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Insurance Development Priorities: Corporate Social Responsibility 保险业发展重点:企业社会责任
Pub Date : 2022-12-20 DOI: 10.31521/modecon.v36(2022)-24
O. Vyshnevska
Abstract. Introduction. The development of the insurance sector is related to the social needs and challenges of society and the global world. The practice of recent years proves that the field of insurance is changing the format of activity due to the expansion of the provision of personal and medical insurance services, taking into account the challenges of the pandemic. Purpose. The purpose of the study is to assess the essence and priorities of the development of the insurance sector, taking into account the practice of effective interaction between participants, increasing the level of trust and the needs of individuals and society in the protection of interests. The main task of the research is to identify opportunities and priorities in the development of insurance activities on the basis of corporate social responsibility and focusing on the trust of insurance market participants. Results. The author has researched the essence and priorities of the development of the field of insurance in view of global processes and phenomena, individual needs of the individual and obligations, health protection and risk bias. The significance of the development of corporate social responsibility in the insurance sector has been proven. The priority directions of the development of the insurance sector have been determined, taking into account international and European practices of interaction. The relevance of spreading systemic approaches to corporate social responsibility in the field of insurance is determined. It is stipulated that increasing the level of trust in insurance activity will contribute to the dynamics of the insurance market development and the socio-economic development of the state, individual regions, spheres of activity, will expand the possibilities of attracting investors and the implementation of social projects. Conclusions. The author states the need to use best practices in the field of insurance to ensure effective interaction between participants and increase the level of trust in the services of insurance companies. The priority of the value-oriented approach in the conduct of insurance activity was determined, taking into account the international practices of interaction between participants and society. The author proved that the implementation of tasks in the field of insurance can be supplemented by effective interaction between participants, which will contribute to increasing the level of trust in view of the existing trends and the need for the socioeconomic development of the state
摘要介绍。保险业的发展与社会需求和社会乃至全球的挑战息息相关。近年来的实践证明,考虑到这一大流行病的挑战,保险领域由于扩大提供个人和医疗保险服务,正在改变活动形式。目的。研究的目的是评估保险业发展的本质和优先事项,同时考虑到参与者之间有效互动的做法、提高信任水平以及个人和社会在保护利益方面的需要。本研究的主要任务是在企业社会责任的基础上,以保险市场参与者的信任为重点,确定保险活动发展的机会和优先事项。结果。作者从全球进程和现象、个人的个人需求和义务、健康保护和风险偏好等方面研究了保险领域发展的本质和重点。企业社会责任在保险业发展的重要性得到了证明。考虑到国际和欧洲相互作用的做法,确定了保险部门发展的优先方向。确定了在保险领域传播企业社会责任系统方法的相关性。根据规定,提高对保险活动的信任水平将有助于保险市场发展的动力和国家,个别地区,活动领域的社会经济发展,将扩大吸引投资者和实施社会项目的可能性。结论。作者指出,需要使用保险领域的最佳实践,以确保参与者之间的有效互动,并提高对保险公司服务的信任水平。考虑到参与者与社会之间相互作用的国际惯例,确定了在开展保险活动时以价值为导向方法的优先次序。笔者证明,保险领域任务的执行可以辅以参与者之间的有效互动,鉴于现有的趋势和国家社会经济发展的需要,这将有助于提高信任水平
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引用次数: 0
Сучасні підходи до організації готельно-ресторанного бізнесу
Pub Date : 2022-12-20 DOI: 10.31521/modecon.v36(2022)-01
Iryna Banyeva
Abstract. Introduction. The hotel and restaurant business is one of the main components of the service sector. Given the importance of the hotel and restaurant business as an important component of the country's economic development, the topicality of the topic of the article determines the search for approaches to the organization of this type of business. Purpose. The purpose of the article is to reveal modern approaches to the organization of the hotel and restaurant business. Results. It was determined that many factors affect the hotel and restaurant business in Ukraine and the world, including political stability, corruption, the quality and availability of training for hotel and restaurant specialists, and the level of professionalism of the staff. It was found that the key task in the hotel and restaurant business is the correct organization of supply services. It has been established that one of the most important issues for the effective functioning of hotel and restaurant business entities is the availability of the appropriate material, technical and financial base. It was found that the development of the hotel and restaurant business is directly influenced by the image of the establishment, which creates a positive perception of the hotel or restaurant in the eyes of customers. It was determined that one of the modern approaches to the organization of the hotel and restaurant business is to increase the competitiveness of activities in the service market through social networks and one's own page. It has been established that the approach to the organization of the hotel and restaurant business, which is based on the application of information (digital) technologies, allows you to manage all the processes that take place in the activity. Innovative technologies that play a special role in the organization of the hotel and restaurant business in today's conditions are highlighted, such as: innovative energy management, predictive and innovative service, smart reserved parking space, room key, infrared scanner, contactless payment system, web chat -bots, voice control, Tech Lounges and digital conference rooms, automated property management systems, virtual and augmented reality. Conclusions. It was determined that the further development of the organization of the hotel and restaurant business includes not only analysis, but also planning and forecasting of activities for the future at the appropriate stages, starting with the analysis of the internal and external environment and the determination of the general strategy of the activity.
