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The Role of Celebrity Endorsement on Impulse Buying Behavior with Customer Loyalty as a Moderating in the E-Commerce Industry 电子商务行业名人代言对冲动购买行为的影响及顾客忠诚的调节作用
Pub Date : 2023-01-31 DOI: 10.21512/becossjournal.v5i1.9076
Sing-yi Li, Umaidi Suhari, Muhammad Fajar Shidiqqi, M. Aras, L. Mani
Purpose: Numerous studies have been conducted on celebrities to notice their effect on marketing. Celebrity endorsement has become one of the most popular marketing strategies, and Tokopedia as one of the most popular e-commerce websites in Indonesia also using these strategies for increasing their brand awareness.  The purpose of this study is to explore other effects of celebrity endorsement on consumer behavior. This research aimed to define the impact of celebrities endorsement on consumer psychology, influencing impulsive buying behavior with consumer loyalty as a mediating variable. Research Methodology : This study applied quantitative survey with data was collected using an online questionnaire with sample characteristics were Tokopedia Customers and also a fan of the celebrity who lived in Indonesia by 442 samples using the purposive sampling method and data was conducted using the SmartPLS program. Result: This article indicated the findings that (1) celebrity endorsement had a positive impact on consumer loyalty, (2) a positive effect either directly or indirectly on impulsive buying behavior, and (3) consumer loyalty itself had a positive effect on impulsive buying behavior. Conclusions: This study proposes significant implications about how celebrity endorsement works and how it impacts customer behavior in the e-commerce Industry.
目的:对名人进行了大量的研究,以注意他们对营销的影响。名人代言已经成为最流行的营销策略之一,Tokopedia作为印度尼西亚最受欢迎的电子商务网站之一也使用这些策略来提高他们的品牌知名度。本研究的目的是探讨名人代言对消费者行为的其他影响。本研究旨在界定名人代言对消费者心理的影响,以消费者忠诚度为中介变量影响冲动性购买行为。研究方法:本研究采用定量调查,数据采用在线问卷收集,样本特征为Tokopedia客户和居住在印度尼西亚的名人粉丝,采用有目的抽样方法,采用SmartPLS程序进行数据收集,共442个样本。结果:本研究发现:(1)名人代言对消费者忠诚度有正向影响;(2)对冲动性购买行为有直接或间接的正向影响;(3)消费者忠诚度本身对冲动性购买行为有正向影响。结论:本研究对电子商务行业中名人代言的工作原理及其对消费者行为的影响具有重要意义。
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引用次数: 2
The Effect of Sleep Time and Learning Duration on Student’s Achievement 睡眠时间和学习时间对学生学习成绩的影响
Pub Date : 2022-09-30 DOI: 10.21512/becossjournal.v4i3.8632
H. Tanty, Brandon Timotius Santo, Defina Puspita Sari, Eliezeri Yeremi Soeprianto
The study was conducted to determine the relationship between study time and sleep time with the Grade Point Average (GPA). Data collection used as many as 103 respondents with a student background majoring in Industrial Engineering at Bina Nusantara University. The results of descriptive statistics show that the average respondent uses 1 to 2 hours of study time per day. The results of descriptive data processing show that the average respondent uses 5 to 7 hours of sleep per day. Inferential statistical results with a correlation test show that there is a correlation between learning activities and sleep with the GPA of Industrial Engineering students at BINUS University. The reliability test showed that there was a correlation between the frequency of sleepiness and the concentration level of students with the acquisition of a Cronbach Alpha score of 0.7277. The reliability test shows that there is a correlation between hours of sleep and the frequency of using the alarm with a Cronbach Alpha value of 0.6363. The reliability test shows that there is a correlation between GPA and the duration of student self-study with a Cronbach Alpha value of 0.6575.
