Pub Date : 2019-07-31DOI: 10.33059/JSEB.V10I02.1174
I. Halimah, Nor Norisanti, Z. FaizalMulia
This study discusses the analysis of capital structures that measure profitability and solvability in cosmetic companies listed on the Indonesia Stock Exchange. This research uses descriptive method, the data used secondary data consisting of financial statements of cosmetics companies for the period 2015 to 2017. Using horizontal analysis for capital structure, return on equity (ROE), debt to equity ratio (DER), long term debt to equity ratio (LTDtER) and uses industry standard averages. The results show that PT Unilever Indonesia Tbk can exceed the average value of the industry standard and the value generated for returns on equity, debt to equity ratio, and long-term debt to equity ratio the higher compared to other cosmetic companies. Companies with returns on equity, debt to equity ratios and long-term debt-to-equity ratios that obtain low scores are PT. Kino Indonesia Tbk and PT. Mustika Ratu Tbk because the value obtained cannot always be obtained by the industry standard average value. Keyword : Capital Structure, Returns On Equity, Debt To Equity Ratios, Long Term Debt To Equity Ratios
本研究讨论了在印尼证券交易所上市的化妆品公司衡量盈利能力和偿债能力的资本结构分析。本研究采用描述性方法，数据采用二手数据，由化妆品公司2015年至2017年的财务报表组成。对资本结构、股本回报率(ROE)、债务股本比率(DER)、长期债务股本比率(LTDtER)进行横向分析，并使用行业标准平均值。结果表明，PT联合利华印度尼西亚Tbk可以超过行业标准的平均值，其净资产收益率、负债权益比和长期负债权益比所产生的价值高于其他化妆品公司。净资产收益率、负债权益比和长期负债权益比得分较低的公司是PT. Kino Indonesia Tbk和PT. Mustika Ratu Tbk，因为所获得的价值并不总是用行业标准平均值获得的。关键词:资本结构，净资产收益率，负债权益比，长期负债权益比
{"title":"Analisis Kinerja Rentabilitas Dan Solvabilitas Sektor Kosmetik Dan Rumah Tangga (Studi Kasus Perusahaan Yang Terdaftar Di Bursa Efek Indonesia)","authors":"I. Halimah, Nor Norisanti, Z. FaizalMulia","doi":"10.33059/JSEB.V10I02.1174","DOIUrl":"https://doi.org/10.33059/JSEB.V10I02.1174","url":null,"abstract":"This study discusses the analysis of capital structures that measure profitability and solvability in cosmetic companies listed on the Indonesia Stock Exchange. This research uses descriptive method, the data used secondary data consisting of financial statements of cosmetics companies for the period 2015 to 2017. Using horizontal analysis for capital structure, return on equity (ROE), debt to equity ratio (DER), long term debt to equity ratio (LTDtER) and uses industry standard averages. The results show that PT Unilever Indonesia Tbk can exceed the average value of the industry standard and the value generated for returns on equity, debt to equity ratio, and long-term debt to equity ratio the higher compared to other cosmetic companies. Companies with returns on equity, debt to equity ratios and long-term debt-to-equity ratios that obtain low scores are PT. Kino Indonesia Tbk and PT. Mustika Ratu Tbk because the value obtained cannot always be obtained by the industry standard average value. \u0000Keyword : Capital Structure, Returns On Equity, Debt To Equity Ratios, Long Term Debt To Equity Ratios","PeriodicalId":235844,"journal":{"name":"Jurnal Samudra Ekonomi dan Bisnis","volume":"59 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121483107","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-07-31DOI: 10.33059/JSEB.V10I02.1317
Erni Junaida
This research intends to know the influence of tourist attraction and word of mouth to tourists' visiting decision in city forest park kota langsa. Samples of this research are 96 respondents. Data analysis of this research is using multiple linear regression method and hypothesis testing is using t test, f test, and determination coefficient test (R2). The result of multiple linear regression is Y = 1,200 + 0,341 X1 + 0.137 X2. T test result shows that tourist attraction variable influenced significantly to tourist's visiting decision in city forest park kota langsa and word of mouth variable also influenced significantly to tourist's visiting decision in city forest park kota langsa. F test result shows that tourist attraction variable and word of mouth variable influenced significantly to tourist's visiting decision in city forest park kota langsa. Determination coefficient test shows that tourist attraction and word of mouth influenced tourist's visiting decision in city forest park kota langsa for 0,301 or 30,1 %.
