Pub Date : 2018-06-30DOI: 10.30656/LONTAR.V6I1.649
Alessander Mohansyah, Rizaldi Parani
Maraknya bisnis e-commerce yang ada di Indonesia tidak terlepas dari semakin banyaknya penggunaan layanan digital online pada masyarakat.Hal ini mendorong perusahaan-perusahaan yang bergerak dibidang e-commerce berkompetisi untuk memberikan pelayanan online yang terbaik bagi para pelanggan dan penggunanya.Mulai dari layanan transaksi pembayaran terhadap penjualan produk hingga yang terbaru adalah layanan pembayaran tagihan. Namun demikian layanan yang terakhir ini nampaknya masih jarang digunakan oleh para pelanggan karena belum adanya kepercayaan yang tumbuh dalam konteks hubungan antara pelanggan dengan perusahaan penyedia jasa layanan. Tokopedia merupakan salah satu perusahaan yang sedang berupaya untuk menanamkan kepercayaan kepada para pelanggannya untuk mau melakukan transaksi pembayaran tagihan melalui online.Oleh karenanya, studi ini mencoba memberikan gambaran tentang strategi yang dilakukan oleh Tokopedia untuk membangun hubungan dengan para pelanggannya menyangkut penggunaan transaksi layanan pembayaran tagihan. Studi ini menggunakan pendekatan kualitatif dengan metode penelitian deskriptif yang menggunakan Tokopedia sebagai unit analisa. Metode pengumpulan data yang dilakukan adalah dengan wawancara mendalam terhadap satu orang key informant dan dua orang informant yang mewakili Tokopedia.
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Pub Date : 2018-06-30DOI: 10.30656/lontar.v6i1.650
Rully Rully
Political advertising has been part in series of political campaigns with all its dynamics. Interestingly, social media is quite effective attracting voters thus emerging the supporting community. This phenomenon is felt since 2014 Elections, when viewed furthermore, the shared content in socmed has same patterns packing political ads, which plays negative issue in society. How is the effectiveness of political ads through socmed in Indonesian politics? Why is a negative political ads tends to have more influence in society? According Perloff (2014), the feature of political ads is to direct its negativity, used for colorful roles in presidential campaigns and proving that it is easier for people to consider negative advertising than positive advertising.Qualitative descriptive analysis will reveal the phenomena with relevant theories to the effects of socmed illustrating its power to form partisan.
{"title":"Efektifitas Iklan Negatif Di Media Sosial Dalam Politik Di Indonesia","authors":"Rully Rully","doi":"10.30656/lontar.v6i1.650","DOIUrl":"https://doi.org/10.30656/lontar.v6i1.650","url":null,"abstract":"Political advertising has been part in series of political campaigns with all its dynamics. Interestingly, social media is quite effective attracting voters thus emerging the supporting community. This phenomenon is felt since 2014 Elections, when viewed furthermore, the shared content in socmed has same patterns packing political ads, which plays negative issue in society. How is the effectiveness of political ads through socmed in Indonesian politics? Why is a negative political ads tends to have more influence in society? According Perloff (2014), the feature of political ads is to direct its negativity, used for colorful roles in presidential campaigns and proving that it is easier for people to consider negative advertising than positive advertising.Qualitative descriptive analysis will reveal the phenomena with relevant theories to the effects of socmed illustrating its power to form partisan.","PeriodicalId":227362,"journal":{"name":"LONTAR: Jurnal Ilmu Komunikasi","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121569457","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-06-30DOI: 10.30656/LONTAR.V6I1.645
Ditha Prasanti
Health information becomes important, not only for the sick, the elderly, or the children, but also for young women. Especially considering the new media era that developed more sophisticated along with the development of technology in his day. Likewise, it happens with the writer's research informant who has a new method in the search for health information.The research review that has been done in this article is the use of female teen communication media in the search for health information. The purpose of this research is to know the communication media used by female teenager in searching health information.  The results of the research have shown that the female teenagers who become informants of this research writer use various communication media. Among young women who are studying in health majors choose to use online journal literature only.
{"title":"Penggunaan Media Komunikasi Bagi Remaja Perempuan Dalam Pencarian Informasi Kesehatan","authors":"Ditha Prasanti","doi":"10.30656/LONTAR.V6I1.645","DOIUrl":"https://doi.org/10.30656/LONTAR.V6I1.645","url":null,"abstract":"Health information becomes important, not only for the sick, the elderly, or the children, but also for young women. Especially considering the new media era that developed more sophisticated along with the development of technology in his day. Likewise, it happens with the writer's research informant who has a new method in the search for health information.The research review that has been done in this article is the use of female teen communication media in the search for health information. The purpose of this research is to know the communication media used by female teenager in searching health information.  The results of the research have shown that the female teenagers who become informants of this research writer use various communication media. Among young women who are studying in health majors choose to use online journal literature only.","PeriodicalId":227362,"journal":{"name":"LONTAR: Jurnal Ilmu Komunikasi","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120969183","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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