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Instaworthy? Examining the Effects of (Targeted) Civic Education Ads on Instagram Instaworthy?考察Instagram上(有针对性的)公民教育广告的效果
IF 3.1 2区 文学 Q1 COMMUNICATION Pub Date : 2023-06-29 DOI: 10.17645/mac.v11i3.6614
Emilia Errenst, Annelien Van Remoortere, Susan A. M. Vermeer, S. Kruikemeier
The last few years have witnessed a growing societal and scholarly interest in the potential of online political microtargeting to affect election outcomes in favor of parties and candidates. It has often been rightly pointed out that political microtargeting can pose risks to electoral integrity in democracies. But can political microtargeting also benefit democratic functioning? Very little is known about the potential of political microtargeting to affect citizens’ attitudes towards politics and increase their civic participation. To address this paucity, this article presents a preregistered online experiment conducted in Germany among young adults (N = 445), examining whether (targeted) civic education ads on Instagram increase political interest, efficacy, and civic participation. An innovative methodological approach to studying political microtargeting is deployed, exposing respondents to civic education ads in a mock Instagram feed, personalized in real-time based on individual preferences. We find no direct evidence of (targeted) civic education ads, leading us to believe that (targeted) ads do not unconditionally affect political interest, efficacy, or civic participation.
过去几年,社会和学术界对在线政治微目标影响选举结果的潜力越来越感兴趣,从而有利于政党和候选人。人们经常正确地指出,政治上的微观目标可能对民主国家的选举完整性构成威胁。但是,政治上的微观目标是否也有利于民主运作?人们对政治微观目标影响公民对政治的态度和增加公民参与的潜力知之甚少。为了解决这一不足,本文介绍了在德国进行的一项预先注册的在线实验,实验对象是年轻人(N = 445),研究Instagram上的(有针对性的)公民教育广告是否能提高政治兴趣、有效性和公民参与。采用了一种创新的方法来研究政治微目标,让受访者在模拟的Instagram动态中看到公民教育广告,并根据个人偏好进行实时个性化。我们没有发现(有针对性的)公民教育广告的直接证据,这使我们相信(有针对性的)广告不会无条件地影响政治利益、效力或公民参与。
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引用次数: 1
Media Concentration Law: Gaps and Promises in the Digital Age 媒体集中法:数字时代的差距与承诺
IF 3.1 2区 文学 Q1 COMMUNICATION Pub Date : 2023-06-28 DOI: 10.17645/mac.v11i2.6393
T. Seipp
Power concentrations are increasing in today’s media landscape. Reasons for this include increasing structural and technological dependences on digital platform companies, as well as shifts in opinion power and control over news production, distribution, and consumption. Digital opinion power and platformised media markets have prompted the need for a re-evaluation of the current approach. This article critically revisits and analyses media concentration rules. To this end, I employ a normative conceptual framework that examines ”opinion power in the platform world” at three distinct levels (individual citizen, institutional newsroom, and media ecosystem). At each level, I identify the existing legal tools and gaps in controlling power and concentration in the digital age. Based on that, I offer a unifying theoretical framework for a “digital media concentration law,” along with core concepts and guiding principles. I highlight policy goals and fields that are outside the traditional scope yet are relevant for addressing issues relating to the digital age. Additionally, the emerging European Union regulatory framework—specifically the Digital Services Act, the Digital Markets Act, and the European Media Freedom Act—reflects an evolving approach regarding platforms and media concentration. On a final note, the analysis draws from the mapping and evaluation results of a Europe-wide study on media pluralism and diversity online, which examined (national) media concentration rules.
