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An Empirical Study on the Effect of a High Performance Work System on the Human Resource Performance of Accounting Experts in Korean Companies: Focusing on the Mediated Effect of Informal Learning 高绩效工作制度对韩国企业会计专家人力资源绩效影响的实证研究:基于非正式学习的中介效应
Pub Date : 2023-08-31 DOI: 10.20294/jgbt.2023.19.4.37
Y. Shim, T. Mun, Jangsoon Lee
Purpose – The purpose of this study is to verify the effect of a high-performance work system on human resource performance and the mediating effect of informal learning in this causal relationship. Design/Methodology/Approach – The research method of this study is a quantitative approach, and the data was aggregated to the 1st Human Capital Corporate Panel Survey II (HCCPS) by the Korea Research Institute for Vocational Education & Training (KRIVET) due to its focus on the experience of accounting experts in Korean companies. A total of 1,024 participants were included in this study. Findings – The study found that high-involvement work organization and high-commitment HRM had a positive effect on organizational commitment and job competence in Korean companies, and that informal learning had a partial mediating effect in the causal relationship between a high-involvement work organization and organizational commitment and job competence. Research Implications – From a theoretical perspective, this research highlights the importance of informal learning in linking high-performance work system with human resource performance. In addition, this study also demonstrates the relational impact of high-commitment HRM and high-involvement work organization in Korean companies, further expanding the literature on workplace performance. From a practical perspective, this study suggests that companies need to incorporate effective high performance work systems, and build an environment to enable active informal learning opportunities. In addition, institutions should promote learning initiatives to maximize human resource effectiveness, ultimately improving organizational performance.
目的-本研究的目的是验证高绩效工作制度对人力资源绩效的影响,以及非正式学习在这种因果关系中的中介作用。设计/方法/方法-本研究的研究方法是定量方法,由于韩国职业教育与培训研究院(KRIVET)关注韩国公司会计专家的经验,因此将数据汇总到第一次人力资本企业小组调查II (HCCPS)中。本研究共纳入1,024名参与者。研究发现:韩国企业的高投入型工作组织和高承诺型人力资源管理对组织承诺和工作胜任力有正向影响,非正式学习在高投入型工作组织与组织承诺和工作胜任力的因果关系中有部分中介作用。研究启示-从理论角度来看,本研究强调了非正式学习在将高性能工作系统与人力资源绩效联系起来方面的重要性。此外,本研究还论证了韩国企业高承诺人力资源管理和高参与工作组织的关系影响,进一步扩展了关于工作场所绩效的文献。从实践的角度来看,本研究建议公司需要纳入有效的高绩效工作系统,并建立一个环境,使积极的非正式学习机会。此外,机构应促进学习的主动性,以最大限度地提高人力资源的有效性,最终提高组织绩效。
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引用次数: 0
Research on the Influence of Live e-Commerce Broadcasting on Consumer Purchase Intention Based on Content Marketing 基于内容营销的电商直播对消费者购买意愿的影响研究
Pub Date : 2023-08-31 DOI: 10.20294/jgbt.2023.19.4.55
Mingli Hu, Yeong-Gil Kim, Jung-Kwon Park
Purpose – In recent years, e-commerce live broadcasting has received attention from theoretical scholars and practical experts for its online interactive promotional capabilities. In the context of e-commerce live streaming, this article provides new ideas for exploring the logic of content marketing by exploring the paths of various dimensions of e-commerce live streaming content marketing on consumer purchase intention, and clarifying the interrelationships among the variables. Design/Methodology/Approach – Based on SOR theory, this article takes content marketing as the entry point to explore the influence mechanism of e-commerce live content marketing on consumer purchase intention from the perspective of consumers. Empirical data were obtained through questionnaires; 393 valid samples were analyzed using SPSS26 and AMOS26 tools, and research hypotheses were verified using structural equation modeling. Findings – The four dimensions of content marketing, functionality, entertainment, emotion, and interactivity can positively influence consumer purchase intention to varying degrees. Content marketing positively influences perceived value, perceived value positively influences purchase intention, and perceived value partially mediates the relationship between content marketing and purchase intention. Research Implications – This study reveals the mechanism of the influence of e-commerce live content marketing on consumer purchase intention, provides guidance for live anchors and e-commerce sellers, and, at the same time, helps consumers understand themselves and make more rational consumption decisions.
