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The Influence of VR Tourism’s Perceived Benefits on Value Experience and Intention to Visit: The Moderation Effect of Involvement 虚拟现实旅游感知利益对价值体验和旅游意向的影响:介入的调节作用
Pub Date : 2023-04-30 DOI: 10.20294/jgbt.2023.19.2.13
Zhe Cui, Yan Zhou, Y. Kim
Purpose - The current study focuses on the effects of different degrees of attention to information provided by VR tourism. The purpose of this study was to explore the impact of VR tourism on potential tourists’ intention to visit, and provided an analysis of how information about a tourist destination moderates VR users’ perceived value and intention to visit. Design/Methodology/Approach - The study uses the SPSS 26.0 and AMOS 26.0 statistical packages to analyze a sample of 328 respondents are analyzed using structural equation modeling. Findings - The results suggest that usefulness, ease of use, enjoyment, interactions among the perceived benefits of VR tourism has a positive effect on perceived value except for Presence. Perceived value is positively correlated with intention to visit intention. Perception of value experience has a significant positive impact on the intention to visit a tourist destination. However, while the overall intention to visit is higher with high involvement, increasing experience with tourism has little influence on the intention to visit. Research Implications - The study found that the perceived value of the VR experience has a direct and significant positive impact on the intention to visit, such that a good perception of value in the experience is a driving factor in users’ visit a tourism destination. The implications of this study for future research are discussed.
目的-本研究主要关注VR旅游所提供信息的不同关注程度的影响。本研究旨在探讨虚拟现实旅游对潜在游客旅游意向的影响,并分析旅游目的地信息如何调节虚拟现实用户的感知价值和旅游意向。设计/方法/方法-该研究使用SPSS 26.0和AMOS 26.0统计软件包来分析328名受访者的样本,使用结构方程模型进行分析。研究结果-结果表明,实用性、易用性、享受性、互动性等VR旅游感知利益对感知价值有积极影响,但存在感除外。感知价值与访问意向正相关。价值体验感知对旅游目的地旅游意向有显著的正向影响。然而,虽然高参与度的整体旅游意愿较高,但增加旅游经验对旅游意愿的影响不大。研究启示-研究发现,虚拟现实体验的感知价值对访问意愿有直接和显著的积极影响,因此良好的体验价值感知是用户访问旅游目的地的驱动因素。讨论了本研究对未来研究的启示。
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引用次数: 0
Effect of Empowerment on Perceived Person-Environment Fit and Work Engagement: Focusing on Online Travel Platform Employees 授权对感知的人-环境契合度和工作投入的影响:以在线旅游平台员工为例
Pub Date : 2023-02-28 DOI: 10.20294/jgbt.2023.19.1.125
Jiyoung Um, H. Park, S. Yoon
Purpose - COVID-19 has dramatically changed the business landscape, and the travel industry is no exception. The industry is undergoing a paradigm shift to the platform business, and traditional travel agencies are moving their businesses to online platforms. However, in this irreversible global paradigm shift, it is not easy for travel companies to hire and retain employees, especially companies in the IT sector. Studies typically study consumers, such as selection attributes and satisfaction with travel platforms. However, to the best of our knowledge, there have been almost no studies on employees. This study explored how the empowerment of online travel platform employees influences their perceived person-environment (P-E) fit and work engagement. Design/Methodology/Approach - We analyzed data from 352 employees of 26 domestic online travel platforms who were surveyed in January and February 2021. After coding the collected data, we analyzed it using frequency, exploratory factor, reliability, correlation, and multiple regression analyses using IBM SPSS Statistics, ver. 20.0. Findings - First, enhancing the meaningfulness of work and organizational autonomy influences personjob (P-J) fit and person-organization (P-O) fit. Second, enhancing the meaningfulness of work significantly influences vigor, dedication, and absorption in terms of work engagement, while organizational autonomy significantly influences work engagement vigor. Third, P-J fit and P-O fit influence the vigor of work engagement, and P-O fit influences dedication and absorption. Research Implications - This study demonstrated that the empowerment of travel platform employees can improve perceived P-E fit and work engagement. Thus, if organizations guarantee some degree of empowerment, employees will be energized and engaged more in their workplace. Finally, this helps expand the scope of online travel platform research from the perspective of personnel organization.
