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MODEL PENGEMBANGAN STRATEGI PEMASARAN BERBASIS TEKNOLOGI INFORMASI DALAM MENINGKATKAN DAYA SAING UMKM DI JEPARA 以信息技术为基础的营销战略发展模式,以提高JEPARA的UMKM竞争力
Pub Date : 2021-02-21 DOI: 10.29103/E-MABIS.V21I2.482
Sisno Riyoko, Budi Lofian
This study wanted to produce a model for developing marketing strategy based on Information Technology (IT) is a form of marketing strategy development model by taking into account and utilize Information Technology. The purpose of this study was to better efficiency at enhancing the competitiveness of SMEs through the use of Information Technology. Micro, Small and Medium cultivated IT base is expected will be increased competitiveness. Objective: 1) undescrebed  conditions of SMEs that have used information technology. 2) completion of a development model of IT-based marketing strategies that can be applied practically. 3) application  models empirically, and 4) unprovable  floating model application of IT-based marketing strategy. To achieve these objectives do action research approach, is research activities continued with implementation. Therefore, the model-based marketing strategy information technology into solutions for marketing problems of SMEs and increasing competitiveness.
本研究想要建立一个基于信息技术(IT)的营销战略制定模型,它是一种考虑和利用信息技术的营销战略制定模型。这项研究的目的,是要透过资讯科技的应用,提高中小企业的竞争力。中小微IT基地的培育有望提高竞争力。目的:1)使用信息技术的中小企业的未描述条件。2)完成可实际应用的it营销策略开发模型。3)实证应用模型;4)基于it的营销策略的浮动模型应用。为实现这些目标所采取的行动研究方法,是研究活动的持续实施。因此,将基于模型的营销策略信息技术转化为解决中小企业营销问题和提高竞争力的方法。
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引用次数: 1
EFEK KONTRIBUSI STRUKTUR KEPEMILIKAN DAN KEPUTUSAN PENDANAAN DALAM MENINGKATKAN NILAI PERUSAHAAN 贡献所有权结构和融资决策对增加企业价值的影响
Pub Date : 2021-02-21 DOI: 10.29103/E-MABIS.V21I2.546
A. Awaluddin, Herman Sjahruddin, Masnama Tadjo, Poppy Nahdia Syahrani Pascawati
Ownership structure and funding decisions are determinants of company value, so this study was conducted with the intent to examine the contribution of ownership structures proxied by institutional ownership and funding decisions through debt to equity ratios as proxies in analyzing company values proxied through price to book values. The unit of analysis used is the financial statements of 18 issuers of the manufacturing sub-sector which were listed on the Indonesia Stock Exchange (BEI) in 2015-2018 (nine of them did not meet the sampling criteria). The results of data analysis provide evidence if the contribution of ownership structure that is proxied by institutional ownership is not able to increase the price to book value, the evidence has in common in explaining the contribution of a positive debt to equity ratio in increasing price to book value.
股权结构和融资决策是公司价值的决定因素,因此本研究旨在研究机构股权和融资决策所代表的股权结构的贡献,通过债务与权益比率作为代理,分析通过价格与账面价值代表的公司价值。所使用的分析单位是2015-2018年在印度尼西亚证券交易所(BEI)上市的18家制造业子行业发行人的财务报表(其中9家不符合抽样标准)。数据分析的结果提供了证据,如果机构所有权所代表的所有权结构的贡献不能增加价格对账面价值的贡献,那么证据在解释正的债务权益比率对增加价格对账面价值的贡献方面是共同的。
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引用次数: 3
KEPUASAN PELANGGAN SEBAGAI PEMEDIASI PENGARUH HARGA, KUALITAS PRODUK DAN LOYALITAS PELANGGAN 客户满意度随着价格、产品质量和客户忠诚度的增加而增长
Pub Date : 2021-02-21 DOI: 10.29103/E-MABIS.V21I2.503
Rosvania Jouzanda Kathlya, Eristia Lidia Paramita
Environmentally friendly fuels are one of the superior commodity lately, BBM Pertamax is one of them that could reduce air pollution. Therefore this study aims to test the influence between price, product quality, customer satisfaction, and customer loyalty. The data in this study used primary data by distributing questionnaires to 290 respondents who lived in Java Island. Then, the characteristics of respondents, as follow: 1) customer who used BBM Pertamax both two wheels and four wheels, 2) customer who used BBM Pertamax one to five years, and 3) used motor vehicle with 10:1 to 11:1 compression ratio. Data were tested using Structural Equation Modeling (SEM) with the AMOS Graphics application. The results showed that there was an effect of product quality on customer satisfaction and there was an influence between price and product quality on customer loyalty through customer satisfaction as a mediating variable. But there is no effect between price on customer satisfaction and customer loyalty, also product quality on customer loyalty.