目的——近年来,电子商务直播因其在线互动推广能力受到理论学者和实践专家的关注。本文在电商直播背景下,通过探索电商直播内容营销各维度对消费者购买意愿的路径,厘清变量之间的相互关系,为探索内容营销的逻辑提供了新的思路。设计/方法/途径——本文以SOR理论为基础,以内容营销为切入点,从消费者的角度探讨电商直播内容营销对消费者购买意愿的影响机制。通过问卷调查获得实证数据;采用SPSS26和AMOS26工具对393份有效样本进行分析,并采用结构方程模型对研究假设进行验证。内容营销的四个维度:功能性、娱乐性、情感性和互动性对消费者购买意愿有不同程度的正向影响。内容营销正向影响感知价值,感知价值正向影响购买意愿,感知价值部分中介内容营销与购买意愿的关系。研究意义——本研究揭示了电商直播内容营销对消费者购买意愿的影响机制,为直播主播和电商卖家提供指导,同时帮助消费者了解自己,做出更理性的消费决策。
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引用次数: 0
A Study on the Dispute Settlement System of Regional TradeAgreements as an Alternative to the WTO Dispute Settlement System 区域贸易协定争端解决机制对WTO争端解决机制的替代研究
Pub Date : 2023-08-31 DOI: 10.20294/jgbt.2023.19.4.15
Sun-Tae Cheong
Purpose – The purpose of this study is to analyze the structure and characteristics of RTA-DSM, and to analyze the potential of RTA-DSM as an alternative to the WTO-DSM in the crisis of the WTO dispute sttlement system. Design/Methodology/Approach – This paper largely is a literature review. It adopts a method of examining the texts of regional trade agreements based on the WTO RTA database. In addition, this study does not perform legal analysis as much as possible, and analyzes RTA-DSM from an institutional point of view. Findings – RTA-DSM has a similar structure to the WTO-DSM. However, the content of RTA-DSM is insufficient compared to the WTO-DSM, and as a result, there are few cases of dispute resolution. The crisis of the Appellate Body and the rapid evolution of RTA-DSM have increased the importance of RTA-DSM as an alternative to the WTO-DSM. The introduction of dispute settlement systems in regional trade agreements is an irreversible trend, and considering the usefulness, cases of dispute resolution using RTA-DSM will increase rapidly in the future. Research Implications – RTA-DSM cannot completely replace the WTO-DSM. In the long term, WTODSM should be restored, and RTA-DSM should play a supplementary role. The centrality of the WTO, which supports the multilateral trade system, must be maintained through the restoration of the WTO-DSM.
目的-本研究的目的是分析RTA-DSM的结构和特点,并分析在WTO争端解决机制危机中RTA-DSM作为WTO- dsm替代方案的潜力。设计/方法论/方法-这篇论文主要是文献综述。它采用了一种基于WTO区域贸易协定数据库审查区域贸易协定文本的方法。此外,本研究尽量不进行法律分析,而是从制度角度分析RTA-DSM。RTA-DSM具有与WTO-DSM相似的结构。然而,与WTO-DSM相比,RTA-DSM的内容不足,因此解决争端的案例很少。上诉机构的危机和RTA-DSM的迅速发展增加了RTA-DSM作为WTO-DSM替代方案的重要性。在区域贸易协定中引入争端解决制度是一种不可逆转的趋势,考虑到其有用性,使用区域贸易协定- dsm解决争端的案例将在未来迅速增加。研究意义- RTA-DSM不能完全取代WTO-DSM。从长远来看,应恢复WTODSM, RTA-DSM应发挥辅助作用。必须通过恢复世贸组织- dsm来维持支持多边贸易体制的世贸组织的中心地位。
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引用次数: 0
International Trade on IPR, Economic Growth, and FDI in Indonesia’s Manufacturing Sector 知识产权、经济增长与印尼制造业FDI的国际贸易
Pub Date : 2023-08-31 DOI: 10.20294/jgbt.2023.19.4.1
Fawaiq Muhammad
Purpose – Indonesia has always experienced a deficit in the balance of payments in the Intellectual Property Rights (IPR) sector. However, it is hoped that the high value of Indonesian IPR imports will be beneficial in increasing the attractiveness of FDI, encouraging economic growth, and increasing IPR exports. The purpose of this research is to examine the causal relationship between IPR imports (MIPR), IPR exports (XIPR), incoming FDI in the manufacturing sector (FDI), and economic growth (GGDP) in the case of Indonesia. Design/Methodology/Approach – The data used in this research are time series data from the first quarter of 2004 to the fourth quarter of 2021. These data are analyzed using the VECM approach. Findings – The study results show that MIPR has dominated Indonesia’s total trade in this sector. The contribution of import value is 95 percent compared to exports, which are only 5 percent. The VECM estimation results show a one-way Granger causality relationship from the independent variables (FDI, GGDP, and XIPR) to MIPR as a dependent variable. In a short-term causality relationship, IPR imports encourage FDI inflows into Indonesia. Then, FDI in the manufacturing sector significantly impacts Indonesia’s IPR exports. Research Implications – Indonesia’s outflow of money to pay for the use of foreign IPR can encourage the entry of FDI in the manufacturing sector, resulting in a technology transfer that produces domestic IPR, which can be sold abroad.
