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Innovation culture as a premise for engaging and memorable tourist experiences through gamification 以创新文化为前提,通过游戏化打造引人入胜、令人难忘的旅游体验
Pub Date : 2023-11-24 DOI: 10.18778/0867-5856.33.2.07
S. Mileva
The purpose of the article is to research the impact of innovativeness and innovation culture as premises for effective gamification at destination level. The main hypothesis defended is that innovation culture and gamification can be powerful tools for tourism destination management. By creating a culture that supports innovation and implementing gamification strategies, tourism destinations can enhance their competitiveness, attract more tourists and improve the overall tourism experience. Bulgaria has been selected as the tourism destination for analysis. The methodology combines desk research with key informant surveys. The first survey is about innovativeness and innovation culture and the second is about destination gamification. Both include 18 informants, representing the travel and hospitality sectors in Bulgaria. The main findings are that innovation culture and gamification can be powerful tools for tourism destination management. The contribution is a first attempt to link innovation culture with destination management and the use of gamification as a tool for memorable tourist experiences. The article contains data and gives practical insights reflecting the Bulgarian perspective in the field.
文章的目的是研究创新性和创新文化作为有效游戏化的前提条件对旅游目的地的影响。文章提出的主要假设是,创新文化和游戏化可以成为旅游目的地管理的有力工具。通过创建支持创新的文化和实施游戏化战略,旅游目的地可以提高其竞争力,吸引更多游客并改善整体旅游体验。保加利亚被选为分析的旅游目的地。分析方法结合了案头研究和关键信息调查。第一项调查是关于创新能力和创新文化,第二项调查是关于目的地游戏化。这两项调查包括 18 名信息提供者,分别代表保加利亚的旅游和酒店业。主要发现是,创新文化和游戏化可以成为旅游目的地管理的有力工具。这篇文章首次尝试将创新文化与目的地管理联系起来,并将游戏化作为获得难忘旅游体验的工具。文章包含数据,并提供了反映保加利亚在该领域观点的实用见解。
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引用次数: 0
Crisis-Led Transformation or No Transformation at All? A Multifaceted Inquiry towards Destination Recovery 危机主导的转型还是根本不转型?对目的地恢复的多方面调查
Pub Date : 2023-06-26 DOI: 10.18778/0867-5856.33.1.12
Ramjit Singh, Jeet Dogra, M. Mir, Venkatanaidu Karri
Though there has been an upward rise in the number of publications on COVID-19, tourism and hospitality, researchers have turned a blind eye towards conducting a multifaceted stakeholder assessment of its impact on a given destination and the possible effects of recent developments on the destination’s recovery. To address the latent gap, this study first attempts to assess the impact of COVID-19 on various aspects of a destination’s businesses, workforce and the local community. Taking into consideration the recent pharmaceutical developments and ease in travel restrictions, it then explores the effects of such an intervention on the destinations’ recovery process. 142 valid questionnaires were collected from employees of travel agents, tour operators, transport operators and hotels in the northern part of India. Subsequently, PLS-SEM (partial least squares structural equation modeling) was applied using SmartPLS to test the proposed hypotheses. Through two individual studies in September 2020 and November 2021 i.e. at different stages of the pandemic, this study not only offers insights into the current status of destination recovery but also tests the validity and applicability of recent publications, their proposed recommendations and future practices. Recovery at a destination was found to be a result of the recovery of its businesses, workforce and community. These factors also had positive and negative impacts on each other. The article further suggests the low transformational ability of the pandemic in the context of tourism and hospitality. It is amongst the first few studies to have carried out a temporal assessment of stakeholders for an investigation into the pandemic’s impact on destinations in addition to their recovery.
