Abstract – The emergency COVID-19 pandemic bring anxiety in the world and has changed cunsomer behaviour especially in decision to use technoly in health sector. Digital health care changing cunsomer behaviour from using conventional health service to digital. Health technology, telemedicine designed for long-distance communication between doctor and patient which is considered to bring effectiveness and effictiveness during COVID-19 pandemic. This research aim to exemain perceived fear, quality of information and trust to use telemedicine during corona virus plague. This study focus on Halodoc users aged 17-45 year and using a non-probablity technique sampling. 125 respondents were collected using online questionnare. Data were analyzed using multipel linear regression method. The result showed, the information quality and trust had asignificant effect on desicion to use M-health. However, Perceived fear has a negative effect on customer desicions in using M-health. Abstrak -- Keadaan darurat wabah virus COVID-19 menyebabkan kegelisahan pada masyarakat dunia dan banyak merubah perilaku konsumen terutama dalam keputusan penggunaan teknologi dibidang kesehatan. Perawatan kesehatan secara digital mengubah perilaku konsumen dari penggunaan jasa kesehatan konsenvisonal menjadi digital. Teknologi kesehatan, telemedicine yang dirancang untuk komunikasi jarak jauh antara penyedia jasa kesehatan dengan konsumen yang dinilai membawa efektivitas dan efisiensi pada saat pandemi COVID-19. Dalam hal ini peneliti menguji perceived fear, kualitas informasi dan kepercayaan terhadap keputusan penggunaan telemedicine saat pandemi COVID-19. Penelitian ini berfokus pada pengguna M-Health Halodoc dengan rentan usia 17-45 tahun menggunakan sampel non probability teknik. 125 responden dikumpulkan dengan menggunakan kuisioner online. Data dianalisis menggunakan metode regresi linear beraganda. hasil penelitian menunjukkan kualitas informasi dan kepercayaan berpengaruh signifikan terhadap keputusan penggunaan aplikasi kesehatan. Namun, perceived fear atau rasa takut berpengaruh negatif terhadap keputusan konsumen dalam menggunakan aplikasi kesehatan.
摘要- COVID-19大流行的紧急情况给世界带来了焦虑，并改变了消费者的行为，特别是在卫生部门使用技术的决定方面。数字医疗保健正在改变消费者的行为，从使用传统医疗服务转向使用数字医疗服务。卫生技术，远程医疗，为医生和病人之间的远程沟通而设计，被认为在COVID-19大流行期间带来了有效性和效率。本研究旨在检测冠状病毒鼠疫期间使用远程医疗的感知恐惧、信息质量和信任。本研究以17-45岁的Halodoc使用者为研究对象，采用非概率抽样技术。通过在线问卷收集了125名受访者。数据分析采用多元线性回归方法。结果表明，信息质量和信任对使用移动医疗的决策有显著影响。然而，感知到的恐惧对使用移动医疗的客户决策有负面影响。摘要/ abstract摘要:2019冠状病毒病(COVID-19)是一种新型冠状病毒病，是一种新型冠状病毒病，是一种新型冠状病毒。Perawatan kesehatan secara digital mengubah peraku konsumen dari penggunaan jasa kesehatan konsenvisional menjadi digital。各种kesehatan,远程医疗杨dirancang为她komunikasi jarak jauh安塔拉penyedia jasa kesehatan dengan konsumen杨dinilai membawa efektivitas丹efisiensi篇种子pandemi COVID-19。Dalam hal ini peneliti menguji感知到的恐惧，kualitas informasi和kepercayaan terhahadap和keputusan penggunaan远程医疗应对COVID-19大流行。[j] [j] [j] [j] [j] [j] [j] [j] [j] [j]。125名回答者在线回答了dikumpulkan dengan menggunakan kuisioner。数据分析:孟古那坎方法回归线性议程。Hasil penelitian menunjukkan kualitas informasi Dan keperkayan和berpengaran的意义在于，hahape keputuan和penggunan的应用。Namun，感知恐惧atau rasa takut berpengaruh负性，hadap keputusan konsumen dalam menggunakan应用于kasi keshatan。
{"title":"Faktor-Faktor yang Mempengaruhi Keputusan Penggunaan Telemedicine saat Pandemi COVID-19","authors":"Nindi Yulaikah, Yessy Artanti","doi":"10.35899/biej.v4i1.351","DOIUrl":"https://doi.org/10.35899/biej.v4i1.351","url":null,"abstract":"Abstract – The emergency COVID-19 pandemic bring anxiety in the world and has changed cunsomer behaviour especially in decision to use technoly in health sector. Digital health care changing cunsomer behaviour from using conventional health service to digital. Health technology, telemedicine designed for long-distance communication between doctor and patient which is considered to bring effectiveness and effictiveness during COVID-19 pandemic. This research aim to exemain perceived fear, quality of information and trust to use telemedicine during corona virus plague. This study focus on Halodoc users aged 17-45 year and using a non-probablity technique sampling. 