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The Relationship of Individuals’ Attitude toward Advertising Through Sports with Their Beliefs: A Study of Football Spectators 个人对体育广告的态度与信念的关系——以足球观众为研究对象
Pub Date : 2020-11-01 DOI: 10.29252/JRSM.10.20.17
Hossein Kurdlo, Alireza Elahi, A. Khodayari
CITE: Kordlu, Elahi, Khodayari, The Relationship of Individuals’ Attitude toward Advertising Through Sports with Their Beliefs: A Study of Football Spectators, Research in Sport Management & Motor Behavior, 2020: 10(20): 17-30 ABSTRACT The purpose of this research is to predict the individual's attitude through their beliefs about advertising by using sports. This research is practical and is of the correlation method which was carried out as a field study. The statistical population was the spectators present at Azadi Stadium and according to the content of Cochran sample, 342 of the spectators were randomly chosen and filled in the questionnaire of advertising through sport called pyun (2006). The result of the regression analysis revealed that all the components of belief including the product information, social role and image, pleasure, annoying, good for economy, materialism and falsity had the capability of predicting the individual's attitude toward advertising through sport. The component good for economy had the most effect and materialism had the least effect on the individual's attitude toward advertising through sports. According these results, it is we essential pay attention to the quality and price of the predicts. On the other hand, we should use the advertising which are according to the culture of each in order to be more effective and attract the individual's attitude toward advertising through sports. 1. Hossein Kordlu, (Ph. D Student) University of Mohaghegh Ardabili , Ardabil, Iran.
引用:Kordlu, Elahi, Khodayari,个人对体育广告的态度与信念的关系:一项对足球观众的研究,体育管理与运动行为研究,2020,10(20):17-30。本研究具有实践性和相关性,是一种实地研究的方法。统计人群为Azadi体育场的观众,根据Cochran样本的内容,随机抽取342名观众填写体育广告调查问卷(2006)。回归分析结果显示,产品信息、社会角色与形象、愉悦、讨厌、经济效益、物质主义、虚假性等信念成分均能预测个体对体育广告的态度。对个人对体育广告态度的影响最大的是对经济有利的成分,而对物质有利的成分影响最小。根据这些结果,我们必须注意预测的质量和价格。另一方面,我们应该根据每个文化使用广告,以便更有效,通过体育吸引个人对广告的态度。1. Hossein Kordlu,伊朗阿达比勒mohaghh Ardabili大学(博士生)
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引用次数: 0
The Effect of Enhanced Expectancies on Performance and learning Golf Putting with an Emphasis on Self-efficacy and Perception Competence 期望增强对高尔夫推杆成绩和学习的影响——以自我效能感和知觉能力为重点
Pub Date : 2020-08-01 DOI: 10.29252/JRSM.10.19.137
H. Alipour, Zhaleh Bagherli, Seyed Mohialdin Bahari
Sport psychology and its role is important effect on successful in physical education. One of following a field of sport psychology that affects performance, is self-efficacy. The aim of this study was to investigate the effect of raising expected impact on performance and learning with an emphasis on self-efficacy and competence Put Golf is perceived. In terms of content this study was applicable. The experimental design was pretest-posttest with two large and small target groups. For this purpose, a sample of 34 students were divided into two groups (n=17), participated in this study. Students perform 5 blocks efforts in the pre-test, then the acquisition phase which contains 5 blocks of 10 trials and then the retention and transfer was performed in 12 attempts. After checking the normality of the data, independent ttest and analysis of variance (repeated measure ANOVA) was used. The findings of this study showed that learning putting golf balls between large and small target groups significantly different (p<0.05), But there isn’t significant difference between the two groups in efficacy and perceived competence. The results showed that enhanced expectancies significant impact on learning motor skills of golf putting golf in the retention and transfer test, while enhanced expectancies had no significant effect on self-efficacy and perceived competence. 1. Homa Alipoor, (M.S) Islamic Azad University, Karaj Branch, Karaj, Iran
