Purpose – The occurrence of bottlenecks, congestion, increased fuel consumption and environmental pollution are the basic problems of large urban areas, especially when it comes to tourist areas where with the local population roads are used by visitors who, during or after a stay are looking for some way of transportation. Regardless of the final destinations, the tourist activity strives to meet the needs and requirements of visitors to the maximum, so their offer must be attractive, fast and accessible at all times, as well as adaptable to changes in travel habits. With regard to the specific criteria of the local economic, social and environmental policy mobility services should be adapted to different target groups, including a unique travel option that would facilitate the stay of tourists. The aim of this paper is to: (1) explore MaaS concept (2) explore the importance and benefits of MaaS concept (3) and to explore the importance and benefits of MaaS concept in area of tourism. Methodology – In order to investigate and achieve the set goals, world and Croatian literature was used and analyzed by searching the databases such as Wos, Scopus, Google Scholar, using the search phrase ("mobility as a service” OR sustainable development) AND (“transport” OR “tourism”). For this purpose, a survey was conducted to explore the importance of MaaS in the field of tourism on the basis of which the advantages and benefits of the mentioned concept as one of the main conditions for sustainable development were analyzed. Findings – As no research has been conducted in the territory of the Republic of Croatia that investigates the application of the MaaS concept in the field of tourism and its importance and contribution to strengthening tourism, this research contributes to strengthening the awareness of individuals about this concept and its application. The intention and goal of this research was to make aware general public of the importance of the Maas concept. Although MaaS concept is a relatively new concept it takes on increasing importance; therefore, it needs to be strongly and systematically developed further. By analyzing the relevant scientific sources and based on the results of the research, it can be concluded that a strategic approach to the MaaS concept can provide a numerous of advantages and benefits. Recommendations for further research is to include data from other countries of the European Union (EU) or from neighboring countries in order to be able to compare data by specific areas. Contribution – By introducing the concept of MaaS in the segment of tourism, it opens the possibility for visitors to access a wide selection of public and private carriers through a digital platform. The trip for each user is planned separately according to the previously collected data on the demand and supply of transport services, combining them with information on the preferences of the participants themselves. Simply put, the traveler can plan, boo
{"title":"ROLE OF MaaS IN TOURISM","authors":"I. Martinčević, P. Brlek, N. Domjan","doi":"10.20867/tosee.06.34","DOIUrl":"https://doi.org/10.20867/tosee.06.34","url":null,"abstract":"Purpose – The occurrence of bottlenecks, congestion, increased fuel consumption and environmental pollution are the basic problems of large urban areas, especially when it comes to tourist areas where with the local population roads are used by visitors who, during or after a stay are looking for some way of transportation. Regardless of the final destinations, the tourist activity strives to meet the needs and requirements of visitors to the maximum, so their offer must be attractive, fast and accessible at all times, as well as adaptable to changes in travel habits. With regard to the specific criteria of the local economic, social and environmental policy mobility services should be adapted to different target groups, including a unique travel option that would facilitate the stay of tourists. The aim of this paper is to: (1) explore MaaS concept (2) explore the importance and benefits of MaaS concept (3) and to explore the importance and benefits of MaaS concept in area of tourism. Methodology – In order to investigate and achieve the set goals, world and Croatian literature was used and analyzed by searching the databases such as Wos, Scopus, Google Scholar, using the search phrase (\"mobility as a service” OR sustainable development) AND (“transport” OR “tourism”). For this purpose, a survey was conducted to explore the importance of MaaS in the field of tourism on the basis of which the advantages and benefits of the mentioned concept as one of the main conditions for sustainable development were analyzed. Findings – As no research has been conducted in the territory of the Republic of Croatia that investigates the application of the MaaS concept in the field of tourism and its importance and contribution to strengthening tourism, this research contributes to strengthening the awareness of individuals about this concept and its application. The intention and goal of this research was to make aware general public of the importance of the Maas concept. Although MaaS concept is a relatively new concept it takes on increasing importance; therefore, it needs to be strongly and systematically developed further. By analyzing the relevant scientific sources and based on the results of the research, it can be concluded that a strategic approach to the MaaS concept can provide a numerous of advantages and benefits. Recommendations for further research is to include data from other countries of the European Union (EU) or from neighboring countries in order to be able to compare data by specific areas. Contribution – By introducing the concept of MaaS in the