Pub Date : 2023-05-31DOI: 10.21512/becossjournal.v5i2.8756
Desyra Sukma Dewanthi
Objectives: The objective of this study is to investigate the effectiveness of Pepsodent's social responsibility marketing campaign branding for the younger generation. The study is conducted in the context of Pepsodent's Social Responsibility Marketing Campaign which is #SikatGigiSekarang and aimed at the younger generation, aged 18-34 years old who have purchased Pepsodent products and are aware of the campaign. Methods: This research utilizes an online questionnaire that is distributed to 200 respondents. The full-scale data is analyzed through SmartPLS and bootstrapping analysis to test for reliability, validity, convergent and discriminant validity, and the study's hypothesis to identify the relationship between variables. Results: The findings of the research shows that all of the variables, such as Brand Familiarity, Attitude towards the Campaign, Campaign Fit, Credibility, Brand Attitude, and Involvement with the cause all affect each other. Brand Familiarity has a positive and significant relationship with Campaign Credibility and Brand Attitude, Campaign Credibility also has a positive and significant relationship with Attitude toward the Campaign, and Involvement with the Cause also has a positive and significant relationship with Attitude toward the Campaign. Campaign Credibility and Attitude towards Campaign play a full mediation in the relationship. Campaign Fit and Campaign Credibility are also positive and significantly related. Conclusion: Findings of this research are similar to the original study. All of the hypotheses have been accepted which proves that all the variables in the research model have been pretty effective and have positive relationships between the variables when measured for the social responsibility marketing campaign of Pepsodent. The younger generation nowadays not only prefers well-known brands but also how connected the campaign is with a social cause that they support, therefore marketers must get their products ready and tie the participation with the cause to their campaign for their social responsibility marketing campaign. As a result, supporters are more inclined to promote the brand and buy its goods.
{"title":"Effective Branding of Pepsodent's Social Responsibility Marketing Campaign for Younger Generation","authors":"Desyra Sukma Dewanthi","doi":"10.21512/becossjournal.v5i2.8756","DOIUrl":"https://doi.org/10.21512/becossjournal.v5i2.8756","url":null,"abstract":"Objectives: The objective of this study is to investigate the effectiveness of Pepsodent's social responsibility marketing campaign branding for the younger generation. The study is conducted in the context of Pepsodent's Social Responsibility Marketing Campaign which is #SikatGigiSekarang and aimed at the younger generation, aged 18-34 years old who have purchased Pepsodent products and are aware of the campaign.\u0000Methods: This research utilizes an online questionnaire that is distributed to 200 respondents. The full-scale data is analyzed through SmartPLS and bootstrapping analysis to test for reliability, validity, convergent and discriminant validity, and the study's hypothesis to identify the relationship between variables.\u0000Results: The findings of the research shows that all of the variables, such as Brand Familiarity, Attitude towards the Campaign, Campaign Fit, Credibility, Brand Attitude, and Involvement with the cause all affect each other. Brand Familiarity has a positive and significant relationship with Campaign Credibility and Brand Attitude, Campaign Credibility also has a positive and significant relationship with Attitude toward the Campaign, and Involvement with the Cause also has a positive and significant relationship with Attitude toward the Campaign. Campaign Credibility and Attitude towards Campaign play a full mediation in the relationship. Campaign Fit and Campaign Credibility are also positive and significantly related.\u0000Conclusion: Findings of this research are similar to the original study. All of the hypotheses have been accepted which proves that all the variables in the research model have been pretty effective and have positive relationships between the variables when measured for the social responsibility marketing campaign of Pepsodent. The younger generation nowadays not only prefers well-known brands but also how connected the campaign is with a social cause that they support, therefore marketers must get their products ready and tie the participation with the cause to their campaign for their social responsibility marketing campaign. As a result, supporters are more inclined to promote the brand and buy its goods.\u0000 ","PeriodicalId":246004,"journal":{"name":"Business Economic, Communication, and Social Sciences Journal (BECOSS)","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131955512","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-31DOI: 10.21512/becossjournal.v5i2.10062
Deni Lubis, S. Maryam, Qoriatul Hasanah
Cipanas market is the first SNI-certified market in Cianjur, which has the slogan Gerbang Marhamah (Gerakan Pembangunan Masyarakat Berakhlakul Karimah) and the majority of the traders are Muslim. This study aims to analyze the application of Islamic business ethics to the business success of traders in Cipanas Market with a sample of 90 food and food traders. Data were analyzed using Partial Least Square-Structural Equation Modeling (SEM-PLS) and descriptive analysis. The results of data analysis show that management ethics, marketing ethics, and environmental ethics have a positive effect on business success and business blessings have a positive effect on financial improvement, customer growth, and employee loyalty. Overall, the application of Islamic business ethics has a positive effect on the business success of Cipanas market traders. Local government are expected to monitor trading practices in the Cipanas market, such as the accuracy of scales and price games so that sellers maintain ethics in their business.
