Pub Date : 2011-07-18DOI: 10.5220/0003516500470052
B. Fuchs, Thomas Ritz, Bastian Halbach, Florian Hartl
In this paper we describe in short the main characteristics of the separate sales channels traditional retail and eCommerce with regards to the sales process of consumer goods. Afterwards we explain the integration of both channels to blended shopping. The behaviour of consumers is influenced by technology driven trends from which we identified the development of web 2.0 and social networks as relevant for blended shopping. Additionally mass customization offers new possibilities to meet the increasing demand for individualized goods close to mass product prizes. The combination of the discussed trends and developments is the basis for a method to structure the development of blended shopping concepts for retailer. As examples two prototypes developed according to results of this method are presented in this paper. The paper closes with a future outlook.
{"title":"Blended shopping: Interactivity and individualization","authors":"B. Fuchs, Thomas Ritz, Bastian Halbach, Florian Hartl","doi":"10.5220/0003516500470052","DOIUrl":"https://doi.org/10.5220/0003516500470052","url":null,"abstract":"In this paper we describe in short the main characteristics of the separate sales channels traditional retail and eCommerce with regards to the sales process of consumer goods. Afterwards we explain the integration of both channels to blended shopping. The behaviour of consumers is influenced by technology driven trends from which we identified the development of web 2.0 and social networks as relevant for blended shopping. Additionally mass customization offers new possibilities to meet the increasing demand for individualized goods close to mass product prizes. The combination of the discussed trends and developments is the basis for a method to structure the development of blended shopping concepts for retailer. As examples two prototypes developed according to results of this method are presented in this paper. The paper closes with a future outlook.","PeriodicalId":259776,"journal":{"name":"Proceedings of the International Conference on e-Business","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2011-07-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114780196","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2011-07-18DOI: 10.5220/0003515300140021
Tobias Blask, Burkhardt Funk, R. Schulte
Sponsored Search allows companies to place text advertisements for selected keywords on Search Engine Results Pages (SERPs). The objective of the present research is to determine whether and under what circumstances it makes sense, in economic terms, for brand owners to pay for sponsored search ads for their brand keywords. This issue is the subject of a heated debate in business practice, especially when the company is already placed prominently in the organic search results. In this paper we describe and apply a non-reactive method that is based on an A/B-test. It was employed in a case study of a European Internet pharmacy. The results of this study indicate that the use of sponsored search advertising for the own brand name enables advertisers to generate more visitors (>10%)s, resulting in higher sales volumes at relatively low advertising costs even when the company is already listed in first position in the organic part of the respective SERP.
{"title":"Should companies bid on their own brand in sponsored search?","authors":"Tobias Blask, Burkhardt Funk, R. Schulte","doi":"10.5220/0003515300140021","DOIUrl":"https://doi.org/10.5220/0003515300140021","url":null,"abstract":"Sponsored Search allows companies to place text advertisements for selected keywords on Search Engine Results Pages (SERPs). The objective of the present research is to determine whether and under what circumstances it makes sense, in economic terms, for brand owners to pay for sponsored search ads for their brand keywords. This issue is the subject of a heated debate in business practice, especially when the company is already placed prominently in the organic search results. In this paper we describe and apply a non-reactive method that is based on an A/B-test. It was employed in a case study of a European Internet pharmacy. The results of this study indicate that the use of sponsored search advertising for the own brand name enables advertisers to generate more visitors (>10%)s, resulting in higher sales volumes at relatively low advertising costs even when the company is already listed in first position in the organic part of the respective SERP.","PeriodicalId":259776,"journal":{"name":"Proceedings of the International Conference on e-Business","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2011-07-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114470097","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2011-07-18DOI: 10.5220/0003517400690072
R. Gonçalves, F. Branco, J. Martins, V. Santos, Jorge Pereira
On this paper we proceed to the analysis of the means of obtaining customer feedback through the Internet. Keeping demanding customers as well as attract new ones, has always been a major concern for the majority of the companies. Knowing what customers think is an important part of developing products and services, and differentiating factor against the competition. Obtaining customer feedback through the Internet can be considered more cost efficient and accessible, when compared to more traditional means. This work results from a study that identified the means of obtaining customer feedback, on the websites of the Portuguese companies with the biggest business volume.
