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Effect of Advertising and Product Innovation on the Performance of MSMEs During The Covid-19 Pandemic: E-Commerce as the Moderator 新冠肺炎疫情期间广告和产品创新对中小微企业绩效的影响:电子商务的调节作用
Pub Date : 2023-05-30 DOI: 10.47065/ekuitas.v4i4.3234
Kustiadi Basuki, Ari Soeti Yani, Cheeny Eillen
The background of this research is that some business operators have practiced or used e-commerce in their business activities, namely, in the Sunter Agung Village, North Jakarta. This research aims to identify the effect of advertising and product innovation on the performance of MSMEs during the Covid-19 pandemic with an e-commerce moderator. Advertising and Product Innovation are the independent variables and the performance of SMEs as the dependent variable in this research. In this research there is also a moderating variable, namely E-Commerce. Procedure for analyzing information using SmartPLS. The population in this research is MSMEs in the Sunter Agung Village, North Jakarta. Respondents in this study were taken using purposive sampling and produced 100 respondents. The analytical method in this study uses path analysis. The research results show that advertising has a positive and significant effect on MSME performance, product innovation has a positive and significant impact on MSME performance, E-commerce has a significant positive effect on MSME performance. Next, advertisements moderated by E-commerce have a negative and significant impact on the performance of MSMEs. Conversely, Product Innovation moderated by E-commerce has a positive and significant impact on the performance of MSMEs.
本研究的背景是一些经营者在他们的商业活动中实践或使用电子商务,即在雅加达北部的Sunter Agung村。本研究旨在通过电子商务调节来确定广告和产品创新对中小微企业在Covid-19大流行期间绩效的影响。本研究以广告和产品创新为自变量,以中小企业绩效为因变量。在本研究中还存在一个调节变量,即电子商务。使用SmartPLS分析信息的步骤。本研究的对象是雅加达北部Sunter Agung村的中小微企业。本研究采用有目的抽样法,共抽取100名调查对象。本研究的分析方法采用通径分析法。研究结果表明,广告对中小微企业绩效有正向显著影响,产品创新对中小微企业绩效有正向显著影响,电子商务对中小微企业绩效有显著正向影响。其次,电子商务调节的广告对中小微企业绩效有显著的负向影响。相反,电子商务调节的产品创新对中小微企业绩效有显著的正向影响。
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引用次数: 0
Dampak Moderasi Fitur Rekomendasi Tiktokshop pada Kecepattanggapan Penjual dan Kepuasaan Pelanggan Terhadap Keputusan Pembelian Konsumen tiktoshop建议的适度影响是卖家对消费者购买决定的持续反应和顾客满意
Pub Date : 2023-05-30 DOI: 10.47065/ekuitas.v4i4.3427
Maha Martabar Mangatas Lumbanraja, Rahmat Junaidi, Sharnuke Asrilsyak
Changes in the use of Social Media, from behavior that connects between communities to a place for meeting the needs of parties as a form of virtual market, which is mediated and moderated by Social Media Marketing such as the Tiktop Shop. Tiktop Shop has changed from an application that provides digital content to a market for its users, involving recommendation features through an algorithm so that users can find what they need. This research was conducted on Tiktop Shop customers in Pekanbaru City, involving 165 respondents. Data collected through a research questionnaire and analyzed using the Partial Least Square approach. The results showed that the responsiveness of the seller is a factor that influences consumer purchasing decisions, while customer satisfaction is not an influencing factor. Meanwhile, the recommendation factor in this study strengthens the influence of causal variables on purchasing decisions for Tiktop Shop consumers
社交媒体使用的变化,从连接社区的行为到满足各方需求的地方,作为一种虚拟市场的形式,这是由Tiktop Shop等社交媒体营销所调解和调节的。Tiktop Shop已经从提供数字内容的应用程序转变为用户的市场,通过算法提供推荐功能,让用户找到自己需要的东西。本研究以北干巴鲁市Tiktop Shop顾客为对象,共165名受访者。通过调查问卷收集数据,并使用偏最小二乘法进行分析。结果表明,卖家的响应性是影响消费者购买决策的一个因素,而顾客满意度不是一个影响因素。同时,本研究中的推荐因子强化了因果变量对Tiktop Shop消费者购买决策的影响
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引用次数: 0
Dampak Perubahan Nilai Mata Uang Rupiah Terhadap Indeks Pasar Modal Indonesia Dimoderasi Fluktuasi Covid-19 印尼盾货币贬值对印尼资本市场索引的影响缓和了Covid-19的波动
Pub Date : 2023-05-30 DOI: 10.47065/ekuitas.v4i4.3425
Elvi Rahmayanti, Maha Martabar Mangatas L
The growth of the Capital Market has become an alternative for investors, especially novice investors, which is developing along with increasing financial literacy, and the presence of behavioral change factors driven by the Covid-19 Pandemic. This growth was also evident from the increasing volume of trade during the pandemic, both in the Capital Market and the Rupiah Exchange Rate Market, which was allegedly caused by the Covid-19 Pandemic conditions in Indonesia. The population in this study is data on stock exchange 145 working days which range from 1 January 2022 to 12 August 2022, which is analyzed using the Partial Least Square (PLS) approach. The results showed that Covid-19 strengthened the effect of currency exchange rates on the JCI, while Covid-19 weakened the effect of the rupiah exchange rate on LQ-45 and Kompas-100.