运动心理及其作用对体育教学的成功与否有着重要的影响。运动心理学中影响表现的领域之一是自我效能感。本研究的目的是探讨提高预期影响对成绩和学习的影响,重点是自我效能感和能力。就研究内容而言,本研究具有一定的适用性。实验设计采用前测后测法,分为大、小两组。为此,我们将34名学生分为两组(n=17),参与了本研究。学生在前测阶段进行了5个模块的学习,然后在习得阶段进行了5个模块的学习,共进行了10个模块的学习,然后进行了12个模块的记忆保留和迁移。在检验数据的正态性后,采用独立检验和方差分析(重复测量方差分析)。本研究结果显示,大目标组和小目标组在学习推杆球方面有显著差异(p<0.05),但两组在效能和感知能力方面无显著差异。结果表明,提高期望对高尔夫球运动技能的学习有显著影响,而提高期望对自我效能感和感知能力无显著影响。1. Homa Alipoor,(硕士)伊斯兰阿扎德大学卡拉伊分校,卡拉伊,伊朗
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引用次数: 0
Comparison of Orientations to Activities on Exercise Self-efficacy and Indices of Well-being among Physically-motion Disables 运动障碍人群运动自我效能感与幸福感指标的活动取向比较
Pub Date : 2020-08-01 DOI: 10.29252/JRSM.10.19.163
M. Aghdasi, B. Behzadnia
This study examined the comparison of exercise self-efficacy and indices of wellbeing based on different orientations to activities among physically-motion disables and veterans. 123 physically-motion disables and veterans filled the questionnaires of exercise self-efficacy, hedonia and eudemonia motives for activities, positive and negative affect and subjective vitality.The results showed that only eudemonia motive positively associated with positive affect and vitality. Exercise self-efficacy positively associated with eudemonic well-being. There were significant differences between different orientation to activities on positive affect and vitality. People whose lives were high in eudemonia had higher degrees of positive affect and vitality than people whose lives in the lower degree of both hedonia and eudemonia (empty life). Also, people whose lives were in both high eudemonia and hedonia (full life) had the higher degree of positive affect than people whose lives in empty life.The finding show of crucial role of eudemonia on well-being among physically-motion disables and veterans, and the combination of hedonia and eudemonia may be associated with optimal well-being. 1. Mohammad Taghi Aghdasi, (Ph.D) University of Tabriz, Tabriz, Iran
本研究考察了运动障碍人群和退伍军人基于不同运动取向的运动自我效能感和幸福感指数的比较。123名运动残障人士和退伍军人填写了运动自我效能感、快乐与快乐、活动动机、积极与消极影响、主观活力等问卷。结果表明,只有快乐动机与积极情绪和活力呈正相关。锻炼自我效能感与幸福幸福感正相关。不同活动取向在积极情感和活力上存在显著差异。生活幸福度高的人比生活幸福度和幸福度(空虚生活)都低的人有更高的积极情感和活力。此外,生活在高度幸福和快乐(充实生活)中的人比生活在空虚生活中的人有更高程度的积极影响。研究结果表明,快乐感对运动障碍和退伍军人的幸福感起着至关重要的作用,快乐感和快乐感的结合可能与最佳幸福感有关。1. Mohammad Taghi Aghdasi,大不里士大学博士,伊朗大不里士
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引用次数: 0
The Effects of the Learning Model, Skilled Model, and Positive Self-review on the Learning of Front Crawl Swimming in Children 学习模式、技能模式和积极自我评价对儿童自由泳学习的影响
Pub Date : 2020-08-01 DOI: 10.29252/JRSM.10.19.105
Majid Razavinia, Shahab Parvinpour, S. Arsham
One of the main goals of the mission of experts motor learning is maximize the quality of learning experiences and optimize the educational environment .The purpose of this study was focusing on the effects of learning model, skilled model and positive self-review crawl on learning in children aged 9 to 11 years in Alborz Province. Participants of the random and available samples divided into different groups. Thus, Participants of all groups practiced three time in a week which have 20 attempt to practice in every session and totally all the crawl swimming exercises were finished at 12 session. at the end of the twelfth session acquisition test and a week after the end of the last session retention and transfer tests were taken. The