目的-印度尼西亚在知识产权(IPR)部门的国际收支一直存在逆差。但是,希望印尼知识产权进口的高价值将有利于提高对外国直接投资的吸引力,鼓励经济增长,增加知识产权出口。本研究的目的是考察印尼知识产权进口(MIPR)、知识产权出口(XIPR)、制造业FDI流入(FDI)和经济增长(GGDP)之间的因果关系。设计/方法/方法-本研究中使用的数据是2004年第一季度至2021年第四季度的时间序列数据。使用VECM方法对这些数据进行分析。研究结果-研究结果表明,MIPR在印尼该部门的贸易总额中占主导地位。进口价值的贡献高达95%,而出口价值的贡献仅为5%。VECM估计结果显示,自变量(FDI、GGDP和XIPR)与因变量MIPR之间存在单向格兰杰因果关系。在短期因果关系中,知识产权进口鼓励外国直接投资流入印尼。其次,制造业FDI对印尼知识产权出口的影响显著。研究影响——印度尼西亚为支付使用外国知识产权而流出的资金可以鼓励外国直接投资进入制造业,从而导致产生国内知识产权的技术转让,这些知识产权可以卖到国外。
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引用次数: 0
The Impact of Transformational Leadership and Transactional Leadership on Voice Behavior and Creative Behavior through Job Crafting 变革型领导和交易型领导对建言和创造行为的影响
Pub Date : 2023-06-30 DOI: 10.20294/jgbt.2023.19.3.111
H. Cui, Hyeokgi Kwon
Purpose - In the face of an increasingly competitive business environment and the growing complexity and dynamism of work activities, employee voice and creative behaviors are essential to organizational growth and survival. Consequently, this study examines how to increase voice and creative behaviors in organizational life using transformational leadership and transactional leadership as the entry points, and selecting job crafting as the mediating variable. Design/Methodology/Approach - A hypothesized model was developed to examine the relationship between the constructs. The sample for the study comprised 364 Chinese employees. Data were analyzed using SPSS and structural equation modelling in AMOS. Findings - Transformational leadership and transactional leadership positively impact job crafting, voice behavior, and creative behavior, complementing the existing theory. Furthermore, this study finds that through job crafting, transformational leadership has an enhanced impact on voice and creative behaviors. Research Implications - Transformational leadership and transactional leadership are two separate and complementary types of leadership. Therefore, organizations should develop leaders that can flexibly use both styles to improve leadership effectiveness. Furthermore, the organization should pay more attention to employee job crafting, voice behavior, and creative behavior. Organizations or supervisors should appropriately grant employees work autonomy to respond to the rapidly changing external environment.