在今天的媒体格局中,权力的集中度正在增加。造成这种情况的原因包括对数字平台公司的结构和技术依赖日益增加,以及舆论力量和对新闻生产、分发和消费的控制的转变。数字舆论力量和平台化的媒体市场促使人们有必要重新评估当前的做法。本文批判性地回顾和分析了媒体集中规则。为此,我采用了一个规范的概念框架,从三个不同的层面(个人公民、机构新闻编辑室和媒体生态系统)来考察“平台世界中的舆论力量”。在每个层面上,我都指出了数字时代控制权力和集中度的现有法律工具和差距。在此基础上,我提出了一个统一的“数字媒体集中法”的理论框架,以及核心概念和指导原则。我强调了传统范围之外但与解决与数字时代有关的问题相关的政策目标和领域。此外,新兴的欧盟监管框架——特别是《数字服务法》、《数字市场法》和《欧洲媒体自由法》——反映了关于平台和媒体集中的不断发展的方法。最后需要说明的是,该分析来自欧洲范围内关于媒体多元化和在线多样性的研究的绘图和评估结果,该研究考察了(国家)媒体集中规则。
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引用次数: 2
Wellbeing Amid Digital Risks: Implications of Digital Risks, Threats, and Scams on Users’ Wellbeing 数字风险中的健康:数字风险、威胁和骗局对用户健康的影响
IF 3.1 2区 文学 Q1 COMMUNICATION Pub Date : 2023-06-28 DOI: 10.17645/mac.v11i2.6480
Bindiya Dutt
This study investigates how users perceive their wellbeing amid the risks associated with digital media use in Norway. According to the literature, some of these risks include digital dependence, online privacy, scams, thefts, information misuse, and harassment. To expand knowledge on how these and other digital risks are construed by users, this study addresses the following research questions: What implications do digital risks have on users’ perceived sense of wellbeing? What are the solutions proposed by users to manage these risks? Methodologically, the inquiry is led through a qualitative approach comprising 17 semi-structured in-depth interviews of university students in Norway. The investigation centers on an interpretative phenomenological analysis. This study contributes to the existing literature by empirically evaluating the notion of digital wellbeing in the everyday choices of university students, thereby comprehending their safety concerns and how they manage online risks while exploring solutions to combat the risks of digital usage. The study adds value to the present literature on digital wellbeing by juxtaposing digital risks with the construct of wellbeing in digitalized societies.
这项研究调查了挪威用户如何看待与数字媒体使用相关的风险。根据文献,这些风险包括数字依赖、在线隐私、诈骗、盗窃、信息滥用和骚扰。为了进一步了解用户如何理解这些和其他数字风险,本研究解决了以下研究问题:数字风险对用户感知的幸福感有什么影响?用户提出了什么解决方案来管理这些风险?在方法上,调查通过定性方法进行,包括对挪威大学生的17次半结构化深度访谈。调查的中心是解释性现象学分析。本研究通过实证评估大学生日常选择中的数字健康概念,从而了解他们的安全问题以及他们如何管理在线风险,同时探索应对数字使用风险的解决方案,从而为现有文献做出贡献。该研究通过将数字风险与数字化社会中的福祉构建并置,为目前关于数字福祉的文献增加了价值。
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引用次数: 3
Datafied Societies: Digital Infrastructures, Data Power, and Regulations 数据化社会:数字基础设施、数据权力和法规
IF 3.1 2区 文学 Q1 COMMUNICATION Pub Date : 2023-06-28 DOI: 10.17645/mac.v11i2.7317
Raul Ferrer-Conill, Helle Sjøvaag, Ragnhild Kr. Olsen
The datafication and platformization of social processes further the overall shift from an open, public, and decentralized internet towards a private and siloed realm that establishes power asymmetries between those who provide data and those who own, trade, and control data. The ongoing process of datafying societies embraces the logics of aggregation and automation that increasingly negotiate transactions between markets and social entities, informing governance systems, institutions, and public discourse. This thematic issue presents a collection of articles that tackle the political economy of datafication from three main perspectives: (a) digital media infrastructures and its actors, data structures, and markets; (b) the articulation of data power, public access to information, data privacy, and the risks of citizens in a datafied society; and (c) the policies and regulations for effective, independent media institutions and data sovereignty. It concludes with a reflection on the role of media and communication scholarship when studying sociotechnical processes controlled by giant technological companies.
