Purpose – The COVID-19 pandemic has a major impact on the operation of hospitality establishments today. Conscious entrepreneurs have exploited this critical situation to carry out self-revision and examined the opportunities to open towards new models. But what is the situation with culinary events? The period of recovery after a crisis often shifts in a new direction of operation such as the emergence of sustainable approaches in gastronomy and tourism. In order to showcase exemplary methods, our main research question is “what sustainable practices are applied in European culinary festivals”? Methodology – The following study is primarily based on the identification of best practices from European gastronomic festivals. Using benchmarking methodology is a complex, systematic process including the creation of new standards in order to provide ideas for event organizers to make their festivals more sustainable. Findings – The results were allocated within four dimensions (ingredients and food served; organization; communication and programs; local communities and culture), assigning each practice to specific aspects by dimension. Based on the results, we can state that “local thinking” appears across the dimensions in exemplary practices, regarding the culture of settlements hosting the festivals as well as the procurement of ingredients. Moreover, in connection with the social pillar of sustainability, while promoting local family businesses, the transfer and preservation of local culture by the festivals must also play a key role. Contribution – We were seeking functional implementation ideas that can help strengthen sustainable gastronomic tourism in the post-crisis recovery period. Our goal is to detect and showcase these examples and raise the awareness of event organizers.
{"title":"SUSTAINABLE BEST PRACTICES OF EUROPEAN CULINARY FESTIVALS","authors":"Bence Csapody, K. Ásványi, M. Jászberényi","doi":"10.20867/tosee.06.11","DOIUrl":"https://doi.org/10.20867/tosee.06.11","url":null,"abstract":"Purpose – The COVID-19 pandemic has a major impact on the operation of hospitality establishments today. Conscious entrepreneurs have exploited this critical situation to carry out self-revision and examined the opportunities to open towards new models. But what is the situation with culinary events? The period of recovery after a crisis often shifts in a new direction of operation such as the emergence of sustainable approaches in gastronomy and tourism. In order to showcase exemplary methods, our main research question is “what sustainable practices are applied in European culinary festivals”? Methodology – The following study is primarily based on the identification of best practices from European gastronomic festivals. Using benchmarking methodology is a complex, systematic process including the creation of new standards in order to provide ideas for event organizers to make their festivals more sustainable. Findings – The results were allocated within four dimensions (ingredients and food served; organization; communication and programs; local communities and culture), assigning each practice to specific aspects by dimension. Based on the results, we can state that “local thinking” appears across the dimensions in exemplary practices, regarding the culture of settlements hosting the festivals as well as the procurement of ingredients. Moreover, in connection with the social pillar of sustainability, while promoting local family businesses, the transfer and preservation of local culture by the festivals must also play a key role. Contribution – We were seeking functional implementation ideas that can help strengthen sustainable gastronomic tourism in the post-crisis recovery period. Our goal is to detect and showcase these examples and raise the awareness of event organizers.","PeriodicalId":276966,"journal":{"name":"Tourism in Southern and Eastern Europe","volume":"48 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121808324","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Ana-Marija Vrtodušić Hrgović, Elisabeth Brito, Ema Petaković
Purpose – The research focuses on analysing the service quality in tourist accommodation in households. The aim of this paper is to determine whether there are statistically significant differences in the perception of quality service (technical and functional quality aspect), with emphasis on quality improvement. Methodology – The research was based on a structured questionnaire, which was carried out during the summer months of 2020, on a sample of 168 tourists who stayed in tourist accommodation in households. According to the type of data obtained, statistical differences between multiple groups are examined using nonparametric Kruskal-Wallis H Test in IBM SPSS Statistic software. Findings – The results indicate that there are statistically significant differences in the perception of service quality with regard to socio-demographic characteristics of the respondents. Foreign guests visiting Croatia and staying in tourist accommodation in households rate the quality of service at a higher rate compared to domestic guests. Regarding the differences based on qualification levels and age, individuals with university degrees, and those in the age group 60-77 tend to give statistically significantly higher ratings to quality elements. Contribution – The scientific contribution of the research is seen in widening the knowledge on service quality as well as the development of a measuring instrument for measuring service quality taking in to account tourist accommodation in households. Its practical contribution can be seen in the comparison of service quality dimensions, taking into account socio - demographic characteristics of respondents, based on which improvement of quality can be made in this segment of accommodation offer.
