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Strategi Peningkatan Loyalitas Mahasiswa Perguruan Tinggi IIB Darmajaya Bandar Lampung
Pub Date : 2023-03-26 DOI: 10.33059/jseb.v14i2.5822
Muhammad Saputra, Anandha Sartika Putri
The research objective is to analyze what factors influence student loyalty as internal consumers in promoting IIB Darmajaya College in Bandar Lampung. This associative-causality study used 100 samples selected by purposive sampling. Methods of data analysis using multiple linear regression analysis. The results obtained that partially, service quality, satisfaction and trust were identified as having no effect on student loyalty; but the brand image of the institution has proven to have an effect on the loyalty of the college students concerned. Simultaneous test results show that service quality, satisfaction, trust and brand image have a significant effect on student loyalty at IIB Darmajaya Bandar Lampung college students. It is recommended that the campus develop and strengthen a branding strategy so that it can encourage student loyalty in recommending IIB Darmajaya education to potential consumers.
本研究的目的是分析学生作为内部消费者在推广南榜市IIB达玛嘉雅学院时,影响学生忠诚度的因素。本研究采用目的性抽样法选取100个样本。数据分析方法采用多元线性回归分析。结果发现,服务质量、满意度和信任对学生忠诚度没有影响;但事实证明,学校的品牌形象会对学生的忠诚度产生影响。同时测试结果显示,服务质量、满意度、信任和品牌形象对学生忠诚度有显著影响。建议校园发展和加强品牌战略,这样可以鼓励学生忠诚地向潜在消费者推荐IIB Darmajaya教育。
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引用次数: 0
Analisis Dampak Kebijakan Pemulihan Ekonomi Nasional (Studi Kasus: Masa Pandemi Covid-19) 对国家经济复苏政策影响的分析(个案研究:科维-19大流行)
Pub Date : 2023-01-31 DOI: 10.33059/jseb.v14i1.5047
Fitrawaty Fitrawaty, Indra Maipita
The Indonesian government through its national economic recovery policy (PEN) seeks to improve the economic conditions of the community with micro, small and medium enterprises (MSMEs) as a driving force for the economy. The purpose of this study was to analyze the effect of the number of MSME units, the number of workers and total non-oil exports on Indonesia's gross domestic product in the long term. Data comes from related agencies from 2000–2022. The data analysis method uses the classical assumption test stages including the autocorrelation test, multicollinearity test and heteroscedasticity test; then vector auto regression (VAR), vector error correction model (VECM), as well as significance and coefficient of determination tests. The results of the study explain that exports have no significant effect in the long term, while the number of MSMEs, labor, and GDP have a significant effect. The conclusion is that the PEN policy will be effective if all economic indicators increase simultaneously to generate economic growth
印尼政府通过其国家经济复苏政策(PEN)寻求改善社区的经济状况,微型,小型和中型企业(MSMEs)作为经济的驱动力。本研究的目的是分析中小微企业单位数量、工人数量和非石油出口总额对印尼长期国内生产总值的影响。数据来自2000年至2022年的相关机构。数据分析方法采用经典假设检验阶段,包括自相关检验、多重共线性检验和异方差检验;然后是向量自回归(VAR)、向量误差修正模型(VECM),以及显著性检验和决定系数检验。研究结果说明,出口在长期内没有显著影响,而中小微企业数量、劳动力和GDP有显著影响。结论是,如果所有经济指标同时增加,以促进经济增长,那么PEN政策将是有效的
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引用次数: 0
What Motivates Tourists to Share Information on Social Media 是什么促使游客在社交媒体上分享信息
Pub Date : 2023-01-31 DOI: 10.33059/jseb.v14i1.6678
Virginia Mandasari, Nurkholish Majid
This research aims to examine the phenomenon of information sharing that occurs in groups in social media by uisng formal and informal communication that affect Transactive Memory System (TMS). This research also examines how TMS’s role on sharing information in groups as well as in self-relevant values. This research imply that formal and informal communications positively affect TMS, so it has a positive effect on self-relevant value. Therefore, transactive memory systems became a good mediator between formal and informal communication with self-relevant value. By sharing information in the group, their image will increase in front of people outside the group (self-image congruity). The group is created for the purpose to re-share the information with the other group who successfully invite potential tourists will increase self-relevant value in other groups.
