Pub Date : 2023-01-22DOI: 10.33059/jseb.v14i1.5954
Andy Reyhan Suhendra, Yolanda Masnita, Kurniawati
The purpose of this research is to explore the things that influence consumer attitudes in shopping online, as well as the influence of these attitudes on their behavior in making online purchases. This research was conducted through the perspective of the technology acceptance model (TAM), which is based on consumer value theory. This study uses SEM (structural equation modeling) analysis on primary data based on the results of a questionnaire that has been distributed to 289 respondents. The results show that there is a significant effect of perceived ease of use on attitude, and attitude has a significant effect on online buying behavior. However, perceived usefulness, perceived enjoyment, information availability, and perceived price separately proved to have no effect on attitude. The managerial implications of the findings identify the companies that issue e-commerce must be able to guarantee the convenience available in these applications, so that customer attitudes towards applications will be more positive.
{"title":"Anteseden Sikap Konsumen terhadap Perilaku Pembelian Online","authors":"Andy Reyhan Suhendra, Yolanda Masnita, Kurniawati","doi":"10.33059/jseb.v14i1.5954","DOIUrl":"https://doi.org/10.33059/jseb.v14i1.5954","url":null,"abstract":"The purpose of this research is to explore the things that influence consumer attitudes in shopping online, as well as the influence of these attitudes on their behavior in making online purchases. This research was conducted through the perspective of the technology acceptance model (TAM), which is based on consumer value theory. This study uses SEM (structural equation modeling) analysis on primary data based on the results of a questionnaire that has been distributed to 289 respondents. The results show that there is a significant effect of perceived ease of use on attitude, and attitude has a significant effect on online buying behavior. However, perceived usefulness, perceived enjoyment, information availability, and perceived price separately proved to have no effect on attitude. The managerial implications of the findings identify the companies that issue e-commerce must be able to guarantee the convenience available in these applications, so that customer attitudes towards applications will be more positive.","PeriodicalId":235844,"journal":{"name":"Jurnal Samudra Ekonomi dan Bisnis","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116023630","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The study aims to determine the use of the Poinku application as an attraction and shopping facility at Indomaret Sulursari, Gabus District, Grobogan Regency, Central Java Province. Research using descriptive qualitative method. The informants consisted of 11 participants, both users and non-users of the Poinku application. Data obtained through observation, interviews and documentation, by testing the validity of the data using triangulation. The results of the study show that the Poinku application attracts consumers in making purchases, especially with facilities such as promotions and points because it attracts consumers to make repeat purchases. Promotional factors through the Poinku application have an important impact on consumers as a strategy to increase purchases
{"title":"Analisis Penggunaan Aplikasi Poinku sebagai Daya Tarik dan Fasilitas Belanja di Indomaret Sulursari Kec. Gabus Kab. Grobogan","authors":"Siti Umi Rahmawati, Bambang Ismanto, Carolina Lita Permatasari","doi":"10.33059/jseb.v14i1.5760","DOIUrl":"https://doi.org/10.33059/jseb.v14i1.5760","url":null,"abstract":"The study aims to determine the use of the Poinku application as an attraction and shopping facility at Indomaret Sulursari, Gabus District, Grobogan Regency, Central Java Province. Research using descriptive qualitative method. The informants consisted of 11 participants, both users and non-users of the Poinku application. Data obtained through observation, interviews and documentation, by testing the validity of the data using triangulation. The results of the study show that the Poinku application attracts consumers in making purchases, especially with facilities such as promotions and points because it attracts consumers to make repeat purchases. Promotional factors through the Poinku application have an important impact on consumers as a strategy to increase purchases","PeriodicalId":235844,"journal":{"name":"Jurnal Samudra Ekonomi dan Bisnis","volume":"46 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121779284","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-20DOI: 10.33059/jseb.v14i1.6780
Sri Suro Adhawati, Arie Syahruni Cangara, Sitti Fakhriyyah, K. Kamaruddin, Aswin
The income of coastal communities as fishermen is relatively low because the economic activity of the fishing gear used is not yet optimal. This study aims to analyze the economic value and productivity of fishing gear that provides optimal income. The research was conducted in two coastal districts of Bone Bay, namely Tellu Siattinge and Kajuara. The location was determined purposively with the consideration that the Tellu Siattinge area is in the north while the Kajuara area is in the south. This type of survey research uses qualitative and quantitative analysis methods. The research results stated the fishing gear with the highest economic value was the purse seine type in the Kajuara District and the bagan cungkil type in the Tellu Siattinge District. The second result identified that the fishing gear that had the highest productivity was the bagan tancap type in Kajuara and the bagan cungkil type in Tellu Siattinge waters.
