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The Use of Innovative Tools to Promote a New Product in the Competitive Environment 在竞争环境中使用创新工具来推广新产品
Pub Date : 2023-02-27 DOI: 10.37791/2687-0657-2023-17-1-87-95
Maria G. Tindova, O. V. Ledneva
The article is devoted to the consideration of modern, innovative methods of promoting a new product on the market, which is a tool for strengthening the competitiveness of an enterprise, its efficiency in a dynamic economy. At the first step of the work, the authors consider and analyze practical methods and tools for creating and promoting new goods and services on the markets that meet modern consumer needs. The considered tools are aimed at expanding existing and developing new market niches. The article substantiates their ability to increase brand loyalty, while reducing possible risks. The next step of the work was the development of a model for promoting a new product in the company’s marketing system using the example of a specific enterprise, namely JSC NPP Almaz, the first stage of which was an analysis of the financial and economic activities of the enterprise in order to determine the possible costs of creating and promoting a new product. The authors draw attention to the possible risks when creating a new product and give recommendations on how to reduce them. Based on the analysis, the last stage of the work was the development of specific recommendations for modifying the tools for promoting a new product in the enterprise marketing system. The main base of the modification is the synthesis of traditional channels of product promotion, such as personal sales, participation in exhibitions, radio advertising with innovative Internet tools, among which are SEO optimization, SMM management, contextual advertising. The authors give arguments justifying the use of community marketing functionality in order to improve the quality of promotion of new products through social networking channels. As a result, an assessment is made of the possible economic effect of the proposed scheme for promoting a new product on the market and occupying new product niches.
本文致力于考虑在市场上推广新产品的现代创新方法,这是在动态经济中增强企业竞争力和效率的工具。在工作的第一步,作者考虑并分析了在市场上创造和推广满足现代消费者需求的新商品和服务的实用方法和工具。所考虑的工具旨在扩大现有和开发新的市场利基。这篇文章证实了他们提高品牌忠诚度的能力,同时降低了可能的风险。工作的下一步是开发一个模型,以一个特定的企业为例,即JSC NPP Almaz,在公司的营销系统中推广新产品,第一阶段是分析企业的财务和经济活动,以确定创造和推广新产品的可能成本。作者提请注意在创造新产品时可能存在的风险,并就如何减少风险提出建议。在分析的基础上,最后一阶段的工作是制定具体建议,修改企业营销系统中推广新产品的工具。改造的主要基础是将传统的产品推广渠道,如上门销售、参加展会、广播广告等与创新的互联网工具进行综合,其中包括SEO优化、SMM管理、情境广告等。作者给出了证明使用社区营销功能的理由,以提高通过社交网络渠道推广新产品的质量。因此,对拟议方案在市场上推广新产品和占领新产品利基的可能经济效果进行了评估。
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引用次数: 0
Internet Marketing as a Technology for Achieving the Competitiveness of a Modern Company in the Conditions of Digitalization of the Economy 网络营销作为现代企业在经济数字化条件下实现竞争力的技术
Pub Date : 2023-02-27 DOI: 10.37791/2687-0657-2023-17-1-106-121
E. Semenova, E. Tokmakova, O. Dorofeev, A. E. Trubin, Alexander V. Zakharov
The widespread introduction of Internet technologies, the digitalization of the economy have led to a change in the economic behavior of consumers, and online commerce as a new direction for the promotion of goods and services has acquired special importance. It is now much easier and more convenient for consumers to choose a product or service (if there is a computer connected to the Internet). In such conditions, the problem arises of the need to study individual Internet marketing tools and the possibility of their use by companies in order to improve the policy of promoting goods and services and expanding sales markets. In the article, the authors aimed to identify certain aspects of Internet marketing and its tools as a competitive advantage for modern companies using this tool to promote goods and services in certain market segments. The research methodology based on the principle of the dialectical method of cognition, which makes it possible to reveal the logic of the development of the economic system. Within its framework, the following methods were used: monographic (in order to review the development of Internet marketing issues), comparative analysis (when characterizing traditional and Internet marketing), graphical and tabular methods of presenting information (for a more detailed illustration of the material presented). Using the method of abstraction, the advantages and disadvantages of the main Internet marketing tools were identified. The authors revealed the content of the main Internet marketing tools, considered the advantages and disadvantages of their use by modern enterprises, and also provided an algorithm for the development and implementation of some of them.
