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The strategy of promoting and selling medicines on the Romanian market 在罗马尼亚市场上推广和销售药品的战略
Pub Date : 2019-12-08 DOI: 10.26458/1944
Elena Gurgu, I. Stănescu
For the purpose of writing this paper, we have been to choose this subject as it is a core part of the pharmaceutical companies' business strategy for promoting medicines. Regarding the importance of the research theme and the business environment, it is crucial that anyone connected to this business should realize the importance of organization, details, good deployment and impact of each event. In this respect, marketing can be seen as a true system of economic activities related to the programming of products and services that have the role of satisfying the requirements of current and potential consumers considerably, but is also linked to prices, promotion and distribution products or services. Taking into consideration the importance that marketing has within the pharmaceutical field and the huge budgets that medical and pharmaceutical companies spend for the events organized in this domain, I consider that a company which is able to have a new approach and a new vision for the organization of events and sharing medical education to doctors and medical information to patients will have a big success.
为了写这篇论文,我们一直选择这个主题,因为它是制药公司推销药品的商业战略的核心部分。关于研究主题和商业环境的重要性,至关重要的是,任何与这项业务相关的人都应该意识到组织,细节,良好部署和每个事件影响的重要性。在这方面,营销可以被看作是一个真正的经济活动系统,它与产品和服务的规划有关,这些产品和服务具有相当程度上满足当前和潜在消费者需求的作用,但也与产品或服务的价格、促销和分销有关。考虑到市场营销在制药领域的重要性,以及医疗和制药公司在该领域组织活动的巨额预算,我认为一家公司如果能够在组织活动方面采用新的方法和新的愿景,并向医生和患者分享医学教育和医疗信息,将会取得巨大成功。
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引用次数: 1
E-EDUCATION IN ACADEMIC ENVIRONMENT 学术环境下的电子教育
Pub Date : 2019-12-08 DOI: 10.26458/1942
V. Dedić, M. Ranković, Svetlana Andelic, B. Mitić
This paper discusses major features of e-learning systems used by higher education institutions. Short historical overview provides the necessary perspectives and introduces the subjects of distance learning and e-learning. Major system features are further analyzed and concepts of content personalization and system standardization are given as technical constructs. Elements of further possibilities are displayed at the conclusion of this paper
本文讨论了高等教育机构使用的电子学习系统的主要特点。简短的历史概述提供了必要的观点,并介绍了远程学习和电子学习的主题。进一步分析了系统的主要特点,并给出了内容个性化和系统标准化的概念作为技术结构。在本文的结束语中展示了进一步可能性的要素
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引用次数: 0
THE INFLUCENCE OF CLOUD TECHOLOGY IN TRANSFORMING ACCOUNTING PRACTICES 云技术对会计实践变革的影响
Pub Date : 2019-12-08 DOI: 10.26458/1941
Maria Andronie, Luminița Ionescu
Cloud has been one of the most important developments in information technology in the past decade, having a significant impact on financial reporting for both businesses and individuals. It is considered to be an indispensable tool for accountants in the near future and will improve the accuracy of financial information and the business strategy. The most recent developments tend to confirm that cloud computing or cloud technology in accountancy has been transformative as to how accountants work on a daily basis with their clients and how they communicate the fiscal information to the tax authorities. The aim of this paper is to present some particular aspects of cloud technology in accounting, and to show how cloud accounting platform could provide an accurate and comprehensive dataset in financial reporting.
云计算是过去十年中信息技术最重要的发展之一,对企业和个人的财务报告都产生了重大影响。在不久的将来,它被认为是会计人员不可或缺的工具,它将提高财务信息的准确性和商业战略。最近的发展倾向于证实,会计领域的云计算或云技术已经改变了会计师与客户的日常工作方式,以及他们如何向税务机关传达财务信息。本文的目的是介绍会计中云技术的一些特定方面,并展示云会计平台如何在财务报告中提供准确而全面的数据集。
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引用次数: 1
THE ROLE OF CUSTOMER SATISFACTION IN INCREASING SALES IN THE SERVICE SECTOR 顾客满意度在增加服务部门销售中的作用
Pub Date : 2019-12-08 DOI: 10.26458/1946
Nicat Haciyev
This paper’s aim is to explain the role of customer satisfaction in service sector, especially in hotel and bank industries and the ways in which customer satisfaction can be measured and increased. Customer satisfaction is the key factor that determines the future sales of the company. This paper provides detailed information on how customer satisfaction affects and can be increased in bank and hotel industries. In order to explain it, the paper contains information about SERVQUAL Method for explaining customer expectations in five measurements such as reliability, responsiveness, assurance, empathy and tangibles; and 5 Gaps regarding hotel industry and Service Profit Chain for bank industry. [Arlen, 2008] The study supports understanding customers, having an individual approach to each of them, keeping good relationships with them and with keeping customer satisfaction in high level increase sales.