{"title":"Customer feedback and Internet: Means used by the biggest Portuguese companies","authors":"R. Gonçalves, F. Branco, J. Martins, V. Santos, Jorge Pereira","doi":"10.5220/0003517400690072","DOIUrl":"https://doi.org/10.5220/0003517400690072","url":null,"abstract":"On this paper we proceed to the analysis of the means of obtaining customer feedback through the Internet. Keeping demanding customers as well as attract new ones, has always been a major concern for the majority of the companies. Knowing what customers think is an important part of developing products and services, and differentiating factor against the competition. Obtaining customer feedback through the Internet can be considered more cost efficient and accessible, when compared to more traditional means. This work results from a study that identified the means of obtaining customer feedback, on the websites of the Portuguese companies with the biggest business volume.","PeriodicalId":259776,"journal":{"name":"Proceedings of the International Conference on e-Business","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2011-07-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121316782","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2011-07-18DOI: 10.5220/0003527301310136
K. Holzinger, M. Lehner, Markus Fassold, Andreas Holzinger
This paper reports on the design and development of a mobile application to support archaeological education and to raise awareness for our cultural heritage by making use of the powerful notion of play. The application reads information from Quick-Response Codes (QR-Codes) on paper sheets, which can be placed directly at the points of interest. Users can now follow an archaeological scavenger hunt along those points of interest. They start at one point of interest and get hints on how to find the others. This makes use of collective intelligence, i.e. using the mobile devices amongst the group of users as social communicators in order to get specific information on the target; through these additional discussions both the one who states questions and the one who gets the answer can learn incidentally. Although this App has been developed for educational purposes, it can be used just for fun, e.g. for a children's birthday party: Hiding treasures in various spots in the garden and delivering information on QR-codes showing hints on how to find the spots. Moreover, the use of the ArchaeoApp in the Tourism modus, is a challenge for e-Business.
{"title":"Archaeological scavenger hunt on mobile devices: From e-education to e-Business: A triple adaptive mobile Application for supporting experts, tourists and children","authors":"K. Holzinger, M. Lehner, Markus Fassold, Andreas Holzinger","doi":"10.5220/0003527301310136","DOIUrl":"https://doi.org/10.5220/0003527301310136","url":null,"abstract":"This paper reports on the design and development of a mobile application to support archaeological education and to raise awareness for our cultural heritage by making use of the powerful notion of play. The application reads information from Quick-Response Codes (QR-Codes) on paper sheets, which can be placed directly at the points of interest. Users can now follow an archaeological scavenger hunt along those points of interest. They start at one point of interest and get hints on how to find the others. This makes use of collective intelligence, i.e. using the mobile devices amongst the group of users as social communicators in order to get specific information on the target; through these additional discussions both the one who states questions and the one who gets the answer can learn incidentally. Although this App has been developed for educational purposes, it can be used just for fun, e.g. for a children's birthday party: Hiding treasures in various spots in the garden and delivering information on QR-codes showing hints on how to find the spots. Moreover, the use of the ArchaeoApp in the Tourism modus, is a challenge for e-Business.","PeriodicalId":259776,"journal":{"name":"Proceedings of the International Conference on e-Business","volume":"61 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2011-07-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127805509","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2011-07-18DOI: 10.5220/0003524501510154
M. Podean, Dan Benta, L. Rusu
Collaboration is about creating a shared understanding and build on sparks of dissent. Generate insight, new ideas or new artifacts is the rationality behind collaboration. Collaboration is based on communication, coordination and cooperation but extra components are still missing in order to allow team members to express their creativity. Creativity is goal bounded and requires that alternatives are analyzed and relevant ones selected and followed. It requires externalization objects to store mental efforts and form the basis for critique and negotiation. This aspect of collaboration requires tools like project and risk management and especially a flexible and integrated method of handling content.
{"title":"About creativity in collaborative systems: Why it matters and how it can be supported","authors":"M. Podean, Dan Benta, L. Rusu","doi":"10.5220/0003524501510154","DOIUrl":"https://doi.org/10.5220/0003524501510154","url":null,"abstract":"Collaboration is about creating a shared understanding and build on sparks of dissent. Generate insight, new ideas or new artifacts is the rationality behind collaboration. Collaboration is based on communication, coordination and cooperation but extra components are still missing in order to allow team members to express their creativity. Creativity is goal bounded and requires that alternatives are analyzed and relevant ones selected and followed. It requires externalization objects to store mental efforts and form the basis for critique and negotiation. This aspect of collaboration requires tools like project and risk management and especially a flexible and integrated method of handling content.","PeriodicalId":259776,"journal":{"name":"Proceedings of the International Conference on e-Business","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2011-07-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132280824","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2011-07-18DOI: 10.5220/0003513100650068
Jorge Pereira, J. Martins, V. Santos, R. Gonçalves
We aim to analyze the current problems and the main difficulties encountered by information systems and information technologies managers, featuring different actors and how they relate. This work introduces a design pattern, a fact table, for management and decision support, named CRUDI Table. The CRUDI Table is an abstraction idealized from the CRUD Matrix concept extended by an extra dimension: the importance dimension.