互联网技术的广泛引入,经济的数字化导致了消费者经济行为的改变,网上商务作为促进商品和服务的新方向已经获得了特殊的重要性。现在消费者选择产品或服务(如果有一台连接到互联网的计算机)要容易得多,也方便得多。在这种情况下,问题就出现了,需要研究个人网络营销工具,以及公司使用它们的可能性,以改善促进商品和服务的政策,扩大销售市场。在文章中,作者旨在确定网络营销的某些方面及其工具,作为现代公司使用这种工具在某些细分市场推广商品和服务的竞争优势。基于辩证认识方法原则的研究方法论,使揭示经济系统发展的逻辑成为可能。在其框架内,使用了以下方法:专论(为了回顾网络营销问题的发展),比较分析(当表征传统和网络营销时),呈现信息的图形和表格方法(为了更详细地说明所呈现的材料)。采用抽象的方法,识别了主要网络营销工具的优缺点。作者揭示了主要的网络营销工具的内容,考虑了现代企业使用这些工具的优缺点,并为其中一些工具的开发和实施提供了算法。
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引用次数: 0
On the Evolution of the Domestic Practice of Relations between the Main and Subsidiary Companies 论我国主子公司关系实践的演变
Pub Date : 2023-02-27 DOI: 10.37791/2687-0657-2023-17-1-96-105
O. Osipenko
From the point of view of improving the efficiency of competition law and corporate business management, it is of interest to regulate relations and transactions between the parent and subsidiary organizations. The key to understanding the regulation of relations between the main and subsidiary enterprises is to consider them as a single economic entity and property complex. Therefore, often transactions between the main and subsidiary enterprises are considered as unilateral, gratuitous. In the legal language of Russian justice, the peculiarity of such transactions is called “lack of direct counter representation”. The Decree of the Presidium of the Supreme Arbitration Court of the Russian Federation No. 8989 approved the principle: “The absence of a direct counter-provision is a feature of the relationship between the main and subsidiary companies, which, from an economic point of view, are a single economic entity”. We will look at various cases of jurisprudence (the body of court decisions) that apply this principle, and see how this principle has evolved and developed. Judicial acts referring to Decree No. 8989 have impressively expanded the situational field of its application. Variants of such schemes: gratuitous transfer of fixed assets of the main company to a subsidiary and vice versa, as well as in relations between subsidiary structures; preferential pricing in contractual relations between the main and subsidiary companies, as well as in relations between subsidiary structures (finished products, raw materials, components, energy carriers, works, services, etc.); gratuitous transfer by holding companies of the results of intellectual activity; implementation of the contribution of the main company to the property of the “daughter” in compliance with the procedure established by law; the obligation of the subsidiary company to strictly comply with the specifics of the use of the relevant property established by law for the parent company; forgiveness of the debt of one of the companies associated with corporate control of another; mobilization of dividends of a subsidiary company to pay debts of the main company in the course of its bankruptcy; guarantee transactions of one holding company to secure obligations of another; transactions of preferential borrowing in relations between holding companies; gratuitous transfer of funds from one holding company to another, explicitly or implemented within the framework of a “business contract”.