{"title":"TOURIST ACCOMMODATION IN HOUSEHOLDS - PERCEPTION OF SERVICE QUALITY","authors":"Ana-Marija Vrtodušić Hrgović, Elisabeth Brito, Ema Petaković","doi":"10.20867/tosee.06.52","DOIUrl":"https://doi.org/10.20867/tosee.06.52","url":null,"abstract":"Purpose – The research focuses on analysing the service quality in tourist accommodation in households. The aim of this paper is to determine whether there are statistically significant differences in the perception of quality service (technical and functional quality aspect), with emphasis on quality improvement. Methodology – The research was based on a structured questionnaire, which was carried out during the summer months of 2020, on a sample of 168 tourists who stayed in tourist accommodation in households. According to the type of data obtained, statistical differences between multiple groups are examined using nonparametric Kruskal-Wallis H Test in IBM SPSS Statistic software. Findings – The results indicate that there are statistically significant differences in the perception of service quality with regard to socio-demographic characteristics of the respondents. Foreign guests visiting Croatia and staying in tourist accommodation in households rate the quality of service at a higher rate compared to domestic guests. Regarding the differences based on qualification levels and age, individuals with university degrees, and those in the age group 60-77 tend to give statistically significantly higher ratings to quality elements. Contribution – The scientific contribution of the research is seen in widening the knowledge on service quality as well as the development of a measuring instrument for measuring service quality taking in to account tourist accommodation in households. Its practical contribution can be seen in the comparison of service quality dimensions, taking into account socio - demographic characteristics of respondents, based on which improvement of quality can be made in this segment of accommodation offer.","PeriodicalId":276966,"journal":{"name":"Tourism in Southern and Eastern Europe","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125496190","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Purpose – The article presents the results of a study evaluating the efficiency, benefits, and contribution to the sustainable development of destination of the Certification Leading Quality Trails – Best of Europe in the Czech Republic in Lužnice Valley Hiking Trail. Methodology – The cost-benefit analysis was used for the evaluation of the efficiency of the certification. HEAT (Health economic assessment tool) method was used for quantification of the economic benefits from improving health due to hiking activity on the monitored route. The evaluation of non-financial benefits was based on indicators of the sustainability of destination development in the economic, social, and environmental areas, and on the aspect of visitors´ satisfaction. Findings – The economic efficiency of the certification is low. However, the non-financial benefits of the certified trail are significant. The research showed the benefits of the trail certification in several aspects: the improvement of the quality of the tourist hiking trail led to greater satisfaction of tourists and their better experience. Another benefit is the increase of the image of the destination (Toulava). The certification of the trail contributed also to the sustainable development of the destination in all three pillars. Contribution – The investigation confirmed the importance and benefits of the trail certification. There was a significant improvement in the quality of the route and increased tourist satisfaction. This creates potential for further sustainable development of the destination and related services. Therefore, it is recommended that other hiking trails in the Czech Republic also undergo certification.