125 respondents were collected using online questionnare. Data were analyzed using multipel linear regression method. The result showed, the information quality and trust had asignificant effect on desicion to use M-health. However, Perceived fear has a negative effect on customer desicions in using M-health. \u0000 \u0000 \u0000Abstrak -- Keadaan darurat wabah virus COVID-19 menyebabkan kegelisahan pada masyarakat dunia dan banyak merubah perilaku konsumen terutama dalam keputusan penggunaan teknologi dibidang kesehatan. Perawatan kesehatan secara digital mengubah perilaku konsumen dari penggunaan jasa kesehatan konsenvisonal menjadi digital. Teknologi kesehatan, telemedicine yang dirancang untuk komunikasi jarak jauh antara penyedia jasa kesehatan dengan konsumen yang dinilai membawa efektivitas dan efisiensi pada saat pandemi COVID-19. Dalam hal ini peneliti menguji perceived fear, kualitas informasi dan kepercayaan terhadap keputusan penggunaan telemedicine saat pandemi COVID-19. Penelitian ini berfokus pada pengguna M-Health Halodoc dengan rentan usia 17-45 tahun menggunakan sampel non probability teknik. 125 responden dikumpulkan dengan menggunakan kuisioner online. Data dianalisis menggunakan metode regresi linear beraganda. hasil penelitian menunjukkan kualitas informasi dan kepercayaan berpengaruh signifikan terhadap keputusan penggunaan aplikasi kesehatan. Namun, perceived fear atau rasa takut berpengaruh negatif terhadap keputusan konsumen dalam menggunakan aplikasi kesehatan. \u0000 \u0000","PeriodicalId":296615,"journal":{"name":"Business Innovation and Entrepreneurship Journal","volume":"72 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127278405","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract– The influence of service quality, price and location on consumer satisfaction of micro-enterprises in the market. The research method used is a survey research method. That is research to determine the effect of independent variables (quality of service, price and location) with related variables (consumer satisfaction). The population in this study are all micro business consumers who have purchased the product more than once in a market transaction with an unknown population. The specified sample is 100 people using non-probability sampling technique. From the results of multiple linear regression analysis shows that the variables of Service Quality (X1) = 0.297, Price (X2) = 0.392, and Location (X3) = 0.272 on consumer satisfaction. The analysis of the coefficient of determination (R2) is 0.754 or 75.4%. The magnitude of the coefficient of determination indicates that the independent variables consisting of Service Quality (X1), Price (X2) and Location (X3) are able to explain the dependent variable, namely Consumer Satisfaction (Y) of 47.2%, while the remaining 52.8% explained by other variables not included in this research model. The influence of each variable is the variable of service quality, price and location partially positive and significant effect on consumer satisfaction in the market. Abstrak- Pengaruh kualitas pelayanan, harga dan lokasi terhadap kepuasan konsumen usaha mikro dipasar. Metode penelitian yang digunakan adalah metode penelitian survey. Yaitu penelitian untuk mengetahui pengaruh antara variabel bebas (kualitas pelayanan, harga dan lokasi) dengan variabel terkait (kepuasan konsumen). Populasi dalam penelitian ini adalah semua konsumen usaha mikro yang telah membeli produk lebih dari satu kali transaksi di pasar dengan jumlah populasi yang tidak diketahui. Sampel yang ditentukan berjumlah 100 orang menggunakan teknik nonprobability sampling. Dari hasil analisis regresi linier berganda menunjukkan bahwa variabel Kualitas Pelayanan (X1) = 0,297, Harga (X2) = 0,392, dan Lokasi (X3) = 0,272 terhadap Kepuasan Konsumen. Analisis nilai koefisien determinasi (R2 ) sebesar 0,754 atau 75,4%. Besarnya nilai koefisien determinasi tersebut menunjukkan bahwa variabel independen yang terdiri dari Kualitas Pelayanan (X1), Harga (X2) dan Lokasi (X3) mampu menjelaskan variabel dependen yaitu Kepuasan Konsumen (Y) sebesar 47,2%, sedangkan sisanya sebesar 52,8% dijelaskan oleh variabel lain yang tidak dimasukkan dalam model penelitian ini. Pengaruh masing-masing variabel adalah variabel kualitas pelayanan, harga dan lokasi secara parsial berpengaruh positif dan signifikan terhadap kepuasan konsumen udaha mikro dipasar.
