B. Burkynskyi, Z. Sokolovska, O. Alyokhin, N. Khumarova, I. Kapustyan
Introduction. The evolution of the modern information and communication technologies contributes to en hancement of advertising strategies, as effective tools of pharmaceutical marketing. Statement. The need to take into account the nonlinear dynamic nature of advertising processes and presence the influence of numerous stochastic factors in market environment of pharmaceutical enterprises the impossibility of obtaining an unambiguous analytical solution put forward problem of attracting a special mathematical apparatus for research. proposed, developed using a combination of Agent and System Dynamic approaches on the AnyLogic software platform. The decisionmaking process is illustrated by the results of various types of simulation experiments. The main areas of use the simulator: monitoring and predicting the reaction of target audiences to product advertising; effectiveness control of research on new and rereleasing existing medicines in response to market reactions and preferences of potential clients; optimization of advertising budget with justification of expediency of its redistribution between original and generic preparations. Conclusions. The efficiency of using simulation modelssimulators as tools for the formation of advertising strategies has been proved. The development can be recommended for implementation by pharmaceutical companies.
{"title":"Tools of Decision Making in the Field of Strategic Advertisement of Pharmaceutical Enterprises","authors":"B. Burkynskyi, Z. Sokolovska, O. Alyokhin, N. Khumarova, I. Kapustyan","doi":"10.15407/scin16.02.020","DOIUrl":"https://doi.org/10.15407/scin16.02.020","url":null,"abstract":"Introduction. The evolution of the modern information and communication technologies contributes to en hancement of advertising strategies, as effective tools of pharmaceutical marketing. Statement. The need to take into account the nonlinear dynamic nature of advertising processes and presence the influence of numerous stochastic factors in market environment of pharmaceutical enterprises the impossibility of obtaining an unambiguous analytical solution put forward problem of attracting a special mathematical apparatus for research. proposed, developed using a combination of Agent and System Dynamic approaches on the AnyLogic software platform. The decisionmaking process is illustrated by the results of various types of simulation experiments. The main areas of use the simulator: monitoring and predicting the reaction of target audiences to product advertising; effectiveness control of research on new and rereleasing existing medicines in response to market reactions and preferences of potential clients; optimization of advertising budget with justification of expediency of its redistribution between original and generic preparations. Conclusions. The efficiency of using simulation modelssimulators as tools for the formation of advertising strategies has been proved. The development can be recommended for implementation by pharmaceutical companies.","PeriodicalId":19061,"journal":{"name":"Nauka ta Innovacii","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46896630","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
V. Bohdanovych, А.M. Syrotenko, H. Pievtsov, O. Dovhan, O. Dublian
https://doi.org/10.15407/scine16.02.94 BohDanoVyCh, V.yu.1, syroTenko, А.M.2, PieVTsoV, h.V.3, DoVhan, o.D.4, and DuBlian, o.V. 1 1 Central Research Institute of the Armed Forces of Ukraine, 28, Povitroflotskyi Ave., Kyiv, 03049, Ukraine, +380 44 52
{"title":"Method of Information and Timing Support of Global, Local Socio-Political and other Processes in the Contemporary Security Environment","authors":"V. Bohdanovych, А.M. Syrotenko, H. Pievtsov, O. Dovhan, O. Dublian","doi":"10.15407/scin16.02.101","DOIUrl":"https://doi.org/10.15407/scin16.02.101","url":null,"abstract":"https://doi.org/10.15407/scine16.02.94 BohDanoVyCh, V.yu.1, syroTenko, А.M.2, PieVTsoV, h.V.3, DoVhan, o.D.4, and DuBlian, o.V. 1 1 Central Research Institute of the Armed Forces of Ukraine, 28, Povitroflotskyi Ave., Kyiv, 03049, Ukraine, +380 44 52","PeriodicalId":19061,"journal":{"name":"Nauka ta Innovacii","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47823221","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Prospecting Directions of the Development of Loose Medium Mechanics","authors":"D. Bannikov, O. Tiutkin","doi":"10.15407/scin16.02.045","DOIUrl":"https://doi.org/10.15407/scin16.02.045","url":null,"abstract":"","PeriodicalId":19061,"journal":{"name":"Nauka ta Innovacii","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46860301","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The features of analysis of efficiency of implementation technological innovations in agriculture","authors":"L. Dorohan-Pysarenko, O. Yehorova, I. Panchenko","doi":"10.15407/scin16.03.027","DOIUrl":"https://doi.org/10.15407/scin16.03.027","url":null,"abstract":"","PeriodicalId":19061,"journal":{"name":"Nauka ta Innovacii","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66981517","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