摘要。介绍。酒店餐饮业是服务业的主要组成部分之一。鉴于酒店和餐饮业务作为国家经济发展的重要组成部分的重要性,文章主题的话题性决定了寻找组织这类业务的方法。目的。这篇文章的目的是揭示现代的方法来组织酒店和餐馆业务。结果。据确定,许多因素影响着乌克兰和世界的酒店和餐馆业务,包括政治稳定、腐败、酒店和餐馆专家培训的质量和可用性,以及工作人员的专业水平。研究发现,酒店餐饮业的关键任务是正确组织供应服务。已经确定,旅馆和饭店商业实体有效运作的最重要问题之一是提供适当的物质、技术和财政基础。研究发现,酒店和餐厅业务的发展直接受到企业形象的影响,企业形象在顾客心目中形成了对酒店或餐厅的积极印象。人们确定,酒店和餐饮企业组织的现代方法之一是通过社交网络和自己的页面来增加服务市场活动的竞争力。已经确定的是,基于信息(数字)技术应用的酒店和餐厅业务组织方法允许您管理活动中发生的所有流程。在当今条件下,创新技术在酒店和餐饮业务的组织中发挥着特殊作用,例如:创新的能源管理、预测和创新的服务、智能预留停车位、房间钥匙、红外扫描仪、非接触式支付系统、网络聊天机器人、语音控制、技术休息室和数字会议室、自动化物业管理系统、虚拟和增强现实。结论。确定了酒店和餐饮业务组织的进一步发展不仅包括分析,还包括在适当阶段对未来活动的规划和预测,首先是对内部和外部环境的分析,并确定活动的总体战略。
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引用次数: 0
Labor Resources as a Factor of Production 劳动资源作为生产要素
Pub Date : 2022-12-20 DOI: 10.31521/modecon.v36(2022)-03
L. Bodenchuk
Abstract. Introduction. The article is devoted to labor resources as a factor of production, the study of scientific approaches to the definition of the concept of "labor resources", the classification of labor resources, the definition of changes in labor legislation and related risks of labor legislation management. Being a key factor of production, labor resources ensure the balance of the enterprise's production system, which consists of divisions that directly carry out production activities. Purpose. The purpose of the study is to determine the content of labor resources as a production factor and their role in the socio-economic development of the country, region, industry, and enterprise. Results. The article examines scientific approaches to defining the concept of "labor resources", since the basis of the problem is the ambiguity of the characteristics of this category. Therefore, the article examines the concept of labor resources from the standpoint of its internal content and gives a definition that reflects the role and importance of labor resources in the development of the enterprise's economy. The classification of labor resources according to their two-component structure is given. It is noted that the classification of labor resources according to the main characteristics allows us to conclude that there is a close relationship between the levels of concentration of labor resources, both in the country, region, industry, and at the enterprise. The studied role and importance of labor resources in the production activity of the enterprise, which is expressed primarily in the fact that the increase in production and economic indicators, the quantity and quality of products, the growth of competitiveness, the sales market largely depends on the level of qualification of the employees involved in the enterprise personnel, as well as from the organization of their work, clear division of functional duties and responsibility for the result. Considered some changes to labor legislation under martial law, including those related to shortening the duration of vacations, cancellation of restrictions on overtime work, postponement of the day off in case of a holiday or non-working day coinciding with a day off, shortened working day on the eve of holidays, weekends and non-working days, etc., and their impact on the efficiency of the use of labor resources is determined. The risks of implementing the above-mentioned changes to the labor legislation, including those related to employers' abuse of new legislative norms, limiting employees' ability to support the army, and deregulation of labor relations, have been identified. Conclusions. As a result, it is stated that taking into account the needs, goals and interests of employees, despite the difficult financial situation of many Ukrainian enterprises in war conditions, is necessary not only to ensure social development, but is also an urgent need of the enterprise to create and preserve