{"title":"Nilai Ekonomi dan Produktivitas Alat Tangkap Perikanan","authors":"Sri Suro Adhawati, Arie Syahruni Cangara, Sitti Fakhriyyah, K. Kamaruddin, Aswin","doi":"10.33059/jseb.v14i1.6780","DOIUrl":"https://doi.org/10.33059/jseb.v14i1.6780","url":null,"abstract":"The income of coastal communities as fishermen is relatively low because the economic activity of the fishing gear used is not yet optimal. This study aims to analyze the economic value and productivity of fishing gear that provides optimal income. The research was conducted in two coastal districts of Bone Bay, namely Tellu Siattinge and Kajuara. The location was determined purposively with the consideration that the Tellu Siattinge area is in the north while the Kajuara area is in the south. This type of survey research uses qualitative and quantitative analysis methods. The research results stated the fishing gear with the highest economic value was the purse seine type in the Kajuara District and the bagan cungkil type in the Tellu Siattinge District. The second result identified that the fishing gear that had the highest productivity was the bagan tancap type in Kajuara and the bagan cungkil type in Tellu Siattinge waters.","PeriodicalId":235844,"journal":{"name":"Jurnal Samudra Ekonomi dan Bisnis","volume":"35 7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114278566","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-19DOI: 10.33059/jseb.v14i1.3520
Fery Setiawan, Eka Destriyanto Pristi A., Titis Purwaningsih
This study aims to examine the factor of religiosity as a moderator variable between the influence of production factors and economic potential on customer preferences in choosing to finance. The object is the customer of Baitul Mal Wat Tamwil (BMT) Khasanah Jabung Ponorogo, who has used financing products at such Islamic financial institutions. Quantitative methods are used to analyze the data, assisted by the Smart PLS application program. The result of this study indicates that religiosity strengthens the variables of product factors and economic potential in influencing customer preferences to choose to finance. Therefore, it is concluded that customers understand the benefits and blessings that will be obtained if you choose a sharia financial institution, which here is BMT Khasanah, as a partner in running its business.
本研究旨在探讨宗教信仰作为生产要素与经济潜力对消费者融资偏好影响的调节变量。对象是Baitul Mal Wat Tamwil (BMT)的客户Khasanah Jabung Ponorogo，他在这些伊斯兰金融机构使用过融资产品。在智能PLS应用程序的辅助下，采用定量方法分析数据。研究结果表明，宗教信仰强化了产品因素和经济潜力变量对消费者金融偏好选择的影响。因此，得出的结论是，客户了解如果选择一家伊斯兰金融机构，即BMT Khasanah作为合作伙伴来经营其业务，将获得的好处和祝福。
{"title":"Role of Religiosity in Moderating Factors Affecting Customer's Preference to Choose Financing","authors":"Fery Setiawan, Eka Destriyanto Pristi A., Titis Purwaningsih","doi":"10.33059/jseb.v14i1.3520","DOIUrl":"https://doi.org/10.33059/jseb.v14i1.3520","url":null,"abstract":"This study aims to examine the factor of religiosity as a moderator variable between the influence of production factors and economic potential on customer preferences in choosing to finance. The object is the customer of Baitul Mal Wat Tamwil (BMT) Khasanah Jabung Ponorogo, who has used financing products at such Islamic financial institutions. Quantitative methods are used to analyze the data, assisted by the Smart PLS application program. The result of this study indicates that religiosity strengthens the variables of product factors and economic potential in influencing customer preferences to choose to finance. Therefore, it is concluded that customers understand the benefits and blessings that will be obtained if you choose a sharia financial institution, which here is BMT Khasanah, as a partner in running its business.","PeriodicalId":235844,"journal":{"name":"Jurnal Samudra Ekonomi dan Bisnis","volume":"36 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124056412","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of this study was to analyze the effect of corporate social responsibility disclosure, capital structure and financial distress on stock returns. The sample is a manufacturing company listed on the IDX between 2017 and 2021. The sampling method was carried out using the convenience sampling method, namely the sample was determined with certain considerations so that 38 companies were selected. Data analysis procedure with multiple linear regression analysis. The test results show that partially, capital structure and financial distress have a positive and significant effect on stock returns; while CSR disclosure proved to have no significant effect on stock returns. Simultaneously, the three independent variables analyzed proved to have a significant effect on stock returns.