T. Pyatchanina, O.V. Vasilyev, A.M. Ogorodnik, V.V. Choch
{"title":"Patent Information Search as Modern Tool of Research in the Field of Medical and Biological Sciences","authors":"T. Pyatchanina, O.V. Vasilyev, A.M. Ogorodnik, V.V. Choch","doi":"10.15407/scin16.03.081","DOIUrl":"https://doi.org/10.15407/scin16.03.081","url":null,"abstract":"","PeriodicalId":19061,"journal":{"name":"Nauka ta Innovacii","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66981772","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
S. Pinchuk, O. O. Vnukov, Yu.O. Kushnir, I. Roslyk
цитування: Pinchuk, s.y., vnukov, o.o., kushnir, yu.o., and roslyk, i.G. improvement of the operational Properties of sintered Copper steel through the use of an efficient alloying method. Nauka innov. 2020. v. 16, no. 1. P. 81—87. https://doi.org/10.15407/scin16.01.08
{"title":"Improvement of the Operational Properties of Sintered Copper Steel Through the Use of an Efficient Alloying Method","authors":"S. Pinchuk, O. O. Vnukov, Yu.O. Kushnir, I. Roslyk","doi":"10.15407/scin16.01.081","DOIUrl":"https://doi.org/10.15407/scin16.01.081","url":null,"abstract":"цитування: Pinchuk, s.y., vnukov, o.o., kushnir, yu.o., and roslyk, i.G. improvement of the operational Properties of sintered Copper steel through the use of an efficient alloying method. Nauka innov. 2020. v. 16, no. 1. P. 81—87. https://doi.org/10.15407/scin16.01.08","PeriodicalId":19061,"journal":{"name":"Nauka ta Innovacii","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66981339","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
N. Fialko, R. Navrodska, G. Gnedash, G. Presich, S. Shevchuk
thermal and hydraulic calculation of a heat-recovery installation, known calculation methods were used, taking into account the experimental data obtained. Results. The laws of heat transfer during deep cooling of exhaust-gases with moisture content X = 0.15— 0.30 kg/kg d.g. are established. The thermal, hydraulic and operating characteristics of the proposed complex heat-recovery installation with heating and humidification of the combustion air in different modes of operation of the boiler are determined. This installation has been introduced; its tests have been carried out, which have confirmed high thermal and environmental efficiency. Conclusions. The application of the proposed complex heat-recovery unit allows increasing the coefficient of the use heat of fuel of boiler depending on its operating mode by 13—20%.
{"title":"Study of Heat Recovery Systems for Heating and Moisturing Combustion Air of Boiler Units","authors":"N. Fialko, R. Navrodska, G. Gnedash, G. Presich, S. Shevchuk","doi":"10.15407/scin16.03.047","DOIUrl":"https://doi.org/10.15407/scin16.03.047","url":null,"abstract":"thermal and hydraulic calculation of a heat-recovery installation, known calculation methods were used, taking into account the experimental data obtained. Results. The laws of heat transfer during deep cooling of exhaust-gases with moisture content X = 0.15— 0.30 kg/kg d.g. are established. The thermal, hydraulic and operating characteristics of the proposed complex heat-recovery installation with heating and humidification of the combustion air in different modes of operation of the boiler are determined. This installation has been introduced; its tests have been carried out, which have confirmed high thermal and environmental efficiency. Conclusions. The application of the proposed complex heat-recovery unit allows increasing the coefficient of the use heat of fuel of boiler depending on its operating mode by 13—20%.","PeriodicalId":19061,"journal":{"name":"Nauka ta Innovacii","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66981355","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Ya.V. Kotlyarevsky, A. Melnychenko, O. Ivanytska, É. P. Semenyuk, S.I. Knjazev, O. Melnikov
digital industries. A complex vision of the consequences of their mutual intersection and exchange of solutions and tools in different spheres of social practice, which contributes to the development of a categoricalconceptual apparatus and methodological principles for scholarly research with consideration of social economic relations in the modern society has been offered. Conclusions. In order to stimulate the development of a new economy, it is necessary to identify the factors contributing to the evolution of forms and methods of scholarly research knowledge and the transformation of traditional socioeconomic relations into resources of a new formation.
