Pub Date : 2022-10-31DOI: 10.35308/jbkan.v6i2.5941
Yusma Yana
{"title":"PENGARUH KUALITAS SUMBER DAYA MANUSIA TERHADAP KINERJA PEGAWAI DI BADAN NARKOTIKA NASIONAL PROVINSI SUMATERA SELATAN","authors":"Yusma Yana","doi":"10.35308/jbkan.v6i2.5941","DOIUrl":"https://doi.org/10.35308/jbkan.v6i2.5941","url":null,"abstract":"","PeriodicalId":272317,"journal":{"name":"Jurnal Bisnis Dan Kajian Strategi Manajemen","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128391601","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-10-31DOI: 10.35308/jbkan.v6i2.6206
Sara Yulis, Cici Darmayanti, Ikhsan Ikhsan, Cut Sri Firman Hastuti
The highest amount of village funds in Lueng Baro Village is in 2021 at Rp. 1,006,174,231,- where the funds are used for other fields such as the village government of Rp. 424,174,226, - the area of gampong development is Rp. 443,220,000, - in the field of community development, amounting to Rp. 39,550,000, - in the field of community empowerment of Rp. 111.900.000,- and the field of disaster management is Rp. 47.330.000,-. The purpose of this study was to determine the efforts made by the local government to optimize village funds in the agricultural sector. This type of research is qualitative using interview guidelines. The number of samples or informants in this study were 8 people. Based on the results of the research that has been carried out, it is obtained that the Efforts made by the Regional Government for Optimizing Village Funds in the Agriculture Sector to realize an independent village is that the village government supports it is to help make proposals for farmer groups and letters needed by farmers to get assistance from other parties such as the local government agency. agriculture for agricultural assistance. Provide village fund assistance for agriculture. Furthermore, the village independence of the farming community is good, although it is not fully independent. However, they no longer depend entirely on government assistance to run their agriculture, they work on their own to meet their agricultural needs and work together to build agricultural roads.
{"title":"OPTIMALISASI PEMANFAATAN DANA DESA UNTUK USAHA TANI DALAM MEWUJUDKAN DESA MANDIRI DI DESA LUENG BARO KECAMATAN SUNGAI MAS KABUPATEN ACEH BARAT","authors":"Sara Yulis, Cici Darmayanti, Ikhsan Ikhsan, Cut Sri Firman Hastuti","doi":"10.35308/jbkan.v6i2.6206","DOIUrl":"https://doi.org/10.35308/jbkan.v6i2.6206","url":null,"abstract":"The highest amount of village funds in Lueng Baro Village is in 2021 at Rp. 1,006,174,231,- where the funds are used for other fields such as the village government of Rp. 424,174,226, - the area of gampong development is Rp. 443,220,000, - in the field of community development, amounting to Rp. 39,550,000, - in the field of community empowerment of Rp. 111.900.000,- and the field of disaster management is Rp. 47.330.000,-. The purpose of this study was to determine the efforts made by the local government to optimize village funds in the agricultural sector. This type of research is qualitative using interview guidelines. The number of samples or informants in this study were 8 people. Based on the results of the research that has been carried out, it is obtained that the Efforts made by the Regional Government for Optimizing Village Funds in the Agriculture Sector to realize an independent village is that the village government supports it is to help make proposals for farmer groups and letters needed by farmers to get assistance from other parties such as the local government agency. agriculture for agricultural assistance. Provide village fund assistance for agriculture. Furthermore, the village independence of the farming community is good, although it is not fully independent. However, they no longer depend entirely on government assistance to run their agriculture, they work on their own to meet their agricultural needs and work together to build agricultural roads.","PeriodicalId":272317,"journal":{"name":"Jurnal Bisnis Dan Kajian Strategi Manajemen","volume":"342 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115883327","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-04-30DOI: 10.35308/jbkan.v6i1.4385
Zainal Putra
Kualitas pelayanan secara langsung berpengaruh positif terhadap kepuasan mahasiswa. Kualitas pelayanan secara langsung berpengaruh positif terhadap kinerja organisasi. Kualitas pelayanan secara tidak langsung berpengaruh positif terhadap kinerja organisasi melalui kepuasan mahasiswa. Hasil analisis multi group juga dibahas dalam penelitian ini.