dependent variable was the quality of Participants which was performed by swimming instructor-notch swimming using crawl skills assessment Czech list. The results indicate the advantage of the three types of model crawl performance and significant difference between groups in the acquisition, retention and transfer test) p<0/05(.Also, positive self-review and learning model groups was considerably better than skilled model and control group in Acquisition test. Furthermore, skilled model group scores are really higher than the control group. Positive self-review groups had the best performance in the retention and transfer tests in comparison with the other groups (learning model, skilled model and control). After that, learning model group was more effective than the rest of them (skilled model and Control groups). Finally, control groups had lowest performance among all mentioned groups 1. Majid Razavinia, (M.S) Kharazmi University, Tehran, Iran
运动学习专家的主要任务之一是最大限度地提高学习体验的质量和优化教育环境,本研究的目的是研究学习模式、技能模式和积极的自我回顾爬行对阿尔布尔斯省9 ~ 11岁儿童学习的影响。随机和可用样本的参与者分为不同的组。因此,各组参与者每周练习3次,每节练习20次,在第12节时完成所有的爬泳练习。在第十二届会议结束时和最后一次会议结束后一周,进行了留存和转移测试。因变量为被试的素质,采用游泳指导员等级游泳,采用捷克表进行爬泳技能评估。结果表明,三种模型的爬行性能均具有优势,且在习得、保留和迁移测试中组间差异显著(p<0/05)。在习得测试中,积极自我检讨组和学习模式组显著优于熟练模式组和对照组。此外,熟练模型组的得分确实高于对照组。与其他组(学习型组、熟练型组和对照组)相比,积极自我评价组在记忆保留和迁移测试中的表现最好。之后,学习模型组比其他组(熟练模型组和对照组)更有效。最后,对照组在上述所有组中表现最差。Majid Razavinia,(硕士)伊朗德黑兰哈拉兹米大学
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引用次数: 0
Comparison Effect of Quiet Eye and Quiet Mind Training on learning of Dart Throws Skill 静眼与静心训练对飞镖技术学习的比较效果
Pub Date : 2020-08-01 DOI: 10.29252/JRSM.10.19.148
Ebrahim Norouzi, F. Hosseini, Seyed Mohammad Kazem Vaezmosavi
The aim of present study is to investigate effect of the quiet eye and quiet mind training on the dart throw learning. Thirty young males were selected with 24.53 mean aged through convenience sampling and randomly divided into quiet eye group, quiet mind group and control group. The study was conducted in four phases, including: Pre-test, training in quiet eye and quiet mind training, retention 1, under pressure test and retention 2. Descriptive statistics, Mixed ANOVA and post-hoc Bonferroni correction were used to data analyze. The results of the study showed that radial error of all groups dwindled as the result of training. Moreover, the radial error of quiet group was lower than other groups and that of quiet mind group was lower control group. Likewise, quiet eye and mind groups were capable of maintaing their performance in the under-pressure test rather than control group. The results of this study suggest that quiet mind and quiet eye training would be beneficial as a tool to prime impilicit learning conditions.
本研究旨在探讨静眼静心训练对飞镖投掷学习的影响。采用方便抽样的方法,选取平均年龄24.53岁的年轻男性30名,随机分为静眼组、静心组和对照组。研究分四个阶段进行,包括:前测、静眼静心训练、留用1、压力下测试、留用2。采用描述性统计、混合方差分析和事后Bonferroni校正进行数据分析。研究结果表明,由于训练的结果,所有组的径向误差都减小了。静息组的径向误差低于其他各组,静息组的径向误差低于对照组。同样,静眼组和静心组在压力测试中比对照组更能保持他们的表现。本研究结果表明,静心和静眼训练作为启动内隐学习条件的工具是有益的。
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引用次数: 0
Place Research and Return to Sport: An Analysis of the Aesthetic Role and the Tendency of Customers to Sport 场所研究与回归体育:顾客对体育的审美作用与倾向分析
Pub Date : 2020-08-01 DOI: 10.29252/JRSM.10.19.57
Z. Karimi, Javad Gholamian, V. Saatchian
