The purpose of the study was to examine the direct relationship and effect of human resource management practices (working environment and employment conditions) on perceived skills shortage among engineers, professionals, and supervisors in the South African gold mines. A sample of 300 engineers, professionals and supervisors was selected by purposive sampling from three selected South African gold mines. For the analysis of the data collected through a self-administered questionnaire, correlation and multiple regression were conducted using Social Package for Social Sciences, version 25. The study revealed that the working environment and employment conditions had a positive significant relationship with the perceived skills shortage in the gold mines. Considering the regression coefficients of two predictors, working environment exerted a greater impact on perceived skills shortage than employment conditions. The benefits of providing an attractive employment condition and supportive working environment create incentives for job satisfaction, employee’s intention to stay and talent retention. The study contributes to the growing research of skills shortage by conducting empirical tests consisting of three variables (perceived skills shortage, working environment, and employment conditions) in the gold mining context.
这项研究的目的是检查人力资源管理实践(工作环境和就业条件)对南非金矿工程师、专业人员和监督员感知到的技能短缺的直接关系和影响。通过有目的的抽样，从三个选定的南非金矿中选出300名工程师、专业人员和主管。对于通过自我管理问卷收集的数据进行分析，使用Social Package For Social Sciences, version 25进行相关和多元回归。研究发现，工作环境和就业条件与金矿员工感知技能短缺存在显著正相关。从两个预测因子的回归系数来看，工作环境对感知技能短缺的影响大于就业条件。提供一个有吸引力的就业条件和支持性的工作环境的好处创造了工作满意度、员工留下的意愿和人才保留的激励。该研究通过在金矿开采背景下进行由三个变量(感知技能短缺、工作环境和就业条件)组成的实证测试，为日益增长的技能短缺研究做出了贡献。
{"title":"Working Environment and Employment Conditions and their Impact on Skills Shortage in South African Gold Mines","authors":"L. Xingwana, E. Smith, N. Mazibuko","doi":"10.30560/JEMS.V2N1P1","DOIUrl":"https://doi.org/10.30560/JEMS.V2N1P1","url":null,"abstract":"The purpose of the study was to examine the direct relationship and effect of human resource management practices (working environment and employment conditions) on perceived skills shortage among engineers, professionals, and supervisors in the South African gold mines. A sample of 300 engineers, professionals and supervisors was selected by purposive sampling from three selected South African gold mines. For the analysis of the data collected through a self-administered questionnaire, correlation and multiple regression were conducted using Social Package for Social Sciences, version 25. The study revealed that the working environment and employment conditions had a positive significant relationship with the perceived skills shortage in the gold mines. Considering the regression coefficients of two predictors, working environment exerted a greater impact on perceived skills shortage than employment conditions. The benefits of providing an attractive employment condition and supportive working environment create incentives for job satisfaction, employee’s intention to stay and talent retention. The study contributes to the growing research of skills shortage by conducting empirical tests consisting of three variables (perceived skills shortage, working environment, and employment conditions) in the gold mining context.","PeriodicalId":234310,"journal":{"name":"Journal of Economics and Management Sciences","volume":"63 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126600647","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Romel M. Aceron, Leny C. Del Mundo, Anne Sherly N. Restar, Dianne M. Villanueva
The study was conducted to determine the travel and tour preferences of millennials in Batangas State University Malvar Campus. Specifically, the study described the profile of the respondents in terms of sex, age, educational attainment, and occupation; determined the millennials’ travel and tour preferences in terms of service, accommodation, and promotion; and tested if there was a significant relationship on the travel and tour preferences when the respondents were grouped according to their profile through descriptive research method. The respondents were millennials, employees and students at Batangas State University Malvar Campus. The results reveal that majority of the respondent millennials are in age of 18-23 years old; majority are females, majority are high school graduates; and most of them are students. With regard the assessment of respondents’ service, accommodation, and promotion, the study also reveals that the millennial respondents are psychocentric type of travelers. The information material guide as output can be used by the travel and tour agencies, in a form of brochure, leaflet, and flyers that covers the millennial travelers’ preferences.