环境友好型燃料是最近的优质商品之一,BBM Pertamax就是其中之一,可以减少空气污染。因此,本研究旨在检验价格、产品质量、顾客满意和顾客忠诚之间的影响。本研究的数据采用原始数据,向居住在爪哇岛的290名受访者分发问卷。然后,受访者的特征如下:1)使用BBM Pertamax两个轮子和四个轮子的客户,2)使用BBM Pertamax一到五年的客户,3)使用10:1到11:1压缩比的机动车。使用结构方程建模(SEM)和AMOS图形应用程序对数据进行测试。结果表明:产品质量对顾客满意存在影响,价格和产品质量之间通过顾客满意作为中介变量对顾客忠诚存在影响。但价格对顾客满意和顾客忠诚没有影响,产品质量对顾客忠诚也没有影响。
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引用次数: 2
PENGARUH KEBIJAKAN UTANG, LIKUDITAS, INTENSITAS PERSEDIAAN TERHADAP AGRESIVITAS PAJAK 债务政策的影响,流动性,税收积极性的强度
Pub Date : 2021-02-21 DOI: 10.29103/E-MABIS.V21I2.488
Laras Pangesti, W. EndangMasitoh, A. Wijayanti
This study aims to determine the effect of Debt Policy, Liquidity, Inventory Intensity on Tax Aggressiveness. With secondary data from the financial statements of mining sector companies listed on the Stock Exchange in 2016-2018, using 40 respondents and purposive sampling methods, namely (1) Manufacturing Companies that have been listed on the Indonesia Stock Exchange that have submitted financial reports as of 31 December according to the study period. (2) Companies that submit complete data. (3) Using the Dollar in its financial reporting. (4) Has an ETR value between 0-1. (5) Companies that have never suffered losses during the study period. The analysis technique uses multiple linear regression with SPSS version 18. The results of this study indicate (1) Debt Policy has an effect and significant effect on tax aggressiveness, (2) Liquidity has no effect on tax aggressiveness, 2) Inventory intensity has no effect on tax aggressiveness. Benefits of research, (1) For practitioners, input for investors in investing in the capital market is also a reference to make a healthy company with this research. (2) For Theoretical, Add insight into Debt Policy, Liquidity, Inventory Intensity and Tax Aggressiveness.