从提高竞争法和公司经营管理效率的角度来看,规范母公司和子公司之间的关系和交易具有重要意义。理解主子企业关系规制的关键是将其视为一个单一的经济实体和财产综合体。因此,主子企业之间的交易往往被认为是单方面的、没有必要的。在俄罗斯司法的法律语言中,这种交易的特殊性被称为“缺乏直接的反代理”。俄罗斯联邦最高仲裁法院主席团第8989号法令核准了这一原则:“没有直接的反规定是主要公司和附属公司之间关系的一个特点,从经济角度来看,它们是一个单一的经济实体”。我们将研究应用这一原则的法理学(法院判决的主体)的各种案例,并了解这一原则是如何演变和发展的。涉及第8989号法令的司法行为令人印象深刻地扩大了其适用的情境范围。这种方案的变体:将主公司的固定资产无偿转让给子公司,子公司的固定资产无偿转让给子公司,以及子公司结构之间的关系;主子公司之间的合同关系,以及子公司(成品、原材料、零部件、能源载体、工程、服务等)之间的合同关系,给予价格优惠;控股公司对智力活动成果的无偿转让;按照法律规定的程序执行公司对“女儿”财产的出资;子公司严格遵守法律为母公司规定的有关财产的具体使用规定的义务;免除其中一家公司与另一家公司的法人控制权有关的债务;在总公司破产时,调集子公司股息偿还其债务的;一家控股公司为担保另一家控股公司的债务而进行的担保交易;控股公司关系中的优惠借款交易;资金从一家控股公司无偿转移到另一家控股公司,明确地或在“商业合同”的框架内实施。
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引用次数: 0
Competition in the Russian Market of Healthy Drinks in 2012–2021 2012-2021年俄罗斯健康饮料市场竞争
Pub Date : 2023-02-27 DOI: 10.37791/2687-0657-2023-17-1-5-31
Ekaterina A. Yakimova, V. E. Zabegaeva
The growing interest in a healthy lifestyle among Russian consumers leads to an increase in demand for healthy food products and beverages, which is reflected in the rather high growth rates of this market and its increased attractiveness for manufacturing companies. In this article, the purpose of the study is to assess the dynamics of the level of competition in the segments of the Russian market of healthy drinks (“Better for You”, “Fortified/Functional”, “Naturally healthy” and “Organic”) and throughout the market as a whole from 2012 to 2021. To achieve the goal, the following tasks are set: 1) to identify the dominant group of players, the degree of differentiation within the group itself; 2) to determine the level of market concentration; 3) to analyze the dynamics of the level of competition from 2012 to 2021. To determine the degree of concentration of market segments, the Herfindahl – Hirschman index (HHI) is used, to identify a group of dominant players and its size – the Lind index (IL) and the concentration coefficient (CRSV), to determine the degree of differentiation between the leading players – a modified version of the Hall – Tideman index (HTSV), to analyze the dynamics of the level of competition, – matrix SV (Strength/Variety). The conducted research shows that for 2012–2021 in all segments of the healthy drinks market, one or another trend of leaving the RO quadrant occurs either by increasing the total market share of leaders, or by increasing the level of differentiation between players. In each of the market segments, there is a tightening of monopolization, in the market as a whole – a complete departure from free competition to natural oligopolization. The composition of the dominant groups in large market segments strongly intersects and includes major international players, although there is a noticeable decrease in their share in the market under consideration.
俄罗斯消费者对健康生活方式的兴趣日益浓厚,导致对健康食品和饮料的需求增加,这反映在该市场的相当高的增长率及其对制造公司的吸引力增加上。在这篇文章中,研究的目的是评估俄罗斯健康饮料市场(“对你更好”,“强化/功能”,“自然健康”和“有机”)和整个市场从2012年到2021年的竞争水平动态。为实现这一目标,设置了以下任务:1)识别玩家的优势群体,群体内部自身的分化程度;2)确定市场集中度;3)分析2012 - 2021年竞争水平的动态变化。确定细分市场的集中度,采用赫芬达尔-赫希曼指数(HHI),确定一组主导企业及其规模——林德指数(IL)和集中度系数(CRSV),确定领先企业之间的差异化程度——改进版霍尔-蒂德曼指数(HTSV),分析竞争水平的动态,采用矩阵SV (Strength/Variety)。所进行的研究表明,在2012-2021年,在健康饮料市场的所有细分市场中,通过增加领导者的总市场份额或增加参与者之间的差异化水平,出现了这样或那样的离开RO象限的趋势。在每一个细分市场中,垄断都在加强,在整个市场中,完全从自由竞争转向自然寡头垄断。在大的细分市场中占主导地位的集团的组成有很强的交叉性,包括主要的国际参与者,尽管它们在考虑中的市场中的份额明显减少。
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引用次数: 1
Application Features of the Social Responsibility System by Small and Medium-sized Businesses 中小企业社会责任体系的应用特点
Pub Date : 2023-02-27 DOI: 10.37791/2687-0657-2023-17-1-67-74
A. O. Vekshina