{"title":"New Economy: Evolution of Forms and Research Methodology","authors":"Ya.V. Kotlyarevsky, A. Melnychenko, O. Ivanytska, É. P. Semenyuk, S.I. Knjazev, O. Melnikov","doi":"10.15407/scin16.01.016","DOIUrl":"https://doi.org/10.15407/scin16.01.016","url":null,"abstract":"digital industries. A complex vision of the consequences of their mutual intersection and exchange of solutions and tools in different spheres of social practice, which contributes to the development of a categoricalconceptual apparatus and methodological principles for scholarly research with consideration of social economic relations in the modern society has been offered. Conclusions. In order to stimulate the development of a new economy, it is necessary to identify the factors contributing to the evolution of forms and methods of scholarly research knowledge and the transformation of traditional socioeconomic relations into resources of a new formation.","PeriodicalId":19061,"journal":{"name":"Nauka ta Innovacii","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66981312","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
цитування: Вовк М.І., Галян є.Б., Куцяк о.а. Комп’ютерний програмно-апаратний комплекс персонального відновлення усного мовлення після інсульту. Nauka innov. 2020. Т. 16, No 1. с. 57—72. https:// doi.org/10.15407/scin16.0 .057 1 Вступ. Одним з наслідків інсульту є порушення мовленнєвих функцій, серед яких моторна афазія займає значне місце. Проблематика. Синтез ефективних методів і засобів відновлення усного мовлення — актуальне науково-прикладне завдання. Мета. Розробка комп’ютерного комплексу відновлення усного мовлення для масового використання. Матеріали й методи. Використано структурно-функційне моделювання, міостимуляція, математичний апарат логіки предикатів, мови програмування С#, ActionScript 2.0. Результати. Розроблено комп’ютерний програмно-апаратний комплекс персонального відновлення усного мовлення «ПРОМОВА-2», який реалізує інноваційну технологію відновлення мовлення на базі тренувань рухів кисті й пальців ураженої руки після інсульту. До складу комплексу входять електронні апарати ТРЕНАР® для тренування моторики кисті за різними методами й програмами міостимуляції та спеціалізований програмний модуль ProMova 1.2 у структурі ПК. Модуль ProMova 1.2 містить: блок діагностики мовленнєвих порушень, який програмно реалізує методику кількісного оцінювання порушень моторного і сенсорного компонентів мовлення; блок допомоги лікарю у формуванні персонального плану тренувань кисті за результатами діагностики; базу медичних карт пацієнта; базу знань для ознайомлення з роботою апаратів ТРЕНАР® і методиками тренування кисті. Супроводжувальна документація (методичні рекомендації з практичного використання комплексу «ПРОМОВА-2», посібник користувача модуля ProMova 1.2) сприятимуть масовому використанню комплексу. Результати клінічної апробації підтвердили більшу ефективність застосування інноваційної технології відновлення мовлення, яку реалізує комплекс, порівняно з базовим курсом реабілітації. Висновки. Комп’ютерний програмно-апаратний комплекс персонального відновлення усного мовлення «ПРОМОВА-2», який реалізує гаму оригінальних функцій (діагностика, реабілітація, надання знань з технології реабілітації), можна рекомендувати для масового використання.
