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Branding in Tourism by using Digital Marketing 利用数字营销打造旅游品牌
Pub Date : 2023-01-06 DOI: 10.36962/nec17022022-71
Sofiko Tevdoradze Sofiko Tevdoradze, Nino Bakradze Nino Bakradze
By the beginning of the 20th century, in the worldwide economy and culture, Tourism Sector was established as a fundamental, sustainable development branch, which occupied a special place in the global economic structure. Along with the development of the tourism market, great importance is attached to the branding of both the destination and the tourism company. In the modern market, it has become clear that only a company that creates a really strong brand, can ensure a successful existence.In the modern world, the development of social media has led to a boom in tourism. In the article, the authors emphasize the necessity of using digital marketing strategies, because, today the countries of the world are involved in marketing wars, and the way of success of modern tourism also indicates the necessity of using digital marketing strategies. Effective digital marketing develops Tourism sector.One of the new trends in the tourism sector is brand building through digital marketing. The article is an overview of brand building using digital marketing; on particular: it is about the creation of modern websites and the focus is on the use of digital marketing tools such as: AR and VR (Augmented Reality and Virtual Reality) technologies; One of the most budget tools - e-mail marketing development; mobile travel applications; Blogging and more. The article is based on the study, where the challenges and prospects of using digital marketing in the Georgian tourism industry are examined based on a comparative analysis.Keywords: branding; digital tourism; digital marketing.
到20世纪初,在世界经济和文化中,旅游业作为一个基础性的、可持续发展的部门被确立,在全球经济结构中占据了特殊的地位。随着旅游市场的发展,旅游目的地的品牌化和旅游公司的品牌化越来越受到重视。在现代市场中,很明显,只有一个公司创造了一个真正强大的品牌,才能确保成功的存在。在现代世界,社交媒体的发展导致了旅游业的繁荣。在文章中,作者强调了使用数字营销策略的必要性,因为当今世界各国都在参与营销战争,现代旅游的成功之路也表明了使用数字营销策略的必要性。有效的数字营销可以促进旅游业的发展。旅游业的新趋势之一是通过数字营销建立品牌。本文概述了利用数字营销进行品牌建设;特别是:它是关于现代网站的创建,重点是使用数字营销工具,如:AR和VR(增强现实和虚拟现实)技术;预算最多的工具之一——电子邮件营销开发;移动旅游应用;写博客等等。文章是基于研究,其中使用数字营销在格鲁吉亚旅游业的挑战和前景是基于比较分析进行审查。关键词:品牌;数字旅游;数字营销。
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引用次数: 0
TIPS TO INCREASE EMPLOYEE’S MOTIVATION 提高员工积极性的建议
Pub Date : 2023-01-06 DOI: 10.36962/nec17022022-59
Zurab Gegenava ZURAB GEGENAVA
Motivation to work is an objective phenomenon. When the work to be done is in the employee's interest, he does his best to do it. This interest can be tangible, intangible, or both.Scientists have always studied the problem of motivation. Over the years, they have developed many theories. They are: A. Maslow's theory of hierarchy of needs, K. Alderfer theory, D. McClelland's theory, F. Gertzberg's two-factor’s theory, Porter-Lawler's theory and others. There are also modern theories of motivation - the theory of three demands, the theory of goal setting, the theory of justice and others. None of the current theories of motivation are universal, i.e. those that could be implemented in companies to increase employee’s motivation.Studies conducted in the USA have shown that 73% of employees work in a "sleeping" state. This means that at the place of employment they do not have the proper motivation to work with all their efforts. The number of people who work enthusiastically is few. Their motivation is the work itself. The rest of the people need a material motive, and not the same, but different, because their social situation and psychological type are different as well.The motivation of workers, in contrast to less developed countries, is always higher in highly developed countries, because there people have to fight for self-sufficiency. And the majority of workers in