Pub Date : 2022-12-29DOI: 10.18778/0867-5856.32.2.03
B. Rasethuntsa
Tourism is a keystone of the Southern African Development Community economy. However, the region has failed to maintain a fair market share in the global tourism industry as the Travel and Tourism Competitive Index 2007 to 2019 shows. Human resources are regarded as one of the pillars that stimulate a competitive tourism industry, hence, it is critical for countries to formulate appropriate human resource development policies and plans to secure economic benefits from their tourism activities. The main aim of this study is to develop an understanding of the strategies that Southern African Development Community countries can adopt to develop tourism skills. To attain this objective, this study investigates the strategies adopted by Tanzania, Mauritius and Botswana with the aim of informing policies and paving the way for other countries to improve tourism skills for the collective effectiveness of the entire region. Through a secondary research method, a comprehensive literature review was conducted to explore the tourism skill development strategies utilised by three regional countries so that less competitive peers can draw lessons for policy improvement and reform. This study shows that investment in tourism education, engaging international professionals, collaboration among stakeholders, and placing tourism human resource development as a national strategic area, are critical.
{"title":"Tourism skill development initiatives in three Southern African Development Community countries: A policy guide analysis","authors":"B. Rasethuntsa","doi":"10.18778/0867-5856.32.2.03","DOIUrl":"https://doi.org/10.18778/0867-5856.32.2.03","url":null,"abstract":"Tourism is a keystone of the Southern African Development Community economy. However, the region has failed to maintain a fair market share in the global tourism industry as the Travel and Tourism Competitive Index 2007 to 2019 shows. Human resources are regarded as one of the pillars that stimulate a competitive tourism industry, hence, it is critical for countries to formulate appropriate human resource development policies and plans to secure economic benefits from their tourism activities. The main aim of this study is to develop an understanding of the strategies that Southern African Development Community countries can adopt to develop tourism skills. To attain this objective, this study investigates the strategies adopted by Tanzania, Mauritius and Botswana with the aim of informing policies and paving the way for other countries to improve tourism skills for the collective effectiveness of the entire region. Through a secondary research method, a comprehensive literature review was conducted to explore the tourism skill development strategies utilised by three regional countries so that less competitive peers can draw lessons for policy improvement and reform. This study shows that investment in tourism education, engaging international professionals, collaboration among stakeholders, and placing tourism human resource development as a national strategic area, are critical.","PeriodicalId":240159,"journal":{"name":"Turyzm/Tourism","volume":"8 1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117229425","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-15DOI: 10.18778/0867-5856.32.2.02
Amrik Singh, V. Singh
This article explores the current status of housekeeping-employee retention and efficiency in hotels particularly during COVID-19 in India, then discusses the implications of ergonomic practices on these. Ergonomic practice research in hotel housekeeping has been given enlarged scholarly attention, yet similar research in the Indian context is almost non-existent. Housekeeping work involves considerable physical effort that can lead to discomfort or even injury. This research involved 210 housekeeping employees from five-star hotels through an online survey. The data were interpreted using the partial least square (PLS) software SmartPLS 2.0. The constructs used in the study were working conditions, risk assessment and control, pandemic response plan, employee efficiency and employee retention. Working conditions were found to have a significant positive relationship with employee retention, whereas, risk assessment and control was found to have a positive relationship with employee retention and employee efficiency. Also, the pandemic response plan was found to have a positive relationship with employee efficiency. The pandemic response plan was not found to have a significant positive relationship with employee retention, while working conditions were not found to have a significant positive relationship with employee efficiency either.