segment of tourism, it opens the possibility for visitors to access a wide selection of public and private carriers through a digital platform. The trip for each user is planned separately according to the previously collected data on the demand and supply of transport services, combining them with information on the preferences of the participants themselves. Simply put, the traveler can plan, boo","PeriodicalId":276966,"journal":{"name":"Tourism in Southern and Eastern Europe","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126324752","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Purpose – The importance of the "data gold rush" that occurs in real time on various social media platforms is recognized by various tourism stakeholders and researcher. To extract knowledge from textual data, the purpose of this study is to apply text mining techniques to social media data. Methodology – Descriptive statistical analysis is conducted to quantify the activity of hotel brands on Facebook. The topic modelling technique Latent Dirichlet Allocation (LDA) is used to extract and validate knowledge from text data of 25 Croatian four- and five- star hotel brands that were active on social media in 2019. Sentiment analysis is used to identify personal attitudes expressed through user-generated text that hotel brands promote by posting messages on Facebook pages. Findings – The LDA analysis of the Croatian hotel posts extracted 6 topics: Wellbeing, Atmosphere, Promotion, Gastronomy, Surrounding and Satisfaction. The results of the sentiment analysis indicated that Facebook page followers are more likely to express positive sentiments reflecting an overall satisfaction with the promoted products, services and staff by hotel brands. Contribution – It is a unique study that provides an analysis of textual data in Croatian hospitality research. The application of the multimodal approach contributes to a better uses of contents in possible different strategies so that effective indicators can be given to perform an effective communication. This study provides recommendations, challenges, and current insights into applied communication strategies for marketers to increase a greater number of tourists visiting destinations.
{"title":"SENTIMENT ANALYSIS AND MULTIMODAL APPROACH APPLIED TO SOCIAL MEDIA CONTENT IN HOSPITALITY INDUSTRY","authors":"Jelena Mušanović, R. Folgieri, Maja Gregorić","doi":"10.20867/tosee.06.36","DOIUrl":"https://doi.org/10.20867/tosee.06.36","url":null,"abstract":"Purpose – The importance of the \"data gold rush\" that occurs in real time on various social media platforms is recognized by various tourism stakeholders and researcher. To extract knowledge from textual data, the purpose of this study is to apply text mining techniques to social media data. Methodology – Descriptive statistical analysis is conducted to quantify the activity of hotel brands on Facebook. The topic modelling technique Latent Dirichlet Allocation (LDA) is used to extract and validate knowledge from text data of 25 Croatian four- and five- star hotel brands that were active on social media in 2019. Sentiment analysis is used to identify personal attitudes expressed through user-generated text that hotel brands promote by posting messages on Facebook pages. Findings – The LDA analysis of the Croatian hotel posts extracted 6 topics: Wellbeing, Atmosphere, Promotion, Gastronomy, Surrounding and Satisfaction. The results of the sentiment analysis indicated that Facebook page followers are more likely to express positive sentiments reflecting an overall satisfaction with the promoted products, services and staff by hotel brands. Contribution – It is a unique study that provides an analysis of textual data in Croatian hospitality research. The application of the multimodal approach contributes to a better uses of contents in possible different strategies so that effective indicators can be given to perform an effective communication. This study provides recommendations, challenges, and current insights into applied communication strategies for marketers to increase a greater number of tourists visiting destinations.","PeriodicalId":276966,"journal":{"name":"Tourism in Southern and Eastern Europe","volume":"47 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132346829","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
D. Gračan, Marina Barkiđija Sotošek, Rea Matošević
Purpose – of this paper is to analyze participants’ profiles (characteristics) and level of their satisfaction with the offer provided in a destination. Convention tourism is extremely useful and has a number of impacts on the economy of a particular destination as well as the country. Methodology – The empirical research was concerned with exploring trends in convention tourism. The research was conducted in two convention hotels in Poreč using the survey method from 24 to 27 April 2019 and 120 properly filled questionnaires were collected. Findings – Most of the subjects were satisfied with the audiovisual equipment of the hall, quality of the exhibitors at the convention, convention program and the comfort of the hall, accessibility of the destination, the attractions in the destination, the additional content and the value for money. Participants were not satisfied with the schedule of the event and level of use of technology during the convention, which certainly points to necessary changes in the convention itself. Contribution – Conventions have an impact on the development of tourism by increasing offseason movements and creating a new image of Istria so the results of this paper could be valuable to the Istrian tourism board but also to the hotels and other facilities who are trying to profit from the convention tourism.