The article is devoted to the study of the benefits for small and medium-sized businesses from the introduction of a social responsibility system. Currently, an increasing number of companies are striving to be socially responsible, responding to the challenges of our time, as society expects help in solving social problems, protection and support of citizens not only from the state, but also from business. A good example was the activity of companies within the framework of the SR during the COVID-19 pandemic, when businesses had to adapt to the situation, take responsibility not only for themselves, but also to support their stakeholders. At the same time, the question of why it is useful for small businesses to apply the concept of SR in their activities becomes important. This determines the relevance of this study. The purpose of the study is to reveal the advantages of implementing a social responsibility system for the development of small and medium-sized businesses. To achieve this goal, it is necessary to solve several tasks: to clarify the concept of “social responsibility” in relation to the activities of small and medium-sized businesses; to conduct a SWOT analysis with SMEs as opposed to CSR; to identify possible benefits from the implementation of the concept. The methodology of this study were a comparative analysis; a method for analysing and synthesizing information about the social responsibility system; a survey among representatives of SMEs. As a result of the study, the features of the implementation of social responsibility by small and medium-sized businesses were identified. In the article, the author reveals the advantages of entrepreneurs from the introduction of social responsibility, designates the rating of their importance for business based on the survey. Special attention is paid to successful cases among SMEs in the implementation of SR. The author demonstrates that the application of social responsibility is a win-win strategy, both for the company and for society.
本文致力于研究引入社会责任制度对中小企业的好处。目前,越来越多的公司正在努力承担社会责任,以应对我们这个时代的挑战,因为社会期望帮助解决社会问题,保护和支持公民不仅来自国家,而且来自企业。在2019冠状病毒病大流行期间,企业在社会责任框架内的活动就是一个很好的例子,当时企业必须适应形势,不仅为自己承担责任,还为其利益相关者提供支持。与此同时,为什么在小企业的活动中应用社会责任的概念是有用的问题变得重要。这决定了本研究的相关性。本研究的目的是揭示实施社会责任制度对中小企业发展的好处。为实现这一目标,有必要解决以下几个问题:明确与中小企业活动有关的“社会责任”概念;与企业社会责任相比,对中小企业进行SWOT分析;确定实施这一概念可能带来的好处。本研究采用比较分析法;社会责任体系信息分析与综合方法对中小企业代表的调查。通过研究,确定了中小企业履行社会责任的特点。在文章中,作者从社会责任的引入揭示了企业家的优势,并在调查的基础上指定了企业家对企业的重要性等级。本文特别关注了中小企业实施社会责任的成功案例。作者论证了社会责任的实施对企业和社会都是一个双赢的战略。
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引用次数: 0
Specific Nature of Price Competition at an Auction of Renewable Energy Sources (RES) in the EU 欧盟可再生能源(RES)拍卖价格竞争的特殊性
Pub Date : 2023-02-27 DOI: 10.37791/2687-0657-2023-17-1-32-53
A. V. Podlesnaya
The article is devoted to the efficiency estimation of the deployment of RES auctions in the EU to reduce the RES generation cost and consequently the cost of its state support. The relevance of the study is due to the fact that to improve the efficiency of state support for RES generation in the EU, as the main driver of its development, since 2017 EU member states have been required to set its level at auctions. To achieve this goal, we analyzed the dependence of RES electricity prices at auctions in 14 EU member states (and separately in Germany and France) on the ratio of volume participating with volume requested and volume awarded as well as technology neutrality/specificity of auctions (number of competing technologies). The following results were obtained in the study. Firstly, both in the EU, as well as in Germany and France RES electricity prices were lower at auctions where volume participating exceed volume requested rather than volume awarded. The following conclusions were drawn. Competition at the auction arises when not all announced projects will receive support within the allocated amount of funding. Thus, more correct indicator of competition level at the auction is oversubscription of the auction. Secondly, in comparison to the EU, in Germany and France lower RES electricity prices were set at technology neutral auctions. Competition of technologies should lead to deployment of the most cost-efficient RES generating plants; therefore, the conclusion is drawn that in the absence of risks of suboptimal results priority should be given to technology neutral auctions.
