Concetta Ferrara, R. Pierdicca, M. Balestra, Chiara Mignani, E. Frontoni, A. Cavicchi
Purpose – In last decades, digital technologies have progressively transformed tourism becoming an opportunity to satisfy the demand for cultural tourism, increasingly asking for immersive and interactive experiences. This paper investigates the connections among tourism, cultural heritage, and ICT, by providing an assessment of how these applications can influence customers’ intentions to visit a destination. To this aim, the case of Smart Marca - a mobile tourism app aimed at promoting cultural tourism in Fermo area (Marche Region, Italy)- is presented. Methodology – The Technology Acceptance Model (TAM) has been adopted as a framework to explore customer intentions to adopt tourism apps and visit a destination. A survey on a sample of 128 university students has been conducted. Starting from the TAM framework elaborated by Kuo and colleagues (2019), a grid of 8 influencing factors has been built, in order to investigate young users’ attitudes towards continuing using the app, adopting other similar mobile apps and visiting one or more of the attractions presented within the app. Findings – The survey found that perceived usefulness and perceived ease of use play major roles on attitudes towards continuing to use Smart Marca and adopting other similar applications. Results also show that specific features of a mobile app can positively affect the intention to visit a destination. Contribution – The research highlights that new technologies, and mobile apps, could play a crucial role for the promotion of a destination. Results may be also useful in terms of marketing, to increase the ability of the mobile app to attract tourists.
{"title":"ICTS AND MOBILE APPLICATIONS FOR PROMOTING TOURISM DESTINATIONS: THE CASE OF SMART MARCA APP.","authors":"Concetta Ferrara, R. Pierdicca, M. Balestra, Chiara Mignani, E. Frontoni, A. Cavicchi","doi":"10.20867/tosee.06.16","DOIUrl":"https://doi.org/10.20867/tosee.06.16","url":null,"abstract":"Purpose – In last decades, digital technologies have progressively transformed tourism becoming an opportunity to satisfy the demand for cultural tourism, increasingly asking for immersive and interactive experiences. This paper investigates the connections among tourism, cultural heritage, and ICT, by providing an assessment of how these applications can influence customers’ intentions to visit a destination. To this aim, the case of Smart Marca - a mobile tourism app aimed at promoting cultural tourism in Fermo area (Marche Region, Italy)- is presented. Methodology – The Technology Acceptance Model (TAM) has been adopted as a framework to explore customer intentions to adopt tourism apps and visit a destination. A survey on a sample of 128 university students has been conducted. Starting from the TAM framework elaborated by Kuo and colleagues (2019), a grid of 8 influencing factors has been built, in order to investigate young users’ attitudes towards continuing using the app, adopting other similar mobile apps and visiting one or more of the attractions presented within the app. Findings – The survey found that perceived usefulness and perceived ease of use play major roles on attitudes towards continuing to use Smart Marca and adopting other similar applications. Results also show that specific features of a mobile app can positively affect the intention to visit a destination. Contribution – The research highlights that new technologies, and mobile apps, could play a crucial role for the promotion of a destination. Results may be also useful in terms of marketing, to increase the ability of the mobile app to attract tourists.","PeriodicalId":276966,"journal":{"name":"Tourism in Southern and Eastern Europe","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127040492","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Purpose – Purpose of this study is to understand how diaspora tourists as a specific tourist segment symbolically extend their holiday in the country of origin upon returning to the country of current living. Methodology – Aim of the research was to disclose underlying meanings of this specific consumption pattern. Data was collected through 24 semi-structured in-depth interviews with diaspora members from Bosnia and Herzegovina. Analysis was inductive, starting with microanalysis, proceeding then with axial coding around the revealed concept. Throughout analysis the comparative method was applied, alongside researcher's diary and memos as analytic tools. Findings – The concept of ‘bridging’ explains how diaspora tourists cross over from one reality to another on a symbolical level, i.e. when travelling back from the country of origin. It also is a symbolical bridging between complex of identities: the past identities and the present identity, which they have constructed in countries of current living. They seem to use two major strategies: storytelling and product stocking. Contribution – This paper reveals a new concept among diaspora tourists, i.e. their approach to extend their visit to the country of their origin on a symbolical level by using symbolically laden products. The research is further contributing by disclosing that diaspora tourists apply two different strategies in order to symbolically extend their home country holiday: the story telling strategy and the stocking strategy. Finally, it also suggests that the stocking strategy has two phases; the first phase being 'symbolic representation filling phase' and the second phase labelled as 'mainstream trend purchase phase'.