摘要介绍。本文致力于以劳动资源作为生产要素,用科学的方法研究“劳动资源”概念的界定、劳动资源的分类、劳动立法变化的界定以及劳动立法管理的相关风险。劳动力资源是生产的关键要素,保证了企业生产系统的平衡。企业生产系统由直接进行生产活动的部门组成。目的。研究的目的是确定劳动力资源作为生产要素的含量及其在国家、地区、行业和企业的社会经济发展中的作用。结果。本文探讨了界定“劳动力资源”概念的科学方法,因为问题的基础是这一类别特征的模糊性。因此,本文从劳动力资源内涵的角度对其概念进行考察,给出一个体现劳动力资源在企业经济发展中的作用和重要性的定义。根据劳动资源的双组分结构对劳动资源进行了分类。值得注意的是,根据主要特征对劳动力资源进行分类,可以使我们得出结论,无论是在国家、地区、行业还是在企业内部,劳动力资源集中度之间都存在密切的关系。所研究的劳动资源在企业生产活动中的作用和重要性,主要表现在生产和经济指标的增加,产品的数量和质量,竞争力的增长,销售市场在很大程度上取决于企业人员所涉及的员工的资格水平,以及他们的工作组织。明确职责分工和对结果的责任。考虑到戒严令下劳动立法的一些变化,包括缩短休假时间、取消加班限制、假日或与休息日重合的非工作日延长休息日、假日前夕、周末、非工作日缩短工作时间等,并确定了对劳动力资源使用效率的影响。已经确定了实施上述劳动立法改革的风险,包括与雇主滥用新的立法规范、限制雇员支持军队的能力以及放松劳资关系有关的风险。结论。因此,尽管许多乌克兰企业在战争条件下财务状况困难,但考虑到员工的需求,目标和利益不仅是确保社会发展的必要条件,也是企业创造和保存有竞争力的劳动力资源的迫切需要,这是竞争力的最重要因素之一。
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引用次数: 0
Theoretical Provisions of Financial Security as a Component of the Economic Security of the Enterprise 财务安全作为企业经济安全组成部分的理论规定
Pub Date : 2022-12-20 DOI: 10.31521/modecon.v36(2022)-20
D. V. Tovpyk
Abstract. Introduction. The article examines the category «financial security of the enterprise» as a component of economic security. The work of domestic and foreign researchers on the issues of economic and financial security of enterprises is outlined. The importance of financial security in the conduct of business activities by enterprises is analyzed. Purpose. The uncoordinated actions of enterprise managers are also reinforced by such external factors of negative influence as hybrid crises, wars, the emergence of new viruses, not to mention the systematic threats of disturbances in the consumer and purchasing behavior of buyers, the entry of new competitors into the market, changes in tax and economic legislation, strategic goals managers of companies in the conditions of globalization, rapid technological progress, which can be difficult to catch up. A wide range of these factors can even lead to mass bankruptcy and liquidation of bankrupt economic entities. The answer to the challenges of today is to create such a financial security management mechanism, which will not only be effective here and now, but will also be adaptive to potential risks in the future. At the same time, at first glance, theoretical provisions remain unchanged and specialist scientists cannot derive new theories or interpretations of familiar terms related to financial security. However, in our opinion, the purpose, tasks and principles of building the financial security of the enterprise may also change, or more precisely, these components can no longer be universal and need to be expanded and modified depending on new circumstances. Results. The author's understanding of the concepts of "economic security" and "financial security" is presented. The authors characterized and systematized the key goals, tasks and principles of the organization of financial security of the enterprise. Conclusions. Based on the fact that new hybrid crises are emerging more and more often, as well as new management tools and methods, in particular in the financial and economic activities of enterprises, it was concluded that the list of tasks and the principle of financial security of the enterprise can be expanded. In particular, it is worth paying attention to the principles of legality, awareness and prevention when building an effective mechanism for managing the financial security of enterprises.