The present study investigates the role of aesthetic dimensions of the place and the tendency of costumers to the sport in physical fitness and aerobics clubs in Mashhad. The research method was descriptive-correlational and the statistical population consisted of customers of Mashhad fitness and aerobics clubs. Considering correlational studies, 250 persons were selected (randomly) as the samples. Then two questionnaires of Soleimani's Aesthetic Dimensions (2012) and Gil's Sport Participation Motivation Questionnaire (1983) were used. The validity and reliability of the questionnaires were 0.71 and 0.82, respectively. The results showed that the most important aesthetic component of "color" is in the first priority and the "environment" component is in the last priority. In terms of forecasting the tendency of customers to sports, It can be said that 43% of the changes in tendency to sports is related to aesthetic variable (P<0.05). The dimensions of aesthetics can have a positive and significant effect equal to 0.77 on tendency to sports. Considering the changing of today's customer’s attitude regarding the use of equipped and modern sports spaces with exclusive spaces and modern style, applying aesthetic dimensions can be useful for customer satisfaction, assurance of their loyalty, as well as the tendency of people to sports and sports clubs. 1. Zahra karimi, (M.A) SanabadGolbahar University, Mashhad, Iran
本研究调查了马什哈德体育健身和健美操俱乐部中审美维度的作用和顾客对体育运动的倾向。研究方法是描述性相关的,统计人群由马什哈德健身和健美操俱乐部的顾客组成。考虑相关性研究,随机选取250人作为样本。然后使用Soleimani's Aesthetic Dimensions(2012)和Gil's Sport Participation Motivation Questionnaire(1983)两份问卷。问卷的效度和信度分别为0.71和0.82。结果表明:“色彩”是最重要的审美成分,“环境”是最重要的审美成分。在预测顾客的体育倾向方面,可以说43%的体育倾向变化与审美变量有关(P<0.05)。美学维度对运动倾向有显著的正向影响(0.77)。考虑到当今客户对使用配备齐全的、具有专属空间和现代风格的现代运动空间的态度的变化,应用美学维度可以帮助客户满意度,保证他们的忠诚度,以及人们对运动和体育俱乐部的倾向。1. Zahra karimi,(硕士)SanabadGolbahar大学,马什哈德,伊朗
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引用次数: 0
Effect Feedback after Good and Poor Trials on learning and Error Detection Ability Children in Dart Throwing Skill 儿童投掷飞镖技术学习与错误识别能力好坏试验的效果反馈
Pub Date : 2020-08-01 DOI: 10.29252/JRSM.10.19.92
A. Abaszadeh, Abdolah Ghasemi, A. Heirani, M. N. Nik
Augmented feedback is information that guidance performance to direction correct response and has critical role in motor skill learning. The purpose of this study was to examine the effect of knowledge of results, after good and poor trials on learning and error estimation capability in children.32 elementary students (Mean age 10/4, SD ± 0/9) that all novice and no experience in dart skill participated in this research and randomly divided in two groups (good and poor feedback groups). Participants’ in acquisition phase exercise dart skill at 10 blacks (6-trial) and received knowledge of resulting feedback on 3 attempts in each block, also in all their trials on the acquisition and retention had error estimation. Multiplex Analysis of variance test (2*2) with repeated measures, independent t test and Multiple Analysis of variance test used to data analysis (α=0.05). There were significant difference between two groups in performance and error estimation in practice phase (p=0/001). Also, the good feedback group showed learning and error detection capability advantages on a delayed retention test (p=0/001). These results demonstrated that learning and error detection capability are facilitated if feedback is presented after good rather than poor trials. 1. Ali Abaszadeh, (Ph.D student) Islamic Azad University Science and Research Branch, Tehran, Iran
增强反馈是一种指导行为向正确反应方向发展的信息,在运动技能学习中具有重要作用。本研究的目的是检验结果的知识,经过良好和不良的试验对儿童的学习和错误估计能力的影响。本研究选取32名初学、无飞镖技能经验的小学生(平均年龄10/4,SD±0/9),随机分为反馈好组和反馈差组。在习得阶段,参与者在10个黑色(6个试验)中练习飞镖技能,并在每个块中接受3次尝试的结果反馈,并且在他们所有的习得和保留试验中都有误差估计。采用重复计量的多重方差分析检验(2*2),采用独立t检验和多重方差分析检验进行数据分析(α=0.05)。两组在练习阶段的表现和误差估计上有显著差异(p=0/001)。此外,良好反馈组在延迟记忆测试中表现出学习和错误检测能力优势(p=0/001)。这些结果表明,如果在良好而不是糟糕的试验后提供反馈,则学习和错误检测能力将得到促进。1. Ali Abaszadeh(博士生),伊朗德黑兰伊斯兰阿扎德大学科学与研究分部
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引用次数: 0
the Consequences of Toxic Leadership in Sport Teams: Mediation Role of Unit Civility 体育团队有毒领导的后果:单位文明的中介作用
