Pub Date : 2018-12-26DOI: 10.30656/lontar.v6i2.954
Abdul Basit, Rizky Handayani
In the current era of globalization, companies are required to have a competitive advantage in order to be able to compete and survive amid the tight of the competition. Therefore, companies need good human resources and able to compete. The background of this research is to find out whether the dimensions of service quality (tangible, reliability, assurance, responsiveness, and emphaty) affect customer satisfaction at Allium Tangerang Hotel. the goal is to find out how much the influence of the independent variable toward the dependent variable, either partially or simultaneously. This research is a quantitative-explanatory research with the research subject Allium Tangerang Hotel. The population in this study were the guests who held an event at Allium Tangerang Hotel. The samples taken were 80 respondents using purposive sampling probability technique. The results show that service quality (X), which includes five variables (Physical Evidence, Reliability, Responsiveness, Assurance, and Attention) is simultaneously related to Customer Satisfaction (Y).Keywords: Service quality, tangible, reliability, responsiveness, assurance, emphaty, customer satisfaction
{"title":"Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada Allium Tangerang Hotel","authors":"Abdul Basit, Rizky Handayani","doi":"10.30656/lontar.v6i2.954","DOIUrl":"https://doi.org/10.30656/lontar.v6i2.954","url":null,"abstract":"In the current era of globalization, companies are required to have a competitive advantage in order to be able to compete and survive amid the tight of the competition. Therefore, companies need good human resources and able to compete. The background of this research is to find out whether the dimensions of service quality (tangible, reliability, assurance, responsiveness, and emphaty) affect customer satisfaction at Allium Tangerang Hotel. the goal is to find out how much the influence of the independent variable toward the dependent variable, either partially or simultaneously. This research is a quantitative-explanatory research with the research subject Allium Tangerang Hotel. The population in this study were the guests who held an event at Allium Tangerang Hotel. The samples taken were 80 respondents using purposive sampling probability technique. The results show that service quality (X), which includes five variables (Physical Evidence, Reliability, Responsiveness, Assurance, and Attention) is simultaneously related to Customer Satisfaction (Y).Keywords: Service quality, tangible, reliability, responsiveness, assurance, emphaty, customer satisfaction","PeriodicalId":227362,"journal":{"name":"LONTAR: Jurnal Ilmu Komunikasi","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-12-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123810492","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-12-26DOI: 10.30656/LONTAR.V6I2.952
Indrianti Azhar Firdausi
Yoga is a sport that is much in demand by sports lovers today even though yoga is always identified with meditation and religious rituals. Moreover, the emergence of yoga in the city of Serang could bring concern to the local community which is thick with a devout Islamic religion, but over time yoga was accepted and had space by opening a yoga class at the Fatimah Health Club in Serang City. The implementation of the vinyasa yoga exercise instruction prioritizes breathing arrangements with the aim of harmony of body and soul. This study uses the concept of instructional communication and cognitive learning theory to find out how to think, instruction to interpret yoga and the implementation of yoga instruction through breathing, posture of movement to the use of the language of yoga instruction. Use The research method is a case study with data collection techniques through interviews, observation and documentationKeywords: Yoga, Instructional communication, cognitive learning
{"title":"Komunikasi Instruksional Di Kelas Yoga Club Health Fatimah Kota Serang","authors":"Indrianti Azhar Firdausi","doi":"10.30656/LONTAR.V6I2.952","DOIUrl":"https://doi.org/10.30656/LONTAR.V6I2.952","url":null,"abstract":"Yoga is a sport that is much in demand by sports lovers today even though yoga is always identified with meditation and religious rituals. Moreover, the emergence of yoga in the city of Serang could bring concern to the local community which is thick with a devout Islamic religion, but over time yoga was accepted and had space by opening a yoga class at the Fatimah Health Club in Serang City. The implementation of the vinyasa yoga exercise instruction prioritizes breathing arrangements with the aim of harmony of body and soul. This study uses the concept of instructional communication and cognitive learning theory to find out how to think, instruction to interpret yoga and the implementation of yoga instruction through breathing, posture of movement to the use of the language of yoga instruction. Use The research method is a case study with data collection techniques through interviews, observation and documentationKeywords: Yoga, Instructional communication, cognitive learning","PeriodicalId":227362,"journal":{"name":"LONTAR: Jurnal Ilmu Komunikasi","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-12-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114408186","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-12-26DOI: 10.30656/LONTAR.V6I2.948
Ajeng Iva Dwi Febriana