摘要:市场中微型企业服务质量、价格和区位对消费者满意度的影响。使用的研究方法是调查研究方法。即研究确定自变量(服务质量，价格和位置)与相关变量(消费者满意度)的影响。本研究的人群均为在与未知人群的市场交易中多次购买该产品的微商消费者。使用非概率抽样技术，指定样本为100人。从多元线性回归分析结果可知，服务质量(X1) = 0.297，价格(X2) = 0.392，位置(X3) = 0.272对消费者满意度有影响。分析的决定系数(R2)为0.754或75.4%。决定系数的大小表明，由服务质量(X1)、价格(X2)和位置(X3)组成的自变量能够解释因变量即消费者满意度(Y)的47.2%，而剩余的52.8%由未包含在本研究模型中的其他变量解释。各变量的影响是服务质量、价格和位置变量对市场中消费者满意度的部分正向显著影响。[摘要][footnoternoterkasi]， [footnoterasi]， [footnoterasi]， [footnoterasi]。阳迪古纳坎，阿达拉，梅德佩利特调查。yitu penelitian untuk menggetahui pengaruh antara variabel bebas (kualitas pelayanan, harga dan lokasi) dengan variabel terkait (kepuasan konsumen)。我的意思是，我的意思是，我的意思是，我的意思是，我的意思是，我的意思是，我的意思是，我的意思是，我的意思是，我的意思是，我的意思是，我的意思是。非概率抽样。Dari hasil分析回归线性线性线性回归线性回归线性回归线性回归线性回归线性回归线性回归线性回归线性回归线性回归线性回归线性回归线性回归线性回归线性回归线性回归线性回归线性回归线性回归线性回归线性回归线性回归线性回归线性回归线性回归线性回归线性回归线性回归线性回归线性回归线性回归线性回归线性回归线性回归线性回归线性回归线性回归线性回归分析结果表明，相关系数(R2)为0.754 ~ 75.4%。besarya nilai koefisien determinasi tersebut menunjukkan bahwa变量独立yang terdiri dari Kualitas Pelayanan (X1)， Harga (X2) dan Lokasi (X3) mampu menjelaskan变量依赖yitu Kepuasan Konsumen (Y) sebesar 42,2 %， sedangkan sisanya sebesar 52,8% dijelaskan oleh变量lain yang tidak dimasukkan dalam模型penelitian ini。Pengaruh masing-masing variabel adalah variabel kualitas pelayanan, harga dan lokasi secara paral berpengaruh positive dan signikan terhadap kepuasan konsumen udaha mikro dipasar。
{"title":"Pelayanan Karyawan, Harga Yang Sesuai Daya Beli Dan Lokasi Faktor Penentu Kepuasan Konsumen","authors":"Siska Maya, Safira Khoirunnisa","doi":"10.35899/biej.v3i4.339","DOIUrl":"https://doi.org/10.35899/biej.v3i4.339","url":null,"abstract":"Abstract– The influence of service quality, price and location on consumer satisfaction of micro-enterprises in the market. The research method used is a survey research method. That is research to determine the effect of independent variables (quality of service, price and location) with related variables (consumer satisfaction). The population in this study are all micro business consumers who have purchased the product more than once in a market transaction with an unknown population. The specified sample is 100 people using non-probability sampling technique. From the results of multiple linear regression analysis shows that the variables of Service Quality (X1) = 0.297, Price (X2) = 0.392, and Location (X3) = 0.272 on consumer satisfaction. The analysis of the coefficient of determination (R2) is 0.754 or 75.4%. The magnitude of the coefficient of determination indicates that the independent variables consisting of Service Quality (X1), Price (X2) and Location (X3) are able to explain the dependent variable, namely Consumer Satisfaction (Y) of 47.2%, while the remaining 52.8% explained by other variables not included in this research model. The influence of each variable