{"title":"Information systems and e-Business: Risc and value of applications to organizations","authors":"Jorge Pereira, J. Martins, V. Santos, R. Gonçalves","doi":"10.5220/0003513100650068","DOIUrl":"https://doi.org/10.5220/0003513100650068","url":null,"abstract":"We aim to analyze the current problems and the main difficulties encountered by information systems and information technologies managers, featuring different actors and how they relate. This work introduces a design pattern, a fact table, for management and decision support, named CRUDI Table. The CRUDI Table is an abstraction idealized from the CRUD Matrix concept extended by an extra dimension: the importance dimension.","PeriodicalId":259776,"journal":{"name":"Proceedings of the International Conference on e-Business","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2011-07-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122236379","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2011-07-18DOI: 10.5220/0003611901430148
Emma Blanco-Muñoz, A. García-Domínguez, J. Domínguez-Jiménez, I. Medina-Bulo
We present an architecture for automatically generating higher-order mutants for WS-BPEL compositions based on the architecture of GAmera, a first-order mutant generation system for WS-BPEL. Higher-order mutants are created by applying a sequence of first-order mutation operators to the original program. This paper also introduces the changes that GAmera has to undergo for converting the generation of first-order mutants into a process capable of higher-order mutation, while detailing the modifications carried out for adapting the crossover and mutation genetic operators to the new structure of the mutants.
{"title":"Towards higher-order mutant generation for WS-BPEL","authors":"Emma Blanco-Muñoz, A. García-Domínguez, J. Domínguez-Jiménez, I. Medina-Bulo","doi":"10.5220/0003611901430148","DOIUrl":"https://doi.org/10.5220/0003611901430148","url":null,"abstract":"We present an architecture for automatically generating higher-order mutants for WS-BPEL compositions based on the architecture of GAmera, a first-order mutant generation system for WS-BPEL. Higher-order mutants are created by applying a sequence of first-order mutation operators to the original program. This paper also introduces the changes that GAmera has to undergo for converting the generation of first-order mutants into a process capable of higher-order mutation, while detailing the modifications carried out for adapting the crossover and mutation genetic operators to the new structure of the mutants.","PeriodicalId":259776,"journal":{"name":"Proceedings of the International Conference on e-Business","volume":"52 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2011-07-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128413276","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2011-07-18DOI: 10.5220/0003514200430046
Dan Benta, L. Rusu, M. Podean
Risk management process integration in project management plans is necessary to succeed in complex projects. We structured our work in a conceptual background section and in our approach and results section for a correct state of the problem and clearly present our implementation. The aim of this paper is to present a deep literature review in terms of risk management roots and Reference Class Forecasting theories. Results and analyzes from our industrial field are presented. This paper is the result of collaboration between university and industrial field.
{"title":"Successful implemented theories for reference class forecasting in industrial field","authors":"Dan Benta, L. Rusu, M. Podean","doi":"10.5220/0003514200430046","DOIUrl":"https://doi.org/10.5220/0003514200430046","url":null,"abstract":"Risk management process integration in project management plans is necessary to succeed in complex projects. We structured our work in a conceptual background section and in our approach and results section for a correct state of the problem and clearly present our implementation. The aim of this paper is to present a deep literature review in terms of risk management roots and Reference Class Forecasting theories. Results and analyzes from our industrial field are presented. This paper is the result of collaboration between university and industrial field.","PeriodicalId":259776,"journal":{"name":"Proceedings of the International Conference on e-Business","volume":"206 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2011-07-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132236150","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2011-07-18DOI: 10.5220/0003519401000110
Nabil Fakhfakh, Frédéric Pourraz, H. Verjus
In e-business applications, enterprises build their processes to achieve their business goals. One of the architectural models of e-business applications is a service-based approach. This approach consists in orchestrating the e-services offered by one or several enterprises partners in order to build the desired business processes. It is important for the enterprises to ensure client satisfaction in order to be more attractive and more competitive. Quality of Service has a significant impact on client satisfaction. Therefore, clients need e-business applications with high Quality of Service to be satisfied. In this context, we propose in this paper an approach that allows clients to measure the satisfaction degree of the services orchestration. This approach takes into account client's preferences on QoS attributes and their related dependencies in the measurement of the satisfaction degree. We treat two examples of services orchestration and show how does the measured satisfaction allow the client to choose the best one.
