Pub Date : 2023-06-14DOI: 10.36348/sjbms.2023.v08i06.004
Shreyasee Das, Kushal De
The Indian telecom market is the second-largest telecommunication market in the world. The market is fiercely competitive due to the rising subscriber base and increasing demand for network connectivity. The present study tries to analyze the strategies and policies that determine the survival of the mobile telecom operators of India. The focus is also on the benefits and drawbacks of various factors that eventually lead to the success or failure of these companies. The study is based on an exploratory research method where 30 doctoral theses have been reviewed, and secondary sources, namely valuable reports, and websites, have been referred to. Gleaned from the literature review, it is found that with efficient policy-making, the Indian telecom industry deliberated on infrastructural support, technological advancement, and industrial development. The success of an organization depends not only on effective telecom policy structure but also on customer loyalty, customer retention, marketing mix, service quality, and corporate image of the telecom operators. All these factors positively influenced customer perception and satisfaction and motivated customers’ buying decision to have a competitive edge in the telecom market.
{"title":"Survival in a Competitive Market: A Study on Mobile Telecom Operators in India","authors":"Shreyasee Das, Kushal De","doi":"10.36348/sjbms.2023.v08i06.004","DOIUrl":"https://doi.org/10.36348/sjbms.2023.v08i06.004","url":null,"abstract":"The Indian telecom market is the second-largest telecommunication market in the world. The market is fiercely competitive due to the rising subscriber base and increasing demand for network connectivity. The present study tries to analyze the strategies and policies that determine the survival of the mobile telecom operators of India. The focus is also on the benefits and drawbacks of various factors that eventually lead to the success or failure of these companies. The study is based on an exploratory research method where 30 doctoral theses have been reviewed, and secondary sources, namely valuable reports, and websites, have been referred to. Gleaned from the literature review, it is found that with efficient policy-making, the Indian telecom industry deliberated on infrastructural support, technological advancement, and industrial development. The success of an organization depends not only on effective telecom policy structure but also on customer loyalty, customer retention, marketing mix, service quality, and corporate image of the telecom operators. All these factors positively influenced customer perception and satisfaction and motivated customers’ buying decision to have a competitive edge in the telecom market.","PeriodicalId":277639,"journal":{"name":"Saudi Journal of Business and Management Studies","volume":"103 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134630334","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-12DOI: 10.36348/sjbms.2023.v08i06.002
Nithyashree, R, Mounica Vallabhaneni
Financial inclusion is an effort to give access and make sure that the usage of financial services by underserved population. Formers financial inclusion is very important for increasing the standard of living and it’s an important tool for empowerment of farmers. There are many financial services which are available exclusively to farmers Like KCC, PMFBY, Crop Loan etc. but the usage of those services is not satisfactory among the farmers. In this paper, we are analyzing whether the financial services to farmers are influencing the financial inclusion of famers. The primary data is collected from 160 farmers and data is analyzed by using various statistical techniques like correlation, parametric test by using statistical software called SPSS and MS Excel. The study reveals that the digital financial services are increasing the financial inclusion among farmers and there is lack of awareness about most of the financial services available to the farmers.
