Pub Date : 2022-06-01DOI: 10.21608/ijmsat.2022.265455
Huda Abdullah Al-Qahtani
The research reviews the contents of the color in the Holy Qur’an according to its contexts in the noble verses, which came in (33) verse, and in six colors: white, black, red, blue, yellow and green. The research sought to take advantage of them to reach a new vision related to the rules, concepts and plastic formulations; Which, when addressed, may help defining those and trying to reveal the implications of those contents in influencing the self through the environment of culture, directing recipient to a new vision in reading color. plant when it enters Our bodies generate that affects especially what is related in this research to the Arab person in particular, and other results that can be invested in new images to adapt color plastically from the context of the contents Quranic.
{"title":"The implications of color in the Holy Quran with a plastic vision","authors":"Huda Abdullah Al-Qahtani","doi":"10.21608/ijmsat.2022.265455","DOIUrl":"https://doi.org/10.21608/ijmsat.2022.265455","url":null,"abstract":"The research reviews the contents of the color in the Holy Qur’an according to its contexts in the noble verses, which came in (33) verse, and in six colors: white, black, red, blue, yellow and green. The research sought to take advantage of them to reach a new vision related to the rules, concepts and plastic formulations; Which, when addressed, may help defining those and trying to reveal the implications of those contents in influencing the self through the environment of culture, directing recipient to a new vision in reading color. plant when it enters Our bodies generate that affects especially what is related in this research to the Arab person in particular, and other results that can be invested in new images to adapt color plastically from the context of the contents Quranic.","PeriodicalId":228688,"journal":{"name":"International Journal of Multidisciplinary Studies in Art and Technology","volume":"238 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114537964","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-01DOI: 10.21608/ijmsat.2022.276732
Rahma Mahmoud Ahmed Mahmoud
: The Nubian heritage is ancient, the Nubian civilization, whose roots extend back to more than two thousand years before the birth of Christ, and which is considered the pride of Egypt, but rather of Africa as a whole. Where the ancient Nubia extended from the first waterfall in Aswan to the fifth cataract before the beginning of the bending of the Nile, and people lived on this narrow strip on the Nile, which extends about five hundred kilometers. It withstood and remained throughout the ages, despite the exposure of the Nubians in their different geographical regions to many intrusions and cultural interactions. There is also no more important and urgent element and ingredient in the context of preserving the Nubian culture than the language, according to what Dr. Venus Fouad, a critic and plastic artist, explains, referring to the role and value of the Nubian language, and the need to work on reviving and developing it, expressing her happiness that all the candidates’ programs For the presidency in Egypt, he shed light on the problems of the Nuba and the attention to it, and demanded that we shed light on the importance of the Nubian language, because it has become threatened with extinction.
{"title":"The Nubian heritage and its impact on contemporary plastic art","authors":"Rahma Mahmoud Ahmed Mahmoud","doi":"10.21608/ijmsat.2022.276732","DOIUrl":"https://doi.org/10.21608/ijmsat.2022.276732","url":null,"abstract":": The Nubian heritage is ancient, the Nubian civilization, whose roots extend back to more than two thousand years before the birth of Christ, and which is considered the pride of Egypt, but rather of Africa as a whole. Where the ancient Nubia extended from the first waterfall in Aswan to the fifth cataract before the beginning of the bending of the Nile, and people lived on this narrow strip on the Nile, which extends about five hundred kilometers. It withstood and remained throughout the ages, despite the exposure of the Nubians in their different geographical regions to many intrusions and cultural interactions. There is also no more important and urgent element and ingredient in the context of preserving the Nubian culture than the language, according to what Dr. Venus Fouad, a critic and plastic artist, explains, referring to the role and value of the Nubian language, and the need to work on reviving and developing it, expressing her happiness that all the candidates’ programs For the presidency in Egypt, he shed light on the problems of the Nuba and the attention to it, and demanded that we shed light on the importance of the Nubian language, because it has become threatened with extinction.","PeriodicalId":228688,"journal":{"name":"International Journal of Multidisciplinary Studies in Art and Technology","volume":"429 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124231122","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-01DOI: 10.21608/ijmsat.2021.226070
Salsabil Elregaily
In 3122, the Egyptian society witnessed a strong shift in the aftermath of 25 th January Revolution. Major political, social, cultural and economic challenges have occurred together with other unprecedented overlaps in art scene. A remarkable change has dominated the public space of Egyptian cities; Mural paintings that implemented Arabic calligraphy were considered constant reminders for passers-by of the drastic changes the „Arab spring‟ brought to the region. In this regard, setting a comparative framework of the relationship between Arabic calligraphy and public space before and after 2011 Revolution is a necessity. Not only because a clear transformation in the freedom of art practice has emerged, but also to shed a light on the role Arabic Calligraphy has played in documenting different political and social discourses.