{"title":"Pengaruh Daya Tarik Wisata dan Word Of Mouth terhadap Keputusan Wisata Berkunjung ke Taman Hutan Kota di Kota Langsa","authors":"Erni Junaida","doi":"10.33059/JSEB.V10I02.1317","DOIUrl":"https://doi.org/10.33059/JSEB.V10I02.1317","url":null,"abstract":"This research intends to know the influence of tourist attraction and word of mouth to tourists' visiting decision in city forest park kota langsa. Samples of this research are 96 respondents. Data analysis of this research is using multiple linear regression method and hypothesis testing is using t test, f test, and determination coefficient test (R2). The result of multiple linear regression is Y = 1,200 + 0,341 X1 + 0.137 X2. T test result shows that tourist attraction variable influenced significantly to tourist's visiting decision in city forest park kota langsa and word of mouth variable also influenced significantly to tourist's visiting decision in city forest park kota langsa. F test result shows that tourist attraction variable and word of mouth variable influenced significantly to tourist's visiting decision in city forest park kota langsa. Determination coefficient test shows that tourist attraction and word of mouth influenced tourist's visiting decision in city forest park kota langsa for 0,301 or 30,1 %.","PeriodicalId":235844,"journal":{"name":"Jurnal Samudra Ekonomi dan Bisnis","volume":"85 2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116471022","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-07-31DOI: 10.33059/JSEB.V10I02.1323
Syarifah Mauli Masyithah, Sekoah Tinggi, Ilmu Ekonomi Sabang, penting bagi kepuasan, kerja Kreitner
This study aims to find a model for increasing the lecturers work loyalty of private university by using Structural Equation Modeling. The research sample was 150 lecturers of five private universities in Banda Aceh. The questionnaire is the main instrument for data collection. Furthermore, the data were analyzed using a structural equation model (SEM) operationalized with AMOS 21. The study revealed that lecturer work loyalty was positively and significantly affected by job satisfaction and their assessment of rewards and work environment. Therefore, an increase in lecturer work loyalty can be done through university foundation policy intervention in increasing rewards and improving the work environment quality of the university.
{"title":"MODEL PENINGKATAN LOYALITAS KERJA DOSEN PTS MENGGUNAKAN STRUCTURAL EQUATION MODELING","authors":"Syarifah Mauli Masyithah, Sekoah Tinggi, Ilmu Ekonomi Sabang, penting bagi kepuasan, kerja Kreitner","doi":"10.33059/JSEB.V10I02.1323","DOIUrl":"https://doi.org/10.33059/JSEB.V10I02.1323","url":null,"abstract":"This study aims to find a model for increasing the lecturers work loyalty of private university by using Structural Equation Modeling. The research sample was 150 lecturers of five private universities in Banda Aceh. The questionnaire is the main instrument for data collection. Furthermore, the data were analyzed using a structural equation model (SEM) operationalized with AMOS 21. The study revealed that lecturer work loyalty was positively and significantly affected by job satisfaction and their assessment of rewards and work environment. Therefore, an increase in lecturer work loyalty can be done through university foundation policy intervention in increasing rewards and improving the work environment quality of the university.","PeriodicalId":235844,"journal":{"name":"Jurnal Samudra Ekonomi dan Bisnis","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126896412","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-07-31DOI: 10.33059/JSEB.V10I02.1104
Baihaqi Baihaqi, Syardiansah Syardiansah
Penelitian ini dilakukan pada 9 dari 23 kelompok usaha perempuan miskin di Kabupaten Aceh Timur. Tujuan dari penelitian ini adalah untuk mengetahui tingkat efektifitas modal usaha bergulir DP3AKB (dulunya bernama BPMPKS) bagi kelompok usaha perempuan miskin sejak tahun 2011-2014. Metode yang dipergunakan dalam penelitian ini adalah kualitatif dengan teknik focus group discussion. Adapun sampel dalam penelitian ini adalah 9 kelompok usaha perempuan miskin yang tersebar dibeberapa gampong/desa dalam kabupaten Aceh Timur. Penentuan sampel itu didasarkan atas beberapa faktor seperti jenis usaha yang dilakukan oleh kelompok penerima bantuan modal usaha bergulir, keterwakilan lokasi kegiatan (cluster), dan jumlah modal usaha yang diterima. Informan yang dalam penelitian adalah ketua dan anggota kelompok usaha perempuan miskin penerimaan modal bergulir DP3AKB Kabupaten Aceh Timur. Alat analisa yang dipergunakan adalah SWOT analysis. Hasil kegiatan menunjukkan modal usaha bergulir yang diberikan kepada 8 (delapan) kelompok usaha perempuan efektif meningkatkan kesejahteraan kelompok baik dari aspek pendapatan, pertambahan jumlah anggota kelompok, bertambahnya varian produk yang dihasilkan oleh kelompok maupun perluasan jaringan pemasaran produk.