Pub Date : 2020-08-01 DOI: 10.29252/jrsm.10.19.180
S. A. Ebrahimi, Mohsen Eynali, Hooshmand Bagheri GaraBolagh
In recent years, leadership studies have been expanded and new leadership models have been presented by scholars that one of these models is toxic leadership. Contrary to positivist leadership styles, toxic leadership emphasizes the negative aspects of a leader. The popularity of the dark leadership vision has led to the development of a toxic leadership model. The present study seeks to investigate the consequences of toxic leadership with an emphasis on mediation role of unit civility. This is a applied and descriptive study and has been performed by survey method. For this purpose, a sample of 210 sports athletes in Semnan were randomly selected. Data were collected with questionnaire and analyzed using structural equation modeling in Smart-Pls software. Findings show that, toxic leadership has a significant relationship with organizational cynicism and Intention to Leave. There was a negative and significant relationship between toxic leadership, organizational trust and unit civility. In addition, the unit civility has a negative and significant relationship with organizational cynicism and Intention to Leave. Also, there was a significant relationship between unit civility and organizational trust. 1. Seyed Abbas Ebrahimi, (Ph.D) Semnan University, Semnan, Iran
近年来,领导力研究得到了拓展,学者们提出了新的领导模型,其中一种模型是有毒领导。与积极主义领导风格相反,有毒领导强调领导者的消极方面。黑暗领导观念的流行导致了有毒领导模式的发展。本研究旨在探讨有毒领导的后果,强调单位文明的中介作用。这是一项应用描述性研究,采用调查法进行。为此,我们随机抽取塞姆南地区210名体育运动员作为样本。采用问卷调查法收集数据,并在Smart-Pls软件中使用结构方程建模进行分析。研究结果表明,有毒领导与组织玩世不恭和离职倾向有显著关系。有毒领导与组织信任、单位文明存在显著负相关。此外,单位文明与组织玩世不恭和离职意向存在显著负相关。单位文明与组织信任之间存在显著的相关关系。1. Seyed Abbas Ebrahimi,(博士)Semnan大学,Semnan,伊朗
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引用次数: 0
The Effect of Feedback based on Inherent and Incremental Ability Theories on Dynamic Balance in Middle-aged Women 基于内在和增量能力理论的反馈对中年女性动态平衡的影响
Pub Date : 2020-08-01 DOI: 10.29252/JRSM.10.19.122
S. T. Boroujeni, Masoumeh Karimnejat
The aim of this study was to examine the effect of inherent and incremental ability theories feedback on dynamic balance in middle-aged women. 29 middleaged women (Mean age: 53.75±2.94) randomly assigned into two groups (inherent ability= 15 subjects, and incremental ability= 14 subjects). Both groups after the dynamic balance pretest (Timed Up and Go) received different instructions feedback. Immediate retention test at the end of sessions and delayed retention test was a day later. The transfer test conducted by cognitive and manual task. All tests performed on three stages and the score was recorded average each. The Mixed analysis of variance not significant difference between two feedbacks in dynamic balance (P= 0.249). In addition, analysis of variance with repeated measures showed that the dynamic balance in middle-aged women affected by both the inherent ability-based feedback (P= 0.0005) and incremental ability-based feedback (P=0.000003). Consequently, apart from type of ability-based feedback, the effectiveness of both types of feedback in dynamic balance confirmed. In the other words, short-term effects in both groups indicated a significant improvement in dynamic balance from pre-post-test and immediate retention. In addition, the results proved that it seems to secondary cognitive tasks more than motor impair balance. 1. Shahzad Tahmasebi Boroujeni, (Ph.D) University of Tehran, Tehran, Iran
