Rajmohan Kadavil, M. Usha, Dr. William Castillo-González
In today's competitive business landscape, organized retail establishments are facing formidable challenges from online counterparts, while fast-food retailers are also facing the pressure. The rise in popularity of online food delivery apps has compelled organized restaurant businesses to swiftly adapt and innovate to thrive in this new business environment. When customers order food through online, the differentiating factor primarily is the taste of the food. However, when customers physically visit a restaurant, their experience is influenced by four additional sensory elements present in the retail outlet: sight, smell, sound, and touch. These sensory elements are intentionally employed by companies to position and distinguish their brand from competitors. This study intends to investigate how these sensory components affect consumers' perceptions of quality, which in turn affect purchase intentions. The study focuses on a selection of internationally recognized retail food outlets, with a significant presence across the globe, that have established locations in three major cities in Kerala: Kochi, Trivandrum, and Kozhikode.
{"title":"Exploring the influence of sensory brand recognition on brand loyalty within the quick service restaurant industry: an analysis of branded food retailers in kerala","authors":"Rajmohan Kadavil, M. Usha, Dr. William Castillo-González","doi":"10.56294/sctconf2024899","DOIUrl":"https://doi.org/10.56294/sctconf2024899","url":null,"abstract":"In today's competitive business landscape, organized retail establishments are facing formidable challenges from online counterparts, while fast-food retailers are also facing the pressure. The rise in popularity of online food delivery apps has compelled organized restaurant businesses to swiftly adapt and innovate to thrive in this new business environment. When customers order food through online, the differentiating factor primarily is the taste of the food. However, when customers physically visit a restaurant, their experience is influenced by four additional sensory elements present in the retail outlet: sight, smell, sound, and touch. These sensory elements are intentionally employed by companies to position and distinguish their brand from competitors. This study intends to investigate how these sensory components affect consumers' perceptions of quality, which in turn affect purchase intentions. The study focuses on a selection of internationally recognized retail food outlets, with a significant presence across the globe, that have established locations in three major cities in Kerala: Kochi, Trivandrum, and Kozhikode.","PeriodicalId":270620,"journal":{"name":"Salud, Ciencia y Tecnología - Serie de Conferencias","volume":"128 49","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141351370","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
D. Gunaseelan, G. R. Kumar, Dr. William Castillo-González
Food and nutrition play a vital role in the health of sportspersons. They are responsible for their stamina, performance and optimal growth in their respective sport. A diet with proper nutrition and good eating habits will help the sportsperson optimize energy for excellent performance. Dietary advice from a competent dietitian and Chef daily, before and after each performance or during practice or competition, is very much needed. In the present scenario of the sports world, most countries debut special dietary Chefs for the well-being of their sportspersons. Diet rich in carbs and proteins at different levels are the base for good food habit.
{"title":"An umbrella view on food habits in the context of health and sustainability for sports persons","authors":"D. Gunaseelan, G. R. Kumar, Dr. William Castillo-González","doi":"10.56294/sctconf2024890","DOIUrl":"https://doi.org/10.56294/sctconf2024890","url":null,"abstract":"Food and nutrition play a vital role in the health of sportspersons. They are responsible for their stamina, performance and optimal growth in their respective sport. A diet with proper nutrition and good eating habits will help the sportsperson optimize energy for excellent performance. Dietary advice from a competent dietitian and Chef daily, before and after each performance or during practice or competition, is very much needed. In the present scenario of the sports world, most countries debut special dietary Chefs for the well-being of their sportspersons. Diet rich in carbs and proteins at different levels are the base for good food habit.","PeriodicalId":270620,"journal":{"name":"Salud, Ciencia y Tecnología - Serie de Conferencias","volume":"28 38","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141354624","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
S. A. Estherita, S. Vasantha, Dr. William Castillo-González
Artificial Intelligence is the field that growing at a rapid pace which involves the development of intelligent machines that perform tasks with the aid of human intelligence. The implementation of Artificial Intelligence has led to significant advancements in various business fields. It has the potential to transform the businesses and improve the process in many ways. Knowledge is the vital asset of any person, while its shared, it becomes an asset for many. Sharing of knowledge involves the exchange of information and expertise among the individuals in an organization. Knowledge sharing can help organizations to identify and the address problems effectively and swiftly. Engaging employee in an organization becomes a vital aspect for organizational productivity and organizational success as well. Once when an employee becomes emotionally attached to their organization, they feel responsible about their work and will work with involvement. Artificial Intelligence has the potential to promote employee engagement and knowledge sharing. Through personalized learning and development opportunities, it fosters employee engagement, whereas through real-time communication and collaboration technologies it facilitates knowledge sharing within the organization. This review article aims at discovering how Artificial Intelligence facilitates sharing of knowledge and engaging employees in the organization by undertaking a secondary method of data collection. This review article's primary goal is to add to the body of knowledge already available on the subject. The study found that adoption of Artificial Intelligence creates work environments that maximize knowledge sharing and enhances employee engagement.