{"title":"Arabic Calligraphy and Public Space in Contemporary Contexts before and After 2011 Egyptian Revolution","authors":"Salsabil Elregaily","doi":"10.21608/ijmsat.2021.226070","DOIUrl":"https://doi.org/10.21608/ijmsat.2021.226070","url":null,"abstract":"In 3122, the Egyptian society witnessed a strong shift in the aftermath of 25 th January Revolution. Major political, social, cultural and economic challenges have occurred together with other unprecedented overlaps in art scene. A remarkable change has dominated the public space of Egyptian cities; Mural paintings that implemented Arabic calligraphy were considered constant reminders for passers-by of the drastic changes the „Arab spring‟ brought to the region. In this regard, setting a comparative framework of the relationship between Arabic calligraphy and public space before and after 2011 Revolution is a necessity. Not only because a clear transformation in the freedom of art practice has emerged, but also to shed a light on the role Arabic Calligraphy has played in documenting different political and social discourses.","PeriodicalId":228688,"journal":{"name":"International Journal of Multidisciplinary Studies in Art and Technology","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124299673","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-01DOI: 10.21608/ijmsat.2021.226258
Sarah Ismail Ahmed Ahmed Meligy
: The subject of this research is aims to the sea element, its definition, the diversity of its visual vocabulary and its implications with legacies in many civilizations since the dawn of history.
本研究的主题是海洋元素，它的定义，它的视觉词汇的多样性，以及它对历史上许多文明遗产的影响。
{"title":"The artistic development of the sea element in ancient civilizations","authors":"Sarah Ismail Ahmed Ahmed Meligy","doi":"10.21608/ijmsat.2021.226258","DOIUrl":"https://doi.org/10.21608/ijmsat.2021.226258","url":null,"abstract":": The subject of this research is aims to the sea element, its definition, the diversity of its visual vocabulary and its implications with legacies in many civilizations since the dawn of history.","PeriodicalId":228688,"journal":{"name":"International Journal of Multidisciplinary Studies in Art and Technology","volume":"72 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126503584","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-01DOI: 10.21608/ijmsat.2021.238915
Said bin Hamad AL-Wahaibi
: The current research deals with the issue of (desert heritage) between identity and belonging and its reflection in the works of contemporary Omani plastic art in its aesthetic and expressive dimensions which confirm the inevitability of belonging and communication between the world of the contemporary Omani plastic artist and the heritage of his environment and proving the depth of his symbolic presence in his works as he expressed in Tashkeel His harmonic visions with his symbols started from the features of people and their affiliations, folklore, daily life and traditional crafts decorated with decorations and colors, as happens with the use of (Desert Heritage) to act of belonging and prove identity By adopting heritage visual images with stories that narrate appearances, traditions and norms, which are important entries reviewed by the researcher - in the theoretical framework of the study and covered by his research experience with the entrance to the analysis based on building a standard in aesthetic analysis that includes determinants (the artwork - its data - the symbols of the desert heritage - concepts of identity And belonging in the work of art - the semantic interpretation of the dimensions of identity and belonging), all of which represent data that contributed to the interpretation of the connotations of identity and belonging and their reflection on the symbols of (desert heritage) in the works of contemporary Omani plastic art that extend behind the visual structures of the symbol, And the environmental and cultural influences surrounding the creativity of the artwork, and the artist's life circumstances. The current research study came out with recommendations to clarify the importance of dealing with the contemporary Omani formation of (desert heritage) topics in order to invest in the field of aesthetic analysis of the works of plastic art in the field of critical studies.