社会进程的数据化和平台化进一步推动了从开放、公共和分散的互联网向私人和孤立领域的整体转变,这种转变在提供数据的人和拥有、交易和控制数据的人之间建立了权力不对称。正在进行的社会数据化过程包含了聚合和自动化的逻辑,这些逻辑越来越多地在市场和社会实体之间协商交易,为治理系统、机构和公共话语提供信息。本期专题收录了一系列文章,从三个主要角度探讨数据化的政治经济学:(a)数字媒体基础设施及其参与者、数据结构和市场;(b)数据权力、公众获取信息、数据隐私和数据化社会中公民风险的衔接;(c)有效、独立的媒体机构和数据主权的政策和法规。最后,本文反思了媒体和传播学术在研究由大型科技公司控制的社会技术过程时所起的作用。
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引用次数: 0
“I Think Quality is More Important Than a Lot of Data” in Cities Datafication 在城市数据化中“我认为质量比大量数据更重要”
IF 3.1 2区 文学 Q1 COMMUNICATION Pub Date : 2023-06-28 DOI: 10.17645/mac.v11i2.6510
Carl Chineme Okafor
This article studies how the decision to connect data volumes to value is made by technologists and governance people in smart cities’ datafication process. Its entry point is that datafication promises to use data to make cities liveable domains. Cities on the back of this promise presuppose that more data produce value and therefore fixate on exhaustive datafication. But datafication does not appear self-evident, and knowledge of how technologists and governance people connect data volumes to data value is quite unclear in media and communication literature. Using evidence from interviews (n = 6), datafication policy documents (n = 4), and a diverse dataset of city activities (n = 299) in the open data portal of a situated datafication site, the Stavanger Smart City, Norway, and with the theoretical support of critical data studies, this article responds to the question: How does data volume connect to data value in smart cities datafication? Its findings put data quality as the intermediary that makes this connection.
本文研究了在智能城市的数据化过程中,技术人员和治理人员如何做出将数据量与价值联系起来的决定。它的切入点是,数据化承诺使用数据使城市成为宜居的领域。这一承诺背后的城市预设了更多的数据产生价值,因此专注于详尽的数据化。但数据化似乎并非不言自明,技术人员和治理人员如何将数据量与数据价值联系起来的知识在媒体和传播文献中也很不清楚。本文使用访谈证据(n=6)、数据化政策文件(n=4)和位于挪威斯塔万格智能城市的数据化网站的开放数据门户中的各种城市活动数据集(n=299),并在关键数据研究的理论支持下,回答了这样一个问题:数据量如何与智能城市数据化中的数据价值联系起来?研究结果将数据质量作为建立这种联系的中介。
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引用次数: 1
Digitalised Welfare: Access, Usage, and Outcomes Among Older Adults 数字化福利:老年人的获取、使用和结果
IF 3.1 2区 文学 Q1 COMMUNICATION Pub Date : 2023-06-22 DOI: 10.17645/mac.v11i3.6694
Tobias Olsson, Dino Viscovi
The slogan “digital first” has become a buzzword for public organisational development at the local, regional, and national levels in Sweden. The slogan alludes to the idea that providing information to and communication with citizens should take place primarily through digital channels. This idea is also popular in other parts of the digitalised world. Obviously, digital solutions have the potential to become pedagogical, reliable, and effective interfaces for governmental interaction with citizens. However, the extent to which they are actually accessible, brought to use, and valued among older adult users (more than 65 years of age) has not attracted much research interest. Drawing on national survey data, collected in November–December 2020, on Swedish citizens (aged 65 to 90 years), this article will start to compensate for this deficit. First, it analyses the extent to which citizens have physical access to required devices and how access is related to material, discursive, and social resources. Second, it analyses resources and usage of important platforms for public services for older adults: the Pensions Agency, health care, e-pharmacy, the Social Insurance Agency, and the Tax Agency. Finally, the article examines outcomes: feelings and attitudes towards experiences of encountering a digitalising society. The article demonstrates how all three levels of divides—access, usage, and outcomes—are clearly related to older adults’ access to material, discursive, and social resources, as well as to age and pre-retirement experience with computers. It is comparatively younger individuals with longer formal education and at least average incomes and social networks who benefit the most from digitalised public services.