{"title":"Travel and Tour Preferences of Millenials","authors":"Romel M. Aceron, Leny C. Del Mundo, Anne Sherly N. Restar, Dianne M. Villanueva","doi":"10.30560/JEMS.V1N2P141","DOIUrl":"https://doi.org/10.30560/JEMS.V1N2P141","url":null,"abstract":"The study was conducted to determine the travel and tour preferences of millennials in Batangas State University Malvar Campus. Specifically, the study described the profile of the respondents in terms of sex, age, educational attainment, and occupation; determined the millennials’ travel and tour preferences in terms of service, accommodation, and promotion; and tested if there was a significant relationship on the travel and tour preferences when the respondents were grouped according to their profile through descriptive research method. The respondents were millennials, employees and students at Batangas State University Malvar Campus. The results reveal that majority of the respondent millennials are in age of 18-23 years old; majority are females, majority are high school graduates; and most of them are students. With regard the assessment of respondents’ service, accommodation, and promotion, the study also reveals that the millennial respondents are psychocentric type of travelers. The information material guide as output can be used by the travel and tour agencies, in a form of brochure, leaflet, and flyers that covers the millennial travelers’ preferences.","PeriodicalId":234310,"journal":{"name":"Journal of Economics and Management Sciences","volume":"77 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124962207","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The article examines the relationship between external debt, economic growth, unemployment and national expenditure in Viet Nam between 1987 and 2016. We found that the influence of a variable on other variables varies in the short run. We found that there are directional relationships between GDP and external debt and GDP and national expenditure. We also found that there are directional relationships between unemployment and external debt, GDP, and national expenditure. Results addressed directional relationships between national expenditure and external debt and GDP. There are two co-integrations among variables. In order to sustain macroeconomic stability in Viet Nam, fiscal policy should be re-examined to meet large development needs and monetary policy should be tightened to reduce credit growth. Specifically, external debt should be effectively managed by the government because an increase in external debt leads to a decrease in GDP and a growth of unemployment. Moreover, GDP should be facilitated to reduce unemployment in the economy. Lastly, unemployment needs to be controlled because it generates a boom of national expenditure and vice versa.
{"title":"The Relationship Between External Debt, Economic Growth, Unemployment and National Expenditure in Viet Nam","authors":"Anh Tru Nguyen","doi":"10.30560/JEMS.V1N2P129","DOIUrl":"https://doi.org/10.30560/JEMS.V1N2P129","url":null,"abstract":"The article examines the relationship between external debt, economic growth, unemployment and national expenditure in Viet Nam between 1987 and 2016. We found that the influence of a variable on other variables varies in the short run. We found that there are directional relationships between GDP and external debt and GDP and national expenditure. We also found that there are directional relationships between unemployment and external debt, GDP, and national expenditure. Results addressed directional relationships between national expenditure and external debt and GDP. There are two co-integrations among variables. In order to sustain macroeconomic stability in Viet Nam, fiscal policy should be re-examined to meet large development needs and monetary policy should be tightened to reduce credit growth. Specifically, external debt should be effectively managed by the government because an increase in external debt leads to a decrease in GDP and a growth of unemployment. Moreover, GDP should be facilitated to reduce unemployment in the economy. Lastly, unemployment needs to be controlled because it generates a boom of national expenditure and vice versa.","PeriodicalId":234310,"journal":{"name":"Journal of Economics and Management Sciences","volume":"72 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127269280","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
U. Onyemaechi, Uruakpa Peter Chinyere, Uche Emmanuel
This work examined the impact of telecommuting on employees’ performance. The dynamic nature of the environment in which our organizations operate and customers need made this investigation very necessary. The objectives of the study were; to find out if arrangement that enables employee to work at home has a positive relationship with better quality of work and to ascertain whether an arrangement that allows employee to work at agreed location has significant relationship with speedy service delivery. To achieve the objectives, a survey research design was adopted. The techniques employed in analyzing the data were descriptive statistics and spearman rank correlation coefficient. The results indicated that the arrangement that enables employee to work at home has a weak and positive relationship with better quality of work. It was also found that arrangement that allows employee to work at agreed location has a significant relationship with speedy service delivery. Based on the findings, the researcher concluded that telecommuting has impact on employee performance. It was recommended that managers of telecommunication out-fits should continue with the arrangement that allows employees to work at agreed location since it was found to have significant relationship with speedy service delivery but also ensure that, there is a strong mechanism on ground to monitor the activities of the telecommuters.