{"title":"Meningkatkan Kinerja Organisasi pada Sektor Lembaga Pendidikan Tinggi: Analisis Multi Group Dengan PLS-SEM","authors":"Zainal Putra","doi":"10.35308/jbkan.v6i1.4385","DOIUrl":"https://doi.org/10.35308/jbkan.v6i1.4385","url":null,"abstract":"Kualitas pelayanan secara langsung berpengaruh positif terhadap kepuasan mahasiswa. Kualitas pelayanan secara langsung berpengaruh positif terhadap kinerja organisasi. Kualitas pelayanan secara tidak langsung berpengaruh positif terhadap kinerja organisasi melalui kepuasan mahasiswa. Hasil analisis multi group juga dibahas dalam penelitian ini.","PeriodicalId":272317,"journal":{"name":"Jurnal Bisnis Dan Kajian Strategi Manajemen","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122023355","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-04-30DOI: 10.35308/jbkan.v6i1.5292
Anton Mulyono Azis
There is uncertainty in the quality of raw materials delivered by suppliers to MSMEs Edi Plastik Bandung Regency, uncertainty in the quality of products delivered to consumers, information processing barriers regarding the decline in product prices in the market. The research was conducted at MSMEs Edi Plastik Bandung Regency which processed plastic waste into semi-finished goods. The research method used, namely descriptive methods with data collection techniques, namely through interviews and observations. The result of this study is that there are four actors involved in the supply chain. The flow of goods flows from upstream to downstream in the form of distribution of plastic waste raw materials from collectors and suppliers and distribution of products to consumers in the form of semi-finished products, while from downstream to upstream about returns and repairs. The flow of money uses two transactions, namely in cash, and transfers. The flow of information from downstream to upstream regarding capacity, delivery status, while from upstream to downstream regarding stock and ordering. Supervision of raw materials will overcome the uncertainty of raw material quality, the determination of product quality standards that can overcome the uncertainty of the products produced. The performance of MSMEs Edi Plastik Bandung Regency in the attributes of responsiveness, agility, and cost has achieved good performance. As for the reability and asset management attributes for asset turnover metrics are in the parity category.
供应商交付给中小微企业的原材料质量存在不确定性，交付给消费者的产品质量存在不确定性，有关市场产品价格下降的信息处理障碍。这项研究是在将塑料废物加工成半成品的中小微企业Edi plastic Bandung Regency进行的。本研究采用的方法，即描述性方法配合数据收集技术，即通过访谈和观察。本研究的结果是，有四个参与者参与供应链。商品的流动从上游流向下游，以塑料废旧原料从收集者和供应商处分配，产品以半成品的形式分配给消费者，而从下游流向上游则是退货和修理。资金流动使用两种交易，即现金交易和转账交易。从下游到上游的关于产能、交货状态的信息流，以及从上游到下游的关于库存和订单的信息流。对原材料的监管将克服原材料质量的不确定性，产品质量标准的确定即可以克服所生产产品的不确定性。中小微企业Edi plastic Bandung Regency的性能在响应性、敏捷性和成本属性上都取得了良好的表现。至于资产周转指标的可靠性和资产管理属性则属于奇偶性范畴。
{"title":"ANALISIS MANAJEMEN RANTAI PASOKAN PLASTIK STUDI PADA UMKM EDI PLASTIK KABUPATEN BANDUNG","authors":"Anton Mulyono Azis","doi":"10.35308/jbkan.v6i1.5292","DOIUrl":"https://doi.org/10.35308/jbkan.v6i1.5292","url":null,"abstract":"There is uncertainty in the quality of raw materials delivered by suppliers to MSMEs Edi Plastik Bandung Regency, uncertainty in the quality of products delivered to consumers, information processing barriers regarding the decline in product prices in the market. The research was conducted at MSMEs Edi Plastik Bandung Regency which processed plastic waste into semi-finished goods. The research method used, namely descriptive methods with data collection techniques, namely through interviews and observations. The result of this study is that there are four actors involved in the supply chain. The flow of goods flows from upstream to downstream in the form of distribution of plastic waste raw materials from collectors and suppliers and distribution of products to consumers in the form of semi-finished products, while from downstream to upstream about returns and repairs. The flow of money uses two transactions, namely in cash, and transfers. The flow of information from downstream to upstream regarding capacity, delivery status, while from upstream to downstream regarding stock and ordering. Supervision of raw materials will overcome the uncertainty of raw material quality, the determination of product quality standards that can overcome the uncertainty of the products produced. The performance of MSMEs Edi Plastik Bandung Regency in the attributes of responsiveness, agility, and cost has achieved good performance. As for the reability and asset management attributes for asset turnover metrics are in the parity category.","PeriodicalId":272317,"journal":{"name":"Jurnal Bisnis Dan Kajian Strategi Manajemen","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114076865","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-04-30DOI: 10.35308/jbkan.v6i1.5375
Yusnaidi Yusnaidi, Ishak Hasan, Mirdha Fahlevi SI
