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Exploring the influence of sensory brand recognition on brand loyalty within the quick service restaurant industry: an analysis of branded food retailers in kerala 探索感官品牌认知对快餐业品牌忠诚度的影响:对喀拉拉邦品牌食品零售商的分析
Pub Date : 2024-06-12 DOI: 10.56294/sctconf2024899
Rajmohan Kadavil, M. Usha, Dr. William Castillo-González
In today's competitive business landscape, organized retail establishments are facing formidable challenges from online counterparts, while fast-food retailers are also facing the pressure. The rise in popularity of online food delivery apps has compelled organized restaurant businesses to swiftly adapt and innovate to thrive in this new business environment. When customers order food through online, the differentiating factor primarily is the taste of the food. However, when customers physically visit a restaurant, their experience is influenced by four additional sensory elements present in the retail outlet: sight, smell, sound, and touch. These sensory elements are intentionally employed by companies to position and distinguish their brand from competitors. This study intends to investigate how these sensory components affect consumers' perceptions of quality, which in turn affect purchase intentions. The study focuses on a selection of internationally recognized retail food outlets, with a significant presence across the globe, that have established locations in three major cities in Kerala: Kochi, Trivandrum, and Kozhikode.
在当今竞争激烈的商业环境中,有组织的零售企业正面临着来自网络同行的严峻挑战,而快餐零售商也面临着压力。网上送餐应用程序的流行迫使有组织的餐饮企业迅速适应并创新,以便在新的商业环境中茁壮成长。当顾客通过网络订餐时,差异化因素主要在于食物的口味。然而,当顾客亲临餐厅时,他们的体验会受到零售店内另外四种感官元素的影响:视觉、嗅觉、听觉和触觉。这些感官元素被企业有意识地用来定位和区分其品牌与竞争对手。本研究旨在探讨这些感官要素如何影响消费者的质量感知,进而影响购买意向。本研究的重点是在喀拉拉邦的三个主要城市开设分店的国际知名食品零售店:高知、特里凡得琅和科济科德。
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引用次数: 0
An umbrella view on food habits in the context of health and sustainability for sports persons 从运动员的健康和可持续性角度全面审视饮食习惯
Pub Date : 2024-06-12 DOI: 10.56294/sctconf2024890
D. Gunaseelan, G. R. Kumar, Dr. William Castillo-González
Food and nutrition play a vital role in the health of sportspersons. They are responsible for their stamina, performance and optimal growth in their respective sport. A diet with proper nutrition and good eating habits will help the sportsperson optimize energy for excellent performance. Dietary advice from a competent dietitian and Chef daily, before and after each performance or during practice or competition, is very much needed. In the present scenario of the sports world, most countries debut special dietary Chefs for the well-being of their sportspersons. Diet rich in carbs and proteins at different levels are the base for good food habit.
食物和营养对运动员的健康起着至关重要的作用。在各自的运动项目中,他们的耐力、表现和最佳成长都离不开食物和营养。合理的营养膳食和良好的饮食习惯将帮助运动员优化能量,从而取得优异成绩。在每次表演前后、练习或比赛期间,非常需要有能力的营养师和厨师每天提供饮食建议。在当今的体育界,大多数国家都为运动员的健康配备了专门的膳食厨师。富含不同含量碳水化合物和蛋白质的饮食是养成良好饮食习惯的基础。
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引用次数: 0
Fostering employee engagement and knowledge sharing through artificial intelligence 通过人工智能促进员工参与和知识共享
Pub Date : 2024-06-12 DOI: 10.56294/sctconf2024897
S. A. Estherita, S. Vasantha, Dr. William Castillo-González
Artificial Intelligence is the field that growing at a rapid pace which involves the development of intelligent machines that perform tasks with the aid of human intelligence. The implementation of Artificial Intelligence has led to significant advancements in various business fields. It has the potential to transform the businesses and improve the process in many ways. Knowledge is the vital asset of any person, while its shared, it becomes an asset for many. Sharing of knowledge involves the exchange of information and expertise among the individuals in an organization. Knowledge sharing can help organizations to identify and the address problems effectively and swiftly. Engaging employee in an organization becomes a vital aspect for organizational productivity and organizational success as well. Once when an employee becomes emotionally attached to their organization, they feel responsible about their work and will work with involvement. Artificial Intelligence has the potential to promote employee engagement and knowledge sharing. Through personalized learning and development opportunities, it fosters employee engagement, whereas through real-time communication and collaboration technologies it facilitates knowledge sharing within the organization. This review article aims at discovering how Artificial Intelligence facilitates sharing of knowledge and engaging employees in the organization by undertaking a secondary method of data collection. This review article's primary goal is to add to the body of knowledge already available on the subject. The study found that adoption of Artificial Intelligence creates work environments that maximize knowledge sharing and enhances employee engagement.