{"title":"Impact of Telecommuting on Employees’ Performance","authors":"U. Onyemaechi, Uruakpa Peter Chinyere, Uche Emmanuel","doi":"10.30560/JEMS.V1N3P54","DOIUrl":"https://doi.org/10.30560/JEMS.V1N3P54","url":null,"abstract":"This work examined the impact of telecommuting on employees’ performance. The dynamic nature of the environment in which our organizations operate and customers need made this investigation very necessary. The objectives of the study were; to find out if arrangement that enables employee to work at home has a positive relationship with better quality of work and to ascertain whether an arrangement that allows employee to work at agreed location has significant relationship with speedy service delivery. To achieve the objectives, a survey research design was adopted. The techniques employed in analyzing the data were descriptive statistics and spearman rank correlation coefficient. The results indicated that the arrangement that enables employee to work at home has a weak and positive relationship with better quality of work. It was also found that arrangement that allows employee to work at agreed location has a significant relationship with speedy service delivery. Based on the findings, the researcher concluded that telecommuting has impact on employee performance. It was recommended that managers of telecommunication out-fits should continue with the arrangement that allows employees to work at agreed location since it was found to have significant relationship with speedy service delivery but also ensure that, there is a strong mechanism on ground to monitor the activities of the telecommuters.","PeriodicalId":234310,"journal":{"name":"Journal of Economics and Management Sciences","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123482372","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The relationship between communication as a relationship marketing underpinning and customer loyalty in the telecommunication industry in Akwa Ibom State was examined using MTN, GLO, Etisalat and Airtel companies. The methodology followed was exploratory and quantitative in nature. Questionnaire responses from 365 customers of the four telecommunication vendors in Akwa Ibom State were used as data for the study. The data were analyzed using Simple Regression statistic. The results showed a regression coefficient of 0.714. Meaning that communication has positive influence on the vendor customer relationship and thus serving as a driver of customer loyalty. Based on the findings it was concluded that operators that are mindful of communication are likely to have loyal customers. On the basis of the findings, it is recommended that telecommunication vendors wishing to build a loyal customer base should enable open, sincere and frequent interaction as this has considerable influence on customer loyalty.
{"title":"Two-Way Communication and Customer Loyalty","authors":"Samuel G. Etuk","doi":"10.30560/JEMS.V1N3P75","DOIUrl":"https://doi.org/10.30560/JEMS.V1N3P75","url":null,"abstract":"The relationship between communication as a relationship marketing underpinning and customer loyalty in the telecommunication industry in Akwa Ibom State was examined using MTN, GLO, Etisalat and Airtel companies. The methodology followed was exploratory and quantitative in nature. Questionnaire responses from 365 customers of the four telecommunication vendors in Akwa Ibom State were used as data for the study. The data were analyzed using Simple Regression statistic. The results showed a regression coefficient of 0.714. Meaning that communication has positive influence on the vendor customer relationship and thus serving as a driver of customer loyalty. Based on the findings it was concluded that operators that are mindful of communication are likely to have loyal customers. On the basis of the findings, it is recommended that telecommunication vendors wishing to build a loyal customer base should enable open, sincere and frequent interaction as this has considerable influence on customer loyalty.","PeriodicalId":234310,"journal":{"name":"Journal of Economics and Management Sciences","volume":"56 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121938206","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study assesses the relationship between motivation techniques and employees performance in the non-profit organizations using five firms in Port Harcourt, Rivers State of Nigeria. Being a survey, structured questionnaire was administered on 130 employees of the firms. Stated hypotheses were tested using simple regression analysis in SPSS version 20.Employee training, work life programmes, monetary incentives and employee recognition were found to have significant and positive impact on employee performance. The study recommends that managers of non-profit organizations should ensure adequate compensation of staff to reduce the rate of employee turnover and they should find out the exact techniques that drive to most.