本文的目的是解释客户满意度在服务部门的作用,特别是在酒店和银行行业,以及客户满意度可以测量和增加的方式。顾客满意度是决定公司未来销售的关键因素。本文提供了详细的信息,客户满意度如何影响和可以增加在银行和酒店行业。为了解释它,本文从可靠性、响应性、保证性、共情性和有形性等五个方面介绍了SERVQUAL方法对客户期望的解释;5 .酒店业与银行业服务利润链的差距。[Arlen, 2008]该研究支持了解客户,对每个客户采取个性化的方法,与他们保持良好的关系,并保持客户满意度在高水平上增加销售。
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引用次数: 0
INVENTORY CONTROL MANAGEMENT AND REVENUE GENERATING CAPABILITIES OF OIL AND GAS DRILLING FIRMS IN NIGERIA 尼日利亚石油和天然气钻井公司的库存控制管理和创收能力
Pub Date : 2019-12-08 DOI: 10.26458/1947
Fineboy Ikechi Joseph, C. Omodero, Uzochi Chinkata Okezie
Abstract The critical role of effective inventory control has been much emphasized in the oil and gas industry which is subdivided into upstream and downstream sectors with drilling activities falling within the upstream subsector. In light of this development, this study investigates effective inventory control and effective drilling activities of oil and gas drilling firms as well as its relationship with revenue generating capabilities of oil drilling firms in Nigeria. Simple random sampling technique was adopted. Presentation and analyses of primary data collected with questionnaire and testing of the hypotheses were done using percentage and Spearman’s Rank correlation coefficient. The results from the tests with the use SPSS show positive and significant correlation between in effective inventory management and downtime in the operations of oil and gas drilling with a correlation value of 0.682 with p-value = 0.001< 0.05 which implies that there is 68% relationship between ineffective management and downtime drilling. There is a significant correlation between incessant downtime in operations of oil and gas drilling firms and their income level owing to poorly managed inventory control with a correlation coefficient value of 0.788 with p-value = 0.000< 0.05 which implies that there is 79% relationship between income (profit) level and downtime in drilling operations. Incessant downtime in drilling operations of oil and gas firms as a result of poor inventory control management has significant difference with termination of contract of oil drilling firms with the result the F-cal value as 344.632 while F tabulated value as 3.901 leading to rejection of hull hypothesis. Based on the findings, it was the recommended that oil drilling firms should strengthen their inventory management system for effective and timely work delivery in order to avert downtime, loss of income and termination of contracts. Finally, members of staff of an oil and gas drilling firms in inventory unit should be trained and retrained on regular basis to embrace technological changes in inventory management to improve their performances which would in turn strengthen the inventory management of such firms.
在油气行业中,有效的库存控制的关键作用一直被强调,该行业分为上游和下游部门,钻井活动属于上游子部门。鉴于这一发展,本研究调查了尼日利亚石油和天然气钻井公司的有效库存控制和有效钻井活动,以及它们与石油钻井公司创收能力的关系。采用简单随机抽样技术。通过问卷收集的原始数据的呈现和分析以及假设的检验使用百分比和Spearman 's Rank相关系数进行。SPSS检验结果表明,有效库存管理与油气钻井作业停工时间呈正相关,相关值为0.682,p值= 0.001< 0.05,说明无效库存管理与钻井停工时间的相关性为68%。油气钻井企业由于库存控制不善导致的作业不间断停机与其收入水平之间存在显著的相关关系,相关系数值为0.788,p值= 0.000< 0.05,这意味着收入(利润)水平与钻井作业停机之间存在79%的相关性。由于库存控制管理不善导致油气公司钻井作业持续停工与石油钻井公司合同终止有显著差异,F-cal值为344.632,F表值为3.901,导致船体假设被拒绝。根据调查结果,建议石油钻探公司应加强其库存管理系统,以便有效和及时地交付工作,以避免停工、收入损失和终止合同。最后,石油和天然气钻探公司盘存股的工作人员应定期接受培训和再培训,以便接受盘存管理方面的技术变革,以改善他们的业绩,从而加强这些公司的盘存管理。
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引用次数: 1
AN ANALYSIS OF INNOVATION AND CULTURAL DIVERSITY IN THE CHALLENGES AND PERSPECTIVES OF LOCAL COMPANIES' DEVELOPMENT: AN EXAMPLE OF AZERBAIJAN 创新和文化多样性在当地公司发展中的挑战和前景分析:以阿塞拜疆为例
Pub Date : 2019-12-08 DOI: 10.26458/1945
Mahammad Jabrayilov
The role of innovation is crucial for countries and businesses to gain competitive advantage. The key to success in the competitive process is to have a culture of innovation. The purpose of this study is to identify the link between innovation and cultural diversity in company management, which is one of the most important sources of competitive advantage, and to explore the role they play in company management. In this regards, a comprehensive review of innovation, cultural diversity and organizational culture has been conducted and links are established. The study concludes that innovation and cultural diversity have a major impact on innovation in companies and services. This study seeks to provide a comprehensive overview of the role of local innovation companies in the development challenges and perspectives, while providing insights into the concepts of innovation and cultural diversity. Research work can be considered as a good source for experts, researchers, and scientists working in this field.