{"title":"STORYTELLING AND PRODUCT STOCKING: STRATEGIES APPLIED BY DIASPORA TOURISTS TO SYMBOLICALLY EXTEND THE VISIT TO THEIR COUNTRY OF ORIGIN","authors":"Denis Berberović, Emir Kurtović","doi":"10.20867/tosee.06.6","DOIUrl":"https://doi.org/10.20867/tosee.06.6","url":null,"abstract":"Purpose – Purpose of this study is to understand how diaspora tourists as a specific tourist segment symbolically extend their holiday in the country of origin upon returning to the country of current living. Methodology – Aim of the research was to disclose underlying meanings of this specific consumption pattern. Data was collected through 24 semi-structured in-depth interviews with diaspora members from Bosnia and Herzegovina. Analysis was inductive, starting with microanalysis, proceeding then with axial coding around the revealed concept. Throughout analysis the comparative method was applied, alongside researcher's diary and memos as analytic tools. Findings – The concept of ‘bridging’ explains how diaspora tourists cross over from one reality to another on a symbolical level, i.e. when travelling back from the country of origin. It also is a symbolical bridging between complex of identities: the past identities and the present identity, which they have constructed in countries of current living. They seem to use two major strategies: storytelling and product stocking. Contribution – This paper reveals a new concept among diaspora tourists, i.e. their approach to extend their visit to the country of their origin on a symbolical level by using symbolically laden products. The research is further contributing by disclosing that diaspora tourists apply two different strategies in order to symbolically extend their home country holiday: the story telling strategy and the stocking strategy. Finally, it also suggests that the stocking strategy has two phases; the first phase being 'symbolic representation filling phase' and the second phase labelled as 'mainstream trend purchase phase'.","PeriodicalId":276966,"journal":{"name":"Tourism in Southern and Eastern Europe","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125711554","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Purpose – Paper points out the importance of introducing and attending various educational programs, courses and workshops that are crucial in times of crisis. Knowledge resources need to be more integrated within management organizations, to ensure efficiency and effectiveness in overcoming challenging conditions. Managers must learn and devise new ways of managing in times of crisis. Methodology – Secondary data sources, relevant studies closely related to this area of research, indexed in the databases WoS, Scopus, Hrčak, and others where used. Countries Australia, Croatia and China were selected and analyzed, with the intention of indicating the degree of representation of educational programs in the field of crisis management, or whether they exist in university education, business activities, are they publicly available and is their theme exclusively based on the still present COVID-19 pandemic? Findings – Based on the research of educational programs in the field of crisis management in three selected countries (China, Australia, Croatia) from three different continents, it was noticed regardless of the difference in their size and education systems, that there are no significant deviations in the modalities of educational programs in crisis management. Contribution – The contribution is manifested in the representation and the literature review of contribution of educational programs in the field of crisis management. Given the occurrence of crisis situations in tourism, which are increasingly common and come from different sources, the need to strengthen educational programs in this area has undoubtedly been identified.
