Pub Date : 2022-04-30DOI: 10.35308/jbkan.v6i1.4499
N. Andriyanto
Stock return is one of the triggers in the investment process, stock returns are often used as a measurement tool by investors in making comparisons of investment alternatives, this can help investors to know the company's success before investing. The purpose of this research is to examine and analyze empirically the effect of Debt to Equity Ratio, Return On Assets, Dividend Payout Ratio on stock returns. The research data were taken from companies listed on the Indonesia Stock Exchange in the period 2015 to 2020. The sample collection technique used the purposive sampling method, where there were only 9 companies that met the criteria and were analyzed using the classical assumption test and multiple linear regression analysis techniques with the help of software SPSS 2. Based on the results of the classical assumption test and the feasibility test of the resulting regression model is feasible and can be used for further analysis. The results show that Return On Assets has a positive and significant effect while Debt to Equity Ratio, and Dividend Payout Ratio has no effect on stock returns.
{"title":"Pengaruh Keputusan Pendanaan, Tingkat Profitabilitas, dan Kebijakan Dividen Terhadap Return Saham Perusahaan Sektor Utilitas, Insfrastruktur, dan Transportasi.","authors":"N. Andriyanto","doi":"10.35308/jbkan.v6i1.4499","DOIUrl":"https://doi.org/10.35308/jbkan.v6i1.4499","url":null,"abstract":"Stock return is one of the triggers in the investment process, stock returns are often used as a measurement tool by investors in making comparisons of investment alternatives, this can help investors to know the company's success before investing. The purpose of this research is to examine and analyze empirically the effect of Debt to Equity Ratio, Return On Assets, Dividend Payout Ratio on stock returns. The research data were taken from companies listed on the Indonesia Stock Exchange in the period 2015 to 2020. The sample collection technique used the purposive sampling method, where there were only 9 companies that met the criteria and were analyzed using the classical assumption test and multiple linear regression analysis techniques with the help of software SPSS 2. Based on the results of the classical assumption test and the feasibility test of the resulting regression model is feasible and can be used for further analysis. The results show that Return On Assets has a positive and significant effect while Debt to Equity Ratio, and Dividend Payout Ratio has no effect on stock returns.","PeriodicalId":272317,"journal":{"name":"Jurnal Bisnis Dan Kajian Strategi Manajemen","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122215828","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-04-30DOI: 10.35308/jbkan.v6i1.5435
Rizki Ridhasyah, Ikhsan Ikhsan, Nurma Gupita Dewi
Penelitian ini bertujuan untuk menguji pengaruh pergantian manajemen, financial distress, dan opini audit terhadap auditor switching. Variabel dependen dalam penelitian ini adalah auditor switching, sedangkan variabel independen yang diukur dalam riset ini adalah Pergantian manajemen, financial distress, dan opini audit. Jenis penelitian ini adalah penelitian kuantitatif. Populasi yang dalam penelitian ini adalah perusahaan yang terdaftar di Bursa Efek Indonesia pada tahun 2017-2019. Teknik pengambilan sampel yang digunakan adalah teknik purposive sampling. Penelitian ini memiliki 24 sampel perusahaan untuk 3 tahun observasi. Jenis data yang digunakan adalah sekunder yang diambil dari laporan keuangan perusahaan. Teknik analisis yang digunakan dalam penelitian ini adalah analisis regresi logistik. Hasil analisis dalam penelitian ini menunjukkan bahwa variabel opini audit berpengaruh negatif terhadap auditor switching. Sedangkan pergantian manajemen, dan financial distress, tidak berpengaruh terhadap auditor switching. Koefisien Determinasi (R2) dalam penelitian ini adalah sebesar 23% sedangkan sisanya dijelaskan oleh variabel lain diluar penelitian ini.