创新对于国家和企业获得竞争优势至关重要。在竞争过程中取得成功的关键是拥有一种创新的文化。本研究的目的是确定公司管理中创新与文化多样性之间的联系,这是竞争优势的最重要来源之一,并探讨它们在公司管理中所起的作用。在这方面,对创新、文化多样性和组织文化进行了全面审查,并建立了联系。该研究得出结论,创新和文化多样性对公司和服务的创新有重大影响。本研究旨在全面概述本地创新公司在发展挑战和前景中的作用,同时提供对创新和文化多样性概念的见解。研究工作可以被认为是在这个领域工作的专家、研究人员和科学家的一个很好的来源。
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引用次数: 3
HUMAN RIGHTS RELATED TO THE RIGHT TO RELIGION AND ECONOMY IN THE CONFLUENCE OF CULTURES 人权涉及文化融合中的宗教和经济权利
Pub Date : 2018-06-29 DOI: 10.26458/1824
Anca Magiru, M. Ciobănică, Daniel Dăneci-Pătrău, Octav Neguriță
The paper is focused on the authors’ opinion, based on deep research, that religion and education go side by side and could help a lot and should be the basic law for the development, rural or urban, against the background of the nowadays European challenges. Europe confronts today with oncoming waves of immigrants from all over the world who have been invading it for several years, bringing with them cultures, customs, observances, different in many ways from ours. Under these circumstances, the authors would like to highlight their point of view, mainly the idea that the words of Martin Luther King Jr.: “Hate paralyzes life; love releases it. Hate confuses life; love harmonizes it”, are much more true than ever. To keep an open mind on religious education, to be flexible, loving and understanding should be of vital importance in developing rural communities against the background of the European competitiveness.
本文在深入研究的基础上,着重阐述了在当前欧洲面临挑战的背景下,宗教与教育并立并进,大有裨益,应成为农村或城市发展的基本规律。今天,欧洲面临着来自世界各地的移民浪潮,这些移民已经入侵欧洲多年,带来了与我们在许多方面不同的文化、习俗和仪式。在这种情况下,作者想强调他们的观点,主要是马丁·路德·金的话:“仇恨使生活瘫痪;爱会释放它。仇恨使生活混乱;爱使它和谐”,这句话比以往任何时候都更加真实。在欧洲竞争的背景下,在宗教教育上保持开放的心态、灵活的态度、爱心和理解,对于农村社区的发展至关重要。
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引用次数: 0
FUTURE MODERN RETAIL SOLUTIONS AND SHOPPER EXPERIENCE 未来的现代零售解决方案和购物者体验
Pub Date : 2018-03-30 DOI: 10.26458/18111
V. Jelev
Artificial intelligence and automation will radically change the world, but if we want society to benefit from these changes, we need to properly prepare ourselves through an education tailored to new times. Until the last century, it was the manufacturing industry that created jobs. But today, as a result of the existence of artificial intelligence, robots, the manufacturing industry is no longer the main driver of job creation, but the service industry. As competition grows, brand manager imagination needs to work, and sales growth solutions need to focus on customer focus attention. It is a difficult task if all brands offer discounts in the malls they are in, and the announcement of differentiation is put to the attention of specialists who offer solutions for fun of any kind for the clients. The article aims to present the evolution of world trade in recent years and the various ways of diversion invented by retailers to keep customers in store chains longer time for them to buy more.The conclusion of this article will focus on the idea of future trade based on modern technology inside stores, which will lead to profound changes in customer buying behaviour
人工智能和自动化将彻底改变世界,但如果我们希望社会从这些变化中受益,我们需要通过为新时代量身定制的教育来做好准备。直到上个世纪,是制造业创造了就业机会。但今天,由于人工智能、机器人的存在,制造业不再是创造就业的主要驱动力,而是服务业。随着竞争的加剧,品牌经理的想象力需要发挥作用,销售增长的解决方案需要关注客户的关注焦点。如果所有的品牌都在他们所在的商场里提供折扣,这是一项艰巨的任务,并且差异化的公告被提交给为客户提供任何乐趣解决方案的专家。本文旨在展示近年来世界贸易的演变,以及零售商发明的各种转移顾客的方法,以使他们在连锁店中停留更长时间,从而使他们购买更多。本文的结论将集中在基于现代技术的商店内部未来贸易的想法,这将导致顾客购买行为的深刻变化