{"title":"ASSESMENT OF CONVENTION PARTICIPANTS' SATISFACTION TOWARDS THE IMPROVEMENT OF BUSINESS TOURISM OFFER: A CASE STUDY OF ISTRIA, CROATIA","authors":"D. Gračan, Marina Barkiđija Sotošek, Rea Matošević","doi":"10.20867/tosee.06.21","DOIUrl":"https://doi.org/10.20867/tosee.06.21","url":null,"abstract":"Purpose – of this paper is to analyze participants’ profiles (characteristics) and level of their satisfaction with the offer provided in a destination. Convention tourism is extremely useful and has a number of impacts on the economy of a particular destination as well as the country. Methodology – The empirical research was concerned with exploring trends in convention tourism. The research was conducted in two convention hotels in Poreč using the survey method from 24 to 27 April 2019 and 120 properly filled questionnaires were collected. Findings – Most of the subjects were satisfied with the audiovisual equipment of the hall, quality of the exhibitors at the convention, convention program and the comfort of the hall, accessibility of the destination, the attractions in the destination, the additional content and the value for money. Participants were not satisfied with the schedule of the event and level of use of technology during the convention, which certainly points to necessary changes in the convention itself. Contribution – Conventions have an impact on the development of tourism by increasing offseason movements and creating a new image of Istria so the results of this paper could be valuable to the Istrian tourism board but also to the hotels and other facilities who are trying to profit from the convention tourism.","PeriodicalId":276966,"journal":{"name":"Tourism in Southern and Eastern Europe","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127843772","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Purpose – During the COVID-19 pandemic, the ways of using technology have expanded, i.e. more and more residents in their area have been using the advantages of technology development for satisfying their everyday needs. The purpose of this paper is to determine the impact of the COVID-19 pandemic on the use of mobile applications by the local population in Rijeka as a smart tourism destination. Methodology – The research will be conducted in the form of a structural questionnaire among the local population of the city of Rijeka. The extent to which the local population has been using smart technology in Rijeka before and during the pandemic will be explored. The descriptive statistics and t-test will be used to analyse the research results. Findings – The paper will determine the importance of smart technology for both locals and tourists. The analysis of the research results will define which smart technologies in the pandemic conditions make it easier for the local population to fulfil their everyday obligations, and therefore also for tourists who mainly arrive to satisfy their basic life needs. Contribution – The obtained research results will be of use to the destination management when designing the tourism product of the destination because the research will provide the information on which smart technologies are necessary to be developed in order to meet the basic needs of tourists in a destination which is safe and easy to "consume". Today, the decision to travel is primarily influenced by the protection of tourists’ health in a destination
{"title":"THE IMPACT OF THE COVID-19 PANDEMIC ON THE USE OF MOBILE APPLICATIONS BY THE LOCAL POPULATION IN THE SMART TOURISM DESTINATION","authors":"Z. Zadel, Nikolina Šerić Honović, Damir Magaš","doi":"10.20867/tosee.06.53","DOIUrl":"https://doi.org/10.20867/tosee.06.53","url":null,"abstract":"Purpose – During the COVID-19 pandemic, the ways of using technology have expanded, i.e. more and more residents in their area have been using the advantages of technology development for satisfying their everyday needs. The purpose of this paper is to determine the impact of the COVID-19 pandemic on the use of mobile applications by the local population in Rijeka as a smart tourism destination. Methodology – The research will be conducted in the form of a structural questionnaire among the local population of the city of Rijeka. The extent to which the local population has been using smart technology in Rijeka before and during the pandemic will be explored. The descriptive statistics and t-test will be used to analyse the research results. Findings – The paper will determine the importance of smart technology for both locals and tourists. The analysis of the research results will define which smart technologies in the pandemic conditions make it easier for the local population to fulfil their everyday obligations, and therefore also for tourists who mainly arrive to satisfy their basic life needs. Contribution – The obtained research results will be of use to the destination management when designing the tourism product of the destination because the research will provide the information on which smart technologies are necessary to be developed in order to meet the basic needs of tourists in a destination which is safe and easy to \"consume\". Today, the decision to travel is primarily influenced by the protection of tourists’ health in a destination","PeriodicalId":276966,"journal":{"name":"Tourism in Southern and Eastern Europe","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130654269","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Danijela Ferjanić Hodak, O. Kesar, Ingeborg Matečić
