as much revenue to cover the loss on the print side, resulting in a substantial loss in total subscription revenue. The state of the US newspaper industry needs immediate attention.
尽管整个行业都在努力实现新闻机构的数字化转型,但研究表明,大多数报纸的传统产品在参与度、发行量、读者群、定价、广告和订阅收入方面的表现仍然优于同一家报纸的数字产品——所有这些都有很大的差距。但2019冠状病毒病创造了一个前所未有的场景,对即时本地新闻更新的需求、对接触任何有形事物的恐惧以及财务压力可能已经改变了消费者的行为。为了评估报业的状况,本研究分析了疫情前和疫情期间美国报纸数字和印刷发行量的短期和长期趋势。该分析考虑了价格这一在讨论报纸需求时经常被忽视的重要因素。本研究利用丰富的行业数据,分析了2016-2022年美国18家都市日报的发行量趋势。结果显示,新冠肺炎疫情发生后,数字发行量迅速增长,但在2021年第三季度达到峰值后,数字发行量随后下降。自2016年以来,印刷版发行量继续快速下降,同时印刷版订阅价格持续大幅上涨——现在,一份典型的印刷版订阅每年的费用超过1000美元。尽管发行量下降,印刷版仍然是核心产品,更多的订阅者支付的费用远远超过数字订阅者。由于巨大的价格差距(6比1),在2019冠状病毒病期间,看似有希望的数字订阅增长无法产生与印刷版损失相当的收入,导致订阅总收入大幅下降。美国报业的现状需要立即得到关注。
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引用次数: 0
Google’s Influence on Global Business Models in Journalism: An Analysis of Its Innovation Challenge 谷歌对全球新闻业商业模式的影响:创新挑战分析
IF 3.1 2区 文学 Q1 COMMUNICATION Pub Date : 2023-11-29 DOI: 10.17645/mac.7562
Alfred Hermida, M. Young
This study investigates how Google is shaping journalism innovation, particularly in business models, through an analysis of one of its global funding competitions, the Innovation Challenge. It adds to an understanding of the impact of platforms on journalism through a descriptive analysis of 354 projects funded between 2018 and 2022 in 78 countries and five regions. Grant recipients were largely for-profit journalism organizations, with a significant US focus. Projects related to audience engagement, business models and distribution dominated the published winning innovation proposals, accounting for 72.6% of funded projects. The three areas were closely connected as they were mostly related to plans to increase reader revenue. Findings suggest that the Innovation Challenge validates reader revenue as the key innovation in business models through a funding competition aligned with Google’s global industry and government relations interests. The orientation is problematic as it narrows journalism innovation to a financial issue, with audiences as the answer, even though people are largely unwilling to pay for news and journalism is considered a public good rather than simply a commercial product.
本研究通过对谷歌全球资助竞赛之一 "创新挑战 "的分析,探讨了谷歌如何影响新闻业的创新,尤其是商业模式的创新。它通过对 2018 年至 2022 年间在 78 个国家和 5 个地区资助的 354 个项目的描述性分析,加深了人们对平台对新闻业影响的理解。受资助者主要是营利性新闻机构,其中以美国为主。在已公布的获奖创新提案中,与受众参与、商业模式和发行相关的项目占主导地位,占受资助项目的 72.6%。这三个领域密切相关,因为它们大多与增加读者收入的计划有关。研究结果表明,"创新挑战 "通过与谷歌全球行业和政府关系利益相一致的资助竞赛,将读者收入确认为商业模式的关键创新。这种定位是有问题的,因为它将新闻创新窄化为一个财务问题,将受众作为答案,尽管人们大多不愿意为新闻付费,新闻也被认为是一种公共产品而非简单的商业产品。
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引用次数: 0
“Communal News Work” as Sustainable Business Model: Recent Print-Centric News Start-Ups in Regional Queensland 作为可持续商业模式的 "社区新闻工作":昆士兰地区最近创办的以印刷为中心的新闻机构
IF 3.1 2区 文学 Q1 COMMUNICATION Pub Date : 2023-11-28 DOI: 10.17645/mac.7555
Harry Dugmore, Renee Barnes, Peter English, Elizabeth J. Stephens, Rosanna Natoli
The Covid-19 emergency in Australia precipitated the closure of dozens of print newspapers across Australia but, conversely, the heightened state of anxiety of the early Covid-19 period amplified the need for local information and communality. This was the impetus for a wave of print-centric newspaper start-ups. We previously examined 22 Covid-19 era start-ups in Queensland (see Barnes et al., 2022, p. 21–34) and found that their editors/publishers universally “reassert(ed) and claim(ed) more vigorously the normative values associated with community journalism as ‘social glue.’” These proprietors deployed an “affective rationale” as the foundation of their journalism and their “lean start-up” business models. We called this a “community cohesion model.” Returning to these start-ups 18 months after the Covid-19 pandemic restrictions were lifted in Queensland, we find that about 60% of these newspapers have continued operating, still drawing on deep wells of community support. They are transitioning to more conventional “newsonomics,” seeking—like the news organisations they replaced—to expand their advertising and raise other revenue, keep costs low, and expand their digital channels while remaining focussed on their core print offering. Drawing on in-depth interviews and editorial statements by editors/owners of these start-ups, as well as a close examination of advertising in the surviving newspapers, this study argues that adopting affective “hybrid” business models can be a basis for news organisations’ longer-term viability.
