Pub Date : 2022-12-30DOI: 10.30656/lontar.v10i2.5576
Yudhistira Ardi Poetra, Fina Zahra
One type of tourism that is interesting to note is cultural tourism with the concept of local wisdom. In Jatimulya, Bekasi Regency, West Java, there is a tourist attraction called Rumah Betawi Rawasapi which emphasizes the nuances of their local culture, namely the Betawi Tribe. Therefore, Rumah Betawi Rawasapi has a communication strategy to realize cultural tourism as well as being a place for preserving local wisdom. The purpose of this research is to explain and analyze the communication strategies contained in the Rumah Betawi Rawasapi in the preservation of local wisdom. This research uses a qualitative approach as a method or way to obtain research objectives. Meanwhile, the research subject is the administrator of the Rumah Betawi Rawasapi tourist attraction. The location of this research is at the Rumah Betawi Rawasapi tourist attraction which is located at Jalan Al Huda Rawasapi RT003, RW009, Jatimulya Village, South Tambun District, Bekasi Regency, West Java. The results show that there are five communication strategies at Rumah Betawi Rawasapi in preserving local wisdom as an object of cultural tourism, namely redundancy, canalizing, informative, persuasive, and educative.
值得注意的一种有趣的旅游是文化旅游，其概念是当地的智慧。在西爪哇勿加西摄政的Jatimulya，有一个名为Rumah Betawi Rawasapi的旅游景点，它强调了当地文化的细微差别，即勿加西部落。因此，Rumah Betawi Rawasapi有一个传播策略，既可以实现文化旅游，也可以成为保存当地智慧的地方。本研究的目的是解释和分析Rumah Betawi Rawasapi在保存当地智慧方面所包含的传播策略。本研究采用定性方法作为获得研究目标的方法或途径。同时，研究对象为Rumah Betawi Rawasapi旅游景点的管理者。本研究地点在Rumah Betawi Rawasapi旅游景点，该景点位于Jalan Al Huda Rawasapi RT003, RW009, Jatimulya Village, South Tambun District, Bekasi Regency，西爪哇。结果显示，Rumah Betawi Rawasapi在保存当地智慧作为文化旅游对象方面有五种传播策略，即冗余、疏导、信息、说服和教育。
{"title":"Tourism Communication Strategy for Rumah Betawi Rawasapi in Conserving Local Wisdom","authors":"Yudhistira Ardi Poetra, Fina Zahra","doi":"10.30656/lontar.v10i2.5576","DOIUrl":"https://doi.org/10.30656/lontar.v10i2.5576","url":null,"abstract":"One type of tourism that is interesting to note is cultural tourism with the concept of local wisdom. In Jatimulya, Bekasi Regency, West Java, there is a tourist attraction called Rumah Betawi Rawasapi which emphasizes the nuances of their local culture, namely the Betawi Tribe. Therefore, Rumah Betawi Rawasapi has a communication strategy to realize cultural tourism as well as being a place for preserving local wisdom. The purpose of this research is to explain and analyze the communication strategies contained in the Rumah Betawi Rawasapi in the preservation of local wisdom. This research uses a qualitative approach as a method or way to obtain research objectives. Meanwhile, the research subject is the administrator of the Rumah Betawi Rawasapi tourist attraction. The location of this research is at the Rumah Betawi Rawasapi tourist attraction which is located at Jalan Al Huda Rawasapi RT003, RW009, Jatimulya Village, South Tambun District, Bekasi Regency, West Java. The results show that there are five communication strategies at Rumah Betawi Rawasapi in preserving local wisdom as an object of cultural tourism, namely redundancy, canalizing, informative, persuasive, and educative.","PeriodicalId":227362,"journal":{"name":"LONTAR: Jurnal Ilmu Komunikasi","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116867171","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-30DOI: 10.30656/lontar.v10i2.4759
Ade Naura Intania, Dwi Ajeng Widarini, Bayquni
Mass media is one of the important things in human life to get information and entertainment. Mass media, one of which is television, has been around for a long time and has used women as an attraction. Women are used for their bodies and sensuality in television programs to make them more attractive and serve as entertainment content. This study aims to determine the semiotic analysis of the exploitation of women's sensuality and to find out the semiotic representation of the exploitation of women's sensuality in the Tonight Show NET.TV program, especially the episode on February 21, 2020. The method used is Roland Barthes' Semiotics and the theory of Gender, Expression, and Feminism as theory supporting this research. In general, the results of the analysis of this study found that the denotative, connotative, and mythical meanings contained in the NET.TV Tonight Show Program were seen from several signs such as the appearance of female guest stars, facial expressions, and dialogue between the host and guest stars that showed sexual context so that the show is entertaining and funny. This ultimately represents the exploitation or use of women's sensuality even in the form of jokes or chatter. For that, a great awareness is needed not to use women in the mass media industry, as well as educating the public about gender equality.