摘要介绍。本文考察了作为经济安全组成部分的“企业财务安全”范畴。概述了国内外学者在企业经济金融安全问题上的研究工作。分析了财务安全在企业经营活动中的重要性。目的。企业管理者的不协调行动还受到诸如混合危机、战争、新病毒的出现等负面影响的外部因素的加强,更不用说消费者和购买者的购买行为受到干扰的系统性威胁、新竞争者进入市场、税收和经济立法的变化、全球化条件下公司的战略目标管理者、迅速的技术进步、这是很难赶上的。这些因素的范围很广,甚至可能导致破产经济实体的大规模破产和清算。应对当今挑战的答案是建立这样一种金融安全管理机制,这种机制不仅在此时此地有效,而且能够适应未来潜在的风险。与此同时,乍一看,理论条款保持不变,专家科学家无法对与金融安全有关的熟悉术语得出新的理论或解释。然而,我们认为,建立企业财务安全的宗旨、任务和原则也可能改变,或者更确切地说,这些组成部分不再具有普遍性,需要根据新的情况加以扩大和修改。结果。阐述了作者对“经济安全”和“金融安全”概念的理解。对企业财务安全组织的主要目标、任务和原则进行了定性和系统化。结论。基于新的混合性危机越来越频繁地出现,以及新的管理工具和方法,特别是在企业的财务和经济活动中,得出的结论是,企业财务安全的任务清单和原则可以扩大。在构建企业财务安全管理的有效机制时,尤其要注意合法性原则、自觉原则和预防原则。
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引用次数: 0
Main Barriers to the Development of the Digital Economy in Ukraine 乌克兰数字经济发展的主要障碍
Pub Date : 2022-12-20 DOI: 10.31521/modecon.v36(2022)-09
D. Kotelevets
Abstract. Introduction. The formation and development of the digital economy is one of the most important issues on the agenda at the national level in a number of countries around the world. Information and communication technologies, penetrating into various spheres of business entities, are actively transforming the national economy, bringing its functioning to a qualitatively new level. Modern technologies contribute to increasing the competitiveness of enterprises due to the introduction of innovations, speeding up the processes of service provision, increasing the level of convenience for consumers and improving communication channels with them. Purpose. The purpose of the article is to specify and analyze the main barriers to the development of the digital economy in Ukraine. Results. During the last five years, the processes of digitalization of the economy have been rapidly intensified. The challenges caused by the COVID-19 pandemic have proven that digitalization is an objective necessity capable of leveling the negative effects of the pandemic on business activities. Information and communication technologies have provided business with real opportunities to function in conditions of strict restrictions and forced social distancing. Along with this, the urgent need for the development of digital infrastructure became obvious. Ukrainian enterprises were able to adapt quite successfully to cooperation in new conditions by organizing remote work of staff, increasing presence on the Internet (official websites, social networks, various marketplaces, etc.), expanding the scale of online sales, and by improving communication with consumers (feedback systems, communication in messengers, etc.). This was mainly provided by the capabilities of digital technologies and elements of the digital infrastructure. A full-scale Russian offensive at the end of February 2022 had a detrimental effect on the development of the digital economy in Ukraine. The destruction and damage of enterprises, infrastructure, and the relocation of the population to safer territories negatively affected the dynamics of the basic technical, economic, personnel, and innovationtechnological parameters of the development of the digital economy. Conclusions. In the short- and medium-term perspective, the negative effects of the war and its consequences will affect Ukraine's position in international rankings for digitalization of the economy and various spheres of society. The war in Ukraine slowed down the positive dynamics of the parameters of the development of the digital economy, however, obtaining the status of a candidate for EU membership opens up new opportunities in the deployment of digitization processes based on European standards and norms
摘要介绍。数字经济的形成和发展是世界上许多国家在国家层面上最重要的议题之一。信息通信技术渗透到企业的各个领域,正在积极改变国民经济,使国民经济的运行达到一个质的新水平。现代技术通过引入创新,加快提供服务的过程,提高消费者的便利程度,改善与消费者的沟通渠道,从而有助于提高企业的竞争力。目的。本文的目的是明确和分析乌克兰数字经济发展的主要障碍。结果。在过去的五年中,经济的数字化进程得到了迅速的加强。2019冠状病毒病大流行带来的挑战证明,数字化是一种客观需要,能够消除疫情对商业活动的负面影响。信息和通信技术为企业提供了在严格限制和被迫保持社交距离的条件下发挥作用的真正机会。与此同时,发展数字基础设施的紧迫性也变得明显起来。通过组织员工远程工作,增加在互联网(官方网站,社交网络,各种市场等)上的存在,扩大在线销售规模,以及改善与消费者的沟通(反馈系统,信使沟通等),乌克兰企业能够相当成功地适应新条件下的合作。这主要是由数字技术的能力和数字基础设施的要素提供的。俄罗斯在2022年2月底发动的全面攻势对乌克兰数字经济的发展产生了不利影响。企业、基础设施的破坏和破坏,以及人口向更安全地区的迁移,对数字经济发展的基本技术、经济、人才和创新技术参数的动态产生了负面影响。结论。从短期和中期来看,战争及其后果的负面影响将影响乌克兰在经济和社会各个领域数字化方面的国际排名。乌克兰战争减缓了数字经济发展参数的积极动态,然而,获得欧盟候选国身份为基于欧洲标准和规范的数字化进程的部署开辟了新的机会
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引用次数: 0
Fiscal Tools for the Development of the Digital Economy 数字经济发展的财政工具