这项研究是为了确定学习时间和睡眠时间与平均绩点(GPA)之间的关系。数据收集使用了103名来自比那努桑塔拉大学工业工程专业的学生。描述性统计结果显示,平均受访者每天使用1至2小时的学习时间。描述性数据处理的结果显示,受访者平均每天睡眠时间为5至7小时。通过相关检验的推理统计结果表明,学习活动和睡眠与工业工程专业学生的GPA之间存在相关性。信度检验表明,嗜睡频率与学生注意力集中水平存在相关性,获得Cronbach Alpha分数为0.7277。信度检验表明,睡眠时间与闹钟使用频率之间存在相关性,Cronbach Alpha值为0.6363。信度检验显示,GPA与学生自习持续时间存在相关性,Cronbach Alpha值为0.6575。
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引用次数: 0
Critical Thinking and Problem Solving Among Students 学生的批判性思维和问题解决能力
Pub Date : 2022-09-30 DOI: 10.21512/becossjournal.v4i3.8633
H. Tanty, Chistopher Fernando, Jessica Valencia, Valentino Justin
The development of the times is the background of increasingly rapid technological advances. The times have become the basis for the education industry to continue to grow. The development of education is expected to produce high-quality human resources and are able to think critically and creatively in solving problems. Quality education will lead to quality human resources as well. Critical thinking and problem solving as skills that need to be mastered by students, especially the younger generation. It has been widely recognized as one of the most important skills. Someone who has the ability to think critically and problem solving is considered to have many benefits because he has the ability to analyze certain situations and make the right decisions for the situation at hand. The research was conducted to determine the level of critical thinking and problem solving skills among students and students using three variables. The results of the study were analyzed using descriptive analysis to determine the distribution of data and inferential analysis to determine the level of validity and reliability. Validity is calculated to determine the level of data validity is above 95% or 99% and reliability is calculated to determine the level of data. The results of this study indicate that the level of a person's ability to identify problems affects the level of ability to solve the problems experienced. However, a person's ability to identify problems has no effect on the ability to make the right decisions on the problems experienced.
时代的发展是以技术进步日益迅速为背景的。时代已经成为教育行业持续成长的基础。教育的发展是为了培养高素质的人力资源,能够批判性地思考和创造性地解决问题。优质教育也会带来优质的人力资源。批判性思维和解决问题的能力需要学生掌握,尤其是年轻一代。它已被广泛认为是最重要的技能之一。具有批判性思考和解决问题能力的人被认为有很多好处,因为他有能力分析某些情况,并针对手头的情况做出正确的决定。该研究使用三个变量来确定学生和学生的批判性思维水平和解决问题的能力。对研究结果进行分析,采用描述性分析确定数据的分布,采用推理分析确定效度和信度水平。效度计算用于确定数据效度高于95%或99%的水平,信度计算用于确定数据的水平。本研究的结果表明,一个人识别问题的能力水平会影响其解决问题的能力水平。然而,一个人识别问题的能力并不会影响他在遇到问题时做出正确决定的能力。
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引用次数: 0
Analisa Faktor dan Perkembangan Tren Fintech di Indonesia
Pub Date : 2022-09-30 DOI: 10.21512/becossjournal.v4i3.8584
Alejandro Billyjoe Mau Bere, Michelle Andriana, Muthia Rahma Kamila, S. Budiono, N. Noerlina