Purpose – The intent of this study was to compare the extent to which Croatia’s wellness tourism products are comparable to those in the leading wellness destinations in Europe. The purpose of this paper is to explore wellness experts' perception of possibilities and limitations of Croatia's convergence to contemporary wellness trends, to explore willingness and intention of service providers to improve their wellness tourism products, and to provide some policy recommendations that would bring Croatia's wellness destinations closer to benchmark wellness destinations in Europe. Methodology – This qualitative research is based on primary and secondary data collection. A desk research method was used to identify the key trends, select benchmark destinations, and to analyze Croatia’s wellness tourism offer. For primary data collection, a focus group was used to explore experts' perception on wellness tourism offer in Croatia and willingness and intention of wellness service providers to improve their offer according to global trends. Findings – The research proved that wellness is still an increasingly attractive tourism product, but also revealed large variations in its quality across Europe. Although Croatia’s wellness tourism offer suffers from mediocrity, absence of standards and vision of future development, it has significant potentials to become internationally competitive. Contribution – The main contribution of this research is four-fold: 1) provides overview of new market trends in wellness business, 2) enables insight into current state and ways of improvement of wellness tourism offer in Croatia, 3) discusses intention of wellness managers to improve wellness tourism offer, and 4) provides some policy recommendations to improve its convergence towards global standards and best practices.
{"title":"THE CONVERGENCE OF CROATIA’S WELLNESS TOURISM OFFER TOWARDS BENCHMARK DESTINATIONS IN EUROPE: PERCEPTION OF WELLNESS EXPERTS","authors":"Danijela Ferjanić Hodak, O. Kesar, Ingeborg Matečić","doi":"10.20867/tosee.06.15","DOIUrl":"https://doi.org/10.20867/tosee.06.15","url":null,"abstract":"Purpose – The intent of this study was to compare the extent to which Croatia’s wellness tourism products are comparable to those in the leading wellness destinations in Europe. The purpose of this paper is to explore wellness experts' perception of possibilities and limitations of Croatia's convergence to contemporary wellness trends, to explore willingness and intention of service providers to improve their wellness tourism products, and to provide some policy recommendations that would bring Croatia's wellness destinations closer to benchmark wellness destinations in Europe. Methodology – This qualitative research is based on primary and secondary data collection. A desk research method was used to identify the key trends, select benchmark destinations, and to analyze Croatia’s wellness tourism offer. For primary data collection, a focus group was used to explore experts' perception on wellness tourism offer in Croatia and willingness and intention of wellness service providers to improve their offer according to global trends. Findings – The research proved that wellness is still an increasingly attractive tourism product, but also revealed large variations in its quality across Europe. Although Croatia’s wellness tourism offer suffers from mediocrity, absence of standards and vision of future development, it has significant potentials to become internationally competitive. Contribution – The main contribution of this research is four-fold: 1) provides overview of new market trends in wellness business, 2) enables insight into current state and ways of improvement of wellness tourism offer in Croatia, 3) discusses intention of wellness managers to improve wellness tourism offer, and 4) provides some policy recommendations to improve its convergence towards global standards and best practices.","PeriodicalId":276966,"journal":{"name":"Tourism in Southern and Eastern Europe","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131020585","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Purpose - Unfavorable conditions in the macro environment (Covid-19, economic crisis, depopulation) pose new challenges to the tourism industry and thus to the training of future tourism professionals. The aim of this paper is to explore the level of entrepreneurial intention of students at the Faculty of Tourism and Hospitality Management in Croatian tourism in response to the modern environment (analysis of the influence of the environment on the level of entrepreneurial intention). Methodology - The paper investigates the entrepreneurial intentions and skills of students of the Faculty of Tourism and Hospitality Management. The research, using a questionnaire based on a sample of 323 undergraduate students, shows the motivation factors of the entrepreneurial intentions in the context of the Covid-19 pandemic. Exploratory factor analysis is used to establish four levels of motivation to pursue entrepreneurial activity. Findings - The theoretical level of research analyzes the influence of unfavorable macroeconomic conditions on tourism and their impact on students' entrepreneurial intentions. Existing research mainly focuses on personal challenges which provides the greatest incentive to start a new business. The influence of the social and societal environment is playing the most important role according to the research results. Contribution - The article determines the level of entrepreneurship of students in tourism who need to develop their skills in a practical sense. The study can be extended to under-graduate students and compared with similar studies conducted in other tourism and hospitality faculties to determine entrepreneurial intention.