{"title":"Fostering employee engagement and knowledge sharing through artificial intelligence","authors":"S. A. Estherita, S. Vasantha, Dr. William Castillo-González","doi":"10.56294/sctconf2024897","DOIUrl":"https://doi.org/10.56294/sctconf2024897","url":null,"abstract":"Artificial Intelligence is the field that growing at a rapid pace which involves the development of intelligent machines that perform tasks with the aid of human intelligence. The implementation of Artificial Intelligence has led to significant advancements in various business fields. It has the potential to transform the businesses and improve the process in many ways. Knowledge is the vital asset of any person, while its shared, it becomes an asset for many. Sharing of knowledge involves the exchange of information and expertise among the individuals in an organization. Knowledge sharing can help organizations to identify and the address problems effectively and swiftly. Engaging employee in an organization becomes a vital aspect for organizational productivity and organizational success as well. Once when an employee becomes emotionally attached to their organization, they feel responsible about their work and will work with involvement. Artificial Intelligence has the potential to promote employee engagement and knowledge sharing. Through personalized learning and development opportunities, it fosters employee engagement, whereas through real-time communication and collaboration technologies it facilitates knowledge sharing within the organization. This review article aims at discovering how Artificial Intelligence facilitates sharing of knowledge and engaging employees in the organization by undertaking a secondary method of data collection. This review article's primary goal is to add to the body of knowledge already available on the subject. The study found that adoption of Artificial Intelligence creates work environments that maximize knowledge sharing and enhances employee engagement.","PeriodicalId":270620,"journal":{"name":"Salud, Ciencia y Tecnología - Serie de Conferencias","volume":"10 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141354891","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Throughout history, suicide has presented a significant public health concern on a worldwide scale. Many research investigations have highlighted the harmful connection between emotional intelligence and thoughts of suicide. However, no published articles have systematically reviewed relevant research in China. The objective of this paper is to examine and assess literature concerning the correlation between emotional intelligence and thoughts of suicide within the last ten years. The review includes sources in both English and Chinese languages. Chinese and English databases were queried using keywords such as emotional intelligence, emotional competence, suicidal ideation, and suicidal thoughts. Three reviewers conducted individual assessments of titles, abstracts, and complete texts according to predefined eligibility criteria. Data synthesis involved the extraction and analysis of research methodologies and outcomes. Sixteen studies that met the eligibility criteria were included in this systematic review. These studies, published between 2013 and 2022, demonstrated good methodological quality. The Wong and Law Emotional Intelligence Scale (WLEIS) and Emotional Intelligence Scale (EIS) were frequently employed in these articles, with several studies suggesting that an individual's ability to manage emotions was closely linked to suicidal ideation. Additionally, emotional cognition and others' emotional management abilities were predictive of suicidal ideation to some extent. The findings highlight a notably strong negative correlation between emotional intelligence and thoughts of suicide. This indicates that emotional intelligence could serve as a fundamental component for future investigations into interventions for suicidal ideation.