{"title":"DESTINATION CRISIS MANAGEMENT EDUCATIONAL PROGRAMS – BACKGROUND FOR BETTER PERFORMANCES","authors":"Dora Smolčić Jurdana, R. Agbaba","doi":"10.20867/tosee.06.46","DOIUrl":"https://doi.org/10.20867/tosee.06.46","url":null,"abstract":"Purpose – Paper points out the importance of introducing and attending various educational programs, courses and workshops that are crucial in times of crisis. Knowledge resources need to be more integrated within management organizations, to ensure efficiency and effectiveness in overcoming challenging conditions. Managers must learn and devise new ways of managing in times of crisis. Methodology – Secondary data sources, relevant studies closely related to this area of research, indexed in the databases WoS, Scopus, Hrčak, and others where used. Countries Australia, Croatia and China were selected and analyzed, with the intention of indicating the degree of representation of educational programs in the field of crisis management, or whether they exist in university education, business activities, are they publicly available and is their theme exclusively based on the still present COVID-19 pandemic? Findings – Based on the research of educational programs in the field of crisis management in three selected countries (China, Australia, Croatia) from three different continents, it was noticed regardless of the difference in their size and education systems, that there are no significant deviations in the modalities of educational programs in crisis management. Contribution – The contribution is manifested in the representation and the literature review of contribution of educational programs in the field of crisis management. Given the occurrence of crisis situations in tourism, which are increasingly common and come from different sources, the need to strengthen educational programs in this area has undoubtedly been identified.","PeriodicalId":276966,"journal":{"name":"Tourism in Southern and Eastern Europe","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132506288","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Purpose – The existence of accommodation capacity is an indispensable condition for carrying out tourist activities. Therefore, the purpose of this research is to find out the influence of accommodation capacity on the number of tourists, the number of overnight stays and the average stay, so as to highlight the importance of this indicator for the tourist potential of Calarasi County. Methodology – In order to analyze the influence of the existing accommodation capacity on the number of tourists, the number of overnight stays and the average stay, the simple regression model was used, so as to find out what percentage of the dependent variables is explained by the dependent variable. The Eviews program was used to create the simple regression model. Findings – Following the application of regression, we found out that in Calarasi County, 30% of the variation in the number of tourists is explained by the variation in existing accommodation capacity. There is also a weak link between existing accommodation capacity and the number of nights spent. Contribution – The present study focused on the influence of accommodation capacity on some indicators of tourist traffic, and the results could meet the decisions that local authorities could take regarding the support of accommodation units in the county.
{"title":"EXISTING ACCOMMODATION CAPACITY, FACTOR OF INFLUENCE ON TOURIST ARRIVALS. CASE STUDY: CALARASI COUNTY, ROMANIA","authors":"C. Mirea, P. Nistoreanu","doi":"10.20867/tosee.06.31","DOIUrl":"https://doi.org/10.20867/tosee.06.31","url":null,"abstract":"Purpose – The existence of accommodation capacity is an indispensable condition for carrying out tourist activities. Therefore, the purpose of this research is to find out the influence of accommodation capacity on the number of tourists, the number of overnight stays and the average stay, so as to highlight the importance of this indicator for the tourist potential of Calarasi County. Methodology – In order to analyze the influence of the existing accommodation capacity on the number of tourists, the number of overnight stays and the average stay, the simple regression model was used, so as to find out what percentage of the dependent variables is explained by the dependent variable. The Eviews program was used to create the simple regression model. Findings – Following the application of regression, we found out that in Calarasi County, 30% of the variation in the number of tourists is explained by the variation in existing accommodation capacity. There is also a weak link between existing accommodation capacity and the number of nights spent. Contribution – The present study focused on the influence of accommodation capacity on some indicators of tourist traffic, and the results could meet the decisions that local authorities could take regarding the support of accommodation units in the county.","PeriodicalId":276966,"journal":{"name":"Tourism in Southern and Eastern Europe","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133285835","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Purpose – The purpose of this paper is to discuss the potential of geocaching as an informative, educational, and promotional tool that can be implemented and managed in a particular area. This paper concentrates on the features of the game and the potential benefits of geocaching for the region. The article also explains the reason why geocaching can be treated as an attractive tool of regional communication and promotion. Methodology – Desk research method and own research including semi-structured interviews among Officers of Polish Marshal’s Offices (14 out of 16 in Poland) were applied to achieve the paper’s purpose. In addition, the data obtained from the websites: www.geocaching.pl and www.geocaching.com was analysed as a source for market information. Findings – Findings from the literature review show that players expect geocaching to play an informative, educational, and promotional role. Geocaching is perceived as an attractive tool to showcase the region. Findings from interviews show that regional Officers treat geocaching as a modern tool that can be used to build the region’s image and present its values. Contribution – This article proved that geocaching could become a useful and an attractive informative, educational, and promotional tool for regions. Since this kind of game is not commonly used by regional managers in Poland, it is important to analyse its possibilities. As such, this paper is of value to region management seeking solutions to present and make the region more recognizable.