{"title":"A Study on the Role of Financial Services in the Financial Inclusion of Farmers","authors":"Nithyashree, R, Mounica Vallabhaneni","doi":"10.36348/sjbms.2023.v08i06.002","DOIUrl":"https://doi.org/10.36348/sjbms.2023.v08i06.002","url":null,"abstract":"Financial inclusion is an effort to give access and make sure that the usage of financial services by underserved population. Formers financial inclusion is very important for increasing the standard of living and it’s an important tool for empowerment of farmers. There are many financial services which are available exclusively to farmers Like KCC, PMFBY, Crop Loan etc. but the usage of those services is not satisfactory among the farmers. In this paper, we are analyzing whether the financial services to farmers are influencing the financial inclusion of famers. The primary data is collected from 160 farmers and data is analyzed by using various statistical techniques like correlation, parametric test by using statistical software called SPSS and MS Excel. The study reveals that the digital financial services are increasing the financial inclusion among farmers and there is lack of awareness about most of the financial services available to the farmers.","PeriodicalId":277639,"journal":{"name":"Saudi Journal of Business and Management Studies","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116551432","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-31DOI: 10.36348/sjbms.2023.v08i05.004
Dhania Dhania, T. Setiawan
Audit quality is a condition about an auditor finding and reporting misstatements in the accounting system. This study aims to analyze what factors affect audit quality both from literature studies and the results of distributing questionnaires to respondents. This research also involves interviews with the auditors and clients of public accountant representatives. This research is a qualitative study. Data collection through google with the garuda.kemdikbud.go.id website by limiting 100 sinta-accredited studies for the 2018-2023 period. The results showed different priorities between academics and respondents' opinions (55 people who are auditors and clients) on the variables that determine audit quality. In addition, interestingly in this study, the different factors were confirmed through interviews and found other variables for future research such as communication skills, time management, EI, SI and AI for further research. In future audit quality research, it is also necessary to conduct a pilot study before determining the variables because of the gap between academia and industry in seeing the problems that affect audit quality.
{"title":"A Systematic Review of Audit Quality: Research Linkages with Practice Confirmation","authors":"Dhania Dhania, T. Setiawan","doi":"10.36348/sjbms.2023.v08i05.004","DOIUrl":"https://doi.org/10.36348/sjbms.2023.v08i05.004","url":null,"abstract":"Audit quality is a condition about an auditor finding and reporting misstatements in the accounting system. This study aims to analyze what factors affect audit quality both from literature studies and the results of distributing questionnaires to respondents. This research also involves interviews with the auditors and clients of public accountant representatives. This research is a qualitative study. Data collection through google with the garuda.kemdikbud.go.id website by limiting 100 sinta-accredited studies for the 2018-2023 period. The results showed different priorities between academics and respondents' opinions (55 people who are auditors and clients) on the variables that determine audit quality. In addition, interestingly in this study, the different factors were confirmed through interviews and found other variables for future research such as communication skills, time management, EI, SI and AI for further research. In future audit quality research, it is also necessary to conduct a pilot study before determining the variables because of the gap between academia and industry in seeing the problems that affect audit quality.","PeriodicalId":277639,"journal":{"name":"Saudi Journal of Business and Management Studies","volume":"87 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127017947","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-30DOI: 10.36348/sjbms.2023.v08i05.003
Renjith Kumar, R, Al Zahra 'Abdullah Khalifa Al Tobi, Hudhaifa Rashid Hamed Al Hussaini, Marwa Suleiman Saif Al Hinai
There are many fast moving consumer brands available in the market, and this research analyses consumer’s preference, satisfaction and loyalty of these brands of daily consumer products. This study aims to identify the brand usage of selected FMCG products, satisfaction, brand loyalty of consumers. The study also analyses the impact of satisfaction on repeat purchase of selected FMCG brand products. A sample of 277 Omani consumers are selected for the study from Nizwa. The findings of the study revealed that 34% of the consumers use the Rainbow brand of evapourated milk. It is the most consistent and reliable brand in satisfaction among the Omani consumers. The impact of brand satisfaction on recommending evaporated milk is found to be significant for Rainbow, Omela, Al Mudhish and Al Marai. The impact of brand satisfaction on repurchase of Evaporated Milk is found to be significant for Rainbow, Omela, Al Mudhish, and Al Marai. In Arabic bread, 42% of the consumers use Al Kowther brand. 32% of the Omani consumers prefer Dahabi brand. Al Kowther is the most consistent and reliable brand in satisfaction among the Omani consumers. The impact of brand satisfaction on recommending Arabic bread is found to be significant for Al Kowther, Carrefour, Dahabi, Lulu, and Sohar brands. Impact of brand satisfaction on repurchase of Arabic bread is found to be significant for Al Kowther, Dahabi, Lulu, and Sohar brands. In the case of yoghurt, 50% of the consumers use Mazoon brand of yoghurt. 38% of the Omani consumers prefer Almarai brand. A’Safwah is the highest and most consistent and reliable brand in satisfaction. The impact of brand satisfaction on recommending yoghurt brand is significant for Almarai and Mazoon. Impact of brand satisfaction on repurchase of yoghurt is significant for Almarai, A’Safwah and Mazoon.