{"title":"Computer Software and Hardware Complex for Personal Oral Speech Restoration after a Stroke","authors":"M. Vovk, Ye.B. Halian, O. Kutsiak","doi":"10.15407/scin16.01.057","DOIUrl":"https://doi.org/10.15407/scin16.01.057","url":null,"abstract":"цитування: Вовк М.І., Галян є.Б., Куцяк о.а. Комп’ютерний програмно-апаратний комплекс персонального відновлення усного мовлення після інсульту. Nauka innov. 2020. Т. 16, No 1. с. 57—72. https:// doi.org/10.15407/scin16.0 .057 1 Вступ. Одним з наслідків інсульту є порушення мовленнєвих функцій, серед яких моторна афазія займає значне місце. Проблематика. Синтез ефективних методів і засобів відновлення усного мовлення — актуальне науково-прикладне завдання. Мета. Розробка комп’ютерного комплексу відновлення усного мовлення для масового використання. Матеріали й методи. Використано структурно-функційне моделювання, міостимуляція, математичний апарат логіки предикатів, мови програмування С#, ActionScript 2.0. Результати. Розроблено комп’ютерний програмно-апаратний комплекс персонального відновлення усного мовлення «ПРОМОВА-2», який реалізує інноваційну технологію відновлення мовлення на базі тренувань рухів кисті й пальців ураженої руки після інсульту. До складу комплексу входять електронні апарати ТРЕНАР® для тренування моторики кисті за різними методами й програмами міостимуляції та спеціалізований програмний модуль ProMova 1.2 у структурі ПК. Модуль ProMova 1.2 містить: блок діагностики мовленнєвих порушень, який програмно реалізує методику кількісного оцінювання порушень моторного і сенсорного компонентів мовлення; блок допомоги лікарю у формуванні персонального плану тренувань кисті за результатами діагностики; базу медичних карт пацієнта; базу знань для ознайомлення з роботою апаратів ТРЕНАР® і методиками тренування кисті. Супроводжувальна документація (методичні рекомендації з практичного використання комплексу «ПРОМОВА-2», посібник користувача модуля ProMova 1.2) сприятимуть масовому використанню комплексу. Результати клінічної апробації підтвердили більшу ефективність застосування інноваційної технології відновлення мовлення, яку реалізує комплекс, порівняно з базовим курсом реабілітації. Висновки. Комп’ютерний програмно-апаратний комплекс персонального відновлення усного мовлення «ПРОМОВА-2», який реалізує гаму оригінальних функцій (діагностика, реабілітація, надання знань з технології реабілітації), можна рекомендувати для масового використання.","PeriodicalId":19061,"journal":{"name":"Nauka ta Innovacii","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66981328","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Ye.O. Paschenko, S. Kukharenko, S. Riabchenko, V. M. Bychyhin, V. V. Shatokhin
wheels Materials and Methods. Techniques and special stands for precise positioning of elements from CVD diamond and for testing the trueing instrument, methods for determination of metallic binder’s structure. Results. The rational positioning of CVD diamond elements on the cases of complex shapes has been studied. The manufactured tools for trueing abrasive wheel have been finished and tested. It has been shown that the use of such elements provides a high resistance to the erosion influence of sludge in the trueing area and is expedient to be used in contact with the main components of abrasive wheels, due to exceptional tribological characteristics. The use of structured metallic binders has been shown to provide low vibrations in the trueing area and a stable and reproducible topography of the cutting surface of an abrasive tool with a large number of cutting edges and with the capability of directional influence on the orientation of the edges by selecting efficient trueing conditions. Conclusions. For the first time in Ukraine, at the Bakul Institute for Superhard Materials of the NAS of Ukraine, the truing tools equipped with CVD diamond elements have been created and adapted to the processing chains of highprecision gear wheels of reducer units with enhanced operational characteristics, which enable replacing the imported parts at the machinebuilding enterprises of Ukraine.
{"title":"Development of the Technology for Manufacturing and Introducing a New Class of Tools with CVD Diamond for Grinding High-Precision Gear Wheels of Special Gear Units","authors":"Ye.O. Paschenko, S. Kukharenko, S. Riabchenko, V. M. Bychyhin, V. V. Shatokhin","doi":"10.15407/scin16.01.073","DOIUrl":"https://doi.org/10.15407/scin16.01.073","url":null,"abstract":"wheels Materials and Methods. Techniques and special stands for precise positioning of elements from CVD diamond and for testing the trueing instrument, methods for determination of metallic binder’s structure. Results. The rational positioning of CVD diamond elements on the cases of complex shapes has been studied. The manufactured tools for trueing abrasive wheel have been finished and tested. It has been shown that the use of such elements provides a high resistance to the erosion influence of sludge in the trueing area and is expedient to be used in contact with the main components of abrasive wheels, due to exceptional tribological characteristics. The use of structured metallic binders has been shown to provide low vibrations in the trueing area and a stable and reproducible topography of the cutting surface of an abrasive tool with a large number of cutting edges and with the capability of directional influence on the orientation of the edges by selecting efficient trueing conditions. Conclusions. For the first time in Ukraine, at the Bakul Institute for Superhard Materials of the NAS of Ukraine, the truing tools equipped with CVD diamond elements have been created and adapted to the processing chains of highprecision gear wheels of reducer units with enhanced operational characteristics, which enable replacing the imported parts at the machinebuilding enterprises of Ukraine.","PeriodicalId":19061,"journal":{"name":"Nauka ta Innovacii","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66981334","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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