{"title":"THE ENTREPRENEURIAL INTENTIONS OF TOURISM AND HOSPITALITY STUDENTS IN THE FACE OF THE COVID-19 PANDEMIC","authors":"C. Stipanović, Elena Rudan, V. Zubović","doi":"10.20867/tosee.06.48","DOIUrl":"https://doi.org/10.20867/tosee.06.48","url":null,"abstract":"Purpose - Unfavorable conditions in the macro environment (Covid-19, economic crisis, depopulation) pose new challenges to the tourism industry and thus to the training of future tourism professionals. The aim of this paper is to explore the level of entrepreneurial intention of students at the Faculty of Tourism and Hospitality Management in Croatian tourism in response to the modern environment (analysis of the influence of the environment on the level of entrepreneurial intention). Methodology - The paper investigates the entrepreneurial intentions and skills of students of the Faculty of Tourism and Hospitality Management. The research, using a questionnaire based on a sample of 323 undergraduate students, shows the motivation factors of the entrepreneurial intentions in the context of the Covid-19 pandemic. Exploratory factor analysis is used to establish four levels of motivation to pursue entrepreneurial activity. Findings - The theoretical level of research analyzes the influence of unfavorable macroeconomic conditions on tourism and their impact on students' entrepreneurial intentions. Existing research mainly focuses on personal challenges which provides the greatest incentive to start a new business. The influence of the social and societal environment is playing the most important role according to the research results. Contribution - The article determines the level of entrepreneurship of students in tourism who need to develop their skills in a practical sense. The study can be extended to under-graduate students and compared with similar studies conducted in other tourism and hospitality faculties to determine entrepreneurial intention.","PeriodicalId":276966,"journal":{"name":"Tourism in Southern and Eastern Europe","volume":"53 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131284374","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
E. Mrnjavac, R. Maršanić, D. Pupavac, Ljudevit Krpan
The purpose of this study is to understand whether and to which extent hotel enterprises, under the impact of the COVID-19 pandemic, have adjusted their business strategies with regard to parking services, given the change in the structure of guests, that is, a decrease in the number of air-travel guests and an increase in the number of car-travel guests. The study examines changes in turnover and guest structure in hotels in central and southern Dalmatia that were focused on air-travel guests in the pre-pandemic period. The study involved desk research to obtain insight into the responses of hotel enterprises to changed business conditions as a result of the pandemic, with special reference to the modification of business strategies in those segments deemed to be of special importance to individual destinations. This was followed by primary research using the interview method and involving managers in destinations accessible largely by air transport. The aim was to understand the quantitative and qualitative changes in guest turnover caused by the pandemic and to examine the attitude and resulting responses of managers in the segment of parking services for hotel guests. The study reveals the drop and change in the structure of hotel guest turnover and presents the various responses of managers, which ranged from implementing no measures to ensure the required parking spaces, to developing elaborate models. The contribution of the study is that it identifies the different strategic approaches that can be taken to ensure parking services for hotel guests, as those services are a crucial determinant of the quality of a hotel offering. The modified strategies of hotels in the segment of parking services for guests can serve as a platform upon which individual hotels, based on their specific features, could build their own business models, for the purpose of maintaining a certain turnover of guests until the time the situation in the market returns to normal.