目的——面对竞争日益激烈的商业环境和日益复杂和动态的工作活动,员工的声音和创造性行为对组织的成长和生存至关重要。因此,本研究以变革型领导和交易型领导为切入点,选择工作制作为中介变量,探讨如何增加组织生活中的发声行为和创造性行为。设计/方法论/方法-开发了一个假设模型来检查结构之间的关系。该研究的样本包括364名中国员工。数据采用SPSS和AMOS结构方程模型进行分析。发现-变革型领导和交易型领导对工作制定、建言和创造性行为有积极影响,补充了现有的理论。此外,本研究发现,通过工作制作,变革型领导对发声和创造性行为有增强的影响。研究启示-变革型领导和交易型领导是两种独立而互补的领导类型。因此,组织应该培养能够灵活使用这两种风格的领导者,以提高领导的有效性。此外,组织应该更加关注员工的工作起草、建言和创造性行为。组织或主管应该适当地授予员工工作自主权,以应对快速变化的外部环境。
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引用次数: 0
U.S. Re-entry into the 2015 Paris Climate Agreement and Implications for the EU, Korea, China, and Japan: A CGE Approach 美国重新加入2015年《巴黎气候协定》及其对欧盟、韩国、中国和日本的影响:CGE方法
Pub Date : 2023-06-30 DOI: 10.20294/jgbt.2023.19.3.129
Geoffrey Musyoki Kitetu, Jong-Hwan Ko
Purpose - With renewed greenhouse gas (GHG) emissions, abatement commitments and the rejoining of the Paris Climate Agreement of 2015 by the U.S., this study assesses the impact of carbon dioxide (CO₂) emissions reduction, and the opportunity cost of the U.S. in implementing its nationally determined commitments (NDCs). Design/Methodology/Approach - The study employs the GTAP-E model, an extension of the static GTAP model with CO₂ emissions trading, and GTAP DB version 10A with a base year of 2014. Model implementation includes a baseline scenario that projects the global economy from 2014 to 2030, and four policy scenarios representing the implementation of U.S. NDC targets without and with emissions trading. Findings - Simulation results suggest that CO₂ emissions reduction with trading significantly lowers the emissions abatement cost compared to CO₂ emissions reduction with no trading. Furthermore, the study finds that CO₂ emissions reduction leads to a drop in industry output by all energy and most non-energy sectors. Simulation results illustrate that CO₂ emissions reduction by the U.S. significantly affects most of its trading partners’ real GDPs, welfare, export and import flows, and industry outputs. Research Implications - The study provides a comprehensive impact assessment of global CO₂ emissions reduction, including U.S. contributions to addressing climate change. Moreover, the study has quantified the opportunity cost the U.S. will likely pay for meeting its NDC targets, and the likely impact of CO₂ emissions reduction by the U.S. on its major trading partners, especially the EU, Korea, Japan, and China.
目的——随着温室气体(GHG)排放的增加、减排承诺的增加以及美国重新加入2015年《巴黎气候协定》,本研究评估了二氧化碳(CO 2)减排的影响,以及美国在实施其国家自主承诺(NDCs)方面的机会成本。设计/方法/方法-该研究采用GTAP- e模型,该模型是包含二氧化碳排放交易的静态GTAP模型的扩展,以及GTAP DB 10A版,基准年为2014年。模型实施包括预测2014年至2030年全球经济的基线情景,以及代表美国在没有和有排放交易的情况下实现国家自主贡献目标的四种政策情景。研究结果:模拟结果表明,与不进行交易的CO₂排放量减少相比,通过交易减少CO₂排放量显著降低了减排成本。此外,该研究还发现,二氧化碳排放量的减少会导致所有能源和大多数非能源部门的工业产出下降。模拟结果表明,美国的CO₂减排显著影响了大多数贸易伙伴的实际gdp、福利、进出口流量和产业产出。研究意义:该研究对全球二氧化碳排放量的减少进行了全面的影响评估,包括美国对应对气候变化的贡献。此外,该研究还量化了美国为实现NDC目标可能付出的机会成本,以及美国减少CO₂排放对其主要贸易伙伴(特别是欧盟、韩国、日本和中国)可能产生的影响。
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引用次数: 0
How Does Corporate Intelligence Level Affect Corporate Sustainability? Evidence from China 企业智力水平如何影响企业可持续发展?来自中国的证据
Pub Date : 2023-06-30 DOI: 10.20294/jgbt.2023.19.3.45
Wenxuan Gao, Shanyue Jin
Purpose - Facing the backdrop of the digital economy and industrial transformation, China is interested in smart manufacturing to promote transformation, economic growth, and development. Executive characteristics when employing smart technology play an important role. This study aims to explore the relationship between various qualities and the sustainable development of enterprises. Design/Methodology/Approach - This study investigates the impact of corporate intelligence level on corporate sustainability in the digital economy era using a fixed-effects model with Chinese A-share listed companies from 2011 to 2020. It also explores the moderating roles of executive technical backgrounds, overseas backgrounds, and age on the impact of corporate intelligence level on corporate sustainability. Findings - The findings show that corporate intelligence level can contribute to sustainable development. Executive technical backgrounds, overseas backgrounds, and age have positive moderating effects on corporate intelligence level, which can contribute to sustainable development. Research Implications - This study indicates that enterprises will promote sustainable development if they place value on the qualities our findings have highlighted. Our study thus enriches the relevant research on smart manufacturing and sustainable development.