{"title":"Motivation Strategies and Employee Performance in Non-Profit Organizations","authors":"Kalu Ndukw, M. M. Ofondu","doi":"10.30560/JEMS.V1N3P62","DOIUrl":"https://doi.org/10.30560/JEMS.V1N3P62","url":null,"abstract":"This study assesses the relationship between motivation techniques and employees performance in the non-profit organizations using five firms in Port Harcourt, Rivers State of Nigeria. Being a survey, structured questionnaire was administered on 130 employees of the firms. Stated hypotheses were tested using simple regression analysis in SPSS version 20.Employee training, work life programmes, monetary incentives and employee recognition were found to have significant and positive impact on employee performance. The study recommends that managers of non-profit organizations should ensure adequate compensation of staff to reduce the rate of employee turnover and they should find out the exact techniques that drive to most.","PeriodicalId":234310,"journal":{"name":"Journal of Economics and Management Sciences","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125518335","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research is on the relationship between celebrity endorsements and customer patronage, using the Nigeria Bottling Company (NBC) Port Harcourt as the unit of study. The survey design was adopted, using a structured questionnaire as the instrument for data collection. Two research questions and two hypotheses guided the study. The hypotheses were tested using the z-test statistic at 0.05 level of significance. It was found among others that when celebrities who are outstanding, have integrity and are knowledgeable endorse a product, customer patronage is enhanced. In addition, it was found that the attractiveness of a celebrity, consistent use of a celebrity and multiple promotional coverage enhance customer repeat purchase and increased brand loyalty. Based on the findings, it was held that there is significant relationship between endorsement coverage and repeat purchase of beverages, as well as a significant relationship between frequency of endorsements and customer brand loyalty of beverages. Consequently, recommendations were proffered that organizations should seize the opportunity of using celebrity endorsements in promoting their products, with emphasis on reliable, credible and well-accepted celebrities so as to achieve customer patronage and brand loyalty. In conclusion, organizations are advised be careful in their choices of celebrities, so as to have the right ‘personality’ of celebrity who is worth the amount paid for the services rendered.