The focus of this research is the influence of communication technology on the existence of social media. Determinism of technology makes humans as objects of technology itself which shapes humans both in terms of thinking, opinion and acting in a society. As a new media, online media and social media are required to continuously present the speed of information and make the audience able to easily interact with anyone and with anything. The novelty of features and the speed of information in social media (social networking) become a benchmark for the existence of social media. The closure of Path's social media services because social media cannot meet the needs of its users and the lack of new features in the application so that users are limited in accessing what information will be consumed and the loss of private space for social media users Path makes Path slowly begin abandoned by its users because it is considered to have no advantage anymore.Keywords: Determinism of Technology, Existence, Social Media
{"title":"Determinasi Teknologi Komunikasi Dan Tutupnya Media Sosial Path","authors":"Ajeng Iva Dwi Febriana","doi":"10.30656/LONTAR.V6I2.948","DOIUrl":"https://doi.org/10.30656/LONTAR.V6I2.948","url":null,"abstract":"The focus of this research is the influence of communication technology on the existence of social media. Determinism of technology makes humans as objects of technology itself which shapes humans both in terms of thinking, opinion and acting in a society. As a new media, online media and social media are required to continuously present the speed of information and make the audience able to easily interact with anyone and with anything. The novelty of features and the speed of information in social media (social networking) become a benchmark for the existence of social media. The closure of Path's social media services because social media cannot meet the needs of its users and the lack of new features in the application so that users are limited in accessing what information will be consumed and the loss of private space for social media users Path makes Path slowly begin abandoned by its users because it is considered to have no advantage anymore.Keywords: Determinism of Technology, Existence, Social Media","PeriodicalId":227362,"journal":{"name":"LONTAR: Jurnal Ilmu Komunikasi","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-12-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133420793","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-12-26DOI: 10.30656/lontar.v6i2.950
Tanty Dewi Permassanty, Cornelius Hans Irawan
This study discusses the stage of development of social penetration relationship in Mobile Legends game which is seen through three factors of relationship development. The stage of interpersonal relationship development is the stage where two individuals who have not known each other to have an intimate relationship. Mobile Legends is a mobile game that is played in groups and requires interaction to work together. This interaction can be used to build interpersonal relationships. The theory used in this research is Social Penetration Theory. Social Penetration Theory is used to explain how the development of interpersonal relationships between Mobile Legends players. This research uses qualitative approach with constructivist paradigm. This research method is depth interview, observation, and literature study. The study looks at the stage of relationship development through three factors that influence the escalation of relationships, namely the attitude of trust, supportive attitude, and open attitude between players Mobile Legends. Open attitudes, supportive attitudes, and trust among Mobile Legends players have reached the affective exchange stage, that is, they are already open about personal information, romance, and family. Keywords: Developmental Stage of Interpersonal Relationship, Social Penetration Theory, Mobile Legends.
{"title":"Proses Penetrasi Sosial Antar Pemain Pada Game Mobile Legends","authors":"Tanty Dewi Permassanty, Cornelius Hans Irawan","doi":"10.30656/lontar.v6i2.950","DOIUrl":"https://doi.org/10.30656/lontar.v6i2.950","url":null,"abstract":"This study discusses the stage of development of social penetration relationship in Mobile Legends game which is seen through three factors of relationship development. The stage of interpersonal relationship development is the stage where two individuals who have not known each other to have an intimate relationship. Mobile Legends is a mobile game that is played in groups and requires interaction to work together. This interaction can be used to build interpersonal relationships. The theory used in this research is Social Penetration Theory. Social Penetration Theory is used to explain how the development of interpersonal relationships between Mobile Legends players. This research uses qualitative approach with constructivist paradigm. This research method is depth interview, observation, and literature study. The study looks at the stage of relationship development through three factors that influence the escalation of relationships, namely the attitude of trust, supportive attitude, and open attitude between players Mobile Legends. Open attitudes, supportive attitudes, and trust among Mobile Legends players have reached the affective exchange stage, that is, they are already open about personal information, romance, and family. Keywords: Developmental Stage of Interpersonal Relationship, Social Penetration Theory, Mobile Legends.","PeriodicalId":227362,"journal":{"name":"LONTAR: Jurnal Ilmu Komunikasi","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-12-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114142061","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-12-26DOI: 10.30656/LONTAR.V6I2.951
Ignasius Liliek Senaharjanta