{"title":"EFFEKTIFITAS PEMBERIAN MODAL USAHA BERGULIR DP3AKB PADA KELOMPOK USAHA PEREMPUAN MISKIN DI KABUPATEN ACEH TIMUR","authors":"Baihaqi Baihaqi, Syardiansah Syardiansah","doi":"10.33059/JSEB.V10I02.1104","DOIUrl":"https://doi.org/10.33059/JSEB.V10I02.1104","url":null,"abstract":"Penelitian ini dilakukan pada 9 dari 23 kelompok usaha perempuan miskin di Kabupaten Aceh Timur. Tujuan dari penelitian ini adalah untuk mengetahui tingkat efektifitas modal usaha bergulir DP3AKB (dulunya bernama BPMPKS) bagi kelompok usaha perempuan miskin sejak tahun 2011-2014. Metode yang dipergunakan dalam penelitian ini adalah kualitatif dengan teknik focus group discussion. Adapun sampel dalam penelitian ini adalah 9 kelompok usaha perempuan miskin yang tersebar dibeberapa gampong/desa dalam kabupaten Aceh Timur. Penentuan sampel itu didasarkan atas beberapa faktor seperti jenis usaha yang dilakukan oleh kelompok penerima bantuan modal usaha bergulir, keterwakilan lokasi kegiatan (cluster), dan jumlah modal usaha yang diterima. Informan yang dalam penelitian adalah ketua dan anggota kelompok usaha perempuan miskin penerimaan modal bergulir DP3AKB Kabupaten Aceh Timur. Alat analisa yang dipergunakan adalah SWOT analysis. Hasil kegiatan menunjukkan modal usaha bergulir yang diberikan kepada 8 (delapan) kelompok usaha perempuan efektif meningkatkan kesejahteraan kelompok baik dari aspek pendapatan, pertambahan jumlah anggota kelompok, bertambahnya varian produk yang dihasilkan oleh kelompok maupun perluasan jaringan pemasaran produk. ","PeriodicalId":235844,"journal":{"name":"Jurnal Samudra Ekonomi dan Bisnis","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130880392","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-02-06DOI: 10.33059/jseb.v10i1.1124
F. Firmansyah
The purpose of this study is to determine the effect of marketing strategies on student satisfaction at STIE Mahaputra Riau, to determine the effect of service on student satisfaction at STIE Mahaputra Riau. The results of this study are that marketing strategies affect student satisfaction at STIE Mahaputra Riau, service influences student satisfaction at STIE Mahaputra Riau, and the coefficient of determination is 92,% which means that student satisfaction can be explained by 92% marketing and service strategies while the rest is influenced by other factor.