{"title":"Celebrity Endorsements and Customer Patronage","authors":"Obiageli. A. Nnamocha, Tutah T. Chukundah","doi":"10.30560/JEMS.V1N3P45","DOIUrl":"https://doi.org/10.30560/JEMS.V1N3P45","url":null,"abstract":"This research is on the relationship between celebrity endorsements and customer patronage, using the Nigeria Bottling Company (NBC) Port Harcourt as the unit of study. The survey design was adopted, using a structured questionnaire as the instrument for data collection. Two research questions and two hypotheses guided the study. The hypotheses were tested using the z-test statistic at 0.05 level of significance. It was found among others that when celebrities who are outstanding, have integrity and are knowledgeable endorse a product, customer patronage is enhanced. In addition, it was found that the attractiveness of a celebrity, consistent use of a celebrity and multiple promotional coverage enhance customer repeat purchase and increased brand loyalty. Based on the findings, it was held that there is significant relationship between endorsement coverage and repeat purchase of beverages, as well as a significant relationship between frequency of endorsements and customer brand loyalty of beverages. Consequently, recommendations were proffered that organizations should seize the opportunity of using celebrity endorsements in promoting their products, with emphasis on reliable, credible and well-accepted celebrities so as to achieve customer patronage and brand loyalty. In conclusion, organizations are advised be careful in their choices of celebrities, so as to have the right ‘personality’ of celebrity who is worth the amount paid for the services rendered.","PeriodicalId":234310,"journal":{"name":"Journal of Economics and Management Sciences","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126510774","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study examined the effect of corporate social responsibility (CSR) on marketing performance (MP) of a manufacturing company-Aluminum Extrusion (ALEX) Industries PLC Nigeria. Data were generated from the company's internal and annual reports from 2009 to 2015. Using SPSS version 21, stated hypotheses were tested with linear regression analysis. The findings revealed that CSR only has a strong positive relationship with one variable of MP-Market Share. The other two variables (Financial Performance and Sales Growth) were all negatively associated with CSR. Based on these, the study concludes that the negative effect CSR has on profitability and sales growth of the company is as a result of the inconsistent practice of CSR by the company. Therefore, the study recommends among others, that firms should be consistent in the implementation of their CSR projects in other to really understand its effect on the company’s marketing performance.
本研究考察了企业社会责任(CSR)对一家制造公司的营销绩效(MP)的影响-铝挤压(ALEX)工业有限公司尼日利亚。数据来源于公司2009年至2015年的内部报告和年度报告。使用SPSS version 21，用线性回归分析对陈述的假设进行检验。研究发现，企业社会责任仅与市场占有率的一个变量呈显著正相关。其他两个变量(财务业绩和销售增长)都与企业社会责任负相关。在此基础上，本研究得出企业社会责任对公司盈利能力和销售增长的负面影响是由于企业社会责任实践不一致造成的。因此，研究建议，企业应该在其他企业社会责任项目的实施中保持一致，以真正了解其对公司营销绩效的影响。
{"title":"Effect of Corporate Social Responsibility on Marketing Performance of a Nigerian Manufacturing Company","authors":"Nwachukwu Anthony Nduka","doi":"10.30560/JEMS.V1N3P40","DOIUrl":"https://doi.org/10.30560/JEMS.V1N3P40","url":null,"abstract":"This study examined the effect of corporate social responsibility (CSR) on marketing performance (MP) of a manufacturing company-Aluminum Extrusion (ALEX) Industries PLC Nigeria. Data were generated from the company's internal and annual reports from 2009 to 2015. Using SPSS version 21, stated hypotheses were tested with linear regression analysis. The findings revealed that CSR only has a strong positive relationship with one variable of MP-Market Share. The other two variables (Financial Performance and Sales Growth) were all negatively associated with CSR. Based on these, the study concludes that the negative effect CSR has on profitability and sales growth of the company is as a result of the inconsistent practice of CSR by the company. Therefore, the study recommends among others, that firms should be consistent in the implementation of their CSR projects in other to really understand its effect on the company’s marketing performance.","PeriodicalId":234310,"journal":{"name":"Journal of Economics and Management Sciences","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133307350","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study surveys undergraduate students’ views on the effect of television advertisement on their purchase of indomie noodles. 392 respondents, drawn from the Business Administration unit of Abia State University were studied. The structured questionnaire was administered on the select respondents. The SPSS version 20 students t-test was used to test stated hypotheses. Finding disclosed that television advertising has a significant influence on students’ preference, patronage and repeat purchase of indomie noodles. The study recommends that Advertising messages should be clear, credible and precise so that the target market will not give different meanings to it and that noodles marketers should see television advertising as a long-term investment into the life of products and not be discouraged by the early, immediate low returns of advertisements.