{"title":"INFORMATIVE, EDUCATIONAL, AND PROMOTIONAL ROLE OF GEOCACHING IN THE REGION","authors":"E. Pisuła","doi":"10.20867/tosee.06.42","DOIUrl":"https://doi.org/10.20867/tosee.06.42","url":null,"abstract":"Purpose – The purpose of this paper is to discuss the potential of geocaching as an informative, educational, and promotional tool that can be implemented and managed in a particular area. This paper concentrates on the features of the game and the potential benefits of geocaching for the region. The article also explains the reason why geocaching can be treated as an attractive tool of regional communication and promotion. Methodology – Desk research method and own research including semi-structured interviews among Officers of Polish Marshal’s Offices (14 out of 16 in Poland) were applied to achieve the paper’s purpose. In addition, the data obtained from the websites: www.geocaching.pl and www.geocaching.com was analysed as a source for market information. Findings – Findings from the literature review show that players expect geocaching to play an informative, educational, and promotional role. Geocaching is perceived as an attractive tool to showcase the region. Findings from interviews show that regional Officers treat geocaching as a modern tool that can be used to build the region’s image and present its values. Contribution – This article proved that geocaching could become a useful and an attractive informative, educational, and promotional tool for regions. Since this kind of game is not commonly used by regional managers in Poland, it is important to analyse its possibilities. As such, this paper is of value to region management seeking solutions to present and make the region more recognizable.","PeriodicalId":276966,"journal":{"name":"Tourism in Southern and Eastern Europe","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116613108","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Purpose – The purpose of the research was to examine the attitudes of local cycle tourism stakeholders towards cycle tourism development in Istria County and its impact on the destination. Also, the goal was to determine local stakeholders’ general opinions and suggestions regarding past and future cycle tourism development. Methodology – The research target group was local cycle tourism stakeholders in Istria County. For the research purpose an online questionnaire was created. The research was carried out online from April 7, 2020, to July 5, 2020. In total, 201 questionnaires were collected. Findings – As the research results show, local stakeholders have a generally positive attitude towards cycle tourism development in the destination. Most respondents evaluated that the local community benefits from cycle tourism development in the destination and that cycle tourism development additionally promotes the destination. Moreover, 30% of local stakeholders consider that they should be more involved in developing and planning cycle tourism in Istria County. Contribution – The paper’s practical value is that research results can be used as a relevant database in future planning of these tourism products. Also, insights obtained by conducting empirical research can contribute to a better understanding of how the local stakeholders can be involved in planning tourism in the destination
{"title":"IMPACT OF CYCLE TOURISM DEVELOPMENT ON TOURIST DESTINATION – ATTITUDES OF LOCAL STAKEHOLDERS","authors":"Kristina Brščić, Katarina Lovrečić, Tina Šugar","doi":"10.20867/tosee.06.10","DOIUrl":"https://doi.org/10.20867/tosee.06.10","url":null,"abstract":"Purpose – The purpose of the research was to examine the attitudes of local cycle tourism stakeholders towards cycle tourism development in Istria County and its impact on the destination. Also, the goal was to determine local stakeholders’ general opinions and suggestions regarding past and future cycle tourism development. Methodology – The research target group was local cycle tourism stakeholders in Istria County. For the research purpose an online questionnaire was created. The research was carried out online from April 7, 2020, to July 5, 2020. In total, 201 questionnaires were collected. Findings – As the research results show, local stakeholders have a generally positive attitude towards cycle tourism development in the destination. Most respondents evaluated that the local community benefits from cycle tourism development in the destination and that cycle tourism development additionally promotes the destination. Moreover, 30% of local stakeholders consider that they should be more involved in developing and planning cycle tourism in Istria County. Contribution – The paper’s practical value is that research results can be used as a relevant database in future planning of these tourism products. Also, insights obtained by conducting empirical research can contribute to a better understanding of how the local stakeholders can be involved in planning tourism in the destination","PeriodicalId":276966,"journal":{"name":"Tourism in Southern and Eastern Europe","volume":"63 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121255139","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Aleksandra S. Dragin, Z. Zadel, Maja B. Mijatov, V. Stojanović, T. Jovanović, L. Lazić, Tamara Zelenović Vasiljević, Nemanja Milenković