{"title":"A Systematic review of the association between emotional intelligence and suicidal ideation in the english and chinese literature","authors":"Xiaochang Zhou, Aqeel Khan, Ibnatul Jalilah Yusof","doi":"10.56294/sctconf2024913","DOIUrl":"https://doi.org/10.56294/sctconf2024913","url":null,"abstract":"Throughout history, suicide has presented a significant public health concern on a worldwide scale. Many research investigations have highlighted the harmful connection between emotional intelligence and thoughts of suicide. However, no published articles have systematically reviewed relevant research in China. The objective of this paper is to examine and assess literature concerning the correlation between emotional intelligence and thoughts of suicide within the last ten years. The review includes sources in both English and Chinese languages. Chinese and English databases were queried using keywords such as emotional intelligence, emotional competence, suicidal ideation, and suicidal thoughts. Three reviewers conducted individual assessments of titles, abstracts, and complete texts according to predefined eligibility criteria. Data synthesis involved the extraction and analysis of research methodologies and outcomes. Sixteen studies that met the eligibility criteria were included in this systematic review. These studies, published between 2013 and 2022, demonstrated good methodological quality. The Wong and Law Emotional Intelligence Scale (WLEIS) and Emotional Intelligence Scale (EIS) were frequently employed in these articles, with several studies suggesting that an individual's ability to manage emotions was closely linked to suicidal ideation. Additionally, emotional cognition and others' emotional management abilities were predictive of suicidal ideation to some extent. The findings highlight a notably strong negative correlation between emotional intelligence and thoughts of suicide. This indicates that emotional intelligence could serve as a fundamental component for future investigations into interventions for suicidal ideation.","PeriodicalId":270620,"journal":{"name":"Salud, Ciencia y Tecnología - Serie de Conferencias","volume":"92 17","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141352589","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
K. P. Indhuja, M. Chandran, Dr. William Castillo-González
As the automobile sector continues to evolve, the dynamics of employee engagement, commitment, and performance become crucial considerations for sustained success. Understanding how internal CSR practices influence employee behaviours and outcomes is essential in navigating the unique challenges and opportunities within this dynamic sector. This research seeks to explore these dimensions, aiming to bridge the existing knowledge gap and provide valuable insights for both academia and industry practitioners.This study employs an exploratory and descriptive approach, utilizing a mixed research methodology that integrates both qualitative and quantitative methods. The population of employees working in Chennai's automobile companies is the focus of the study. A Convenience Sampling method was employed to select a sample of 150 Employees belong to Automobile Sector from various parts of Chennai district. A Structured Questionnaire was used to gather primary data. The researcher employed a combination of descriptive and inferential statistical techniques to analyse the collected data. The study found that Internal CSR Practices have strong, positive and high relationship with Work Commitment and Performance of employees working in Select Automobile Companies. Male Employees have perceived more regarding the different Internal CSR Practices, have more positive Work Commitment and Performance of employees than their counter-part. ‘Labour Practices’ has stronger influence and ‘Recognition and Rewards Programs’ practice has weaker influence and ‘Diversity and Inclusion Initiatives’ Practice has no discernible impact on employees' performance in Select Automobile Companies. The study contributes to the ongoing discourse on the strategic internal CSR practice implementation in the automobile industry, offering actionable recommendations for companies to enhance employee commitment, and performance.