{"title":"PARKING SERVICES IN THE HOTEL PRODUCT: ADDRESSING THE CHALLENGES OF THE CORONAVIRUS PANDEMIC","authors":"E. Mrnjavac, R. Maršanić, D. Pupavac, Ljudevit Krpan","doi":"10.20867/tosee.06.35","DOIUrl":"https://doi.org/10.20867/tosee.06.35","url":null,"abstract":"The purpose of this study is to understand whether and to which extent hotel enterprises, under the impact of the COVID-19 pandemic, have adjusted their business strategies with regard to parking services, given the change in the structure of guests, that is, a decrease in the number of air-travel guests and an increase in the number of car-travel guests. The study examines changes in turnover and guest structure in hotels in central and southern Dalmatia that were focused on air-travel guests in the pre-pandemic period. The study involved desk research to obtain insight into the responses of hotel enterprises to changed business conditions as a result of the pandemic, with special reference to the modification of business strategies in those segments deemed to be of special importance to individual destinations. This was followed by primary research using the interview method and involving managers in destinations accessible largely by air transport. The aim was to understand the quantitative and qualitative changes in guest turnover caused by the pandemic and to examine the attitude and resulting responses of managers in the segment of parking services for hotel guests. The study reveals the drop and change in the structure of hotel guest turnover and presents the various responses of managers, which ranged from implementing no measures to ensure the required parking spaces, to developing elaborate models. The contribution of the study is that it identifies the different strategic approaches that can be taken to ensure parking services for hotel guests, as those services are a crucial determinant of the quality of a hotel offering. The modified strategies of hotels in the segment of parking services for guests can serve as a platform upon which individual hotels, based on their specific features, could build their own business models, for the purpose of maintaining a certain turnover of guests until the time the situation in the market returns to normal.","PeriodicalId":276966,"journal":{"name":"Tourism in Southern and Eastern Europe","volume":"137 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132698882","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Ana Čuić Tanković, Jelena Kapeš, Valentina Kraljić
Purpose – Besides possessing professional knowledge, tourism service providers need to have expressed communication skills and soft skills in order to offer a better tourism service. In this paper, the tourism employees' set of soft and communication skills is analysed and compared from two different points of view: tourists on the one hand and future tourism professionals, i.e., tourism students, on the other. Therefore, the main purpose of this study is to analyse the importance and differences in the perception of soft skills and communication skills in the tourism and hospitality sector from these two standpoints. Methodology – Two structured questionnaires were used to collect primary data: the first questionnaire aimed at examining the tourists' attitudes regarding the importance of soft and communication skills (N=431), and the second one, at analysing the importance of soft and communication skills from the perspective of future tourism professionals (N=404). The research results are presented using descriptive statistics, the t-test, and the Mann-Whitney U test. Findings – The results indicate that both groups are aware of the importance of communication and soft skills. The statistically significant differences between the tourist sample and the future tourism professional sample were found for all items of the Soft skills factor, with the exception of the items Demonstrating respect, Integrity, and Responsibility. Both samples show similarities with regard to all kinds of Communication skills. Statistically significant differences in the perception of all five Communication skills items from tourists' and future tourism professionals' perspectives were found. Contribution – The paper contributes to the theory by systematizing and analysing the literature and conceptualizing the soft skills and communication skills up to date. Its empirical contribution derives from the examination of data related to the tourist sample and the future tourism employee sample. This different point of view contributes to filling the research gap and opens new future research directions. By examining the most important soft skills and communication skills from these two perspectives, this study provides a practical implication for tourism educators and hospitality managers, revealing the communication skills and soft skills that require further development.