{"title":"Pengaruh Strategi Pemasaran dan Pelayanan terhadap Kepuasan Mahasiswa pada STIE Mahaputra Riau","authors":"F. Firmansyah","doi":"10.33059/jseb.v10i1.1124","DOIUrl":"https://doi.org/10.33059/jseb.v10i1.1124","url":null,"abstract":"The purpose of this study is to determine the effect of marketing strategies on student satisfaction at STIE Mahaputra Riau, to determine the effect of service on student satisfaction at STIE Mahaputra Riau. The results of this study are that marketing strategies affect student satisfaction at STIE Mahaputra Riau, service influences student satisfaction at STIE Mahaputra Riau, and the coefficient of determination is 92,% which means that student satisfaction can be explained by 92% marketing and service strategies while the rest is influenced by other factor.","PeriodicalId":235844,"journal":{"name":"Jurnal Samudra Ekonomi dan Bisnis","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-02-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122092501","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-02-06DOI: 10.33059/JSEB.V10I1.1120
Richky Prabowo, Aftoni Sutanto
This study is aims to determine the effect of capital structure and liquidity on profitability in automotive sector companies in Indonesia.This research is a non-participant observation research using quantitative data from secondary party as its instrument. The population in this research is automotive sector company in Indonesia.The capital structure variable in this study is measured by Debt to Equity Ratio (DER), the liquidity variable is measured by Current Ratio (CR), and the profitability variable is measured by Return on Assets (ROA).The sampling technique on this research is using Purposive Sampling, that is a sample determination technique using certain consideration. The sample used in this research is 11 companies. Observation period of this research is from 2012 to 2016.The classical assumption test of the instrument is using the test of normality, multicollinearity, autocorrelation, and heteroscedasticity. The analysis technique used in this research is multiple regression analysis technique.The results showed that the variable of DER (X1) has a significant effect on ROA (Y) in automotive companies in Indonesia. CR (X2) variable has a significant effect to ROA (Y) in automotive company in Indonesia. Then DER (X1) and CR (X2) this two variable both together have a significant effect on dependent variable of ROA (Y) on automotive company in Indonesia.
{"title":"Analisis Pengaruh Struktur Modal, dan Likuiditas terhadap Profitabilitas pada Perusahaan Sektor Otomotif di indonesia","authors":"Richky Prabowo, Aftoni Sutanto","doi":"10.33059/JSEB.V10I1.1120","DOIUrl":"https://doi.org/10.33059/JSEB.V10I1.1120","url":null,"abstract":"This study is aims to determine the effect of capital structure and liquidity on profitability in automotive sector companies in Indonesia.This research is a non-participant observation research using quantitative data from secondary party as its instrument. The population in this research is automotive sector company in Indonesia.The capital structure variable in this study is measured by Debt to Equity Ratio (DER), the liquidity variable is measured by Current Ratio (CR), and the profitability variable is measured by Return on Assets (ROA).The sampling technique on this research is using Purposive Sampling, that is a sample determination technique using certain consideration. The sample used in this research is 11 companies. Observation period of this research is from 2012 to 2016.The classical assumption test of the instrument is using the test of normality, multicollinearity, autocorrelation, and heteroscedasticity. The analysis technique used in this research is multiple regression analysis technique.The results showed that the variable of DER (X1) has a significant effect on ROA (Y) in automotive companies in Indonesia. CR (X2) variable has a significant effect to ROA (Y) in automotive company in Indonesia. Then DER (X1) and CR (X2) this two variable both together have a significant effect on dependent variable of ROA (Y) on automotive company in Indonesia.","PeriodicalId":235844,"journal":{"name":"Jurnal Samudra Ekonomi dan Bisnis","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-02-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121871229","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-02-06DOI: 10.33059/jseb.v10i1.1123
Andry . Andry
The study was conducted at the collection division of PT. Summit Oto Finance Pekanbaru with the aim of research to determine the effect of sanctions from disciplinary actions on employee performance. The number of samples used was 42 people, using the census method. The analysis used is validity test, reliability test, classic assumption test, F test and T test. The results of the analysis using SPSS can be seen that the position reduction variable has a negative effect on performance, transfer of position and termination has a positive effect on employee performance while complaints to parties authority does not affect employee performance. The results of the analysis using the coefficient of determination, the results are 82.2% and the remaining 17.8% are not examined
该研究是在PT. Summit Oto Finance Pekanbaru的收集部门进行的，目的是研究确定纪律处分对员工绩效的影响。样本数量为42人，采用人口普查方法。分析采用效度检验、信度检验、经典假设检验、F检验和T检验。利用SPSS分析的结果可以看出，职位减少变量对员工绩效有负向影响，职位调动和解雇对员工绩效有正向影响，而向当事人当局投诉对员工绩效没有影响。利用决定系数对结果进行分析，结果为82.2%，其余17.8%未进行检验