目的- COVID-19极大地改变了商业格局,旅游业也不例外。该行业正在经历向平台业务的范式转变,传统旅行社正在将其业务转移到在线平台。然而,在这种不可逆转的全球模式转变中,旅游公司招聘和留住员工并不容易,尤其是it行业的公司。研究通常研究消费者,如选择属性和对旅游平台的满意度。然而,据我们所知,几乎没有关于员工的研究。本研究探讨了在线旅游平台员工的授权如何影响他们感知的人-环境契合度和工作投入度。设计/方法/方法-我们分析了来自26家国内在线旅游平台的352名员工的数据,这些员工是在2021年1月和2月接受调查的。对收集到的数据进行编码后,使用IBM SPSS统计软件进行频率分析、探索性因子分析、信度分析、相关性分析和多元回归分析。20.0. 第一,提高工作意义和组织自主性会影响个人-工作(P-J)契合度和个人-组织(P-O)契合度。第二,提高工作意义对工作投入的活力、奉献和吸收有显著影响,组织自主性对工作投入活力有显著影响。第三,P-J契合和P-O契合影响工作投入活力,P-O契合影响敬业度和吸收度。研究启示-本研究表明,旅游平台员工的授权可以提高感知的身心契合度和工作投入度。因此,如果组织保证一定程度的授权,员工就会更有活力,更投入工作。最后,这有助于从人员组织的角度拓展在线旅游平台的研究范围。
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引用次数: 0
Firm-Specific Investor Sentiment, Confirmation Bias, and Market Response to Earnings Information 公司特定投资者情绪、确认偏差和市场对盈余信息的反应
Pub Date : 2023-02-28 DOI: 10.20294/jgbt.2023.19.1.39
Su-Young Choi, Heejeong Shin
Purpose - This study investigates the effect of firm-specific investor sentiment on the asymmetry of the market’s response to signed earnings of accounting information (i.e., positive/negative unexpected earnings). Applying cognitive attribution (i.e., confirmation bias), which arises due to the incongruency of prior and new information to market earning reactions, this paper aims to provide another insight into the market’s efficiency of accounting information. Design/Methodology/Approach - This study hypothesizes that firm-specific investor sentiment is associated with market reactions to earnings information. Using 4,802 firm-year observations of KSE listed firms from 2011 to 2018, this study conducts a series of multiple regression analyses that estimate the moderate/ incremental effect of investor sentiment on market earnings responses. Findings - The analysis results show that on average, firm-specific sentiment plays a role as a reference in interpreting subsequent earnings information. This leads investors to under-react to signed earnings at the announcement date, relying on the sentiment level. Research Implications - This study is distinct from prior literature in using individual firm investor sentiment deemed to be relatively faithful for representing the external mood of firms. By linking the market’s earnings response with investor cognitive attribution (i.e., confirmation bias), this study looks more closely into market informational efficiency.
目的-本研究探讨了企业特定投资者情绪对市场对会计信息签署收益(即积极/消极意外收益)反应的不对称性的影响。运用认知归因(即确认偏差),这是由于之前的信息和新的信息对市场盈余反应的不一致而产生的,本文旨在为会计信息的市场效率提供另一种见解。设计/方法/方法-本研究假设公司特定的投资者情绪与市场对收益信息的反应有关。利用2011年至2018年对KSE上市公司的4802个公司年度观察数据,本研究进行了一系列多元回归分析,以估计投资者情绪对市场收益反应的适度/增量效应。研究结果-分析结果表明,平均而言,企业特定情绪在解释后续收益信息时起着参考作用。这导致投资者对公布日期签署的收益反应不足,取决于市场情绪水平。研究意义-本研究不同于先前的文献,使用个人公司投资者情绪被认为是相对忠实的代表公司的外部情绪。通过将市场收益反应与投资者认知归因(即确认偏差)联系起来,本研究更密切地关注市场信息效率。
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引用次数: 0
The Spillover Effects of Privatization on Efficiency and Income Inequality in China 中国私有化对效率和收入不平等的溢出效应
Pub Date : 2023-02-28 DOI: 10.20294/jgbt.2023.19.1.173
Xinyu Li, Sung-Haw Kim, Yongshang Liu
Purpose - This study examines the spatial and inter-temporal spillover effects of privatization on the corporate efficiency and regional income inequality of Chinese state-owned enterprises (SOEs). Design/Methodology/Approach - The spatial Durbin model (SDM) is used in regressions to examine the spatial and inter-temporal spillover effects of the privatization of SOEs on improving the efficiency and income inequality of Chinese firms across regions. A panel dataset of Chinese-listed firms from 2008 to 2018 is used. The stochastic frontier analysis method is applied in estimating corporate efficiency. Findings - First, the privatization of Chinese SOEs increased their efficiency, but exacerbated their income inequality. Second, the globalization activities after the privatization of Chinese SOEs increased their efficiency, but exacerbated their income inequality. Specifically, exports decrease income inequality, while outward foreign direct investment or OFDI has an inverse U-shaped effect on income inequality. Third, the privatization improved overall corporate efficiency within the province and that of neighboring provinces. Fourth, the Chinese SOE firms after privatization aggravated income equality within the province and that of neighboring provinces. Research Implications - In general, the results of this study indicate that the privatization of SOEs and the globalization activities after the privatization have improved the efficiency of Chinese firms, but worsened income equality within the province and that of neighboring provinces. Therefore, there is a strong need for governmental policies to cure income equality in provinces around the location of privarized firms.
