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Effective Marketing Strategies of McDonald’s in Malaysia and Indonesia 麦当劳在马来西亚和印度尼西亚的有效营销策略
Pub Date : 2021-08-20 DOI: 10.32535/ijabim.v6i2.1167
Oh Zi Jian, A. Utama, W. Musa, Wafiq Bin Hasly, Ramizah Fatimah Binti Al-Rifae, Nur Syawaltul Aisyah Binti Mohamad Hussa, Nofel Andriawan
The purpose of this study is to examine the effective marketing strategies of McDonald’s in Malaysia and Indonesia. The research method used online survey and analyzed by using SPSS version 24. Literature reviews, journals, and papers also are analyzed to support the collected data. The findings indicated that 87.07% of respondents are satisfied with the existing services whereas 69.83% of respondents are satisfied with the food by McDonald's. The findings also showed that the majority of consumers knew McDonald's from social media. The findings provide suggestions for future research and improvement provided by McDonald especially for offering more options and providing more discounts in their services.
本研究的目的是研究麦当劳在马来西亚和印度尼西亚的有效营销策略。研究方法采用在线调查,并使用SPSS 24版进行分析。文献综述、期刊和论文也被分析以支持收集到的数据。调查结果显示,87.07%的受访者对麦当劳现有的服务感到满意,而69.83%的受访者对麦当劳的食物感到满意。调查结果还显示,大多数消费者是从社交媒体上知道麦当劳的。研究结果为麦当劳未来的研究和改进提供了建议,特别是在他们的服务中提供更多的选择和更多的折扣。
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引用次数: 8
Work Motivation and Quality of Work Life: Its Impact on Organizational Citizenship Behavior of Regional Government Office Employees of North Minahasa Regency 工作动机与工作生活品质对北米那沙县地方政府职员组织公民行为的影响
Pub Date : 2021-08-20 DOI: 10.32535/ijabim.v6i2.1169
B. I. Mundung
The purpose of this study is to determine whether: (1) work motivation has an effect on OCB; (2) the quality of work life affects OCB; (3) work motivation have an effect on the quality of work life. This study used a quantitative approach with a survey method and multiple linear regression used for technique data analysis. The object of research is the local government office employees of North Minahasa Regency. The sample of employees is taken from the Regional Government Office of North Minahasa Regency, while the data collection used a questionnaire instrument. The result of the study showed that work motivation has a direct effect on OCB amount of 6.98%, the quality of work life has a direct effect on OCB amount of 5.95% and work motivation has a direct effect on the quality of work life amount of 2.43%. The results of this study confirmed that OCB can be improved through work motivation and quality of work life.
本研究的目的是确定:(1)工作动机对组织公民行为是否有影响;(2)工作生活质量影响组织公民行为;(3)工作动机对工作生活质量有影响。本研究采用定量方法,采用问卷调查法和多元线性回归对技术数据进行分析。本研究的对象是北米纳哈萨县的地方政府办公室雇员。雇员样本取自北米纳哈萨县区域政府办公室,而数据收集使用问卷调查工具。研究结果表明,工作动机对组织公民行为数量的直接影响为6.98%,工作生活质量对组织公民行为数量的直接影响为5.95%,工作动机对工作生活质量的直接影响为2.43%。本研究的结果证实了组织公民行为可以通过工作动机和工作生活质量来改善。
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引用次数: 3
How Job Stress Affect Job Satisfaction and Employee Performance in Four-Star Hotels 四星级酒店员工工作压力对工作满意度和绩效的影响
Pub Date : 2021-08-20 DOI: 10.32535/ijabim.v6i2.1168
Ni Made Dwi Puspitawati, N. Atmaja
Four-Star Hotels in Bali continue to control the situation of the Covid-19 Pandemic by maintaining employee performance. Social Exchange Theory used to understand a person's behavior at work. A company leader who knows what employees want and can explain what will be obtained if the work results are in accordance with employee expectations will try to show maximum performance. The decline in employee performance indicates an increase in job stress and a decrease in employee job satisfaction. This study aims to determine the effect of job stress experienced by employee on job satisfaction and employee performance at Four-Star Hotels in Bali. The questionnaires were distributed to 130 employees from 10 Four-Star Hotels in Bali, only 117 questionnaires were returned (response rate 90%). The results showed that job stress has a negative effect on employee performance and, job satisfaction, while job satisfaction has no effect on employee performance. The research implies that job condition can cause stress depending on the employee's condition. The salaries they earn do not match the workload they, especially when working from home, and working time of other employees reduce their level of satisfaction at work. However, Covid-19 Pandemic conditions nowadays, employees feel that job satisfaction has no effect on their performance.