{"title":"Female Sensuality on Screen","authors":"Ade Naura Intania, Dwi Ajeng Widarini, Bayquni","doi":"10.30656/lontar.v10i2.4759","DOIUrl":"https://doi.org/10.30656/lontar.v10i2.4759","url":null,"abstract":"Mass media is one of the important things in human life to get information and entertainment. Mass media, one of which is television, has been around for a long time and has used women as an attraction. Women are used for their bodies and sensuality in television programs to make them more attractive and serve as entertainment content. This study aims to determine the semiotic analysis of the exploitation of women's sensuality and to find out the semiotic representation of the exploitation of women's sensuality in the Tonight Show NET.TV program, especially the episode on February 21, 2020. The method used is Roland Barthes' Semiotics and the theory of Gender, Expression, and Feminism as theory supporting this research. In general, the results of the analysis of this study found that the denotative, connotative, and mythical meanings contained in the NET.TV Tonight Show Program were seen from several signs such as the appearance of female guest stars, facial expressions, and dialogue between the host and guest stars that showed sexual context so that the show is entertaining and funny. This ultimately represents the exploitation or use of women's sensuality even in the form of jokes or chatter. For that, a great awareness is needed not to use women in the mass media industry, as well as educating the public about gender equality.","PeriodicalId":227362,"journal":{"name":"LONTAR: Jurnal Ilmu Komunikasi","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132311106","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The film titled “Yuni” talks about a young girl named Yuni who experiences pressure from her society to get married. Despite gaining international recognition through awards at prestigious events, this film has attracted various discourses on social media. This research aims to examine the audience’s meaning of the film “Yuni”, especially for women who have married in their teens. This is phenomenological research that focuses on the experience of the audience as individuals. The research method uses Stuart Hall’s reception analysis with the concept of encoding and decoding and uses the stereotype concept of Richard Dyer as an analytical tool. This research uses in-depth interviews, observations, and literature studies. The results show that the audience’s meaning is in a position of dominance and negotiation. A dominant position occurs through scenes that show that married teenage girls are victims of a still-strong cycle of patriarchal systems and we will limit the options to develop themselves for experience after marriage. The negotiating position occurs in scenes that show stereotypes related to women must be smart in matters of kitchens, wells, and beds.