{"title":"Pengaruh Pergantian Manajemen, Financial Distress, dan Opini Audit Terhadap Auditor Switching (Pada Perusahaan Manufaktur Yang Terdaftar di BEI Tahun 2017-2019)","authors":"Rizki Ridhasyah, Ikhsan Ikhsan, Nurma Gupita Dewi","doi":"10.35308/jbkan.v6i1.5435","DOIUrl":"https://doi.org/10.35308/jbkan.v6i1.5435","url":null,"abstract":"Penelitian ini bertujuan untuk menguji pengaruh pergantian manajemen, financial distress, dan opini audit terhadap auditor switching. Variabel dependen dalam penelitian ini adalah auditor switching, sedangkan variabel independen yang diukur dalam riset ini adalah Pergantian manajemen, financial distress, dan opini audit. Jenis penelitian ini adalah penelitian kuantitatif. Populasi yang dalam penelitian ini adalah perusahaan yang terdaftar di Bursa Efek Indonesia pada tahun 2017-2019. Teknik pengambilan sampel yang digunakan adalah teknik purposive sampling. Penelitian ini memiliki 24 sampel perusahaan untuk 3 tahun observasi. Jenis data yang digunakan adalah sekunder yang diambil dari laporan keuangan perusahaan. Teknik analisis yang digunakan dalam penelitian ini adalah analisis regresi logistik. Hasil analisis dalam penelitian ini menunjukkan bahwa variabel opini audit berpengaruh negatif terhadap auditor switching. Sedangkan pergantian manajemen, dan financial distress, tidak berpengaruh terhadap auditor switching. Koefisien Determinasi (R2) dalam penelitian ini adalah sebesar 23% sedangkan sisanya dijelaskan oleh variabel lain diluar penelitian ini.","PeriodicalId":272317,"journal":{"name":"Jurnal Bisnis Dan Kajian Strategi Manajemen","volume":"52 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121910527","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-04-30DOI: 10.35308/jbkan.v6i1.5127
Azmir Gani, Ika Rahmadani, Sari Maulida Vonna, Linda Rahmazaniati, Rina Maulina
This research aims to examine the influence of e-commerce and the use of accounting information systems in decision making for entrepreneurship in the agro and marine industry sector in accounting students of Teuku Umar University. The population in this study is all active students of the Accounting Study Program class of 2017 and 2018, Faculty of Economics, Teuku Umar University who have taken courses in entrepreneurship and accounting information systems. The data analysis method used in this study is multiple linear regression analysis using SPSS and Microsoft Excel programs. Based on the results of research it is known that partially, e-commerce has a significant and positive influence on entrepreneurship decision making. The use of accounting information systems affects decision making. While simultaneously e-commerce and the use of accounting information systems have a significant effect on decision making for entrepreneurship
{"title":"Pengaruh E-Commerce dan Penggunaan Sistem Informasi Akuntansi dalam Pengambilan Keputusan untuk Berwirausaha Di Sektor Agro And Marine Industry (Studi Pada Mahasiswa Akuntansi Universitas Teuku Umar)","authors":"Azmir Gani, Ika Rahmadani, Sari Maulida Vonna, Linda Rahmazaniati, Rina Maulina","doi":"10.35308/jbkan.v6i1.5127","DOIUrl":"https://doi.org/10.35308/jbkan.v6i1.5127","url":null,"abstract":"This research aims to examine the influence of e-commerce and the use of accounting information systems in decision making for entrepreneurship in the agro and marine industry sector in accounting students of Teuku Umar University. The population in this study is all active students of the Accounting Study Program class of 2017 and 2018, Faculty of Economics, Teuku Umar University who have taken courses in entrepreneurship and accounting information systems. The data analysis method used in this study is multiple linear regression analysis using SPSS and Microsoft Excel programs. Based on the results of research it is known that partially, e-commerce has a significant and positive influence on entrepreneurship decision making. The use of accounting information systems affects decision making. While simultaneously e-commerce and the use of accounting information systems have a significant effect on decision making for entrepreneurship","PeriodicalId":272317,"journal":{"name":"Jurnal Bisnis Dan Kajian Strategi Manajemen","volume":"45 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128391352","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-04-30DOI: 10.35308/jbkan.v6i1.5247
Ina Syarifah
The aim of this paper is to find out the effect of soft selling on celebrity endorse, the effect of soft selling buying decision and the effect of celebrity endorse on buying decision. This research is an explanatory research. The sample includes 100 follower online shop account and celebrity endorse account. The sample is gathered by using non probability sampling technique with judgemental sampling . This study was a quantitative approach and data were analyzed using PLS (Partial Least Square). The results showed a positive and significant effect of soft selling on celebrity endorse, positive and significant effect of soft selling on buying decision, and positive and significant effect of celebrity endorse on buying decision. dan signifikan terhadap keputusan pembelian, dan celebrity endorse berpengaruh positif dan signifikan terhadap keputusan pembelian. estimate positif mengindikasikan bahwa variabel soft selling berpengaruh positif terhadap variabel keputusan pembelian. Berdasarkan hasil pengujian tersebut dapat disimpulkan bahwa hipotesis 2 diterima (H2= diterima). Hal ini menunjukkan bahwa ketika variabel soft selling ditingkatkan sebesar satu kali, maka variabel keputusan pembelian akan meningkat pula sebesar 34,4%.