“数字优先”的口号已成为瑞典地方、地区和国家层面公共组织发展的流行语。该口号暗示了向公民提供信息和与公民沟通应主要通过数字渠道进行的理念。这个想法在数字化世界的其他地方也很流行。显然,数字解决方案有可能成为政府与公民互动的教学、可靠和有效的界面。然而,它们在多大程度上实际可供使用,并在老年用户(65岁以上)中受到重视,并没有引起太多的研究兴趣。根据2020年11月至12月收集的关于瑞典公民(65至90岁)的全国调查数据,本文将开始弥补这一赤字。首先,它分析了公民实际接触所需设备的程度,以及接触与物质、话语和社会资源的关系。其次,它分析了老年人公共服务的重要平台的资源和使用情况:养老金局、医疗保健、电子制药、社会保险局和税务局。最后,文章考察了结果:面对数字化社会的感受和态度。这篇文章展示了所有三个层次的差异——获取、使用和结果——如何与老年人获得物质、话语和社会资源的机会,以及年龄和退休前使用电脑的体验明显相关。从数字化公共服务中受益最大的是受过较长正规教育、至少有平均收入和社交网络的相对年轻的人。
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引用次数: 1
The Limits of Social Media Mobilization: How Protest Movements Adapt to Social Media Logic 社交媒体动员的局限:抗议运动如何适应社交媒体逻辑
IF 3.1 2区 文学 Q1 COMMUNICATION Pub Date : 2023-06-22 DOI: 10.17645/mac.v11i3.6635
Marlene Schaaf, Oliver Quiring
The emergence of social networking sites offers protest movements new ways to mobilize for action and draw attention to their issues. However, relying on social media also creates challenges, as social media follow their own principles. If protest movements want to be visible in news feeds, they have to adapt to so-called social media logic, as originally postulated in mediatization research. The principles of social media have been conceptualized. However, there is a lack of empirical research on how political actors perceive and orient to this logic, how they learn about it, and the consequences for mobilization (i.e., communicating protest issues as well as taking protest action). As protest movements are an integral part of modern democracies, use social media somewhat intensively, and usually build on a fluid network structure that allows us to examine adaptation processes in greater detail, they are particularly suitable for addressing these questions. Semi-structured interviews with activists organizing protest actions or managing social media accounts from 29 movement organizations in Germany (N = 33) revealed that protest movements have internalized social media logic and paid attention to not only the design but also the timing of posts to suit algorithms. The protest organizations generally built on their experience with social media. The degree to which they followed these principles was based on available resources. Limits of this adaptation arose, for example, if sensitive or negative content rarely produced likes or, increasingly, personalization evoked a presumed hierarchy within the movements.