Pub Date : 2022-12-20 DOI: 10.31521/modecon.v36(2022)-23
I. Yakushko
Abstract. Introduction. Digitization processes are objective and today play an important role in the development of modern society and its individual spheres. Penetrating into social relations, digital technologies change them, contributing to their gradual development. The national economy as an integral component of the economic system today is significantly influenced by modern information and communication technologies. Such technologies have already penetrated all spheres of economic life, changing the economic behavior of economic entities. Accordingly, ensuring the development of the country's economy without using the potential of these technologies is no longer possible today, since digital technologies create all the conditions for increasing the level of the country's competitiveness in the global economic space. This determines the importance of finding mechanisms to activate the digitalization process within the national economy. Purpose. The main goal of this article is to study the possibilities of using fiscal instruments by state authorities and local self-governments for the formation of a digital economy. Results. It is possible to ensure the stimulation of the development of the digital economy in the country only on the basis of the use of the mechanism of state regulation of the economy, in which one of the most important roles is played by fiscal instruments. It is thanks to the use of these tools that state and local self-government bodies are able to influence the behavior of economic entities and thus create conditions for them in which they are able and interested in using digital technologies in their own activities. Fiscal instruments are a set of tax and budget instruments that are closely interconnected and are used in the process of accumulating state financial resources to perform the functions assigned to it by society. Thus, ensuring the development of the digital economy is also possible using these tools. Conclusions. The article examines the essence of budgetary and tax instruments in sufficient detail, analyzes the peculiarities of their use in the field of implementation of information and communication technologies for the development of the national economy.
摘要介绍。数字化进程是客观的,今天在现代社会及其各个领域的发展中发挥着重要作用。数字技术渗透到社会关系中,改变了社会关系,促进了社会关系的逐步发展。国民经济作为当今经济体系的一个组成部分,受到现代信息和通信技术的重大影响。这些技术已经渗透到经济生活的各个领域,改变着经济实体的经济行为。因此,在不利用这些技术的潜力的情况下确保国家经济的发展在今天是不可能的,因为数字技术为提高国家在全球经济空间中的竞争力水平创造了一切条件。这决定了在国民经济中寻找激活数字化进程的机制的重要性。目的。本文的主要目的是研究国家当局和地方自治政府利用财政工具形成数字经济的可能性。结果。只有在使用国家经济调控机制的基础上,才能确保刺激该国数字经济的发展,其中最重要的作用之一是由财政工具发挥作用。正是由于使用了这些工具,国家和地方自治机构才能够影响经济实体的行为,从而为它们创造条件,使它们能够并有兴趣在自己的活动中使用数字技术。财政工具是国家在积累财政资源履行社会赋予的职能的过程中,使用的一套紧密联系在一起的税收和预算工具。因此,使用这些工具也可以确保数字经济的发展。结论。本文充分详细地审查了预算和税收工具的本质,分析了它们在为发展国民经济而实施信息和通信技术领域使用的特点。
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引用次数: 0
Cooperation of Territorial Communities in the Sphere of Economic Development of Depressed Areas: the Focus of Small Business Stimulation 萧条地区经济发展领域的地方社区合作:刺激小企业的重点
Pub Date : 2022-12-20 DOI: 10.31521/modecon.v36(2022)-07
O. V. Dorofeyev
Abstract. Introduction. The attention to the problems of inter-municipal cooperation of communities, in particular in the sphere of stimulating the development of small entrepreneurship in rural, remote, depressed territories, has been updated. The purpose of the research is to identify problematic aspects, as well as to justify recommendations in terms of development and increasing the effectiveness of inter-municipal cooperation of territorial communities to ensure the development of small businesses in rural areas of the country. Obstacles to functioning and development, as well as the creation of new entities of small business in remote areas are pointed out. The directions and toolkit of the policy of inter-municipal cooperation of communities in the field of activation of entrepreneurial activity in remote areas have been defined. It has been proven that the comprehensive impact of inter-municipal cooperation on the formation and realization of the development potential of small businesses in depressed territories can be achieved under the condition of full implementation of appropriate measures in the areas of: 1) improvement of the system of financial and resource support of small business entities; 