{"title":"Peluang, Tantangan dan Revitalisasi Peran Koperasi Di Era Revolusi Industri 4.0","authors":"Yusnaidi Yusnaidi, Ishak Hasan, Mirdha Fahlevi SI","doi":"10.35308/jbkan.v6i1.5375","DOIUrl":"https://doi.org/10.35308/jbkan.v6i1.5375","url":null,"abstract":"","PeriodicalId":272317,"journal":{"name":"Jurnal Bisnis Dan Kajian Strategi Manajemen","volume":"49 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133104531","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-04-30DOI: 10.35308/jbkan.v6i1.5364
Hafizh Fitrianna
This study aims to see how social media affects students' lifestyles. The focus of this research is assessing the consumptive behavior of students with the presence of social media. There are two money variables that will be tested in this article, the independent variable is social media and the dependent variable is student consumptive behavior. This article uses the Pearson correlation method to process correlation data or the relationship between social media and student consumptive behavior. Collecting data using a survey method, namely by distributing questionnaires to 81 respondents. The selected respondents are students. The respondent's questionnaire data was tested for validity to determine the validity of the questionnaire data. The questionnaire data was also tested for reliability to determine its consistency. All respondent data was processed using SPSS version 22. The results of the validity test of all questionnaire data were declared valid with the r arithmetic value higher than r table. The results of the reliability test of all questionnaire data were declared reliable with an alpha value greater than r table. The results of the correlation test for variable X against Variable Y using Pearson correlation. The result is that there is no significant effect between social media on the consumptive behavior of students.
这项研究旨在了解社交媒体如何影响学生的生活方式。本研究的重点是评估学生在社交媒体存在下的消费行为。本文将测试两个金钱变量，自变量是社交媒体，因变量是学生的消费行为。本文使用Pearson相关法来处理社交媒体与学生消费行为之间关系的相关数据。使用调查法收集数据，即向81名受访者分发问卷。选择的受访者是学生。对被调查者的问卷数据进行效度检验，以确定问卷数据的效度。对问卷数据进行信度检验，以确定其一致性。所有被调查者的数据均使用SPSS version 22进行处理。所有问卷数据效度检验结果均为有效，r算术值高于r表。所有问卷数据的信度检验结果均为可靠，alpha值大于r表。使用Pearson相关性对变量X和变量Y进行相关性检验的结果。结果表明，社交媒体对学生的消费行为没有显著影响。
{"title":"The Social Media’s Effect on Student Consumption Behavior","authors":"Hafizh Fitrianna","doi":"10.35308/jbkan.v6i1.5364","DOIUrl":"https://doi.org/10.35308/jbkan.v6i1.5364","url":null,"abstract":"This study aims to see how social media affects students' lifestyles. The focus of this research is assessing the consumptive behavior of students with the presence of social media. There are two money variables that will be tested in this article, the independent variable is social media and the dependent variable is student consumptive behavior. This article uses the Pearson correlation method to process correlation data or the relationship between social media and student consumptive behavior. Collecting data using a survey method, namely by distributing questionnaires to 81 respondents. The selected respondents are students. The respondent's questionnaire data was tested for validity to determine the validity of the questionnaire data. The questionnaire data was also tested for reliability to determine its consistency. All respondent data was processed using SPSS version 22. The results of the validity test of all questionnaire data were declared valid with the r arithmetic value higher than r table. The results of the reliability test of all questionnaire data were declared reliable with an alpha value greater than r table. The results of the correlation test for variable X against Variable Y using Pearson correlation. The result is that there is no significant effect between social media on the consumptive behavior of students.","PeriodicalId":272317,"journal":{"name":"Jurnal Bisnis Dan Kajian Strategi Manajemen","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125899916","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-04-30DOI: 10.35308/jbkan.v6i1.4775
M Fauzi, Awang Saputra
Honey product is one type of product that provides many economic and health benefits so that it is in great demand by all citizens of the world, even animals. There is a gap between production and consumption globally so that every country competes to increase its production not only for domestic needs but also to meet world demand for honey products. There are still many honey producers whom individuals or families manage so that the volume produced is still minimal, either for own consumption or directly sold to consumers. To meet global honey needs, the interests of medium-large companies are essential but still empower honey producers or individual honey farmers. The study aims to maintain its commitment to quality and halalness and corporate analysis strategy following the new institutional economics approach. This study uses descriptive qualitative research using literature studies. The study results found that the company is very committed to product quality assurance and halalness and implementing the company's strategy at level 4 as new institutional economics, namely economic order 3 with resource efficiency, the formation of marginal prices and structures, and business sustainability.