{"title":"Investigating the influence of internal corporate social responsibility (ICSR) on work commitment and performance of employees of automobile companies in chennai","authors":"K. P. Indhuja, M. Chandran, Dr. William Castillo-González","doi":"10.56294/sctconf2024893","DOIUrl":"https://doi.org/10.56294/sctconf2024893","url":null,"abstract":"As the automobile sector continues to evolve, the dynamics of employee engagement, commitment, and performance become crucial considerations for sustained success. Understanding how internal CSR practices influence employee behaviours and outcomes is essential in navigating the unique challenges and opportunities within this dynamic sector. This research seeks to explore these dimensions, aiming to bridge the existing knowledge gap and provide valuable insights for both academia and industry practitioners.This study employs an exploratory and descriptive approach, utilizing a mixed research methodology that integrates both qualitative and quantitative methods. The population of employees working in Chennai's automobile companies is the focus of the study. A Convenience Sampling method was employed to select a sample of 150 Employees belong to Automobile Sector from various parts of Chennai district. A Structured Questionnaire was used to gather primary data. The researcher employed a combination of descriptive and inferential statistical techniques to analyse the collected data. The study found that Internal CSR Practices have strong, positive and high relationship with Work Commitment and Performance of employees working in Select Automobile Companies. Male Employees have perceived more regarding the different Internal CSR Practices, have more positive Work Commitment and Performance of employees than their counter-part. ‘Labour Practices’ has stronger influence and ‘Recognition and Rewards Programs’ practice has weaker influence and ‘Diversity and Inclusion Initiatives’ Practice has no discernible impact on employees' performance in Select Automobile Companies. The study contributes to the ongoing discourse on the strategic internal CSR practice implementation in the automobile industry, offering actionable recommendations for companies to enhance employee commitment, and performance.","PeriodicalId":270620,"journal":{"name":"Salud, Ciencia y Tecnología - Serie de Conferencias","volume":"130 44","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141351359","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
R. S. Latha, M. Chandran, Dr. William Castillo-González
Purpose: The main aim of this research is to measure the influence of different components of artificial intelligence and marketing strategies pursued by the consumers. The research is to identify the impact of different components artificial intelligence on consumer behaviour. The sales forecasting method is found with this much successful through the technology and innovations of artificial intelligence in the marketing domain.Design / Methodology: The comprehensive framework for evaluating the quality of website design was subsequently accompanied by the collection of data through a web-based survey. The researcher is able to obtain 452 responses which can be used for the main study research and used confirmatory factor analysis and linear multiple regression analysis.Findings: It is found from the study that the artificial intelligence and its generated suggestions in the marketing Arena is found very much useful for both marketers as well as the consumers. As far as the marketers are concerned the artificial intelligence is very much useful for them to exactly measure and also to get a projective figure of their business turnover in volume. The sales forecasting method is found with this much successful through the technology and innovations of artificial intelligence in the marketing domain. Practical Implications: This empirical study paved the way to identify and implement several marketing implications useful for the marketers as well as the consumers in different demographic background. It is suggested that the marketers should get a complete data in the form of profiling the consumers, demographic background and their purchase details and technological knowledge so that they can generate appropriate artificial intelligence solutions to attract the consumers and motivate them to make their next purchase within the short span of time. Originality/Value: The artificial intelligence can also optimize the advertisement campaigns, preserving profile of consumers, quick communication to the consumers, clarity in the marketing approach and to take independent autonomous marketing decisions with respect to consumer behaviour.
{"title":"Is artificial intelligence really influencing the marketing strategies and consumer behaviour?","authors":"R. S. Latha, M. Chandran, Dr. William Castillo-González","doi":"10.56294/sctconf2024896","DOIUrl":"https://doi.org/10.56294/sctconf2024896","url":null,"abstract":"Purpose: The main aim of this research is to measure the influence of different components of artificial intelligence and marketing strategies pursued by the consumers. The research is to identify the impact of different components artificial intelligence on consumer behaviour. The sales forecasting method is found with this much successful through the technology and innovations of artificial intelligence in the marketing domain.Design / Methodology: The comprehensive framework for evaluating the quality of website design was subsequently accompanied by the collection of data through a web-based survey. The researcher is able to obtain 452 responses which can be used for the main study research and used confirmatory factor analysis and linear multiple regression analysis.Findings: It is found from the study that the artificial intelligence and its generated suggestions in the marketing Arena is found very much useful for both marketers as well as the consumers. As far as the marketers are concerned the artificial intelligence is very much useful for them to exactly measure and also to get a projective figure of their business turnover in volume. The sales forecasting method is found with this much successful through the technology and innovations of artificial intelligence