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引用次数: 0
Self-Government Employee In The Polish Defence System On The Example Of Mazowieckie Province 波兰国防系统中的自治雇员——以马佐维耶基省为例
Pub Date : 2018-03-30 DOI: 10.26458/1818
J. Adamkiewicz
The subject of the article is an organization of local government authorities in the implementation of tasks related to security and defence. Attention is focused on issues of employment and organization of work. The issues addressed relate to the adequacy of employees’ knowledge and experience within the limits of their professional duties, the adaptation of the number of employees to the purpose of the tasks and the public opinion on the activities of the security bureaus. The article is based on the results of the qualitative and quantitative studies carried out within the framework of the project ”Local self-government in Polish non-military defence system” conducted by the Department of Security and Defence Systems from the Faculty of Logistics in Military, University of Technology, during 2015-2016, in Mazowieckie Province.
本文的主题是地方政府当局在执行与安全和国防有关的任务方面的组织。注意力集中在就业和工作安排问题上。所讨论的问题涉及雇员在其专业职责范围内的知识和经验是否足够,雇员人数是否适合任务的目的,以及公众对安全局活动的意见。本文基于2015-2016年马佐维耶基省科技大学军事后勤学院安全和防务系统系在“波兰非军事防御系统的地方自治”项目框架内进行的定性和定量研究的结果。
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引用次数: 0
EFFECT OF MONETARY POLICY ON ECONOMIC GROWTH IN NIGERIA: AN EMPIRICAL INVESTIGATION 货币政策对尼日利亚经济增长影响的实证研究
Pub Date : 2018-03-30 DOI: 10.26458/1815
Lawrence Olisaemeka Ufoeze, J. C. Odimgbe, V. N. Ezeabalisi, Udoka Bernard Alajekwu
The study investigated the effect of monetary policy on economic growth in Nigeria. The natural log of the GDP was used as the dependent variables against the explanatory monetary policy variables: monetary policy rate, money supply, exchange rate, lending rate and investment. The time series data is the market-controlled period covering 1986 to 2016. The study adopted an Ordinary Least Squared technique and also conducted the unit root and co-integration tests. The study showed that long run relationship exists among the variables. In addition, the core finding of this study showed that monetary policy rate, interest rate, and investment have insignificant positive effect on economic growth in Nigeria. Money supply however has significant positive effect on growth in Nigeria. Exchange rate has significant negative effect on GDP in Nigeria. Money supply and investment granger cause economic growth, while economic growth causes interest rate in Nigeria. On the overall, monetary policy explains 98% of the changes in economic growth in Nigeria. Thus, the study concluded that monetary policy can be effectively used to control Nigerian economy and thus a veritable tool for price stability and improve output
该研究调查了货币政策对尼日利亚经济增长的影响。使用GDP的自然对数作为因变量,相对于货币政策解释性变量:货币政策利率、货币供应量、汇率、贷款利率和投资。时间序列数据为1986年至2016年的市场控制期。本研究采用普通最小二乘法,并进行单位根检验和协整检验。研究表明,各变量之间存在着长期的关系。此外,本研究的核心发现表明,货币政策利率、利率和投资对尼日利亚经济增长的正向影响不显著。然而,货币供应对尼日利亚的经济增长有显著的积极影响。汇率对尼日利亚的GDP有显著的负面影响。在尼日利亚,货币供给和投资是经济增长的granger原因,而经济增长是利率的granger原因。总的来说,货币政策解释了尼日利亚98%的经济增长变化。因此,研究得出结论,货币政策可以有效地用于控制尼日利亚经济,从而成为稳定物价和提高产出的名副其实的工具
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引用次数: 30
期刊
Annals of Spiru Haret University Economic Series
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