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The Complexity of the Implications of Globalization in the Context of the Current Global Economy 当前全球经济背景下全球化影响的复杂性
Pub Date : 2014-03-30 DOI: 10.26458/1415
R. Creţoiu
Globalization represents a controversial phenomenon both because of its complexity and because of the various implications it has on the global economy. Globalization will act simultaneously on many levels, its effects being correlated with the diversity of the angles from which this phenomenon can be approached from – economic, social, politic, cultural, philosophic etc. The article represents an incursion into the issue regarding the implications and effects of globalization grouped in several areas of analysis such as the disappearance of borders, the effects on culture, the effects on the education, the impact on labour market impact and the phenomenon of immigration, the effects of globalization in the context of the food crisis underdevelopment and poverty. To complete the analysis that points out enough elements considered to be negative, at the end of the article, there are also approached the development opportunities that globalization can offer in terms of boosting the economic exchanges, the exchange of genuine cultural values and ensuring a transfer of information at a global scale, so necessary for the scientific and technological progress.p> The conclusions of the article weighs the many aspects highlighted, both negative and positive, and suggests a series of useful research directions in order to fathom the complex features of this concept so controversial – globalization.
全球化是一个有争议的现象,因为它的复杂性和它对全球经济的各种影响。全球化将在许多层面上同时起作用,其影响与可以从经济、社会、政治、文化、哲学等角度来看待这一现象的多样性有关。这篇文章代表了对全球化的影响和影响的问题的入侵,这些影响和影响分为几个分析领域,如边界的消失,对文化的影响,对教育的影响,对劳动力市场的影响和移民现象的影响,全球化在粮食危机、不发达和贫困背景下的影响。为了完成分析,指出足够的因素被认为是消极的,在文章的最后,也有接近的发展机会,全球化可以提供在促进经济交流,真正的文化价值的交流,并确保在全球范围内的信息转移,这是科学和技术进步所必需的。文章的结论权衡了许多突出的方面,包括消极的和积极的,并提出了一系列有益的研究方向,以理解这个如此有争议的概念-全球化的复杂特征。
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引用次数: 1
The strategic marketing planning – General Framework for Customer Segmentation 战略营销规划-客户细分的一般框架
Pub Date : 2014-03-30 DOI: 10.26458/1416
A. Oprescu
Anyapproach that involves the use of strategic resources of an organisation requires a responsible approach, a behaviour that enables it to properly integrate itself into the dynamic of the business environment. This articles addresses in a synthetic manner, the issues of specific integration efforts for customers’ segmentation in the strategic marketing planning. The essential activity for any organisation wishing to optimize its response to the market, the customer segmentation will fully benefit from the framework provided by the strategic marketing planning. Being a sequential process, it not only allows time optimization of the entire marketing activity but it also leads to accuracy of the strategic planning and its stages.
任何涉及使用组织战略资源的方法都需要负责任的方法,这种行为使其能够适当地将自身融入动态的商业环境。本文以综合的方式解决了战略营销规划中客户细分的具体整合工作问题。对于任何希望优化其对市场的反应的组织的基本活动,客户细分将充分受益于战略营销规划提供的框架。作为一个连续的过程,它不仅可以使整个营销活动的时间优化,而且还可以导致战略规划及其阶段的准确性。
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引用次数: 1
TYPOLOGIES OF INSTITUTIONAL COMMUNICATION 机构传播的类型
Pub Date : 2014-03-30 DOI: 10.26458/1414
G. Iosif
From the point of view of Durkheim, institutions are way so facting, feeling and thinking,expressing any social act. Institution shave stringent action on the individual, have its own existence, independent of individual manifestations, which are distinctive for a given group, being accepted by all members.Types of social institutions are economic institutions, educational, political, cultural and family.Within institutions, communication is an inherent phenomenon. For Katzand Kahn "communication is a social process of great relevance to the functioning of each group,organization or society,"the very essence of the social system or organization. The organizational structure provides stability for human communication and facilitates administrative tasks. (Rogers Everett M. and Agarwala-Rogers Rekha, 1976, p. 6). Therefore, an effective institutional communication adds value to any institution.
从迪尔凯姆的观点来看,制度是如此的事实,感觉和思考,表达任何社会行为。制度对个人有严格的作用,有其自身的存在,独立于个人的表现,为某一特定群体所特有,为所有成员所接受。社会制度的类型有经济制度、教育制度、政治制度、文化制度和家庭制度。在机构内部,沟通是一种固有的现象。对于卡赞德·卡恩来说,“沟通是一个与每个群体、组织或社会的功能密切相关的社会过程”,这是社会系统或组织的本质。组织结构为人类交流提供了稳定性,并促进了管理任务。(Rogers Everett M.和Agarwala-Rogers Rekha, 1976,第6页)。因此,有效的机构沟通可以为任何机构增加价值。
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引用次数: 1
Silver Economy In Eu – Long-Term Perspectives Of Labour Force Structure 欧盟的白银经济——劳动力结构的长期展望
Pub Date : 2014-03-30 DOI: 10.26458/1413
A. Predescu, Maria-Loredana Popescu
This paper is focused on circumscribing in what manner labour force structure, as distinct economic factor, will influence, in next decades, process of building up a silver economy in EU. For this, we use statistical data, put to use so as to generate a proper prognosis of future increase in size of ageing population in EU, relative to size of total population. This task is accomplished using the strategy of comparing positions of different countries in European Union, the more economically developed Western EU economies and the less developed Eastern EU economies, so that to be able to argue whether European Union has its (certain) opportunities – and, of course, its drawbacks – for constructing its ‘silver economy’, and, the scope of these opportunities (which necessarily counterbalance drawbacks).
劳动力结构作为一种独特的经济因素,在未来几十年将以何种方式影响欧盟建立白银经济的进程。为此,我们使用统计数据,将其用于对未来欧盟老龄化人口规模相对于总人口规模的增长进行适当的预测。这项任务是通过比较欧盟不同国家的地位,经济更发达的西欧经济体和欠发达的东欧经济体的战略来完成的,这样就能够争论欧盟是否有(一定的)机会——当然,也有缺点——来构建其“白银经济”,以及这些机会的范围(这必然会抵消缺点)。
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引用次数: 0
Bureaucracy and Corruption in Public Sector Accounting 公共部门会计中的官僚主义与腐败
Pub Date : 2014-03-30 DOI: 10.26458/1412
Luminița Ionescu, Florentin Caloian
Bureaucracy and corruption represent major causes of fiscal crises, and structural unemployment all over the world. According to WEF 2014 Global Risk Report, the bureaucracy has a high level in European countries and appreciation is growing that high historical rates of economic progress, especially those experienced by emerging markets, may not be sustainable in the future.  Corruption is growing in a changing global environment and is considered one of the most important geopolitical risks. Most of the time, corruption is associated with fraud and money laundering. European growing cities and public administration have a strong influence over bureaucracy in public sector accounting and more time to process the accounting and fiscal information.
官僚主义和腐败是世界各地财政危机和结构性失业的主要原因。根据世界经济论坛2014年全球风险报告,欧洲国家的官僚主义水平很高,而且越来越多的人认识到,历史上经济发展的高速度,特别是新兴市场所经历的,未来可能无法持续。腐败在不断变化的全球环境中愈演愈烈,被认为是最重要的地缘政治风险之一。大多数时候,腐败与欺诈和洗钱有关。欧洲不断发展的城市和公共行政部门对公共部门会计的官僚主义有很强的影响力,并且有更多的时间来处理会计和财政信息。
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引用次数: 3
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