{"title":"The Issue of Teenage Girl Marriage in Indonesian Films: Analysis of the \"Yuni\" Film Reception","authors":"Estavita Chantik Pembayun, Mashita Phitaloka Fandia Purwaningtyas","doi":"10.30656/lontar.v10i2.5081","DOIUrl":"https://doi.org/10.30656/lontar.v10i2.5081","url":null,"abstract":"The film titled “Yuni” talks about a young girl named Yuni who experiences pressure from her society to get married. Despite gaining international recognition through awards at prestigious events, this film has attracted various discourses on social media. This research aims to examine the audience’s meaning of the film “Yuni”, especially for women who have married in their teens. This is phenomenological research that focuses on the experience of the audience as individuals. The research method uses Stuart Hall’s reception analysis with the concept of encoding and decoding and uses the stereotype concept of Richard Dyer as an analytical tool. This research uses in-depth interviews, observations, and literature studies. The results show that the audience’s meaning is in a position of dominance and negotiation. A dominant position occurs through scenes that show that married teenage girls are victims of a still-strong cycle of patriarchal systems and we will limit the options to develop themselves for experience after marriage. The negotiating position occurs in scenes that show stereotypes related to women must be smart in matters of kitchens, wells, and beds.","PeriodicalId":227362,"journal":{"name":"LONTAR: Jurnal Ilmu Komunikasi","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114028335","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-30DOI: 10.30656/lontar.v10i2.4948
Hansen Batara, D. Susilo
PT Indofood CBP announced the launch of Chitato Lite, which is a form of the rebranding of Lays products by changing the logo and packaging. This study aims to determine whether there is an effect of Rebranding, Brand Image, and Customer Loyalty and to find out whether Brand Image mediates the effect of Rebranding Lays on Customer Loyalty. This study uses quantitative methods with the type of explanatory research and uses survey methods. The data was obtained by distributing questionnaires to 219 followers of the Instagram accounts @laysindonesia and @mychitato who were aware of the Lays rebranding. The type of sampling used is non-probably sampling with a purposive sampling technique. Hypotheses were tested using normality, correlation, and linearity tests. The results of this study indicate that there is a significant influence between rebranding on customer loyalty directly and indirectly, while the direct effect is 29.3% and the indirect effect of rebranding on customer loyalty through brand image is 43.3%. This shows that Lays' rebranding is considered relevant to product changes.
{"title":"The Effect of Rebranding Lays to Customer Loyalty with Brand Image as A Mediation Variable","authors":"Hansen Batara, D. Susilo","doi":"10.30656/lontar.v10i2.4948","DOIUrl":"https://doi.org/10.30656/lontar.v10i2.4948","url":null,"abstract":"PT Indofood CBP announced the launch of Chitato Lite, which is a form of the rebranding of Lays products by changing the logo and packaging. This study aims to determine whether there is an effect of Rebranding, Brand Image, and Customer Loyalty and to find out whether Brand Image mediates the effect of Rebranding Lays on Customer Loyalty. This study uses quantitative methods with the type of explanatory research and uses survey methods. The data was obtained by distributing questionnaires to 219 followers of the Instagram accounts @laysindonesia and @mychitato who were aware of the Lays rebranding. The type of sampling used is non-probably sampling with a purposive sampling technique. Hypotheses were tested using normality, correlation, and linearity tests. The results of this study indicate that there is a significant influence between rebranding on customer loyalty directly and indirectly, while the direct effect is 29.3% and the indirect effect of rebranding on customer loyalty through brand image is 43.3%. This shows that Lays' rebranding is considered relevant to product changes.","PeriodicalId":227362,"journal":{"name":"LONTAR: Jurnal Ilmu Komunikasi","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129534583","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-30DOI: 10.30656/lontar.v10i2.5627
I. Kurniawan, Abdul Malik, Media Sucahya
In the period from March to April 2022, Kumparan and Tribunnews presented news regarding thefeud between Haris and Fatia and Luhut Binsar Pandjaitan, regarding the issue of the miningbusiness in Intan Jaya Jaya, Papua. In their dispute, Haris and Fathia alleged that Luhut wasinvolved in the business, while Luhut said that the accusation was baseless and considered it a formof defamation. This study aims to find out how Kumparan and Tribunnews carry out framing,construction, and how the two media take sides, both for Haris and Fatia and for Luhut BinsarPandjaitan. This study uses the Framing analysis method proposed by Zhongdan Pan and Gerald M.Kosicki. The results of the study show that Kumparan constructed the news by giving theimpression that Polda Metro Jaya was on Luhut Binsar Pandjaitan's side. Kumparan also constructs news reports with a tendency to side with Haris and Fatia's camp, which can be seen from the selection of sources, most of whom are in their camp. Meanwhile, Tribunnews tends to be balanced in reporting, as evidenced by the selection and use of statements from sources that are balanced without taking sides with one side.