in the marketing domain. Practical Implications: This empirical study paved the way to identify and implement several marketing implications useful for the marketers as well as the consumers in different demographic background. It is suggested that the marketers should get a complete data in the form of profiling the consumers, demographic background and their purchase details and technological knowledge so that they can generate appropriate artificial intelligence solutions to attract the consumers and motivate them to make their next purchase within the short span of time. Originality/Value: The artificial intelligence can also optimize the advertisement campaigns, preserving profile of consumers, quick communication to the consumers, clarity in the marketing approach and to take independent autonomous marketing decisions with respect to consumer behaviour.","PeriodicalId":270620,"journal":{"name":"Salud, Ciencia y Tecnología - Serie de Conferencias","volume":"55 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141353259","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
P. S. Swami, T. Hareesh Kumar, Y. Jahangir, Dr. William Castillo-González
The Corona learnt a lot of lessons to humans and also introduced sophisticated digital world to complete all the duties digitally. Employees are integral to the process of digital transformation, which is a great asset for established organizations. This research advances our knowledge of how workers in the education industry interpret the digital transition. The complexity of organizational change the primary focus of this research is digital transformation. Despite their broad support for digital transformation, teachers' perspectives vary over time about a variety of particular problems encountered along the employee change journey, according to the research. Adopting a social exchange lens in digital transformation knowledge is crucial because it represents a significant structural shift that might lead to the failure of well-designed transformation processes. This is where the stress, human values, and technological values come in. Sharing and departmental cooperation are implications for the education and service sectors. Common emotional responses to change are fear, uncertainty, and worry. Teachers might not be able to articulate how they are feelings or they may not want to say it to leadership. Over the last 200 years, the workplace has changed constantly due to new technology and more globalisation. Additionally, since analytical and creative tasks are becoming more and more important, flexibility is required. Productivity in these professions is supported by the availability of quiet places and adaptable spatial designs given that workers in these positions often need quiet and concentration.
{"title":"Faculty perception on digital transformation in education sector during pandamic","authors":"P. S. Swami, T. Hareesh Kumar, Y. Jahangir, Dr. William Castillo-González","doi":"10.56294/sctconf2024884","DOIUrl":"https://doi.org/10.56294/sctconf2024884","url":null,"abstract":"The Corona learnt a lot of lessons to humans and also introduced sophisticated digital world to complete all the duties digitally. Employees are integral to the process of digital transformation, which is a great asset for established organizations. This research advances our knowledge of how workers in the education industry interpret the digital transition. The complexity of organizational change the primary focus of this research is digital transformation. Despite their broad support for digital transformation, teachers' perspectives vary over time about a variety of particular problems encountered along the employee change journey, according to the research. Adopting a social exchange lens in digital transformation knowledge is crucial because it represents a significant structural shift that might lead to the failure of well-designed transformation processes. This is where the stress, human values, and technological values come in. Sharing and departmental cooperation are implications for the education and service sectors. Common emotional responses to change are fear, uncertainty, and worry. Teachers might not be able to articulate how they are feelings or they may not want to say it to leadership. Over the last 200 years, the workplace has changed constantly due to new technology and more globalisation. Additionally, since analytical and creative tasks are becoming more and more important, flexibility is required. Productivity in these professions is supported by the availability of quiet places and adaptable spatial designs given that workers in these positions often need quiet and concentration.","PeriodicalId":270620,"journal":{"name":"Salud, Ciencia y Tecnología - Serie de Conferencias","volume":"22 21","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141354522","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of this study is to investigate the impact of Tellurium alloying element (0.5, 1, 1.5 ,2 ,2.5 ,3,3.5 ,4 ,4.5 and 5 wt%) on corrosion resistance of Ti6Al4V alloy in Hank and saliva solutions. All alloys have been prepared by powder metallurgy technique, the compact pressure was determined as 800MP and the green samples sintered at 350 C0 for 1h then at 550 C0 for 1h and at 1000 C0 for 2 h in inert gas (of Argon), then the samples cooled in the furnace to room temperature. The microstructure was observed using a light optical microscope and has shown that all specimens of alloys contain two regions: the α-Ti phase and the β-Ti phase. Generally, compared with the base alloy, the addition of the Te element leads to an increase in the α-phase due to the effect of Te as the α stabilizer element. Electrochemical tests (potentiodynamic polarization and OCP – Time measurement) in Hank's and saliva solutions were used to evaluate corrosion resistance of Ti6Al4V alloy. When tellurium was added, the OCP shifted to the positive direction. This makes the alloy more noble and increases its resistance to corrosion by decreasing corrosion current density. The percentage of improvement ranges from 2.50% to 61.92% in saliva solution and from 16.27% to 88.32% in Hank's solution. For both solutions, the best percentage of improvement is 5% Te.