本研究旨在探讨社交媒体中群体间的信息共享现象,通过正式和非正式的交流来影响交互记忆系统(TMS)。本研究还探讨了经颅磁刺激在群体信息分享和自我相关价值观中的作用。本研究表明,正式和非正式沟通对经颅磁刺激具有正向影响,因此对自我相关价值具有正向影响。因此,交互记忆系统成为具有自我相关价值的正式与非正式交流的良好中介。通过在群体中分享信息,他们在群体外的人面前的形象会提高(自我形象一致性)。创建群组的目的是为了与其他群组重新分享信息,成功邀请潜在游客将增加其他群组的自我相关价值。
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引用次数: 0
Pengaruh Person-Organization Fit dan Kepuasan Kerja terhadap Turnover Intention dengan Budaya Organisasi sebagai Variabel Moderasi
Pub Date : 2023-01-31 DOI: 10.33059/jseb.v14i1.5342
Diah Ayu Pawestri, Yustina Ertie Pravitasmara Dewi
Organizational effectiveness is not only supported by the success of employees' work tasks, but companies need to pay attention to the behavior of their employees broadly. This is done to minimize the desire of employees to change jobs. The purpose of this study was to determine the effect of person-organization fit and job satisfaction on turnover intention with organizational culture as a moderating variable. Primary data was collected through a questionnaire in which the respondents were 96 people. This explanatory research uses validity test, reliability test, multiple linear regression analysis, path analysis, and sobel test. The empirical results obtained show that partially, both person-organization fit, job satisfaction and organizational culture have a significant effect on turnover intention. Other results show that organizational culture is proven to be a moderation in the influence of person-organization fit and job satisfaction on turnover intention.
组织的有效性不仅取决于员工工作任务的成功与否,企业还需要广泛地关注员工的行为。这样做是为了尽量减少员工更换工作的愿望。本研究以组织文化为调节变量,探讨个人与组织契合度和工作满意度对离职倾向的影响。主要数据是通过调查问卷收集的,调查对象为96人。本解释研究采用效度检验、信度检验、多元线性回归分析、通径分析及索贝尔检验。实证结果表明,人与组织契合度、工作满意度和组织文化对离职倾向都有部分显著影响。其他研究结果表明,组织文化在个人与组织契合度和工作满意度对离职倾向的影响中起到调节作用。
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引用次数: 0
Analisis Minat Mahasiswa dalam Berinvestasi Saham di Pasar Modal 分析学生对投资股票的兴趣
Pub Date : 2023-01-30 DOI: 10.33059/jseb.v14i1.3552
Eva Rahayu, Rifki Khoirudin
The study aims to determine whether investment motivation, investment knowledge and understanding, minimum investment capital, investment benefits, and perceptions of investment risk, affect students' interest in investing in stocks in the capital market. The research population is Ahmad Dahlan University students. The sample used a purposive sampling method, namely 395 samples. Multiple regression analysis tools are used to determine the relationship between the independent variables and the dependent variable. The results of the study show that only investment motivation has a positive and significant influence on students' interest in investing in stocks in the capital market. Meanwhile, four other independent variables, namely investment knowledge and understanding, minimum investment capital, investment benefits, and perceptions of investment risk, were found to have no significant effect on students' interest in investing in stocks in the capital market.
