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Diversity of lettered words of the chinese language in the chinese digital media discourse 汉语数字媒体话语中汉语字母词的多样性
Pub Date : 2020-03-19 DOI: 10.1145/3388984.3389069
Tatiana A. Uryvskaya, S. Takhtarova, A. Fominykh
The article is devoted to the analysis of the lettered words of the Chinese language and their use in the Chinese digital media discourse. Previously, this phenomenon was unusual for the traditional system of the Chinese language, in view of both the closed nature of China itself and the careful preservation of its national foundations. Active international contacts inevitably led to changes in the Chinese language, a large number of neologisms and foreign borrowings appear in it. The aim of the present study is to study the process of integrating lettered words into the Chinese language system and their features as new lexical units of the Chinese language, as well as studying the variety of lettered words of the Chinese language presented in a digital media discourse. The increasingly active penetration of the analyzed phenomenon into various areas of communication is due, in addition to globalization, to the principle of economy - a foreign, lettered term - easier to pronounce and spell than the generally accepted foreign loan word or the Chinese term itself. In addition, foreign-language lettered words often perform a euphemistic function in the modern Chinese language. With the spread of lettered words in the everyday oral and written communication of native Chinese speakers, their presence in the language began to cause both positive and negative response from the Chinese public.
本文旨在分析汉语中的字母词及其在汉语数字媒体话语中的使用。在此之前,由于中国本身的封闭性和对民族基础的谨慎保护,这种现象在中国的传统语言系统中是不寻常的。积极的国际交往不可避免地导致了汉语的变化,汉语中出现了大量的新词和外来语。本研究的目的是研究字母词融入汉语语言系统的过程及其作为汉语新词汇单位的特征,以及数字媒体话语中汉语字母词的多样性。所分析的现象日益积极地渗透到传播的各个领域,除了全球化之外,还有一个原因是经济原则——一个外国的字母术语——比普遍接受的外国借词或汉语术语本身更容易发音和拼写。此外,外文字母词在现代汉语中往往起着委婉语的作用。随着字母词在以汉语为母语的人日常口语和书面交流中的传播,它们在汉语中的存在开始引起中国公众的正面和负面反应。
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引用次数: 0
Development of information accounting system sunder globalization of economy 经济全球化背景下信息会计制度的发展
Pub Date : 2020-03-19 DOI: 10.1145/3388984.3389074
I. Bogdanovich, S. Egorova, L. Yudanova, N. Kulakova
The article is concerned with the development of the use of information technologies and accumulated information in business management in order to make all types of business activities more efficient and, thus, to provide a new quality of economic growth. The authors studied the stages of the use of information technologies development in accounting, identified their advantages and disadvantages, and also identified new stages in the development of information technologies: artificial intelligence, machine learning, blockchain technology. There were substantiated digital technologies potential in business entities operation process. The paper determined that companies can form technological capabilities and infrastructure that are required for more effective risk management and data analysis in the future in the process of efficiency upgrading. The study and comparative analysis of information technologies made it possible to substantiate the possibility and necessity of using an information and analytical support model of managerial decisions under block chain technology, which enables to monitor onlineand manage business worldwide. The authors conclude that information and analytical support for business management in digital economy is a global unity of accounting, analytical and organizational support.