目的:本研究考察了私有化对中国国有企业企业效率和区域收入不平等的空间和跨时间溢出效应。设计/方法/方法-运用空间德宾模型(SDM)进行回归,考察国有企业私有化对改善中国企业效率和收入不平等的空间和跨时间溢出效应。本文使用了2008年至2018年中国上市公司的面板数据集。运用随机前沿分析法对企业效率进行了估计。第一,中国国有企业的私有化提高了它们的效率,但也加剧了它们的收入不平等。第二,中国国有企业私有化后的全球化活动提高了国有企业的效率,但也加剧了国有企业的收入不平等。具体而言,出口降低了收入不平等,而对外直接投资(OFDI)对收入不平等具有倒u型效应。第三,民营化提高了省内外企业的整体效率。第四,私有化后的国有企业加剧了省内外的收入平等。研究启示-总体而言,本研究结果表明,国有企业私有化和私有化后的全球化活动提高了中国企业的效率,但恶化了省内和邻近省份的收入平等。因此,迫切需要政府制定政策来解决私有化企业所在地周边省份的收入不平等问题。
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引用次数: 0
A Study on the Effect of FTA Preferential Rules of Origin (PRoO) on Implementation of Preferential Tariff and Export Performance: Focusing on Start-Up Companies 自由贸易协定优惠原产地规则(PRoO)对优惠关税实施和出口绩效的影响研究——以创业公司为例
Pub Date : 2023-02-28 DOI: 10.20294/jgbt.2023.19.1.143
Inho Lee, Sokchea Kim
Purpose - This study analyzes the characteristics of preferential rules of origin in terms of restrictiveness, complexity, and uncertainty, and empirically analyzes the effects of these characteristics on the implementation of preferential tariffs for FTAs, and the effects of these on the trade performance of domestic import and export companies. Based on this, we present suggestions. Design/Methodology/Approach - In order to achieve the purpose of this study, research models and hypotheses were established through literature studies and case studies, and 207 samples were used for empirical analysis. In addition, this study utilized a structural equation model for hypothesis verification, and used AMOS 18.0 as an analysis tool. Findings - The summary of the results of this study is as follows. First, restrictiveness and uncertainty were found to affect the implementation of preferential tariffs. Second, complexity did not appear to affect the implementation of preferential tariffs. Finally, the implementation of preferential tariffs was found to have a statistically significant effect on the trade performance of start-ups. Research Implications - This study provided academic implications by analyzing the factors that affect the implementation of preferential tariffs into Restrictiveness, Complexity, and Uncertainty through literature research. In addition, by analyzing the effect of preferential tariff enforcement on trade performance, practical implications for increasing the FTA utilization rate of companies were provided.