随着金融知识水平的提高和新冠肺炎疫情驱动的行为变化因素的存在,资本市场的发展已成为投资者,特别是新手投资者的另一种选择。疫情期间,资本市场和印尼盾汇率市场的贸易量不断增加,也明显体现了这一增长,据称这是由印度尼西亚的Covid-19大流行造成的。本研究中的人口是证券交易所145个工作日的数据,范围从2022年1月1日到2022年8月12日,使用偏最小二乘(PLS)方法进行分析。结果显示,新冠肺炎增强了货币汇率对JCI的影响,而减弱了印尼盾汇率对LQ-45和康帕斯-100的影响。
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引用次数: 0
Analisis Pengaruh Pengendalian Kualitas Produk dan Pengendalian Proses Produksi Terhadap Peningkatan Produktivitas Produk 分析产品质量控制和生产过程对产品生产力提高的影响
Pub Date : 2023-05-30 DOI: 10.47065/ekuitas.v4i4.3381
I. Putra
The purpose of this study was to analyze the influence of product quality control and production process control on increasing product productivity at a pharmaceutical company in Surabaya, East Java. The research design used in this study uses the quantitative associative method, namely the research conducted aims to determine the effect or relationship between the independent variables on the dependent variable. The data collection technique carried out in this study was through observation of the production process carried out with the population used in the study, namely production machines owned by the company while the sample used in this study was 30 production batches that had been controlled for product quality and control of the production process. Data analysis in this study used SPSS software by conducting hypothesis testing which consisted of a coefficient of determination test (R-square) and a partial t test. Based on the results of the data analysis that has been carried out in the first hypothesis (H1), which states that product quality control has a positive and significant effect on increasing product productivity, the t-count value is 14,685 greater than the t-table value, which is 1,701, testing the second hypothesis (H2) which states that control of the production process has a positive and significant effect on increasing product productivity, the t-count value of 13,640 is greater than the t-table value of 1,701, which means that product quality control and production process control have a positive and significant effect on increasing product productivity, while the value The R-square obtained was 0.818 which stated that the variable product quality control and production process control had an effect on increasing product productivity by 81.80% and the remaining 18.20% was influenced by other variables.