{"title":"EVALUATION OF THE BENEFITS OF THE CERTIFICATION LEADING QUALITY TRAILS – BEST OF EUROPE: CASE STUDY LUŽNICE VALLEY HIKING TRAIL","authors":"Liběna Jarolímková, J. Vaníček, Blanka Bejdáková","doi":"10.20867/tosee.06.25","DOIUrl":"https://doi.org/10.20867/tosee.06.25","url":null,"abstract":"Purpose – The article presents the results of a study evaluating the efficiency, benefits, and contribution to the sustainable development of destination of the Certification Leading Quality Trails – Best of Europe in the Czech Republic in Lužnice Valley Hiking Trail. Methodology – The cost-benefit analysis was used for the evaluation of the efficiency of the certification. HEAT (Health economic assessment tool) method was used for quantification of the economic benefits from improving health due to hiking activity on the monitored route. The evaluation of non-financial benefits was based on indicators of the sustainability of destination development in the economic, social, and environmental areas, and on the aspect of visitors´ satisfaction. Findings – The economic efficiency of the certification is low. However, the non-financial benefits of the certified trail are significant. The research showed the benefits of the trail certification in several aspects: the improvement of the quality of the tourist hiking trail led to greater satisfaction of tourists and their better experience. Another benefit is the increase of the image of the destination (Toulava). The certification of the trail contributed also to the sustainable development of the destination in all three pillars. Contribution – The investigation confirmed the importance and benefits of the trail certification. There was a significant improvement in the quality of the route and increased tourist satisfaction. This creates potential for further sustainable development of the destination and related services. Therefore, it is recommended that other hiking trails in the Czech Republic also undergo certification.","PeriodicalId":276966,"journal":{"name":"Tourism in Southern and Eastern Europe","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127604297","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Purpose – touristic destinations develop over time, which is why, in order to get a comprehensive picture of their development, it is necessary to observe it's dynamics. Methodology – in this paper system dynamics methodology and of DPSIR framework will use. In order to model reasoning behind the TALC behaviour, presented research in this paper leans on TALC logistic curve. Findings – deeper analysis of the causes and/or consequences elements of destination (sub)system (supply and demand) will indicate way of affect touristic area life cycle dynamics. Contribution – better understanding of the background structure of TALC pattern behaviour may help destination managers/planners to bring appropriate policies to move destination’s sustainability towards higher level of organisation.
{"title":"MODELLING DYNAMICS OF THE TALC WITH SYSTEM DYNAMICS METHODOLOGY AND DPSIR FRAMEWORK","authors":"M. Hell","doi":"10.20867/tosee.06.23","DOIUrl":"https://doi.org/10.20867/tosee.06.23","url":null,"abstract":"Purpose – touristic destinations develop over time, which is why, in order to get a comprehensive picture of their development, it is necessary to observe it's dynamics. Methodology – in this paper system dynamics methodology and of DPSIR framework will use. In order to model reasoning behind the TALC behaviour, presented research in this paper leans on TALC logistic curve. Findings – deeper analysis of the causes and/or consequences elements of destination (sub)system (supply and demand) will indicate way of affect touristic area life cycle dynamics. Contribution – better understanding of the background structure of TALC pattern behaviour may help destination managers/planners to bring appropriate policies to move destination’s sustainability towards higher level of organisation.","PeriodicalId":276966,"journal":{"name":"Tourism in Southern and Eastern Europe","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127922691","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
P. Pereira, João Martins, Graham Bell, Tarmo Kalvet, Shabnam Pasandideh
Purpose - The quest for sustainable cultural tourism is undoubtedly connected with local communities. This paper presents the approaches taken by IMPACTOUR Project Pilots Community members to overcome COVID- 19 issues. Methodology - A conceptual framework for this research is applied. The data gathering for this paper followed a methodology based on surveys, webinars and workshops, inside the IMPACTOUR project pilots. Findings - A common belief is that digital is the key to sustainable Cultural Tourism. Different solutions were reported, such as digitalization of museums content, digital campaigns towards tourists, more and easily understandable digital information, digital events, or digital marketing. Several destinations suffered a considerable reduction in international mass tourism, but an increase of local and cross-border tourism was found as the new normal. Also, the proposed Sustainability-Green-Digital triangle could be the key to unlock hidden treasures and move towards new and more sustainable Cultural Tourism business models. Contribution -Based on our research, the results of this paper are applicable as a resilient strategy for Cultural Tourism Communities. The findings are a new approach, the sustainability-greendigital triangle, which can be seen as an instrument for decision and policymakers to boost their strategies and find best practices for any future unpredictable situation.