{"title":"IMPORTANCE OF SOFT SKILLS AND COMMUNICATION SKILLS IN TOURISM: VIEWPOINT FROM TOURISTS AND FUTURE TOURISM EMPLOYEES","authors":"Ana Čuić Tanković, Jelena Kapeš, Valentina Kraljić","doi":"10.20867/tosee.06.12","DOIUrl":"https://doi.org/10.20867/tosee.06.12","url":null,"abstract":"Purpose – Besides possessing professional knowledge, tourism service providers need to have expressed communication skills and soft skills in order to offer a better tourism service. In this paper, the tourism employees' set of soft and communication skills is analysed and compared from two different points of view: tourists on the one hand and future tourism professionals, i.e., tourism students, on the other. Therefore, the main purpose of this study is to analyse the importance and differences in the perception of soft skills and communication skills in the tourism and hospitality sector from these two standpoints. Methodology – Two structured questionnaires were used to collect primary data: the first questionnaire aimed at examining the tourists' attitudes regarding the importance of soft and communication skills (N=431), and the second one, at analysing the importance of soft and communication skills from the perspective of future tourism professionals (N=404). The research results are presented using descriptive statistics, the t-test, and the Mann-Whitney U test. Findings – The results indicate that both groups are aware of the importance of communication and soft skills. The statistically significant differences between the tourist sample and the future tourism professional sample were found for all items of the Soft skills factor, with the exception of the items Demonstrating respect, Integrity, and Responsibility. Both samples show similarities with regard to all kinds of Communication skills. Statistically significant differences in the perception of all five Communication skills items from tourists' and future tourism professionals' perspectives were found. Contribution – The paper contributes to the theory by systematizing and analysing the literature and conceptualizing the soft skills and communication skills up to date. Its empirical contribution derives from the examination of data related to the tourist sample and the future tourism employee sample. This different point of view contributes to filling the research gap and opens new future research directions. By examining the most important soft skills and communication skills from these two perspectives, this study provides a practical implication for tourism educators and hospitality managers, revealing the communication skills and soft skills that require further development.","PeriodicalId":276966,"journal":{"name":"Tourism in Southern and Eastern Europe","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124122977","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Purpose – the Tourism-Led Economic Growth Hypothesis (TLGH) is fundamental to the development of the tourism countries. The following research stresses the ever-growing importance of knowledge and creativity– through various disciplines – on national competitiveness and overall economic and tourism development. Emphasis will be given to the particulars of the tourism industry, the achieved level of economic growth, the tourism and economic competitiveness as well as the level of creativity. The study asserts that the nation’s economic and tourism development corresponds to the acquired competitiveness and creativity level. Methodology – the relationship between the variables which indicate economic and tourism development, knowledge, competitiveness and creative economy, will be examined through the comparative study on the case of EU countries (EU28). Multiple linear regression model (MLR) is tested on the case of Croatia (IBM SPSS). Findings – in today’s global crisis, one of the ways to promote economic wealth and growth is supporting service and creative industries. Tourism, as a part of the economic growth model, has a strong positive impact on the creative economy and competitiveness. The optimal development model of tourism economies is global comprehensive approach and it encompasses multidisciplinary relationship with all economic activities. Competitiveness, creativity, economic and tourism growth can be used as variables in forecasting tourism demand and tourism consumption. Contribution – the research’s contribution is reflected in a comprehensive study of the competitiveness and creative economy with a particular emphasis on tourism. The proposed macroeconomic model forms an excellent basis for the conduction of an economic policy and the employment of the appropriate instruments.