本文致力于可再生能源拍卖在欧盟部署的效率估计,以降低可再生能源发电成本,从而降低其国家支持的成本。该研究的相关性在于,为了提高欧盟国家对可再生能源发电的支持效率,作为其发展的主要动力,自2017年以来,欧盟成员国已被要求在拍卖中设定其水平。为了实现这一目标,我们分析了14个欧盟成员国(分别在德国和法国)拍卖中可再生能源电价对参与量与请求量和授予量的比例以及拍卖的技术中立性/特异性(竞争技术数量)的依赖性。研究结果如下:首先,无论是在欧盟,还是在德国和法国,在参与量超过请求量而不是授予量的拍卖中,可再生能源电价都较低。得出了以下结论。当并非所有公布的项目都能在拨款范围内获得资助时,竞投便会出现竞争。因此,拍卖竞争水平的更准确的指标是拍卖的超额认购。其次,与欧盟相比,德国和法国在技术中立拍卖中设定了较低的可再生能源电价。技术竞争应导致部署最具成本效益的可再生能源发电厂;因此,在不存在次优结果风险的情况下,应优先考虑技术中性拍卖。
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引用次数: 0
On the Methodological Flaws in the Scientific Study of the Industrial Internet of Things 论工业物联网科学研究中的方法论缺陷
Pub Date : 2023-02-27 DOI: 10.37791/2687-0649-2023-17-1-122-133
Alexander I. Kovalenko
This work is debatable and is devoted to revealing the methodological flaws of scientific research, often observed in Russian-language scientific periodicals. With the conclusion of an effective contract, the teaching staff of universities is artificially stimulated to scientific and publishing activities, which increases the relevance of the study of mental actions performed by young scientists to obtain new scientific knowledge. In this context, the question arises as to whether the researcher obtained new scientific knowledge as a result of committed methodological errors, committed research negligence. Using the example of a single article devoted to the application of a systematic approach to the Industrial Internet of Things, the author highlights a number of methodological flaws and reveals the importance of the depth of the literature review as a key characteristic of the accumulation of basic knowledge. The author also emphasizes the importance of a clear definition of the subject and object of the study, and recommends describing the research methodology not only in a single paragraph, but more specifically in relation to each stage and section of the study. In order to reveal the methodological flaws of scientific research, the author has to return to the definition of scientific methodology, system analysis and the industrial Internet of things. Using the example of a specific work, the author emphasizes the need for a strict and clear application of general scientific research methods, as well as the importance of a depth review of the literature, which should not reflect the subjective ignorance of the scientist. The author also emphasizes the danger of changing the direction of scientific research regarding the specialty of higher education of a young scientist, which can lead to confusion of subjective and objective ignorance due to a superficial review of the literature
这项工作是有争议的,致力于揭示科学研究的方法缺陷,经常在俄语科学期刊上观察到。有效合同的签订,人为地刺激了大学教师从事科学和出版活动,这增加了研究青年科学家为获取新科学知识而进行的心理活动的相关性。在这种情况下,问题出现了,研究人员获得新的科学知识是否由于犯下的方法错误,犯下的研究疏忽。作者以一篇致力于将系统方法应用于工业物联网的文章为例,强调了一些方法上的缺陷,并揭示了文献综述的深度作为基础知识积累的关键特征的重要性。作者还强调了研究对象和主题的明确定义的重要性,并建议不仅在一个段落中描述研究方法,而且更具体地描述研究的每个阶段和部分。为了揭示科学研究的方法论缺陷,笔者不得不回到科学方法论的定义、系统分析和工业物联网。作者以某一具体作品为例,强调严格、明确地应用一般的科学研究方法的必要性,以及对文献进行深入回顾的重要性,而不应反映出科学家的主观无知。作者还强调了对年轻科学家的高等教育专业改变科学研究方向的危险,因为对文献进行肤浅的回顾,可能导致主观无知和客观无知的混淆
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引用次数: 0
The Evolution of Antitrust Regulation of Joint Venture Agreements 合资协议反垄断规制的演变
Pub Date : 2023-02-27 DOI: 10.37791/2687-0657-2023-17-1-54-66
A. Shastitko, N. Pavlova
Cooperation agreements between competitors can be an important tool for markets to adapt to external shocks, whether those are the consequences of a pandemic or economic sanctions. In this regard, the discussion of approaches to evaluating such agreements for admissibility from the point of view of antimonopoly legislation under current conditions is relevant. The purpose of the article is to assess the current state of antimonopoly control of cooperation agreements in Russia. To do this, we use the tools of the new institutional economic theory to analyze the history of the development of the regulation of such agreements. We reveal how modern sources of possible type I enforcement errors (the erroneous prohibition of agreements that actually contribute to the growth of public welfare) are connected with the history of institutional changes in the rules governing the analysis of cooperation agreements from the point of view of antimonopoly legislation. In particular, we show that the approaches to the analysis of cooperation agreements developed during the period of validity of a specific set of rules in 2011–2015 and summarized in the Clarifications of the Presidium of the FAS Russia on the procedure and methodology for analyzing cooperation agreements (2013) currently create an overly strict control regime for such agreements after the changes in the antimonopoly law that took place in 2015. The importance of solving this problem is demonstrated in light of the ability of companies to use cooperation to mitigate the consequences of external shocks, including economic sanctions. Structural alternatives to the control of such agreements are formulated that are applicable to various actual forms of agreements between competitors, which could contribute to a better adaptation of market participants to changing conditions.