{"title":"COVID-19 AND MITIGATION STRATEGIES: THE IMPACTOUR PILOTS COMMUNITY PERSPECTIVE","authors":"P. Pereira, João Martins, Graham Bell, Tarmo Kalvet, Shabnam Pasandideh","doi":"10.20867/tosee.06.40","DOIUrl":"https://doi.org/10.20867/tosee.06.40","url":null,"abstract":"Purpose - The quest for sustainable cultural tourism is undoubtedly connected with local communities. This paper presents the approaches taken by IMPACTOUR Project Pilots Community members to overcome COVID- 19 issues. Methodology - A conceptual framework for this research is applied. The data gathering for this paper followed a methodology based on surveys, webinars and workshops, inside the IMPACTOUR project pilots. Findings - A common belief is that digital is the key to sustainable Cultural Tourism. Different solutions were reported, such as digitalization of museums content, digital campaigns towards tourists, more and easily understandable digital information, digital events, or digital marketing. Several destinations suffered a considerable reduction in international mass tourism, but an increase of local and cross-border tourism was found as the new normal. Also, the proposed Sustainability-Green-Digital triangle could be the key to unlock hidden treasures and move towards new and more sustainable Cultural Tourism business models. Contribution -Based on our research, the results of this paper are applicable as a resilient strategy for Cultural Tourism Communities. The findings are a new approach, the sustainability-greendigital triangle, which can be seen as an instrument for decision and policymakers to boost their strategies and find best practices for any future unpredictable situation.","PeriodicalId":276966,"journal":{"name":"Tourism in Southern and Eastern Europe","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131222876","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Purpose – Understanding how and why people travel, decide and select a specific place, and what they expect from their destination to meet their actual needs is also a highly important topic. The goal of this article is to investigate the elements that influence Serbian visitors' decision to visit Croatia (Cratian coastline) as a destination. The most important characteristics, components, and types of tourism destinations are analysed. The definition of consumer behavior is explained, as well as the idiosyncrasies of the decision-making process. The most important internal and environmental elements that influence tourist decision-making are summarized. An examination of the cultural, societal, and personal psychological aspects that influence decision-making of Serbian tourists to travel to Croatian cost with different attributes like see, cultural and natural attractions, image, price, human resources is done. Methodology – As a result, the decision-making process is extremely difficult, particularly when determining which factors are more significant than others. The Analytical Hierarchical Process (AHP) method, which has a strong mathematical foundation, could be used to find a good solution to this problem. The Analytical-hierarchy process (AHP) is a systematic way to solving complicated problems that leverages hierarchical structures by generating priorities for various options decided by decision makers. AHP can aid tourism decision-making by examining a large number of decision factors (e.g., factors influencing destination choice, motives for visiting a place, hotel site selection, tourist indicators) and measuring the relevance of each component impacting the decision. The questionnaire used for this manuscript was taken from the paper Blešić et al. (2018). The questionnaire consist of five factors that include 22 items. Findings – Destination amenities, tourism infrastructure, cultural attractions, human resources, price, environmental features are the importnant attributes for choosing Croatian coast as tourism destination. Contribution – this study makes a valuable contribution by highlighting tourists’ motives for visiting coastline destinations in Croatia. Finally, understanding the motivations and preferences of tourists is critical to realizing the full potential of tourism. Consumer behavior research is crucial for tourism sector stakeholders because it can provide important insights into who the tourist is and how stakeholders (travel agencies, hotels, restaurants, food producers, cultural organizations, and so on) can target and develop markets successfully. This research will help researchers better understand what inspires Serbian tourists to visit a Croatian coastal location. The findings will indicate the most common travel motivations that lead Serbian travelers to choose Croatia as their vacation location.