Cipanas市场是Cianjur第一个获得ni认证的市场，它的口号是Gerbang Marhamah (Gerakan Pembangunan Masyarakat Berakhlakul Karimah)，大多数商人都是穆斯林。本研究旨在分析伊斯兰商业伦理在Cipanas市场贸易商商业成功中的应用，样本为90名食品和食品贸易商。数据分析采用偏最小二乘结构方程模型(SEM-PLS)和描述性分析。数据分析结果表明，管理伦理、营销伦理和环境伦理对企业成功有积极影响，企业祝福对财务改善、客户增长和员工忠诚度有积极影响。总体而言，伊斯兰商业伦理的应用对西帕纳斯市场交易者的商业成功有积极的影响。预计当地政府将对西帕纳斯市场的交易行为进行监督，比如比额的准确性和价格博弈，以使卖家在交易中保持道德。
{"title":"The Relation Between Islamic Business Ethics and The Performance of Traders in The Traditional Market of Cipanas","authors":"Deni Lubis, S. Maryam, Qoriatul Hasanah","doi":"10.21512/becossjournal.v5i2.10062","DOIUrl":"https://doi.org/10.21512/becossjournal.v5i2.10062","url":null,"abstract":"Cipanas market is the first SNI-certified market in Cianjur, which has the slogan Gerbang Marhamah (Gerakan Pembangunan Masyarakat Berakhlakul Karimah) and the majority of the traders are Muslim. This study aims to analyze the application of Islamic business ethics to the business success of traders in Cipanas Market with a sample of 90 food and food traders. Data were analyzed using Partial Least Square-Structural Equation Modeling (SEM-PLS) and descriptive analysis. The results of data analysis show that management ethics, marketing ethics, and environmental ethics have a positive effect on business success and business blessings have a positive effect on financial improvement, customer growth, and employee loyalty. Overall, the application of Islamic business ethics has a positive effect on the business success of Cipanas market traders. Local government are expected to monitor trading practices in the Cipanas market, such as the accuracy of scales and price games so that sellers maintain ethics in their business.","PeriodicalId":246004,"journal":{"name":"Business Economic, Communication, and Social Sciences Journal (BECOSS)","volume":"15 3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116671362","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-31DOI: 10.21512/becossjournal.v5i2.10060
Aisyah Azzahra, Muhammad Nanang Suprayogi
The purpose of the study was to see an overview of the stress levels of parents of students in Kindergarten during online learning during the COVID-19 pandemic. RESEARCH METHODS This research uses a descriptive method with a quantitative approach, using the Perceived Stress Scale (PSS) measuring instrument. Data processing techniques using SPSS. ANALYSIS, obtained as many as 52 respondents consisting of fathers and mothers of students in kindergarten. With the number of male respondents as many as 19 people and female respondents amounted to 33 people. RESULTS ACHIEVED, from this study, it was found that the stress level of parents in kindergarten was at a moderate-stress level with a percentage of 65.4%. CONCLUSION, the percentage of stress levels obtained shows that the stress level of parents who are female is higher than that of the male gender, which may be due to the culture of society where child care is the responsibility of a mother which results in the mother's stress level while accompanying her child to study. from home during the COVID-19 pandemic
{"title":"Gambaran Tingkat Stress Orang Tua Siswa Taman Kanak-Kanak Selama Pembelajaran Daring di Masa Pandemi Covid-19","authors":"Aisyah Azzahra, Muhammad Nanang Suprayogi","doi":"10.21512/becossjournal.v5i2.10060","DOIUrl":"https://doi.org/10.21512/becossjournal.v5i2.10060","url":null,"abstract":"The purpose of the study was to see an overview of the stress levels of parents of students in Kindergarten during online learning during the COVID-19 pandemic. RESEARCH METHODS This research uses a descriptive method with a quantitative approach, using the Perceived Stress Scale (PSS) measuring instrument. Data processing techniques using SPSS. ANALYSIS, obtained as many as 52 respondents consisting of fathers and mothers of students in kindergarten. With the number of male respondents as many as 19 people and female respondents amounted to 33 people. RESULTS ACHIEVED, from this study, it was found that the stress level of parents in kindergarten was at a moderate-stress level with a percentage of 65.4%. CONCLUSION, the percentage of stress levels obtained shows that the stress level of parents who are female is higher than that of the male gender, which may be due to the culture of society where child care is the responsibility of a mother which results in the mother's stress level while accompanying her child to study. from home during the COVID-19 pandemic","PeriodicalId":246004,"journal":{"name":"Business Economic, Communication, and Social Sciences Journal (BECOSS)","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123036447","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-31DOI: 10.21512/becossjournal.v5i2.9976
