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Perbedaan Generasional dalam Memaknai Praktik Periklanan Digital oleh Influencer di Media Sosial 社交媒体上的影响者对数字广告实践的影响是两全其美的两全其美
Pub Date : 2022-06-19 DOI: 10.30656/lontar.v10i1.4247
Syaifa Tania
The Y and Z generation is currently the two generations who lives side by side and considered possess higher characteristics compared to the older generations. In terms of technology, although both are considered as digital natives, but they shared different socio-technological context. The Y generation experienced technological adaptation process of the transition of analogue to digital technology. Hence, the Z generation do not share the same experiences. In terms of marketing communication, this condition affects their way of responding digital advertising practice, especially done by the influencer. This research is aimed to explore generational gap between two generations in interpreting the practice of digital advertising shared by social media influencer by using case study method. The result shows existing differences related to the type of the preferred media and their construction of ideal figures of the social media influencers. It shows that the considered similar characteristics between two generations does not entirely correct. The difference lies in their perspective of influencer realness in terms of their personality and persuasive information. Understanding the difference perspectives between two generations leads to the consideration of the future mutigenerational marketing communication approach.
Y一代和Z一代是目前生活在一起的两代人,被认为比老一辈人具有更高的特征。在技术方面,虽然两者都被认为是数字原住民,但他们共享不同的社会技术背景。Y一代经历了模拟技术向数字技术过渡的技术适应过程。因此,Z世代的经历并不相同。在营销传播方面,这种情况影响了他们对数字广告实践的回应方式,尤其是网红所做的。本研究旨在通过案例研究的方法,探讨两代人在解读社交媒体网红分享的数字广告实践时的代沟。结果表明,社交媒体影响者的首选媒体类型和理想形象的构建存在差异。这表明,两代人之间的相似特征并不完全正确。不同之处在于他们对影响者真实性的看法不同,包括他们的个性和有说服力的信息。了解两代人之间的不同观点会导致对未来多代营销传播方法的考虑。
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引用次数: 0
Analisis Komunikasi Multikultural dalam Penanaman Toleransi Anak Panti Asuhan Bunda Serayu Banyumas 多元文化沟通分析了孤儿院孩子们的宽容培养
Pub Date : 2022-06-19 DOI: 10.30656/lontar.v10i1.3527
Wilibrordus Megandika Wicaksono, S. B. Istiyanto
Tolerance is still the homework in Indonesia. For the period 2008-2018, Wahid Foundation mentioned there were 1.420 violations by non-state actors and 1.033 violations by state actors related to intolerance. From this, the purpose of this study is to analyze early parenting in the context of multiculturalism at the Bunda Serayu Orphanage. The research uses the theory of symbolic interaction and the research method used is qualitative with narrative research. Data were collected through interview techniques, literature studies related to the stories of orphanage children, as well as observations at the orphanage. This orphanage takes care of children from various background. The result is caregivers instill a parenting pattern of equal affection for all. The differences that give rise to conflict are framed by egalitarian parenting patterns that characterize Banyumas culture. The encounter and interaction between children, caregivers, and peers at school and funder create to a new meaning of family. Visits to places of worship of other religions are also carried out as a means of getting to know the diversity. The multicultural communication creates to understanding, appreciation, and tolerance. This parenting pattern and visits to places of worship of other religions can be replicated to invest tolerance.