{"title":"The dynamics of visual culture and experimental practice in contemporary Omani plastic art","authors":"Said bin Hamad AL-Wahaibi","doi":"10.21608/ijmsat.2021.238915","DOIUrl":"https://doi.org/10.21608/ijmsat.2021.238915","url":null,"abstract":": The current research deals with the issue of (desert heritage) between identity and belonging and its reflection in the works of contemporary Omani plastic art in its aesthetic and expressive dimensions which confirm the inevitability of belonging and communication between the world of the contemporary Omani plastic artist and the heritage of his environment and proving the depth of his symbolic presence in his works as he expressed in Tashkeel His harmonic visions with his symbols started from the features of people and their affiliations, folklore, daily life and traditional crafts decorated with decorations and colors, as happens with the use of (Desert Heritage) to act of belonging and prove identity By adopting heritage visual images with stories that narrate appearances, traditions and norms, which are important entries reviewed by the researcher - in the theoretical framework of the study and covered by his research experience with the entrance to the analysis based on building a standard in aesthetic analysis that includes determinants (the artwork - its data - the symbols of the desert heritage - concepts of identity And belonging in the work of art - the semantic interpretation of the dimensions of identity and belonging), all of which represent data that contributed to the interpretation of the connotations of identity and belonging and their reflection on the symbols of (desert heritage) in the works of contemporary Omani plastic art that extend behind the visual structures of the symbol, And the environmental and cultural influences surrounding the creativity of the artwork, and the artist's life circumstances. The current research study came out with recommendations to clarify the importance of dealing with the contemporary Omani formation of (desert heritage) topics in order to invest in the field of aesthetic analysis of the works of plastic art in the field of critical studies.","PeriodicalId":228688,"journal":{"name":"International Journal of Multidisciplinary Studies in Art and Technology","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121788953","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-01DOI: 10.21608/ijmsat.2021.226263
Mohammed Abdel Rahman El Shafei
: The term (performing arts) has been associated with the high ability to present distinct and unconventional artistic performances, which flourished in the sixties of the last century, and relied on the connotations of visual presentation more than the connotations of the dramatic text. This type of performance also relied on exploiting the theatrical space and utilizing it fully, which adds a kind of dazzling, especially with the performance of the performer's physical skills amid the various elements of the scenography. The artistic beginnings of these performances may be the result of some drawings that some plastic artists dealt with, which include a visualization of concerts and performances, and then turned into live performances thanks to the pioneering artists. What distinguishes performance shows is the fusion of all performance arts within one theatrical mold that reflects the accuracy and function of each one. Therefore, this type of show requires unconventional performers and directors, who can experiment and develop.