人工智能(Artificial Intelligence)是一个飞速发展的领域,它涉及开发借助人类智能执行任务的智能机器。人工智能的应用在各个商业领域都取得了重大进展。它有可能在许多方面改变企业和改进流程。知识是任何人的重要资产,而知识的共享则会成为许多人的资产。知识共享涉及组织中个人之间的信息和专业知识交流。知识共享可以帮助组织有效、迅速地发现和解决问题。让员工参与到组织中来是提高组织生产力和组织成功的一个重要方面。一旦员工对组织产生了感情,他们就会对自己的工作产生责任感,并全身心地投入工作。人工智能具有促进员工参与和知识共享的潜力。通过个性化的学习和发展机会,它可以促进员工的参与,而通过实时通信和协作技术,它可以促进组织内部的知识共享。这篇综述文章旨在通过二次数据收集的方法,探讨人工智能如何促进组织内的知识共享和员工参与。这篇综述文章的主要目的是补充已有的相关知识。研究发现,采用人工智能创造的工作环境能最大限度地促进知识共享,提高员工的参与度。
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引用次数: 0
A Systematic review of the association between emotional intelligence and suicidal ideation in the english and chinese literature 系统回顾中英文文献中情商与自杀意念之间的关系
Pub Date : 2024-06-12 DOI: 10.56294/sctconf2024913
Xiaochang Zhou, Aqeel Khan, Ibnatul Jalilah Yusof
Throughout history, suicide has presented a significant public health concern on a worldwide scale. Many research investigations have highlighted the harmful connection between emotional intelligence and thoughts of suicide. However, no published articles have systematically reviewed relevant research in China. The objective of this paper is to examine and assess literature concerning the correlation between emotional intelligence and thoughts of suicide within the last ten years. The review includes sources in both English and Chinese languages. Chinese and English databases were queried using keywords such as emotional intelligence, emotional competence, suicidal ideation, and suicidal thoughts. Three reviewers conducted individual assessments of titles, abstracts, and complete texts according to predefined eligibility criteria. Data synthesis involved the extraction and analysis of research methodologies and outcomes. Sixteen studies that met the eligibility criteria were included in this systematic review. These studies, published between 2013 and 2022, demonstrated good methodological quality. The Wong and Law Emotional Intelligence Scale (WLEIS) and Emotional Intelligence Scale (EIS) were frequently employed in these articles, with several studies suggesting that an individual's ability to manage emotions was closely linked to suicidal ideation. Additionally, emotional cognition and others' emotional management abilities were predictive of suicidal ideation to some extent. The findings highlight a notably strong negative correlation between emotional intelligence and thoughts of suicide. This indicates that emotional intelligence could serve as a fundamental component for future investigations into interventions for suicidal ideation.
