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FairUMAP 2019 Chairs' Welcome Overview 2019 FairUMAP主席欢迎概述
Bettina Berendt, Veronika Bogina, R. Burke, Michael D. Ekstrand, Alan Hartman, S. Kleanthous, T. Kuflik, B. Mobasher, Jahna Otterbacher
It is our great pleasure to welcome you to the Second FairUMAP workshop at UMAP 2019. This full-day workshop brings together researchers working at the intersection of user modeling, adaptation, and personalization on one hand, and bias, fairness and transparency in algorithmic systems on the other hand. The workshop was motivated by the observation that these two fields increasingly impact one another. Personalization has become a ubiquitous and essential part of systems that help users find relevant information in today's highly complex, information-rich online environments. Machine learning techniques applied to big data, as done by recommender systems, and user modeling in general, are key enabling technologies that allow intelligent systems to learn from users and adapt their output to users' needs and preferences. However, there has been a growing recognition that these underlying technologies raise novel ethical, legal, and policy challenges. It has become apparent that a single-minded focus on user characteristics has obscured other important and beneficial outcomes such systems must be able to deliver. System properties such as fairness, transparency, balance, and other social welfare considerations are not captured by typical metrics based on which data-driven personalized models are optimized. Indeed, widely-used personalization systems in popular sites such as Facebook, Google News and YouTube have been heavily criticized for personalizing information delivery too heavily at the cost of these other objectives.
我们非常高兴地欢迎您参加2019年UMAP第二届FairUMAP研讨会。这个全天的研讨会汇集了研究人员在用户建模,适应和个性化的交叉点工作,以及在算法系统的偏见,公平和透明度的另一方面。讲习班的动机是观察到这两个领域日益相互影响。在当今高度复杂、信息丰富的在线环境中,个性化已经成为帮助用户找到相关信息的系统中无处不在的重要组成部分。应用于大数据的机器学习技术,如推荐系统和一般的用户建模,是关键的使能技术,允许智能系统向用户学习,并根据用户的需求和偏好调整其输出。然而,越来越多的人认识到,这些基础技术带来了新的伦理、法律和政策挑战。很明显,对用户特征的单一关注掩盖了此类系统必须能够提供的其他重要和有益的结果。系统属性,如公平性、透明性、平衡性和其他社会福利考虑因素,并没有被基于数据驱动的个性化模型进行优化的典型度量所捕获。事实上,在Facebook、Google News和YouTube等流行网站中广泛使用的个性化系统,因为过于注重个性化信息传递而牺牲了其他目标而受到了严厉的批评。
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引用次数: 0
Inferring Art Preferences from Gaze Exploration in a Museum 从博物馆的凝视探索推断艺术偏好
Sylvain Castagnos, F. Marchal, Alexandre Bertrand, Morgane Colle, Djalila Mahmoudi
This paper is a first step towards identifying the links between the characteristics of gaze behaviour and visitor preferences in a museum. In the long term, the real-time analysis of visitors' gaze should allow a fine estimation of their interest for the different artworks exhibited and should replace the fastidious and time-consuming elicitation of preferences commonly used in traditional recommender systems. To study these links, we carried out a user study at the Nancy Museum of Fine Arts in the North-East of France. This pilot study involved 13 volunteers who had the opportunity to freely explore the museum and contemplate hundreds of artworks for more than 50 minutes on average in May 2018. We were able to analyze millions of fixation points so as to find correlations between the number of fixation points per painting, the time spent looking at a painting, and whether or not this painting is appreciated. We plan to extend this study to 100 visitors in the coming months.
本文是确定博物馆凝视行为特征与游客偏好之间联系的第一步。从长远来看,对参观者目光的实时分析应该可以很好地估计他们对展出的不同艺术品的兴趣,并取代传统推荐系统中常用的繁琐而耗时的偏好提取。为了研究这些联系,我们在法国东北部的南希美术博物馆进行了一项用户研究。这项试点研究涉及13名志愿者,他们有机会在2018年5月自由地探索博物馆,并平均花费50多分钟的时间仔细观察数百件艺术品。我们能够分析数以百万计的注视点,从而找到每幅画注视点的数量、观看一幅画所花费的时间以及这幅画是否值得欣赏之间的相关性。我们计划在未来几个月将这项研究扩展到100名游客。
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引用次数: 6
Privacy and Personalization: The Trade-off between Data Disclosure and Personalization Benefit 隐私与个性化:数据披露与个性化利益之间的权衡
Lisa-Marie Wadle, Noemi Martin, Daniel Ziegler
Personalization in principle cannot happen without information about individuals, requiring personalization systems to comply with official privacy regulations. However, in order to design personalization systems that provide the best possible privacy-related user experience, a more human-centered perspective has to be taken into account. As a first step towards this goal, in the present work we show the setup and results of an online survey investigating the relation between the intention to disclose certain categories of personal data and the type of benefit promised by personalization.