{"title":"Indonesia's Honey Competition Strategy: A New Institutional Economics Analysis","authors":"M Fauzi, Awang Saputra","doi":"10.35308/jbkan.v6i1.4775","DOIUrl":"https://doi.org/10.35308/jbkan.v6i1.4775","url":null,"abstract":"Honey product is one type of product that provides many economic and health benefits so that it is in great demand by all citizens of the world, even animals. There is a gap between production and consumption globally so that every country competes to increase its production not only for domestic needs but also to meet world demand for honey products. There are still many honey producers whom individuals or families manage so that the volume produced is still minimal, either for own consumption or directly sold to consumers. To meet global honey needs, the interests of medium-large companies are essential but still empower honey producers or individual honey farmers. The study aims to maintain its commitment to quality and halalness and corporate analysis strategy following the new institutional economics approach. This study uses descriptive qualitative research using literature studies. The study results found that the company is very committed to product quality assurance and halalness and implementing the company's strategy at level 4 as new institutional economics, namely economic order 3 with resource efficiency, the formation of marginal prices and structures, and business sustainability.","PeriodicalId":272317,"journal":{"name":"Jurnal Bisnis Dan Kajian Strategi Manajemen","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115986255","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-04-30DOI: 10.35308/jbkan.v6i1.5404
Rayatul Rehan Safitri, A. Anas
This study aims to discover the implementation of the 7P marketing mix strategy by PT Perkebunan Nusantara IV Unit Bah Butong which released a new product to enter the retail market in Indonesia. The product is a black tea with the brand name “Teh Butong”. The tea produced is categorized as powdered tea and teabags with premium and regular quality. This study uses qualitative methods with data collection using interviews and observation techniques of PTPN IV employees that are responsible for the teh Butong product. The results of the study showed the importance of implementing the 7P marketing mix strategy as an effective way to obtain the consumers. This study also explained how PTPN IV's efforts in maximizing the marketing activities of its new tea products by utilizing the 7P marketing mix strategy as an effort to increase sales to achieve the targets of the company.
本研究旨在发现PT Perkebunan Nusantara IV Unit Bah Butong发布新产品进入印尼零售市场的7P营销组合策略的实施情况。该产品是一种品牌为“茶布通”的红茶。生产的茶叶分为茶粉和袋装茶，品质优良，质量稳定。本研究采用定性方法，通过访谈和观察技术，对负责布通产品的PTPN IV员工进行数据收集。研究结果显示了实施7P营销组合策略作为获得消费者的有效途径的重要性。本研究还解释了PTPN IV如何通过利用7P营销组合策略最大化其新茶产品的营销活动，以努力增加销售，以实现公司的目标。
{"title":"PENERAPAN STRATEGI MARKETING MIX TERHADAP PRODUK TEH BUTONG PADA PT PERKEBUNAN NUSANTARA IV UNIT TEH BAH BUTONG","authors":"Rayatul Rehan Safitri, A. Anas","doi":"10.35308/jbkan.v6i1.5404","DOIUrl":"https://doi.org/10.35308/jbkan.v6i1.5404","url":null,"abstract":"This study aims to discover the implementation of the 7P marketing mix strategy by PT Perkebunan Nusantara IV Unit Bah Butong which released a new product to enter the retail market in Indonesia. The product is a black tea with the brand name “Teh Butong”. The tea produced is categorized as powdered tea and teabags with premium and regular quality. This study uses qualitative methods with data collection using interviews and observation techniques of PTPN IV employees that are responsible for the teh Butong product. The results of the study showed the importance of implementing the 7P marketing mix strategy as an effective way to obtain the consumers. This study also explained how PTPN IV's efforts in maximizing the marketing activities of its new tea products by utilizing the 7P marketing mix strategy as an effort to increase sales to achieve the targets of the company.","PeriodicalId":272317,"journal":{"name":"Jurnal Bisnis Dan Kajian Strategi Manajemen","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123696424","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
AbstractThe rapid development of internet technology makes online media very feasible to be used as a means to spread various types of advertisements for products that people need. Online advertising can be found on social media such as Instagram, Twitter, Youtube, Websites, and others that are accessed using the internet. It is interesting to see how useful the impact of advertising in online media is. The theory used in this study is the advertising theory of Kotler and Keller, while the method used in this study is a qualitative research method. The results of this study indicate the impact of the usefulness of advertising in online media including; The cost is relatively cheap, can reach a wide market, estimate the time required, introduce products and companies to the wider community, and so on. Based on these results, of course, advertising promotion in online media has a fairly effective and beneficial impact on the promotion of a company's products.Keywords: Advertising, Online Media, Impact of Advertising, Benefits of Online Advertising