poor countries, while his/her and their families survival from starvation is in a question, it does not have the luxury of taking care to know and recognize his cosmic destiny. This is the reality of poor countries. One such underdeveloped and poor country is Georgia, as well as its employed population.Motivation, whether it is moral or material, gives a person the perseverance to pursue a goal. It is the motivating and directing reason for human behavior [5. p. 16]. Through it, a person's efforts to achieve a goal are more energetic, purposeful and unwavering [6. p. 379-380]. To put it more simply, the efforts of motivated people at work contain three important elements: human energy, direction and strength [7. p. 28-29]. The motive should be selected by the manager in such a way that he can develop all these three elements in the employee. The first element expresses the intensive work of the employee, the second element - correctly directed work, and the third, not once, but continuously, solid work [8. p. 607].In order to strengthen the motivation of employees, Georgian scientists give the following advice to managers: Choose a hardship pay strategy; Give employees freedom and independence in performing tasks; Let them participate in management decisions; Make them feel respected from your side; Plan the work task according to their habits, character and abilities and more.As can be seen from this list of tips, Georgian scientists advise managers to be able to choose the right motivator for each employee. They should have a partnership and almost friendly attit
工作动机是一种客观现象。当要做的工作符合员工的利益时,他会尽他最大的努力去做。这种兴趣可以是有形的,无形的,或者两者兼而有之。科学家们一直在研究动机问题。多年来,他们发展了许多理论。它们是:A.马斯洛的需求层次理论、K.奥尔德弗理论、D.麦克利兰理论、F.格茨伯格的双因素理论、波特-劳勒理论等。现代的动机理论还有三种要求理论、目标设定理论、正义理论等。目前的激励理论没有一个是通用的,也就是说,那些可以在公司中实施的,以增加员工的动机。在美国进行的研究表明,73%的员工在“睡眠”状态下工作。这意味着,在就业的地方,他们没有适当的动机与他们所有的努力工作。热情工作的人很少。他们的动力就是工作本身。其余的人需要的是物质动机,并不是一样的,而是不同的,因为他们的社会处境和心理类型也不同。与欠发达国家相比,工人的动机在高度发达国家总是更高,因为那里的人们必须为自给自足而奋斗。而贫穷国家的大多数工人,当他/她和他们的家人在饥饿中生存的时候,它没有奢侈的照顾去了解和认识他的宇宙命运。这就是贫穷国家的现实。其中一个不发达和贫穷的国家是格鲁吉亚,以及它的就业人口。动力,无论是精神上的还是物质上的,给人追求目标的毅力。它是人类行为的激励和指导原因[5]。p . 16]。通过它,一个人实现目标的努力更有活力,更有目的性,更坚定不移[6]。p。379 - 380年)。简单地说,被激励的人在工作中的努力包含三个重要因素:人的能量、方向和力量[7]。p。28 - 29日)。动机应该由管理者选择,这样他就可以在员工身上发展所有这三个要素。第一个元素表示员工的密集工作,第二个元素表示正确指导的工作,第三个元素表示不是一次而是连续的扎实工作[8]。p . 607)。为了加强员工的积极性,格鲁吉亚的科学家们给管理者们提出了以下建议:—选择艰苦薪酬策略;—在执行任务时给予员工自由和独立;—让他们参与管理决策;—让他们感到受到你的尊重;从这些建议中可以看出,格鲁吉亚科学家建议管理者能够为每个员工选择正确的激励因素。他们应该对员工有一种伙伴关系和近乎友好的态度。在我们看来,要做到这一点,管理者应该首先把集体分成4组:第一组:员工,他们的特点是在工作中取得成功的欲望永不满足。第二类:需要在工作中取得成功并得到适当奖励的员工。第三类:对自己的工作所得到的回报总是感到满意的员工。第四类:没有强或弱激励因素的员工。他们总是不满意。公司要想通过员工实现自己的目标、利益和愿望,就应该以员工的利益为基础。如果没有这一点,公司将无法从员工那里获得适当的补偿。为此,公司应该系统地研究员工的利益,因为这些利益是随着时间而变化的。关键词:动机;激励因素;使用;物质动机;精神上的动机。
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引用次数: 0
On the History of Some Problems of Economic Security According to Ancient Greek and Latin Sources 从古希腊和拉丁文献看经济安全若干问题的历史
Pub Date : 2023-01-06 DOI: 10.36962/nec17022022-46
Gia Kvashilava Gia Kvashilava
This paper reviews the material for studying of history of the economic security problems. Studying of the security problem will help us how we need to define term “security”.The author proposes to consider the question: Where is the term “security” derived? It traces from the Ancient Greek word «aspháleia» and Latin word «securitas» that literally means “security”, “safety”, “protection”.For this paper have used ancient Greek and Latin literature review for the security problem and interpretations of original pieces.In short, the ancient Greek and Roman philosophers, historians and politicians paved the way for the origin of the modern security science.Keywords: «aspháleia», «securitas», security, safety, protection; «securitatis urbanae custos», the guardian of the security of the city; «securitas publica», the security of the State.