本文的目的是研究软销售对名人代言的影响、软销售对购买决策的影响以及名人代言对购买决策的影响。本研究为解释性研究。样本包括100个追随者网上商店帐户和名人代言帐户。采用判断抽样的非概率抽样技术进行样本采集。本研究采用定量方法，数据分析采用偏最小二乘法(PLS)。结果显示，软销售对名人代言有正向显著影响，软销售对购买决策有正向显著影响，名人代言对购买决策有正向显著影响。Dan signfikan terhadap keputusan pembelian, Dan celebrity背书berpengaruh positive . Dan signfikan terhadap keputusan pembelian。预估正变量menginkasikan bahwa软卖berpengaruh正变量keputusan pembelian。Berdasarkan hasil penguin tersebut dapat disimpulse kan bahpoesis 2 (H2= diterima)。Hal ini menunjukkan bahwa ketika variabel soft selling ditingkatkan sebesar satu kali, maka variabel keputusan pembelian akan meningkat pula sebesar 34.4%。
{"title":"Pengaruh Soft Selling dalam Media Sosial Instagram dan Celebrity Endorse Terhadap Keputusan Pembelian","authors":"Ina Syarifah","doi":"10.35308/jbkan.v6i1.5247","DOIUrl":"https://doi.org/10.35308/jbkan.v6i1.5247","url":null,"abstract":"The aim of this paper is to find out the effect of soft selling on celebrity endorse, the effect of soft selling buying decision and the effect of celebrity endorse on buying decision. This research is an explanatory research. The sample includes 100 follower online shop account and celebrity endorse account. The sample is gathered by using non probability sampling technique with judgemental sampling . This study was a quantitative approach and data were analyzed using PLS (Partial Least Square). The results showed a positive and significant effect of soft selling on celebrity endorse, positive and significant effect of soft selling on buying decision, and positive and significant effect of celebrity endorse on buying decision. dan signifikan terhadap keputusan pembelian, dan celebrity endorse berpengaruh positif dan signifikan terhadap keputusan pembelian. estimate positif mengindikasikan bahwa variabel soft selling berpengaruh positif terhadap variabel keputusan pembelian. Berdasarkan hasil pengujian tersebut dapat disimpulkan bahwa hipotesis 2 diterima (H2= diterima). Hal ini menunjukkan bahwa ketika variabel soft selling ditingkatkan sebesar satu kali, maka variabel keputusan pembelian akan meningkat pula sebesar 34,4%.","PeriodicalId":272317,"journal":{"name":"Jurnal Bisnis Dan Kajian Strategi Manajemen","volume":"408 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123558047","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-10-31DOI: 10.35308/JBKAN.V5I2.4058
Alden Rajagukguk, H. Siagian
The profitability of a company is one of the bases for assessing the condition of a company, for that we need an analytical tool to be able to assess it. And it can be seen from the higher the inventory turnover, the better for the company to generate profits. So does account receivable turnover. The faster the cash return, the easier the company will be to continue to carry out its operational activities. The type of research used in this research is exploratorily followed by quantitative descriptive to explain the relationship and effect of inventory turnover, account receivable turnover and profitability. The result of this research are account receivable turnover has a strong and positive level of relationship to profitability. However, it has no significant effect on profitability. So does inventory turnover to profitability. Simultaneously, account receivable turnover and inventory turnover have a strong and positive level of relationship to profitability. Likewise, it has a significant effect on profitability.