Purpose – Tourism industry is facing unexpected economic consequences of the COVID-19 outbreak, indicating the need for knowledge that would support the crisis management in rapidly changed market conditions. Such difficulties increased the managers’ and decision makers’ anxiety and put a pressure on actions with uncertain outcomes. Tourism has become a top priority in Serbia, which is supported by the fact that Novi Sad was declared European Capital of Culture (ECoC) 2021. Authors analyzed the consequences on the ECoC Novi Sad (Serbia). Methodology – The research was conducted in the form of interviews with representatives of the leading institutions related to the ECoC project and tourism of the City of Novi Sad, institutions in the field of the ECoC project management, tourism and creative industries, as well as the leading institution for tourist promotion of the City. Findings – The main findings are indicating the fact that respondents’ marketing and management concepts, applied in the previous year of the crisis, are proactive and reflected in the following activities: planning, organizing, communicating, controlling. The main issues were related to the following topics: Modifications in the business since the moment when the COVID-19 pandemic was declared until today; Assessment of the travel risk/benefit perception and activities related to mitigation/exploitation of such circumstances and; Recommendations in the field of the crisis management segment for the next ECoC. Contribution – This research will focus on building a knowledge base for various stakeholders from different sectors in terms of developing the guidelines for the risk management strategies.
{"title":"COVID-19 RISK MANAGEMENT PERSPECTIVES OF THE EUROPEAN CAPITAL OF CULTURE: WHAT NOW?","authors":"Aleksandra S. Dragin, Z. Zadel, Maja B. Mijatov, V. Stojanović, T. Jovanović, L. Lazić, Tamara Zelenović Vasiljević, Nemanja Milenković","doi":"10.20867/tosee.06.14","DOIUrl":"https://doi.org/10.20867/tosee.06.14","url":null,"abstract":"Purpose – Tourism industry is facing unexpected economic consequences of the COVID-19 outbreak, indicating the need for knowledge that would support the crisis management in rapidly changed market conditions. Such difficulties increased the managers’ and decision makers’ anxiety and put a pressure on actions with uncertain outcomes. Tourism has become a top priority in Serbia, which is supported by the fact that Novi Sad was declared European Capital of Culture (ECoC) 2021. Authors analyzed the consequences on the ECoC Novi Sad (Serbia). Methodology – The research was conducted in the form of interviews with representatives of the leading institutions related to the ECoC project and tourism of the City of Novi Sad, institutions in the field of the ECoC project management, tourism and creative industries, as well as the leading institution for tourist promotion of the City. Findings – The main findings are indicating the fact that respondents’ marketing and management concepts, applied in the previous year of the crisis, are proactive and reflected in the following activities: planning, organizing, communicating, controlling. The main issues were related to the following topics: Modifications in the business since the moment when the COVID-19 pandemic was declared until today; Assessment of the travel risk/benefit perception and activities related to mitigation/exploitation of such circumstances and; Recommendations in the field of the crisis management segment for the next ECoC. Contribution – This research will focus on building a knowledge base for various stakeholders from different sectors in terms of developing the guidelines for the risk management strategies.","PeriodicalId":276966,"journal":{"name":"Tourism in Southern and Eastern Europe","volume":"107 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123239025","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Purpose – The accelerated lifestyle has led to changes in the way of traveling. The development of technology and the internet has created the opportunity for online contact with people from all over the world, so we can say that traveling has not been this easy and affordable so far. People choose shorter trips, meet the locals, learn about their culture and customs. The paper looks for the benefits of using the Couchsurfing network and its aim is to present the motivation of respondents from former Yugoslav countries to use the network during travel, as well as to host travelers at home. Methodology – The questions for the questionnaire were acquired from the research done by Liu (2012), while the authors entered the offered answers based on a review of the Couchsurfing.com site. Couchsurfing users received online questionnaires via private message and through groups. The questionnaire was also sent through Facebook private messages and posted in private groups. Findings – Based on the results, it is concluded that the dominant motive for using Couchsurfing during the trip is to get to know the local population, culture and customs, as well as hosting and keeping company to travelers visiting this region. Contribution – The social contribution of this paper emphasizes the motives of the Couchsurfing users from the former Yugoslav countries for traveling and hosting travelers. New research can be expanded to the level of Europe or separated for the mentioned countries.