竞争对手之间的合作协议可以成为市场适应外部冲击的重要工具,无论这些冲击是流行病还是经济制裁的后果。在这方面,从当前条件下的反垄断立法的角度讨论评估此类协议的可采性的方法是相关的。本文的目的是评估俄罗斯合作协议反垄断控制的现状。为此,我们运用新制度经济理论的工具来分析此类协议监管的发展历史。我们揭示了可能的第一类执行错误(对实际上有助于公共福利增长的协议的错误禁止)的现代来源如何与从反垄断立法的角度分析合作协议的规则的制度变化历史联系在一起。特别是,我们表明,在2011-2015年一套特定规则有效期内发展起来的合作协议分析方法,并在FAS俄罗斯主席团关于分析合作协议的程序和方法的澄清(2013年)中进行了总结,目前在2015年反垄断法发生变化后,对此类协议建立了过于严格的控制制度。公司有能力利用合作来减轻包括经济制裁在内的外部冲击的后果,这表明解决这一问题的重要性。制定了管制这种协议的结构性替代办法,适用于竞争者之间的各种实际形式的协议,这可能有助于市场参与者更好地适应不断变化的条件。
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引用次数: 0
Competitive Advantages of Russia’s Spatial Development in the Context of the ESG-agenda and Property Transformation esg议程和物业转型背景下俄罗斯空间发展的竞争优势
Pub Date : 2022-12-30 DOI: 10.37791/2687-0657-2022-16-6-75-89
O. Danilova, I. Belyaeva, I. Kosorukova
The economic strategy and prospects for the socio-economic recovery of Russian regions are largely determined by the priorities and sequence of key goals of the country’s spatial development, modern trends in the development of the world economy. The purpose of this article is to identify the complex and contradictory impact of the global restructuring of the world economy on the prospects for the formation of innovative ecosystems in Russian regions. The tasks solved within the framework of the study are to establish current trends in global transformations and develop proposals for the formation of approaches and scenarios for the spatial development of Russian regions. A new stage of world development is associated with the restructuring of the existing system of economic relations and economic relations, determined by the modification of property relations. The paradigm shift allows us to consider the activities of companies not only from the perspective of economic performance, but also from the perspective of impact on nature and society. The main methods of solving the problems posed were empirical methods of comparative and structural analysis, the use of systematic and scenario approaches to regional development, taking into account the ESG agenda. In the course of the study, industrial areas that are part of the Siberian Federal District of the Russian Federation were analyzed. The results of the analysis allowed us to conclude that the ESG concept creates additional restrictions for almost all branches of Russian industry. This made it possible to determine the strategic role of high-tech and knowledge-intensive enterprises in the studied regions as the basic development structures for the target industry segments of the national economy. The novelty of the work lies in the proposed measures that will allow regional, local and corporate governance to adapt to the changes taking place, adjust existing models and tools in accordance with existing experience and traditions.