The rapid development of information technology throughout the last few decades brings about a new color in the spread of information pattern. The availability of internet supported by the latest information technology, enables the media to spread information without limitation of space and time. Some issues addressed in this paper: how is the role of global capitalism in the spread of radical idelogy through social media? Furthermore, how is the inter-countries relation with regard to the spread of radical ideology? And what form of economy is created by the capitalisation of radical idelogy? Last but not least, what kind of actions being done by global network in order to advance security and to prevent the spread of radical ideology? The spread of radical ideology through social media has become study in contemporary global issues. This is because the relation of economy and political globalization is hardly separated. The economic gain of the global spread of radical ideology through social media will be qualitatively described in this paper. The act of spreading radical ideology using information technology brings benefit to the capitalist. Moreover, revolution of communication technology which also promotes globalization has raised awareness among nations: there is a problem that cannot be solved independently. Lastly, globalization also makes problem solving possible with the support of other countries.Keywords: Globalization, Radical Ideology, Social Media, Capitalism Global
{"title":"Peran Kapitalisme Global Dalam Penyebaran Ideologi Radikal Di Media Sosial","authors":"Ignasius Liliek Senaharjanta","doi":"10.30656/LONTAR.V6I2.951","DOIUrl":"https://doi.org/10.30656/LONTAR.V6I2.951","url":null,"abstract":"The rapid development of information technology throughout the last few decades brings about a new color in the spread of information pattern. The availability of internet supported by the latest information technology, enables the media to spread information without limitation of space and time. Some issues addressed in this paper: how is the role of global capitalism in the spread of radical idelogy through social media? Furthermore, how is the inter-countries relation with regard to the spread of radical ideology? And what form of economy is created by the capitalisation of radical idelogy? Last but not least, what kind of actions being done by global network in order to advance security and to prevent the spread of radical ideology? The spread of radical ideology through social media has become study in contemporary global issues. This is because the relation of economy and political globalization is hardly separated. The economic gain of the global spread of radical ideology through social media will be qualitatively described in this paper. The act of spreading radical ideology using information technology brings benefit to the capitalist. Moreover, revolution of communication technology which also promotes globalization has raised awareness among nations: there is a problem that cannot be solved independently. Lastly, globalization also makes problem solving possible with the support of other countries.Keywords: Globalization, Radical Ideology, Social Media, Capitalism Global","PeriodicalId":227362,"journal":{"name":"LONTAR: Jurnal Ilmu Komunikasi","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-12-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122060486","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-12-26DOI: 10.30656/LONTAR.V6I2.949
Babus Salam, I. Prasetyo, Dani Susilo
Theres many ways can be done to appreciate the voices of messages and criticisms through creative ways, one of them through comics. One of the Indonesian comic artists who used comics as a medium of social criticism was Haryadhi through his "Komik Strip Untuk Umum (KOSTUM)” creation. KOSTUM Comics record the events that are happening and pour them into comic strips spread through social media. This research is a qualitative descriptive type using Roland Barthes' semiotics theory with two-stage significance (two orders of signification). From the results of the study, researchers found the implicit meaning that is to criticize and satirize the behavior of Indonesian people in a subtle way. Criticism expressed to comics is directed directly at the actors but is delicately wrapped with humorous portrayals through their characters. From the KOSTUM comics examined can be concluded that the social criticism described in the comic is an expression of the condition of the community related to the values that are used as a guideline for living in community groups.Keywords: Comics, Social Criticism, Semiotics, Roland Barthes
有很多方法可以通过创造性的方式来欣赏信息和批评的声音，其中之一就是漫画。Haryadhi是将漫画作为社会批判媒介的印度尼西亚漫画家之一，他创作了“Komik Strip Untuk Umum (KOSTUM)”。KOSTUM漫画公司记录正在发生的事件，并将其融入通过社交媒体传播的漫画中。本研究采用罗兰·巴特的符号学理论，采用两阶段意义(两阶意义)的定性描述类型。研究人员从研究结果中发现，这句话的隐含意义是用一种微妙的方式批评和讽刺印尼人的行为。对漫画的批评直接针对演员，但通过他们的角色巧妙地包裹在幽默的描绘中。从KOSTUM漫画中可以得出结论，漫画中描述的社会批评是对社区状况的一种表达，与作为社区群体生活指南的价值观有关。关键词:漫画，社会批判，符号学，罗兰·巴特
{"title":"IInterpretasi Dan Makna Kritik Sosial Dalam “Komik Strip Untuk Umum (Kostum)” Periode 1 Desember – 31 Desember 2017","authors":"Babus Salam, I. Prasetyo, Dani Susilo","doi":"10.30656/LONTAR.V6I2.949","DOIUrl":"https://doi.org/10.30656/LONTAR.V6I2.949","url":null,"abstract":"Theres many ways can be done to appreciate the voices of messages and criticisms through creative ways, one of them through comics. One of the Indonesian comic artists who used comics as a medium of social criticism was Haryadhi through his \"Komik Strip Untuk Umum (KOSTUM)” creation. KOSTUM Comics record the events that are happening and pour them into comic strips spread through social media. This research is a qualitative descriptive type using Roland Barthes' semiotics theory with two-stage significance (two orders of signification). From the results of the study, researchers found the implicit meaning that is to criticize and satirize the behavior of Indonesian people in a subtle way. Criticism expressed to comics is directed directly at the actors but is delicately wrapped with humorous portrayals through their characters. From the KOSTUM comics examined can be concluded that the social criticism described in the comic is an expression of the condition of the community related to the values that are used as a guideline for living in community groups.Keywords: Comics, Social Criticism, Semiotics, Roland Barthes","PeriodicalId":227362,"journal":{"name":"LONTAR: Jurnal Ilmu Komunikasi","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-12-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125602294","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-06-30DOI: 10.30656/lontar.v6i1.647