尽管关于COVID-19、旅游和酒店业的出版物数量有所增加,但研究人员对其对特定目的地的影响以及最近事态发展对目的地复苏的可能影响进行多方面的利益攸关方评估视而不见。为了解决这一潜在差距,本研究首先试图评估COVID-19对目的地企业、劳动力和当地社区各个方面的影响。考虑到最近的医药发展和旅行限制的放松,然后探讨了这种干预对目的地恢复过程的影响。从印度北部的旅行社、旅行社、运输公司和酒店的员工中收集了142份有效问卷。随后,使用SmartPLS应用PLS-SEM(偏最小二乘结构方程模型)来检验提出的假设。通过在2020年9月和2021年11月的两项单独研究,即在大流行的不同阶段,本研究不仅提供了对目的地恢复现状的见解,而且还测试了最近发表的出版物、他们提出的建议和未来做法的有效性和适用性。人们发现,目的地的复苏是其企业、劳动力和社区复苏的结果。这些因素之间也存在着积极和消极的相互影响。文章进一步指出,疫情在旅游和酒店业的转型能力较低。这是首批对利益攸关方进行时间评估的几项研究之一,目的是调查大流行对目的地的影响以及目的地的恢复情况。
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引用次数: 0
Anomalies in the ‘Dark Side’ of Tourism: Resistance to Popular Sites in Samarinda, Indonesia 旅游业“黑暗面”中的异常现象:对印尼萨马林达热门景点的抵制
Pub Date : 2023-06-23 DOI: 10.18778/0867-5856.33.1.11
E. Kurniawan A., I. Irwansyah, Y. P. Hakim, D. Darma
The term ‘destination security’ is found in the customs and norms applied to prevent conflicts between tourism actors, local communities and the surrounding environment. The emergence of resistance to a destination because of its ‘dark side’, both those interested or actually visiting, cannot be separated from the fact that tourists are victims of violations of the law. The purpose of this study is to explore the effect of criminal acts on the numbers of tourists in Samarinda. Operationally, the core variables are divided into material effects, non-material effects and tourist volume. The data sample focuses on local, domestic and international tourists visiting popular sites in Samarinda during 2011–2021. The results of the investigation found that both material and non-material effects contributed to reducing the volume of tourists in the short term. In the long term, the presence of extortion, theft, sexual harassment and racism seems likely to reduce the volume of tourists.
“目的地安全”一词存在于为防止旅游行为者、当地社区和周围环境之间发生冲突而适用的习俗和规范中。由于一个目的地的“黑暗面”而出现的抵制,无论是那些感兴趣的还是真正的游客,都不能与游客是违法行为的受害者这一事实分开。本研究的目的是探讨犯罪行为对萨玛林达旅游人数的影响。在操作上,核心变量分为物质效应、非物质效应和客流量。数据样本集中于2011-2021年期间访问萨马林达热门景点的本地、国内和国际游客。调查结果发现,物质和非物质影响都导致了短期内游客数量的减少。从长远来看,敲诈、盗窃、性骚扰和种族主义的存在似乎可能会减少游客的数量。
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引用次数: 0
Can A Woman Travel As A Woman? Perceptions of Travel Barriers to Women by Personality Trait 女人能以女人的身份旅行吗?人格特质对女性旅行障碍的认知
Pub Date : 2023-06-19 DOI: 10.18778/0867-5856.33.1.10
Canan Tanrısever, Ş. B. Karaset, Dilara Eylül Koç
The aim of this study is to examine differences in women’s perceptions of travel constraints by personality trait, according to age, educational level, personal income, travelled destination, the purpose of travelling, the time spent travelling, the region travelled to and the factors that affect the choice of destination. The survey data collected from a sample of 304 women travellers were analyzed by performing one-way analysis of variance (ANOVA). The results showed that there are significant differences between women’s perceptions of travel constraints and personal income, the region they travelled to and the purpose of travelling. Significant differences between women’s personality traits and age, education level, duration of travel, destination and destination choice were also found.