原则上,如果没有个人信息,个性化就无法实现,这就要求个性化系统遵守官方的隐私法规。然而,为了设计个性化系统以提供最好的与隐私相关的用户体验,必须考虑以人为中心的视角。作为实现这一目标的第一步,在目前的工作中,我们展示了一项在线调查的设置和结果,该调查调查了披露某些类别个人数据的意图与个性化所承诺的利益类型之间的关系。
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引用次数: 8
The Impact of Social Connections in Personalization 社会关系对个性化的影响
Carine Pierrette Mukamakuza, Dimitris Sacharidis, H. Werthner
Personalization is typically based on preferences extracted from the interactions of users with the system. A recent trend is to also account for the social influence among users, which may play a non-negligible role in shaping one's individual preferences. The underlying assumptions are that friends tend to develop similar taste, i.e., homophily, and that similar users tend to connect to each other, i.e., social selection. In this work, we investigate the conditions under which social influence has a significant impact on the preferences of users. We find that pairs of friends, where one is socially very active whereas the other is not, exhibit stronger correlations in their preferences compared to other pairs of friends, implying thus a stronger mechanism of influence.
个性化通常基于从用户与系统的交互中提取的偏好。最近的一种趋势是考虑用户的社会影响,这可能在塑造个人偏好方面发挥着不可忽视的作用。潜在的假设是,朋友倾向于发展相似的品味,即同质性,相似的用户倾向于相互联系,即社会选择。在这项工作中,我们研究了社会影响对用户偏好产生重大影响的条件。我们发现,一对朋友,其中一个在社交上非常活跃,而另一个则不活跃,与其他朋友相比,他们的偏好表现出更强的相关性,这意味着一种更强的影响机制。
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引用次数: 2
Predicting Advertising Appeal from Receiver's Psychological Traits and Ad Design Features 从受众心理特征和广告设计特征预测广告吸引力
Yuichi Ishikawa, Akihiro Kobayashi, A. Minamikawa
This paper studies an approach for predicting an individual's perception of the advertising appeal of ad design. Although previous research has shown that people perceive an ad as more appealing when its design matches their psychological traits, the matching required the help of psychology experts, relying on their implicit knowledge. To exclude such dependence, we examined how the psychological traits affect perceived advertising appeal by conducting a questionnaire survey. Analyzing the survey results, we confirmed that psychological traits have significant moderating effects on both visual and linguistic features of an ad design in terms of how an individual perceives advertising appeal. We also confirmed that the moderating effects as well as main effects of visual and linguistic features have significant predictive utility for perceived appeal. The model in which the both effects are incorporated predicted the most appealing ad for each person more accurately than did a human without psychology expertise (accuracy lift: mean - 1.35, max - 2.48). While further study is necessary on whether the studied approach can serve as a substitute for psychology experts, we consider the present study took the first step toward realizing this goal.