{"title":"Construction of Haris And Fatia vs Luhut Binsar Pandjaitan News Coverage By Kumparan and Tribunnews","authors":"I. Kurniawan, Abdul Malik, Media Sucahya","doi":"10.30656/lontar.v10i2.5627","DOIUrl":"https://doi.org/10.30656/lontar.v10i2.5627","url":null,"abstract":"In the period from March to April 2022, Kumparan and Tribunnews presented news regarding thefeud between Haris and Fatia and Luhut Binsar Pandjaitan, regarding the issue of the miningbusiness in Intan Jaya Jaya, Papua. In their dispute, Haris and Fathia alleged that Luhut wasinvolved in the business, while Luhut said that the accusation was baseless and considered it a formof defamation. This study aims to find out how Kumparan and Tribunnews carry out framing,construction, and how the two media take sides, both for Haris and Fatia and for Luhut BinsarPandjaitan. This study uses the Framing analysis method proposed by Zhongdan Pan and Gerald M.Kosicki. The results of the study show that Kumparan constructed the news by giving theimpression that Polda Metro Jaya was on Luhut Binsar Pandjaitan's side. Kumparan also constructs news reports with a tendency to side with Haris and Fatia's camp, which can be seen from the selection of sources, most of whom are in their camp. Meanwhile, Tribunnews tends to be balanced in reporting, as evidenced by the selection and use of statements from sources that are balanced without taking sides with one side.","PeriodicalId":227362,"journal":{"name":"LONTAR: Jurnal Ilmu Komunikasi","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124319990","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-30DOI: 10.30656/lontar.v10i2.4329
Brigitta Revia Sandy Fista, Yuli Nugraheni
This study attempts to dissect the tendency to depict public relations institutions in the films produced by Warner Bros and Columbia Pictures. These two production houses are listed as the companies that most often release new films in America. Characters who have profiles as public relations institutions appear in films produced by different production houses. The research will be conducted by taking film samples in the 2010-2019 period. The selection of this year's range is based on previous studies that also used content analysis to look for trends in the depiction of the public relations profession in films in the period 1990-2000 and 2000-2009. This study uses a quantitative approach with descriptive type and uses the method of content analysis. The results show that there are differences in content on the characteristics of the PR profession, the type of campaign in The Social Network and Our Brand is Crisis films. Then on the indicators of the aspect of persuasion, there are similarities from the aspect of persuasion used in the practice of the PR profession.
{"title":"Public Relations Officer on Screen: An Analysis of Professional Practices of Public Relations Officers in the Industry","authors":"Brigitta Revia Sandy Fista, Yuli Nugraheni","doi":"10.30656/lontar.v10i2.4329","DOIUrl":"https://doi.org/10.30656/lontar.v10i2.4329","url":null,"abstract":"This study attempts to dissect the tendency to depict public relations institutions in the films produced by Warner Bros and Columbia Pictures. These two production houses are listed as the companies that most often release new films in America. Characters who have profiles as public relations institutions appear in films produced by different production houses. The research will be conducted by taking film samples in the 2010-2019 period. The selection of this year's range is based on previous studies that also used content analysis to look for trends in the depiction of the public relations profession in films in the period 1990-2000 and 2000-2009. This study uses a quantitative approach with descriptive type and uses the method of content analysis. The results show that there are differences in content on the characteristics of the PR profession, the type of campaign in The Social Network and Our Brand is Crisis films. Then on the indicators of the aspect of persuasion, there are similarities from the aspect of persuasion used in the practice of the PR profession.","PeriodicalId":227362,"journal":{"name":"LONTAR: Jurnal Ilmu Komunikasi","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115920491","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-30DOI: 10.30656/lontar.v10i2.5603
Yanuar Galih Wiryawan
The TikTok application focuses on the age of 25-30 years with the demographics of Javanese people with middle to upper socioeconomic status groups. However, the use of the application is not only by youth and the general public; celebrities and public officials also use the application for their purposes. This research will focus on public officials' use of the TikTok application in forming self-identities. This study uses a constructive paradigm with a descriptive qualitative research method. The research design used in this study is phenomenological. The phenomenon raised in this study is to see the use of the TikTok application in building self-identity from the point of view of symbolic interaction theory. The results of the discussion found that there is a broad community role in displaying self-identity on TikTok. The community consists of a team, colleagues, family, and TikTok users. The interactions that occur form an identity that continues to develop from the research subject.