{"title":"The prospects for theatrical performance arts in tradition and experimentation “Analytical study”","authors":"Mohammed Abdel Rahman El Shafei","doi":"10.21608/ijmsat.2021.226263","DOIUrl":"https://doi.org/10.21608/ijmsat.2021.226263","url":null,"abstract":": The term (performing arts) has been associated with the high ability to present distinct and unconventional artistic performances, which flourished in the sixties of the last century, and relied on the connotations of visual presentation more than the connotations of the dramatic text. This type of performance also relied on exploiting the theatrical space and utilizing it fully, which adds a kind of dazzling, especially with the performance of the performer's physical skills amid the various elements of the scenography. The artistic beginnings of these performances may be the result of some drawings that some plastic artists dealt with, which include a visualization of concerts and performances, and then turned into live performances thanks to the pioneering artists. What distinguishes performance shows is the fusion of all performance arts within one theatrical mold that reflects the accuracy and function of each one. Therefore, this type of show requires unconventional performers and directors, who can experiment and develop.","PeriodicalId":228688,"journal":{"name":"International Journal of Multidisciplinary Studies in Art and Technology","volume":"108 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125028916","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-01DOI: 10.21608/ijmsat.2021.226262
Nada Emad Abd El-Motaleb, Hassan Mohamed Abolnaga
From the dominance of Microsoft Word to the emergence of @font-face CSS typography style has reduced the typography style to one font per font design, usually Arial. As manufacturing types were increasingly shifted from foundries to software companies. The design of the letters by the use of the foundry is still a resource for designers, not the general public. Website and Layout rediscovered Latitude, Serif, and Specialized fonts once again. Or is there something else on the horizon for printing? Will the old three-line layout rules be developed as the de facto basis for font design limitations in traditional book publishing? INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY STUDIES IN ART AND TECHNOLOGY ISSN: 2735-4342 VOLUME 4, ISSUE 2, 2021, 131 – 148. www.egyptfuture.org/ojs/ 132 Using a CMS like Word Press? A large number of publications are produced by words; supporting fonts support various glyphs in a language? The research will attempt to consider these issues and focus on the impact of websites and Web 2.0 topics. In addition, these examples in current use and the impact of globalization on web distribution, print, and font usage will be investigated with the specific examples included to support the examination's conclusions and extend the use of font APIs and their impact on print usage. One thing is clear, which is that changes in service delivery and the desire to seize the dominant position in the world market not only create time for new services, but also create the need to distinguish brands through typography. It is clear that the future will include changes in the use of the type (fonts) and how it is delivered on different digital devices. In age, Branding is everything.
{"title":"Influence of Changing the New Technology on Digital Typography (case study – Arial font)","authors":"Nada Emad Abd El-Motaleb, Hassan Mohamed Abolnaga","doi":"10.21608/ijmsat.2021.226262","DOIUrl":"https://doi.org/10.21608/ijmsat.2021.226262","url":null,"abstract":"From the dominance of Microsoft Word to the emergence of @font-face CSS typography style has reduced the typography style to one font per font design, usually Arial. As manufacturing types were increasingly shifted from foundries to software companies. The design of the letters by the use of the foundry is still a resource for designers, not the general public. Website and Layout rediscovered Latitude, Serif, and Specialized fonts once again. Or is there something else on the horizon for printing? Will the old three-line layout rules be developed as the de facto basis for font design limitations in traditional book publishing? INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY STUDIES IN ART AND TECHNOLOGY ISSN: 2735-4342 VOLUME 4, ISSUE 2, 2021, 131 – 148. www.egyptfuture.org/ojs/ 132 Using a CMS like Word Press? A large number of publications are produced by words; supporting fonts support various glyphs in a language? The research will attempt to consider these issues and focus on the impact of websites and Web 2.0 topics. In addition, these examples in current use and the impact of globalization on web distribution, print, and font usage will be investigated with the specific examples included to support the examination's conclusions and extend the use of font APIs and their impact on print usage. One thing is clear, which is that changes in service delivery and the desire to seize the dominant position in the world market not only create time for new services, but also create the need to distinguish brands through typography. It is clear that the future will include changes in the use of the type (fonts) and how it is delivered on different digital devices. In age, Branding is everything.","PeriodicalId":228688,"journal":{"name":"International Journal of Multidisciplinary Studies in Art and Technology","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128302909","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-01DOI: 10.21608/ijmsat.2021.226053
Rehab Basiony Ismail El shahed