{"title":"Investigation The Effect of Tellurium Addition on Corrosion Resistance of Ti6Al4V alloy","authors":"Haydar H. J. Jamal Al-Deen, Basmal H Abdul Amir","doi":"10.56294/sctconf2024914","DOIUrl":"https://doi.org/10.56294/sctconf2024914","url":null,"abstract":"The purpose of this study is to investigate the impact of Tellurium alloying element (0.5, 1, 1.5 ,2 ,2.5 ,3,3.5 ,4 ,4.5 and 5 wt%) on corrosion resistance of Ti6Al4V alloy in Hank and saliva solutions. All alloys have been prepared by powder metallurgy technique, the compact pressure was determined as 800MP and the green samples sintered at 350 C0 for 1h then at 550 C0 for 1h and at 1000 C0 for 2 h in inert gas (of Argon), then the samples cooled in the furnace to room temperature. The microstructure was observed using a light optical microscope and has shown that all specimens of alloys contain two regions: the α-Ti phase and the β-Ti phase. Generally, compared with the base alloy, the addition of the Te element leads to an increase in the α-phase due to the effect of Te as the α stabilizer element. Electrochemical tests (potentiodynamic polarization and OCP – Time measurement) in Hank's and saliva solutions were used to evaluate corrosion resistance of Ti6Al4V alloy. When tellurium was added, the OCP shifted to the positive direction. This makes the alloy more noble and increases its resistance to corrosion by decreasing corrosion current density. The percentage of improvement ranges from 2.50% to 61.92% in saliva solution and from 16.27% to 88.32% in Hank's solution. For both solutions, the best percentage of improvement is 5% Te.","PeriodicalId":270620,"journal":{"name":"Salud, Ciencia y Tecnología - Serie de Conferencias","volume":"124 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141352007","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
D. Gunaseelan, Seby P. Mathews, G. Nandhika, Dr. William Castillo-González
For a student of hotel management, industrial exposure training is their first real experience. During his or her IET, he or she will learn about the industry's current trends and job requirements. It also enables students to choose a department in which they could potentially find employment. Only via internships can theory be turned into practical knowledge; therefore, IET is a crucial consideration for all hotel management students.The main concept of this study to identify the impact of industrial exposure training in the generation of career outlook of hotel management students. This research is useful for students, colleges and hotels to understand the fruitfulness of IET in hotel management students. From the results it is very evident that IET plays a major role in the generation of career outlook of the students and through their training program they acquired required work behaviour, operational skills, interpersonal skills, and the awareness regarding the current trends in industry and most of the respondents agreed that they got clear vision regarding the industry. Finally, research concluded that IET plays vital role in developing industry related attributes in students.