在数字经济和产业转型的大背景下,中国希望通过智能制造促进转型、经济增长和发展。在使用智能技术时,执行特性起着重要的作用。本研究旨在探讨各种素质与企业可持续发展之间的关系。设计/方法/方法:本研究采用固定效应模型,以2011 - 2020年中国a股上市公司为样本,考察数字经济时代企业智力水平对企业可持续性的影响。研究还探讨了高管技术背景、海外背景和年龄对企业智力水平对企业可持续性影响的调节作用。研究结果-研究结果表明,企业智力水平可以促进可持续发展。高管技术背景、海外背景和年龄对企业智力水平有正向调节作用,有助于企业的可持续发展。研究启示-本研究表明,如果企业重视我们的研究结果所强调的品质,企业将促进可持续发展。从而丰富了智能制造与可持续发展的相关研究。
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引用次数: 0
New Trade Protectionism Response to COVID-19: An Investigation on Firm Export Performance in an Emerging Country 新贸易保护主义应对COVID-19:对一个新兴国家企业出口绩效的调查
Pub Date : 2023-06-30 DOI: 10.20294/jgbt.2023.19.3.91
N. Hoang, Tu Phan Thanh, Hee-Cheol Moon, B. Do
Purpose - Given the significance of concerns raised about the global shift toward protectionism under trade policy uncertainty context, and echoed by requests to contribute to issues that concern a wider variety of stakeholders, this study aims to review new trade protection measures in response to the pandemic crisis and their effects on export performance from an emerging country’s exporters. Design/Methodology/Approach - Research data were gathered by surveying 613 export managers of different types of exporters in Vietnam from a list of exporters provided by Ministry of Industry and Trade, and then applied a regression model for analysis. Findings - The study demonstrated a negative relationship between firm export performance and six trade protectionism measures, including industrial subsidies, public-procurement restrictions, FDI restrictions, standards protectionism, green protectionism, and regional integration. Only restrictions on migrant workers had no appreciable impact on firm export performance. Additionally, only employee number, out of the three control factors, significantly and positively affected how well firms succeed in exporting. Research Implications - The study’s findings have significant ramifications and contributions to theory and practice in international trade for an emerging country to overcome new trade protectionism measures. To support firms in expanding export markets, the government of an emerging country should concentrate on establishing and developing policies to support exporters, especially small and medium enterprises. Firms should pursue a sustainable export strategy in light of the emergence of new trade protectionism in significant import markets.
目的——鉴于在贸易政策不确定的背景下,人们对全球转向保护主义的担忧具有重要意义,同时也要求对涉及更广泛利益攸关方的问题作出贡献,本研究旨在审查为应对大流行危机而采取的新贸易保护措施及其对新兴国家出口商出口业绩的影响。设计/方法/方法-研究数据是通过对越南工业和贸易部提供的出口商名单中613名不同类型出口商的出口经理进行调查收集的,然后应用回归模型进行分析。研究结果表明,企业出口绩效与六项贸易保护主义措施之间存在负相关关系,包括工业补贴、公共采购限制、外国直接投资限制、标准保护主义、绿色保护主义和区域一体化。只有对移徙工人的限制对企业出口业绩没有明显影响。此外,在三个控制因素中,只有员工数量显著且积极地影响了企业出口成功的程度。研究意义-本研究的发现对新兴国家克服新的贸易保护主义措施的国际贸易理论和实践具有重要的影响和贡献。为了支持企业扩大出口市场,新兴国家的政府应集中精力制定和发展支持出口商,特别是中小型企业的政策。鉴于重要进口市场出现了新的贸易保护主义,各公司应采取可持续的出口战略。
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引用次数: 0
The Effect of Perceived Service Quality on Brand Loyalty in Hotels: The Causal Role of Relationship Quality and the Mediating Effect of Employee Trust 感知服务质量对酒店品牌忠诚的影响:关系质量的因果作用和员工信任的中介作用
Pub Date : 2023-06-30 DOI: 10.20294/jgbt.2023.19.3.169
Jialei Xu, Chul-jae Choi, Dae-Gyu Min
Purpose - As the spread of COVID-19 has weakened recently, countries have switched to ‘with Corona’ policies. The hotel service industry, which has been hit hard in sales, is also making every effort to overcome difficulties through various brand strategies to provide high-quality services to customers and strengthen relationship quality through the trust of service employees at service points. Therefore, this study aims to verify the mediating role of employee trust in the relationship between perceived service quality and brand satisfaction and brand trust, and the causal effect of brand commitment by verifying whether brand satisfaction and brand trust affect brand loyalty or through brand commitment. Design/Methodology/Approach - Data were collected from consumers with experience using upscale hotels in Korea, and the research hypotheses were verified by structural equation model analysis using the SPSS 21.0 and Amos 21.0 statistical packages. Findings - First, the mediating effect of employee trust was confirmed in the relationship between perceived service quality, brand satisfaction, and brand trust. Second, brand satisfaction influenced brand trust and brand commitment, and brand trust influenced brand commitment. Third, brand satisfaction did not directly affect brand loyalty, but it did affect brand trust and brand commitment, and these constructs affected brand loyalty. Research Implications - In conclusion, it is necessary to manage service training for employees, as interactions with customers at the service point can provide the correct service and strengthen brand loyalty by identifying each component of brand relationship quality and checking the influence in the channel relationship.