2) improvement of the business environment of their operation; 3) improvement of the system of normative and legal regulation of the development of the small business sector. The scientific novelty of the research results lies in the expansion of the toolkit of inter-municipal community cooperation in the field of local economic development. The practical significance of the research results is that a list of tools that can be implemented by territorial communities to eliminate obstacles and ensure more effective stimulation of local economic growth is defined. It is shown that a particularly important aspect in the context of the development of inter-municipal cooperation of territorial communities in the economic sphere is the coordination of the policy of fiscal stimulation in terms of local taxes and fees, inter-municipal cooperation in the field of resource and organizational support of small business entities (in particular, newly established ones), the establishment of cooperation between agencies of local of economic development with the tasks of consulting the local population and business, helping the population in creating their own business, supporting it, creating territorial business incubators
摘要介绍。城市间社区合作的问题,特别是在刺激农村、边远和萧条地区小型企业发展方面的问题,已得到最新的注意。这项研究的目的是查明有问题的方面,并证明在发展和提高领土社区城市间合作的效力方面的建议是合理的,以确保该国农村地区小企业的发展。指出了在边远地区运作和发展以及建立新的小企业实体方面的障碍。已经确定了在偏远地区开展企业活动领域的社区城市间合作政策的方向和工具。实践证明,在以下方面充分实施适当措施的情况下,可以实现城市间合作对贫困地区小企业发展潜力形成和实现的综合影响:1)完善小企业实体的金融和资源支持体系;(二)改善经营环境;3)完善小企业发展的规范性法律规制体系。研究成果的科学新颖性在于拓展了地方经济发展领域的城市间社区合作工具箱。研究结果的现实意义在于,定义了一份领土社区可以实施的工具清单,以消除障碍,确保更有效地刺激当地经济增长。报告显示,在发展地区社区在经济领域的城市间合作方面,一个特别重要的方面是协调地方税费方面的财政刺激政策、资源领域的城市间合作和对小企业实体(特别是新成立的企业)的组织支助;建立地方经济发展机构之间的合作,其任务是咨询当地居民和企业,帮助居民创建自己的企业,支持它,创建地区企业孵化器
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引用次数: 0
Strategic Guidelines for the Formation and Distribution of the Tourist Product Based on the Assessment of Consumer Attitudes 基于消费者态度评估的旅游产品形成与分布的战略指导
Pub Date : 2022-12-20 DOI: 10.31521/modecon.v36(2022)-13
M. Valentyna
Abstract. Introduction. The basis of the formation and further distribution of the tourist product should be based on the wishes of consumers, their desire to satisfy their own tourist needs in accordance with expectations from the consumption of hospitality services. Purpose. The main task of this study is the study of marketing approaches to the formation and distribution of a tourist product in order to determine and scientifically substantiate the most effective tourist offers from the perspective of strategic development. Results. Creating and bringing to the market a competitive tourist product with significant competitive advantages and a strategic perspective requires careful planning of all stages of its formation, ensuring their logical relationship. In order to obtain the most reliable information about the attitude of consumers to the tourist product, their opinions regarding each of the attributes of the tourist product and to identify the degree of consumer dissatisfaction with a certain modification, it is proposed to model the motives and preferences of consumers. A tourist enterprise must determine the sales channels of its created products, taking into account the image, target segments, its own location, etc. Introduce marketing innovations, such as mobile applications, online booking modules, into the distribution system; change the organization of sales and marketing procedures, applying benchmarking, reengineering, outsourcing and use innovative information marketing and sales programs. One of the innovative processes of distribution should be the use of electronic commerce, which will allow intensively increasing the sale of tourist products on the Internet with the direct participation of hotels, airlines, travel operators and customers. Conclusions. The formation of a tourist product is a long and multi-stage process, which is based on a thorough study of demand, consumers, their attitude to the characteristics of the proposed tourist product market and the desire to satisfy tourist needs. The distribution of the tourist product must be carried out by introducing sales innovations into the distribution system of the tourist enterprise, introducing changes in the organization of sales and marketing procedures, and using new informational marketing and sales programs.