Patti Betina E. Chan, Maria Joan P. Barlis
Business ethics has been cited as one of the hospitality industry’s most important issues by many practitioners and academics. Yet, further study on business ethics in the industry has been advised. The purpose of this study was to evaluate the relationship among ethical leadership, ethical climate, and service-oriented OCBs. It investigated whether or not ethical leadership and ethical climate has a substantial impact on service-oriented OCBs, in an Asian country such as the Philippines. The current study discovered that ethical leadership is significantly and positively associated with both service-oriented OCBs and ethical climate. There was also a strong positive association between ethical climate and service-oriented OCBs. The present research can help hospitality organizations cultivate ethical leadership, strengthen an ethical climate, and encourage service-oriented OCBs. Based on these analyses, academics and scholards would benefit from having a deeper understanding of the relationship between ethical leadership, ethical climate, and service-oriented OCBs.
{"title":"Relationship Among Ethical Leadership, Ethical Climate, and Service-Oriented Organizational Citizenship Behavior in the Hospitality Industry","authors":"Patti Betina E. Chan, Maria Joan P. Barlis","doi":"10.21512/becossjournal.v5i2.9976","DOIUrl":"https://doi.org/10.21512/becossjournal.v5i2.9976","url":null,"abstract":"Business ethics has been cited as one of the hospitality industry’s most important issues by many practitioners and academics. Yet, further study on business ethics in the industry has been advised. The purpose of this study was to evaluate the relationship among ethical leadership, ethical climate, and service-oriented OCBs. It investigated whether or not ethical leadership and ethical climate has a substantial impact on service-oriented OCBs, in an Asian country such as the Philippines. The current study discovered that ethical leadership is significantly and positively associated with both service-oriented OCBs and ethical climate. There was also a strong positive association between ethical climate and service-oriented OCBs. The present research can help hospitality organizations cultivate ethical leadership, strengthen an ethical climate, and encourage service-oriented OCBs. Based on these analyses, academics and scholards would benefit from having a deeper understanding of the relationship between ethical leadership, ethical climate, and service-oriented OCBs.","PeriodicalId":246004,"journal":{"name":"Business Economic, Communication, and Social Sciences Journal (BECOSS)","volume":"49 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114742616","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-31DOI: 10.21512/becossjournal.v5i1.8743
N. Noerlina, Djak Cindy Freda, Glen Mayo, Yehezkiel Kevin Tirtawijaya, Josephine Samuel
FinTech is a brand-new industry for the banking and finance sectors. Its fundamental concept is to use information-technology-based solutions to improve efficiency in financial markets and banking transactions for consumers, banks, enterprises, and other ecosystem members. FinTech represents a system-level transformation in the financial services industry that has resulted in the creation of new actors and the convergence of capabilities. Electronic financial transfers via online banking and mobile payment have grown in popularity as the Internet and cell phones have evolved. The shift from traditional cash to digital money has blurred the distinction between data and money. In this paper, we reviewed the literature on fintech between 2018 and 2021. We discussed the state of the fintech ecosystem and mobile banking technology at the moment. The research context for this study is the development of financial technology (FinTech). The Fintech industry’s great potential and expansion in Indonesia must be backed up by a solid legal framework in the shape of Indonesian law and the law should be able to reach and incorporate all forms of fintech services.