{"title":"The impact of ergonomic practices on housekeeping employee retention and efficiency in hotels during COVID-19 in India","authors":"Amrik Singh, V. Singh","doi":"10.18778/0867-5856.32.2.02","DOIUrl":"https://doi.org/10.18778/0867-5856.32.2.02","url":null,"abstract":"This article explores the current status of housekeeping-employee retention and efficiency in hotels particularly during COVID-19 in India, then discusses the implications of ergonomic practices on these. Ergonomic practice research in hotel housekeeping has been given enlarged scholarly attention, yet similar research in the Indian context is almost non-existent. Housekeeping work involves considerable physical effort that can lead to discomfort or even injury. This research involved 210 housekeeping employees from five-star hotels through an online survey. The data were interpreted using the partial least square (PLS) software SmartPLS 2.0. The constructs used in the study were working conditions, risk assessment and control, pandemic response plan, employee efficiency and employee retention. Working conditions were found to have a significant positive relationship with employee retention, whereas, risk assessment and control was found to have a positive relationship with employee retention and employee efficiency. Also, the pandemic response plan was found to have a positive relationship with employee efficiency. The pandemic response plan was not found to have a significant positive relationship with employee retention, while working conditions were not found to have a significant positive relationship with employee efficiency either.","PeriodicalId":240159,"journal":{"name":"Turyzm/Tourism","volume":"71 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128571726","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-23DOI: 10.18778/0867-5856.32.2.01
Shengyu Gu
In the current era of globalization, increases in marketing and advertising have enhanced customer knowledge and confidence. This study aims to investigate the effects of altruistic value, subjective knowledge and consumer self-confidence on green purchase attitudes and behaviour utilizing a cross-sectional data collection from hotel customers. First of all, the reliability and validity of the data were ensured, and later structural equational modelling was applied by AMOS. The results highlighted that consumer self-confidence, altruistic value and subjective knowledge have a positive and significant effect on green purchase behaviour and attitudes. The results also revealed that green purchase attitudes significantly mediate the relationships between green purchase behaviour and consumer self-confidence, altruistic value and subject knowledge. The study focused only on customers searching for a hotel and was limited to China. Future studies can use a similar model by focusing on any other country.
{"title":"The effects of subjective knowledge, altruistic value and consumer self-confidence on the green purchase attitudes and green purchase behaviour of Chinese customers","authors":"Shengyu Gu","doi":"10.18778/0867-5856.32.2.01","DOIUrl":"https://doi.org/10.18778/0867-5856.32.2.01","url":null,"abstract":"In the current era of globalization, increases in marketing and advertising have enhanced customer knowledge and confidence. This study aims to investigate the effects of altruistic value, subjective knowledge and consumer self-confidence on green purchase attitudes and behaviour utilizing a cross-sectional data collection from hotel customers. First of all, the reliability and validity of the data were ensured, and later structural equational modelling was applied by AMOS. The results highlighted that consumer self-confidence, altruistic value and subjective knowledge have a positive and significant effect on green purchase behaviour and attitudes. The results also revealed that green purchase attitudes significantly mediate the relationships between green purchase behaviour and consumer self-confidence, altruistic value and subject knowledge. The study focused only on customers searching for a hotel and was limited to China. Future studies can use a similar model by focusing on any other country.","PeriodicalId":240159,"journal":{"name":"Turyzm/Tourism","volume":"45 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122670523","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-10-17DOI: 10.18778/0867-5856.32.1.10
Snigdha Kainthola, M. Robledo, N. Chowdhary
The detrimental impact of the COVID-19 on the world has ensued unrest amongst people. The reverberations of the life-threatening virus are conspicuous in all realms of life culminating in physical and psychological disturbance. The fear of loss of life, threatened livelihood and enforced seclusion has resulted in psychological morbidities. The existing literature demonstrates the positive effects of spirituality and religion in the life of someone mentally ailing as an efficient way of coping with problems. Spirituality is believed to provide positive emotions such as hope, courage and perspective to individuals. The current article based on a review of the literature highlights the burgeoning of post-pandemic spiritually-inclined travel to restore the balance of life. It adds to current knowledge on the effect of the pandemic on the human psyche and the mitigating effects of spirituality. The results also allow better marketing, management, and design techniques for the spiritual tourism product by providing knowledge on tourist behaviour post-pandemic. The conclusions from the review aim to evoke governments to accord more attention towards the mental health of individuals and advance programmes to help the distressed.