本文回顾了经济安全问题史研究的材料。对安全问题的研究将有助于我们如何定义“安全”一词。作者建议考虑这样一个问题:“安全”一词从何而来?它源于古希腊语“aspháleia”和拉丁语“securitas”,字面意思是“安全”、“安全”、“保护”。本文运用了古希腊和拉丁语文献对安全问题进行了综述,并对原文进行了解读。总之,古希腊和罗马的哲学家、历史学家和政治家为现代安全科学的起源铺平了道路。关键词:«aspháleia»,«securitas»,保安,安全,保护;“securitatis urbanae custos”,城市安全的守护者;" securitas publica ",即国家安全。
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引用次数: 0
Competition in the fuel market myth or reality 燃料市场的竞争是神话还是现实
Pub Date : 2023-01-06 DOI: 10.36962/nec17022022-23
Lasha Mgeladze Lasha Mgeladze
The paper concerns the current situation in the Georgian fuel market. The situation in the relevant market over the last ten years has been analyzed. Studies and Monitoring documents and studies conducted by relevant market regulatory bodies are reviewed. The trends are highlighted,what results can be brought by the actions taken in the direction of establishing a competitive environment; The steps taken by the state institutions are outlined and evaluated in relation to increasing the effectiveness of competitive conditions in the relevant market; Conclusions and recommendations have been formed as a result of processing the obtained information, the analysis of the researches carried out by the state institutions regarding the market and the mutual summation of the identifies trends; How coordinated the state apparatus is in the direction of improving the competitive environment; How effective are the steps taken, how precisely the conducted studies reflect the reality; and recommendations are offered, both, specifically in the direction of improving competition in the fuel market, as well as institutional or functional improvement of competitive environment. In order to make the perception of the situation more clearly visible, the market of the state procurement of fuel is reviewed and analyzed in relation to the general picture obtained.Finally, the conclusion, together with the recommendations, states that the competition on the fuel market is more of a myth than a reality, as a number of issues are still unclear and need to be clarified.Keywords - Competition, fuel market, state regulation, concentration, State procurement, Consolidated tender
该文件涉及格鲁吉亚燃料市场的现状。分析了近十年来相关市场的情况。研究和监测文件和相关市场监管机构进行的研究进行审查。强调了趋势,在建立竞争环境的方向上采取的行动可以带来什么结果;概述和评估了国家机构在提高相关市场竞争条件的有效性方面所采取的步骤;结论和建议的形成是对获得的信息进行处理,对国家机构对市场进行的研究进行分析,并对确定的趋势进行相互总结的结果;国家机器在改善竞争环境的方向上如何协调;所采取的步骤有多有效,所进行的研究是否准确地反映了现实;并从改善燃料市场竞争和完善竞争环境的体制或功能两方面提出了建议。为了更清楚地了解情况,本文结合所获得的总体情况对国家采购燃料的市场进行了审查和分析。最后,结论和建议指出,燃料市场上的竞争与其说是现实,不如说是一个神话,因为许多问题仍然不清楚,需要澄清。关键词:竞争,燃料市场,国家监管,集中度,国家采购,合并招标
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引用次数: 0
Germany's Economic Miracle: the Dominance of Ordoliberalism and its End (1948-1966) 德国的经济奇迹:自由主义的主导地位及其终结(1948-1966)
Pub Date : 2023-01-06 DOI: 10.36962/nec17022022-16
Vasil Khizanishvili Vasil Khizanishvili
Germany's economic miracle had a theoretical basis with the ordoliberal view of the so-called ‘Freiburg School’, which was definitely not simple and rectilinear. Oiken's conceptions of economic development were in clear contradiction with Müller-Armakis approaches, which were characterized by the opposition between free market relations and state interventions and which ultimately led to the end of the ordoliberal course. Keywords: Economic Miracle, Germany's Economic Miracle
德国经济奇迹的理论基础是所谓的“弗莱堡学派”的自由主义观点,这绝对不是简单和直线的。奥肯的经济发展概念与勒勒-阿马基斯方法存在明显的矛盾,后者的特点是自由市场关系与国家干预之间的对立,并最终导致了世界自由主义进程的终结。关键词:经济奇迹;德国经济奇迹
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引用次数: 0
THE ROLE OF INVESTMENTS IN THE ENERGY SECTOR 能源领域投资的作用
Pub Date : 2023-01-06 DOI: 10.36962/nec17022022-66
Demur Chomakhidze Demur Chomakhidze, Lia Gvazava Lia Gvazava
The paper presents statistical data on electricity generation and consumption in Georgia in 2015-2020. Also the investments made in the same years, both separately in the electricity generation activity and in the electricity sector as a whole. In addition, the consequences of the unbalanced development of the economy and energy are discussed and the close relationship between electricity consumption and real GDP growth is shown. According to the authors, in order to reduce tariffs and improve technical economic indicators, it is necessary to implement scientific, technological and managerial progress faster than the volume of investments.Keywords: electricity generation, electricity consumption, tariffs, investments, scientific technological progress, managerial progress.