俄罗斯各地区的经济战略和社会经济复苏的前景在很大程度上取决于该国空间发展的优先事项和主要目标的顺序,以及世界经济发展的现代趋势。本文的目的是确定世界经济的全球重组对俄罗斯地区创新生态系统形成前景的复杂和矛盾的影响。在研究框架内解决的任务是确定全球变革的当前趋势,并为形成俄罗斯地区空间发展的方法和方案提出建议。世界发展的一个新阶段与改组现有的经济关系和经济关系制度有关,这是由财产关系的修改所决定的。这种模式的转变使我们不仅可以从经济绩效的角度考虑公司的活动,还可以从对自然和社会的影响的角度考虑公司的活动。解决所提出问题的主要方法是比较和结构分析的经验方法,对区域发展采用系统和情景方法,同时考虑到ESG议程。在研究过程中,对俄罗斯联邦西伯利亚联邦区的工业区进行了分析。分析结果使我们得出结论,ESG概念对俄罗斯工业的几乎所有分支都产生了额外的限制。这就有可能确定所研究区域内高科技和知识密集型企业作为国民经济目标工业部门的基本发展结构的战略作用。这项工作的新颖之处在于拟议的措施将使区域、地方和公司治理能够适应正在发生的变化,根据现有的经验和传统调整现有的模式和工具。
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引用次数: 0
Competitive Intelligence as a Tool for Achieving Economic Security of an Organization 竞争情报作为实现组织经济安全的工具
Pub Date : 2022-12-30 DOI: 10.37791/2687-0657-2022-16-6-90-102
Artemy A. Stenin, A. V. Batishchev, A. Zaytsev, O. Dorofeev, A. E. Trubin
The relevance of the study lies in the ever-increasing level of competition in the global economy, which implies a global revision by the management of organizations of general approaches to the analysis of interaction with the external environment. At present, despite the general decline in the main macroeconomic indicators of the world economy, most organizations note that they feel an increasing level of competitive pressure, which, along with increased turbulence in the global economy, can lead the organization to severe financial consequences up to bankruptcy. In order to minimize such a negative impact, organizations should constantly take into account the influence of a constantly changing external environment in the process of strategic planning of their activities, for which it is advisable to conduct competitive intelligence as a tool to ensure the stability of the organization’s functioning. The purpose of the study is to determine the main economic prerequisites for conducting competitive intelligence in an organization and to analyze the dependence of the organization’s performance indicators on the introduction of competitive intelligence practices. The main objective is to develop recommendations for the implementation of competitive intelligence in the organization. The article pays special attention to the analysis of the global economic situation in recent years, characterizes a systematic approach to management as an element that allows you to fully build the organization’s activities depending on the influence of the external environment, draws up conclusions about the main problems of introducing the practice of competitive intelligence at the present stage. In the course of the study, general scientific methods were used, such as analysis, synthesis, deduction and induction. As a result of the study, the contribution of competitive intelligence, as a separate function, to the overall performance of the organization is demonstrated, recommendations are given for improving the implementation of competitive intelligence to increase efficiency.
这项研究的相关性在于全球经济竞争水平的不断提高,这意味着组织管理对分析与外部环境相互作用的一般方法进行全球修订。目前,尽管世界经济的主要宏观经济指标普遍下降,但大多数组织指出,他们感到竞争压力越来越大,这与全球经济动荡加剧一起,可能导致组织面临严重的财务后果,直至破产。为了最大限度地减少这种负面影响,组织在对其活动进行战略规划的过程中,应不断考虑到不断变化的外部环境的影响,为此,建议将竞争情报作为确保组织功能稳定的工具。本研究的目的是确定在组织中开展竞争情报的主要经济先决条件,并分析组织绩效指标对引入竞争情报实践的依赖。主要目标是为在组织中实施竞争情报提出建议。本文特别关注了近年来全球经济形势的分析,将系统化的管理方法描述为一种元素,使您能够根据外部环境的影响充分建立组织的活动,并得出了现阶段引入竞争情报实践的主要问题的结论。在研究过程中,使用了一般的科学方法,如分析、综合、演绎和归纳。作为研究的结果,竞争情报作为一个独立的功能,对组织的整体绩效的贡献是证明,并提出建议,以改善竞争情报的实施,以提高效率。
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Journal of Modern Competition
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