{"title":"An Empirical Study of the Impact of Customer Satisfaction on Brand Repurchase among Fast Moving Consumer Goods in Nizwa","authors":"Renjith Kumar, R, Al Zahra 'Abdullah Khalifa Al Tobi, Hudhaifa Rashid Hamed Al Hussaini, Marwa Suleiman Saif Al Hinai","doi":"10.36348/sjbms.2023.v08i05.003","DOIUrl":"https://doi.org/10.36348/sjbms.2023.v08i05.003","url":null,"abstract":"There are many fast moving consumer brands available in the market, and this research analyses consumer’s preference, satisfaction and loyalty of these brands of daily consumer products. This study aims to identify the brand usage of selected FMCG products, satisfaction, brand loyalty of consumers. The study also analyses the impact of satisfaction on repeat purchase of selected FMCG brand products. A sample of 277 Omani consumers are selected for the study from Nizwa. The findings of the study revealed that 34% of the consumers use the Rainbow brand of evapourated milk. It is the most consistent and reliable brand in satisfaction among the Omani consumers. The impact of brand satisfaction on recommending evaporated milk is found to be significant for Rainbow, Omela, Al Mudhish and Al Marai. The impact of brand satisfaction on repurchase of Evaporated Milk is found to be significant for Rainbow, Omela, Al Mudhish, and Al Marai. In Arabic bread, 42% of the consumers use Al Kowther brand. 32% of the Omani consumers prefer Dahabi brand. Al Kowther is the most consistent and reliable brand in satisfaction among the Omani consumers. The impact of brand satisfaction on recommending Arabic bread is found to be significant for Al Kowther, Carrefour, Dahabi, Lulu, and Sohar brands. Impact of brand satisfaction on repurchase of Arabic bread is found to be significant for Al Kowther, Dahabi, Lulu, and Sohar brands. In the case of yoghurt, 50% of the consumers use Mazoon brand of yoghurt. 38% of the Omani consumers prefer Almarai brand. A’Safwah is the highest and most consistent and reliable brand in satisfaction. The impact of brand satisfaction on recommending yoghurt brand is significant for Almarai and Mazoon. Impact of brand satisfaction on repurchase of yoghurt is significant for Almarai, A’Safwah and Mazoon.","PeriodicalId":277639,"journal":{"name":"Saudi Journal of Business and Management Studies","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123475873","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-20DOI: 10.36348/sjbms.2023.v08i05.002
Sony Varghese
The research is focused on identifying the changes in the consumption pattern of the consumers in the FMCG sector due to the COVID 19 pandemic. The distribution channel disruption and the complete lockdown severely affected the manufacturing and the distribution of the FMCG products and the shifts that has taken place when it comes to purchase of FMCG goods, the medium used and whether the change in the behavior of the consumers are permanent or temporary. The research was conducted on the FMCG sector which provides huge opportunity in the rural markets of India. The pandemic has shifted the consumer consumption pattern from non- essential goods to essential products. Purpose – The main purpose of the research is to look into the consumption patterns for pre- corona, during the lockdown and the post lockdown and finds out the changes in the consumption pattern so as to understand the future of the FMCG sector. The customer conversion into e-commerce platforms and home delivery services for purchase of groceries, vegetables etc.