目的——了解人们旅行的方式和原因，决定和选择一个特定的地方，以及他们对目的地的期望，以满足他们的实际需求也是一个非常重要的话题。本文的目的是调查影响塞尔维亚游客决定将克罗地亚(克罗地亚海岸线)作为目的地的因素。分析了旅游目的地最重要的特征、组成部分和类型。解释了消费者行为的定义，以及决策过程的特质。总结了影响旅游决策的最重要的内部因素和环境因素。研究了影响塞尔维亚游客前往克罗地亚旅游的文化、社会和个人心理方面的因素，这些因素具有不同的属性，如景点、文化和自然景点、形象、价格、人力资源。方法论——因此，决策过程非常困难，特别是在确定哪些因素比其他因素更重要的时候。层次分析法(AHP)具有较强的数学基础，可以很好地解决这一问题。层次分析法(AHP)是一种解决复杂问题的系统方法，它利用层次结构为决策者决定的各种选择产生优先级。AHP可以通过检查大量的决策因素(例如，影响目的地选择的因素，访问一个地方的动机，酒店选址，旅游指标)和衡量影响决策的每个组成部分的相关性来帮助旅游决策。本文使用的问卷取自Blešić et al.(2018)。问卷由5个因素组成，共22个项目。结果-目的地便利设施，旅游基础设施，文化景点，人力资源，价格，环境特征是选择克罗地亚海岸作为旅游目的地的重要属性。贡献-本研究通过突出游客访问克罗地亚海岸线目的地的动机做出了有价值的贡献。最后，了解游客的动机和偏好对于充分发挥旅游业的潜力至关重要。消费者行为研究对旅游业利益相关者至关重要，因为它可以提供重要的见解，了解游客是谁，以及利益相关者(旅行社、酒店、餐馆、食品生产商、文化组织等)如何成功地定位和开发市场。这项研究将帮助研究人员更好地了解是什么激发了塞尔维亚游客参观克罗地亚沿海地区。调查结果将揭示导致塞尔维亚游客选择克罗地亚作为度假地点的最常见的旅游动机。
{"title":"USING ANALYTIC HIERARCHY PROCESS (AHP) FOR TOURIST DESTINATION CHOICE: A CASE STUDY OF CROATIA","authors":"I. Blešić, T. Pivac, Maja Lena Lopatny","doi":"10.20867/tosee.06.7","DOIUrl":"https://doi.org/10.20867/tosee.06.7","url":null,"abstract":"Purpose – Understanding how and why people travel, decide and select a specific place, and what they expect from their destination to meet their actual needs is also a highly important topic. The goal of this article is to investigate the elements that influence Serbian visitors' decision to visit Croatia (Cratian coastline) as a destination. The most important characteristics, components, and types of tourism destinations are analysed. The definition of consumer behavior is explained, as well as the idiosyncrasies of the decision-making process. The most important internal and environmental elements that influence tourist decision-making are summarized. An examination of the cultural, societal, and personal psychological aspects that influence decision-making of Serbian tourists to travel to Croatian cost with different attributes like see, cultural and natural attractions, image, price, human resources is done. Methodology – As a result, the decision-making process is extremely difficult, particularly when determining which factors are more significant than others. The Analytical Hierarchical Process (AHP) method, which has a strong mathematical foundation, could be used to find a good solution to this problem. The Analytical-hierarchy process (AHP) is a systematic way to solving complicated problems that leverages hierarchical structures by generating priorities for various options decided by decision makers. AHP can aid tourism decision-making by examining a large number of decision factors (e.g., factors influencing destination choice, motives for visiting a place, hotel site selection, tourist indicators) and measuring the relevance of each component impacting the decision. The questionnaire used for this manuscript was taken from the paper Blešić et al. (2018). The questionnaire consist of five factors that include 22 items. Findings – Destination amenities, tourism infrastructure, cultural attractions, human resources, price, environmental features are the importnant attributes for choosing Croatian coast as tourism destination. Contribution – this study makes a valuable contribution by highlighting tourists’ motives for visiting coastline destinations in Croatia. Finally, understanding the motivations and preferences of tourists is critical to realizing the full potential of tourism. Consumer behavior research is crucial for tourism sector stakeholders because it can provide important insights into who the tourist is and how stakeholders (travel agencies, hotels, restaurants, food producers, cultural organizations, and so on) can target and develop markets successfully. This research will help researchers better understand what inspires Serbian tourists to visit a Croatian coastal location. The findings will indicate the most common travel motivations that lead Serbian travelers to choose Croatia as their vacation location.","PeriodicalId":276966,"journal":{"name":"Tourism in Southern and Eastern Europe","volume":"231 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115241624","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Purpose – Tourism is one of the fastest-growing sectors in the world, and many developing countries saw it as the chance of economic development accelerating. However, tourism potential is different among countries as well as within one country. The scope of this paper is to reveal the regional differences in business conditions considering tourism development in Serbia. Methodology – Instead of using a wide number of different individual indicators measuring regions’ tourism performances, it is more appropriate to use one composite indicator for depicting complex issues in regional tourism development - a composite index was developed using Data Envelopment Analysis. Data Envelopment Analysis is a sort of methodology that constructs an ‘efficiency frontier’ based on each region’s individual data using mathematical linear programming. It determines the best practice by measuring the relative position of each of the regions in terms of the value of the set of observed indicators. Such presentation of the existing region’s development in the tourism field and recommendations for possible improvement are clearer to the general public and non-scientific audience. The composite index is calculated as the weighted sum of the corresponding individual indicators, where the weights are endogenously determined by mathematical linear programming to obtain the maximum possible value. Findings – The results of DEA showed which parts of Serbia have the best business conditions for tourism development, considering the different factors (regional development index and subindexes). The results have been contrasted to chosen tourism statistics on the regional level, with a reference to the limitations during the research process. The proposed composite index is used to point the differences in regional business conditions which could be further influenced by government policies to tackle the specificities and needs of each separate region during tourism development. Contribution – DEA is a known methodology in regional development analysis, but it hasn’t been so much used in business conditions regional analysis before. Having different indicators which shaped business climate within one region, using DEA one tried to analyze the entrepreneurship possibilities with a spatial reference to the tourism development. This is an important contribution in the context of local economic and social development especially within poorly developed regions in Serbia