本研究的目的是分析产品质量控制和生产过程控制对东爪哇泗水一家制药公司提高产品生产率的影响。本研究的研究设计采用定量关联法,即研究的目的是确定自变量对因变量的影响或关系。本研究的数据收集技术是通过对生产过程的观察,研究中使用的人群是公司拥有的生产机器,而本研究中使用的样本是30个生产批次,这些生产批次已经控制了产品质量和生产过程的控制。本研究的数据分析使用SPSS软件进行假设检验,包括决定系数检验(r方)和偏t检验。根据在第一个假设(H1)中进行的数据分析结果,即产品质量控制对提高产品生产率具有积极而显著的影响,t-count值大于t-table值,t-count值为1701,从而检验了第二个假设(H2),即生产过程控制对提高产品生产率具有积极而显著的影响。t-count值为13640大于t-table值1701,说明产品质量控制和生产过程控制对提高产品生产率有正向显著的作用,而得到的r平方值为0.818,说明变量产品质量控制和生产过程控制对提高产品生产率的作用为81.80%,其余18.20%受其他变量的影响。
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引用次数: 0
Peran Digitalitasi Ekonomi Untuk Membentuk Kemandirian Ekonomi Pondok Pesantren 形成自立寄宿学校经济的电子产品
Pub Date : 2023-05-30 DOI: 10.47065/ekuitas.v4i4.3441
Abdul Majid, Heni Noviarita, Erike Anggraeni
Economic developments have made various economic sectors enter the digital era. Various economic sectors, both on a macro and micro scale, are starting to use digital technology in carrying out their business activities. This is done in order to develop its business activities and survive in an increasingly complex market. Darul Muttaqin Al-Islami Islamic Boarding School is an Islamic-based educational institution which has a business unit and starts using digital technology. The purpose of this study is to look at the role of digitalization in the economic independence of Islamic boarding schools. The research method used is quantitative with research field research. The sampling method uses purposive sampling or sampling with criteria. The number of samples in this study was 100 samples with data collection methods in the form of questionnaires. The results of the study show that digitalization has an effect on economic independence at the Darul Muttaqin Al-Islami Islamic boarding school. This is evidenced by the value of tcount > ttable (5.874 > 1.29007) and the effect of economic digitalization of 37.9% on the economic independence of Islamic boarding schools. This situation shows that the importance of increasing digitalization in the Darul Muttaqin Al-Islami Islamic Boarding School given its positive benefits.
经济的发展使各个经济领域进入了数字时代。各种经济部门,无论是宏观还是微观,都开始利用数字技术开展业务活动。这样做是为了发展其业务活动并在日益复杂的市场中生存。Darul Muttaqin Al-Islami伊斯兰寄宿学校是一所以伊斯兰教为基础的教育机构,拥有一个业务部门,并开始使用数字技术。本研究的目的是研究数字化在伊斯兰寄宿学校经济独立中的作用。研究方法采用定量的实地调研方法。抽样方法采用有目的抽样或有标准抽样。本研究样本数量为100个样本,数据收集方法为问卷调查。研究结果表明,数字化对Darul Muttaqin Al-Islami伊斯兰寄宿学校的经济独立性产生了影响。这可以从tcount >表值(5.874 >.29007)和经济数字化对伊斯兰寄宿学校经济独立性的影响(37.9%)中得到证明。这种情况表明,鉴于其积极的好处,在Darul Muttaqin Al-Islami伊斯兰寄宿学校中,不断增加数字化的重要性。
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引用次数: 0
The The Influence of E-Samsat Program, Mobile Samsat, Taxpayer Satisfaction and Tax Socialization on Motor Vehicle Taxpayer Compliance E-Samsat计划、移动Samsat、纳税人满意度和税收社会化对机动车纳税人合规的影响
Pub Date : 2023-05-30 DOI: 10.47065/ekuitas.v4i4.3278
Ferry Setyo Wibowo, Aprilia Whetyningtyas, R. Handayani
This research aims to identify the effect of e-Samsat, mobile Samsat programs, taxpayer satisfaction and tax socialization on motor vehicle taxpayer compliance. The theory used in research is the Theory of Planned Behavior and the Technology Acceptance Model theory. This research was attempted at the Grobogan SAMSAT Office with a total population of 532,303 taxpayers. The size of the illustrations is calculated using the slovin formula so that 406 illustrations in 2021 must be taxed. The procedure for determining illustrations uses accidental sampling. Collecting information in this study using primary data. Distribution of questionnaires and information analysis method used is a multiple linear regression analysis. The research results show that the e-samsat, mobile samsat and mandatory satisfaction programs have a positive effect on motor vehicle tax compliance while tax socialization has no effect on motor vehicle tax compliance.