{"title":"Impact of Television Advertisement on Undergraduate Students’ Purchase Decision on Indomie Noodles","authors":"C IkechukwuFavour, A. G. Agu","doi":"10.30560/JEMS.V1N3P27","DOIUrl":"https://doi.org/10.30560/JEMS.V1N3P27","url":null,"abstract":"This study surveys undergraduate students’ views on the effect of television advertisement on their purchase of indomie noodles. 392 respondents, drawn from the Business Administration unit of Abia State University were studied. The structured questionnaire was administered on the select respondents. The SPSS version 20 students t-test was used to test stated hypotheses. Finding disclosed that television advertising has a significant influence on students’ preference, patronage and repeat purchase of indomie noodles. The study recommends that Advertising messages should be clear, credible and precise so that the target market will not give different meanings to it and that noodles marketers should see television advertising as a long-term investment into the life of products and not be discouraged by the early, immediate low returns of advertisements.","PeriodicalId":234310,"journal":{"name":"Journal of Economics and Management Sciences","volume":"129 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124546682","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Non-application of public relations strategies to manage tourism in Nigeria has resulted in the degradation of reputable tourist sites that were once popular. The main objective of the study was to examine the role of public relations strategies on the development of tourism in Nigeria. The survey research design was adopted. Multi-stage sampling technique was used and the sample size was 281. Copies of the questionnaire were administered on the respondents to obtain primary data. Secondary sources of information were obtained from journals, magazines, textbooks, and newspapers. Data obtained were analyzed using multiple regression models in the statistical package for social sciences (SPSS). Findings of the study indicate that documentaries and film shows have a significant relationship with tourism development, awards and ceremonies have a significant relationship with tourism development and also facility visits and sponsorship of discussion groups have a significant relationship with tourism development. The study concluded that public relations strategies are viable techniques and lubricants that are very essential to the revitalization of the tourism industry in Nigeria. The study, therefore, recommended that government at all levels should plan and develop a tourism philosophy which will form the foundation for Nigerian tourism practice that will guide the nation on the type of tourism that is consistent with our national values, aspirations, and ideologies. Destination management organizations should improve and intensify efforts on effective and efficient use of documentaries and film shows, awards and ceremonies as well as facility visits and sponsorship of discussion groups to accurately position the sector as a veritable economic catalyst that can be used to stimulate investment for economic growth and development in Nigeria.
{"title":"Public Relations Strategies and Tourism Development in Nigeria","authors":"Onyeokoro Sunday Chizobam, Esi-Ubani Chidiadi Obinna","doi":"10.30560/JEMS.V1N3P16","DOIUrl":"https://doi.org/10.30560/JEMS.V1N3P16","url":null,"abstract":"Non-application of public relations strategies to manage tourism in Nigeria has resulted in the degradation of reputable tourist sites that were once popular. The main objective of the study was to examine the role of public relations strategies on the development of tourism in Nigeria. The survey research design was adopted. Multi-stage sampling technique was used and the sample size was 281. Copies of the questionnaire were administered on the respondents to obtain primary data. Secondary sources of information were obtained from journals, magazines, textbooks, and newspapers. Data obtained were analyzed using multiple regression models in the statistical package for social sciences (SPSS). Findings of the study indicate that documentaries and film shows have a significant relationship with tourism development, awards and ceremonies have a significant relationship with tourism development and also facility visits and sponsorship of discussion groups have a significant relationship with tourism development. The study concluded that public relations strategies are viable techniques and lubricants that are very essential to the revitalization of the tourism industry in Nigeria. The study, therefore, recommended that government at all levels should plan and develop a tourism philosophy which will form the foundation for Nigerian tourism practice that will guide the nation on the type of tourism that is consistent with our national values, aspirations, and ideologies. Destination management organizations should improve and intensify efforts on effective and efficient use of documentaries and film shows, awards and ceremonies as well as facility visits and sponsorship of discussion groups to accurately position the sector as a veritable economic catalyst that can be used to stimulate investment for economic growth and development in Nigeria.","PeriodicalId":234310,"journal":{"name":"Journal of Economics and Management Sciences","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122076131","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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