{"title":"BUSINESS CONDITIONS REGIONAL ANALYSIS WITH A REFERENCE TO POTENTIALS IN TOURISM DEVELOPMENT: THE CASE OF SERBIA","authors":"Đorđe Mitrović, Emilija Manić, S. Ivanović","doi":"10.20867/tosee.06.33","DOIUrl":"https://doi.org/10.20867/tosee.06.33","url":null,"abstract":"Purpose – Tourism is one of the fastest-growing sectors in the world, and many developing countries saw it as the chance of economic development accelerating. However, tourism potential is different among countries as well as within one country. The scope of this paper is to reveal the regional differences in business conditions considering tourism development in Serbia. Methodology – Instead of using a wide number of different individual indicators measuring regions’ tourism performances, it is more appropriate to use one composite indicator for depicting complex issues in regional tourism development - a composite index was developed using Data Envelopment Analysis. Data Envelopment Analysis is a sort of methodology that constructs an ‘efficiency frontier’ based on each region’s individual data using mathematical linear programming. It determines the best practice by measuring the relative position of each of the regions in terms of the value of the set of observed indicators. Such presentation of the existing region’s development in the tourism field and recommendations for possible improvement are clearer to the general public and non-scientific audience. The composite index is calculated as the weighted sum of the corresponding individual indicators, where the weights are endogenously determined by mathematical linear programming to obtain the maximum possible value. Findings – The results of DEA showed which parts of Serbia have the best business conditions for tourism development, considering the different factors (regional development index and subindexes). The results have been contrasted to chosen tourism statistics on the regional level, with a reference to the limitations during the research process. The proposed composite index is used to point the differences in regional business conditions which could be further influenced by government policies to tackle the specificities and needs of each separate region during tourism development. Contribution – DEA is a known methodology in regional development analysis, but it hasn’t been so much used in business conditions regional analysis before. Having different indicators which shaped business climate within one region, using DEA one tried to analyze the entrepreneurship possibilities with a spatial reference to the tourism development. This is an important contribution in the context of local economic and social development especially within poorly developed regions in Serbia","PeriodicalId":276966,"journal":{"name":"Tourism in Southern and Eastern Europe","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128537557","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Purpose – In recent researches, the concept of trust in a project process appears to be the one of the most significant elements. A project process involves numerous actors with often clashing interests difficult to adjust during cooperation, but the leading aim is common to all - an accomplished project. This empirical research analyzes two dimensions of trust, according to Rousseau’s dimensions of trust (calculus-based and relational-based trust), in a relationship with the satisfaction with a work relationship in a project process and project outcomes, success or failure, to try to explore its mutual correlation and its predictors influence on project outputs. Methodology – A questionnaire was delivered through Survey Monkey platform on 750 e-mail addresses in Croatia with a response rate of 13.2% (99 respondents). A correlation analysis and multiple linear regression were used to analyze collected data. Findings – The results of an analysis revealed that trust is an essential factor in the project process, which leads to the satisfaction of players with the working relationships in a project process, and to the project’s success or failure. Further the results revealed that trust is perceived as a base operator in a project process. Trust deficit can point to significant issues even before the dawn of project process, so it is a prerequisite to bring together all targets, and clashed interests. Contribution – A trust in a project process is a complex construct which demands further debate, and this analysis is an attempt to add further scientific insight about the relevance of trust in a relationship among the participants, and at the same time provides an application design with the opportunity to foresee a behavior of stakeholders engaged in a process. A wise leader will gather on all components in an equation, trying to identify the most effective approach to carry out and execute the project with success.