{"title":"Inventory Turnover and Accounts Receivable Turnover on Profitability: An Evidence of Chemical Companies Listed In IDX","authors":"Alden Rajagukguk, H. Siagian","doi":"10.35308/JBKAN.V5I2.4058","DOIUrl":"https://doi.org/10.35308/JBKAN.V5I2.4058","url":null,"abstract":"The profitability of a company is one of the bases for assessing the condition of a company, for that we need an analytical tool to be able to assess it. And it can be seen from the higher the inventory turnover, the better for the company to generate profits. So does account receivable turnover. The faster the cash return, the easier the company will be to continue to carry out its operational activities. The type of research used in this research is exploratorily followed by quantitative descriptive to explain the relationship and effect of inventory turnover, account receivable turnover and profitability. The result of this research are account receivable turnover has a strong and positive level of relationship to profitability. However, it has no significant effect on profitability. So does inventory turnover to profitability. Simultaneously, account receivable turnover and inventory turnover have a strong and positive level of relationship to profitability. Likewise, it has a significant effect on profitability.","PeriodicalId":272317,"journal":{"name":"Jurnal Bisnis Dan Kajian Strategi Manajemen","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114920584","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-10-31DOI: 10.35308/JBKAN.V5I2.3731
R. Savira
The ongoing worldwide Coronavirus Disease (Covid-19) pandemic has a considerable impact on life, economic, social, health, education, and many more sectors. Several companies in Indonesia felt the impact of the Covid-19 pandemic, which resulted in companies having to concentrate on company management strategies that had a significant reaction in maximizing and ensuring business suitability during the Covid-19 pandemic. One of the most important strategies that must be maximized and considered is employee performance and employee contribution. During the covid-19 pandemic, which significantly affects employees' emotions and results in a lack of contribution or involvement in the company, poor work quality, making mistakes, not focusing on the work given, and if left unchecked in the long term, it will have an impact on the company's capacity to maintain the company's performance in difficult situations like this.There are two goals to be achieved in this article, namely how the strategies of these organizations deal with the pandemic and maintain employee involvement as well as employee performance during the Covid-19 pandemic. This article uses a literature review approach. The results of this article show that performance in various companies tends to decline. Therefore this article tries to explain how the role of the work environment in maintaining employee performance and employee contributions during the covid-19 pandemic.
{"title":"THE ROLE OF MANAGEMENT STRATEGY BY UTILIZING THE WORK ENVIRONMENT IN MAINTAINING EMPLOYEE CONTRIBUTIONS AND EMPLOYEE PERFORMANCE DURING THE COVID-19 PANDEMIC","authors":"R. Savira","doi":"10.35308/JBKAN.V5I2.3731","DOIUrl":"https://doi.org/10.35308/JBKAN.V5I2.3731","url":null,"abstract":"The ongoing worldwide Coronavirus Disease (Covid-19) pandemic has a considerable impact on life, economic, social, health, education, and many more sectors. Several companies in Indonesia felt the impact of the Covid-19 pandemic, which resulted in companies having to concentrate on company management strategies that had a significant reaction in maximizing and ensuring business suitability during the Covid-19 pandemic. One of the most important strategies that must be maximized and considered is employee performance and employee contribution. During the covid-19 pandemic, which significantly affects employees' emotions and results in a lack of contribution or involvement in the company, poor work quality, making mistakes, not focusing on the work given, and if left unchecked in the long term, it will have an impact on the company's capacity to maintain the company's performance in difficult situations like this.There are two goals to be achieved in this article, namely how the strategies of these organizations deal with the pandemic and maintain employee involvement as well as employee performance during the Covid-19 pandemic. This article uses a literature review approach. The results of this article show that performance in various companies tends to decline. Therefore this article tries to explain how the role of the work environment in maintaining employee performance and employee contributions during the covid-19 pandemic.","PeriodicalId":272317,"journal":{"name":"Jurnal Bisnis Dan Kajian Strategi Manajemen","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114466285","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-10-31DOI: 10.35308/JBKAN.V5I2.4165
H. Hikmah, B. Bagio
Penelitian ini bertujuan untuk mengetahui optimalisasi usahatani tebu di Kampung Blang Mancung Induk Kecamatan Ketol Kabupaten Aceh Tengah. Metode yang digunakan dalam penentuan sampel adalah secara sengaja (purposive sampling) . Hasil penelitian ini adalah bahwa usahatani tebu (Saccharum Officinarum L) di Kecamatan Ketol, Kabupaten Aceh Tengah sudah optimal. Hal ini dibuktikan dengan nilai penerimaan sebesar Rp.555.000.000. Petunjuk lainya, hasil perolehan biaya produksi menunjukan nilai sebesar Rp.131.719.677 dan pendapatan maksimal usahatani tebu sebesar Rp.423.280.323 sudah menunjukan pada produksi optimal . usaha tani tebu ini dikatakan sudah optimal dengan kriteria keputusan TR > TC maka usahatani tebu menguntungkan . Dari analisa produksi optimal usahatani tebu berdasarkan hasil prolehan biaya produksi dan penerimaan usahatani tebu di Kecamatan Ketol sudah optimal.