{"title":"COVID 19 Impact on the Consumer Consumption Pattern in the FMCG Sector","authors":"Sony Varghese","doi":"10.36348/sjbms.2023.v08i05.002","DOIUrl":"https://doi.org/10.36348/sjbms.2023.v08i05.002","url":null,"abstract":"The research is focused on identifying the changes in the consumption pattern of the consumers in the FMCG sector due to the COVID 19 pandemic. The distribution channel disruption and the complete lockdown severely affected the manufacturing and the distribution of the FMCG products and the shifts that has taken place when it comes to purchase of FMCG goods, the medium used and whether the change in the behavior of the consumers are permanent or temporary. The research was conducted on the FMCG sector which provides huge opportunity in the rural markets of India. The pandemic has shifted the consumer consumption pattern from non- essential goods to essential products. Purpose – The main purpose of the research is to look into the consumption patterns for pre- corona, during the lockdown and the post lockdown and finds out the changes in the consumption pattern so as to understand the future of the FMCG sector. The customer conversion into e-commerce platforms and home delivery services for purchase of groceries, vegetables etc.","PeriodicalId":277639,"journal":{"name":"Saudi Journal of Business and Management Studies","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130158190","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-09DOI: 10.36348/sjbms.2023.v08i05.001
Nurcahyo Andarusito, A. Khatibi, Jacqualine Tham, S. Azam, Cicilia Windiyaningsih
Hospitals plays an important role in providing health care facilities and are indispensable in supporting the public health services. The purpose of this study is to examine chief nurse leadership style, internal communication, incentive giving and work stress as well as the performance of nurses in the inpatient room of Hajj Hospital. This research used observational analytical methods with a cross sectional design approach that is research to find interest between variable. Questionnaires were in this study which consists of with closed statements. The data obtained is then collected and processed using SPSS. There were 96 respondents in this study consist of nurses in the Inpatient Unit Jakarta Hajj Hospital and 88 % female nurses who are above 30 years old with working experience of more than 5 years participated in this study. It was found that internal communication and incentive giving have the highest impact performance in hajj hospital. However, the findings of this study may differ with a larger samples taken for this study. Future research would suggest a mixed method study with a larger population across Indonesia.
{"title":"The Influence of Chief Nurse Leadership Style on Nurses Performance in Hajj Hospital, Jakarta","authors":"Nurcahyo Andarusito, A. Khatibi, Jacqualine Tham, S. Azam, Cicilia Windiyaningsih","doi":"10.36348/sjbms.2023.v08i05.001","DOIUrl":"https://doi.org/10.36348/sjbms.2023.v08i05.001","url":null,"abstract":"Hospitals plays an important role in providing health care facilities and are indispensable in supporting the public health services. The purpose of this study is to examine chief nurse leadership style, internal communication, incentive giving and work stress as well as the performance of nurses in the inpatient room of Hajj Hospital. This research used observational analytical methods with a cross sectional design approach that is research to find interest between variable. Questionnaires were in this study which consists of with closed statements. The data obtained is then collected and processed using SPSS. There were 96 respondents in this study consist of nurses in the Inpatient Unit Jakarta Hajj Hospital and 88 % female nurses who are above 30 years old with working experience of more than 5 years participated in this study. It was found that internal communication and incentive giving have the highest impact performance in hajj hospital. However, the findings of this study may differ with a larger samples taken for this study. Future research would suggest a mixed method study with a larger population across Indonesia.","PeriodicalId":277639,"journal":{"name":"Saudi Journal of Business and Management Studies","volume":"101 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121505380","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-03DOI: 10.36348/sjbms.2023.v08i04.001
S. Mukherjee, Mrinal Kanti Das, D. Saha, Mr. Uttiya Kar
A radical shift has been witnessed in consumer buying behavior worldwide due to the outbreak of COVID-19. With the increasing demand for smartphones across the globe, there is a need for marketers to identify the taste and preferences of the prospects. In this study, we have made an effort to understand prospects’ views on the attributes of smartphones. An attempt has been made to understand the desirable combinations in the light of reputed brands the prospects are seeking before making a commitment. We even tried to rank different brands using the Multi-Attribute Decision Making (MADM) technique to help the marketers for framing marketing strategies to compete in this volatile market.