{"title":"THE ROLE OF TRUST AND WORK RELATIONSHIP SATISFACTION ON PROJECT OUTCOMES","authors":"Sandra Barač Miftarević, Marko Paliaga","doi":"10.20867/tosee.06.5","DOIUrl":"https://doi.org/10.20867/tosee.06.5","url":null,"abstract":"Purpose – In recent researches, the concept of trust in a project process appears to be the one of the most significant elements. A project process involves numerous actors with often clashing interests difficult to adjust during cooperation, but the leading aim is common to all - an accomplished project. This empirical research analyzes two dimensions of trust, according to Rousseau’s dimensions of trust (calculus-based and relational-based trust), in a relationship with the satisfaction with a work relationship in a project process and project outcomes, success or failure, to try to explore its mutual correlation and its predictors influence on project outputs. Methodology – A questionnaire was delivered through Survey Monkey platform on 750 e-mail addresses in Croatia with a response rate of 13.2% (99 respondents). A correlation analysis and multiple linear regression were used to analyze collected data. Findings – The results of an analysis revealed that trust is an essential factor in the project process, which leads to the satisfaction of players with the working relationships in a project process, and to the project’s success or failure. Further the results revealed that trust is perceived as a base operator in a project process. Trust deficit can point to significant issues even before the dawn of project process, so it is a prerequisite to bring together all targets, and clashed interests. Contribution – A trust in a project process is a complex construct which demands further debate, and this analysis is an attempt to add further scientific insight about the relevance of trust in a relationship among the participants, and at the same time provides an application design with the opportunity to foresee a behavior of stakeholders engaged in a process. A wise leader will gather on all components in an equation, trying to identify the most effective approach to carry out and execute the project with success.","PeriodicalId":276966,"journal":{"name":"Tourism in Southern and Eastern Europe","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127978541","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Purpose – The purpose of this paper is to examine the effects that COVID-19 outbreak has had on tourism in Bosnia and Herzegovina (BiH) and specifically in Sarajevo Canton. Methodology – A survey was conducted in two rounds in March and September 2020, and responses were obtained from 126 running businesses from the tourism in Sarajevo Canton about the actual and expected consequences that COVID-19 outbreak has had on their business. The respondents were asked questions about the effects that COVID-19 has had on their business operations during the first six months of COVID-19 outbreak and their expectations for the future. The questions also included issues related to the government interventions and stimulus packages to overcome the effects of COVID-19 to ensure the sustainability of the tourism in Sarajevo Canton. Findings – Our results show that all businesses have faced a significant downturn in their business operations and had to undertake different measures and activities internally to overcome (and survive) the negative effects of the COVID-19 pandemic. The results also show that there is very low level of satisfaction with the government interventions to tourism. Contribution – The findings illustrate and confirm many flaws in tourism system in Sarajevo Canton and BiH where tourism has been developing organically and without proper integration of the private and public industry. Our findings can be used for planning purposes and improvement of the situation during COVID-19 and post-COVID-19 period.