{"title":"Spiritual inclinations in post-pandemic travel","authors":"Snigdha Kainthola, M. Robledo, N. Chowdhary","doi":"10.18778/0867-5856.32.1.10","DOIUrl":"https://doi.org/10.18778/0867-5856.32.1.10","url":null,"abstract":"The detrimental impact of the COVID-19 on the world has ensued unrest amongst people. The reverberations of the life-threatening virus are conspicuous in all realms of life culminating in physical and psychological disturbance. The fear of loss of life, threatened livelihood and enforced seclusion has resulted in psychological morbidities. The existing literature demonstrates the positive effects of spirituality and religion in the life of someone mentally ailing as an efficient way of coping with problems. Spirituality is believed to provide positive emotions such as hope, courage and perspective to individuals. The current article based on a review of the literature highlights the burgeoning of post-pandemic spiritually-inclined travel to restore the balance of life. It adds to current knowledge on the effect of the pandemic on the human psyche and the mitigating effects of spirituality. The results also allow better marketing, management, and design techniques for the spiritual tourism product by providing knowledge on tourist behaviour post-pandemic. The conclusions from the review aim to evoke governments to accord more attention towards the mental health of individuals and advance programmes to help the distressed.","PeriodicalId":240159,"journal":{"name":"Turyzm/Tourism","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130008451","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-28DOI: 10.18778/0867-5856.32.1.09
Ammar Ramadan, Azilah Kasim
The relationship between push and pull factors with the intention to revisit a destination has often been investigated in the context of general tourism. Not much is known on the factors influencing MICE destination revisit intentions, despite the numerous socioeconomic benefits that many countries have received from the MICE tourism business. This article attempts to fill the gap of knowledge by critically reviewing the literature using the integrative review approach. By reviewing, critiquing and synthesizing major literature on the issue, two push factors i.e. networking and educational opportunities and four pull factors i.e. destination image, travel costs, attraction and accessibility are established as influencing revisit intentions to MICE destination. Then a theoretical model of relationship between those factors and MICE destination revisit intentions is proposed.
{"title":"Factors influencing MICE destination revisit intentions: A literature review","authors":"Ammar Ramadan, Azilah Kasim","doi":"10.18778/0867-5856.32.1.09","DOIUrl":"https://doi.org/10.18778/0867-5856.32.1.09","url":null,"abstract":"The relationship between push and pull factors with the intention to revisit a destination has often been investigated in the context of general tourism. Not much is known on the factors influencing MICE destination revisit intentions, despite the numerous socioeconomic benefits that many countries have received from the MICE tourism business. This article attempts to fill the gap of knowledge by critically reviewing the literature using the integrative review approach. By reviewing, critiquing and synthesizing major literature on the issue, two push factors i.e. networking and educational opportunities and four pull factors i.e. destination image, travel costs, attraction and accessibility are established as influencing revisit intentions to MICE destination. Then a theoretical model of relationship between those factors and MICE destination revisit intentions is proposed. ","PeriodicalId":240159,"journal":{"name":"Turyzm/Tourism","volume":"69 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130743336","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-28DOI: 10.18778/0867-5856.32.1.08
B. Rasethuntsa, S. Perks
The best travel and tourism policies and enabling conditions play a significant role in promoting tourism competitiveness. Africa’s weak global tourism competitive position emanates from its inability to develop appropriate tourism policies and its failure in providing enabling structures to support competitive tourism among others. The aim of this article is thus to investigate the best travel and tourism practices used by high-ranking African countries (Egypt and Mauritius) in the Travel and Tourism Competitive Index (TTCI) to suggest suitable travel and tourism policies and create enabling conditions to promote tourism elsewhere in Africa. The study analyses secondary data about the best practices applied to prioritise the tourism sector, international openness, price competitiveness and environmental sustainability. It is established that the two selected countries utilise strategies such as the establishment of promotion bodies, diversify their markets, search for investment, pursue the expansion of air transport, practice international openness through embassies and bilateral agreements, and develop and enforce environmental laws. The study identified that collaborative efforts between all tourism stakeholders were an essential component in establishing a healthy tourism industry. This article contributes towards the body of knowledge by highlighting how African countries can model tourism policies and supportive structures to enhance their competitiveness.