is the variable of service quality, price and location partially positive and significant effect on consumer satisfaction in the market. \u0000 \u0000 \u0000Abstrak- Pengaruh kualitas pelayanan, harga dan lokasi terhadap kepuasan konsumen usaha mikro dipasar. Metode penelitian yang digunakan adalah metode penelitian survey. Yaitu penelitian untuk mengetahui pengaruh antara variabel bebas (kualitas pelayanan, harga dan lokasi) dengan variabel terkait (kepuasan konsumen). Populasi dalam penelitian ini adalah semua konsumen usaha mikro yang telah membeli produk lebih dari satu kali transaksi di pasar dengan jumlah populasi yang tidak diketahui. Sampel yang ditentukan berjumlah 100 orang menggunakan teknik nonprobability sampling. Dari hasil analisis regresi linier berganda menunjukkan bahwa variabel Kualitas Pelayanan (X1) = 0,297, Harga (X2) = 0,392, dan Lokasi (X3) = 0,272 terhadap Kepuasan Konsumen. Analisis nilai koefisien determinasi (R2 ) sebesar 0,754 atau 75,4%. Besarnya nilai koefisien determinasi tersebut menunjukkan bahwa variabel independen yang terdiri dari Kualitas Pelayanan (X1), Harga (X2) dan Lokasi (X3) mampu menjelaskan variabel dependen yaitu Kepuasan Konsumen (Y) sebesar 47,2%, sedangkan sisanya sebesar 52,8% dijelaskan oleh variabel lain yang tidak dimasukkan dalam model penelitian ini. Pengaruh masing-masing variabel adalah variabel kualitas pelayanan, harga dan lokasi secara parsial berpengaruh positif dan signifikan terhadap kepuasan konsumen udaha mikro dipasar.","PeriodicalId":296615,"journal":{"name":"Business Innovation and Entrepreneurship Journal","volume":"450 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114735072","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Higher education institutions are expected to cope and respond to the dynamic of society, participate in job creation and generate economic productivity. One way to make it happen is through entrepreneurship. This research aimed to propose an entrepreneurial intention model specific for higher education graduates in Indonesia. Using data from Survei Angkatan Kerja Nasional (Sakernas) 2019 and Probit analysis, this study found that there was a declining intention in graduates with higher education. So does the graduates with training certificate tend to have a lower intention. These implied that higher human capital, which is formed from education and training, tends to lead higher education graduates to non-entrepreneurship occupations. However, there is an increasing trend in entrepreneurial intention for both fresh graduates and those who have had previous jobs. Men in more mature age have higher intention into entrepreneurship, but after certain age there is an inverted U-shape relation between graduates’ age and their entrepreneurial intention.