本研究旨在确定投资动机、投资知识和理解、最低投资资本、投资收益和投资风险感知是否会影响学生在资本市场上投资股票的兴趣。研究对象是Ahmad Dahlan大学的学生。样本采用有目的抽样方法,即395个样本。使用多元回归分析工具来确定自变量和因变量之间的关系。研究结果表明,只有投资动机对学生在资本市场上投资股票的兴趣有显著的正向影响。同时,另外四个自变量,即投资知识和理解、最低投资资本、投资收益和投资风险感知,对学生在资本市场上投资股票的兴趣没有显著影响。
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引用次数: 0
Sistem Pengendalian Internal dan Penerapan Good University Governance terhadap Kualitas Laporan Keuangan pada Perguruan Tinggi Keagamaan Islam Negeri di Aceh 良好大学治理体系对亚齐国教宗教学院财务报告质量的应用
Pub Date : 2023-01-27 DOI: 10.33059/jseb.v14i1.5319
Ayumiati Ayumiati, Jalilah Jalilah
The credibility of a PTKIN financial report is very important, especially for stakeholder decision making to fund the sustainability of PTKIN in accordance with the planned targets. Among the indicators that affect the quality of financial reports are the internal control system and good university governance (GUG). The purpose of this study was to determine the application and influence of SPI and GUG on the quality of financial reports presented at PTKIN in Aceh. The approach in this study was descriptive quantitative by distributing questionnaires to the SPI and finance departments at the three PTKINs in Aceh. The results of this study indicate that there is a positive and significant effect of SPI and GUG on the quality of the financial reports presented by PTKIN.
PTKIN财务报告的可信度是非常重要的,特别是对于利益相关者决策,根据计划目标为PTKIN的可持续性提供资金。影响财务报告质量的指标包括内部控制制度和良好的大学治理(GUG)。本研究的目的是确定SPI和GUG对亚齐PTKIN财务报告质量的应用和影响。本研究的方法是描述性定量的,通过向亚齐三个ptkin的社会福利指数和财务部门分发问卷。本研究结果表明,SPI和GUG对PTKIN公司的财务报告质量有显著的正向影响。
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引用次数: 0
Government Governance, Government Quality, Transportation Infrastructure, and the Economic Growth: Evidence from Indonesia 政府治理、政府质量、交通基础设施与经济增长:来自印度尼西亚的证据
Pub Date : 2023-01-26 DOI: 10.33059/jseb.v14i1.5701
A. Zainal, T. C. N. Farza, P. Putra, Khairunnisa Harahap, Yerisma Welly
This study aims to provide a descriptive analysis of the relationship between government administration, quality of government, transportation infrastructure, and economic growth in Indonesia during the period 2001 to 2018. The results of the analysis show that road length has a positive relationship with economic growth, while the amount of loading and unloading of goods domestic and foreign shipping has a negative relationship with economic growth. Government quality (as stated by Unqualified Opinion on the financial reports of the Ministry of Communications and the Ministry of Public Works and Public Housing provided by the Supervisory Board of the Republic of Indonesia) shows good quality results over the last three years.
本研究旨在对2001年至2018年期间印度尼西亚政府管理、政府质量、交通基础设施和经济增长之间的关系进行描述性分析。分析结果表明,道路长度与经济增长呈正相关,而国内外航运货物装卸量与经济增长呈负相关。政府质量(如印度尼西亚共和国监事会提供的对交通部和公共工程和公共住房部财务报告的无保留意见所述)在过去三年中显示出良好的质量结果。
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引用次数: 1
Quality of Work Life dan Burnout terhadap Kinerja Paramedis: Mediasi Kepuasan Kerja di Era Pandemi 职业生活的质量与护理人员的倦怠:大流行时期的就业满意度调停
Pub Date : 2023-01-25 DOI: 10.33059/jseb.v14i1.6221
A. A. Priyono, Ety Saraswati
The Covid-19 pandemic that hit the world and claimed millions of lives has resulted in an increase in the excessive workload on paramedics. This condition places paramedics at risk of exposure to the Covid-19 virus, as well as increases the risk of burnout syndrome or mental fatigue.The research aims to analyze the quality of work life (QWL) and burnout on the performance of paramedics with job satisfaction as a mediating variable. The research was conducted on paramedics at Grati Hospital, Pasuruan Regency, using a saturated sampling technique. Data analysis used SEM-PLS with SmartPLS 3.2.9 software. The results showed that paramedics' job satisfaction and QWL had a significant positive effect, while burnout had a significant negative effect on paramedics' performance. Meanwhile QWL proved to have a significant positive effect on paramedics' job satisfaction. The results of the indirect effect prove that paramedics' job satisfaction is able to mediate the relationship between QWL and paramedics' performance.