{"title":"Printmaking and alternative solutions to overcome the problems of implementation in silk screen printing in light of the current circumstances and developments of events","authors":"Rehab Basiony Ismail El shahed","doi":"10.21608/ijmsat.2021.226053","DOIUrl":"https://doi.org/10.21608/ijmsat.2021.226053","url":null,"abstract":"","PeriodicalId":228688,"journal":{"name":"International Journal of Multidisciplinary Studies in Art and Technology","volume":"35 6","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121068271","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-01DOI: 10.21608/ijmsat.2021.226056
Sherin Mokhtar AbdelHamid Rezk
: Art and its impact on contemporary environment has attracted the attention of several mural artist and academics. The charming area of Nubia with its strategic location on the banks of the river Nile emerged as the source of inspiration of several artists. Nubian art is characterized by special features based on the beliefs and traditions of successive civilizations beginning from the Stone Age. Art has also left his impact on Nubian region giving it a distinctive character. The current study follows the description and analytical approach while re-examining the study samples as models existing in the Nubia country in terms of the design unit of the artwork (mural design), the color unity, whether it is pigments created for wall work or various materials used in the context of wall painting techniques has also been studied and analyzed. The impact of the murals on the area emerges as a consequence. Every wall design has a positive impact on the heritage of the site. It also has a profound impact on the history of contemporary wall design in general. The study found that mural painting has a decisive impact in reviving the heritage by highlighting the aesthetics of the context through the diversity of its painting. This suggests community and the surrounding environment. Hence, we find that mural painting can find contemporary structural solutions with different and sophisticated technologies especially in the presence of technological development of the eras. This also confers new and innovative artistic significance that linked to the temporal scheme in terms of design, unity. The critical analysis of study samples has revealed the dialectics between the mural and the environment context that has led to the revival of the heritage and spatial value of those places in Egypt. The aim impact of these drawing on the surrounding environment and heritage of this underscores the impact of art on contemporary environment while the technique of mural painting creates a special link and bondage between the community and the artist through the idea of design. The areas are revival through this implementation. The area and murals emerge as contemporary models of wall designs, and impact the surrounding environment in terms of design and execution. These drawings have high quality artistic and creative value. This study has yet another aspect it suggest the importance of making available template. The idea of research on the execution of applied works in different sites of Egypt. This area has well been researched, especially in the presences of such huge development in the field of materials,
{"title":"The Impact of Murals on Contemporary Environment with Special References to the (Nubia Region)","authors":"Sherin Mokhtar AbdelHamid Rezk","doi":"10.21608/ijmsat.2021.226056","DOIUrl":"https://doi.org/10.21608/ijmsat.2021.226056","url":null,"abstract":": Art and its impact on contemporary environment has attracted the attention of several mural artist and academics. The charming area of Nubia with its strategic location on the banks of the river Nile emerged as the source of inspiration of several artists. Nubian art is characterized by special features based on the beliefs and traditions of successive civilizations beginning from the Stone Age. Art has also left his impact on Nubian region giving it a distinctive character. The current study follows the description and analytical approach while re-examining the study samples as models existing in the Nubia country in terms of the design unit of the artwork (mural design), the color unity, whether it is pigments created for wall work or various materials used in the context of wall painting techniques has also been studied and analyzed. The impact of the murals on the area emerges as a consequence. Every wall design has a positive impact on the heritage of the site. It also has a profound impact on the history of contemporary wall design in general. The study found that mural painting has a decisive impact in reviving the heritage by highlighting the aesthetics of the context through the diversity of its painting. This suggests community and the surrounding environment. Hence, we find that mural painting can find contemporary structural solutions with different and sophisticated technologies especially in the presence of technological development of the eras. This also confers new and innovative artistic significance that linked to the temporal scheme in terms of design, unity. The critical analysis of study samples has revealed the dialectics between the mural and the environment context that has led to the revival of the heritage and spatial value of those places in Egypt. The aim impact of these drawing on the surrounding environment and heritage of this underscores the impact of art on contemporary environment while the technique of mural painting creates a special link and bondage between the community and the artist through the idea of design. The areas are revival through this implementation. The area and murals emerge as contemporary models of wall designs, and impact the surrounding environment in terms of design and execution. These drawings have high quality artistic and creative value. This study has yet another aspect it suggest the importance of making available template. The idea of research on the execution of