人们期望高等教育机构应对和响应社会的动态，参与创造就业机会并产生经济生产力。实现这一目标的一种方法是通过企业家精神。本研究旨在提出一个针对印尼高等教育毕业生的创业意向模型。利用2019年Angkatan Kerja Nasional (Sakernas)的调查数据和Probit分析，该研究发现，受过高等教育的毕业生的意愿有所下降。因此，有培训证书的毕业生倾向于有较低的意愿。这表明，高等教育和培训形成的较高人力资本倾向于导致高等教育毕业生从事非创业性职业。然而，无论是应届毕业生还是有工作经历的人，创业意愿都呈上升趋势。年龄越成熟的男性创业意愿越高，但在一定年龄之后，毕业生的年龄与创业意愿呈倒u型关系。
{"title":"University Graduates and the Entrepreneurial Intention: Evidence from Indonesia","authors":"A. Setyanti","doi":"10.35899/biej.v3i4.331","DOIUrl":"https://doi.org/10.35899/biej.v3i4.331","url":null,"abstract":"Higher education institutions are expected to cope and respond to the dynamic of society, participate in job creation and generate economic productivity. One way to make it happen is through entrepreneurship. This research aimed to propose an entrepreneurial intention model specific for higher education graduates in Indonesia. Using data from Survei Angkatan Kerja Nasional (Sakernas) 2019 and Probit analysis, this study found that there was a declining intention in graduates with higher education. So does the graduates with training certificate tend to have a lower intention. These implied that higher human capital, which is formed from education and training, tends to lead higher education graduates to non-entrepreneurship occupations. However, there is an increasing trend in entrepreneurial intention for both fresh graduates and those who have had previous jobs. Men in more mature age have higher intention into entrepreneurship, but after certain age there is an inverted U-shape relation between graduates’ age and their entrepreneurial intention.","PeriodicalId":296615,"journal":{"name":"Business Innovation and Entrepreneurship Journal","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122097816","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract– The purpose of the study was to find out the connectedness between celebrity endorsers and the purchasing behaviour of booming beauty products advertised by celebrity with initial FA. The technique of sampling or determination in this study is to use accidental sampling. In this study, data analysis techniques using Pearson Product Moment which aims to find correlation or relationship between celebrity endoser and X product purchasing behavior. This study will use SPSS for windows version 25.0 help to perform correlational calculations. The results of this study showed the significance of both variables namely celebrity endorser with purchasing behavior is 0.000 and less than 0.005 (Sig. < 0.005), pearson correlation value indicates a value of 0.744. This indicates that the relationship of the two variables in this study is significantly related and categorized as strong. The contribution of celebrity endorser factor (variable x) to purchasing behavior (variable y) was 59.9%. Abstrak– Tujuan penelitian ini adalah untuk mengetahui keterhubungan antara celebrity endorser dengan perilaku pembelian dari produk kecantikan yang sedang booming yang diiklankan oleh selebgram FA. Teknik pengambilan atau penentuan sampel dalam penelitian ini adalah menggunakan accidental sampling. Pada penelitian ini teknik analisis data menggunakan Pearson Product Moment yang memiliki tujuan untuk mencari korelasional atau adanya hubungan antara celebrity endoser dengan perilaku pembelian produk X. Penelitian ini akan menggunakan bantuan SPSS for windows versi 25.0 untuk melakukan perhitungan korelasional. Hasil penelitian ini menunjukkan nilai signifikansi kedua variabel yaitu celebrity endorser dengan perilaku pembelian adalah 0,000 dan kurang dari 0,005 (Sig. < 0,005), nilai pearson correlation menunjukkan nilai 0,744. Hal ini menandakan bahwa hubungan kedua variabel pada penelitian ini berhubungan secara signifikan dan dikategorikan kuat. Kontribusi faktor celebrity endorser (variabel x) terhadap perilaku pembelian (variabel y) adalah sebesar 59,9%.