Eko Hari Saksono, Arry Rahayunianto
In its development today there are many companies ojek service provider online. Brand strength (Brand Equity) to benchmark a brand can survive in the middle of crowded product or not. Brand equity or brand equity is a set of brand assets and liabilities associated with a brand, name, symbol that is able to increase or decrease the value provided by a product or service both to the company and to the customer. But strengthening the brand is not easy, the company must have some assets that can complement the brand remains strong in the middle of market share. And there are many other factors that must be considered in maintaining consumer confidence in the product.The purpose of this research is to find out whether the strength of Brand (Brand Equity) affect the Trust in Brand consumers or users on the brand to use the service Transport Ojek Online Go-Jek. The theory which is the reference in the analysis is the Information-integration Theory approach. Information-integration for communicators centers on the way we accumulate and organize information about all people, objects, situations, and ideas that shape attitudes or a tendency to act in a positive or negative way. Research method that researcher use is survey method. Survey method is used to get data from a certain place that is natural, in collecting data, done by distributing questionnaires, test, interview, structured and so on.  The analysis used by the researchers is regression analysis. Regression is intended to find the form of relationship of two variables or more in the form of a function or equation whereas correlation analysis aims to find the degree of closeness relationship two or more variables.
{"title":"The Influence of Brand Equity Against Trust in Brand Users of Services Transportation Ojek Online Go-Jek","authors":"Eko Hari Saksono, Arry Rahayunianto","doi":"10.30656/lontar.v6i1.647","DOIUrl":"https://doi.org/10.30656/lontar.v6i1.647","url":null,"abstract":"In its development today there are many companies ojek service provider online. Brand strength (Brand Equity) to benchmark a brand can survive in the middle of crowded product or not. Brand equity or brand equity is a set of brand assets and liabilities associated with a brand, name, symbol that is able to increase or decrease the value provided by a product or service both to the company and to the customer. But strengthening the brand is not easy, the company must have some assets that can complement the brand remains strong in the middle of market share. And there are many other factors that must be considered in maintaining consumer confidence in the product.The purpose of this research is to find out whether the strength of Brand (Brand Equity) affect the Trust in Brand consumers or users on the brand to use the service Transport Ojek Online Go-Jek. The theory which is the reference in the analysis is the Information-integration Theory approach. Information-integration for communicators centers on the way we accumulate and organize information about all people, objects, situations, and ideas that shape attitudes or a tendency to act in a positive or negative way. Research method that researcher use is survey method. Survey method is used to get data from a certain place that is natural, in collecting data, done by distributing questionnaires, test, interview, structured and so on.  The analysis used by the researchers is regression analysis. Regression is intended to find the form of relationship of two variables or more in the form of a function or equation whereas correlation analysis aims to find the degree of closeness relationship two or more variables.","PeriodicalId":227362,"journal":{"name":"LONTAR: Jurnal Ilmu Komunikasi","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126198799","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-06-30DOI: 10.30656/LONTAR.V6I1.644
A. Annisarizki
Tinder is one of the online dating search applications are busy used. Tinder provides a change in the way society finds friends, the process of getting a life partner begins with face-to-face introductions, passing approach stages with partners, exploring stages to get to know each other, then being intimate with dates.  But when Tinder takes the time it takes not long to decide to marry someone new in their life, this is what makes the researcher interested to know how the phenomenon of searching a friend live through online dating application about the meaning of Tinder as a place to get a life partner. The theory used in this research is Computer Mediated Communication (CMC) theory and Social Penetration theory. This research also uses phenomenology method with qualitative approach. The results showed that the informants used Tinder because of the invitation from friends. They have limited time and environment, so they become social media (Tinder) as a solution to get the soul mate.But they still select the match couples in Tinder according to the criteria they are in the real world, for they get married.Â