席卷全球并夺去数百万人生命的新冠肺炎大流行,导致医护人员的工作量增加。这种情况使护理人员面临暴露于Covid-19病毒的风险,并增加了倦怠综合征或精神疲劳的风险。本研究旨在以工作满意度为中介变量,分析工作生活质量和职业倦怠对护理人员绩效的影响。研究对象是Pasuruan Regency格拉蒂医院的护理人员,采用饱和采样技术。数据分析采用SEM-PLS和SmartPLS 3.2.9软件。结果表明,护理人员的工作满意度和敬业度对护理人员的绩效有显著的正向影响,而倦怠对护理人员的绩效有显著的负向影响。同时,QWL对护理人员的工作满意度有显著的正向影响。间接效应的结果证明,护理人员的工作满意度能够中介质量满意度与护理人员绩效之间的关系。
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引用次数: 0
Customer Relationship Management melalui Orientasi Pasar dan Inovasi Organisasi untuk Meningkatkan Kinerja Pemasaran Bisnis Online 客户关系管理通过市场指导和组织创新来提高在线业务营销性能
Pub Date : 2023-01-23 DOI: 10.33059/jseb.v14i1.5384
Chitra Laksmi Rithmaya, Ikhwan Kholid, Reza Tianto
The study aims to examine the effect of customer relationship management on marketing performance mediated by market orientation and organizational innovation. The data was obtained through a questionnaire distributed to 50 MSME respondents in Surabaya. Determination of respondents using the quota sampling method. The variables analyzed are customer relationship management, market orientation, organizational innovation, and marketing performance. The results of the study state that partially, customer relationship management has a significant and positive effect on market orientation, marketing performance, and work innovation; and that market orientation and organizational innovation have a significant and positive effect on marketing performance. Another result obtained is that organizational innovation is proven to be able to mediate the effect of customer relationship management on marketing performance. Market orientation is also proven to be able to mediate customer relationship management on marketing performance.
本研究旨在检视顾客关系管理在市场导向和组织创新的中介下对行销绩效的影响。数据是通过向泗水50名MSME受访者分发的问卷获得的。采用定额抽样法确定调查对象。分析的变量是客户关系管理、市场导向、组织创新和营销绩效。研究结果表明,客户关系管理对市场导向、营销绩效、工作创新有显著正向影响;市场导向和组织创新对营销绩效有显著的正向影响。得到的另一个结果是,组织创新被证明能够中介客户关系管理对营销绩效的影响。市场导向也被证明能够中介客户关系管理对营销绩效。
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引用次数: 0
Peran Kewirausahaan Perempuan, Kewirausahawan Ramah Lingkungan Dan Orientasi Pasar Sebagai Variabel Yang Mempengaruhi Kinerja Pemasaran UMKM 女性企业家角色、环境友好的企业家精神和市场导向,这些因素影响了UMKM的营销表现
Pub Date : 2023-01-23 DOI: 10.33059/jseb.v14i1.6302
Adelia Octavia, Yayuk Sriayudha, Zulfanetti
Women play an important role in the field of entrepreneurship in the small and medium industry. This study aims to analyze the role of women entrepreneurship, eco-friendly entrepreneurship, and market orientation, on the marketing performance of SMEs. This quantitative research uses a sample survey where the number of respondents is 200 people. Primary data was collected through a questionnaire with a 5-Likert scale. Data analysis using SEM-PLS. Research findings show that women's entrepreneurship has a significant effect on eco-friendly entrepreneurship, as well as market orientation. In addition, environmentally friendly entrepreneurship has been proven to have a significant effect on market orientation, and market orientation has been proven to have an effect on marketing performance. Simultaneously, the marketing performance of MSMEs is significantly influenced by women entrepreneurship, eco-friendly entrepreneurship and market orientation.
妇女在中小型工业的创业领域发挥着重要作用。本研究旨在分析女性创业、环保创业和市场导向对中小企业营销绩效的影响。本定量研究采用抽样调查,调查对象为200人。主要数据通过5-Likert量表问卷收集。使用SEM-PLS进行数据分析。研究结果表明,女性创业对生态创业和市场导向都有显著影响。此外,环境友好型创业被证明对市场导向有显著的影响,市场导向也被证明对营销绩效有影响。同时,女性创业、生态创业和市场导向对中小微企业的营销绩效有显著影响。
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引用次数: 2
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Jurnal Samudra Ekonomi dan Bisnis
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