{"title":"The Future Prospect of Mobile Banking Technology Enhancement in Indonesia","authors":"N. Noerlina, Djak Cindy Freda, Glen Mayo, Yehezkiel Kevin Tirtawijaya, Josephine Samuel","doi":"10.21512/becossjournal.v5i1.8743","DOIUrl":"https://doi.org/10.21512/becossjournal.v5i1.8743","url":null,"abstract":"FinTech is a brand-new industry for the banking and finance sectors. Its fundamental concept is to use information-technology-based solutions to improve efficiency in financial markets and banking transactions for consumers, banks, enterprises, and other ecosystem members. FinTech represents a system-level transformation in the financial services industry that has resulted in the creation of new actors and the convergence of capabilities. Electronic financial transfers via online banking and mobile payment have grown in popularity as the Internet and cell phones have evolved. The shift from traditional cash to digital money has blurred the distinction between data and money. In this paper, we reviewed the literature on fintech between 2018 and 2021. We discussed the state of the fintech ecosystem and mobile banking technology at the moment. The research context for this study is the development of financial technology (FinTech). The Fintech industry’s great potential and expansion in Indonesia must be backed up by a solid legal framework in the shape of Indonesian law and the law should be able to reach and incorporate all forms of fintech services.","PeriodicalId":246004,"journal":{"name":"Business Economic, Communication, and Social Sciences Journal (BECOSS)","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124017320","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-31DOI: 10.21512/becossjournal.v5i1.9312
Madeline Lydia Hiustra, Aurelia Venus Angelica, C. Pangaribuan
The present research aims to investigate whether presumed negative effects of social media use on mental health have been outweighed by positive factors that contribute influential advantages. Previous research has demonstrated that social media has only negative effects on a person by emphasizing that social media is a major contributor to poor mental health and thus this research examines the relationships between social media impact on learning new knowledge and increased productivity, learning new knowledge and increased productivity on task performance, and direct social media impact on task performance. Researchers used a quantitative approach, collecting questionnaire from 100 respondents that was distributed to young adults (18-26 age), who are currently located in Jakarta, Indonesia. Contrary to what has often been assumed, social media is linked with task performance outcomes. Correlation and data analysis concluded that social media were significantly related with positive associations. Adoption of social media that is used correctly is the main driving force of the beneficial outcomes, which will be explained by the hypotheses centered on direct relationship of social media impact and task performance. The future implications of this study will be discussed.