{"title":"Pengaruh Pengungkapan Corporate Social Responsibility, Struktur Modal, dan Financial Distress terhadap Return Saham Perusahaan Manufaktur yang Terdaftar di BEI Tahun 2017-2021","authors":"Fathihani, Vely Randyantini, Ika Puji Saputri, Fitria Wijayanti","doi":"10.33059/jseb.v14i1.6046","DOIUrl":"https://doi.org/10.33059/jseb.v14i1.6046","url":null,"abstract":"The purpose of this study was to analyze the effect of corporate social responsibility disclosure, capital structure and financial distress on stock returns. The sample is a manufacturing company listed on the IDX between 2017 and 2021. The sampling method was carried out using the convenience sampling method, namely the sample was determined with certain considerations so that 38 companies were selected. Data analysis procedure with multiple linear regression analysis. The test results show that partially, capital structure and financial distress have a positive and significant effect on stock returns; while CSR disclosure proved to have no significant effect on stock returns. Simultaneously, the three independent variables analyzed proved to have a significant effect on stock returns.","PeriodicalId":235844,"journal":{"name":"Jurnal Samudra Ekonomi dan Bisnis","volume":"12391 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115604494","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-15DOI: 10.33059/jseb.v14i1.5304
Michael Wijayanto Hariono, Rino Tam Cahyadi, Dian Wijayanti
This study aims to examine the effect of status quo bias, regret aversion bias, loss aversion bias and availability bias on irrational investment decision making by investors in Malang City moderated by financial literacy. The number of respondents as many as 87 people came from a group of investors from several securities offices and community groups of Beginner Stock Investors (ISP) Malang City. This study uses moderated regression analysis as a test tool. The results of this study indicate that regret aversion bias and loss aversion bias have a positive effect on irrational investment decision making, while the status quo bias and availability bias have no effect on irrational investment decision making. The moderating variable of financial literacy weakens the effect of availability bias on irrational investment decision making, but does not weaken the effect of status quo bias, regret aversion bias, and loss aversion bias on irrational investment decision making.
{"title":"Pengaruh Bias Perilaku terhadap Pengambilan Keputusan Irasional dengan Financial Literacy sebagai Pemoderasi","authors":"Michael Wijayanto Hariono, Rino Tam Cahyadi, Dian Wijayanti","doi":"10.33059/jseb.v14i1.5304","DOIUrl":"https://doi.org/10.33059/jseb.v14i1.5304","url":null,"abstract":"This study aims to examine the effect of status quo bias, regret aversion bias, loss aversion bias and availability bias on irrational investment decision making by investors in Malang City moderated by financial literacy. The number of respondents as many as 87 people came from a group of investors from several securities offices and community groups of Beginner Stock Investors (ISP) Malang City. This study uses moderated regression analysis as a test tool. The results of this study indicate that regret aversion bias and loss aversion bias have a positive effect on irrational investment decision making, while the status quo bias and availability bias have no effect on irrational investment decision making. The moderating variable of financial literacy weakens the effect of availability bias on irrational investment decision making, but does not weaken the effect of status quo bias, regret aversion bias, and loss aversion bias on irrational investment decision making.","PeriodicalId":235844,"journal":{"name":"Jurnal Samudra Ekonomi dan Bisnis","volume":"43 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123203189","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-30DOI: 10.33059/jseb.v13i2.3342
M. Nasir, Mahmood Ar, M. Amri, Cut Fitri Handayani, A. Aryati
The purpose of this study was to determine the effect of internal and external factors on non-performing financing in Islamic commercial banks and Islamic business units in Indonesia. Data is collected from publications of Bank Indonesia, the Central Statistics Agency, and the Financial Services Authority. Samples were taken from January 2010 to December 2017. Data were analyzed using Fisher’s exact test, Student's t-test, and multiple linear regression analysis. The results identify that Finance to Deposit Ratio (FDR), Capital Adequacy Ratio (CAR), inflation, and BI rate have a significant effect on non-performing financing. Based on the results, this study recommends that Islamic commercial banks and Islamic business units need to stabilize their financial ratios.