{"title":"OPTIMALISASI USAHATANI TEBU (Saccharum Officinarum L) di KABUPATEN ACEH TENGAH","authors":"H. Hikmah, B. Bagio","doi":"10.35308/JBKAN.V5I2.4165","DOIUrl":"https://doi.org/10.35308/JBKAN.V5I2.4165","url":null,"abstract":"Penelitian ini bertujuan untuk mengetahui optimalisasi usahatani tebu di Kampung Blang Mancung Induk Kecamatan Ketol Kabupaten Aceh Tengah. Metode yang digunakan dalam penentuan sampel adalah secara sengaja (purposive sampling) . Hasil penelitian ini adalah bahwa usahatani tebu (Saccharum Officinarum L) di Kecamatan Ketol, Kabupaten Aceh Tengah sudah optimal. Hal ini dibuktikan dengan nilai penerimaan sebesar Rp.555.000.000. Petunjuk lainya, hasil perolehan biaya produksi menunjukan nilai sebesar Rp.131.719.677 dan pendapatan maksimal usahatani tebu sebesar Rp.423.280.323 sudah menunjukan pada produksi optimal . usaha tani tebu ini dikatakan sudah optimal dengan kriteria keputusan TR > TC maka usahatani tebu menguntungkan . Dari analisa produksi optimal usahatani tebu berdasarkan hasil prolehan biaya produksi dan penerimaan usahatani tebu di Kecamatan Ketol sudah optimal.","PeriodicalId":272317,"journal":{"name":"Jurnal Bisnis Dan Kajian Strategi Manajemen","volume":"52 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131229881","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-10-31DOI: 10.35308/JBKAN.V5I2.4376
Tamitha Intasar Husen, Fitria Mandaraira
AbstractThis study was conducted to determine the business strategies implemented by Micro, Small and Medium Enterprises in dealing with the COVID-19 pandemic. The object of this research is the food industry with the trademark Wizz Kitchen which is located on Jln. Nasional Meurebo District, West Aceh Regency. The method used is a qualitative research method with a descriptive approach. From the results of the study, it is known that the use of the internet and social media as a means of marketing and supported by good quality products and services is the right business strategy to be implemented, especially in the midst of the Covid-19 pandemic, in addition to maintaining business continuity, it can also improve networks and build an image from consumers so that it can encourage business growth.Keywords : Business Strategy, Social Media, Product and Service QualityAbstrak Penelitian ini dilakukan untuk mengetahui strategi bisnis yang diterapkan oleh pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) dalam menghadapi pandemi covid-19. Objek penelitian adalah industri makanan dengan merek dagang Wizz Kitchen yang berlokasi di Jln. Nasional Kecamatan Meurebo Kabupaten Aceh Barat. Metode yang digunakan adalah metode penelitian kualitatif dengan pendekatan deskriptif. Dari hasil penelitian diketahui bahwa pemanfaatan internet dan media sosial sebagai sarana pemasaran serta di dukung dengan kualitas produk dan pelayanan yang baik adalah strategi bisnis yang tepat untuk diterapkan terutama di tengah pandemi Covid-19, selain dapat mempertahankan kelangsungan usaha juga dapat meningkatkan jaringan serta membangun citra yang baik dari konsumen sehingga bisa mendorong pertumbuhan bisnis.