本研究旨在确定负债政策、流动性、库存强度对税收侵略性的影响。二级数据来自2016-2018年在印尼证券交易所上市的矿业公司的财务报表,采用40个受访者和有目的的抽样方法,即(1)根据研究期间,截至12月31日已提交财务报告的在印尼证券交易所上市的制造业公司。(2)提交完整数据的公司。(3)在财务报告中使用美元。(4) ETR值在0-1之间。(5)研究期间未发生亏损的公司。分析技术使用SPSS版本18的多元线性回归。研究结果表明:(1)负债政策对税收侵略性有影响且显著影响;(2)流动性对税收侵略性没有影响;(2)库存强度对税收侵略性没有影响。(1)对于从业者来说,投资者在资本市场投资的投入也是一个参考,通过本研究可以使公司健康发展。(2)在理论方面,增加对债务政策、流动性、库存强度和税收侵略性的见解。
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引用次数: 1
EFEKTIITAS MEDIA SOSIAL DAN ANGGARAN BIAYA TERHADAP KINERJA BISNIS DI PERUSAHAAN DROPSHIP DI WILAYAH SURAKARTA DENGAN PEMASARAN BERBASIS OUTPUT SEBAGAI VARIABEL INTERVENING (Studi Perusahaan Dropship di Wilayah Surakarta) 社交媒体的有效性和成本成本在日惹地区的DROPSHIP公司表现,市场营销为中间变量(日惹企业研究)
Pub Date : 2020-10-30 DOI: 10.29103/E-MABIS.V21I2.500
Ari Haryanto, S. Dewi
Penelitian ini bertujuan mengetahui secara empiris dan menganalisis pengaruh media sosial dan anggaran biaya terhadap pemasaran berbasis output Perusahaan Dropship di wilayah Surakarta. Mengetahui secara empiris dan menganalisis pengaruh media sosial, anggaran biaya dan pemasaran berbasis output terhadap kinerja bisnis Perusahaan Dropship di wilayah Surakarta. Dalam penelitan ini yang menjadi populasi adalah Populasi dalam penelitian ini adalah Perusahaan Dropship di wilayah Surakarta yang tergabung pada komunitas toko online sejumlah 40 perusahaan. Jumlah sampel dalam penelitian ini berjumlah 40 responden. Teknik pengambilan sampel dengan menggunakan sampling jenuh atau sensus yaitu semua anggota populasi digunakan sebagai sampel. Hasil kesimpulan dalam penelitian ini adalah Media sosial berpengaruh positif dan signifikan terhadap pemasaran berbasis output. Anggaran biaya berpengaruh positif dan signifikan terhadap pemasaran berbasis output. Media sosial berpengaruh negatif dan tidak signifikan terhadap kinerja. Anggaran biaya berpengaruh positif dan signifikan terhadap kinerja. Pemasaran berbasis output berpengaruh positif dan signifikan terhadap kinerja. Dari analisis jalur diketahui jalur langsung anggaran biaya berpengaruh terhadap kinerja, merupakan jalur yang dominan atau efektif untuk meningkatkan kinerja
本研究的目标是实证地了解并分析社交媒体对日惹企业产出营销的影响和成本预算。通过经验了解和分析社交媒体的影响、基于产出的成本预算和市场营销,了解日惹地区的飞艇业务表现。这项研究的人口是日惹地区的Dropship公司,该公司拥有40家在线商店社区。本研究的样本总数为40人。采用饱和抽样或人口普查作为样本的抽样技术。这项研究的结论是,社交媒体对基于产出的营销有着积极和重要的影响。成本预算对产出营销有积极和重要的影响。社交媒体对表现有负面和不重要的影响。成本预算对业绩有积极而重要的影响。基于产出的营销对表现有积极和重要的影响。通过分析已知的直接成本成本长路影响绩效,这是提高绩效的主导或有效途径
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引用次数: 0
ANALISIS DAMPAK PEMBIAYAAN QARDUN HASAN TERHADAP KESEJAHTERAAN PEDAGANG DI ACEH 分析了QARDUN HASAN对亚齐商人福利的影响
Pub Date : 2020-10-30 DOI: 10.29103/E-MABIS.V21I2.606
Damanhur Damanhur, W. Utami
The purpose of this study was to analyze the Impact of Qardun Hasan Financing on the Well-Being of Traders in the Lambaro Banda Aceh market. The data used in this study are primary data using sequential time data. The number of samples in this study were 34 members of the Banda Aceh Baitul Misyakat Sharia Cooperative whose receipts were traders in the Lambaro Banda Aceh market using accidental sampling techniques. Data obtained through interviews and questionnaires. The method of data analysis in this study used a paired t test method. The results of this study found that there was an impact on the welfare of traders as measured by religious activity, income, savings and alms. The four indicators showed an impact on the welfare of traders, this was concluded after looking at the conditions and data of traders before and after receiving Qardun Hasan's financing.