巴厘岛的四星级酒店继续通过保持员工绩效来控制新冠肺炎疫情。社会交换理论用来理解一个人在工作中的行为。一个知道员工想要什么,并能解释如果工作结果符合员工的期望将会获得什么的公司领导者会努力表现出最大的绩效。员工绩效的下降表明工作压力的增加和员工工作满意度的降低。本研究旨在探讨巴厘岛四星级酒店员工工作压力对员工工作满意度和绩效的影响。问卷发放给巴厘岛10家四星级酒店的130名员工,仅回复117份(回复率90%)。结果表明,工作压力对员工绩效和工作满意度有负向影响,而工作满意度对员工绩效没有影响。研究表明,根据员工的情况,工作条件会导致压力。他们挣的薪水与他们的工作量不匹配,尤其是在家工作时,其他员工的工作时间降低了他们对工作的满意度。然而,在Covid-19大流行的情况下,员工觉得工作满意度对他们的表现没有影响。
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引用次数: 9
A Study on Consumer Behaviour: Transition from Traditional Shopping to Online Shopping During the COVID-19 Pandemic 消费者行为研究:新冠肺炎疫情期间从传统购物到网络购物的转变
Pub Date : 2021-08-20 DOI: 10.32535/ijabim.v6i2.1170
D. Aryani, Rajesh Kumar Nair, Dana Xing Yue Hoo, D. Hung, Deborah Hong Ru Lim, A. Dharaniya, P. R. Chandran, Wei Ping Chew, Amey Desai
This study aims to investigate Malaysian and Indian consumers’ preferred ways of shopping, the reasons behind their choices, and problems of transactions they faced during the pandemic. Data were primarily collected through a survey distributed to 200 respondents. The study concluded that it is unlikely for online shopping to replace traditional shopping as many consumers remain value physical examination of the products prior to purchase. However, many have opted for online shopping for its various advantages. Regardless of which method of shopping, respondents face similar problems in their transactions. The findings of this study may serve as a guideline for businesses to integrate into online shopping platforms for potential future development.
这项研究旨在调查马来西亚和印度消费者喜欢的购物方式,他们选择背后的原因,以及他们在疫情期间面临的交易问题。数据主要是通过对200名受访者的调查收集的。该研究的结论是,网上购物不太可能取代传统购物,因为许多消费者仍然重视在购买前对产品进行实物检查。然而,许多人选择网上购物的各种优势。无论哪种购物方式,受访者在交易中都面临着类似的问题。本研究的结果可以作为企业整合网络购物平台的指导方针,以潜在的未来发展。
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引用次数: 22
The Effect of Quality Care on Patient Loyalty Mediated with Patient Satisfaction and Moderated by Age and Gender (Study in Outpatients at a Private Hospital) 优质护理对患者忠诚的影响以患者满意度为中介,受年龄和性别的调节(以某民营医院门诊患者为研究对象)
Pub Date : 2021-08-20 DOI: 10.32535/ijabim.v6i2.1026
Ricca Ricca, Ferdi Antonio
An increasingly competitive business climate and changes in patient behavior, fostering hospital managers to pay more attention in regard to factors that could affect patient loyalty. Quality care is well known as a major contributor to patient loyalty. The purpose of this study is to examine the effect of quality care on patient loyalty with patient satisfaction as the mediating variable, while age and gender as the moderators. This research model was tested empirically in outpatients at a private hospital. The results demonstrate that quality care has a significant positive effect on patient loyalty. Several managerial implications were found for hospital management to increase patient loyalty, especially considering the gender of the patient in providing services.