{"title":"Social Media’s Negative Impact on Mental Health Subjugated by the Advantage on Young Adults","authors":"Madeline Lydia Hiustra, Aurelia Venus Angelica, C. Pangaribuan","doi":"10.21512/becossjournal.v5i1.9312","DOIUrl":"https://doi.org/10.21512/becossjournal.v5i1.9312","url":null,"abstract":"\u0000The present research aims to investigate whether presumed negative effects of social media use on mental health have been outweighed by positive factors that contribute influential advantages. Previous research has demonstrated that social media has only negative effects on a person by emphasizing that social media is a major contributor to poor mental health and thus this research examines the relationships between social media impact on learning new knowledge and increased productivity, learning new knowledge and increased productivity on task performance, and direct social media impact on task performance. Researchers used a quantitative approach, collecting questionnaire from 100 respondents that was distributed to young adults (18-26 age), who are currently located in Jakarta, Indonesia. Contrary to what has often been assumed, social media is linked with task performance outcomes. Correlation and data analysis concluded that social media were significantly related with positive associations. Adoption of social media that is used correctly is the main driving force of the beneficial outcomes, which will be explained by the hypotheses centered on direct relationship of social media impact and task performance. The future implications of this study will be discussed. \u0000","PeriodicalId":246004,"journal":{"name":"Business Economic, Communication, and Social Sciences Journal (BECOSS)","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133422401","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-31DOI: 10.21512/becossjournal.v5i1.8776
Nicolas Putrajaya, Widiartanto Widiartanto, H. Nugraha
This Research aimed to analyze Consumer behavior of Janji Jiwa coffee which focuses on the buying decision process from consumers, which includes the influence of Instagram promotion and word of mouth on buying decisions, which mediated by purchase intention and brand awareness from Kopi Janji Jiwa in East Jakarta. This Research survey was conducted through Questionnaire on 100 Janji Jiwa customers who have bought the Janji Jiwa coffee at least 4 times in Janji Jiwa outlets in AEON mall Jakarta Garden City and Transera Waterpark at East Jakarta. All the responses are processed with path analysis using Smart - PLS application. The results finding reveal that between Instagram promotion (Advertising) and word of mouth, Purchase Intention and Brand Awareness, and Buying decision, each of these variables has an effect on each other. But there are no influence between word of mouth on purchase intention. In Addition, Purchase intention and brand awareness are proven to mediate and strengthen the relationship between Instagram promotion and word of mouth towards buying decision.
{"title":"Advertising and Wom Effect Towards Consumer Buying Decision Process on Janji Jiwa Coffee in JAKARTA","authors":"Nicolas Putrajaya, Widiartanto Widiartanto, H. Nugraha","doi":"10.21512/becossjournal.v5i1.8776","DOIUrl":"https://doi.org/10.21512/becossjournal.v5i1.8776","url":null,"abstract":"This Research aimed to analyze Consumer behavior of Janji Jiwa coffee which focuses on the buying decision process from consumers, which includes the influence of Instagram promotion and word of mouth on buying decisions, which mediated by purchase intention and brand awareness from Kopi Janji Jiwa in East Jakarta. This Research survey was conducted through Questionnaire on 100 Janji Jiwa customers who have bought the Janji Jiwa coffee at least 4 times in Janji Jiwa outlets in AEON mall Jakarta Garden City and Transera Waterpark at East Jakarta. All the responses are processed with path analysis using Smart - PLS application. The results finding reveal that between Instagram promotion (Advertising) and word of mouth, Purchase Intention and Brand Awareness, and Buying decision, each of these variables has an effect on each other. But there are no influence between word of mouth on purchase intention. In Addition, Purchase intention and brand awareness are proven to mediate and strengthen the relationship between Instagram promotion and word of mouth towards buying decision.","PeriodicalId":246004,"journal":{"name":"Business Economic, Communication, and Social Sciences Journal (BECOSS)","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127650130","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Fintech is a company that combines financial services and technology, the more technology develops, the more innovations or ideas there are about how to find solutions for financial services. This paper explains how the development of fintech innovations that already exist in Indonesia and also what are the advantages of fintech in Indonesia. Fintech in Indonesia has been running since 2006. Fintech in Indonesia is growing during the COVID-19 pandemic because Indonesians transact online. This makes fintech continue to grow in Indonesia with almost 800 fintech that already exists in Indonesia.
{"title":"Perkembangan Inovasi Fintech di Indonesia","authors":"Yovie Bramantyo Adji, Wildan Abineri Muhammad, Abdurrachman Nurwira Lucky Akrabi, N. Noerlina","doi":"10.21512/becossjournal.v5i1.8675","DOIUrl":"https://doi.org/10.21512/becossjournal.v5i1.8675","url":null,"abstract":"Fintech is a company that combines financial services and technology, the more technology develops, the more innovations or ideas there are about how to find solutions for financial services. This paper explains how the development of fintech innovations that already exist in Indonesia and also what are the advantages of fintech in Indonesia. Fintech in Indonesia has been running since 2006. Fintech in Indonesia is growing during the COVID-19 pandemic because Indonesians transact online. This makes fintech continue to grow in Indonesia with almost 800 fintech that already exists in Indonesia.","PeriodicalId":246004,"journal":{"name":"Business Economic, Communication, and Social Sciences Journal (BECOSS)","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134141472","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-31DOI: 10.21512/becossjournal.v5i1.9189
Respati Wulandari
This research is to determine the effect of Price, Product Quality, Distribution, and Promotion to Purchase Decision of Growth Packaging’s laundry plastic in Jakarta, Tangerang, and Bandung. We use quantitative methods and multiple regression analysis to get research finding. This research was conducted by distributing questionnaires to 55 respondents who are owners of laundry businesses in Jakarta, Tangerang, and Bandung. The findings of this study indicate that: Price and Distribution have a significant effect while Product Quality and Promotion have an unsignificant effect toward purchase of Growth Packaging’s laundry plastic in Jakarta, Tangerang, and Bandung.