宽容仍然是印尼的功课。瓦希德基金会指出,在2008年至2018年期间,非国家行为者的违法行为为1420起,国家行为者的违法行为为1.033起。由此,本研究的目的是分析多元文化背景下本达塞拉尤孤儿院的早期养育。本研究运用符号互动理论,研究方法采用定性叙事研究。数据收集方法包括访谈法、与孤儿院儿童故事相关的文献研究以及在孤儿院的观察。这家孤儿院照顾来自不同背景的孩子。结果是,照顾者灌输了一种对所有人都一视同仁的育儿模式。导致冲突的差异是由平等主义的养育模式构成的,这是Banyumas文化的特征。孩子、看护人、学校同伴和资助者之间的相遇和互动创造了家庭的新意义。参观其他宗教的礼拜场所也是了解宗教多样性的一种手段。多元文化的交流创造了理解、欣赏和宽容。这种养育模式和访问其他宗教的礼拜场所可以复制,以投资宽容。
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引用次数: 0
Konstruksi Makna Ruqyah Syar’iyyah Bagi Pasien Gay 对同性恋病人来说,这句话的结构意义重大
Pub Date : 2022-06-19 DOI: 10.30656/lontar.v10i1.4169
Naila Rahmi, Muhammad Firdaus, Ismandianto
Ruqyah syar’iyyah method for gay patient is one of interesting phenomenon that currently happening around society. This methods is still rare to be found, especially when it comes to treat patient that find their self as gay. Gay existency in Indonesia is still under debate among society. The contradiction created because of ruqyah syar’iyyah method that being told could help patient cured is creating another meaning for each patient itself. The purpose of this research is to understand patient motive, meaning of ruqyah syar’iyyah method for patient and the communication experience for patient. This study uses qualitative research method with phenomenology approach also uses snowball technique to get 4 informants as the subject of this research. Data collection done through in-depth interview, observation and documentation. Data analysis technique uses interactive data ana While for the data validation check, researcher uses triangulation and extension of participation method.The result of this study shown that first, the reason why gay patient doing ruqyah syar’iyyah method is split in two, there are past motive (because motives) (1) uncomfortable feelings (2) information from social media and (3) the willing to change, future motive (in order to motives) (1) self-intropection (2) getting close to god (3) having partner and heredity. Second, the meaning of ruqyah syar’iyyah for gay patient is Islamic law based, as a process of hijrah, and solution for variative disease. Third, the communication experience for patien is split in two which are happy and unhappy. Happy communication experience there are well accepted, getting new friends and getting peace. While for bad communication experience there are self-personal (feeling unwell), shunned by past friends, and getting underestimated
Ruqyah syar 'iyyah治疗同性恋患者的方法是目前社会上发生的一个有趣的现象。这种方法仍然很少被发现,尤其是在治疗发现自己是同性恋的病人时。在印尼,同性恋的存在仍在社会上争论不休。由于ruqyah syar 'iyyah方法被告知可以帮助患者治愈而产生的矛盾正在为每个患者本身创造另一种意义。本研究的目的是了解患者的动机,ruqyah syar 'iyyah方法对患者的意义以及患者的沟通体验。本研究采用质性研究方法,结合现象学研究方法,运用滚雪球技术,选取4名举报人作为研究对象。通过深入访谈、观察和文件收集数据。数据分析技术采用交互式数据,数据验证检验采用三角剖分法和参与扩展法。本研究结果显示,首先,同性恋患者做ruqyah syar 'iyyah方法的原因分为两个,有过去的动机(因为动机)(1)不舒服的感觉(2)来自社交媒体的信息和(3)愿意改变的动机,未来的动机(为了动机)(1)自我反省(2)接近上帝(3)有伴侣和遗传。其次,ruqyah syar 'iyyah对同性恋患者的意义是基于伊斯兰法律的,是一个hijrah的过程,是对各种疾病的解决方案。第三,患者的沟通体验分为快乐和不快乐两种。愉快的交流经历在那里被广泛接受,结交新朋友,获得安宁。而糟糕的沟通经历则是自我的(感觉不舒服),被过去的朋友回避,被低估
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引用次数: 0
Teknologi Komunikasi Smartphone Pada Interaksi Sosial 智能手机通信技术的社会互动
Pub Date : 2022-06-16 DOI: 10.30656/lontar.v10i1.3254
Abdul Basit, E. Purwanto, Agustinus Kristian, Dewi Intan Pratiwi, Krismira, I. Mardiana, Gusri Weni Saputri
The use of smartphones causes several changes in the behavior of a person who tends to be complacent with his world without caring about society. Smartphones can have a positive or negative impact depending on their use. This study aims to determine whether there is an influence of smartphone communication technology on social interaction. The research method used quantitative methods, the population was carried out at PT Paragon Technology and Innovation with a sample of 150. The results showed that there was an influence in it, that smartphone communication technology has links with users related to the process of social interaction, this can be proven by how someone uses communication tools in everyday life. The social interaction built by employees within the company seems to be very good, this is evidenced by the hypothesis obtained from data processing that smartphone communication technology in every interaction with colleagues has no effect. The interaction process will run well if it is done with face-to-face communication, without any interference from the communication tool, namely smartphones.