纵观历史,自杀一直是世界范围内的一个重大公共卫生问题。许多研究调查都强调了情商与自杀想法之间的有害联系。然而,在中国,还没有公开发表的文章对相关研究进行过系统的回顾。本文旨在研究和评估近十年来有关情商与自杀想法之间相关性的文献。综述包括中英文两种语言。我们使用情商、情绪能力、自杀意念和自杀想法等关键词查询了中英文数据库。三位审稿人根据预定义的资格标准对标题、摘要和全文进行了单独评估。数据综合包括对研究方法和结果的提取和分析。符合资格标准的 16 项研究被纳入本系统综述。这些研究发表于 2013 年至 2022 年之间,方法质量良好。这些文章中经常使用黄氏和罗氏情商量表(WLEIS)和情商量表(EIS),其中有几项研究表明,个人管理情绪的能力与自杀意念密切相关。此外,情绪认知和他人的情绪管理能力在一定程度上也能预测自杀意念。研究结果表明,情商与自杀念头之间存在明显的负相关。这表明,情商可以作为未来研究自杀意念干预措施的基本组成部分。
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引用次数: 0
Investigating the influence of internal corporate social responsibility (ICSR) on work commitment and performance of employees of automobile companies in chennai 调查企业内部社会责任(ICSR)对清奈汽车公司员工工作承诺和绩效的影响
Pub Date : 2024-06-12 DOI: 10.56294/sctconf2024893
K. P. Indhuja, M. Chandran, Dr. William Castillo-González
As the automobile sector continues to evolve, the dynamics of employee engagement, commitment, and performance become crucial considerations for sustained success. Understanding how internal CSR practices influence employee behaviours and outcomes is essential in navigating the unique challenges and opportunities within this dynamic sector. This research seeks to explore these dimensions, aiming to bridge the existing knowledge gap and provide valuable insights for both academia and industry practitioners.This study employs an exploratory and descriptive approach, utilizing a mixed research methodology that integrates both qualitative and quantitative methods. The population of employees working in Chennai's automobile companies is the focus of the study. A Convenience Sampling method was employed to select a sample of 150 Employees belong to Automobile Sector from various parts of Chennai district. A Structured Questionnaire was used to gather primary data. The researcher employed a combination of descriptive and inferential statistical techniques to analyse the collected data. The study found that Internal CSR Practices have strong, positive and high relationship with Work Commitment and Performance of employees working in Select Automobile Companies. Male Employees have perceived more regarding the different Internal CSR Practices, have more positive Work Commitment and Performance of employees than their counter-part. ‘Labour Practices’ has stronger influence and ‘Recognition and Rewards Programs’ practice has weaker influence and ‘Diversity and Inclusion Initiatives’ Practice has no discernible impact on employees' performance in Select Automobile Companies. The study contributes to the ongoing discourse on the strategic internal CSR practice implementation in the automobile industry, offering actionable recommendations for companies to enhance employee commitment, and performance.
随着汽车行业的不断发展,员工参与、承诺和绩效的动态变化成为持续成功的关键因素。了解内部企业社会责任实践如何影响员工行为和结果,对于在这个充满活力的行业中应对独特的挑战和机遇至关重要。本研究试图探索这些方面,旨在弥补现有的知识差距,为学术界和行业从业者提供有价值的见解。本研究采用了探索性和描述性的方法,使用了混合研究方法,综合了定性和定量方法。研究的重点对象是在钦奈汽车公司工作的员工。研究采用了便利抽样法,从钦奈区的各个地方选取了 150 名汽车行业的员工作为样本。采用结构化问卷收集原始数据。研究人员结合使用了描述性和推论性统计技术来分析收集到的数据。研究发现,企业社会责任内部实践与部分汽车公司员工的工作承诺和工作表现有很强、积极和高度的关系。与男性员工相比,男性员工对不同的企业社会责任内部实践有更多的感知,其工作承诺和工作表现也更积极。劳动实践 "对部分汽车公司员工的绩效影响较大,"认可和奖励计划 "的影响较小,而 "多样性和包容性倡议 "对员工的绩效没有明显影响。本研究为汽车行业正在进行的关于企业社会责任内部战略实施的讨论做出了贡献,并为企业提供了可操作的建议,以提高员工的承诺和绩效。
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引用次数: 0
Is artificial intelligence really influencing the marketing strategies and consumer behaviour? 人工智能真的会影响营销策略和消费者行为吗?