applied works in different sites of Egypt. This area has well been researched, especially in the presences of such huge development in the field of materials,","PeriodicalId":228688,"journal":{"name":"International Journal of Multidisciplinary Studies in Art and Technology","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114454741","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The research deals with the effectiveness of augmented reality in the design of interactive publications, as augmented reality is one of the newest and most widely used technology techniques. the latest popularity in print advertisements, and it supports advertising with sound and movement, which makes it more attractive than traditional advertisements, where advertisement is displayed on phone screens, which is a process of merging Virtual objects in a real environment in Real-time , augmented reality combines the real and the virtual. Augmented Reality aims to simplify a user's life by bringing virtual information not only to their immediate surroundings, but also to any indirect view of the real world environment, such as a live video broadcast. Augmented reality enhances the user's ability to visualize and interact with the Real world. INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY STUDIES IN ART AND TECHNOLOGY ISSN: 2735-4342 VOLUME 4, ISSUE 2, 2021, 102 – 130. www.egyptfuture.org/ojs/ 103 Here, the advertising designer seeks to attract the uninterested user of passers-by about the print advertisement, and attracting their attention is achieved through the use of impressive interactive techniques beyond the limits of their expectation, and here the passing user becomes involved in the Augmented experience, and that the goal of the advertisement design is to show the consumer the ability of a particular brand to Satisfying his specific needs, the use of modern digital technologies such as augmented reality will add an interactive element to the print advertisement whereby the consumer will be able to participate positively in the interactive print advertisement. Advertising media has clarified augmented reality in facilitating the interaction process between print advertising and consumers. Near communication technology and quick response codes have become part of the print advertisement design process and facilitated the link between the real and virtual world, the physical factors of the augmented reality printed advertisement represent the elements of sound, movement and colors, so they are in radio and television advertisements. As for the printed advertisement, it is silent and does not contain movement or sound. It shows that the augmented reality came to link the old printed advertisement with what is new and its importance as one of the most important publications for advertisement.
{"title":"The effective of augmented reality in the interactive print design","authors":"Yasmine Mohamed gamee Kamel El-Saidy, Hassan Mohamed Abolnaga","doi":"10.21608/ijmsat.2021.226261","DOIUrl":"https://doi.org/10.21608/ijmsat.2021.226261","url":null,"abstract":"The research deals with the effectiveness of augmented reality in the design of interactive publications, as augmented reality is one of the newest and most widely used technology techniques. the latest popularity in print advertisements, and it supports advertising with sound and movement, which makes it more attractive than traditional advertisements, where advertisement is displayed on phone screens, which is a process of merging Virtual objects in a real environment in Real-time , augmented reality combines the real and the virtual. Augmented Reality aims to simplify a user's life by bringing virtual information not only to their immediate surroundings, but also to any indirect view of the real world environment, such as a live video broadcast. Augmented reality enhances the user's ability to visualize and interact with the Real world. INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY STUDIES IN ART AND TECHNOLOGY ISSN: 2735-4342 VOLUME 4, ISSUE 2, 2021, 102 – 130. www.egyptfuture.org/ojs/ 103 Here, the advertising designer seeks to attract the uninterested user of passers-by about the print advertisement, and attracting their attention is achieved through the use of impressive interactive techniques beyond the limits of their expectation, and here the passing user becomes involved in the Augmented experience, and that the goal of the advertisement design is to show the consumer the ability of a particular brand to Satisfying his specific needs, the use of modern digital technologies such as augmented reality will add an interactive element to the print advertisement whereby the consumer will be able to participate positively in the interactive print advertisement. Advertising media has clarified augmented reality in facilitating the interaction process between print advertising and consumers. Near communication technology and quick response codes have become part of the print advertisement design process and facilitated the link between the real and virtual world, the physical factors of the augmented reality printed advertisement represent the elements of sound, movement and colors, so they are in radio and television advertisements. As for the printed advertisement, it is silent and does not contain movement or sound. It shows that the augmented reality came to link the old printed advertisement with what is new and its importance as one of the most important publications for advertisement.","PeriodicalId":228688,"journal":{"name":"International Journal of Multidisciplinary Studies in Art and Technology","volume":"75 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127399616","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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