本研究从限制性、复杂性和不确定性三个方面分析了优惠原产地规则的特征,并实证分析了这些特征对自由贸易协定实施优惠关税的影响,以及这些特征对国内进出口企业贸易绩效的影响。在此基础上,提出建议。设计/方法论/方法——为了达到本研究的目的,通过文献研究和案例研究建立研究模型和假设,并使用207个样本进行实证分析。此外,本研究采用结构方程模型进行假设验证,并使用AMOS 18.0作为分析工具。研究结果-本研究的结果总结如下。首先,限制性和不确定性影响了优惠关税的实施。第二,复杂性似乎并不影响优惠关税的实施。最后,发现优惠关税的实施对初创企业的贸易绩效有统计学上显著的影响。研究意义-本研究通过文献研究,将影响特惠关税实施的因素分为限制性、复杂性和不确定性三个方面,具有学术意义。此外,通过分析特惠关税执行对贸易绩效的影响,为提高企业自由贸易协定利用率提供了现实启示。
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引用次数: 0
Establishing EU Norms as a Global Actor: Application of New Concepts in FTAs 建立欧盟规范作为全球行动者:新概念在自由贸易协定中的应用
Pub Date : 2023-02-28 DOI: 10.20294/jgbt.2023.19.1.75
Bong-chul Kim, E. Shin, Kyung-Eun Park
Purpose - This study conducts an analysis on the strengthening of the EU’s capacity as a normative power, and the direction of global standardization of these norms. Specifically, this study examines how trade and sustainable development provisions are applied in FTAs with Asian countries. Design/Methodology/Approach - To analyze the relationship between the EU as normative power and its expansion to global standardization as a new concept in the field of trade, this study first focuses on the concept of the EU’s normative power. Based on the concept, the study conducts a comparative analysis of the Korea-EU FTA, EU-Singapore FTA, and EU-Vietnam FTA, which are known as representative FTAs of the EU with Asian countries. Findings - The EU is trying to develop its norms into global standards as a normative power by applying the concept of trade and sustainable development when signing trade agreements with other countries amid changes in multilateral trade norms. This is evidently revealed in the FTAs of the EU with Korea, Singapore, and Vietnam. Research Implications - When discussing the revision of the Korea-EU FTA in the future, it is necessary to recognize and respond to these changes, and Korea, as a middle power, also needs to consider the ripple effect of the EU’s formation and spread of its norms as a normative power.
目的-本研究分析了欧盟作为规范力量的能力增强,以及这些规范的全球标准化方向。具体而言,本研究考察了贸易和可持续发展条款如何适用于与亚洲国家的自由贸易协定。设计/方法/方法-为了分析欧盟作为规范力量与其作为贸易领域新概念向全球标准化的扩展之间的关系,本研究首先关注欧盟规范力量的概念。本研究以这一概念为基础,对被称为欧盟与亚洲国家的代表性自由贸易协定的韩国-欧盟自由贸易协定、欧盟-新加坡自由贸易协定、欧盟-越南自由贸易协定进行了比较分析。▽结果=在多边贸易规范发生变化的情况下,欧盟(EU)在与其他国家签订贸易协定时,以贸易和可持续发展的概念为基础,试图将自己的规范发展为世界标准。这一点在欧盟与韩国、新加坡、越南的自由贸易协定(fta)中得到了明显体现。▽研究意义=今后在讨论韩-欧盟自由贸易协定的修改时,有必要认识到这些变化并做出相应的反应,而作为中间大国的韩国也有必要考虑到欧盟作为规范大国形成和传播其规范所产生的连锁反应。
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引用次数: 1
Do Rewards Build Importer Compliance and Commitment in Overseas Trade? 奖励能促进进口商在海外贸易中的合规和承诺吗?
Pub Date : 2023-02-28 DOI: 10.20294/jgbt.2023.19.1.15
Sun-ki Lee, Kyung-Jae Lee
Purpose - Conflicts of interest can arise in interdependent relationships. For instance, importing agents may act opportunistically and not comply with the exporter’s regulations. Thus, it is important that the principal seeks ways to encourage its agents to perform optimally on its behalf. It becomes necessary to establish a reliable reward system that positively influences agents’ role performance. This study examines whether monetary and non-monetary rewards increase the role performance of overseas agents in international trade. Design/Methodology/Approach - Analyzing the responses of 50 exporting representatives in South Korean small and medium-sized enterprises (SMEs), it revealed that while compliance and commitment positively influence agents’ role performance, rewards encourage only commitment, not compliance, of agents. Findings - The findings suggest that non-monetary rewards are as important as monetary incentives in improving the importers’ role performance. In short, the importers’ role performance is improved when non-monetary rewards are actively in place, and their levels of compliance and commitment play the mediating roles. Research Implications - These findings were vital because exporters want their import agents to be compliant and committed. The results indicated that exporters value long-term commitment more than short-term compliance. Moreover, the role performance of importing agents improves when they are highly committed to their exporter’s cause.