{"title":"Excavating Important Attributes and Brands Alluring Prospects to Buy Smartphone","authors":"S. Mukherjee, Mrinal Kanti Das, D. Saha, Mr. Uttiya Kar","doi":"10.36348/sjbms.2023.v08i04.001","DOIUrl":"https://doi.org/10.36348/sjbms.2023.v08i04.001","url":null,"abstract":"A radical shift has been witnessed in consumer buying behavior worldwide due to the outbreak of COVID-19. With the increasing demand for smartphones across the globe, there is a need for marketers to identify the taste and preferences of the prospects. In this study, we have made an effort to understand prospects’ views on the attributes of smartphones. An attempt has been made to understand the desirable combinations in the light of reputed brands the prospects are seeking before making a commitment. We even tried to rank different brands using the Multi-Attribute Decision Making (MADM) technique to help the marketers for framing marketing strategies to compete in this volatile market.","PeriodicalId":277639,"journal":{"name":"Saudi Journal of Business and Management Studies","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122444195","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-25DOI: 10.36348/sjbms.2023.v08i02.003
Umme Thayyiba Khatoon, Nada Ali Mudarbish
A recent study says that organizations must change their human resource (HR) policies in order to adapt to Industry 4.0. This study focuses on the link between Industry 4.0 and three important HR practices: training and development, job design, and performance appraisal. All of these things have a direct effect on motivation in the workplace. It's a new way to look at the most innovative management techniques that encourage a culture of continuous improvement at work so that the company can keep up with industry 4.0 improvements and incorporate them. Human resources (HR) departments need to be proactive about using these new technologies and staying up to date on the skills they need. Employee training and development is a term for educational activities within a company that are meant to improve employees' knowledge and skills, as well as to teach them how to do certain tasks better. The content, responsibilities, goals, and relationships that are needed to meet the expectations of the role are all set by the job design. A well-designed job can encourage good behavior and give employees a solid foundation for success. It can also evaluate performance, which is an important part of keeping people motivated at work. HR's new job is to get employees more involved by making sure they have the best benefits, trusting their teams, working together, and being able to grow personally. All of these things build a strong case for a successful retention strategy. The study shows how important it is to use cutting-edge strategies for managing human resources at work.
{"title":"3 Innovative Human Resource Practices: An Absolute Necessity for Industry 4.0 (A Select Study of Saudi Arabia ICT Sector in Age of Opportunities)","authors":"Umme Thayyiba Khatoon, Nada Ali Mudarbish","doi":"10.36348/sjbms.2023.v08i02.003","DOIUrl":"https://doi.org/10.36348/sjbms.2023.v08i02.003","url":null,"abstract":"A recent study says that organizations must change their human resource (HR) policies in order to adapt to Industry 4.0. This study focuses on the link between Industry 4.0 and three important HR practices: training and development, job design, and performance appraisal. All of these things have a direct effect on motivation in the workplace. It's a new way to look at the most innovative management techniques that encourage a culture of continuous improvement at work so that the company can keep up with industry 4.0 improvements and incorporate them. Human resources (HR) departments need to be proactive about using these new technologies and staying up to date on the skills they need. Employee training and development is a term for educational activities within a company that are meant to improve employees' knowledge and skills, as well as to teach them how to do certain tasks better. The content, responsibilities, goals, and relationships that are needed to meet the expectations of the role are all set by the job design. A well-designed job can encourage good behavior and give employees a solid foundation for success. It can also evaluate performance, which is an important part of keeping people motivated at work. HR's new job is to get employees more involved by making sure they have the best benefits, trusting their teams, working together, and being able to grow personally. All of these things build a strong case for a successful retention strategy. The study shows how important it is to use cutting-edge strategies for managing human resources at work.","PeriodicalId":277639,"journal":{"name":"Saudi Journal of Business and Management Studies","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134160403","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-22DOI: 10.36348/sjbms.2023.v08i03.003
Marilou, Q, T. Tolentino, Ara A. Lagura, Riza Cj O. Lising, Miramar A. Lucenio, MA. Veronica A. Mabulac, Lyka Mae A. Torres, Ronwald Uy
The goal of this study is to see if there is a link between online selling via social media and impulse purchases. The steps in the methodology are as follows: Quantitative research, particularly descriptive research, is used to design research that tries to characterize the existing state of variables. With a total of 387 Young Professional respondents from Angeles City, Pampanga, the researchers also gave self-made questionnaires and utilized a Likert scale as the foundation for responding to the survey. To correlate the link between social commerce and impulsive purchase decisions, the facts were studied using statistical analysis using mean rating and Pearson r correlation. It was discovered that the Young Professional's impulse purchase choice and social commerce (hedonic and social) had a substantial association. The researchers suggested that social commerce be more trustworthy to earn trust and credibility, that sales promotions be established to enhance customer retention, and that outstanding customer service is provided to offer customers a more pleasant experience and add value. The findings point to the necessity for more investigation into other elements that influence social commerce.