摘要:本研究的目的是找出名人代言与名人代言的美容产品的购买行为之间的联系。本研究的抽样或测定方法为随机抽样。在本研究中，数据分析技术使用皮尔逊产品矩，旨在发现名人代言和X产品购买行为之间的相关性或关系。本研究将使用SPSS for windows version 25.0帮助进行相关计算。本研究结果显示，名人代言对购买行为的显著性分别为0.000和小于0.005 (Sig. < 0.005)， pearson相关值为0.744。这表明，在本研究中，两个变量的关系是显著相关的，并归类为强。名人代言因素(变量x)对购买行为(变量y)的贡献为59.9%。摘要-图juan penelitian ini adalah untuk mengetahui keterhubungan antara名人代言人dengan peraku penbelian dari产品kecantikan yang sedang蓬勃发展yang diiklankan oleh selebgram FA。彭甘比兰技术有限公司的抽样调查结果显示，彭甘比兰的抽样是偶然的。Pada penelitian ini tekknik分析数据孟古纳坎皮尔逊产品力矩杨梅利奇图娟untuk menkari koreln atau adanya hubungan antara名人代言人dengan peraku peneltian ini akan孟古纳坎bantuan SPSS for windows version 25.0 untuk melakan perhitungan koreln。Hasil penelitian ini menunjukkan nilai显著性变量yyitu名人代言人dankurang dari 0.005 (Sig. < 0.005)， nilai pearson相关性menunjukkan nilai 0.744。Hal ini menandakan bahwa hubungan kedua variabel padpenelitian ini berhubungan secara signikan dan dicategororikan kuat。名人代言者(变量x)的Kontribusi因子高于名人代言者(变量y)，为59.9%。
{"title":"Hubungan Celebrity Endorser Terhadap Perilaku Pembelian Produk Kecantikan Merek X","authors":"Elang Dewantara, Meita Santi Budiani","doi":"10.35899/biej.v3i4.323","DOIUrl":"https://doi.org/10.35899/biej.v3i4.323","url":null,"abstract":"Abstract– The purpose of the study was to find out the connectedness between celebrity endorsers and the purchasing behaviour of booming beauty products advertised by celebrity with initial FA. The technique of sampling or determination in this study is to use accidental sampling. In this study, data analysis techniques using Pearson Product Moment which aims to find correlation or relationship between celebrity endoser and X product purchasing behavior. This study will use SPSS for windows version 25.0 help to perform correlational calculations. The results of this study showed the significance of both variables namely celebrity endorser with purchasing behavior is 0.000 and less than 0.005 (Sig. < 0.005), pearson correlation value indicates a value of 0.744. This indicates that the relationship of the two variables in this study is significantly related and categorized as strong. The contribution of celebrity endorser factor (variable x) to purchasing behavior (variable y) was 59.9%. \u0000 \u0000Abstrak– Tujuan penelitian ini adalah untuk mengetahui keterhubungan antara celebrity endorser dengan perilaku pembelian dari produk kecantikan yang sedang booming yang diiklankan oleh selebgram FA. Teknik pengambilan atau penentuan sampel dalam penelitian ini adalah menggunakan accidental sampling. Pada penelitian ini teknik analisis data menggunakan Pearson Product Moment yang memiliki tujuan untuk mencari korelasional atau adanya hubungan antara celebrity endoser dengan perilaku pembelian produk X. Penelitian ini akan menggunakan bantuan SPSS for windows versi 25.0 untuk melakukan perhitungan korelasional. Hasil penelitian ini menunjukkan nilai signifikansi kedua variabel yaitu celebrity endorser dengan perilaku pembelian adalah 0,000 dan kurang dari 0,005 (Sig. < 0,005), nilai pearson correlation menunjukkan nilai 0,744. Hal ini menandakan bahwa hubungan kedua variabel pada penelitian ini berhubungan secara signifikan dan dikategorikan kuat. Kontribusi faktor celebrity endorser (variabel x) terhadap perilaku pembelian (variabel y) adalah sebesar 59,9%.","PeriodicalId":296615,"journal":{"name":"Business Innovation and Entrepreneurship Journal","volume":"56 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125653117","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
ABSTRACT- The board of directors, administrators, and top management personnel all play a role in establishing strategies, setting goals, and assigning duties to implementers. One of the primary goals of corporate governance is to increase shareholder value. On this basis, it can be argued that corporate governance is a critical component of any business's long-term viability. The goal of the study was to see how transparency and accountability affected the banking sector's long-term viability. The study was guided by three theories: agency theory, stewardship theory, and stakeholder’s theory, all of which provide important information on corporate governance processes and how different stakeholders' interests are addressed. This study employs a quantitative research methodology. It is used to quantify a problem in quantitative research by generating numerical data or data that can be turned into useable statistics. Transparency, accountability, justice, and responsibility, according to the study, all have a substantial impact on the banking industry's long-term viability. The study suggests that transparency and accountability have a favorable and considerable impact on the banking industry's long-term viability. The result suggesting that all Indonesian banks' management should strictly enforce openness in all operations and activities conducted by workers in order to achieve sustainability.