社交网站的出现为抗议运动提供了新的动员行动的方式,并引起人们对其问题的关注。然而,依赖社交媒体也会带来挑战,因为社交媒体遵循自己的原则。如果抗议运动想在新闻推送中引人注目,他们必须适应所谓的社交媒体逻辑,就像最初在调解研究中假设的那样。社交媒体的原理已经被概念化了。然而,缺乏关于政治行为者如何看待和定位这一逻辑、他们如何了解这一逻辑以及动员的后果(即沟通抗议问题和采取抗议行动)的实证研究。由于抗议运动是现代民主国家不可分割的一部分,在一定程度上密集地使用社交媒体,并且通常建立在一个流动的网络结构之上,使我们能够更详细地研究适应过程,因此它们特别适合解决这些问题。对来自德国29个运动组织(N=33)的组织抗议行动或管理社交媒体账户的活动人士进行的半结构化采访显示,抗议运动已经内化了社交媒体逻辑,不仅关注帖子的设计,还关注帖子的时间以适应算法。抗议组织通常建立在他们使用社交媒体的经验基础上。他们遵守这些原则的程度是基于现有资源。例如,如果敏感或负面的内容很少引起点赞,或者越来越多的个性化在运动中引发了一种假定的等级制度,这种适应的局限性就会出现。
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引用次数: 1
Social Media Influencers’ Role in Shaping Political Opinions and Actions of Young Audiences 社交媒体影响者在塑造年轻受众的政治观点和行动中的作用
IF 3.1 2区 文学 Q1 COMMUNICATION Pub Date : 2023-06-20 DOI: 10.17645/mac.v11i3.6750
Christina Peter, Luisa Muth
Social media influencers have become an indispensable part of social media, informing audiences, especially young ones, about various topics, such as beauty, lifestyle, or food. Recently more political influencers have emerged, and regular influencers have increasingly taken positions on political and societally relevant topics, including climate justice and gender equality. Yet, empirical evidence on how both types of influencers are perceived by their audiences and how they might impact young audiences regarding political action is scarce. Hence, the present study set out to investigate adolescents’ and young adults’ use and perception of social media influencers in the context of political information dissemination, opinion formation, and mobilization. With the help of qualitative interviews of young people in Germany (16–22 years), we show that while the mainstream media seems to still be the primary source of political information, influencers focused on politics are increasingly used to make sense of this information. The presumed impact ranges from amplifying the effects of existing opinions to opinion formation and changes in voting intentions based on the assessment provided by the influencer. Regular influencers who talk about political topics occasionally are not perceived as reliable sources of political information.
社交媒体网红已经成为社交媒体不可或缺的一部分,他们为观众,尤其是年轻人,提供各种主题的信息,比如美容、生活方式或食物。最近出现了更多的政治影响者,经常影响者越来越多地在政治和社会相关话题上采取立场,包括气候正义和性别平等。然而,关于受众如何看待这两种类型的影响者以及他们在政治行动方面如何影响年轻受众的经验证据很少。因此,本研究旨在调查青少年和年轻人在政治信息传播、意见形成和动员的背景下对社交媒体影响者的使用和感知。在对德国年轻人(16-22岁)进行定性访谈的帮助下,我们发现,虽然主流媒体似乎仍然是政治信息的主要来源,但越来越多地使用关注政治的影响者来理解这些信息。假设的影响范围从放大现有意见的影响到根据影响者提供的评估形成意见和改变投票意向。偶尔谈论政治话题的有影响力的人不被认为是可靠的政治信息来源。
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引用次数: 2
Elder People and Personal Data: New Challenges in Health Platformization 老年人与个人数据:健康平台化的新挑战
IF 3.1 2区 文学 Q1 COMMUNICATION Pub Date : 2023-06-19 DOI: 10.17645/mac.v11i3.6838
A. Rivoir, Katherine Reilly
In Uruguay, as in many countries around the world, healthcare providers are looking to digital technologies to enhance service provision. This includes introducing new data-intensive systems that facilitate connections between healthcare providers and patients and maintaining records of these interactions. This article considers the numeric ability of older citizens to critically assess the implications of platformization and datafication within the Uruguayan healthcare system with a view to identifying implications for digital literacy programs. The ability of older people to manage their personal data within healthcare systems shapes their ability to enact citizenship and human rights. This reality came into sharp relief during the recent Covid-19 pandemic, demonstrating the extent to which core social services have become datafied and digitally mediated, as well as their potential to deepen digital divides where senior citizens are concerned. Critical perspectives on technological change, well-being, and ageing offer useful perspectives on this challenge. Drawing inspiration from these perspectives, in this article, we explore the results of a digital literacy initiative that worked with 16 seniors to explore their experiences of personal data collection within Uruguay’s new National Comprehensive Health System. Our approach simultaneously worked to build digital literacy while also revealing the complex relationships and disconnections between the ontological frameworks mapped onto healthcare by systems designers and the reality of older people. In the conclusions, we consider the implications of these observations for seniors’ digital literacy interventions that foster seniors’ critical understanding of their data subjectivity in the context of local healthcare systems.