Financial Technology (Fintech) di Indonesia telah mengalami perkembangan semenjak awal tahun 1986, dimana mesin Anjungan Tunai Mandiri (ATM) diperkenalkan untuk pertama kalinya kepada masyarakat Indonesia, hingga saat ini. Semenjak saat itu, fintech telah mengalami perkembangan yang cukup signifikan. Fintech pada masa kini menjadi bagian dari keseharian masyarakat, dan semakin banyak perusahaan yang berlomba-lomba menyediakan layanan fintech kepada masyarakat, seperti peer-to-peer lending yang merupakan salah satu produk fintech yang ditawarkan kepada masyarakat. Hal yang menjadi objektif utama dari penelitian ini adalah untuk menelaah tren fintech yang sedang berlangsung di Indonesia pada masa kini, dan memprediksi akan seperti apa tren fintech di masa yang akan datang. Penelitian ini menggunakan metode literature review dengan menggunakan 28 karya ilmiah serta 2 buku sebagai sumber literatur. Dari penelitian yang kami lakukan, kami mendapati bahwa terdapat 4 faktor yang memiliki kontribusi terhadap tren fintech di Indonesia pada saat ini, yaitu teknologi, UMKM, hukum, dan layanan perbankan
英国金融技术(Fintech)自1986年初以来一直在进步,到目前为止,那里首次将自动提款机(ATM)引入印尼公众。从那时起,fintech已经取得了相当大的发展。如今,Fintech已经成为日常生活的一部分,越来越多的公司正竞相为人们提供Fintech服务,比如批发产品。这项研究的主要目标是研究目前印尼的fintech趋势,并预测fintech未来的趋势。该研究采用了对28项科学著作和2本书的科学评论作为文献的来源。从我们所做的研究中,我们发现有四个因素有助于当今印尼fintech趋势,即技术、UMKM、法律和银行服务
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引用次数: 2
Bitcoin, Gold, the Indonesian Stock Market, and Exchange Rate: GARCH Volatility Analysis 比特币、黄金、印尼股市和汇率:GARCH波动率分析
Pub Date : 2022-09-30 DOI: 10.21512/becossjournal.v4i3.8671
Rahmat Siauwijaya, Dewi Sanjung
Bitcoin has gained popularity as an investment asset because of its similarity to gold, which sparked the idea that bitcoin can be used as a hedging instrument to the fiat currency exchange rate. This paper aims to analyze bitcoin's volatility and return to gauge its feasibility as an investment asset, and hedging tool for the USD-IDR exchange rate with the GARCH and EGARCH models. With data on the daily closing price of bitcoin, gold, IDX composite index, and USD-IDR exchange rate from January 1, 2016, to December 31, 2020, the study attempts to find factors affecting bitcoin returns with the independent variables of bitcoin’s price, gold, and USD-IDR exchange rate by estimating their correlation. Following the analysis, this study shows that the volatility of USD-IDR exchange rates negatively influences bitcoin returns, making it a relatively safe investment asset. Additionally, the study found that bitcoin returns are not affected by the variables of gold price and the IDX composite index. However, we found that the USD-IDR exchange rate significantly affects bitcoin returns, while gold price and bitcoin’s price does not significantly affect bitcoin returns. Further, the analysis found that bitcoin is unsuitable for hedging due to its sensitivity to asymmetric shocks.
比特币作为一种投资资产越来越受欢迎,因为它与黄金相似,这引发了比特币可以用作法定货币汇率对冲工具的想法。本文旨在通过GARCH和EGARCH模型分析比特币的波动性和收益,以衡量其作为投资资产的可行性,以及作为美元兑印尼卢比汇率对冲工具的可行性。本研究利用2016年1月1日至2020年12月31日比特币、黄金、IDX综合指数、美元兑印尼卢比汇率的每日收盘价数据,试图通过估算比特币价格、黄金、美元兑印尼卢比汇率这三个自变量的相关性,寻找影响比特币收益的因素。通过分析,本研究表明美元兑印尼卢比汇率的波动对比特币的收益产生了负面影响,使其成为一种相对安全的投资资产。此外,研究发现比特币收益不受黄金价格和IDX综合指数变量的影响。然而,我们发现美元兑印尼盾汇率显著影响比特币收益,而黄金价格和比特币价格对比特币收益影响不显著。此外,分析发现,由于比特币对不对称冲击的敏感性,它不适合对冲。
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引用次数: 0
The Effect of Location and Price on the Decisions of 2019 Industrial Engineering Students at Bina Nusantara University in Choosing a Printing Outlet 地理位置和价格对比那努桑塔拉大学2019届工业工程专业学生选择印刷网点决策的影响
Pub Date : 2022-09-30 DOI: 10.21512/becossjournal.v4i3.8640
H. Tanty, Ferryan Tanly, Sharon Irene Sutikno, Stevia Audrey Efriyanto