摘要介绍。旅游产品的形成和进一步分布的基础应该是基于消费者的愿望,他们希望满足自己的旅游需求,按照期望从消费的接待服务。目的。本研究的主要任务是研究旅游产品形成和分销的营销方法,以便从战略发展的角度确定和科学地证实最有效的旅游报价。结果。创造并向市场推出具有显著竞争优势和战略眼光的有竞争力的旅游产品,需要仔细规划其形成的各个阶段,确保它们之间的逻辑关系。为了获得关于消费者对旅游产品态度的最可靠的信息,他们对旅游产品的每个属性的意见,并通过一定的修改来识别消费者的不满程度,提出了对消费者动机和偏好的建模。旅游企业必须结合形象、目标细分、自身区位等因素,确定自己创造的产品的销售渠道。在分销系统中引入营销创新,如移动应用程序、在线预订模块;改变组织的销售和营销程序,应用标杆管理,重组,外包和使用创新的信息营销和销售计划。其中一个创新的分销过程应该是使用电子商务,这将允许在酒店、航空公司、旅游经营者和顾客的直接参与下,在互联网上集中增加旅游产品的销售。结论。旅游产品的形成是一个漫长而多阶段的过程,这一过程是建立在对需求、消费者、他们对所提出的旅游产品市场特征的态度以及满足游客需求的愿望进行深入研究的基础上的。旅游产品的分销必须通过在旅游企业的分销系统中引入销售创新,在销售和营销程序的组织中引入变革,并采用新的信息化营销和销售方案来进行。
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引用次数: 0
International Experience of Financing Infrastructure Projects 基础设施项目融资的国际经验
Pub Date : 2022-12-20 DOI: 10.31521/modecon.v36(2022)-04
O. Bodnar
Abstract. Introduction. The article is devoted to issues of international experience in financing infrastructure projects. At the current pace of development, the load on infrastructure in most countries of the world will increase many times over the next decade, and its timely development will become the main guarantee of sustainable growth of the world economy and trade. The design, construction, and expansion of large infrastructure facilities will take years, and decisions regarding their financing mechanisms must be made quickly, which necessitates additional research into this issue. Purpose. On the basis of the conducted research, it was found that the main factors of economic growth will be the increase of humanity (+19% by 2030) to 8.3 billion people, urbanization (the urban population will increase by 40% by 2030; and its share will grow from 52% to 58%), outpacing the growth of population incomes, further development of international trade and tourism. The authors formed the structure of investments in the world for 2020 and found out that the share of state budgets and national funds, according to analysts' estimates, accounts for the main volume of investments in infrastructure - more than 65%. The tendency of the predominance of debt financing in the general structure of liabilities of infrastructure projects has been studied. The results of the OECD study, which was conducted among the largest institutional investors, were analyzed. Results. The research examines modern state proposals for new financing mechanisms, in particular, foreign experience in implementing the prospects of debt and equity financing of international projects, as well as the experience of individual countries - China, India, and Brazil. It has been proven that in the past the investment risks in this area were too high and the profitability was insignificant, which limited the range of investors. Conclusions. Investor interest in infrastructure projects is growing every year, and financing infrastructure projects requires new sources, in particular, an increase in private investment in the industry. It was noted that it is important for Ukraine to take into account and use successful world experience to finance its own infrastructure projects.
摘要介绍。这篇文章专门讨论基础设施项目融资的国际经验问题。按照目前的发展速度,未来十年,世界上大多数国家的基础设施负荷将增加许多倍,及时发展基础设施将成为世界经济和贸易可持续增长的主要保证。大型基础设施的设计、建造和扩建需要数年时间,有关其融资机制的决定必须迅速做出,这就需要对这个问题进行进一步的研究。目的。在已进行的研究的基础上,发现经济增长的主要因素将是人口增加(到2030年将增加19%)至83亿人,城市化(到2030年城市人口将增加40%;其份额将从52%增长到58%,超过人口收入的增长,国际贸易和旅游业的进一步发展。作者形成了2020年全球投资结构,并发现根据分析师的估计,国家预算和国家基金的份额占基础设施投资的主要份额-超过65%。研究了基础设施项目总体负债结构中债务融资占主导地位的趋势。OECD以最大的机构投资者为对象进行了调查,并对调查结果进行了分析。结果。该研究考察了现代国家关于新融资机制的建议,特别是外国在实施国际项目债务和股权融资前景方面的经验,以及中国、印度和巴西等个别国家的经验。事实证明,过去该领域的投资风险过高,盈利能力不显著,限制了投资者的投资范围。结论。投资者对基础设施项目的兴趣每年都在增长,为基础设施项目融资需要新的来源,特别是增加该行业的私人投资。会议指出,乌克兰必须考虑并利用成功的世界经验为本国基础设施项目提供资金。
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引用次数: 0
Ukraine’s Green Economy Development in the International Context 国际背景下的乌克兰绿色经济发展
Pub Date : 2022-12-20 DOI: 10.31521/modecon.v36(2022)-02
A. Bilokon