{"title":"THE EFFECTS OF THE COVID-19 OUTBREAK ON TOURISM IN SARAJEVO CANTON","authors":"A. Peštek, Lejla Lazović-Pita, Velma Pijalović","doi":"10.20867/tosee.06.41","DOIUrl":"https://doi.org/10.20867/tosee.06.41","url":null,"abstract":"Purpose – The purpose of this paper is to examine the effects that COVID-19 outbreak has had on tourism in Bosnia and Herzegovina (BiH) and specifically in Sarajevo Canton. Methodology – A survey was conducted in two rounds in March and September 2020, and responses were obtained from 126 running businesses from the tourism in Sarajevo Canton about the actual and expected consequences that COVID-19 outbreak has had on their business. The respondents were asked questions about the effects that COVID-19 has had on their business operations during the first six months of COVID-19 outbreak and their expectations for the future. The questions also included issues related to the government interventions and stimulus packages to overcome the effects of COVID-19 to ensure the sustainability of the tourism in Sarajevo Canton. Findings – Our results show that all businesses have faced a significant downturn in their business operations and had to undertake different measures and activities internally to overcome (and survive) the negative effects of the COVID-19 pandemic. The results also show that there is very low level of satisfaction with the government interventions to tourism. Contribution – The findings illustrate and confirm many flaws in tourism system in Sarajevo Canton and BiH where tourism has been developing organically and without proper integration of the private and public industry. Our findings can be used for planning purposes and improvement of the situation during COVID-19 and post-COVID-19 period.","PeriodicalId":276966,"journal":{"name":"Tourism in Southern and Eastern Europe","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129171623","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Đurđana Ozretić Došen, Emanuela Cvetinović, T. Komarac
Purpose – The paper is dedicated to the marketing of Rijeka museums. It presents the research that encompassed a) museum professionals’ marketing knowledge and skills and their implementation in practice b) core and additional services offered by museums c) museum professionals’ opinions and attitudes about the new trends in museum marketing. Methodology – Exploratory research was conducted. Data for the theoretical foundations were collected from secondary scientific sources and by searching the websites, social networks, and promotional materials. Qualitative research in the form of in-depth, semi-structured personal interviews with key informants was performed to collect primary data. Findings – The level of familiarity with the services marketing in Rijeka museums was low, pointing to a lack of marketing professionals. Nevertheless, the need for marketing was recognised, and museums were striving to implement some generic marketing activities. The core services (exhibitions and/or collections of materials) showed predominant product orientation, with insufficient orientation on a visitor. Opinions and attitudes of interviewees on museum marketing trends were positive. However, museums could not include new content despite wishes due to the lack of capacity. Furthermore, the legal frame prevented expanding the offer of a souvenir shop. Contribution – Although the research was conducted before the onset of the pandemic, the paper provides theoretical insights and practical suggestions, which could help academics and professionals to understand better and deal with the potential opportunities and threats in museum marketing in the dramatically changing environmentns.
{"title":"MARKETING OF RIJEKA MUSEUMS: CURRENT PRACTICES AND FUTURE DIRECTIONS","authors":"Đurđana Ozretić Došen, Emanuela Cvetinović, T. Komarac","doi":"10.20867/tosee.06.37","DOIUrl":"https://doi.org/10.20867/tosee.06.37","url":null,"abstract":"Purpose – The paper is dedicated to the marketing of Rijeka museums. It presents the research that encompassed a) museum professionals’ marketing knowledge and skills and their implementation in practice b) core and additional services offered by museums c) museum professionals’ opinions and attitudes about the new trends in museum marketing. Methodology – Exploratory research was conducted. Data for the theoretical foundations were collected from secondary scientific sources and by searching the websites, social networks, and promotional materials. Qualitative research in the form of in-depth, semi-structured personal interviews with key informants was performed to collect primary data. Findings – The level of familiarity with the services marketing in Rijeka museums was low, pointing to a lack of marketing professionals. Nevertheless, the need for marketing was recognised, and museums were striving to implement some generic marketing activities. The core services (exhibitions and/or collections of materials) showed predominant product orientation, with insufficient orientation on a visitor. Opinions and attitudes of interviewees on museum marketing trends were positive. However, museums could not include new content despite wishes due to the lack of capacity. Furthermore, the legal frame prevented expanding the offer of a souvenir shop. Contribution – Although the research was conducted before the onset of the pandemic, the paper provides theoretical insights and practical suggestions, which could help academics and professionals to understand better and deal with the potential opportunities and threats in museum marketing in the dramatically changing environmentns.","PeriodicalId":276966,"journal":{"name":"Tourism in Southern and Eastern Europe","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125394598","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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