本文研究了一种预测个体对广告设计的吸引力感知的方法。尽管之前的研究表明,当广告设计符合人们的心理特征时,人们会觉得广告更有吸引力,但这种匹配需要心理学专家的帮助,依赖于他们的隐性知识。为了排除这种依赖,我们通过进行问卷调查来研究心理特征如何影响感知广告吸引力。通过对调查结果的分析,我们证实了心理特征对广告设计的视觉和语言特征都有显著的调节作用,就个人如何感知广告吸引力而言。我们还证实了视觉和语言特征的调节效应以及主要效应对感知吸引力具有显著的预测效用。结合这两种效应的模型比没有心理学专业知识的人更准确地预测了每个人最吸引人的广告(准确率提升:平均- 1.35,最高- 2.48)。虽然研究的方法是否可以替代心理学专家还需要进一步的研究,但我们认为本研究为实现这一目标迈出了第一步。
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引用次数: 4
Shaping the Reaction: Community Characteristics and Emotional Tone of Citizen Responses to Robotics Videos at TED versus YouTube 塑造反应:社区特征和公民对TED与YouTube机器人视频反应的情感基调
S. Kleanthous, Jahna Otterbacher
When modelling for the social we need to consider more than one medium. Little is known as to how platform community characteristics shape the discussion and how communicators could best engage each community, taking into consideration these characteristics. We consider comments on TED videos featuring roboticists, shared at TED.com and YouTube. We find evidence of different social norms and importantly, approaches to comment writing. The emotional tone is more positive at TED; however, there is little emotional escalation in either platform. The study highlights the importance of considering the community characteristics of a medium, when communicating with the public in a case study of emerging technologies.
当我们为社交媒体建模时,我们需要考虑不止一种媒介。很少有人知道平台社区的特征是如何塑造讨论的,以及传播者如何在考虑这些特征的情况下最好地与每个社区互动。我们考虑在TED网站和YouTube上分享的关于机器人专家的TED视频的评论。我们发现了不同社会规范的证据,重要的是,评论写作的方法。TED的情绪基调更为积极;然而,双方的情绪都没有升级。该研究强调了在新兴技术的案例研究中,在与公众沟通时考虑媒介的社区特征的重要性。
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引用次数: 0
Modeling Uncertainty in Group Recommendations 小组建议中的不确定性建模
Dimitris Sacharidis
In many settings, it is required that items are recommended to a group of users instead of a single user. Most often, when the decision criteria and preferences of the group as a whole are not known, the gold standard is to aggregate individual member preferences or recommendations. Such techniques typically presuppose some process under which group members reach consensus, e.g., least misery, maximum satisfaction, disregarding any uncertainty on whether this presumption is accurate. We propose a different approach that explicitly models the system's uncertainty in the way members might agree on a group ranking. The basic idea is to quantify the likelihood of hypothetical group rankings based on the observed member's individual rankings. Then, the systems recommends a ranking that has the highest expected reward with respect to the hypothetical rankings. Experiments with real and synthetic groups demonstrate the superiority of this approach compared to previous work based on aggregation strategies and to recent fairness-aware techniques.
在许多设置中,需要将项目推荐给一组用户,而不是单个用户。大多数情况下,当团队作为一个整体的决策标准和偏好未知时,黄金标准是汇总单个成员的偏好或建议。这类技术通常预设了一些过程,在这个过程中,团队成员达成了共识,例如,最少的痛苦,最大的满足,而忽略了这种假设是否准确的任何不确定性。我们提出了一种不同的方法,以成员可能同意群体排名的方式明确地模拟系统的不确定性。其基本思想是根据观察到的成员的个人排名来量化假设的群体排名的可能性。然后,系统推荐一个相对于假设排名具有最高预期奖励的排名。真实和合成群体的实验表明,与先前基于聚合策略的工作和最近的公平感知技术相比,这种方法具有优越性。
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引用次数: 1
A Metacognitive Perspective of InfoVis in Education 教育信息信息的元认知视角
Panagiotis Germanakos, Maria Kasinidou, Marios Constantinides, G. Samaras
A critical phase in teaching is the effective design of educational contents. Instructors are phased with the dilemma of compensating on the volume and complexity that academic curriculum may entail, to easily accommodating educational content to learners. InfoVis or Infographics feature as a viable method to alleviate this problem through rich information and structured visual stories by taking advantage of the visual thinking of individuals and difficulties in information processing. A challenge, however, is the creation of personalized educational content that will dynamically adapt to users' intrinsic cognitive and emotional characteristics. We present a preliminary user study that explores two human factors, i.e., metacognition and motivation, which could enrich user models and guide the personalization process of learning material devised as infographic. Our results revealed strong influence of the two human factors in the learning process, while in cases suggest that may also be used as good predictors of academic achievement.