本研究的目的是分析qardn Hasan融资对兰巴罗班达亚齐市场贸易商福祉的影响。本研究使用的数据为采用时序数据的原始数据。本研究的样本数量是班达亚齐Baitul Misyakat Sharia合作社的34名成员,他们的收据是使用偶然抽样技术在兰巴罗班达亚齐市场的商人。通过访谈和问卷调查获得的数据。本研究的数据分析方法采用配对t检验方法。这项研究的结果发现,通过宗教活动、收入、储蓄和施舍来衡量,贸易商的福利受到了影响。这四个指标显示了对交易者福利的影响,这是在观察了交易者在接受卡恩哈桑融资前后的情况和数据后得出的结论。
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引用次数: 1
ANALISIS PENGARUH WAKAF PRODUKTIF TERHADAP KESEJAHTERAAN MASYARAKAT DI MUKIM MATANG PANYANG 分析WAKAF对社区福利的生产力影响
Pub Date : 2020-10-30 DOI: 10.29103/E-MABIS.V21I2.605
Munardi Munardi, Damanhur Damanhur, Mulyana Fitri
This study aimed to determine the effect of productive endowment on community welfare in Matang Panyang. This study used primary data obtained by distributing questionnaires to 30 respondents who were selected using the Purposive sampling technique. The data analysis method used was a simple linear regression method with the help of EVIEWS. Based on the test of the correlation coefficient of 0.837835, it showed that productive endowment had a strong relationship to improve community welfare. Based on the coefficient determination test, it showed that productive endowment had an effect of 70.19% on community welfare. From the results of the study, it revealed that productive endowment (X) significantly influenced the welfare community (Y). Based on the t-value of 8.120918 and the t-table value of 2.04841 with a significant level of 0.0000, it concluded that these tests accepted Ha and rejected Ho.
本研究旨在探讨生产性养老对麻塘盘阳社区福利的影响。本研究使用的原始数据是通过向30名受访者发放问卷获得的,这些受访者采用目的性抽样技术进行选择。使用的数据分析方法是在EVIEWS的帮助下使用简单的线性回归方法。通过相关系数为0.837835的检验,表明生产性禀赋与提高社区福利有较强的关系。经系数决定检验,生产性禀赋对社区福利的影响为70.19%。从研究结果来看,生产性禀赋(X)显著影响福利社区(Y),根据t值为8.120918,t表值为2.04841,显著水平为0.0000,得出这些检验接受Ha,拒绝Ho的结论。
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引用次数: 1
PENGARUH KOMPENSASI, MOTIVASI DAN LINGKUNGAN TERHADAP MINAT MENJADI GURU PADA LULUSAN SMA DI KOTA PALEMBANG 补偿、动机和环境对成为帕伦邦高中毕业生的兴趣的影响
Pub Date : 2020-10-30 DOI: 10.29103/E-MABIS.V21I2.484
Agus Marzuki, Crystha Armereo, Dian Septianti, Agung Anggoro Seto
The purpose of this research is to know the influence of compensation, motivation, and environment on the interest of being a teacher in high school students in Palembang. This type of research is associative. The population of this study was all high school students in Palembang with sampling techniques using accidental sampling with the number of samples determined by 397 respondents. Data analysis techniques using multiple linear regression analyses. The results found that compensation, motivation, and environment have a significant effect on the interest of being teachers in graduate school students in Palembang both simultaneously and partially with a significance value of 0.000. Compensation is the most influential variable with a substantial influence of 53.6%, while motivation and environment have an influence of 43.7% and 27.9% respectively.