目的——利益冲突会在相互依赖的关系中产生。例如,进口代理可能投机取巧,不遵守出口商的规定。因此,重要的是,委托人寻求方法来鼓励其代理人代表其最佳执行。有必要建立一个可靠的奖励制度,积极影响代理人的角色绩效。本研究探讨货币与非货币奖励是否能提高海外代理人在国际贸易中的角色绩效。设计/方法/方法-分析50名韩国中小企业(sme)出口代表的反应,发现虽然遵守和承诺对代理人的角色绩效有积极影响,但奖励只鼓励代理人的承诺,而不是遵守。研究结果-研究结果表明,在提高进口商的角色绩效方面,非货币性奖励与货币性奖励同样重要。简而言之,当非货币性奖励积极实施时,进口商的角色绩效得到改善,其合规和承诺水平起中介作用。研究启示-这些发现是至关重要的,因为出口商希望他们的进口代理是合规和承诺。结果表明,出口商更看重长期承诺而不是短期遵守。此外,当进口代理人高度致力于其出口商的事业时,他们的角色绩效会得到改善。
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引用次数: 0
Does Membership in Agricultural Cooperatives Improve Marketing Efficiency?: Insights from Smallholder Coffee Farmers in Selected Provinces of the Philippines 农业合作社的成员资格是否提高了营销效率?:菲律宾部分省份咖啡小农的见解
Pub Date : 2023-02-28 DOI: 10.20294/jgbt.2023.19.1.1
Liezel S. Cruz, A. Cuevas, J. Asma, JP Roma D. Duque, Beah M. Orlina
Purpose - Cooperatives are people-centric organizations that are organized to meet the common needs of their members. One key goal for the establishment of agricultural cooperatives is to help improve the marketing efficiency of their members. This study aimed to analyze the correlation between cooperative membership and marketing efficiency among coffee farmers in the provinces of Cavite, Benguet, and Mountain Province, Philippines. Design/Methodology/Approach - Primary and secondary data were gathered in the study. Linear regression with endogenous treatment was used to analyze the data which examined both observable and unobservable factors affecting the treatment, cooperative membership, potential outcome, and the marketing efficiency. Findings - The results of the study revealed that the average farmer generated USD0.85 more farm income for every peso spent on marketing activities if he/she was a member of an agricultural cooperative. This implied that membership positively improved the marketing efficiency of coffee farmers. Moreover, farmers who sold their processed coffee to cooperatives and who had price access were observed to have higher marketing efficiency. Farmers who were females, adopted more processing technologies, took longer to search for price information, sold to cooperatives, had more coffee experience, and whose farms were located away from technology sources were more likely to become cooperative members. Research Implications - The study recommended the promotion of cooperative membership among farmers to improve their marketing efficiency and capacity-building activities related to the technology adoption and management of cooperatives.
目的-合作社是以人为本的组织,为满足其成员的共同需要而成立。建立农业合作社的一个关键目标是帮助提高其成员的营销效率。本研究旨在分析菲律宾Cavite省、Benguet省和Mountain省咖啡农的合作社成员与营销效率之间的关系。设计/方法/方法-在研究中收集了主要和次要数据。采用内源性处理的线性回归分析数据,检验了影响治疗、合作成员、潜在结果和营销效率的可观察和不可观察因素。研究结果-研究结果显示,如果农民是农业合作社的成员,他/她在营销活动上每花费一比索,他/她的农业收入平均会增加0.85美元。这意味着会员资格积极地提高了咖啡农的营销效率。此外,将加工咖啡出售给合作社并拥有价格准入权的农民被观察到具有更高的营销效率。女性农民采用更多的加工技术,花更长的时间搜索价格信息,向合作社出售咖啡,有更多的咖啡经验,其农场远离技术来源,更有可能成为合作社成员。研究影响-该研究建议促进农民加入合作社,以提高他们的销售效率和与合作社技术采用和管理有关的能力建设活动。
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引用次数: 0
Environmental, Social, and Governance Performance and Corporate Sustainable Development in China 中国的环境、社会、治理绩效与企业可持续发展
Pub Date : 2023-02-28 DOI: 10.20294/jgbt.2023.19.1.91
Xuan Wang, Shanyue Jin
Purpose - With the acceleration of global integration and the deepening of the market economy, sustainable development is receiving unprecedented attention worldwide. Corporate environmental, social, and governance (ESG) performance is one of the most important ways of promoting sustainable development. Companies with good ESG performance excel both operationally and financially, maintaining their competitive advantage and achieving sustainable corporate growth. This study examines the impact of ESG performance on corporate sustainability and identifies factors that influence this relationship from the perspective of external governance structures. Design/Methodology/Approach - This study investigates the impact of corporate ESG performance on corporate sustainability using a fixed-effects model with Chinese A-share listed companies from 2011 to 2020. It also explores the moderating roles of external audit quality, the shareholding