{"title":"The Effect of Internal and External Factors on Non-Performing Financing at Islamic Commercial Banks in Indonesia","authors":"M. Nasir, Mahmood Ar, M. Amri, Cut Fitri Handayani, A. Aryati","doi":"10.33059/jseb.v13i2.3342","DOIUrl":"https://doi.org/10.33059/jseb.v13i2.3342","url":null,"abstract":"The purpose of this study was to determine the effect of internal and external factors on non-performing financing in Islamic commercial banks and Islamic business units in Indonesia. Data is collected from publications of Bank Indonesia, the Central Statistics Agency, and the Financial Services Authority. Samples were taken from January 2010 to December 2017. Data were analyzed using Fisher’s exact test, Student's t-test, and multiple linear regression analysis. The results identify that Finance to Deposit Ratio (FDR), Capital Adequacy Ratio (CAR), inflation, and BI rate have a significant effect on non-performing financing. Based on the results, this study recommends that Islamic commercial banks and Islamic business units need to stabilize their financial ratios.","PeriodicalId":235844,"journal":{"name":"Jurnal Samudra Ekonomi dan Bisnis","volume":"58 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131831355","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-26DOI: 10.33059/jseb.v13i2.3498
Luh Putu Krisna Darmayanti, Agus Putu Abiyasa
This decriptive research uses a qualitative approach that aims to describe the concept of adapting social media marketing as a strategy to maintain existence in the midst of the Covid-19 pandemic, at Umah Sablon Buleleng (USB) Bali as an object. There are seven informants, namely business owners, social media marketing operators, and five consumers of USB Bali. Primary and secondary data as data sources were collected using observation, interview, and documentation techniques. Verification of the validity of the analysis results using data credibility test with source triangulation and technical triangulation. This study obtained three main findings. First, there was a change in consumer behavior experienced by USB Bali consumers before and after the COVID-19 Pandemic, and the New Normal period. Second, the form of digital marketing transformation experienced by USB Bali in the midst of the Covid-19 pandemic. Third, USB Bali has a strategy to maintain its existence in the midst of the Covid-19 pandemic.
{"title":"Adaptasi Social Media Marketing sebagai Strategi Mempertahankan Eksistensi di Tengah Pandemi Covid-19","authors":"Luh Putu Krisna Darmayanti, Agus Putu Abiyasa","doi":"10.33059/jseb.v13i2.3498","DOIUrl":"https://doi.org/10.33059/jseb.v13i2.3498","url":null,"abstract":"This decriptive research uses a qualitative approach that aims to describe the concept of adapting social media marketing as a strategy to maintain existence in the midst of the Covid-19 pandemic, at Umah Sablon Buleleng (USB) Bali as an object. There are seven informants, namely business owners, social media marketing operators, and five consumers of USB Bali. Primary and secondary data as data sources were collected using observation, interview, and documentation techniques. Verification of the validity of the analysis results using data credibility test with source triangulation and technical triangulation. This study obtained three main findings. First, there was a change in consumer behavior experienced by USB Bali consumers before and after the COVID-19 Pandemic, and the New Normal period. Second, the form of digital marketing transformation experienced by USB Bali in the midst of the Covid-19 pandemic. Third, USB Bali has a strategy to maintain its existence in the midst of the Covid-19 pandemic.","PeriodicalId":235844,"journal":{"name":"Jurnal Samudra Ekonomi dan Bisnis","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130959583","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-23DOI: 10.33059/jseb.v13i2.5559
L. Lukman
The purpose of this study is to analyze the advantages of plantation commodities in Jambi Province. Shift-Share Analysis and Location Quotient Analysis were used to analyze data. The research results conclude several things. First, there are the comparative advantages of oil palm and rubber throughout Jambi. Second, rubber and palm oil in the commodity base sector in Kerinci, Merangin, Batang Hari, Bungo; coffee and cinnamon are the base sectors in Kerinci, Merangin, Sorolangun; and, chocolate in Bungo and Kerinci. Third, palm oil and rubber are dominant and their growth potential in all areas in Jambi; coffee, cinnamon, cocoa plantations are dominant and their growth potential are in Kerinci, Merangin, Bungo; and, clove, coconut, areca nut, candlenut, kapok, sugar palm, vanilla, sugar cane, patchouli are less developed. Finally, there are three clusters oriented towards ease of market access, proximity of raw materials and availability of labor.