本研究的目的是根据年龄、教育水平、个人收入、旅行目的地、旅行目的、旅行时间、旅行地区和影响目的地选择的因素,考察女性对旅行限制的个性特征感知差异。从304名女性旅行者样本中收集的调查数据通过进行单向方差分析(ANOVA)进行分析。结果显示,女性对旅行限制因素、个人收入、旅行地区和旅行目的的认知存在显著差异。女性的人格特质与年龄、受教育程度、旅行时间、目的地和目的地选择之间也存在显著差异。
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引用次数: 0
Revisiting Perceived Determinants of Tourism Destination Competitiveness among Tourists: The Case of National Parks in Sarawak, Malaysia 重新检视游客对旅游目的地竞争力的感知决定因素:以马来西亚沙捞越国家公园为例
Pub Date : 2023-06-19 DOI: 10.18778/0867-5856.33.1.09
Jun-Zhou Thong, M. Lo, Thurasamy Ramayah, Abang Azlan Mohamad
The present study aims to widen the existing literature by discovering potential determining factors at selected ecotourism destinations, primarily involving Bako, Niah, Kubah, Gunung Gading and Gunung Mulu National Parks. A closed questionnaire was answered by 188 respondents. Preliminary analyses were performed and partial least square structural equation modeling was employed as the analytical measure, thus discovering the significant role of destination resource constructs in the enhancement of ecotourism competitiveness in Sarawak, Malaysia. The statistical findings of the current work revealed that endowed resources (natural resources and cultural heritage attractions), created resources (range of activities) as well as supporting resources (destination accessibility and quality of tourism services) lead to enhanced tourism destination competitiveness. The research adds to the growing body of knowledge examining the perspectives of tourists towards the determining factors of destination competitiveness, while providing meaningful insights for industry actors, thus enabling effective planning of management and development. The present work offers empirical evidence that gives information for industry stakeholders, including business operators, policy makers and tourism planners in order for natural tourism destinations to prosper.
本研究旨在扩大现有文献,在选定的生态旅游目的地中发现潜在的决定因素,主要涉及Bako, Niah, Kubah, Gunung Gading和Gunung Mulu国家公园。188名受访者回答了一份封闭式问卷。本文采用偏最小二乘结构方程模型进行初步分析,发现目的地资源建设在提升马来西亚沙捞越生态旅游竞争力中的重要作用。本研究的统计结果显示,赋予资源(自然资源和文化遗产景点)、创造资源(活动范围)以及配套资源(目的地可达性和旅游服务质量)会提高旅游目的地的竞争力。该研究增加了越来越多的知识体系,研究游客对目的地竞争力决定因素的看法,同时为行业参与者提供有意义的见解,从而使管理和发展的有效规划成为可能。本研究提供了经验证据,为包括经营者、政策制定者和旅游规划者在内的行业利益相关者提供信息,以促进自然旅游目的地的繁荣。
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引用次数: 0
The impact of the COVID-19 pandemic on the pilgrimages of Konya Province inhabitants COVID-19大流行对科尼亚省居民朝圣的影响
Pub Date : 2023-06-12 DOI: 10.18778/0867-5856.33.1.08
Katarzyna Küçükkurma, E. Skowronek
The article concerns the characteristics and assessment of the Mecca pilgrimage trends among the inhabitants of Konya Province (Türkiye) in 2017–2021, i.e. before and after the outbreak of the COVID-19 pandemic. Particular attention is paid to the impact of the pandemic on: (a) the tourism of the provincial inhabitants to Mecca, (b) the activities of local religious tourism operators, and (c) the sense of psychological discomfort in those who could not participate in a pilgrimage. The study concerned the inhabitants of Konya Province due to the deeply rooted conservatism and high religiosity distinguishing this society. The study was conducted through the methods of investigating sources, expert interview and diagnostic survey. The interviews were conducted at selected Konya travel agencies that organise pilgrimages and at the Konya Valiligi Mudurlugu il Muftulugu. In addition, using an online survey questionnaire, inhabitants of the province were asked if and how their level of psychological comfort was affected by not being able to make the pilgrimage to Mecca during the pandemic. The results showed that the pandemic significantly weakened the previously growing trend of pilgrimages to Islamic holy sites in the analysed community. It also elicited changes in the offers of local tour operators who were forced to open other destinations. To a lesser extent, it affected the feeling of discomfort of provincial inhabitants resulting from the lack of opportunity to make such trips.