{"title":"Transparancy and Accountability Contribution Toward Sustainability of Banking Sector in Indonesia","authors":"H. Malini","doi":"10.35899/biej.v3i4.337","DOIUrl":"https://doi.org/10.35899/biej.v3i4.337","url":null,"abstract":"ABSTRACT- The board of directors, administrators, and top management personnel all play a role in establishing strategies, setting goals, and assigning duties to implementers. One of the primary goals of corporate governance is to increase shareholder value. On this basis, it can be argued that corporate governance is a critical component of any business's long-term viability. The goal of the study was to see how transparency and accountability affected the banking sector's long-term viability. The study was guided by three theories: agency theory, stewardship theory, and stakeholder’s theory, all of which provide important information on corporate governance processes and how different stakeholders' interests are addressed. This study employs a quantitative research methodology. It is used to quantify a problem in quantitative research by generating numerical data or data that can be turned into useable statistics. Transparency, accountability, justice, and responsibility, according to the study, all have a substantial impact on the banking industry's long-term viability. The study suggests that transparency and accountability have a favorable and considerable impact on the banking industry's long-term viability. The result suggesting that all Indonesian banks' management should strictly enforce openness in all operations and activities conducted by workers in order to achieve sustainability. \u0000 ","PeriodicalId":296615,"journal":{"name":"Business Innovation and Entrepreneurship Journal","volume":"94 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129700258","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstrak- Personal brand is a collective representation of how a person is perceived by the public, in social media. Personal branding is promoting the strengths and uniqueness of individuals for a target audience. Personal branding has become an effective way of communication between a person and their respective publics, distinguishing them from their competitors based on their uniqueness and distinct values. The purpose of this research is a personal branding concept to become an attribute to be more professional, be able to create, promote, and develop themselves through social media. Personal branding a very easy and practical way through social media can help, open doors for personal branding and can easily find out, and get success and new career opportunities, partnerships and audiences for their work. The result of the research is that social media plays a very important role of creation of a personal brand. The better access online tools like Facebook, LinkedIn, Twitter and Pinterest and more. All media online profiles including your username, password and/or when you started recording. Pay attention to the types of posts you share through these profiles, for example on LinkedIn, share information about portfolio experts, who your people meet with each profile. on Facebook, friends, family and partners. Create content on your profile with the administration of the interpersonal organization you use. This research method is a qualitative research with a descriptive approach, because considering that personal branding research through social media is an application carried out by someone personally. The implications of the research are getting easier to get a better job, easy to get relevant company contacts and clients, industry recognition, also getting more opportunities and creating better growth of work. Abstrak– Personal brand adalah representasi kolektif tentang bagaimana seseorang dirasakan oleh publik, dalam media sosial. Personal brand adalah mempromosikan kekuatan dan keunikan individu untuk suatu target audiens. Personal branding telah menjadi cara komunikasi yang efektif antara seseorang dan publiknya masing-masing, membedakan mereka dari pesaing mereka berdasarkan keunikan dan nilai-nilai yang berbeda. Tujuan dari penelitian ini adalah suatu konsep personal branding menjadi atribut untuk lebih profesional, sehingga mampu membuat, mempromosikan, dan mengembangkan diri melalui media sosial. Personal branding suatu cara yang sangat mudah dan praktis melalui media sosial dapat membantu, membuka pintu untuk personal branding serta dapat dengan mudah mengetahui, dan memperoleh kesuksesan serta peluang karir baru, kemitraan dan audiens untuk pekerjaan mereka. Hasil dari penelitian adalah media sosial memainkan peran yang sangat penting dalam penciptaan merek pribadi. Akses yang baik dengan bantuan alat online seperti Facebook, LinkedIn, Twitter dan Pinterest dan lainnya. Semua profil media online termasuk nama pen