{"title":"Entrepreneurial Customers’ Decision for Purchasing Laundry Plastics Based on Product Quality, Price, Promotion and Distribution (Case Study: Jakarta, Tangerang and Bandung)","authors":"Respati Wulandari","doi":"10.21512/becossjournal.v5i1.9189","DOIUrl":"https://doi.org/10.21512/becossjournal.v5i1.9189","url":null,"abstract":"This research is to determine the effect of Price, Product Quality, Distribution, and Promotion to Purchase Decision of Growth Packaging’s laundry plastic in Jakarta, Tangerang, and Bandung. We use quantitative methods and multiple regression analysis to get research finding. This research was conducted by distributing questionnaires to 55 respondents who are owners of laundry businesses in Jakarta, Tangerang, and Bandung. The findings of this study indicate that: Price and Distribution have a significant effect while Product Quality and Promotion have an unsignificant effect toward purchase of Growth Packaging’s laundry plastic in Jakarta, Tangerang, and Bandung.","PeriodicalId":246004,"journal":{"name":"Business Economic, Communication, and Social Sciences Journal (BECOSS)","volume":"46 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134278635","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-31DOI: 10.21512/becossjournal.v5i1.8750
Desyra Sukma Dewanthi
The use of online groceries is increasing during the pandemic. In America, the increase reached 52% with 20% of shoppers being new users. Based on the survey conducted, it has shown that the Sayurbox is one of the online shops favored by the public to shop for vegetables and other necessities. As many as 24% of the sample used Sayurbox and Happyfresh, 19% used Shopee, 14% used Go-Mart, 9% chose Tokopedia, and 5% used Tanihub and Hypermart. During the pandemic, the trend of cooking the own food began to increase. This has resulted in increased demand for staple food. People are turning to buying healthier and more sustainable food. This research used a qualitative method. It is used to examine the condition of the object naturally with a combined data collection technique. According to this approach, the researcher begins with specific observations to produce a general theory and conclusions drawn from the research. The reason for using an inductive approach is that it considers the context in which the research effort is active, while it is also most appropriate for small samples that produce qualitative data. Data collected by observation, in-depth interviews, and literature study. The object of this research is that people often use online grocery shopping during this pandemic. Samples that has been taken as respondents are those aged 21 to 35 years. Demographic segmentation of Sayurbox are those who is in age of 18 until 50 years. They are a technology literate society with access to the internet. This community is a society that has the economic capacity to make purchases so that the closest people to this segment are workers who have not been or are already married. Potential area are Jakarta, Tangerang, Bekasi, and Depok. Sayurbox refers to the market segment of people who choose an instant lifestyle. Their life is full of busy so, they have no time to shop. They will more comfortable and easier to use services such as Sayurbox to provide food and basic necessities. This behavioral segment is aimed at people who have a tendency to be willing to pay postage and services for someone who has helped them get the goods they need. The motive of someone making a purchase at Sayurbox was most influenced by pandemic conditions. This platform provides a variety of vegetables, fruit, side dishes, beverage ingredients, dairy, package menus, and others to full household necessities in food. Some people use this platform to reduce the risk of being infected with Covid-19. In addition, consumers are also given the convenience and several discounts hitch make them even more diligent in using this platform. Those who use the services from Sayurbox are 21 - 35 years old consumers with a variety of professions. Based on the sample interviewed, it can be concluded that students, workers, and housewives use this platform to full their needs.
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