Pub Date : 2024-06-12 DOI: 10.56294/sctconf2024896
R. S. Latha, M. Chandran, Dr. William Castillo-González
Purpose: The main aim of this research is to measure the influence of different components of artificial intelligence and marketing strategies pursued by the consumers. The research is to identify the impact of different components artificial intelligence on consumer behaviour. The sales forecasting method is found with this much successful through the technology and innovations of artificial intelligence in the marketing domain.Design / Methodology: The comprehensive framework for evaluating the quality of website design was subsequently accompanied by the collection of data through a web-based survey. The researcher is able to obtain 452 responses which can be used for the main study research and used confirmatory factor analysis and linear multiple regression analysis.Findings: It is found from the study that the artificial intelligence and its generated suggestions in the marketing Arena is found very much useful for both marketers as well as the consumers. As far as the marketers are concerned the artificial intelligence is very much useful for them to exactly measure and also to get a projective figure of their business turnover in volume. The sales forecasting method is found with this much successful through the technology and innovations of artificial intelligence in the marketing domain. Practical Implications: This empirical study paved the way to identify and implement several marketing implications useful for the marketers as well as the consumers in different demographic background. It is suggested that the marketers should get a complete data in the form of profiling the consumers, demographic background and their purchase details and technological knowledge so that they can generate appropriate artificial intelligence solutions to attract the consumers and motivate them to make their next purchase within the short span of time. Originality/Value: The artificial intelligence can also optimize the advertisement campaigns, preserving profile of consumers, quick communication to the consumers, clarity in the marketing approach and to take independent autonomous marketing decisions with respect to consumer behaviour.
目的:本研究的主要目的是衡量人工智能不同组成部分和消费者所追求的营销策略的影响。研究旨在确定人工智能不同组成部分对消费者行为的影响。通过人工智能在营销领域的技术和创新,销售预测方法取得了巨大成功:评估网站设计质量的综合框架随后通过网络调查收集数据。研究人员通过确认性因素分析和线性多元回归分析,获得了可用于主要研究的 452 份答复:研究发现,人工智能及其在营销领域产生的建议对营销人员和消费者都非常有用。就营销人员而言,人工智能对他们精确测量和预测其业务营业额非常有用。通过人工智能在营销领域的技术和创新,销售预测方法取得了巨大成功。实际意义:这项实证研究为确定和实施对营销人员和不同人口背景的消费者有用的营销影响铺平了道路。建议营销人员应获取完整的数据,包括消费者概况、人口背景、他们的购买细节和技术知识,这样他们就能生成适当的人工智能解决方案来吸引消费者,并激励他们在短时间内进行下一次购买。原创性/价值:人工智能还可以优化广告活动、保存消费者资料、快速与消费者沟通、明确营销方式,并根据消费者行为做出独立自主的营销决策。
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引用次数: 0
Faculty perception on digital transformation in education sector during pandamic 教师对 "潘达米 "期间教育领域数字化转型的看法
Pub Date : 2024-06-12 DOI: 10.56294/sctconf2024884
P. S. Swami, T. Hareesh Kumar, Y. Jahangir, Dr. William Castillo-González
The Corona learnt a lot of lessons to humans and also introduced sophisticated digital world to complete all the duties digitally. Employees are integral to the process of digital transformation, which is a great asset for established organizations. This research advances our knowledge of how workers in the education industry interpret the digital transition. The complexity of organizational change the primary focus of this research is digital transformation. Despite their broad support for digital transformation, teachers' perspectives vary over time about a variety of particular problems encountered along the employee change journey, according to the research. Adopting a social exchange lens in digital transformation knowledge is crucial because it represents a significant structural shift that might lead to the failure of well-designed transformation processes. This is where the stress, human values, and technological values come in. Sharing and departmental cooperation are implications for the education and service sectors. Common emotional responses to change are fear, uncertainty, and worry. Teachers might not be able to articulate how they are feelings or they may not want to say it to leadership. Over the last 200 years, the workplace has changed constantly due to new technology and more globalisation. Additionally, since analytical and creative tasks are becoming more and more important, flexibility is required. Productivity in these professions is supported by the availability of quiet places and adaptable spatial designs given that workers in these positions often need quiet and concentration.