本研究旨在探讨内在能力理论与增量能力理论对中年女性动态平衡的影响。29名中年女性(平均年龄:53.75±2.94)随机分为两组(固有能力组15例,增量能力组14例)。两组在动态平衡预测试(Timed Up和Go)后得到不同的指令反馈。在游戏结束时进行即时留存测试,并在一天后进行延迟留存测试。通过认知任务和手工任务进行迁移测试。所有测试分三个阶段进行,并记录每个阶段的平均得分。混合方差分析两种反馈在动态平衡上无显著差异(P= 0.249)。此外,重复测量方差分析表明,中年妇女的动态平衡受到固有能力反馈(P= 0.0005)和增量能力反馈(P=0.000003)的影响。因此,除了基于能力的反馈类型外,两种类型的反馈在动态平衡中的有效性得到了证实。换句话说,两组的短期效果都表明,从测试前后和即时记忆能力来看,动态平衡有了显著改善。此外,结果证明,它似乎是次要认知任务比运动损害平衡。1. Shahzad Tahmasebi Boroujeni,(博士)德黑兰大学,伊朗德黑兰
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引用次数: 0
Adventure Sports Development Paradigm 冒险运动发展模式
Pub Date : 2020-08-01 DOI: 10.29252/jrsm.10.19.31
Chalak Majidi, Marjan Saffari, M. Khabiri
: In recent years, adventure sports have been growing increasingly. Adventure sports are new and appealing activities that regularly include some kinds of physical and mental challenges and the relative presence of the natural environment. These activities are presenting new paths and sometimes they called a serious competitor for mainstream sport. The aim of this study was to present a paradigm for adventure sports development. The qualitative methodology used in this study has followed an interpretive approach that was achieved by grounded theory. Data was collected from literature, interviews, focus groups, adventure sports-related documentary films, and movies. The results of this study are presenting an adventure sports paradigm. In this paradigm developmental causal conditions of adventure sports, a contexture of adventure sports, existing intervening conditions, and contextual conditions, strategies and tactics for developing adventure sports and finally consequences. To appropriate recognition and encountering with this field, that most probably will be one of the main parts of sport, we suggest doing more scientific research, especially with futurology approaches. Abstract: In the recent years, adventure sports has been growing increasingly. Adventure sports are new and appealing activities that regularly include some kinds of physical and mental challenges and relative presence of natural environment. These activities are presenting new paths and sometime they called as a serious competitor for mainstream sport. The aim of this study was to present a paradigm for adventure sports development. The qualitative methodology used in this study has followed an interpretive approach that was achieved by grounded theory. Data was collected from literature, interviews, focus groups, adventure sports related documentary films and movies. Results of this study are presenting adventure sports paradigm. In this paradigm developmental causal conditions of adventure sports, contexture of adventure sports, existing intervening conditions and contextual conditions, strategies and tactics for developing adventure sports and finally consequences. To appropriate recognition and encountering with this field, that most probably will be one of the main part of sport, we suggest doing more scientific research, especially with futurology approaches.
近年来,冒险运动越来越受欢迎。冒险运动是一种新颖而有吸引力的活动,通常包括一些身体和精神上的挑战以及自然环境的相对存在。这些活动正在呈现新的道路,有时它们被称为主流体育的严重竞争对手。本研究的目的是为冒险运动的发展提供一个范例。本研究中使用的定性方法遵循了一种由扎根理论实现的解释方法。数据收集自文献、访谈、焦点小组、与冒险运动相关的纪录片和电影。本研究的结果呈现出一种冒险运动范式。在这一范式中,冒险运动的发展因果条件、冒险运动的情境、现有的干预条件、情境条件、发展冒险运动的策略和战术以及最终的后果。为了更好地认识和了解这个很可能成为体育运动主要部分之一的领域,我们建议做更多的科学研究,特别是用未来学的方法。摘要:近年来,冒险运动日益兴起。冒险运动是一种新的、有吸引力的活动,它经常包括一些身体和精神上的挑战,以及相对于自然环境的存在。这些活动正在呈现新的道路,有时它们被称为主流体育的严重竞争对手。本研究的目的是为冒险运动的发展提供一个范例。本研究中使用的定性方法遵循了一种由扎根理论实现的解释方法。数据通过文献、访谈、焦点小组、冒险运动相关的纪录片和电影收集。本研究结果呈现冒险运动模式。在这一范式中,冒险运动的发展因果条件、冒险运动的情境、现有的干预条件和情境条件、发展冒险运动的策略和战术以及最终的结果。为了更好地认识和接触这个很可能成为体育运动主要部分之一的领域,我们建议做更多的科学研究,特别是用未来学的方法。
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引用次数: 0
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Research in Sport Management & Motor Behavior
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