{"title":"Makna Tinder sebagai Tempat Mendapatkan Teman Hidup","authors":"A. Annisarizki","doi":"10.30656/LONTAR.V6I1.644","DOIUrl":"https://doi.org/10.30656/LONTAR.V6I1.644","url":null,"abstract":"Tinder is one of the online dating search applications are busy used. Tinder provides a change in the way society finds friends, the process of getting a life partner begins with face-to-face introductions, passing approach stages with partners, exploring stages to get to know each other, then being intimate with dates.  But when Tinder takes the time it takes not long to decide to marry someone new in their life, this is what makes the researcher interested to know how the phenomenon of searching a friend live through online dating application about the meaning of Tinder as a place to get a life partner. The theory used in this research is Computer Mediated Communication (CMC) theory and Social Penetration theory. This research also uses phenomenology method with qualitative approach. The results showed that the informants used Tinder because of the invitation from friends. They have limited time and environment, so they become social media (Tinder) as a solution to get the soul mate.But they still select the match couples in Tinder according to the criteria they are in the real world, for they get married. ","PeriodicalId":227362,"journal":{"name":"LONTAR: Jurnal Ilmu Komunikasi","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115128667","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-06-30DOI: 10.30656/lontar.v6i1.646
Indrianti Azhar
The study is titled " Virtual Interaction of Teen on Social Media". The purpose of this study was to find out the meaning of Facebook social media for adolescents as a medium of communication in the virtual world, how teenagers express themselves through social media and show the symbol of virtual interacting contemporary teen-age.  The theory in this study is the symbolic interaction with the methodology of virtual ethnography. Techniques of determining informants using snowball technique that is through the recommendation of facebook users among adolescents aged 15-18 Years in Cilegon City. Data collection techniques are done by direct observation, in-depth interviews, and documentation. While virtual ethnographic observations are done online and offline. Online observations of researchers interact with resource persons in social media, offline researchers face to face with sources. Triangulation of sources is used in the technique of data validity. The results of this study's first teenage interpreting Facebook as an entertainment, interaction and media interaction in the virtual world. Second, teenagers can express themselves through the status update activity with slang, upload photos with "contemporary" pose and intensity of interaction by chatting to forget the time, and the dependence of updates in social media facebook.
{"title":"Interaksi Virtual Remaja Di Media Sosial","authors":"Indrianti Azhar","doi":"10.30656/lontar.v6i1.646","DOIUrl":"https://doi.org/10.30656/lontar.v6i1.646","url":null,"abstract":"The study is titled \" Virtual Interaction of Teen on Social Media\". The purpose of this study was to find out the meaning of Facebook social media for adolescents as a medium of communication in the virtual world, how teenagers express themselves through social media and show the symbol of virtual interacting contemporary teen-age.  The theory in this study is the symbolic interaction with the methodology of virtual ethnography. Techniques of determining informants using snowball technique that is through the recommendation of facebook users among adolescents aged 15-18 Years in Cilegon City. Data collection techniques are done by direct observation, in-depth interviews, and documentation. While virtual ethnographic observations are done online and offline. Online observations of researchers interact with resource persons in social media, offline researchers face to face with sources. Triangulation of sources is used in the technique of data validity. The results of this study's first teenage interpreting Facebook as an entertainment, interaction and media interaction in the virtual world. Second, teenagers can express themselves through the status update activity with slang, upload photos with \"contemporary\" pose and intensity of interaction by chatting to forget the time, and the dependence of updates in social media facebook.","PeriodicalId":227362,"journal":{"name":"LONTAR: Jurnal Ilmu Komunikasi","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134525431","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-06-30DOI: 10.30656/lontar.v6i1.648
Ratika Zahra, Nofha Rina
Utilization of internet among modern society today is the use of social media. Of the many social media that are present to be consumed by modern society and one of them is Instagram useful benefits for the delivery of new information including one that is also used dalah things do business. The emergence of the phenomenon of online shopping in social media Instagram for the vigorous business conduct marketing using supporting figures or celebrities endorser as a supporter to market their products. Seeing this phenomenon, it is necessary to do a research that. Hamidah Rachmayanti is a celebrity endorser used by Online Shop Mayoutfit has several purposes in this research is to determine the effect of Visibility, Credibility, Attractiveness and Celebrity Endorser Effectiveness to the Decision Purchase Online Shop Mayoutfit products. This research uses quantitative method with questionnaire distribution and using multiple linear regression. This study concludes that the influence of Celebrity Endorser on @hamidahrachmayanti account of 52.1% can be explained by variables consisting of Visibility, Credibility, Attractiveness, and Power.Â
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