本研究旨在探讨电子税务稽查、移动税务稽查、纳税人满意度和税收社会化对机动车纳税人合规的影响。研究中使用的理论是计划行为理论和技术接受模型理论。这项研究是在总人口为532,303名纳税人的Grobogan SAMSAT办公室进行的。插图的大小是用slovin公式计算的,因此2021年必须征税的插图有406张。确定插图的程序使用偶然抽样。在本研究中使用原始数据收集信息。问卷分布和资料分析采用的方法是多元线性回归分析。研究结果表明,电子调查问卷、移动调查问卷和强制满意度对机动车税收合规性有正向影响,而税收社会化对机动车税收合规性没有影响。
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引用次数: 0
Menganalisis Pengaruh Strategi Bauran Pemasaran Terhadap Pembelian Sertifikat Laik Operasi Tegangan Rendah (SLO-TR) 分析营销组合策略对低电压操作证书(slots - tr)的影响
Pub Date : 2023-05-30 DOI: 10.47065/ekuitas.v4i4.3418
M. Syahputra, E. S. Rini, Sugiharto Pujangkoro
This research aims to analysis the significant influence between marketing mix strategy on the purchase of Low Voltage Operating Eligibility Certificate (SLO-TR). Marketing mix strategy indicator as independent variable are product (X1), price (X2), location (X3), promotion (X4), people (X5), process (X6) and physical evidence (X7). The purchase decision indicator of Low Voltage Operating Eligibility Certificate (SLO-TR) as the dependent variable is the purchasing decision (Y). Quantitative research methods are described in multiple linear regression analysis models. The population is obtained from customers who make purchasing decision for Low Voltage Operating Eligibility Certificates (SLO-TR) at PT. Serkolinas. Type of research with primary data collected by dissemination of questionnaire. Using the Slovin formula, the number of respondents who became a sample of 100 people for further analysis. Stratified proportionate sampling technique by random sampling. Research results: (1) The estimation model shows an R2 value of 0,534 which represents the value of the coefficient of determination. This means that 53,40% of the dependent variable variation is able to be explained by the independent variable in this model. The remaining 46,60% is explained by other causes that are not included in the model; 2) The regression model on the independent variable simultaneously influence the dependent variable; and (3) This research produces results that product (X1), price (X2), process (X6) and physical evidence (X7) are influential and significant in analysis the influence of marketing mix strategy on purchasing decision (Y). But, place (X3), promotion (X4) and people (X5) had no influential and were not significant in analysis the influence of marketing mix strategy on purchasing decision (Y).
本研究旨在分析营销组合策略对低电压运行合格证书(Low Voltage Operating Eligibility Certificate,简称Low - tr)购买的显著影响。作为自变量的营销组合策略指标有:产品(X1)、价格(X2)、地点(X3)、促销(X4)、人(X5)、过程(X6)、物证(X7)。以《低压运行合格证》(Low - tr)的购买决策指标为因变量,采用多元线性回归分析模型描述定量研究方法。人口来自于为PT. Serkolinas的低电压操作资格证书(slow - tr)做出购买决定的客户。通过发放调查问卷收集原始数据的研究类型。利用斯洛文公式,将回答者的数量变成100人的样本进行进一步分析。随机抽样的分层比例抽样技术。研究结果:(1)估计模型的R2值为0.534,代表决定系数的值。这意味着53.40%的因变量变化可以用这个模型中的自变量来解释。其余的46.60%是由模型中未包含的其他原因解释的;2)回归模型对自变量同时影响因变量;(3)在分析营销组合策略对购买决策(Y)的影响时,产品(X1)、价格(X2)、过程(X6)和实物证据(X7)具有影响且显著,而在分析营销组合策略对购买决策(Y)的影响时,地点(X3)、促销(X4)和人(X5)没有影响且不显著。
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引用次数: 0
Kinerja Keuangan pada Kantor Pusat KSP Kopdit Pintu Air Rotat Ditinjau dari ROI, ROA dan ROE 菲律宾联邦警察总署(KSP kopps)的财务表现从ROI、ROA和ROE中得到了考虑
Pub Date : 2023-05-30 DOI: 10.47065/ekuitas.v4i4.3436
Maria Viviana Nurak Lewar, Maria Goreti Mao Tokan, Y. D. P. Rangga
This study aims to determine the effect of ROA, ROE and ROI on financial performance. There are three independent variables, namely ROA, ROE and ROI, and the dependent variable is financial performance. The method used in this study is quantitative in associative form. The type of data in this study is time series data with a time period from 2016-2020. The source of financial statement data was obtained from the Head Office of KSP Kopdit Pintu Air Rotat. The analysis technique applied to this study is multiple linear regression. The analysis tool used is SPSS V.22. The results showed that the variable ROI, ROA and ROE had a positive and significant effect on profit growth. This is indicated by significant values of 0.004, 0.003 and 0.000 smaller than 0.05. While simultaneously ROI, ROA, and ROE have a positive and significant effect on profit growth with a significant value of 0.000.