本文介绍了2015-2020年格鲁吉亚发电和用电的统计数据。还有同一年在发电活动和整个电力部门分别进行的投资。此外,讨论了经济与能源不平衡发展的后果,并显示了用电量与实际GDP增长之间的密切关系。作者认为,为了降低关税和提高技术经济指标,有必要实现科学、技术和管理进步比投资额更快。关键词:发电、用电量、电价、投资、科技进步、管理进步。
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引用次数: 0
The Japanese economic miracle and the role of government in the process of its achievement 日本经济奇迹及其实现过程中的政府作用
Pub Date : 2022-01-28 DOI: 10.36962/nec62-6303-042021-48
Vasil Khizanishvili Vasil Khizanishvili
The Japanese economic miracle is known as the record period of Japanese economic growth between the end of World War II and the end of the Cold War (1945–1991).One of the reasons for Japan's rapid recovery from post-war trauma was the government's successful economic reform. The government institution that dealt mainly with industrial policy in Japan was the Ministry of Industry. One of the most important economic reforms was the introduction-adaptation of the "Inclined Production Mode".This success has been largely ensured to the interventionist policy of the Government of Japan and, in part, to the assistance provided by the United States in the form of the ,,Marshall Plan“.Keywords: role of government, protectionism, reconstruction, US aid ("Marshall plan"), Japanese economic miracle.
日本经济奇迹是二战结束到冷战结束(1945-1991年)之间日本经济增长的创纪录时期。日本从战后创伤中迅速复苏的原因之一是政府成功的经济改革。在日本,主要处理产业政策的政府机构是工业部。最重要的经济改革之一是引进和适应“倾斜生产方式”。这一成功在很大程度上要归功于日本政府的干预政策,以及美国以马歇尔计划的形式提供的部分援助”。关键词:政府作用,保护主义,重建,美国援助(“马歇尔计划”),日本经济奇迹。
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引用次数: 0
New Challenge for Business - Financial Reporting 企业面临的新挑战——财务报告
Pub Date : 2022-01-28 DOI: 10.36962/nec62-6303-042021-79
Mariam Girsiashvili Mariam Girsiashvili
In the 21st century, international accounting standards are being introduced in more and more countries, which is a way of comparing the economic indicators of countries in the world economy. Many enterprises around the world submit financial statements to external customers. Although the financial statements of different countries are similar to each other, there are still some differences between them, which is due to many social, economic and legislative factors. Also, the creation of national accounting standards in these countries takes into account the interests of different categories of financial reporting users.These differences are the reason why the financial statements of all enterprises are accompanied by explanatory notes, which provide an explanation of each element of the financial statements in accordance with the accounting policies of the enterprise. Reducing these differences is the goal of the International Accounting Standards Board (IASB).The purpose of this article is to review the impact of the changes for enterprises registered in Georgia. Enterprises registered in Georgia from 2019 will face various obligations, which have led to changes in Georgian tax legislation and the introduction of international accounting standards. Accordingly, the management of the company focused on bringing each operation carried out in the company in compliance with international standards and Georgian legislation.The purpose of financial reporting is to create a transparent and trustworthy business environment in the country. From 2019, enterprises will submit financial statements to the Accounting, Supervision and Audit Supervision Service. The submitted report is important for creating a transparent business environment and allows the country to be more informed, to have information about the current economic situation in the country. Consequently more submitted reports are important to get information about the economic situation of the country.The information presented in the article builds on the experience gained over the last 4 years, which includes the provision of financial reporting services in various sectors. Surveys conducted by company management and accountants and experience gained in preparing financial statements have had a significant impact on the findings in this article.Keywords: Financial Reporting, International Standard, Certified Accountant.