本文关注2017-2021年,即2019冠状病毒病大流行爆发前后,科尼亚省(t基耶)居民麦加朝圣趋势的特征和评估。特别注意这一流行病对以下方面的影响:(a)省居民前往麦加旅游;(b)当地宗教旅游经营者的活动;(c)不能参加朝圣的人的心理不适。由于科尼亚省根深蒂固的保守主义和高度的宗教信仰,该研究涉及了该社会的居民。本研究采用调查资料法、专家访谈法和诊断调查法进行。采访是在组织朝圣的选定的科尼亚旅行社和科尼亚Valiligi Mudurlugu il Muftulugu进行的。此外,通过在线调查问卷,该省居民被问及在大流行期间无法前往麦加朝圣是否以及如何影响他们的心理舒适水平。结果表明,在分析的社区中,大流行大大削弱了以前不断增长的前往伊斯兰圣地朝圣的趋势。这也引起了当地旅行社的改变,他们被迫开设其他目的地。在较小程度上,它影响了由于没有机会进行这种旅行而造成的外省居民的不舒适感。
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引用次数: 0
Examining urban tourists’ attitudes: The case study of Belgrade (Serbia) 城市游客态度研究:以塞尔维亚贝尔格莱德为例
Pub Date : 2023-06-12 DOI: 10.18778/0867-5856.33.1.07
Milena Podovac, S. Ivanović, V. Milojica
Personal characteristics have an important role in shaping tourists’ attitudes. The purpose of this study is to examine tourists’ attitudes to elements of the tourist offer of the city of Belgrade, the main urban destination in the Republic of Serbia. The primary research aim is to examine the influence of these personal characteristics on such attitudes. A survey was conducted on a sample of 319 tourists, who visited the city. The collected data were processed in the statistical program SPSS25 while the formed hypotheses were tested using appropriate statistical tests. The research results indicated that tourists highly rated the diversity of the gastronomic offer and the quality of nightlife, while organized tours for visiting tourist attractions and the quality of traffic infrastructure were ranked as elements in which there are opportunities for improvement. Further, the research results showed that origin and education influenced differences in tourists’ attitudes. The theoretical and practical implications as well as research limitations are defined, and recommendations made for the future research based on the theoretical background and research results.
个人特征在塑造游客态度方面起着重要作用。本研究的目的是考察游客对塞尔维亚共和国主要城市目的地贝尔格莱德的旅游报价要素的态度。主要的研究目的是检验这些个人特征对这种态度的影响。一项调查是对319名到过这个城市的游客进行的。收集的数据在SPSS25统计程序中进行处理,形成的假设使用适当的统计检验进行检验。研究结果表明,游客对美食的多样性和夜生活的质量评价很高,而参观旅游景点的组织旅游和交通基础设施的质量被列为有改进机会的因素。此外,研究结果显示,产地和受教育程度影响游客态度的差异。界定了研究的理论和实践意义以及研究的局限性,并根据理论背景和研究成果对未来的研究提出了建议。
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引用次数: 0
Opportunities for evaluation of sustainable tourism – assessing the availability of ETIS indicators in Poland 评估可持续旅游业的机会-评估波兰ETIS指标的可用性
Pub Date : 2023-05-05 DOI: 10.18778/0867-5856.33.1.06
A. Niezgoda
The purpose of the article is to evaluate the possibilities of evaluating sustainable tourism in Polish tourist regions, in particular, through the use of ETIS indicators and to assess for the availability of data for their calculation in the nationwide statistical system. Qualitative research methodology was used to study the availability of ETIS indicators. A diagnostic type research procedure was adopted and the desk research method was used. In a situation where the data necessary for calculating a given indicator was not found in the available sources, primary research in the form of direct interviews with representatives of branches of Statistical Offices was used. In order to quantify the availability of ETIS indicators, a system for their evaluation was adopted and aggregate indicators were proposed for the evaluation of sections and individual criteria in the section, which is the author’s attempt to develop a unified system for evaluating sustainable tourism indicators. The results of the study showed that the availability of data for calculating ETIS indicators in Poland is not satisfactory. The lowest rating was given to the availability of indicators that facilitate the management of the resort, including the tourists’ satisfaction survey (section A). Also rated very low was the availability of indicators of the environmental impact of tourism in a resort (section D). The results obtained confirm the results of studies by other authors dealing with the issue of the real use of ETIS in tourist regions of other countries.
