In 2014, the Union Government of India has set a target to achieve 1% share in global tourism arrivals in India, as expressed by the then Union Minister State for Tourism. In this regard, the role played by Social Media to influence the foreign tourist was significant. To analyze the causality between India, as a tourist destination and its presence on social media platform, a research study has been done which was fully funded by Ministry of Tourism, Government of India. The main objective was to study all the foreign tourists visiting India duly influenced by the social media. Due to the nature of the study, the technique of the focus - group interview has applied and then structured questionnaire has prepared to achieve the six objectives of the study. With a total sample size of 2,351 inbound tourists, collected in four phases during peak inbound tourist seasons from 2015 to 2016. The sample had consisted of the respondents from 93 nationalities and influenced by social media to visit India. The major outcomes were that majority of the inbound tourists came to know about India as a tourist destination through social media and then they explored more information specifically tourists attractions, to plan their trips to India. The majority of the tourists got influenced by Tripadvisor and Facebook platforms and reasonably satisfied with the information generated by the other social media sources. The results and conclusions have accepted by Ministry of Tourism, Government of India and utilized appropriately to gain the competitive advantage.
{"title":"Inbound tourism influenced by social media: An Indian case study","authors":"P. S. Manhas, Jeet Dogra","doi":"10.24288/JTTR.466938","DOIUrl":"https://doi.org/10.24288/JTTR.466938","url":null,"abstract":"In 2014, the Union Government of India has set a target to achieve 1% share in global tourism arrivals in India, as expressed by the then Union Minister State for Tourism. In this regard, the role played by Social Media to influence the foreign tourist was significant. To analyze the causality between India, as a tourist destination and its presence on social media platform, a research study has been done which was fully funded by Ministry of Tourism, Government of India. The main objective was to study all the foreign tourists visiting India duly influenced by the social media. Due to the nature of the study, the technique of the focus - group interview has applied and then structured questionnaire has prepared to achieve the six objectives of the study. With a total sample size of 2,351 inbound tourists, collected in four phases during peak inbound tourist seasons from 2015 to 2016. The sample had consisted of the respondents from 93 nationalities and influenced by social media to visit India. The major outcomes were that majority of the inbound tourists came to know about India as a tourist destination through social media and then they explored more information specifically tourists attractions, to plan their trips to India. The majority of the tourists got influenced by Tripadvisor and Facebook platforms and reasonably satisfied with the information generated by the other social media sources. The results and conclusions have accepted by Ministry of Tourism, Government of India and utilized appropriately to gain the competitive advantage.","PeriodicalId":235592,"journal":{"name":"Journal of Tourism Theory and Research","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125606806","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Being a significant strategical tool, clustering activities have increasingly been prominent in terms of tourism development. This study aims to explain what a tourism cluster is; how it is processed, how its network system is and how tourism clusters are classified. A view about classification of clusters according to their success and labelling criteria are presented. There is also information about certain tourism regions in cluster maps. This study seeks to reveal characteristics of tourism clusters analyzing certain tourism cluster examples. The study furtherly aims to form a general framework related to tourism clusters with help of significant tourism clusters
{"title":"A general overview of tourism clusters","authors":"Tarık Yalçinkaya, Tülay Güzel","doi":"10.24288/JTTR.465912","DOIUrl":"https://doi.org/10.24288/JTTR.465912","url":null,"abstract":"Being a significant strategical tool, clustering activities have increasingly been prominent in terms of tourism development. This study aims to explain what a tourism cluster is; how it is processed, how its network system is and how tourism clusters are classified. A view about classification of clusters according to their success and labelling criteria are presented. There is also information about certain tourism regions in cluster maps. This study seeks to reveal characteristics of tourism clusters analyzing certain tourism cluster examples. The study furtherly aims to form a general framework related to tourism clusters with help of significant tourism clusters","PeriodicalId":235592,"journal":{"name":"Journal of Tourism Theory and Research","volume":"47 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122177440","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
A. Mbrica, A. Braholli, Ermira Qosja, Licaj Bruni̇lda
This paper analyzes the tourist offer of the Durres Region from the perspective of tourism stakeholders, in accordance with the objectives set in the Albanian National Strategy for Sustainable Tourism Development 2019-2023 (Ministry of Tourism and Environment, 2018). The research method employed is qualitative, based on a questionnaire in the form of a semi-structured interview addressed to private operators, public operators, donors, and NGOs related to the sector, as well as training and educational institutions. The findings of the paper highlight the crucial importance of cooperation among the various operators in the tourism sector. They also point out the obligation of the local government to better discharge their duties concerning the management of public works, preparation of the tourist offers, organizing the inventory of tourism resources of the region, as well as the establishment and branding of the Durres Region as a tourist destination. For the private operators, the findings emphasize the need to improve the quality of service and focus a lot more on training and development of human resources.
{"title":"Analysis of the tourist offer of the Durres Region under the perspective of tourism stakeholders","authors":"A. Mbrica, A. Braholli, Ermira Qosja, Licaj Bruni̇lda","doi":"10.24288/jttr.1160950","DOIUrl":"https://doi.org/10.24288/jttr.1160950","url":null,"abstract":"This paper analyzes the tourist offer of the Durres Region from the perspective of tourism stakeholders, in accordance with the objectives set in the Albanian National Strategy for Sustainable Tourism Development 2019-2023 (Ministry of Tourism and Environment, 2018). The research method employed is qualitative, based on a questionnaire in the form of a semi-structured interview addressed to private operators, public operators, donors, and NGOs related to the sector, as well as training and educational institutions. The findings of the paper highlight the crucial importance of cooperation among the various operators in the tourism sector. They also point out the obligation of the local government to better discharge their duties concerning the management of public works, preparation of the tourist offers, organizing the inventory of tourism resources of the region, as well as the establishment and branding of the Durres Region as a tourist destination. For the private operators, the findings emphasize the need to improve the quality of service and focus a lot more on training and development of human resources.","PeriodicalId":235592,"journal":{"name":"Journal of Tourism Theory and Research","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116230489","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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