Printing outlets are frequently-visited outlets by the members of society, especially students, for the purpose of printing documents, photocopies, etc. Large number of printing outlets that can be found today is a dilemma for printing outlet entrepreneurs who are just starting their business. There are several factors that are believed to have an influence on customers’ decisions in choosing a printing outlet, such as outlet location and pricing. The study was conducted to determine the effect of independent variables (location and price) on dependent variables (customer decision). Specifically, 2019 students majoring in Industrial Engineering at Bina Nusantara University will be used as objects of research. Using an online questionnaire, opinions of 124 people were obtained. Various statistical tests were used to process the data, such as descriptive analysis, multiple linear regression model analysis, and hypothesis testing. Results of analysis show descriptive details of data which include maximum, mean, standard deviation, and other values. The results of multiple linear regression model analysis indicate the intercept term is worth 9,496, slope coefficient for location variable is 0,026, and slope coefficient for price variable is 0,143. Hypothesis testing resulted in the conclusion that location and price had no effect, either partially or simultaneously, on the decision to choose outlets by 2019 students majoring in Industrial Engineering at Bina Nusantara University. Therefore, owners or prospective owners of printing outlets targeting 2019 students majoring in Industrial Engineering at BINUS University as customers do not need to consider location and price factors, either partially or simultaneously.
印刷出口是社会成员,特别是学生经常光顾的出口,目的是打印文件、影印等。大量的印刷网点,可以找到今天是一个困境的印刷网点企业家谁是刚刚开始他们的业务。有几个因素被认为对客户选择印刷网点的决定有影响,例如网点的位置和价格。本研究旨在确定自变量(地点和价格)对因变量(顾客决策)的影响。具体而言,将以比那努桑塔拉大学工业工程专业2019届学生为研究对象。通过一份在线问卷,获得了124人的意见。采用描述性分析、多元线性回归模型分析、假设检验等统计检验方法对数据进行处理。分析结果显示了数据的描述性细节,包括最大值、平均值、标准差和其他值。多元线性回归模型分析结果表明,截距项为9496,位置变量的斜率系数为0.026,价格变量的斜率系数为0.143。假设检验得出的结论是,地理位置和价格对比那努桑塔拉大学工业工程专业2019届学生选择门店的决定没有影响,无论是部分影响还是同时影响。因此,以BINUS大学工业工程专业2019级学生为目标客户的印刷店的所有者或潜在所有者不需要考虑位置和价格因素,无论是部分还是同时考虑。
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引用次数: 0
Value Chain Analysis to Identify Internet of Things Use Cases in The Indonesian Pharmaceutical Industry 价值链分析以确定印尼制药行业的物联网用例
Pub Date : 2022-09-30 DOI: 10.21512/becossjournal.v4i3.8456
Wendy Junaidi
The coronavirus pandemic has not only boosted the revenue of many pharmaceutical companies, it has also boosted their reputation. The value of pharmaceutical innovation is unquestionable, after the COVID-19 vaccine was developed at such a rapid pace. Besides, the coronavirus pandemic has exposed weakness in the industry's global supply chains and while consumer confidence is recovering, it is far from normal. Businesses in this sector are likely to face a number of major risks through the end of the year. The purpose of this study is to provide insights regarding challenges faced by the Indonesian pharmaceutical industry as driver to conduct value chain analysis in order to identify the prioritized internet of things use cases so pharmaceutical companies in Indonesia will be able to drive both top-line and operational efficiencies.