智能手机的使用会导致一些人的行为发生变化,这些人往往对自己的世界感到自满,而不关心社会。智能手机可以产生积极或消极的影响,这取决于它们的使用。本研究旨在确定智能手机通信技术对社会互动是否有影响。研究方法采用定量方法,人口在PT Paragon Technology and Innovation进行,样本为150人。结果表明,其中有一个影响,智能手机通信技术与用户的社交互动过程有关,这可以通过人们在日常生活中如何使用通信工具来证明。员工在公司内部建立的社会互动看起来非常好,这可以通过数据处理得到的假设来证明,智能手机通信技术在每次与同事的互动中都没有影响。如果是面对面的交流,没有任何通信工具,即智能手机的干扰,那么互动过程就会进行得很好。
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引用次数: 0
Pengaruh Sponsorship Pada Event Bingen Fest Terhadap Brand Awareness Authenticity Class Mild Pengaruh赞助Pada活动Bingen Fest Terhadap品牌知名度真品班Mild
Pub Date : 2021-12-30 DOI: 10.30656/lontar.v9i2.3245
Pelliyezer Karo Karo, Annis Sabilla Firstyana
Corporate investment in the form of sponsorship is often carried out to establish and maintain information stability in consumers, which leads to brand awareness of products and companies. The amount of the sponsorship budget is often not on target so that its effectiveness cannot be measured. In this regard, by taking the case of the Bingen Fest event in Palembang, the research was conducted aimed at identifying how far the influence of sponsorship by Clas Mild on the development of Brand Awareness Authenticity, so that it can be used as a basis for consideration of sponsorship financing in the future. The research sample consisted of 213 respondents who were visitors to the event and the research analysis used was simple linear regression. The test results show that 90.6 percent of the event segment is generation Z with a visit repetition rate of 64.88 percent. Clas Mild sponsorship itself has a strong impact with a large influence of 49.1 percent on the development of Brand Awareness Authenticity.
企业以赞助的形式进行投资,往往是为了在消费者中建立和维护信息稳定,从而提高产品和企业的品牌知名度。赞助预算的数额往往没有达到目标,因此无法衡量其有效性。在这方面,本研究以巨港的Bingen Fest活动为例,旨在确定Clas Mild的赞助对Brand Awareness Authenticity发展的影响程度,从而可以作为未来考虑赞助融资的依据。研究样本包括213名受访者,他们是该事件的参观者,研究分析使用简单的线性回归。测试结果表明,90.6%的事件段是Z世代,访问重复率为64.88%。Clas Mild赞助本身对品牌意识真实性的发展影响较大,达到49.1%。
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引用次数: 0
Pergeseran Isu dalam Wacana Desa Tangguh Bencana (DESTANA) Pandemi Covid-19: Kasus Yogyakarta dan Surabaya 科维-19大流行:日惹和泗水疫情
Pub Date : 2021-12-29 DOI: 10.30656/lontar.v9i2.3976
M. Sulhan
This article aims to describe complexity of news texts on discourse Desa Tangguh Bencana (Destana) in Yogyakarta and Surabaya which are contained in online media throughout the process of handling the Covid-19 pandemic in 2020. This article use the critical discourse analysis (CDA) from Teun A van Dijk’s model (1988) to analyze the structure of news report which consists of two main categories: summary and story. The summary aspect is reduced to an analysis of headlines and leads. The story is revealed to analysis of the situation and comments. The result of analysis found that had been a shift in Destana discourse in 2 (two) online media (merdeka.com, and medcom.id3). The discourse shitfting comes  from an informative discourse to an investigative discourse during May – November 2020. Another finding was that there was a pattern of the use of issues and discourses that remain the same as a 'stage' for the appearance of the political elite. They have been using Destana's humanist discourse to become politically charged  with the shift in the word 'Desa' into 'Kampung'.
本文旨在描述在2020年应对Covid-19大流行的整个过程中,在线媒体所包含的关于日惹和泗水Desa Tangguh Bencana (desana)话语的新闻文本的复杂性。本文运用Teun A van Dijk(1988)模型中的批评性话语分析(CDA)分析了新闻报道的结构,该结构主要包括摘要和故事两大类。摘要部分被简化为对标题和导语的分析。故事的揭示是对形势的分析和评论。分析结果发现,在两家网络媒体(merdeka.com和medcom.id3)中,德斯塔纳语的话语发生了转变。在2020年5月至11月期间,话语从信息性话语转向调查性话语。另一个发现是,问题和话语的使用模式仍然是政治精英出现的“舞台”。他们一直在利用德斯塔纳的人文主义话语,将“德萨”一词转变为“甘榜”,从而在政治上受到指责。
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引用次数: 1
Implementasi Corporate Social Responsibility PT. Pertamina (Persero) pada Program Siswa Mengenal Nusantara
Pub Date : 2021-12-29 DOI: 10.30656/lontar.v9i2.2363
Afif Ibrahim, Lukiati Komala Erdiyana, Aat Ruchiat Nugraha
ABSTRACT The diversity of tribes, religions, races, and between groups for the Indonesian people is a strength to build a great nation. The younger generation's understanding of the cultural diversity of Indonesia is fading due to the impact of globalization, so an education program for love of the homeland is needed. One of the educational programs is the Student Know the Archipelago Program which is sponsored by a company that is part of a State-Owned Enterprise (BUMN) conducted by PT. Pertamina in Papua Province. The purpose of this research is to know about implementing Corporate Social Responsibility through the student program to know Nusantara by PT Pertamina (Persero). The research method used is a descriptive study with qualitative data types through data collection techniques conducted utilizing interviews, observations, and literature studies. The results showed that in the planning phase of PT Pertamina SMN CSR program which refers to the concept of Hohnen shows there is still some inconformity implementation of CSR program due to the condition of Papua area that has limitations in access to information and communication. This limitation can make the lack of a valid CSR program SMN 2018 held by PT. Pertamina (Persero) in campaigning for the diversity of Indonesian culture. Simpulan showed that PT. Pertamina has been striving to be able to realize the CSR program as a manifestation of the responsibility of BUMN present for the state.  