本文关注的是信息技术和积累信息在企业管理中的应用,以提高各类企业活动的效率,从而提供一种新的经济增长质量。作者研究了信息技术在会计领域的发展阶段,确定了它们的优势和劣势,并确定了信息技术发展的新阶段:人工智能、机器学习、区块链技术。在企业运营过程中,数字化技术潜力得到了充分体现。本文认为,企业在效率提升的过程中,可以形成未来更有效的风险管理和数据分析所需的技术能力和基础设施。通过对信息技术的研究和比较分析,可以证实在区块链技术下使用管理决策的信息和分析支持模型的可能性和必要性,从而实现对全球业务的在线监控和管理。作者得出结论,数字经济中企业管理的信息和分析支持是会计、分析和组织支持的全球统一。
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引用次数: 0
Language industry and human capital. International cooperation in linguistic education: Tver - Berlin 语言产业与人力资本。语言教育的国际合作:特维尔-柏林
Pub Date : 2020-03-19 DOI: 10.1145/3388984.3390626
A. A. Bogatyrev, A. V. Tikhomirova, N. Krasilnikova
According to Eurostat information, Germany was both the largest importer of goods from and the largest exporter of goods to Russia among all EU member states in 2018. Cultural awareness issues and long term strategic approach are important in doing business with Germany. German language opens the gates of understanding German mentality and culture. Intercultural communicative competence serves as a key tool for understanding the style, values and expectations of business negotiation partners in Germany. Russian SME sector often lacks experience of international business cooperation and finding common ground at negotiations. In order to fill that gap, develop language industry and human capital the Russian Science Foundation in 2011 launched the educational project "Intercultural Business Communication: Russia-Germany", based in Tver state university (Russia, Tver) and Institut der Interculturelle Kommunikation (IIK e.V) Berlin / Jena / Erfurt / Ansbach (Germany). It was a first experience of joint Internet "language industry" enterprise of Germany in Russia. It caused the rise of teaching with technology experimentation and contributed to further development of innovative language industry and vocational language-based technologies in Russia.
根据欧盟统计局的信息,2018年,在所有欧盟成员国中,德国是俄罗斯最大的商品进口国和最大的商品出口国。在与德国做生意时,文化意识问题和长期战略方针很重要。德语打开了了解德国心理和文化的大门。跨文化交际能力是理解德国商务谈判伙伴的风格、价值观和期望的关键工具。俄罗斯中小企业部门往往缺乏国际商业合作和在谈判中寻找共同点的经验。为了填补这一空白,发展语言产业和人力资本,俄罗斯科学基金会于2011年在特维尔州立大学(俄罗斯,特维尔)和柏林/耶拿/埃尔福特/安斯巴赫(德国)跨文化交流研究所(IIK e.v.)启动了“跨文化商业交流:俄罗斯-德国”教育项目。这是德国联合互联网“语言产业”企业在俄罗斯的首次体验。它引起了技术实验教学的兴起,促进了俄罗斯创新语言产业和职业语言技术的进一步发展。
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引用次数: 0
Digitalization of the economy as tool to increase the potential of innovative activity in the region 将经济数字化作为提高本地区创新活动潜力的工具
Pub Date : 2020-03-19 DOI: 10.1145/3388984.3390643
V. Borovik, V. Borovik
The strategy of development of the region in the context of digitalization of the economy opens up new opportunities in assessing the prospects of improving production systems. It is possible to develop more accurate methods for modeling targets that take into account the efficiency of consumption of production resources. A digital model allows formalizing technical, social and economic factors as an efficient tool of production management. Modeling of the production process, reflecting the real nature of the use of production resources, creates the preconditions for the visualization of the management process, the numerical justification of the choice of development strategy region.
该地区在经济数字化背景下的发展战略为评估改善生产系统的前景提供了新的机会。考虑到生产资源消耗的效率,有可能开发更准确的建模目标方法。数字模型可以使技术、社会和经济因素正规化,成为生产管理的有效工具。生产过程的建模,反映了生产资源利用的真实性质,为管理过程的可视化、发展战略区域选择的数值论证创造了先决条件。
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引用次数: 1
Key aspects of implementing the help desk system in an educational institution 在教育机构实施帮助台系统的主要方面
Pub Date : 2020-03-19 DOI: 10.1145/3388984.3390876
Oleg Nikiforov, L. Mukhametova
The article summarizes the results of a practical study on the problem of automating the incident management process in the IT - infrastructure of an educational organization. Implementing an incident management system can lead to a complete overhaul of all processes. The cost-effectiveness of implementing the system in an educational organization can be reflected in saving working time when processing requests for maintenance. The organizational effectiveness of the project implementation will be reflected in a significant improvement in the quality of services provided by the organization's it infrastructure and their maintenance.