澳大利亚的 "Covid-19 "紧急事件导致全澳数十家印刷报纸倒闭,但反过来,"Covid-19 "早期加剧的焦虑状态也扩大了人们对本地信息和社区性的需求。这推动了以印刷为中心的报纸创业浪潮。我们之前研究了昆士兰州 22 家 Covid-19 时代的新创报纸(见 Barnes 等人,2022 年,第 21-34 页),发现这些报纸的编辑/发行人普遍 "重申并更有力地主张与作为'社会粘合剂'的社区新闻相关的规范价值"。这些经营者将 "情感原理 "作为其新闻业和 "精益创业 "商业模式的基础。我们称之为 "社区凝聚力模式"。在昆士兰州解除 "Covid-19 "大流行限制 18 个月后,我们再次回到这些初创企业,发现其中约 60% 的报纸仍在继续经营,仍然依靠深厚的社区支持。它们正在向更传统的 "新闻经济学 "转型,与被它们取代的新闻机构一样,寻求扩大广告和增加其他收入,降低成本,拓展数字渠道,同时继续专注于核心印刷业务。本研究通过对这些新成立报纸的编辑/所有者的深入访谈和编辑声明,以及对幸存报纸广告的仔细研究,论证了采用情感 "混合 "商业模式可以成为新闻机构长期生存的基础。
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引用次数: 0
Institutional Arbitrageurs: The Role of Product Managers as a Locus of Change in Journalism 机构套利者:产品经理在新闻业变革中的作用
IF 3.1 2区 文学 Q1 COMMUNICATION Pub Date : 2023-11-28 DOI: 10.17645/mac.7374
Allie Kosterich, Cindy Royal
The modern news industry demands a continuous stream of products ready to meet audience needs; the emergent newsroom role of product manager serves to prioritize them by providing a holistic perspective on an organization’s goals. Product professionals bring in new skill sets and help to bridge the divide and align the priorities among editorial, business, and technology functions, serving as a locus of change in journalism. This sets the stage for institutional complexity where actors struggle to make decisions due to competing logics, which are socially constructed rules created to normalize behavior. This article thus focuses on the dynamics of change in a complex environment by examining news product professionals as institutional arbitrageurs, which are actors who bring competing logics together to create value during a time of complexity. This framing raises questions regarding the locus of change in journalism and aims to further understand the tactics used by actors in a complex environment such as the field of journalism. A qualitative study using interviews with digital journalism’s product professionals is used to address this phenomenon, which allows for a theoretical contextualization of the dynamics of change in journalism and specifically, how product managers act as a locus of change using their roles to manage complexity by bringing incompatible logics together to leverage differences between them.
现代新闻业需要源源不断的产品来满足受众的需求;新出现的新闻编辑室产品经理一职通过对组织的目标提供全面的视角来确定产品的优先次序。产品专业人员带来了新的技能组合,有助于弥合分歧,调整编辑、业务和技术职能之间的优先次序,成为新闻业变革的中心。这就为机构的复杂性创造了条件,在这种情况下,参与者会因相互竞争的逻辑(即为使行为正常化而创建的社会建构规则)而努力做出决策。因此,本文将重点放在复杂环境中的变革动力上,将新闻产品专业人员视为机构套利者,即在复杂时期将相互竞争的逻辑整合在一起以创造价值的行动者。这一框架提出了有关新闻业变革定位的问题,旨在进一步了解新闻业这样一个复杂环境中的行动者所使用的策略。本研究通过对数字新闻业产品专业人员的访谈,对这一现象进行了定性研究,从而从理论上对新闻业的变革动态进行了梳理,特别是产品经理如何利用自己的角色来管理复杂性,将互不兼容的逻辑整合在一起,利用它们之间的差异,从而充当变革的中心。
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