{"title":"ENHANCING COMPETITIVENESS FOR ECONOMIC AND TOURISM GROWTH: CASE OF CROATIA","authors":"A. Jelušić, Karmen Mikulič","doi":"10.20867/tosee.06.26","DOIUrl":"https://doi.org/10.20867/tosee.06.26","url":null,"abstract":"Purpose – the Tourism-Led Economic Growth Hypothesis (TLGH) is fundamental to the development of the tourism countries. The following research stresses the ever-growing importance of knowledge and creativity– through various disciplines – on national competitiveness and overall economic and tourism development. Emphasis will be given to the particulars of the tourism industry, the achieved level of economic growth, the tourism and economic competitiveness as well as the level of creativity. The study asserts that the nation’s economic and tourism development corresponds to the acquired competitiveness and creativity level. Methodology – the relationship between the variables which indicate economic and tourism development, knowledge, competitiveness and creative economy, will be examined through the comparative study on the case of EU countries (EU28). Multiple linear regression model (MLR) is tested on the case of Croatia (IBM SPSS). Findings – in today’s global crisis, one of the ways to promote economic wealth and growth is supporting service and creative industries. Tourism, as a part of the economic growth model, has a strong positive impact on the creative economy and competitiveness. The optimal development model of tourism economies is global comprehensive approach and it encompasses multidisciplinary relationship with all economic activities. Competitiveness, creativity, economic and tourism growth can be used as variables in forecasting tourism demand and tourism consumption. Contribution – the research’s contribution is reflected in a comprehensive study of the competitiveness and creative economy with a particular emphasis on tourism. The proposed macroeconomic model forms an excellent basis for the conduction of an economic policy and the employment of the appropriate instruments.","PeriodicalId":276966,"journal":{"name":"Tourism in Southern and Eastern Europe","volume":"48 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130367854","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Purpose – Storytelling is a very actual trend in destinations´ promotion. Travel narratives are renowned for the ability to arouse interest in the reader. The stories can be told in a written form, visual form, or in a form of movements (dances, theatre, etc.). Travel narratives can include more detailed information, they evoke emotions and empathy. Empathy has then a positive relation to behavioral intentions. Therefore, storytelling as a concept is more and more adopted by destination marketing organisations (DMOs). The approach and use of the concept can be different. The aim of the paper is to identify the approaches, and structures used by DMOs and to reveal the level of readers´ or tourists´ involvement in the narratives. Methodology – The main purpose of research is reached by conducting an empirical study using the qualitative methods of analysis - content analysis, deconstruction of the stories, analyzing the story structure, and comparison of the identified structures with the theory. Quantitative analysis, descriptive statistics and contingency tables are used to analyse the frequency and combinations of storytelling structures and approaches of the DMOs. Findings – A narrative is the central theme of the communication in 65.12% of analyzed campaigns. The most used structures are Petal and Hero´s Journey. The tourists are the main characters in 55.81% of the analyzed campaigns. They are also involved in the story creation in 46.51%. The most used communication channel is YouTube; this is valid on all levels of destinations. Contribution – Storytelling is an important part of destinations´ marketing, however, the research usually brings insight from a narrow or specific point of view (e.g., analysis of one platform or in a form of a case study). This research brings a comprehensive view of the narrative structures used for destinations based on empirical research from several destinations and a deep analysis of the content.
{"title":"APPROACHES TO STORYTELLING AND NARRATIVE STRUCTURES IN DESTINATION MARKETING","authors":"Zuzana Kvítková, Zdenka Petrů","doi":"10.20867/tosee.06.28","DOIUrl":"https://doi.org/10.20867/tosee.06.28","url":null,"abstract":"Purpose – Storytelling is a very actual trend in destinations´ promotion. Travel narratives are renowned for the ability to arouse interest in the reader. The stories can be told in a written form, visual form, or in a form of movements (dances, theatre, etc.). Travel narratives can include more detailed information, they evoke emotions and empathy. Empathy has then a positive relation to behavioral intentions. Therefore, storytelling as a concept is more and more adopted by destination marketing organisations (DMOs). The approach and use of the concept can be different. The aim of the paper is to identify the approaches, and structures used by DMOs and to reveal the level of readers´ or tourists´ involvement in the narratives. Methodology – The main purpose of research is reached by conducting an empirical study using the qualitative methods of analysis - content analysis, deconstruction of the stories, analyzing the story structure, and comparison of the identified structures with the theory. Quantitative analysis, descriptive statistics and contingency tables are used to analyse the frequency and combinations of storytelling structures and approaches of the DMOs. Findings – A narrative is the central theme of the communication in 65.12% of analyzed campaigns. The most used structures are Petal and Hero´s Journey. The tourists are the main characters in 55.81% of the analyzed campaigns. They are also involved in the story creation in 46.51%. The most used communication channel is YouTube; this is valid on all levels of destinations. Contribution – Storytelling is an important part of destinations´ marketing, however, the research usually brings insight from a narrow or specific point of view (e.g., analysis of one platform or in a form of a case study). This research brings a comprehensive view of the narrative structures used for destinations based on empirical research from several destinations and a deep analysis of the content.","PeriodicalId":276966,"journal":{"name":"Tourism in Southern and Eastern Europe","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129705419","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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