本研究旨在确定ROA、ROE和ROI对财务绩效的影响。其中有三个自变量,分别是ROA、ROE和ROI,因变量是财务绩效。在这项研究中使用的方法是定量的联想形式。本研究的数据类型为时间序列数据,时间段为2016-2020年。财务报表数据的来源来自KSP Kopdit Pintu Air Rotat总部。本研究采用多元线性回归分析技术。分析工具为SPSS V.22。结果表明,可变的ROI、ROA和ROE对利润增长有显著的正向影响。这表明0.004、0.003和0.000的显著值小于0.05。而ROI、ROA和ROE同时对利润增长有正向显著的影响,显著值为0.000。
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引用次数: 1
Pengaruh Literasi Keuangan Terhadap Minat Berinvestasi Saham Pada Mahasiswa 金融素养对学生投资兴趣的影响
Pub Date : 2023-05-30 DOI: 10.47065/ekuitas.v4i4.3313
Dwi Pertiwi Anggraini, Suginam Suginam, Joli Afriany, Maringan Sianturi
Investment is often interpreted as an activity of setting aside some funds to be placed in investment vehicles with the hope of reaping economic value in the future. Lack of knowledge about stocks in students also causes a lack of interest in investing. The purpose of this study is to determine the effect of financial literacy on the interest in investing in stocks in students. The population in this study were all students of the Faculty of Economics and Business, Budi Darma University with a sample of 16 students who were taken randomly. The data collection technique in this study was to use a questionnaire. And the data analysis technique used by doing a simple regression analysis. The results of this study partially state that financial literacy has a positive and significant effect on the interest in investing in students. It can be seen that the tcount value for the financial literacy variable is 3,386 > ttable 1,761 and a significant value of 0.005 <0.05, then Ho is rejected and Ha is accepted.
投资通常被解释为一种活动,即拨出一些资金投入投资工具,希望在未来获得经济价值。学生缺乏股票知识也导致他们对投资缺乏兴趣。本研究的目的是确定金融素养对学生投资股票兴趣的影响。本研究的人群均为布迪达玛大学经济与商业学院的学生,随机抽取16名学生。本研究的资料收集方法为问卷调查。并且使用数据分析技术进行简单的回归分析。本研究的结果部分表明,金融素养对学生的投资兴趣有显著的正向影响。可以看出,金融素养变量的tcount值为3386 >可表1761,且显著性值为0.005 <0.05,则Ho被拒绝,Ha被接受。
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引用次数: 0
Akuntabilitas dan Transparansi Laporan Keuangan Sebagai Faktor Penentu Tingkat Kepercayaan Muzaki terhadap LAZIS 会计责任和财务报告的透明度决定了Muzaki对LAZIS的信心水平
Pub Date : 2023-05-30 DOI: 10.47065/ekuitas.v4i4.3406
Mentari Ariesta Iyonu
This study aims to answer the formulation of the problem of whether the transparency and accountability of financial reports affect the level of Muzaki's trust in the amil zakat infaq and sadaqah (LAZIS) institution in Gorontalo Regency. This study uses a quantitative approach and uses primary data sources. Primary data was collected by distributing questionnaires boldly and attractively to muzaki who pay zakat either through LAZIS managed by the government or privately managed LAZIS in Gorontalo District. The sampling method used was nonprobability sampling, and the research obtained was 100 respondents. Multiple linear regression analysis technique is used to analyse the research data. The study's results prove that transparency and accountability of financial reports positively influence the level of Muzaki's trust in Gorontalo District. Of the two research variables, transparency of financial reports is the most dominant variable influencing the level of muzaki trust in Gorontalo District.
本研究旨在回答财务报告的透明度和问责制是否影响Muzaki对Gorontalo Regency的amil zakat infaq and sadaqah (LAZIS)机构的信任水平的问题。本研究采用定量方法,并使用原始数据来源。通过向在Gorontalo地区通过政府管理的或私人管理的LAZIS支付天课的舞崎发放问卷,大胆而有吸引力地收集原始数据。抽样方法为非概率抽样,调查对象为100人。采用多元线性回归分析技术对研究数据进行分析。研究结果证明,财务报告的透明度和问责制对Gorontalo地区Muzaki的信任水平有正向影响。在两个研究变量中,财务报告透明度是影响戈龙塔洛区舞崎信任水平的最主要变量。
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引用次数: 0
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Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS)
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