对于酒店管理专业的学生来说,行业接触培训是他们第一次真正的体验。在 IET 期间,他或她将了解该行业的当前趋势和工作要求。它还能让学生选择有可能找到工作的部门。只有通过实习,才能将理论转化为实践知识;因此,IET 是所有酒店管理专业学生必须考虑的重要因素。这项研究对学生、学院和酒店都很有用,有助于他们了解 IET 对酒店管理专业学生的影响。研究结果表明,IET 对学生职业前景的形成起着重要作用,通过培训计划,他们获得了所需的工作行为、操作技能、人际交往技能以及对当前行业趋势的认识,大多数受访者都认为他们对行业有了清晰的认识。最后,研究得出结论,国际教育与培训在培养学生的行业相关素质方面发挥了重要作用。
{"title":"Implication of industrial exposure training (iet) in career outlook of hotel management students","authors":"D. Gunaseelan, Seby P. Mathews, G. Nandhika, Dr. William Castillo-González","doi":"10.56294/sctconf2024892","DOIUrl":"https://doi.org/10.56294/sctconf2024892","url":null,"abstract":"For a student of hotel management, industrial exposure training is their first real experience. During his or her IET, he or she will learn about the industry's current trends and job requirements. It also enables students to choose a department in which they could potentially find employment. Only via internships can theory be turned into practical knowledge; therefore, IET is a crucial consideration for all hotel management students.The main concept of this study to identify the impact of industrial exposure training in the generation of career outlook of hotel management students. This research is useful for students, colleges and hotels to understand the fruitfulness of IET in hotel management students. From the results it is very evident that IET plays a major role in the generation of career outlook of the students and through their training program they acquired required work behaviour, operational skills, interpersonal skills, and the awareness regarding the current trends in industry and most of the respondents agreed that they got clear vision regarding the industry. Finally, research concluded that IET plays vital role in developing industry related attributes in students.","PeriodicalId":270620,"journal":{"name":"Salud, Ciencia y Tecnología - Serie de Conferencias","volume":"131 42","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141351516","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
R. C. Kumaresan, S. Chandramohan, Dr. William Castillo-González
In the dynamic and highly competitive landscape of the Fast-Moving Consumer Goods (FMCG) industry, a multitude of companies are in a constant race, each one striving to outdo the others. This paper aims to delve deeper into the role of brands within this context. It seeks to explore and understand the significance of brands and how they can be leveraged to succeed in the FMCG sector. An extensive examination of the prevailing studies regarding this topic unveils a distinct void in research, especially regarding the notion of brand resonance. Despite its importance, there seems to be a lack of comprehensive research on this topic. It seeks to understand what elements play a crucial role in creating brand resonance and how it, in turn, impacts consumer purchasing decisions. To achieve this, the study employs a quantitative research approach. Data was collected through structured questionnaires, designed to gather relevant information from the respondents. The collected data was then analyzed using robust statistical tools. Confirmatory Factor Analysis (CFA) served to validate the measurement model, while Multiple Regression Analysis was utilized to grasp the connections among the variables. The findings of the study suggest a favourable correlation between brand resonance and intentions to purchase. These findings offer valuable insights for marketers operating in the FMCG sector. Understanding the factors that contribute to brand resonance can help them devise effective branding strategies, ultimately leading to increased sales and market share. Moreover, the study proposes potential paths for future investigation in this domain, thereby enriching the current understanding of the subject matter.
{"title":"Analyzing the impact of brand resonance on consumer purchase intentions for fast moving consumer goods: an empirical study","authors":"R. C. Kumaresan, S. Chandramohan, Dr. William Castillo-González","doi":"10.56294/sctconf2024912","DOIUrl":"https://doi.org/10.56294/sctconf2024912","url":null,"abstract":"In the dynamic and highly competitive landscape of the Fast-Moving Consumer Goods (FMCG) industry, a multitude of companies are in a constant race, each one striving to outdo the others. This paper aims to delve deeper into the role of brands within this context. It seeks to explore and understand the significance of brands and how they can be leveraged to succeed in the FMCG sector. An extensive examination of the prevailing studies regarding this topic unveils a distinct void in research, especially regarding the notion of brand resonance. Despite its importance, there seems to be a lack of comprehensive research on this topic. It seeks to understand what elements play a crucial role in creating brand resonance and how it, in turn, impacts consumer purchasing decisions. To achieve this, the study employs a quantitative research approach. Data was collected through structured questionnaires, designed to gather relevant information from the respondents. The collected data was then analyzed using robust statistical tools. Confirmatory Factor Analysis (CFA) served to validate the measurement model, while Multiple Regression Analysis was utilized to grasp the connections among the variables. The findings of the study suggest a favourable correlation between brand resonance and intentions to purchase. These findings offer valuable insights for marketers operating in the FMCG sector. Understanding the factors that contribute to brand resonance can help them devise effective branding strategies, ultimately leading to increased sales and market share. Moreover, the study proposes potential paths for future investigation in this domain, thereby enriching the current understanding of the subject matter.","PeriodicalId":270620,"journal":{"name":"Salud, Ciencia y Tecnología - Serie de Conferencias","volume":"83 17","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141352572","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}