摘要本研究旨在探讨中小微企业应对新冠肺炎疫情的经营策略。本研究的对象是位于Jln的以Wizz Kitchen为商标的食品行业。西亚齐摄政的国家莫雷波区。使用的方法是定性研究方法与描述性的方法。从研究结果来看，众所周知，利用互联网和社交媒体作为营销手段，并以优质的产品和服务为支持，是应该实施的正确商业战略，特别是在Covid-19大流行期间，除了保持业务连续性外，还可以改善网络并建立消费者形象，从而鼓励业务增长。关键词:商业战略，社交媒体，产品和服务质量摘要:Penelitian ini dilakukan untuk mengetahui战略，bisnis yang diterapkan oleh pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) dalam menghadapi covid-19大流行。目标:penelitian adalah工业，makanan, dengan, merek, dagang Wizz Kitchen, yang, berlokasi, Jln。国家Kecamatan Meurebo Kabupaten Aceh Barat。方法阳迪古纳肯，方法阳迪古纳肯，方法阳迪纳肯，方法阳迪纳肯，方法阳迪纳肯，方法阳迪纳肯。达里语hasil penelitian diketahui bahwa pemanfaatan互联网丹媒体sosial sebagai sarana pemasaran舒达迪dukung dengan kualitas produk丹杨pelayanan baik adalah strategi bisnis杨tepat为她diterapkan terutama di tengah pandemi Covid-19, selain dapat mempertahankan kelangsungan usaha轭dapat meningkatkan jaringan舒达membangun citra杨baik达里语konsumen sehingga bisa mendorong pertumbuhan bisnis。
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Pub Date : 2021-10-31DOI: 10.35308/JBKAN.V5I2.4378
M. Muzakir, Cici Damayanti
Tujuan dari penelitian ini adalah untuk mengetahui pengaruh Kemampuan Kreatifitas terhadap Keberhasilan kerja pegawai. Variabel Kemampuan Kreatifitas dan variabel keberhasilan kerja pegawai diuji dengan cara membagikan kuesioner kepada pegawai kantor Camat Mila. Penelitian ini dilakukan di kantor Camat Mila Kabupaten Pidie. Metode penelitian yang digunakan adalah penelitian kualitatif, teknik pengumpulan data dilakukan dengan membagikan kuesioner kepada responden. Sampel penelitian dalam penelitian ini adalah 18 orang pegawai pada Kantor Camat Mila Kabupaten Pidie. Hasil analisis menunjukkan bahwa Kemampuan Kreatifitas mempunyai pengaruh positif dan signifikan terhadap Keberhasilan kerja pegawai pada Kantor Camat Mila Kabupaten Pidie. Berdasarkan penelitian maka terbukti bahwa Adanya Pengaruh yang positif dan signifikan Antara Kreatifitas Pegawai Dengan Keberhasilan Kerja di Kantor Camat Mila Kabupaten Pidie yang di buktikan dengan jawaban responden yaitu sebanyak 12 orang responden (66,7%) yang menjawab dengan kategori sangat Setuju bahwa adanya pengaruh antara kreatifitas pegawai dengan keberhasilan kerja, diikuti dengan jawaban responden yang menjawab setuju yaitu sebanyak 4 orang (22,2%), sedangkan yang menjawab tidak setuju sebanyak 2 orang (11,1%) Kata Kunci : Kreativitas, Kesuksesan Kerja
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Pub Date : 2021-10-31DOI: 10.35308/JBKAN.V5I2.3801
Aria Dimas Pramudya
Penelitian ini bertujuan untuk mengetahui bagaimana cara yang tepat untuk meningkatkan frekuensi rata rata pada sebuah iklan di instagram advertising. Dengan menggunakan metode kualitatif deskriptif, melakukan wawancara dan mendapatkan data dari insight instagram advertising. Data yang diperoleh dipenelitian ini diolah dengan sejumlah metode analisis yaitu analisis Internal Based Resources, VRIN, dan analisis SWOT. Kemudian penulis melakukan analisis yang pada akhirnys mengusulkan strategi meningkatkan frekuensi rata rata iklan. Usulan strategi itu adalah “Optimalisasi instagram advertising dengan menggunakan jasa endorsement
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