{"title":"The Relationship between Online Selling Through Social Media and Impulse Purchases among Young Professionals","authors":"Marilou, Q, T. Tolentino, Ara A. Lagura, Riza Cj O. Lising, Miramar A. Lucenio, MA. Veronica A. Mabulac, Lyka Mae A. Torres, Ronwald Uy","doi":"10.36348/sjbms.2023.v08i03.003","DOIUrl":"https://doi.org/10.36348/sjbms.2023.v08i03.003","url":null,"abstract":"The goal of this study is to see if there is a link between online selling via social media and impulse purchases. The steps in the methodology are as follows: Quantitative research, particularly descriptive research, is used to design research that tries to characterize the existing state of variables. With a total of 387 Young Professional respondents from Angeles City, Pampanga, the researchers also gave self-made questionnaires and utilized a Likert scale as the foundation for responding to the survey. To correlate the link between social commerce and impulsive purchase decisions, the facts were studied using statistical analysis using mean rating and Pearson r correlation. It was discovered that the Young Professional's impulse purchase choice and social commerce (hedonic and social) had a substantial association. The researchers suggested that social commerce be more trustworthy to earn trust and credibility, that sales promotions be established to enhance customer retention, and that outstanding customer service is provided to offer customers a more pleasant experience and add value. The findings point to the necessity for more investigation into other elements that influence social commerce.","PeriodicalId":277639,"journal":{"name":"Saudi Journal of Business and Management Studies","volume":"191 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114219023","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-22DOI: 10.36348/sjbms.2023.v08i03.002
Nanang Rusliana
This study aims to analyze the access of small and medium enterprises (SMEs) to finance and on the performance in Indonesia. This study used the Enterprise Surveys World Bank (ESWB) panel data from 2009 and 2015. The results of the analysis show that small companies tend to be lower inaccessibility compared to medium-sized businesses. Companies that do not have financial constraints and also participate in financial markets perform better than other companies. Either by using value-added performance indicators or labor absorption the results shows the same direction.
{"title":"Micro, Small, and Medium Enterprises (SMEs) Accessibility and Its Impact on Performance in Indonesia","authors":"Nanang Rusliana","doi":"10.36348/sjbms.2023.v08i03.002","DOIUrl":"https://doi.org/10.36348/sjbms.2023.v08i03.002","url":null,"abstract":"This study aims to analyze the access of small and medium enterprises (SMEs) to finance and on the performance in Indonesia. This study used the Enterprise Surveys World Bank (ESWB) panel data from 2009 and 2015. The results of the analysis show that small companies tend to be lower inaccessibility compared to medium-sized businesses. Companies that do not have financial constraints and also participate in financial markets perform better than other companies. Either by using value-added performance indicators or labor absorption the results shows the same direction.","PeriodicalId":277639,"journal":{"name":"Saudi Journal of Business and Management Studies","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114690565","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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