{"title":"COUCHSURFING AS A MODERN WAY OF DESTINATION EXPLORING","authors":"Jovana Miljković, T. Božović, Ivana Čapeta","doi":"10.20867/tosee.06.30","DOIUrl":"https://doi.org/10.20867/tosee.06.30","url":null,"abstract":"Purpose – The accelerated lifestyle has led to changes in the way of traveling. The development of technology and the internet has created the opportunity for online contact with people from all over the world, so we can say that traveling has not been this easy and affordable so far. People choose shorter trips, meet the locals, learn about their culture and customs. The paper looks for the benefits of using the Couchsurfing network and its aim is to present the motivation of respondents from former Yugoslav countries to use the network during travel, as well as to host travelers at home. Methodology – The questions for the questionnaire were acquired from the research done by Liu (2012), while the authors entered the offered answers based on a review of the Couchsurfing.com site. Couchsurfing users received online questionnaires via private message and through groups. The questionnaire was also sent through Facebook private messages and posted in private groups. Findings – Based on the results, it is concluded that the dominant motive for using Couchsurfing during the trip is to get to know the local population, culture and customs, as well as hosting and keeping company to travelers visiting this region. Contribution – The social contribution of this paper emphasizes the motives of the Couchsurfing users from the former Yugoslav countries for traveling and hosting travelers. New research can be expanded to the level of Europe or separated for the mentioned countries.","PeriodicalId":276966,"journal":{"name":"Tourism in Southern and Eastern Europe","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127670018","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Purpose – The purpose of the study is to determine the impact of COVID-19 pandemic on tourism and other economic sectors included in the tourism value chain in Croatia. The evaluation of total effects is important in order to evaluate effectiveness of policy measures introduced by Croatian government. Methodology – The estimation of COVID -19 effects on Croatian economy is based on standard input-output model. The open I-O model quantifies indirect effects generated in the tourism value added chain. Closed I-O model estimates induced effects related to the decrease in the net disposable income of the employees which participated in the tourism sector production chain. Findings – Strong reduction in international tourism caused by COVID -19 resulted in significant decrease in activity of many other industries. Besides hotels and restaurant, the most affected sectors were transport, trade, food industry, sports and entertainment services. Total value of indirect and induced tourism effects is bigger than value of direct effects in terms of employment and value added because of multiplier effect. Government subsidies in the form of income support for companies which retained employees have only short-term and limited effects. Negative COVID -19 effects were partially mitigated by output rise in other domestic sectors. GDP decline was more pronounced than GVA since indirect taxes, notably VAT and excise duties were particularly sensitive to negative trends in tourism activity. Contribution – The methodology applied provides the reliable analytical background for analyses of impact of negative exogenous shock affecting tourism and total Croatian economy and assessment of government policy response effectiveness
{"title":"EXAMINING THE IMPACT OF COVID-19 PANDEMIC ON TOURISM SECTOR USING INPUT-OUTPUT ANALYSIS: THE CASE OF CROATIA","authors":"Davor Mikulić, Damira Keček, Željko Lovrinčević","doi":"10.20867/tosee.06.29","DOIUrl":"https://doi.org/10.20867/tosee.06.29","url":null,"abstract":"Purpose – The purpose of the study is to determine the impact of COVID-19 pandemic on tourism and other economic sectors included in the tourism value chain in Croatia. The evaluation of total effects is important in order to evaluate effectiveness of policy measures introduced by Croatian government. Methodology – The estimation of COVID -19 effects on Croatian economy is based on standard input-output model. The open I-O model quantifies indirect effects generated in the tourism value added chain. Closed I-O model estimates induced effects related to the decrease in the