{"title":"Analysis of Industry-Based Plantation Commodity Development in the Area of Jambi Province","authors":"L. Lukman","doi":"10.33059/jseb.v13i2.5559","DOIUrl":"https://doi.org/10.33059/jseb.v13i2.5559","url":null,"abstract":"The purpose of this study is to analyze the advantages of plantation commodities in Jambi Province. Shift-Share Analysis and Location Quotient Analysis were used to analyze data. The research results conclude several things. First, there are the comparative advantages of oil palm and rubber throughout Jambi. Second, rubber and palm oil in the commodity base sector in Kerinci, Merangin, Batang Hari, Bungo; coffee and cinnamon are the base sectors in Kerinci, Merangin, Sorolangun; and, chocolate in Bungo and Kerinci. Third, palm oil and rubber are dominant and their growth potential in all areas in Jambi; coffee, cinnamon, cocoa plantations are dominant and their growth potential are in Kerinci, Merangin, Bungo; and, clove, coconut, areca nut, candlenut, kapok, sugar palm, vanilla, sugar cane, patchouli are less developed. Finally, there are three clusters oriented towards ease of market access, proximity of raw materials and availability of labor.","PeriodicalId":235844,"journal":{"name":"Jurnal Samudra Ekonomi dan Bisnis","volume":"81 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122897986","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-21DOI: 10.33059/jseb.v13i2.4225
Anggraeni Pratama Indrianto, Efendi Sutopo Yuwono
The Covid-19 pandemic has slowly changed people's behavior, one of which is making purchases. Many factors influenced a person to make purchases during the pandemic which the Shopee marketplace has responded well by providing various additional features to make it easier for consumers to shop from home. This study aimed to examine whether purchase intention is able to mediate the effect of perceived trust and perceived risk on purchasing decisions at the Shopee marketplace during the current pandemic. Purposive sampling technique was used to determining the sample. The results obtained were that perceived trust and the perceived risk had a significant positive effect on purchasing decisions either directly or through purchase intention as an intervening variable. The recommendation for Shopee is to focus more on minimizing the risk of its consumers, including the risk of being infected with Covid-19.
{"title":"Factors that Influence Purchasing Decisions at Shopee Marketplace during the Covid-19 Pandemic","authors":"Anggraeni Pratama Indrianto, Efendi Sutopo Yuwono","doi":"10.33059/jseb.v13i2.4225","DOIUrl":"https://doi.org/10.33059/jseb.v13i2.4225","url":null,"abstract":"The Covid-19 pandemic has slowly changed people's behavior, one of which is making purchases. Many factors influenced a person to make purchases during the pandemic which the Shopee marketplace has responded well by providing various additional features to make it easier for consumers to shop from home. This study aimed to examine whether purchase intention is able to mediate the effect of perceived trust and perceived risk on purchasing decisions at the Shopee marketplace during the current pandemic. Purposive sampling technique was used to determining the sample. The results obtained were that perceived trust and the perceived risk had a significant positive effect on purchasing decisions either directly or through purchase intention as an intervening variable. The recommendation for Shopee is to focus more on minimizing the risk of its consumers, including the risk of being infected with Covid-19.","PeriodicalId":235844,"journal":{"name":"Jurnal Samudra Ekonomi dan Bisnis","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116127374","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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