竞争日益激烈的商业环境和患者行为的变化,促使医院管理者更加关注可能影响患者忠诚度的因素。众所周知,高质量的护理是提高患者忠诚度的主要因素。本研究旨在探讨优质护理对患者忠诚度的影响,以患者满意度为中介变量,年龄和性别为调节变量。该研究模型在某民营医院门诊患者中进行了实证检验。结果表明,优质护理对患者忠诚度有显著的正向影响。研究发现,医院管理在提高患者忠诚度方面具有若干管理意义,特别是在提供服务时考虑到患者的性别。
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引用次数: 4
The Effect of Transformational Leadership and Organizational Culture on Lecturer Performance Through Innovative Work Behavior at Catholic Universities in Surabaya 泗水天主教大学变革型领导与组织文化对讲师创新工作行为的影响
Pub Date : 2021-08-20 DOI: 10.32535/ijabim.v6i2.1106
Bernardus Aris Ferdinan, Tuty Lindawati
This paper aims to investigate the effect of transformational leadership and organizational culture on innovative behavior and work performance. The sample consisted of 204 lecturers from three catholic universities in Surabaya. The data were obtained from Google form and analyzed using Structural Equation Modeling (SEM) with LISREL program. The results of the study indicate that transformational leadership has a negative and significant effect on innovative work behavior, organizational culture has a positive and significant effect on innovative work behavior, innovative work behavior has a positive and significant effect on performance, transformational leadership has a negative and significant effect on performance, organizational culture has a positive effect and significant on performance, transformational leadership has a negative and insignificant effect on performance through innovative work behavior, and organizational culture has a positive and significant effect on performance through innovative work behavior. It suggests the university leaders apply appropriate leadership styles, maintain and enhance their organizational culture.
本文旨在探讨变革型领导和组织文化对创新行为和工作绩效的影响。样本包括泗水三所天主教大学的204名讲师。数据采用谷歌格式,利用LISREL程序进行结构方程建模(SEM)分析。研究结果表明:变革型领导对创新工作行为具有负向显著影响,组织文化对创新工作行为具有正向显著影响,创新工作行为对绩效具有正向显著影响,变革型领导对绩效具有负向显著影响,组织文化对绩效具有正向显著影响。变革型领导通过创新工作行为对绩效的影响为负向且不显著,组织文化通过创新工作行为对绩效的影响为正向且显著。建议大学领导运用适当的领导风格,维护和加强组织文化。
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引用次数: 5
Lifestyle and Consumers’ Choice of Laundry Services in Manado City: An Empirical Study 生活方式与万鸦老市洗衣服务消费者选择的实证研究
Pub Date : 2020-12-21 DOI: 10.32535/ijabim.v5i3.977
J. N. Kaligis
Lifestyle, including activities, interests, and opinions, influences consumer shopping behaviour and decisions in laundry businesses. It relates to individual’s way of life, use of money and time, expressed in activities, interests, and opinions. Therefore, those partaking in this business need to understand their consumers’ lifestyle, for complete information on what products to offer, innovate, and promote. This study was conducted in Malalayang, Paal 2, Boulevard, and the areas surrounding Sam Ratulangi Airport, the central areas of modern laundry businesses in Manado. The findings suggest that lifestyle simultaneously conferred a positive and significant effect on consumer’s laundry service preference. Therefore, every related dimension, including activities, interests, and opinions, also significantly affects the parameter under investigation.
