Pub Date : 2020-04-15DOI: 10.37745/bjms/vol8.no3.pp1-11.2020
N. Trai, Nguyen Thanh Van
{"title":"Tourism Service Quality Affecting the Satisfaction of Foreign Tourists: A Case Study Of Ho Chi Minh City","authors":"N. Trai, Nguyen Thanh Van","doi":"10.37745/bjms/vol8.no3.pp1-11.2020","DOIUrl":"https://doi.org/10.37745/bjms/vol8.no3.pp1-11.2020","url":null,"abstract":"","PeriodicalId":269977,"journal":{"name":"British Journal of Marketing Studies","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-04-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131409122","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-03-28DOI: 10.37745/bjms/vol8.no2.pp37-53.2020
{"title":"Determinants of Students’ Choice of Higher Education in a Private University, Ghana","authors":"","doi":"10.37745/bjms/vol8.no2.pp37-53.2020","DOIUrl":"https://doi.org/10.37745/bjms/vol8.no2.pp37-53.2020","url":null,"abstract":"","PeriodicalId":269977,"journal":{"name":"British Journal of Marketing Studies","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-03-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127572986","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-03-28DOI: 10.37745/bjms/vol8.no2.pp26-36.2020
{"title":"Behavioral Data Analysis in Emotional Intelligence of Social Network Consumers","authors":"","doi":"10.37745/bjms/vol8.no2.pp26-36.2020","DOIUrl":"https://doi.org/10.37745/bjms/vol8.no2.pp26-36.2020","url":null,"abstract":"","PeriodicalId":269977,"journal":{"name":"British Journal of Marketing Studies","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-03-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121166405","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-03-28DOI: 10.37745/bjms/vol8.no2.pp77-95.2020
{"title":"Influence of Customer Relationship Management on Customers’ Retention in the Insurance Industry in Accra, Ghana","authors":"","doi":"10.37745/bjms/vol8.no2.pp77-95.2020","DOIUrl":"https://doi.org/10.37745/bjms/vol8.no2.pp77-95.2020","url":null,"abstract":"","PeriodicalId":269977,"journal":{"name":"British Journal of Marketing Studies","volume":"46 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-03-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125018919","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-03-28DOI: 10.37745/bjms/vol8.no2.pp96-111.2020
{"title":"Psychographic Constructs and Consumer Purchase Intention in Kenyan Context","authors":"","doi":"10.37745/bjms/vol8.no2.pp96-111.2020","DOIUrl":"https://doi.org/10.37745/bjms/vol8.no2.pp96-111.2020","url":null,"abstract":"","PeriodicalId":269977,"journal":{"name":"British Journal of Marketing Studies","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-03-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122036423","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-03-28DOI: 10.37745/bjms/vol8.no2.pp1-25.2020
{"title":"Customer Self Service Technology and Customer Patronage of Deposit Money Banks in Rivers State","authors":"","doi":"10.37745/bjms/vol8.no2.pp1-25.2020","DOIUrl":"https://doi.org/10.37745/bjms/vol8.no2.pp1-25.2020","url":null,"abstract":"","PeriodicalId":269977,"journal":{"name":"British Journal of Marketing Studies","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-03-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116356285","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-02-28DOI: 10.37745/bjms/vol8.no1.pp79-88.2020
{"title":"Strategies for Sports Products and Place Management Adopted by Football Club Operators in South-South Nigeria","authors":"","doi":"10.37745/bjms/vol8.no1.pp79-88.2020","DOIUrl":"https://doi.org/10.37745/bjms/vol8.no1.pp79-88.2020","url":null,"abstract":"","PeriodicalId":269977,"journal":{"name":"British Journal of Marketing Studies","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129259213","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-02-28DOI: 10.37745/bjms/vol8.no1.pp1-11.2020
{"title":"Digital Marketing Services Enhance Business Performance Goals by Promoting Products and Services to Consumers: A Digital Approach","authors":"","doi":"10.37745/bjms/vol8.no1.pp1-11.2020","DOIUrl":"https://doi.org/10.37745/bjms/vol8.no1.pp1-11.2020","url":null,"abstract":"","PeriodicalId":269977,"journal":{"name":"British Journal of Marketing Studies","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124155106","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-02-28DOI: 10.37745/bjms/vol8.no1.pp68-78.2020
{"title":"Sports Price and Promotion Management Strategies among Football Club Operators in South-South Nigeria","authors":"","doi":"10.37745/bjms/vol8.no1.pp68-78.2020","DOIUrl":"https://doi.org/10.37745/bjms/vol8.no1.pp68-78.2020","url":null,"abstract":"","PeriodicalId":269977,"journal":{"name":"British Journal of Marketing Studies","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114931584","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-02-28DOI: 10.37745/bjms/vol8.no1.pp12-28.2020
{"title":"Relationship between Quality Signals’ Credibility, Trust in Food System Actors, Perceived Quality and Intention to Buy","authors":"","doi":"10.37745/bjms/vol8.no1.pp12-28.2020","DOIUrl":"https://doi.org/10.37745/bjms/vol8.no1.pp12-28.2020","url":null,"abstract":"","PeriodicalId":269977,"journal":{"name":"British Journal of Marketing Studies","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128909569","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}