{"title":"Travel and tourism policies and enabling conditions: An analysis of strategies in Mauritius and Egypt","authors":"B. Rasethuntsa, S. Perks","doi":"10.18778/0867-5856.32.1.08","DOIUrl":"https://doi.org/10.18778/0867-5856.32.1.08","url":null,"abstract":"The best travel and tourism policies and enabling conditions play a significant role in promoting tourism competitiveness. Africa’s weak global tourism competitive position emanates from its inability to develop appropriate tourism policies and its failure in providing enabling structures to support competitive tourism among others. The aim of this article is thus to investigate the best travel and tourism practices used by high-ranking African countries (Egypt and Mauritius) in the Travel and Tourism Competitive Index (TTCI) to suggest suitable travel and tourism policies and create enabling conditions to promote tourism elsewhere in Africa. The study analyses secondary data about the best practices applied to prioritise the tourism sector, international openness, price competitiveness and environmental sustainability. It is established that the two selected countries utilise strategies such as the establishment of promotion bodies, diversify their markets, search for investment, pursue the expansion of air transport, practice international openness through embassies and bilateral agreements, and develop and enforce environmental laws. The study identified that collaborative efforts between all tourism stakeholders were an essential component in establishing a healthy tourism industry. This article contributes towards the body of knowledge by highlighting how African countries can model tourism policies and supportive structures to enhance their competitiveness. ","PeriodicalId":240159,"journal":{"name":"Turyzm/Tourism","volume":"115 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117252468","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-16DOI: 10.18778/0867-5856.32.1.07
Aris Budiono
The purpose of this study is to analyze the influence of leadership, compensation and motivation, by using job satisfaction as an intervening variable, on employee performance during a crisis in the context of a company in the restaurant service sector. A tiered linear regression with two models was used: Model 1 analyzed the influence of leadership, compensation and motivation on job satisfaction while Model 2 explored the impact of leadership, compensation, motivation and job satisfaction on performance. The results showed that leadership, compensation, and motivation, simultaneously and partially, had a significant effect on job satisfaction. While together they had a substantial impact on performance, but only partially on leadership and compensation do not affect performance. There is however an indirect effect of leadership and compensation variables on performance through job satisfaction. In comparison, the motivation variable does not affect either directly or indirectly
{"title":"Employee performance analysis of Paul Bakery Restaurant in Jakarta during the COVID-19 pandemic by measuring leadership, motivation and compensation through job satisfaction","authors":"Aris Budiono","doi":"10.18778/0867-5856.32.1.07","DOIUrl":"https://doi.org/10.18778/0867-5856.32.1.07","url":null,"abstract":"The purpose of this study is to analyze the influence of leadership, compensation and motivation, by using job satisfaction as an intervening variable, on employee performance during a crisis in the context of a company in the restaurant service sector. A tiered linear regression with two models was used: Model 1 analyzed the influence of leadership, compensation and motivation on job satisfaction while Model 2 explored the impact of leadership, compensation, motivation and job satisfaction on performance. The results showed that leadership, compensation, and motivation, simultaneously and partially, had a significant effect on job satisfaction. While together they had a substantial impact on performance, but only partially on leadership and compensation do not affect performance. There is however an indirect effect of leadership and compensation variables on performance through job satisfaction. In comparison, the motivation variable does not affect either directly or indirectly","PeriodicalId":240159,"journal":{"name":"Turyzm/Tourism","volume":"5 11","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114018702","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-01DOI: 10.18778/0867-5856.32.1.05
Milena Podovac
The aim of this article is to examine travel motivations for visiting urban destinations in the Republic of Serbia. Differences among the travel motives according to tourists’ demographic characteristics were also analyzed. The research was conducted from June 2018 to July 2019 on tourists who visited urban destinations in Serbia (Belgrade, Novi Sad, Niš and Kragujevac). The analysis included 390 valid answers from respondents. The research results, which are presented in the article, have shown that tourists visit urban destinations in Serbia for business, education, family and sightseeing. The contribution of this study is reflected in the identification of key travel motives for visiting urban destinations in Serbia and this can help those preparing a tourist offer to adjust their services to the needs and requirements of such tourists.
{"title":"Investigating travel motivations for visiting urban destinations in the Republic of Serbia","authors":"Milena Podovac","doi":"10.18778/0867-5856.32.1.05","DOIUrl":"https://doi.org/10.18778/0867-5856.32.1.05","url":null,"abstract":"The aim of this article is to examine travel motivations for visiting urban destinations in the Republic of Serbia. Differences among the travel motives according to tourists’ demographic characteristics were also analyzed. The research was conducted from June 2018 to July 2019 on tourists who visited urban destinations in Serbia (Belgrade, Novi Sad, Niš and Kragujevac). The analysis included 390 valid answers from respondents. The research results, which are presented in the article, have shown that tourists visit urban destinations in Serbia for business, education, family and sightseeing. The contribution of this study is reflected in the identification of key travel motives for visiting urban destinations in Serbia and this can help those preparing a tourist offer to adjust their services to the needs and requirements of such tourists.","PeriodicalId":240159,"journal":{"name":"Turyzm/Tourism","volume":"71 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116300733","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-01DOI: 10.18778/0867-5856.32.1.03
Phusit Phukamchanoad
This article aims to develop products for community-based tourism in order to increase the value of those based on the authentic identity of the Klong-Lad-Ma-Yom floating market. The research results showed that, in 2004, there was the beginning of a fresh coconut juice ice cream business in the Klong-Lad-Ma-Yom floating market. At that time, stories and folktales related to the product were created which helped the local people promote it as a part of community-based tourism; this effort contributed to its fundamental economic development. After the successive waves of the COVID-19 pandemic had subsided, many tourists still came to buy a variety of ready-to-eat food and desserts. Food prices were negotiable and free trials were available. In other words, the Klong-Lad-Ma-Yom floating market was a “negotiable market”, where each local stall had its own designs and businesses run together peacefully. A community-based product could effectively add value to the Klong-Lad-Ma-Yom floating market in a sustainable manner.