{"title":"Dampak Pemanfaatan Iklan Pada Aplikasi Online","authors":"Cut Devi Maulidasari, Damrus Damrus, Tamitha Intasar Husen","doi":"10.35308/jbkan.v6i1.5191","DOIUrl":"https://doi.org/10.35308/jbkan.v6i1.5191","url":null,"abstract":"AbstractThe rapid development of internet technology makes online media very feasible to be used as a means to spread various types of advertisements for products that people need. Online advertising can be found on social media such as Instagram, Twitter, Youtube, Websites, and others that are accessed using the internet. It is interesting to see how useful the impact of advertising in online media is. The theory used in this study is the advertising theory of Kotler and Keller, while the method used in this study is a qualitative research method. The results of this study indicate the impact of the usefulness of advertising in online media including; The cost is relatively cheap, can reach a wide market, estimate the time required, introduce products and companies to the wider community, and so on. Based on these results, of course, advertising promotion in online media has a fairly effective and beneficial impact on the promotion of a company's products.Keywords: Advertising, Online Media, Impact of Advertising, Benefits of Online Advertising","PeriodicalId":272317,"journal":{"name":"Jurnal Bisnis Dan Kajian Strategi Manajemen","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114325445","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The pandemic that has struck since 2019 has changed many aspects of life, including the community's economy. One of the most affected categories of society are Micro, Small and Medium Enterprises (MSMEs). It takes a lot of effort to adapt and maintain business activities during a pandemic, one of the efforts is to often innovate and be creative. Creativity can be increased if the human resources have a commitment, especially affective commitment. In this study, researchers analyzed the effect of affective commitment on the creativity of MSME actors as an effort to maintain their business activities. Using a quantitative method with questionnaires distributed to 34 SMEs in Gampong Peuniti, Banda Aceh, the researchers found that affective commitment had a positive and significant effect on creativity. However, only 15.8% of the creativity variable can be explained through affective commitment. This shows that there are still many other variables that can be used by further researchers in analyzing the factors that influence the creativity of human resources.
{"title":"Hubungan Komitmen Afektif dan Kreatifitas Pelaku Usaha Mikro Kecil dan Menengah dalam Mempertahankan Bisnis Pasca Pandemi","authors":"Nabila Hilmy Zhafira, Yusnaidi Yusnaidi, Chairiyaton Chairiyaton, Tamitha Intasar Husen","doi":"10.35308/jbkan.v6i1.5391","DOIUrl":"https://doi.org/10.35308/jbkan.v6i1.5391","url":null,"abstract":"The pandemic that has struck since 2019 has changed many aspects of life, including the community's economy. One of the most affected categories of society are Micro, Small and Medium Enterprises (MSMEs). It takes a lot of effort to adapt and maintain business activities during a pandemic, one of the efforts is to often innovate and be creative. Creativity can be increased if the human resources have a commitment, especially affective commitment. In this study, researchers analyzed the effect of affective commitment on the creativity of MSME actors as an effort to maintain their business activities. Using a quantitative method with questionnaires distributed to 34 SMEs in Gampong Peuniti, Banda Aceh, the researchers found that affective commitment had a positive and significant effect on creativity. However, only 15.8% of the creativity variable can be explained through affective commitment. This shows that there are still many other variables that can be used by further researchers in analyzing the factors that influence the creativity of human resources.","PeriodicalId":272317,"journal":{"name":"Jurnal Bisnis Dan Kajian Strategi Manajemen","volume":"88 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129150267","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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