冠状病毒大流行不仅提高了许多制药公司的收入,也提高了它们的声誉。在COVID-19疫苗开发速度如此之快之后,制药创新的价值是毋庸置疑的。此外,冠状病毒大流行暴露了该行业全球供应链的弱点,尽管消费者信心正在恢复,但仍远未恢复正常。到今年年底,这一领域的企业可能会面临一系列重大风险。本研究的目的是提供关于印尼制药行业所面临的挑战的见解,作为进行价值链分析的驱动因素,以确定优先的物联网用例,以便印度尼西亚的制药公司能够提高收入和运营效率。
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引用次数: 0
Gambaran Kesejahteraan Subjectif Santri di Masa Pendemi COVID-19 COVID-19彭德康时期Santri的主题幸福概述
Pub Date : 2022-09-30 DOI: 10.21512/becossjournal.v4i3.9038
Ana Ianah, M. N. Suprayogi
Kesejahteraan subjektif santri perlu diperhatikan di masa pandemic covid-19 ini. Di saat sekolah regular masih menerapkan kegiatan pembelajaran jarak jauh (PJJ), sebagaian para santri sudah menjalani kegiatan pembelajaran secara utuh di pesantren. Mereka tinggal dan menetap di pesantren untuk menjalani rutinitas kegiatan belajar. Oleh sebab itu, pesantren perlu memperhatikan aspek psikologis santri diantaranya terkait dengan kesejahteraan subjektif para santri. Penelitian ini bertujuan untuk melihat gambaran kesejahteraan subjektif santri di salah satu pesantren di wilayah Bogor Jawa Barat. Penelitian ini adalah penelitian kuantitatif dengan jumlah sampel sebanyak 223 santri. Pengambilan sampel secara non-probability sampling dengan teknik accidental sampling. Alat ukur yang digunakan dalam penelitian ini adalah alat ukur yang dimodifikasi dari Brief Adolescents Subjective well-being in School Scale (BASWBSS). Confirmatory factor analysis (CFA) digunakan untuk menguji validitas alat ukur. Berdasarkan hasil Analisa data, dalam rentang score 1 – 100, nilai minimum kesejahteraan subjektif santri sebesar 16,54 dan nilai maksimum sebesar 69,13. Selanjutnya berdasarkan kategori rendah, sedang dan tinggi, diperoleh hasil sebanyak 29 orang (13%) memiliki nilai kesejahteraan subjektif yang rendah, 148 orang (66,4%) memiliki nilai kesejahteraan subjektif yang sedang, dan 46 orang (20,6%) memiliki nilai kesejahteraan subjektif yang tinggi. Implikasi dari penelitian ini merekomendasikan agar pesantren memberikan perhatian yang baik bagi kesejahteraan santri, terutama pada masa pendemi covid-19 ini.
在这一动荡的covid-19时期,santri的个人福利需要得到照顾。虽然传统学校仍在进行PJJ (PJJ)的远程学习活动,但其中一些学生已经在寄宿学校全职学习了。他们在寄宿学校定居下来,进行常规的学习活动。因此,寄宿学校需要关注与santri的主观福利相关的心理方面。这项研究的目的是看看西爪哇岛茂物地区桑特里一家的主观福利状况。这是一项定量研究,样本总数为223 santri。非概率抽样技术取样。本研究中使用的测量工具是一种改良的用于研究对象的温度计。验证因子分析(CFA)用于测试仪器的有效性。根据数据分析,在分数1 - 100范围内,三三里的主观福利最低值为16.54,最高等级为69.13。其次,根据较低的、中级和高的类别,多达29人(13%)的主观福利价值较低,148人(66.4%)持有中等的主观福利价值,46人(206%)表现出高度的主观福利价值。这项研究的含义是,寄宿学校应该对santri的福利给予适当的关注,尤其是在covid-19的痛苦时期。
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引用次数: 0
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Business Economic, Communication, and Social Sciences Journal (BECOSS)
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