Abstract. Introduction. Global warming affects both the quality of life of the planet’s population and the reorientation of the world’s economies. This is accompanied by globalization processes taking place in the context of changes in our civilization. Meanwhile, green economy development is one of the priority directions on the way to the energy transition of Ukraine, and the introduction of the green bond market is a promising mechanism for the functioning of the green economy. Purpose. The purpose is to analyze the peculiarities of green economy development in Ukraine in the international context. Results. 1. Based on the international “green” legislation, international programs and reports, the development of Ukraine’s green economy in the international context was studied. It has been established that the practical mechanism for implementing the strategy of sustainable development is the green economy, the main idea of which is to reduce various factors of negative impact on the environment through the formation of new “green” industries and “greening” of existing ones, the transformation of the accounting and tax system taking into account the value of natural capital, fair distribution of natural resources, etc. The implementation of these principles should be accompanied by a high dynamic of investment processes, a game of getting ahead of the market of green investments with a simultaneous focus on the preservation of the natural environment for future generations. 2. The financial mechanism of the development of the green economy in Ukraine is analyzed. The green economy functions on a budgetary basis and is directly dependent on the country’s budgetary policy. The development of the green economy in the country requires modern financial instruments aimed at active support by the state through the use of a number of stimulating mechanisms: regulatory, organizational, economic, financial, informational, communication, budgetary and tax. After all, the development of the green economy, in particular the use of renewable energy sources, is associated with significant positive macroeconomic changes. 3. The prospects of the green bond market in Ukraine are revealed. The guiding principles for the green bond market in Ukraine, which should be provided in regulatory acts, are: project evaluation and selection process; use of funds; management of funds; reporting. The main buyers of green bonds are targeted institutional and socially responsible investors. For investors, green bonds can have an advantage over other types of securities both on the domestic and international stock market. We believe that for development of the green economy in Ukraine, the introduction of the green bond market is the most realistic and promising. Conclusions. The development of the green economy in Ukraine should take place taking into account the international legal framework, as well as in the context of European environmental programs such as the Green Deal.
摘要介绍。全球变暖既影响着地球上人口的生活质量,也影响着世界经济的重新定位。这伴随着在我们文明变化的背景下发生的全球化进程。同时,绿色经济发展是乌克兰能源转型道路上的优先方向之一,绿色债券市场的引入是绿色经济运行的良好机制。目的。目的是分析在国际背景下乌克兰绿色经济发展的特殊性。结果。1。以国际“绿色”立法、国际项目和报告为基础,研究国际背景下乌克兰绿色经济的发展。已经确定,实施可持续发展战略的现实机制是绿色经济,其主要思想是通过形成新的“绿色”产业和现有产业的“绿色化”,改变会计和税收制度,考虑到自然资本的价值,公平分配自然资源等,减少对环境的各种负面影响因素。在执行这些原则的同时,应大力推动投资进程,在绿色投资市场中走在前列,同时注重为子孙后代保护自然环境。2. 分析了乌克兰绿色经济发展的金融机制。绿色经济的运行以预算为基础,直接依赖于国家的预算政策。该国绿色经济的发展需要现代金融工具,旨在通过使用一系列激励机制,包括监管、组织、经济、金融、信息、通信、预算和税收,得到国家的积极支持。毕竟,绿色经济的发展,特别是可再生能源的使用,与重大的积极宏观经济变化有关。3.揭示了乌克兰绿色债券市场的前景。乌克兰绿色债券市场的指导原则是:项目评估和选择过程;资金使用情况;资金管理;报告。绿色债券的主要买家是有针对性的机构和社会责任投资者。对于投资者来说,无论是在国内还是国际股票市场上,绿色债券都比其他类型的证券有优势。我们认为,对于乌克兰绿色经济的发展,引入绿色债券市场是最现实和最有希望的。结论。乌克兰绿色经济的发展应该考虑到国际法律框架,以及欧洲环境计划的背景下,如绿色协议。当然,绿色债券是乌克兰绿色经济运作的一种有前景的金融机制。该金融工具在乌克兰绿色金融体系中的实施应遵循以下原则:引入绿色债券在整个乌克兰流通作为一个单独的子类型的证券。2. 介绍了生态工程的概念及其分类依据。3.建立绿色债券的发行者圈子及其发行的法律制度(政府、市政当局、国际金融组织、专门机构、私法法律实体)。4. 保护绿色债券投资者的权益。同时,发行人无权对生态方向项目的提前终止、撤销或其他丧失权利及其负担采取任何行动。5. 定向使用绿色债券募集资金的原则。发行人有义务确保有针对性地使用所得款项为环境项目的成本融资和/或再融资。6. 环境项目实施和融资的信息公开原则。发行人还在发行招股说明书中提交有关项目特征、影响评估和年度报告的信息,说明募集资金的使用情况。
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引用次数: 0
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Modern Economics
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