本文总结了对某教育机构IT基础设施中事件管理过程自动化问题的实际研究结果。实施事件管理系统可以导致对所有流程的彻底检查。在教育机构中实施该系统的成本效益可以反映在处理维护请求时节省的工作时间上。项目执行的组织效率将反映在组织的信息技术基础设施及其维护所提供的服务质量的显著改善上。
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引用次数: 1
Internet communication as a medium for digital folklore 网络传播作为数字民俗的媒介
Pub Date : 2020-03-19 DOI: 10.1145/3388984.3389061
O. Melnikova, M. Yahin, K. Makayev
The article explains the concept of "digital folklore" as compared to traditional folk culture. Particular attention is drawn to the constitutive features of the digital folklore, both general and specific. Internet communication endows digital folklore with peculiar features, which lead to serious changes in traditional folk culture. The focus is made on its communicative function, conditioned by special aspects of the internet medium. The internet forms a special communicative environment that gives rise to innovative cultural and linguistic phenomena. It reflects users' thoughts and ideas, expressed in the form of a text, synthesized with graphics, sound, and animation. The new communication medium contributes to the implementation of various language tools and stimulates users' creativity. Language becomes a tool for their creative personal expression. The new communication channel brings new forms of expression and new communication models.
本文将“数字民俗学”的概念与传统民俗文化进行了比较。特别注意数字民俗的构成特征,无论是一般的还是具体的。网络传播赋予数字民俗独特的特征,导致传统民俗文化发生严重变化。网络媒介的特殊性决定了它的交际功能。互联网形成了一种特殊的交际环境,产生了创新的文化和语言现象。它反映了用户的思想和想法,以文字的形式表达,并结合图形、声音和动画。新的传播媒介有助于实现各种语言工具,激发用户的创造力。语言成为他们创造性个人表达的工具。新的传播渠道带来了新的表现形式和新的传播模式。
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引用次数: 1
Prosodic characteristics of the speech of hosts in the media communication (examples of British and American talk shows) 媒介传播中主持人讲话的韵律特征(以英美脱口秀为例)
Pub Date : 2020-03-19 DOI: 10.1145/3388984.3389064
D. Sabirova, S. Bodnar, G. Yatsenko
Nowadays the media communication plays a crucial role in people entering the informational and cultural space of society. Talk shows are one of the most popular television genres, which affects the entire spectrum of topics and issues discussed in the public. The main function of a talk show is not only to transmit information, but also to influence the audience in order to promote a certain idea. Thus, the speech of the talk show hosts is one of the means of power. This effect is carried out by using certain prosodic means in the speech. The present survey is of particular relevance to the study of prosodic characteristics of speech and their role in the talk show discourse due to the shortage of scientific publications in open access. The actual material for the study includes fragments of the hosts' speeches of the popular British and American talk shows in their relevant countries and overseas. On the basis of acoustic analysis, the typical features of a prepared and spontaneous monologues and dialogical speeches are revealed. In conclusion the authors compare basic prosodic means in British and American talk show discourse.
如今,媒体传播在人们进入社会的信息和文化空间中起着至关重要的作用。脱口秀节目是最受欢迎的电视节目类型之一,它影响着公众讨论的所有话题和问题。脱口秀节目的主要功能不仅仅是传递信息,更重要的是影响观众,以促进某种思想。因此,谈话节目主持人的演讲是权力的手段之一。这种效果是通过在讲话中使用一定的韵律手段来实现的。由于缺乏开放获取的科学出版物,本研究对言语韵律特征及其在脱口秀话语中的作用的研究具有特殊的意义。研究的实际材料包括英美两国在各自国家和海外流行的脱口秀节目主持人的演讲片段。在声学分析的基础上,揭示了有准备的、自发的独白和对话式演讲的典型特征。最后比较了英美脱口秀话语的基本韵律手段。
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引用次数: 0
Methodology of models based on modified Petri nets 基于改进Petri网的模型方法学
Pub Date : 2020-03-19 DOI: 10.1145/3388984.3390882
D. Kochkin, Aleksei Sukonschicov, T. Akhmetov
One of the key tendencies of ICS networks is the integration of technologies of a controlling system. In order to maintain the high quality of control it is necessary to guarantee the joint action of all the ICS subsystems. Quality of service technologies allow solving this problem by adjusting the policy of maintenance of the networking equipment traffic. Data of network simulation, which is conducted using some mathematical tool, can become the basis for selection of adjustments. Here it is suggested to use an extension constructed on the basis of colored, fuzzy, timed, hierarchical, and priority Petri nets, as such a tool. The article provides a formal description of the developed mathematical tool of the modified fuzzy Petri nets. It shows the advantages when modeling network devices.