科罗娜给人类上了很多课,还引入了先进的数字世界,以数字化方式完成所有职责。员工是数字化转型过程中不可或缺的一部分,这对于成熟的组织来说是一笔巨大的财富。这项研究增进了我们对教育行业员工如何理解数字化转型的了解。组织变革的复杂性 本研究的主要重点是数字化转型。研究显示,尽管教师们广泛支持数字化转型,但随着时间的推移,他们对员工变革过程中遇到的各种特殊问题的看法也不尽相同。在数字化转型知识中采用社会交流视角至关重要,因为它代表着一种重大的结构性转变,可能导致精心设计的转型过程失败。这就是压力、人类价值观和技术价值观的作用所在。共享和部门合作对教育和服务部门都有影响。对变革的常见情绪反应是恐惧、不确定和担忧。教师可能无法表达自己的感受,也可能不想对领导说。在过去的 200 年里,由于新技术和全球化的发展,工作场所不断发生变化。此外,由于分析性和创造性任务变得越来越重要,因此需要灵活性。由于这些岗位的工作人员往往需要安静和集中精力,因此,提供安静的场所和适应性强的空间设计有助于提高这些职业的工作效率。
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引用次数: 0
Investigation The Effect of Tellurium Addition on Corrosion Resistance of Ti6Al4V alloy 研究添加碲对 Ti6Al4V 合金耐腐蚀性的影响
Pub Date : 2024-06-12 DOI: 10.56294/sctconf2024914
Haydar H. J. Jamal Al-Deen, Basmal H Abdul Amir
The purpose of this study is to investigate the impact of Tellurium alloying element (0.5, 1, 1.5 ,2 ,2.5 ,3,3.5 ,4 ,4.5 and 5 wt%) on corrosion resistance of Ti6Al4V alloy in Hank and saliva solutions. All alloys have been prepared by powder metallurgy technique, the compact pressure was determined as 800MP and the green samples sintered at 350 C0 for 1h then at 550 C0 for 1h and at 1000 C0 for 2 h in inert gas (of Argon), then the samples cooled in the furnace to room temperature. The microstructure was observed using a light optical microscope and has shown that all specimens of alloys contain two regions: the α-Ti phase and the β-Ti phase. Generally, compared with the base alloy, the addition of the Te element leads to an increase in the α-phase due to the effect of Te as the α stabilizer element. Electrochemical tests (potentiodynamic polarization and OCP – Time measurement) in Hank's and saliva solutions were used to evaluate corrosion resistance of Ti6Al4V alloy. When tellurium was added, the OCP shifted to the positive direction. This makes the alloy more noble and increases its resistance to corrosion by decreasing corrosion current density. The percentage of improvement ranges from 2.50% to 61.92% in saliva solution and from 16.27% to 88.32% in Hank's solution. For both solutions, the best percentage of improvement is 5% Te.
本研究旨在探讨碲合金元素(0.5、1、1.5、2、2.5、3、3.5、4、4.5 和 5 wt%)对 Ti6Al4V 合金在 Hank 和唾液溶液中耐腐蚀性的影响。所有合金都是通过粉末冶金技术制备的,压制压力为 800MP,绿色样品在惰性气体(氩气)中先在 350 C0 下烧结 1 小时,然后在 550 C0 下烧结 1 小时,再在 1000 C0 下烧结 2 小时,然后样品在炉中冷却至室温。使用光学显微镜观察了微观结构,结果表明所有合金试样都包含两个区域:α-钛相和β-钛相。一般来说,与基合金相比,由于 Te 作为 α 稳定剂元素的作用,Te 元素的添加会导致 α 相的增加。在汉克溶液和唾液溶液中进行的电化学测试(电位极化和 OCP - 时间测量)用于评估 Ti6Al4V 合金的耐腐蚀性。加入碲后,OCP 向正方向移动。这使合金变得更加惰性,并通过降低腐蚀电流密度来提高其耐腐蚀性。唾液溶液中的改善百分比从 2.50% 到 61.92%,汉克溶液中的改善百分比从 16.27% 到 88.32%。两种溶液的最佳改进百分比均为 5%。
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引用次数: 0
Implication of industrial exposure training (iet) in career outlook of hotel management students 工业接触培训(IET)对酒店管理专业学生职业前景的影响
Pub Date : 2024-06-12 DOI: 10.56294/sctconf2024892
D. Gunaseelan, Seby P. Mathews, G. Nandhika, Dr. William Castillo-González
For a student of hotel management, industrial exposure training is their first real experience. During his or her IET, he or she will learn about the industry's current trends and job requirements. It also enables students to choose a department in which they could potentially find employment. Only via internships can theory be turned into practical knowledge; therefore, IET is a crucial consideration for all hotel management students.The main concept of this study to identify the impact of industrial exposure training in the generation of career outlook of hotel management students. This research is useful for students, colleges and hotels to understand the fruitfulness of IET in hotel management students. From the results it is very evident that IET plays a major role in the generation of career outlook of the students and through their training program they acquired required work behaviour, operational skills, interpersonal skills, and the awareness regarding the current trends in industry and most of the respondents agreed that they got clear vision regarding the industry. Finally, research concluded that IET plays vital role in developing industry related attributes in students.