net disposable income of the employees which participated in the tourism sector production chain. Findings – Strong reduction in international tourism caused by COVID -19 resulted in significant decrease in activity of many other industries. Besides hotels and restaurant, the most affected sectors were transport, trade, food industry, sports and entertainment services. Total value of indirect and induced tourism effects is bigger than value of direct effects in terms of employment and value added because of multiplier effect. Government subsidies in the form of income support for companies which retained employees have only short-term and limited effects. Negative COVID -19 effects were partially mitigated by output rise in other domestic sectors. GDP decline was more pronounced than GVA since indirect taxes, notably VAT and excise duties were particularly sensitive to negative trends in tourism activity. Contribution – The methodology applied provides the reliable analytical background for analyses of impact of negative exogenous shock affecting tourism and total Croatian economy and assessment of government policy response effectiveness","PeriodicalId":276966,"journal":{"name":"Tourism in Southern and Eastern Europe","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126412748","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Purpose – The purpose of this paper is to gain a deeper understanding of the concept of shadow destinations. What added value do shadow destinations create for the main attraction in a region? How can a shadow destination create a value of its own? Methodology – The study was constructed as a qualitative multiple-case study. Five different shadow destinations in Sweden were selected based on stratified selection. Sweden was divided into five regions, and one destination from each region was identified. Data were collected through interviews, observations and written materials during 2019–2020. Findings – The findings show that shadow destinations are highly dependent on some sort of main attraction in the region. The results also show that there exist different types of relationships between the shadow destinations and the main attractions. The results also show that shadow destinations can create value for tourists in order to become more important for tourism in the region, as well as to become main destinations by themselves. Contribution – The theoretical contribution from this study shows that the concept of shadow destinations has not been addressed to any great extent in tourism research and that this concept requires further studies. This study makes a contribution to tourism development of shadow destinations.
{"title":"THE CONCEPT OF SHADOW DESTINATION & VALUE CREATION","authors":"A. Sörensson, Ulrich Schmudde","doi":"10.20867/tosee.06.47","DOIUrl":"https://doi.org/10.20867/tosee.06.47","url":null,"abstract":"Purpose – The purpose of this paper is to gain a deeper understanding of the concept of shadow destinations. What added value do shadow destinations create for the main attraction in a region? How can a shadow destination create a value of its own? Methodology – The study was constructed as a qualitative multiple-case study. Five different shadow destinations in Sweden were selected based on stratified selection. Sweden was divided into five regions, and one destination from each region was identified. Data were collected through interviews, observations and written materials during 2019–2020. Findings – The findings show that shadow destinations are highly dependent on some sort of main attraction in the region. The results also show that there exist different types of relationships between the shadow destinations and the main attractions. The results also show that shadow destinations can create value for tourists in order to become more important for tourism in the region, as well as to become main destinations by themselves. Contribution – The theoretical contribution from this study shows that the concept of shadow destinations has not been addressed to any great extent in tourism research and that this concept requires further studies. This study makes a contribution to tourism development of shadow destinations.","PeriodicalId":276966,"journal":{"name":"Tourism in Southern and Eastern Europe","volume":"49 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133208130","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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