{"title":"Self-Identity Formation of Public Officials on Entertainment Apps","authors":"Yanuar Galih Wiryawan","doi":"10.30656/lontar.v10i2.5603","DOIUrl":"https://doi.org/10.30656/lontar.v10i2.5603","url":null,"abstract":"The TikTok application focuses on the age of 25-30 years with the demographics of Javanese people with middle to upper socioeconomic status groups. However, the use of the application is not only by youth and the general public; celebrities and public officials also use the application for their purposes. This research will focus on public officials' use of the TikTok application in forming self-identities. This study uses a constructive paradigm with a descriptive qualitative research method. The research design used in this study is phenomenological. The phenomenon raised in this study is to see the use of the TikTok application in building self-identity from the point of view of symbolic interaction theory. The results of the discussion found that there is a broad community role in displaying self-identity on TikTok. The community consists of a team, colleagues, family, and TikTok users. The interactions that occur form an identity that continues to develop from the research subject.","PeriodicalId":227362,"journal":{"name":"LONTAR: Jurnal Ilmu Komunikasi","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131638908","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-19DOI: 10.30656/lontar.v10i1.3693
Ismi Amir Ismi, A. Unde, Tuti Bahfiarti
ABSTRACT People with oligodactyly are humans who have less than five fingers and toes. This deficiency is formed since their birth. This study involved five informants from Ulutaue Hamlet, Bone Regency of South Sulawesi Province, Indonesia. People with oligodactyly usually get the nicknames "crab man", "disgusting person", "mapakka finger". In addition to verbal forms, people with oligodactyly also receive non-verbal treatment. Hence, it makes them feel ashamed, heads down and offended. Behind those non-verbal ridicules, people with oligodactyly have non-verbal communication between each other to be used as defense or protection against strangers. Based on these conditions, this research entitled "Analysis of the Meaning of Symbolic Messages for Oligodactyly Persons in Ulutaue Village in Bone Regency". This type of research uses qualitative research methods, ethnographic studies of communication with the aim of describing, analyzing, and explaining the communication behavior of a group of people with oligodactyly. The results of this research concluded that people with oligodactyly have special beliefs about "ade' tomatoa riolo" means the culture of the previous people have an effect on their survival. Departing from this understanding, the oligodactyly group believes that all of this cannot be separated from the existence of a great power that controls everything.
{"title":"Analisis Makna Pesan Simbolik Penyandang Oligodaktili Dusun Ulutaue di Kabupaten Bone","authors":"Ismi Amir Ismi, A. Unde, Tuti Bahfiarti","doi":"10.30656/lontar.v10i1.3693","DOIUrl":"https://doi.org/10.30656/lontar.v10i1.3693","url":null,"abstract":"ABSTRACT \u0000People with oligodactyly are humans who have less than five fingers and toes. This deficiency is formed since their birth. This study involved five informants from Ulutaue Hamlet, Bone Regency of South Sulawesi Province, Indonesia. People with oligodactyly usually get the nicknames \"crab man\", \"disgusting person\", \"mapakka finger\". In addition to verbal forms, people with oligodactyly also receive non-verbal treatment. Hence, it makes them feel ashamed, heads down and offended. Behind those non-verbal ridicules, people with oligodactyly have non-verbal communication between each other to be used as defense or protection against strangers. Based on these conditions, this research entitled \"Analysis of the Meaning of Symbolic Messages for Oligodactyly Persons in Ulutaue Village in Bone Regency\". This type of research uses qualitative research methods, ethnographic studies of communication with the aim of describing, analyzing, and explaining the communication behavior of a group of people with oligodactyly. \u0000The results of this research concluded that people with oligodactyly have special beliefs about \"ade' tomatoa riolo\" means the culture of the previous people have an effect on their survival. Departing from this understanding, the oligodactyly group believes that all of this cannot be separated from the existence of a great power that controls everything.","PeriodicalId":227362,"journal":{"name":"LONTAR: Jurnal Ilmu Komunikasi","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-06-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116931395","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-19DOI: 10.30656/lontar.v10i1.3028
M. Rustam