在乌拉圭,与世界上许多国家一样,医疗保健提供者正在寻求数字技术来加强服务提供。这包括引入新的数据密集型系统,促进医疗保健提供者和患者之间的联系,并维护这些互动的记录。本文考虑了老年公民批判性评估乌拉圭医疗系统内平台化和数据化影响的数字能力,以确定数字扫盲计划的影响。老年人在医疗系统中管理个人数据的能力决定了他们制定公民身份和人权的能力。在最近的新冠肺炎大流行期间,这一现实得到了极大的缓解,表明核心社会服务在多大程度上已经数据化和数字化,以及它们在老年人关注的地方加深数字鸿沟的潜力。对技术变革、福祉和老龄化的批判性观点为应对这一挑战提供了有益的视角。从这些角度汲取灵感,在本文中,我们探讨了一项数字扫盲倡议的结果,该倡议与16名老年人合作,探索他们在乌拉圭新的国家综合卫生系统中收集个人数据的经验。我们的方法同时致力于建立数字素养,同时也揭示了系统设计师绘制在医疗保健上的本体论框架与老年人现实之间的复杂关系和脱节。在结论中,我们考虑了这些观察结果对老年人数字素养干预的影响,这些干预促进了老年人在当地医疗系统背景下对其数据主观性的批判性理解。
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引用次数: 2
The Perception of Older Adults Regarding Socio-Political Issues Disseminated on Social Networks 老年人对社交网络上传播的社会政治问题的认知
IF 3.1 2区 文学 Q1 COMMUNICATION Pub Date : 2023-06-19 DOI: 10.17645/mac.v11i3.6748
M. Sánchez-Valle
Research on the relationship between seniors and social networks has focused mainly on the difficulties experienced by this group in accessing the internet. However, it has not examined other aspects such as participation by older adults in socio-political discourse. Although articles have been written on specific topics related to this issue, such studies are not enough. This research aims to analyse the perception of people over 60 years of age regarding the use of social networks as a channel for staying informed and participating in socio-political discourse that takes place on social media. To achieve this objective, four focus groups were conducted in July of 2022. In assessing the results, the transcripts were examined using qualitative-inductive content analysis and reinforced with topic analysis to identify shared perceptions. The co-occurrence evaluation reveals a strong relationship between negative perceptions and concepts such as tension and fake news. Positive perceptions are associated with the ease of interaction with other users and the potential for obtaining information. Differences have also been observed among social networks such as Facebook and WhatsApp, which appear to be the networks of choice for sharing information and opinions on socio-political issues.
关于老年人与社交网络之间关系的研究主要集中在这个群体在访问互联网时遇到的困难上。然而,它没有审查其他方面,如老年人参与社会政治话语。虽然已经有关于这个问题的具体主题的文章,但这样的研究是不够的。本研究旨在分析60岁以上人群对使用社交网络作为获取信息和参与社交媒体上发生的社会政治话语的渠道的看法。为了实现这一目标,在2022年7月进行了四个焦点小组。在评估结果时,使用定性归纳内容分析检查成绩单,并通过主题分析加强,以确定共同的看法。共现评估揭示了负面感知与紧张和假新闻等概念之间的密切关系。积极的认知与与其他用户互动的便利性和获取信息的潜力有关。Facebook和WhatsApp等社交网络之间也存在差异,它们似乎是分享信息和社会政治问题观点的首选网络。
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引用次数: 1
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