对于酒店管理专业的学生来说,行业接触培训是他们第一次真正的体验。在 IET 期间,他或她将了解该行业的当前趋势和工作要求。它还能让学生选择有可能找到工作的部门。只有通过实习,才能将理论转化为实践知识;因此,IET 是所有酒店管理专业学生必须考虑的重要因素。这项研究对学生、学院和酒店都很有用,有助于他们了解 IET 对酒店管理专业学生的影响。研究结果表明,IET 对学生职业前景的形成起着重要作用,通过培训计划,他们获得了所需的工作行为、操作技能、人际交往技能以及对当前行业趋势的认识,大多数受访者都认为他们对行业有了清晰的认识。最后,研究得出结论,国际教育与培训在培养学生的行业相关素质方面发挥了重要作用。
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引用次数: 0
Analyzing the impact of brand resonance on consumer purchase intentions for fast moving consumer goods: an empirical study 分析品牌共鸣对快速消费品消费者购买意向的影响:一项实证研究
Pub Date : 2024-06-12 DOI: 10.56294/sctconf2024912
R. C. Kumaresan, S. Chandramohan, Dr. William Castillo-González
In the dynamic and highly competitive landscape of the Fast-Moving Consumer Goods (FMCG) industry, a multitude of companies are in a constant race, each one striving to outdo the others. This paper aims to delve deeper into the role of brands within this context. It seeks to explore and understand the significance of brands and how they can be leveraged to succeed in the FMCG sector. An extensive examination of the prevailing studies regarding this topic unveils a distinct void in research, especially regarding the notion of brand resonance. Despite its importance, there seems to be a lack of comprehensive research on this topic. It seeks to understand what elements play a crucial role in creating brand resonance and how it, in turn, impacts consumer purchasing decisions. To achieve this, the study employs a quantitative research approach. Data was collected through structured questionnaires, designed to gather relevant information from the respondents. The collected data was then analyzed using robust statistical tools. Confirmatory Factor Analysis (CFA) served to validate the measurement model, while Multiple Regression Analysis was utilized to grasp the connections among the variables. The findings of the study suggest a favourable correlation between brand resonance and intentions to purchase. These findings offer valuable insights for marketers operating in the FMCG sector. Understanding the factors that contribute to brand resonance can help them devise effective branding strategies, ultimately leading to increased sales and market share. Moreover, the study proposes potential paths for future investigation in this domain, thereby enriching the current understanding of the subject matter.
在快速消费品(FMCG)这个充满活力、竞争激烈的行业中,众多公司在不断竞争,每家公司都在努力超越其他公司。本文旨在深入探讨品牌在这一背景下的作用。本文旨在探索和理解品牌的意义,以及如何利用品牌在快速消费品行业取得成功。对有关这一主题的现有研究进行广泛考察后发现,在研究方面存在明显空白,尤其是在品牌共鸣概念方面。尽管品牌共鸣非常重要,但似乎缺乏对这一主题的全面研究。本研究旨在了解哪些因素在产生品牌共鸣中起着关键作用,以及品牌共鸣如何反过来影响消费者的购买决策。为此,本研究采用了定量研究方法。通过结构化问卷收集数据,旨在从受访者那里收集相关信息。然后使用可靠的统计工具对收集到的数据进行分析。确认因素分析(CFA)用于验证测量模型,而多元回归分析则用于把握变量之间的联系。研究结果表明,品牌共鸣与购买意向之间存在良好的相关性。这些发现为快速消费品行业的营销人员提供了宝贵的见解。了解导致品牌共鸣的因素有助于他们制定有效的品牌战略,最终提高销售额和市场份额。此外,本研究还为这一领域未来的调查提出了潜在的路径,从而丰富了目前对这一主题的理解。
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引用次数: 0
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