本文的目的是评估评估波兰旅游区可持续旅游业的可能性,特别是通过使用ETIS指标,并评估在全国统计系统中计算这些指标的数据的可用性。本研究采用质性研究方法,研究环境教育服务指标的可得性。本研究采用诊断式研究程序,采用桌面研究法。如果在现有资料来源中找不到计算某一指标所需的数据,则采用与各统计处的代表直接面谈的形式进行初步研究。为了量化ETIS指标的可获得性,采用了一套评价体系,并提出了综合评价指标和单项评价标准,尝试建立统一的可持续旅游指标评价体系。研究结果表明,在波兰,用于计算经济、社会和贸易指标的数据的可用性并不令人满意。评分最低的是便于度假区管理的指标的可用性,包括游客满意度调查(A部分)。度假区旅游环境影响指标的可用性也被评为非常低(D部分)。获得的结果证实了其他作者在处理其他国家旅游区实际使用ETIS问题时的研究结果。
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引用次数: 0
The musicscape in hotel businesses: Evidence from online reviews 酒店行业的音乐景观:来自在线评论的证据
Pub Date : 2023-04-28 DOI: 10.18778/0867-5856.33.1.05
Ozan Çatir
Musicscape is an important topic in tourism and hospitality contexts. However, there are few studies on this subject in the accommodation sector. The study aims to determine the effect of ‘musicscape dimensions’ on customer behavior. To achieve this aim, 2357 online reviews of 28 hotels in Antalya, Turkey were analyzed by content analysis. The framework proposed by Oakes was used in the study. The research findings provide hotel managers with practical advice on the effective use of musicscape in tourism and hospitality settings. In addition, it was concluded that customers evaluated the loudness and fast tempo of music negatively, and that the harmony of music broadcasts and their environment offered by a hotel is positively perceived by customers.
音乐景观是旅游和酒店环境中的一个重要话题。然而,在住宿部门很少有关于这一主题的研究。本研究旨在确定“音乐景观维度”对顾客行为的影响。为了达到这一目的,我们对土耳其安塔利亚28家酒店的2357条在线评论进行了内容分析。研究中使用了奥克斯提出的框架。研究结果为酒店管理者提供了在旅游和酒店环境中有效利用音乐景观的实用建议。此外,我们得出的结论是,顾客对音乐的响亮和快节奏的评价是消极的,而酒店提供的音乐广播和环境的和谐是积极的。
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引用次数: 0
Content analysis of hotel reviews as a quality management tool: Preliminary verification of the SERVQUAL scale 酒店评价作为质量管理工具的内容分析:SERVQUAL量表的初步验证
Pub Date : 2023-04-15 DOI: 10.18778/0867-5856.33.1.03
Elżbieta Wąsowicz-Zaborek
The purpose of this paper is to identify the main factors for the quality of hotel services and to verify the SERVQUAL measurement scale commonly used in the services sector. In order to achieve this goal, an innovative approach of quantitative and qualitative content analysis of reviews published by users of the reservation portals Hotels.com and Booking.com was used. The study was based on more than 167,000 opinions on 3,4,5-star hotels located in Warsaw. They were ‘scraped’ with an indexing robot. The research outlines a list of the most important topics raised in those comments which correspond to the factors of perceived service quality of hotels. Among these are location, room attributes, cleanliness, breakfast and staff. In addition, the most important criteria used by customers to describe each of the listed elements are also reported. The results made it possible to identify differences between the operationalization of the constructs indicated in the SERVQUAL scale and the descriptions of each factor in the spontaneous comments of internet users. Thus, the need for adjustment to the current operationalizations of the SERVQUAL model to better reflect the sentiments of consumers in the hotel industry, or even developing a completely new tool for measuring service quality, was demonstrated.
本文的目的是确定影响酒店服务质量的主要因素,并对服务业常用的SERVQUAL测量量表进行验证。为了实现这一目标,采用了一种创新的方法,对预订门户网站Hotels.com和Booking.com的用户发表的评论进行定量和定性的内容分析。这项研究基于对华沙三星级、四星级和五星级酒店的16.7万多条意见。它们是用索引机器人“刮”出来的。该研究概述了这些评论中提出的最重要主题的列表,这些主题与感知酒店服务质量的因素相对应。其中包括位置、房间属性、清洁度、早餐和员工。此外,还报告了客户用来描述所列出的每个元素的最重要的标准。研究结果可以识别SERVQUAL量表中所示的结构的操作化与互联网用户自发评论中每个因素的描述之间的差异。因此,有必要调整SERVQUAL模式目前的运作方式,以便更好地反映酒店业消费者的意见,或者甚至开发一种全新的工具来衡量服务质量。
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引用次数: 0
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Turyzm/Tourism
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