在21世纪,国际会计准则被越来越多的国家采用,它是比较世界经济中各国经济指标的一种方式。世界上许多企业向外部客户提交财务报表。虽然不同国家的财务报表是相似的,但它们之间仍然存在一些差异,这是由于许多社会,经济和立法因素。此外,这些国家制定的国家会计准则考虑到不同类别财务报告使用者的利益。这些差异就是所有企业的财务报表都附有解释性附注的原因。解释性附注按照企业的会计政策对财务报表的每个要素进行解释。减少这些差异是国际会计准则理事会(IASB)的目标。本文的目的是回顾这些变化对在格鲁吉亚注册的企业的影响。从2019年起,在格鲁吉亚注册的企业将面临各种义务,这导致了格鲁吉亚税收立法的变化和国际会计准则的引入。因此,该公司的管理着重于使公司开展的每项业务都符合国际标准和格鲁吉亚立法。财务报告的目的是在国家创造一个透明和值得信赖的商业环境。从2019年起,企业将向会计、监督和审计监督局提交财务报表。提交的报告对于创造一个透明的商业环境非常重要,并使该国能够更加了解该国当前的经济状况。因此,更多提交的报告对于获得有关该国经济状况的信息非常重要。本文提供的信息以过去4年所获得的经验为基础,其中包括在各个部门提供财务报告服务。公司管理层和会计师进行的调查以及在编制财务报表中获得的经验对本文的研究结果产生了重大影响。关键词:财务报告,国际准则,注册会计师
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引用次数: 0
Circular Economy, Problems and Challenges 循环经济,问题与挑战
Pub Date : 2022-01-28 DOI: 10.36962/nec62-6303-042021-16
Tabatadze Lasha Tabatadze Lasha
The article presents a broad overview covering the importance and formation of the circular economy as an independent concept, and its relationship with the phenomenon of new industrialization. A variety of interpretations of the concept of "circular economy" (foreign authors) is considered, the main approaches to its formation are determined. A comparative analysis of the main concepts of environmentalism economics (sustainable development, greening, green economy, circular economy) is carried out according to key features. The evolutionary development of the generating imperatives principles of the concept formation has been studied; features, current state and general development prospects are described. The concept of a circular economy is a universal way for the formation of green growth in the development of countries, allowing to overcome global environmental problems. In the conclusion, the revised concept of a circular economy is presented.
本文概述了循环经济作为一个独立概念的重要性和形成,以及它与新型工业化现象的关系。对“循环经济”概念的各种解释(国外作者)进行了思考,确定了其形成的主要途径。根据其主要特点,对环境主义经济学的主要概念(可持续发展、绿化、绿色经济、循环经济)进行了比较分析。研究了概念形成的生成命令原则的演化发展;介绍了该系统的特点、现状及总体发展前景。循环经济的概念是各国发展中形成绿色增长的普遍方式,可以克服全球性的环境问题。在结论部分,提出了循环经济的新概念。
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引用次数: 0
Impact of the Covid-19 pandemic on public procurement in Georgia (On the example of simplified procurement) Covid-19大流行对格鲁吉亚公共采购的影响(以简化采购为例)
Pub Date : 2022-01-28 DOI: 10.36962/nec62-6303-042021-62
Ana Chagelishvili ANA CHAGELISHVILI, Natia Surmanidze NATIA SURMANIDZE
Georgian public procurement accounts for a significant share of the country's gross domestic product each year. One of the goals of public procurement policy is to reduce the share of simplified procurement in total procurement. Crises are particularly conducive to the implementation of simplified procurement to address emergencies, which in turn carry the risk of corruption and less transparency. That is why studying the impact of the Covid-19 pandemic on simplified procurement is interesting and topical. The purpose of this paper is to study the impact of the Covid-19 pandemic on simplified procurement by 2020. The theoretical-methodological basis of the research is the analysis of official statistics, official reports, various normative acts, and the latest scientific publications. The unified electronic system of the LEPL State Procurement Agency is used to achieve certain research objectives. The findings and recommendations will be interesting and useful for any stakeholder, especially for procuring organizations. Keywords: Covid-19 pandemic; Public procurement; Simplified procurement;
格鲁吉亚每年的公共采购占该国国内生产总值的很大一部分。公共采购政策的目标之一是减少简化采购在总采购中的份额。危机特别有利于实施简化采购以应对紧急情况,而这反过来又带来腐败和透明度降低的风险。这就是为什么研究Covid-19大流行对简化采购的影响是有趣和热门的。本文旨在研究新冠肺炎疫情对2020年简化采购的影响。该研究的理论和方法基础是对官方统计数据、官方报告、各种规范行为和最新科学出版物的分析。利用LEPL国家采购代理机构的统一电子系统来实现一定的研究目标。调查结果和建议对任何利益相关者都是有趣和有用的,特别是对采购组织。关键词:新冠肺炎大流行;公共采购;简化采购;
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引用次数: 0
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The New Economist
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