目的-随着最近COVID-19的传播减弱,各国已转向“应对冠状病毒”政策。在销售上遭受重创的酒店服务业也在通过各种品牌战略,努力克服困难,为顾客提供高质量的服务,并通过服务点服务人员的信任,加强关系质量。因此,本研究旨在通过验证品牌满意和品牌信任是影响品牌忠诚还是通过品牌承诺来影响品牌忠诚,来验证员工信任在感知服务质量与品牌满意、品牌信任关系中的中介作用,以及品牌承诺的因果效应。设计/方法/方法-从韩国有高档酒店使用经验的消费者中收集数据,并使用SPSS 21.0和Amos 21.0统计软件包通过结构方程模型分析验证研究假设。研究发现:首先,员工信任在感知服务质量、品牌满意度和品牌信任之间的中介作用得到证实。第二,品牌满意度影响品牌信任和品牌承诺,品牌信任影响品牌承诺。第三,品牌满意不直接影响品牌忠诚,但影响品牌信任和品牌承诺,这些构式影响品牌忠诚。研究启示-综上所述,管理员工的服务培训是必要的,因为在服务点与客户的互动可以提供正确的服务,通过识别品牌关系质量的各个组成部分,并检查渠道关系中的影响,加强品牌忠诚度。
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引用次数: 0
Multiple User Switching Intention of Simple Payment Service (SPS): Focusing on Korean Generation Z 简单支付服务(SPS)的多用户切换意图:以韩国Z世代为中心
Pub Date : 2023-06-30 DOI: 10.20294/jgbt.2023.19.3.71
Min-sook Kim
Purpose - Previous research on SPS (Simple Payment Service) includes studies focusing on the intention to adopt or to continue use. Therefore, there is a limitation in explaining the motivation of multiple users among Generation Z that have already adopted SPS. This study focuses on examining the factors affecting the switching intention of multiple users among Generation Z from one SPS to another based on the PPM (push, pull and mooring) model. Design/Methodology/Approach - This study applied the PPM model to explain the switching intention of multiple users. A total of 235 university students in their 20s with experience using two or more simple payment services were collected and analyzed. Findings - All three factors of the PPM model were found to have a statistically significant effect on switching intention. That is, intention to switch to other SPS was high, even though the consumers habitually used it or were reluctant to change. Research Implications - SPS providers need an effective PPM strategy to retain customers by providing benefits in terms of ease of use, versatility (online and offline payment), and price to prevent deviation from the service. It is also important to ensure the relative advantage and reliability of the service, and to implement favorable marketing tailored to the 20s.
目的-先前对SPS(简单支付服务)的研究包括关注采用或继续使用的意图。因此,解释已经采用SPS的Z世代中多个用户的动机是有局限性的。本研究主要基于PPM (push, pull and mooring)模型研究影响Z世代多个用户从一个SPS切换到另一个SPS的因素。设计/方法/方法-本研究应用PPM模型来解释多个用户的转换意图。对235名20多岁的大学生进行了调查,并分析了他们使用两种以上简单支付服务的经历。发现- PPM模型的所有三个因素都被发现对转换意图有统计上显著的影响。也就是说,即使消费者习惯使用其他SPS或不愿意改变,但转换到其他SPS的意愿很高。研究意义- SPS供应商需要一个有效的PPM策略,通过提供易用性、多功能性(在线和离线支付)和价格方面的好处来留住客户,以防止偏离服务。确保服务的相对优势和可靠性,实施针对20多岁人群的有利营销也很重要。
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引用次数: 0
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