ratio of institutional investors, and analyst attention on the impact of ESG performance on corporate sustainability. Findings - The findings show that corporate ESG performance can contribute to sustainable development. External audit quality, the shareholding ratio of institutional investors, and analyst attention have positive moderating effects on ESG performance, which can contribute to sustainable development. Research Implications - This study enriches theoretical research in ESG performance and sustainability, and identifies external governance factors that contribute to the relationship between the two. Consequently, it provides suggestions for listed company growth and sustainability practices
随着全球一体化进程的加快和市场经济的深化,可持续发展在世界范围内受到前所未有的重视。企业环境、社会和治理(ESG)绩效是促进可持续发展的最重要途径之一。具有良好ESG绩效的公司在运营和财务方面都表现出色,能够保持竞争优势,实现可持续的企业增长。本研究考察了ESG绩效对公司可持续性的影响,并从外部治理结构的角度确定了影响这种关系的因素。设计/方法/方法:本研究采用固定效应模型,以2011 - 2020年中国a股上市公司为研究对象,考察企业ESG绩效对企业可持续发展的影响。本文还探讨了外部审计质量、机构投资者持股比例和分析师对ESG绩效对公司可持续性影响的关注程度的调节作用。研究结果-研究结果表明,企业ESG绩效可以促进可持续发展。外部审计质量、机构投资者持股比例和分析师关注度对ESG绩效有正向调节作用,有利于可持续发展。研究意义-本研究丰富了ESG绩效与可持续性的理论研究,并确定了影响两者关系的外部治理因素。从而为上市公司的成长性和可持续性实践提供建议
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引用次数: 0
Preparation for Digital Transformation: A Case and Empirical Findings of South Korean Multinational Corporations 为数字化转型做准备:韩国跨国公司的案例与实证研究
Pub Date : 2023-02-28 DOI: 10.20294/jgbt.2023.19.1.57
Joonghak Lee, Youngwoo Kim, Jisang Kang
Purpose - Digital transformation is the key to success for recent multinational corporates. Ample studies have paid attention to the effectiveness of digital transformation and usage of advanced technology, but there is a lack of research related to how to prepare for digital transformation. The main purpose of this study is to organize specific case of preparation for digital transformation from a management perspective. In addition, the empirical results are presented to examine the impact of the preparation of the digital transformation. Design/Methodology/Approach - The study first reviews previous literature about digital transformation to organize antecedents, theory, contingency, and outcomes. Second, based on the resource-based view, a case is explained the company’s context, processes, and methodology. Lastly, empirical analysis is conducted to investigate how effective the digital transformation is prepared, and results are presented with data from 50 affiliations and 1,059 employees. Findings - This study finds the key to successful digital transformation is well-prepared talent, and suggests how multinational corporates can be ready for talent selection and development. Furthermore, readiness in digital transformation in talent varies by industry, company, and employee characteristics. Then, the study implies successful digital transformation should consider a contingency. Research Implications - The current study expands the knowledge on digital transformation by suggesting an actual case of South Korean multinational corporations, which allows researchers and practitioners to understand the process and methodology. Second, this research extended the discussion of digital transformation to talent selection preparation since previous literature has focused only on recent technology. Lastly, the study introduces the empirical results of preparation for digital transformation and helps practitioners initiate digital transformation in their organizations.
目的——数字化转型是当今跨国公司成功的关键。已有大量研究关注数字化转型的有效性和先进技术的利用,但缺乏对数字化转型如何准备的研究。本研究的主要目的是从管理角度组织数字化转型准备的具体案例。此外,还提出了实证结果来检验数字化转型的准备工作的影响。设计/方法论/方法-本研究首先回顾了以往关于数字化转型的文献,以组织前因由、理论、偶然性和结果。其次,基于资源基础的观点,一个案例解释了公司的背景,流程和方法。最后,进行了实证分析,以调查数字化转型的准备效果,结果来自50家附属机构和1,059名员工的数据。调查结果-本研究发现,数字化转型成功的关键是准备充分的人才,并建议跨国公司如何为人才选择和发展做好准备。此外,人才对数字化转型的准备程度因行业、公司和员工特征而异。然后,研究表明成功的数字化转型应该考虑偶然性。研究意义:本研究通过提出韩国跨国公司的实际案例,扩展了对数字化转型的认识,使研究人员和从业者能够了解数字化转型的过程和方法。其次,由于以前的文献只关注最近的技术,因此本研究将数字化转型的讨论扩展到人才选拔准备。最后,本研究介绍了数字化转型准备的实证结果,并帮助从业者在其组织中启动数字化转型。
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引用次数: 0
期刊
International Academy of Global Business and Trade
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