教学内容的有效设计是教学的关键环节。教师们面临着这样的困境:既要弥补学术课程可能带来的数量和复杂性,又要轻松地为学习者适应教育内容。InfoVis或Infographics利用个人的视觉思维和信息处理的困难,通过丰富的信息和结构化的视觉故事来缓解这一问题是一种可行的方法。然而,一个挑战是创造个性化的教育内容,这些内容将动态地适应用户内在的认知和情感特征。我们提出了一项初步的用户研究,探讨了两个人为因素,即元认知和动机,这可以丰富用户模型并指导信息图学习材料的个性化过程。我们的研究结果揭示了这两种人为因素在学习过程中的强烈影响,同时在某些情况下,这也可能被用作学习成绩的良好预测因素。
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引用次数: 1
UMAP 2019 Demo and Late-Breaking Results - Chairs' Preface UMAP 2019演示和最新成果-主席序言
S. Kleanthous, M. Bieliková, B. Steichen
It is our great pleasure to welcome you to the UMAP 2019 LBR and Demo Track, in conjunction with the 27th Conference on User Modelling, Adaptation and Personalization, held in Larnaca, Cyprus on June 9-12th, 2019. This track encompasses two categories: (i) Demos, which showcase research prototypes and commercially available products of UMAP-based systems, (ii) Late-breaking Results (LBR), which contain original and unpublished accounts of innovative research ideas, preliminary results, industry showcases, and system prototypes, addressing both the theory and practice of UMAP. The submissions spanned a wide scope of topics, ranging from novel techniques for user and group modeling, to adaptation and personalization implementations across different application scenarios. We received 46 LBR and 4 Demo submissions. Each submission was carefully reviewed by members of the Demo and LBR program committee, which consisted of 89 members. Each submission was reviewed by at least 3 PC members. Out of this total of 50 submissions, 15 LBR and 3 Demos were deemed of good quality by the reviewers, and were consequently accepted (36% overall acceptance rate). They were presented in the UMAP poster sessions, which collectively showcased the wide spectrum of novel ideas and latest results in user modelling, adaptation and personalization.
我们非常高兴地欢迎您参加2019年6月9日至12日在塞浦路斯拉纳卡举行的第27届用户建模、适应和个性化会议。这条赛道包括两类:(i)演示,展示基于UMAP系统的研究原型和商业可用产品;(ii)最新成果(LBR),包含原创和未发表的创新研究思想,初步结果,行业展示和系统原型,解决UMAP的理论和实践。提交的内容涵盖了广泛的主题,从用户和组建模的新技术,到跨不同应用场景的适应和个性化实现。我们收到了46份LBR和4份Demo提交。每一份提交都由Demo和LBR项目委员会的成员仔细审查,该委员会由89名成员组成。每个提交至少由3名PC成员审查。在这总共50个提交中,15个LBR和3个Demos被审稿人认为质量良好,因此被接受(总体接受率为36%)。他们在UMAP的海报会议上进行了介绍,这些海报会议共同展示了在用户建模,适应和个性化方面的广泛新颖想法和最新成果。
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引用次数: 0
A Museum Visitors Classification Based On Behavioral and Demographic Features 基于行为与人口特征的博物馆游客分类
Moayad Mokatren, Veronika Bogina, A. Wecker, T. Kuflik
This paper describes an exploratory study that attempts to classify museum visitors by taking into consideration indoor behavior and demographic features. We discuss different approaches of using such data for improving the user experience in the museum. Moreover, we try to explain user's behavior by creating different user groups using a novel data set. Our findings indicate that knowing user age, education and her museum visits frequency, together with the current visit signals (total standing time and listening to a mobile guide time) can be used for visitors classification that might be useful in designing new intelligent user interfaces that can improve the visitor's indoor experience.
本文描述了一项探索性研究,试图通过考虑室内行为和人口特征来对博物馆游客进行分类。我们讨论了使用这些数据来改善博物馆用户体验的不同方法。此外,我们试图通过使用新的数据集创建不同的用户组来解释用户的行为。我们的研究结果表明,了解用户的年龄、教育程度和参观博物馆的频率,以及当前的参观信号(总站立时间和听移动导游的时间)可以用于游客分类,这可能有助于设计新的智能用户界面,从而改善游客的室内体验。
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引用次数: 7
期刊
Adjunct Publication of the 27th Conference on User Modeling, Adaptation and Personalization
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