对印尼人民来说,部落、宗教、种族和群体之间的多样性是建设一个伟大国家的力量。由于全球化的影响,年轻一代对印尼文化多样性的认识正在减弱,因此有必要开展热爱祖国的教育。其中一项教育计划是“学生了解群岛计划”,该计划由巴布亚省印尼国家石油公司(PT. Pertamina)的一家国有企业(BUMN)的一部分公司赞助。本研究的目的是通过PT Pertamina (Persero)的学生项目了解努沙塔拉公司如何履行企业社会责任。使用的研究方法是描述性研究,定性数据类型通过数据收集技术进行,利用访谈,观察和文献研究。结果表明,在参考Hohnen概念的PT Pertamina SMN企业社会责任计划的规划阶段,由于巴布亚地区的条件,信息和通信的获取受到限制,企业社会责任计划的实施仍然存在一些不一致的地方。这一限制可能导致PT. Pertamina (Persero)在宣传印尼文化多样性方面缺乏有效的企业社会责任计划SMN 2018。Simpulan表示,PT. Pertamina一直在努力实现企业社会责任计划,这是BUMN对国家责任的体现。
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引用次数: 1
Komunikasi Keluarga Penyintas Covid-19 di Pedesaan: (Studi Kasus Banyumas dan Cilacap) 乡村幸存者的家庭交流:(Banyumas和Cilacap案例研究)
Pub Date : 2021-12-29 DOI: 10.30656/lontar.v9i2.3805
Agus Ganjar Runtiko, Edi Santoso
The Covid-19 pandemic that has lasted for more than a year has changed many things. One thing that has changed is family communication, especially one whose members have been confirmed positive for Covid-19. This study aims to determine: 1) the communication patterns of the families of covid-19 survivors; 2) the supporting and inhibiting factors in healing psychological trauma due to Covid-19; and 3) the communication patterns of the survivors before, during, and after recovering from Covid-19. The research method used is a case study conducted in Sawitan Village, Banyumas Regency, and Rikmayung Village, Cilacap Regency. The study results show that: 1) family members are the prominent supporters of communication during survivors experiencing symptoms of Covid-19, and during the initial recovery period and socializing with the community; 2) the supporting factor for healing psychological trauma is family communication with a positive tone and good communication with neighbours and the environment, while the inhibiting factor is communication avoidance, and 3) Covid-19 survivors tend to communicate more empathy with other sufferers and are more careful in carrying out health protocols.
持续了一年多的新冠肺炎大流行改变了很多事情。有一件事发生了变化,那就是家庭沟通,尤其是那些被确诊为新冠病毒阳性的家庭。本研究旨在确定:1)covid-19幸存者家庭的沟通模式;2)新型冠状病毒肺炎所致心理创伤愈合的支持与抑制因素;3)幸存者在Covid-19恢复之前、期间和之后的沟通模式。研究方法是在Banyumas县的Sawitan村和Cilacap县的Rikmayung村进行个案研究。研究结果表明:1)在幸存者出现新冠肺炎症状期间,以及在康复初期和与社区交往期间,家庭成员是沟通的主要支持者;2)心理创伤愈合的支持因素是积极的家庭沟通、与邻居和环境的良好沟通,抑制因素是沟通回避;3)新冠肺炎幸存者倾向于与其他患者进行更多的同理心沟通,并更认真地执行健康方案。
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引用次数: 2
Peranan Humas Pemerintahan (Government Public Relations) dalam Menciptakan Reputasi Pemerintahan yang Baik
Pub Date : 2021-12-29 DOI: 10.30656/lontar.v9i2.4071
Oktri Permata Lani, Beni Handayani
The role of government public relations in the era of technological and information advancement is now no longer as a transmitter of information, but as a strategic element in supporting the successful implementation of government programs. Especially creating a reputation for good governance in the community. Therefore, the role of Public Relations Public Relations needs to be developed to be more proactive so that it is able to package information, oblique news that develops in the community and straighten it according to true, balanced and proportional facts so that people do not have bad perceptions about the government. The focus of the problem is the role of government public relations (Government Public Relations) in creating a good government reputation in the eyes of the community, as well as the objectives and functions of Government Public Relations (Government Public Relations) in creating a good government reputation in the eyes of the public. The research method uses literature study. Public Relations is designed based on serious research, planning and evaluation. The work process of Public Relations is a continuous circular process, and is a continuous process in the form of a spiral. In the implementation of the function of public relations or Public Relations requires, a variety of reliable expertise, people who can be trusted, supervision, coordination, attention to every detail and carried out in a professional manner. Public Relations must be able to master technical skills in disseminating information to achieve the goals that have been determined by the Public Relations. In this approach, Public Relations can use various communication channels, including interpersonal, public, group communication, mass media, both print and audio-visual and New Media.