本研究的目的是了解薪酬、动机和环境对巨港高中生教师兴趣的影响。这种类型的研究是联想的。本研究的人口为巨港市的所有高中生,采用偶然抽样的抽样技术,样本数量由397名受访者确定。使用多元线性回归分析的数据分析技术。结果发现,薪酬、动机和环境对巨港研究生的教师兴趣有同时和部分的显著影响,显著值为0.000。薪酬是影响最大的变量,具有53.6%的实质性影响,其次是动机和环境,分别具有43.7%和27.9%的影响。
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引用次数: 1
Analysis Financial Performance of Regional Government in Bengkulu Province 明古鲁省地方政府财务绩效分析
Pub Date : 2020-10-15 DOI: 10.29103/e-mabis.v21i2.699
Rara Mianti, Fachruzzaman Fachruzzaman
This research is using quantitative approach which aims to determine whether there are differences in the area ratio based on fiscal decentralization ratio of local financial, local financial dependency ratio, the ratio of the area of financial independence, effectiveness ratio , the ratio of growth ( growth) PAD , the ratio ( share) of revenue over the last ten years . By using the entire sample of local governments as Bengkulu province which is not an expansion of the area during the study period from 1995 to 2012 .That the government of Bengkulu , South Bengkulu , North Bengkulu , Rejang Lebong . Testing the hypothesis in this study was conducted with two analytical tools are paired sample t - test and Wilcoxon signed ranks test using SPSS analysis tool using a significant level of 0.025 % . The results of these tests indicate that there is significantly different as the local government 's financial performance during the period of Bengkulu province last ten years , well after the implementation of regional autonomy and after the economic crisis .
本研究采用定量分析的方法,以近十年来地方财政分权率、地方财政依存度、财政独立面积比、效率比、增长(增长)PAD比、收入(份额)比为基础,来确定区域比率是否存在差异。在1995年至2012年的研究期间,我们使用了整个地方政府样本作为Bengkulu省,这不是一个扩展的区域,Bengkulu的政府,South Bengkulu, North Bengkulu, Rejang Lebong。本研究使用配对样本t检验和Wilcoxon符号秩检验两种分析工具进行假设检验,使用SPSS分析工具,显著水平为0.025%。这些测试结果表明,在明古鲁省实施区域自治和经济危机后的最后十年期间,地方政府的财政绩效存在显著差异。
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引用次数: 1
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN 产品质量和价格对购买决策的影响
Pub Date : 2020-07-01 DOI: 10.29103/E-MABIS.V21I1.476
M. Haque
This study aims to determine the effect of product quality and price on purchasing decisions at PT. Berlian Multitama in Jakarta. The method used is explanatory research with analytical techniques using statistical analysis with regression testing, correlation, determination and hypothesis testing. The results of this study the quality of products significantly influence the purchase decision of 46.5%, the hypothesis test obtained t count t table or (6.978 2.003). Price significantly influences the purchase decision of 36.0%, the hypothesis test is obtained t arithmetic t table or (5.613 2.003). Product quality and price simultaneously have a significant effect on purchasing decisions with a regression equation Y = 10.354 + 0.425X1 + 0.331X2 and the contribution effect is 55.9%, the hypothesis test is obtained F count F table or (34.821 2.770).
本研究的目的是确定产品质量和价格对雅加达柏林多塔玛公司采购决策的影响。使用的方法是解释研究与分析技术使用统计分析与回归检验,相关性,确定和假设检验。本研究结果产品质量显著影响购买决策的比例为46.5%,假设检验得到t计数表或(6.978 2.003)。价格显著影响购买决策的比例为36.0%,假设检验由算术表或(5.613 2.003)得到。产品质量和价格同时对购买决策有显著影响,回归方程为Y = 10.354 + 0.425X1 + 0.331X2,贡献效应为55.9%,假设检验得到F计数F表或(34.821 2.770)。
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引用次数: 17
期刊
E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis
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