{"title":"Community-based tourism product development based on the community identity of Klong-Lad-Ma-Yom floating market Bangkok, Thailand","authors":"Phusit Phukamchanoad","doi":"10.18778/0867-5856.32.1.03","DOIUrl":"https://doi.org/10.18778/0867-5856.32.1.03","url":null,"abstract":"This article aims to develop products for community-based tourism in order to increase the value of those based on the authentic identity of the Klong-Lad-Ma-Yom floating market. The research results showed that, in 2004, there was the beginning of a fresh coconut juice ice cream business in the Klong-Lad-Ma-Yom floating market. At that time, stories and folktales related to the product were created which helped the local people promote it as a part of community-based tourism; this effort contributed to its fundamental economic development. After the successive waves of the COVID-19 pandemic had subsided, many tourists still came to buy a variety of ready-to-eat food and desserts. Food prices were negotiable and free trials were available. In other words, the Klong-Lad-Ma-Yom floating market was a “negotiable market”, where each local stall had its own designs and businesses run together peacefully. A community-based product could effectively add value to the Klong-Lad-Ma-Yom floating market in a sustainable manner.","PeriodicalId":240159,"journal":{"name":"Turyzm/Tourism","volume":"43 3","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120913452","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-01DOI: 10.18778/0867-5856.32.1.04
Monisha Juneja, T. Sufi, Mamta Bhatnagar
Awareness of World Heritage Sites (WHS) is a marketing tool used to promote a destination. Once a tourist arrives, the ‘trip experience’ becomes a vital tool to ensure repeat visits and showcase a positive image of a destination to potential tourists. This study has tried to link the impact of the ‘trip experience’ of tourists to awareness of WHS aiming to understand the relationship of the six ‘domains’ and forming a proposed model. The data was collected from an on-site survey of 309 tourists from July to December 2019 using a structured questionnaire following a pilot study. For data analysis, logistic regression analysis was used. This revealed that four out of six domains increase the probability of tourists’ awareness of WHS status during a trip, namely: welcoming, local travel, tour leader and tour guide. The earlier model for using WHS awareness only for promotional purposes has been shifted by adding the trip experience of the tourists. The findings can be applied by tourism and hospitality facilitators in providing services to tourists.
{"title":"The impact of ‘trip experience’ on the awareness of world heritage site status among tourists visiting Delhi","authors":"Monisha Juneja, T. Sufi, Mamta Bhatnagar","doi":"10.18778/0867-5856.32.1.04","DOIUrl":"https://doi.org/10.18778/0867-5856.32.1.04","url":null,"abstract":"Awareness of World Heritage Sites (WHS) is a marketing tool used to promote a destination. Once a tourist arrives, the ‘trip experience’ becomes a vital tool to ensure repeat visits and showcase a positive image of a destination to potential tourists. This study has tried to link the impact of the ‘trip experience’ of tourists to awareness of WHS aiming to understand the relationship of the six ‘domains’ and forming a proposed model. The data was collected from an on-site survey of 309 tourists from July to December 2019 using a structured questionnaire following a pilot study. For data analysis, logistic regression analysis was used. This revealed that four out of six domains increase the probability of tourists’ awareness of WHS status during a trip, namely: welcoming, local travel, tour leader and tour guide. The earlier model for using WHS awareness only for promotional purposes has been shifted by adding the trip experience of the tourists. The findings can be applied by tourism and hospitality facilitators in providing services to tourists.","PeriodicalId":240159,"journal":{"name":"Turyzm/Tourism","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127754979","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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