{"title":"Quality of service aggregation in e-business applications","authors":"Nabil Fakhfakh, Frédéric Pourraz, H. Verjus","doi":"10.5220/0003519401000110","DOIUrl":"https://doi.org/10.5220/0003519401000110","url":null,"abstract":"In e-business applications, enterprises build their processes to achieve their business goals. One of the architectural models of e-business applications is a service-based approach. This approach consists in orchestrating the e-services offered by one or several enterprises partners in order to build the desired business processes. It is important for the enterprises to ensure client satisfaction in order to be more attractive and more competitive. Quality of Service has a significant impact on client satisfaction. Therefore, clients need e-business applications with high Quality of Service to be satisfied. In this context, we propose in this paper an approach that allows clients to measure the satisfaction degree of the services orchestration. This approach takes into account client's preferences on QoS attributes and their related dependencies in the measurement of the satisfaction degree. We treat two examples of services orchestration and show how does the measured satisfaction allow the client to choose the best one.","PeriodicalId":259776,"journal":{"name":"Proceedings of the International Conference on e-Business","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2011-07-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127396457","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2011-07-18DOI: 10.5220/0003684900220028
B. Sadoun, O. Al-Bayari, Samih Al-Rawashdeh
Recently, there is increase interest in web mapping applications due to the increase use of mobile application, GPS, and digital mapping. The change in the web-based communities, applications and services, from Web 1.0 “read” only technologies to Web 2.0 “read”, “write” and “build” technologies opened a new heaven for public usage and applications. Neogeography (also called Volunteered Geographic Information), came with the increase interest in online mapping and in using geospatial technologies in diverse applications. The development started by mashing up various web resources to create maps. This has improved the web mapping/GIS services despite some difficulties. The open source initiative came (Minnesota Mapserver, GDAL/OGR, GRASS GIS and PostgreSQL/PostGIS packages), in order to offer a technically competitive and open-source alternative solution to the commercial software for web mapping and GIS system applications. GIS and mapping software companies have developed certain development kits that could be used to build a complete GIS and web mapping applications at a very low cost, They also offer a large wide library to be used in developing GIS applications. In this work, we used one of these applications (AspMap) in order to develop our web mapping software. AspMap is a set of high-performance Web mapping components and controls for embedding maps in ASP.NET and ASP.NET AJAX applications. AspMap gives the ability to generate maps, thematic mapping, routing, vehicle tracking and other features that are generated on the server to make maps fully interactive on the client-side. AspMap provides the functionality needed by the user. In this paper, we present a new web-based system named, JOFAST, in order to provide desktop navigation (shortest path), tracking, locating land parcels, distance calculation, map creation, among others. The system is flexible, efficient, easy to use and cost-effective and it is in use now in the city of Amman in Jordan.
{"title":"The development of a web mapping system and its application","authors":"B. Sadoun, O. Al-Bayari, Samih Al-Rawashdeh","doi":"10.5220/0003684900220028","DOIUrl":"https://doi.org/10.5220/0003684900220028","url":null,"abstract":"Recently, there is increase interest in web mapping applications due to the increase use of mobile application, GPS, and digital mapping. The change in the web-based communities, applications and services, from Web 1.0 “read” only technologies to Web 2.0 “read”, “write” and “build” technologies opened a new heaven for public usage and applications. Neogeography (also called Volunteered Geographic Information), came with the increase interest in online mapping and in using geospatial technologies in diverse applications. The development started by mashing up various web resources to create maps. This has improved the web mapping/GIS services despite some difficulties. The open source initiative came (Minnesota Mapserver, GDAL/OGR, GRASS GIS and PostgreSQL/PostGIS packages), in order to offer a technically competitive and open-source alternative solution to the commercial software for web mapping and GIS system applications. GIS and mapping software companies have developed certain development kits that could be used to build a complete GIS and web mapping applications at a very low cost, They also offer a large wide library to be used in developing GIS applications. In this work, we used one of these applications (AspMap) in order to develop our web mapping software. AspMap is a set of high-performance Web mapping components and controls for embedding maps in ASP.NET and ASP.NET AJAX applications. AspMap gives the ability to generate maps, thematic mapping, routing, vehicle tracking and other features that are generated on the server to make maps fully interactive on the client-side. AspMap provides the functionality needed by the user. In this paper, we present a new web-based system named, JOFAST, in order to provide desktop navigation (shortest path), tracking, locating land parcels, distance calculation, map creation, among others. The system is flexible, efficient, easy to use and cost-effective and it is in use now in the city of Amman in Jordan.","PeriodicalId":259776,"journal":{"name":"Proceedings of the International Conference on e-Business","volume":"322 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2011-07-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122708425","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：