{"title":"Pengaruh Sanksi dari Tindakan Indisipliner terhadap Kinerja Karyawan pada Divisi Collection PT. Summit Oto Finance Pekanbaru","authors":"Andry . Andry","doi":"10.33059/jseb.v10i1.1123","DOIUrl":"https://doi.org/10.33059/jseb.v10i1.1123","url":null,"abstract":"The study was conducted at the collection division of PT. Summit Oto Finance Pekanbaru with the aim of research to determine the effect of sanctions from disciplinary actions on employee performance. The number of samples used was 42 people, using the census method. The analysis used is validity test, reliability test, classic assumption test, F test and T test. The results of the analysis using SPSS can be seen that the position reduction variable has a negative effect on performance, transfer of position and termination has a positive effect on employee performance while complaints to parties authority does not affect employee performance. The results of the analysis using the coefficient of determination, the results are 82.2% and the remaining 17.8% are not examined","PeriodicalId":235844,"journal":{"name":"Jurnal Samudra Ekonomi dan Bisnis","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-02-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132763085","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-02-06DOI: 10.33059/jseb.v10i1.1126
Fanny Nailufar, Sufitrayati Sufitrayati
The purpose of this study was to determine the effect of Local Revenue and Special Allocation Funds on Regional Expenditures in the city of Banda Aceh from 2010-2015. The data used in this study was secondary data, which was obtained from financial statements for the financial year ending on December 31, 2010 to 2015, which was obtained directly from the DPKAD of Banda Aceh City. The data analysis method used was multiple linear regression. The results of this study indicated that Regional Original Income and Special Allocation Funds simultaneously influence Regional Expenditures in the city of Banda Aceh in the period 2010-2015. Local revenue had a positive effect on regional expenditure with an influence of 306.4%. The special allocation funds had a positive effect on regional expenditure with an influence of 1365.6%. Suggestions for further research are expected to include other factors that are thought to influence regional spending such as general allocation funds. From the results of this study, it is expected that the Regional Original Revenues can increase, the government of the City of Banda Aceh is expected to increase the collection of Regional Taxes, Regional Retributions and other legitimate PAD (Original Local Government Revenue) intensively and actively up to a percentage of 100%.
{"title":"Pengaruh Pendapatan Asli Daerah dan Dana Alokasi Khusus terhadap Belanja Daerah di Kota Banda Aceh","authors":"Fanny Nailufar, Sufitrayati Sufitrayati","doi":"10.33059/jseb.v10i1.1126","DOIUrl":"https://doi.org/10.33059/jseb.v10i1.1126","url":null,"abstract":"The purpose of this study was to determine the effect of Local Revenue and Special Allocation Funds on Regional Expenditures in the city of Banda Aceh from 2010-2015. The data used in this study was secondary data, which was obtained from financial statements for the financial year ending on December 31, 2010 to 2015, which was obtained directly from the DPKAD of Banda Aceh City. The data analysis method used was multiple linear regression. The results of this study indicated that Regional Original Income and Special Allocation Funds simultaneously influence Regional Expenditures in the city of Banda Aceh in the period 2010-2015. Local revenue had a positive effect on regional expenditure with an influence of 306.4%. The special allocation funds had a positive effect on regional expenditure with an influence of 1365.6%. Suggestions for further research are expected to include other factors that are thought to influence regional spending such as general allocation funds. From the results of this study, it is expected that the Regional Original Revenues can increase, the government of the City of Banda Aceh is expected to increase the collection of Regional Taxes, Regional Retributions and other legitimate PAD (Original Local Government Revenue) intensively and actively up to a percentage of 100%.","PeriodicalId":235844,"journal":{"name":"Jurnal Samudra Ekonomi dan Bisnis","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-02-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128414113","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-02-06DOI: 10.33059/jseb.v10i1.1121
M. Saputra, Adelia Octavia, Suswita Roza, Yayuk Sriayudha
This study aims to examine the effect of country of origin, perceived quality and brand on smartphone purchasing decisions. The subject of this study is a smartphone that is sold officially in Indonesian market. The sampling technique used was purposive sampling with the number of samples used amounting to 120 samples which were active users of smartphones. Validity and reliability test results show that the research instrumentsare valid and reliable. The analysis technique used is multiple linear regression analysis using SPSS version 22 software. The results show that country of origin variables partially do not have a positive and significant effect on purchasing decisions while perceived quality and brand variablespartially positive and significant influence purchasing decisions. Simultaneously, country of origin variables, perceived quality and brand have a positive and significant effect on purchasing decisions.