在技术和信息进步的时代,政府公共关系的作用不再是作为信息的传递者,而是作为支持政府计划成功实施的战略要素。特别是在社区中建立良好治理的声誉。因此,公共关系的作用需要发展得更加积极主动,使其能够将社会上发展起来的信息,倾斜的新闻打包,并根据真实,平衡和比例的事实进行整理,使人们对政府没有不良的看法。问题的焦点是政府公共关系(government public relations)在社会公众眼中创造良好政府声誉的作用,以及政府公共关系(government public relations)在创造良好政府声誉方面的目标和功能。研究方法采用文献研究法。公共关系的设计是基于认真的研究、规划和评估。公共关系的工作过程是一个连续的循环过程,是一个螺旋形的连续过程。在执行公共关系职能或公共关系要求时,各种可信赖的专业知识、可信赖的人、监督、协调、注意每一个细节并以专业的态度进行。公共关系必须能够掌握传播信息的技术技能,以实现公共关系所确定的目标。在这种方式下,公共关系可以使用多种传播渠道,包括人际传播、公共传播、群体传播、大众媒体、印刷和视听以及新媒体。
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引用次数: 4
INPOWER-CARE Sebagai Implementasi Community Relations pada PT. Indonesia Power Suralaya PGU (Studi Kasus Program Mitra Binaan Omah Kreteg Anggana)
Pub Date : 2021-12-29 DOI: 10.30656/lontar.v9i2.3341
Malanovic Fahrudin, Siska Mardiana, A. Annisarizki
INPOWER-CARE programs as the implementation of Community Relations is the fostered partner of Omah Kreteg Anggana, this activity aims to develop skills and welfare for the community, especially around the company by promoting the Suralaya locality, namely sambal kreteg. The purpose of this study was to determine the implementation and development of the INPOWER-CARE program of Omah Kreteg Anggana's fostered partners as the implementation of the Community Relations program. This study used a qualitative approach with case study methods and data collection techniques by conducting observations, in-depth interviews with four informants, documentation and literature. The results of this study indicate that the Division of Public Relations and Community Development PT. Indonesia Power Suralaya PGU in implementing the program, Community Relations, namely by maintaining relationships with the community by conducting socialization needed by the community and establishing intimacy with the people who participate in the program. Meanwhile, in developing the program of Omah Kreteg Anggana's fostered partners, they carried out institutional strengthening in accordance with the RENSTRA and RENJA. With the implementation of this program, the relationship between the company and the community is getting closer and mutually beneficial to one another.
INPOWER-CARE项目作为社区关系的实施是Omah Kreteg Anggana培养的合作伙伴,该活动旨在通过推广Suralaya地区(即sambal Kreteg),为社区发展技能和福利,特别是在公司周围。本研究的目的是确定Omah Kreteg angghana培养的合作伙伴的INPOWER-CARE计划的实施和发展,作为社区关系计划的实施。本研究采用定性方法,结合案例研究方法和数据收集技术,通过观察、对四名举报人的深入访谈、文献和文献。本研究结果表明,公共关系与社区发展部PT. Indonesia Power Suralaya PGU在实施该计划时,社区关系,即通过进行社区所需的社会化和与参与该计划的人建立亲密关系来维持与社区的关系。与此同时,在制定Omah Kreteg angghana培养合作伙伴的方案时,他们根据RENSTRA和RENJA进行了机构加强。随着这个项目的实施,公司与社区的关系越来越紧密,互惠互利。
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引用次数: 0
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LONTAR: Jurnal Ilmu Komunikasi
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