The case of Covid-19 has become a global pandemic and is worrying all countries, including Indonesia. To break the chain of virus spread, the government has made policies to work from home, study from home, and worship from home. This policy was then reported in various mass media, including the Fajar daily newspaper which was published in Makassar City. This study aims to find out the direction of the news from being published. The research method used by the researcher in this study is a quantitative method with a content analysis approach and library research. The agenda setting theory is used in this study to statistically describe the provision of policies at home by the government. The population in this study is all news published in the Fajar Daily Newspaper from March 2, 2020 to April 30, 2020. The selected sample is part of the population with a total of 1061 news reports. The results of this study found that 74.5% news contained pro news (supporting the government), while 25.5% contained contra news (not supporting the government). The results of this study using content analysis found that the public is strongly encouraged to sort out information based on their analysis or perspective based on government policies, namely working from home, studying from home, and worshiping from home during the Covid-19 pandemic in Indonesia. This analysis of the pros and cons of this announcement will contribute to the community about how the mass media lead to public opinion.
{"title":"Analisis Isi Pro Kontra Pemberitaan Media Massa di Harian Fajar terhadap Kebijakan Di Rumah Saja","authors":"M. Rustam","doi":"10.30656/lontar.v10i1.3028","DOIUrl":"https://doi.org/10.30656/lontar.v10i1.3028","url":null,"abstract":"The case of Covid-19 has become a global pandemic and is worrying all countries, including Indonesia. To break the chain of virus spread, the government has made policies to work from home, study from home, and worship from home. This policy was then reported in various mass media, including the Fajar daily newspaper which was published in Makassar City. This study aims to find out the direction of the news from being published. The research method used by the researcher in this study is a quantitative method with a content analysis approach and library research. The agenda setting theory is used in this study to statistically describe the provision of policies at home by the government. The population in this study is all news published in the Fajar Daily Newspaper from March 2, 2020 to April 30, 2020. The selected sample is part of the population with a total of 1061 news reports. The results of this study found that 74.5% news contained pro news (supporting the government), while 25.5% contained contra news (not supporting the government). The results of this study using content analysis found that the public is strongly encouraged to sort out information based on their analysis or perspective based on government policies, namely working from home, studying from home, and worshiping from home during the Covid-19 pandemic in Indonesia. This analysis of the pros and cons of this announcement will contribute to the community about how the mass media lead to public opinion.","PeriodicalId":227362,"journal":{"name":"LONTAR: Jurnal Ilmu Komunikasi","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-06-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115232838","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-19DOI: 10.30656/lontar.v10i1.4541
Eva Fachriyah, Endang Tri Santi, R. Badriyah
The Corona Virus, also known as COVID-19 (Corona Virus Diseases 2019), is a very common infection these days. Currently, all fields are related to COVID-19, including the field of language that highlights the use of terms used in everyday communication, in prevention and treatment efforts, and the tools used that are widely emerging. Some of these terms, some of which have been around for a long time but whose use is becoming popular at this time, are also new terms that emerged during the Coronavirus outbreak. The emergence of these linguistic terms shows that language is productive and dynamic so that its development is appropriate and in line with the situation and conditions that occur. The linguistic term related to COVID-19 appears as a description of what is happening and an expression of an effort to prevent the spread of the Coronavirus. However, behind the function of language as a very basic communication tool, namely the description of something or what is happening, there are also language polemics such as negligence in the use of terms and cultural puns that can be interpreted negatively by the interlocutor. This research is qualitative descriptive research using the discourse analysis method. The data obtained are interpreted by involving language theory. From the results of the analysis, at least many things related to language that have emerged related to COVID-19 include word forms, phrases, acronyms, patient status domains, actions, equipment, and regions. In addition, several polemics have also emerged, such as the categorization of linguistic symbols, the omission of symbols, and cultural play.
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