本研究旨在考察原产国、感知质量和品牌对智能手机购买决策的影响。本研究的主题是一款在印尼市场正式销售的智能手机。使用的抽样技术是有目的的抽样，使用的样本数量为120个样本，这些样本是智能手机的活跃用户。效度和信度检验结果表明，该研究仪器是有效可靠的。使用的分析技术是多元线性回归分析，使用SPSS version 22软件。结果表明，原产国变量对购买决策不具有部分正向显著影响，而感知质量和品牌变量对购买决策具有部分正向显著影响。同时，原产国变量、感知质量和品牌对购买决策有显著的正向影响。
{"title":"Negara Asal Produk, Persepsi Kualitas dan Merek: Pengaruhnya terhadap Keputusan Pembelian Smartphone","authors":"M. Saputra, Adelia Octavia, Suswita Roza, Yayuk Sriayudha","doi":"10.33059/jseb.v10i1.1121","DOIUrl":"https://doi.org/10.33059/jseb.v10i1.1121","url":null,"abstract":"This study aims to examine the effect of country of origin, perceived quality and brand on smartphone purchasing decisions. The subject of this study is a smartphone that is sold officially in Indonesian market. The sampling technique used was purposive sampling with the number of samples used amounting to 120 samples which were active users of smartphones. Validity and reliability test results show that the research instrumentsare valid and reliable. The analysis technique used is multiple linear regression analysis using SPSS version 22 software. The results show that country of origin variables partially do not have a positive and significant effect on purchasing decisions while perceived quality and brand variablespartially positive and significant influence purchasing decisions. Simultaneously, country of origin variables, perceived quality and brand have a positive and significant effect on purchasing decisions.","PeriodicalId":235844,"journal":{"name":"Jurnal Samudra Ekonomi dan Bisnis","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-02-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114596281","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-02-06DOI: 10.33059/jseb.v10i1.1122
N. Nurlina, Puti Andiny, Maulia Sari
This study aims to analyze the leading sectors in the economy in Eastern Aceh. The data analysis method used is Location Quotient (LQ) analysis and Shift Share analysis. Based on the calculation of LQ, it is known that the leading sector of East Aceh Regency is the mining sector and the LQ excavation from 2010-2016 with an average of 1,68 (LQ>1). This is because the availability of mineral content in East Aceh Regency increases the regional economy. The leading sector of Langsa City is health services and social activities with an average LQ since 2010-2016 of 2,10 (LQ>1). The leading sector of Aceh Tamiang Regency is the mining sector and excavation with an average LQ from 2010-2016 of 1,77 (LQ>1). Based on the shift share analysis, it is explained that the highest sector providing an increase in Aceh's GDRP was in the agriculture, forestry and fisheries sectors, and it was in the East Aceh District and Aceh Tamiang District, while Langsa City was not included. The sector that contributes to the increase in Aceh's GDRP, in Langsa City the sector that provides the highest increase in Aceh's GDRP is the sector of large and retail trade, car and motorcycle repair.
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