控制系统的技术集成是ICS网络发展的关键趋势之一。为了保持高质量的控制,必须保证控制系统各子系统的协同作用。服务质量技术允许通过调整网络设备流量的维护策略来解决这个问题。利用数学工具进行的网络仿真数据可以作为选择调整的依据。在这里,建议使用基于彩色、模糊、定时、分层和优先Petri网的扩展,作为这样的工具。本文对改进模糊Petri网的数学工具进行了形式化描述。它显示了在对网络设备建模时的优势。
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引用次数: 2
Technologies for project-based approach to the system of teachers training 基于项目的教师培训系统技术方法
Pub Date : 2020-03-19 DOI: 10.1145/3388984.3390619
P. S. Bazhina, T. G. Sepik, O. Zhigalova, T. Kopus
The article describes technologies applicable for project-based approach to the system of teachers training, the mechanism of implementation of project-based approach in pedagogical Universities. The paper presents the procedure and outcomes of experimental activities aimed at examination of the real-life effects in organization of project-based activities by students immersed in a high-tech educational environment. System and structure-oriented analysis was applied to managing professional activities of teachers-to-be. Pedagogical experiment, observation and recording the peculiarities of project activities, experience generalization and systematization of the project-based approach in a pedagogical University. Content and conditions of the organization of project activities of students in a high-tech educational environment are updated. Identified qualitative and quantitative indicators characterizing the level of initial professional experience sufficient for the implementation of professional activities in school. The outcomes lead to the conclusion about the effectiveness of applying technologies in project-based approach to teacher training system immersed in a high-tech educational environment.
本文阐述了项目化教学法在师范院校教师培训体系中的应用技术,以及项目化教学法在师范院校的实施机制。本文介绍了实验活动的过程和结果,旨在考察沉浸在高科技教育环境中的学生组织项目活动的现实效果。将面向系统和面向结构的分析方法应用于准教师专业活动的管理。教学实验,观察和记录项目活动的特点,经验的归纳和系统化。更新了高科技教育环境下学生项目活动组织的内容和条件。确定定性和定量指标,说明足以在学校开展专业活动的初步专业经验水平。研究结果表明,在高科技教育环境下,项目教学法在教师培训系统中的应用是有效的。
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引用次数: 1
Problems of assessing the investment attractiveness of the region's territory 评估区域领土投资吸引力的问题
Pub Date : 2020-03-19 DOI: 10.1145/3388984.3390816
A. E. Kremin, I. Akhmetova
The main purpose of this article is to conduct a comparative analysis of existing methods for assessing the investment attractiveness of territories, as well as to determine their shortcomings and problems of their use. For this purpose, the existing methods of assessing the investment climate and attractiveness were described, and their critical and comparative analysis was carried out. As a result, it was concluded that the existing methodological approaches to assessing the investment attractiveness of the territory do not simultaneously reflect the objective situation in the analyzed socio-economic system, the sectoral specialization of the local economy and do not allow determining the directions of state management of the investment process, which confirms the relevance and need to develop an appropriate methodology for evaluating the category under study. The next stage of the research will be devoted to solving this problem and will be presented by the author in future publications. The materials of the article can be used by regional and municipal authorities in determining ways to assess the investment attractiveness of territories based on their tasks.
本文的主要目的是对评估领土投资吸引力的现有方法进行比较分析,并确定其缺点和使用问题。为此,描述了评估投资环境和吸引力的现有方法,并对其进行了批判性和比较分析。因此,得出的结论是,评估领土投资吸引力的现有方法方法不能同时反映所分析的社会经济系统的客观情况,当地经济的部门专业化,也不能确定国家管理投资过程的方向,这证实了为评估所研究的类别制定适当方法的相关性和必要性。下一阶段的研究将致力于解决这个问题,并将由作者在未来的出版物中提出。该文章的材料可用于区域和市政当局根据其任务确定评估领土投资吸引力的方法。
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引用次数: 1
期刊
Proceedings of the III International Scientific and Practical Conference
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