生活方式,包括活动、兴趣和观点,影响着消费者在洗衣行业的购物行为和决策。它与个人的生活方式、金钱和时间的使用有关,表现在活动、兴趣和意见上。因此,那些参与这项业务的人需要了解他们的消费者的生活方式,以获得提供、创新和推广什么产品的完整信息。这项研究是在马拉拉扬、包2、林荫大道和Sam Ratulangi机场周围地区进行的,这些地区是万纳多现代洗衣业务的中心地区。研究结果表明,生活方式同时对消费者的洗衣服务偏好产生积极而显著的影响。因此,每一个相关的维度,包括活动、兴趣和意见,也会显著影响被调查的参数。
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引用次数: 2
Accounting from Chinese Entrepreneur Perspectives 中国企业家视角下的会计
Pub Date : 2020-12-21 DOI: 10.32535/ijabim.v5i3.983
Ihsanul Windasari, P. Handayati, Cipto Wardoyo
This research aims to describe the meaning of accounting on Chinese businessperson perspective. It was conducted at Chinese beekeeping in Malang Regency. Observations, interviews, and documentations were used as data collection technique on this study. This study is qualitative research with phenomenology approach focusing on thought, individual and society as the object of analysis. It was interesting to determine how Chinese entrepreneurs perceive accounting since many entrepreneurs believe Chinese entrepreneurs can be relied on. This study contended that Chinese entrepreneurs see accounting as (1) information; (2) calculation (decision based); and (3) accountability.
本研究旨在描述中国商人视角下会计的意义。这是在玛琅摄政的中国养蜂场进行的。本研究采用观察法、访谈法和文献法收集资料。本研究是以思维、个体和社会为分析对象的现象学方法的定性研究。调查中国企业家对会计的看法很有趣,因为许多企业家认为中国企业家是值得信赖的。本研究认为,中国企业家将会计视为(1)信息;(2)计算(基于决策);(3)问责制。
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引用次数: 4
The Role of Leadership and Leaders’ Behavioral Characteristic on Employees: A Study of Petronas Berhad 领导对员工的作用及领导行为特征:以马来西亚国家石油公司为例
Pub Date : 2020-12-21 DOI: 10.32535/ijabim.v5i3.982
Muhammad Aiman Bin Mohd Farid, D. Kee, Muhammad Saifulhaq Bin Mohamad, Muhammad Sharizul Ukasha Bin Hameem, Ahmad Zulfahmi Bin Zulkafli
Petronas Chemical Group is one of the largest and most popular companies in Southern Asia primarily involved in marketing, manufacturing, and selling diversified ranges of chemical products. The main purpose of this research paper is to determine the role of leaderships and leaders’ behavioral characteristic on employees of Petronas Chemical Group. This study focuses on types of leadership its leaders assert in the working environment to sustain the development of their employees’ performance. This study may strengthen the understanding of the role of leadership or leadership style that will chip in employee job performance.
马来西亚国家石油化工集团是南亚最大和最受欢迎的公司之一,主要从事营销,制造和销售各种化学产品。本研究论文的主要目的是确定领导的作用和领导的行为特征对马来西亚石油化工集团的员工。本研究侧重于领导者在工作环境中主张的领导类型,以维持员工绩效的发展。本研究可能会加强对领导角色或领导风格对员工工作绩效影响的理解。
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引用次数: 2
Creating A Better Competitive Edge Through Environmental Sustainability: A Case Study of Panasonic 通过环境可持续性创造更好的竞争优势:以松下为例
Pub Date : 2020-12-21 DOI: 10.32535/ijabim.v5i3.985
D. Kee, Tiveeya Sri Saravanan, Sharnitra Sridaran, Syazwina Syahrin, Tulasii Rajandran, Jiale Tian, Huayan Zhang
This paper investigates Panasonic's strategies for its better competitive edge through environmental sustainability. The study analyzed the data collected from the company's websites, customers' personal experiences, and questionnaires. The surveys on customers' feedback on Panasonic products and services were carried out. This study's literature contribution value lies in its investigation of how Panasonic's environmental sustainability has led the company to a competitive advantage. The findings of this paper have significant importance since people today are more concerned about environmental sustainability. Strategies and practices that create a sustainable world economy were discussed.
本文研究了松下通过环境可持续性提高竞争优势的策略。该研究分析了从公司网站、客户个人经历和问卷调查中收集的数据。对顾客对松下产品和服务的反馈进行了调查。本研究的文献贡献价值在于其调查松下的环境可持续性如何导致公司的竞争优势。这篇论文的发现具有重要意义,因为今天的人们更关心环境的可持续性。讨论了创造可持续世界经济的战略和实践。
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引用次数: 1
期刊
International Journal of Applied Business and International Management
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