摘要:个人品牌是一个人在社交媒体上被公众感知的集体表现。个人品牌是向目标受众宣传个人的优势和独特性。个人品牌已经成为一个人与他们各自的公众之间有效的沟通方式，根据他们的独特性和独特的价值观将他们与竞争对手区分开来。本研究的目的是让个人品牌概念成为一种更专业的属性，能够通过社交媒体来创造、推广和发展自己。个人品牌是一种非常简单和实用的方式，通过社交媒体可以帮助，打开个人品牌的大门，可以很容易地找到，并获得成功和新的职业机会，合作伙伴和观众的工作。研究结果表明，社交媒体对个人品牌的创建起着非常重要的作用。更好地访问在线工具，如Facebook, LinkedIn, Twitter和Pinterest等。所有媒体在线档案，包括您的用户名，密码和/或您开始录制的时间。注意你通过这些简介分享的帖子类型，例如在LinkedIn上，分享关于投资组合专家的信息，你的人会在每个简介中遇到谁。在Facebook上，朋友，家人和伴侣。使用您使用的人际组织的管理在您的配置文件上创建内容。这种研究方法是一种定性研究与描述性的方法，因为考虑到通过社交媒体进行的个人品牌研究是一个人亲自进行的应用。研究的含义是越来越容易获得更好的工作，容易获得相关的公司联系和客户，行业认可，也获得更多的机会和创造更好的工作增长。摘要:个人品牌形象代表着大众形象、大众形象、大众形象、媒体形象。个人品牌的推广和推广主要针对个人目标受众。个人品牌化是指公共品牌推广，是指公共品牌推广，是指公共品牌推广，是指公共品牌推广。图juan dari penelitian ini adalah suatu konsep个人品牌品牌menjadi atribut untuk lebih专业，sehinga mampu会员，mempromosikan, dan mengembangkan diri melalui媒体社交。个人品牌化是指媒体社交品牌化、媒体社交品牌化、媒体社交品牌化、媒体社交品牌化、媒体社交品牌化、媒体社交品牌化、媒体社交品牌化。Hasil dari penpenitan adalah媒体社会维护，peran yang sangat penpenitan penpentaan merek pribadi。Akses yang baik dengan bantuan是Facebook、LinkedIn、Twitter和Pinterest上的在线社交网站。Semua简介媒体在线termasuk nama pengguna, kata sandi, dan/atau kapan Anda memulai rekaman。会员简介:会员简介、会员简介、会员简介、会员简介、会员简介、会员简介、会员简介、会员简介、会员简介、会员简介、会员简介、会员简介。迪·脸书，特曼，克鲁加，丹·米特拉。单位简介:单位简介:单位简介:单位简介:单位简介:单位简介:单位简介:单位简介:单位简介。Metode peneliti ini adalah penelitan quality dengan penelitan deskriptif, karena mengingat penelitan personal品牌化melalitan media social adalah merupakan penerapan yang dilakukan olseang secara personal。Implikasi dalam penelitian adalah mendapatkan kemudahan memperoleh pekerjaan yang lebih baik, mudah memperoleh kontak dan klien perusahaan yang relevan, adanya pengakuan industri, juga memperoleh lebih banyak peluang serta ciptanya pertumbuhan yang lebih baik
{"title":"Faktor–Faktor yang Mempengaruhi Personal Branding dalam Membangun Citra dan Popularitas dalam Media Sosial","authors":"Desy Tri Anggarini","doi":"10.35899/biej.v3i4.341","DOIUrl":"https://doi.org/10.35899/biej.v3i4.341","url":null,"abstract":"Abstrak- Personal brand is a collective representation of how a person is perceived by the public, in social media. Personal branding is promoting the strengths and uniqueness of individuals for a target audience. Personal branding has become an effective way of communication between a person and their respective publics, distinguishing them from their competitors based on their uniqueness and distinct values. The purpose of this research is a personal branding concept to become an attribute to be more professional, be able to create, promote, and develop themselves through social media. Personal branding a very easy and practical way through social media can help, open doors for personal branding and can easily find out, and get success and new career opportunities, partnerships and audiences for their work. The result of the research is that social media plays a very important role of creation of a personal brand. The better access online tools like Facebook, LinkedIn, Twitter and Pinterest and more. All media online profiles including your username, password and/or when you started recording. Pay attention to the types of posts you share through these profiles, for example on LinkedIn, share information about portfolio experts, who your people meet with each profile. on Facebook, friends, family and partners. Create content on your profile with the administration of the interpersonal organization you use. This research method is a qualitative research with a descriptive approach, because considering that personal branding research through social media is an application carried out by someone personally. The implications of the research are getting easier to get a better job, easy to get relevant company contacts and clients, industry recognition, also getting more opportunities and creating better growth of work. \u0000 \u0000Abstrak– Personal brand adalah representasi kolektif tentang bagaimana seseorang dirasakan oleh publik, dalam media sosial. Personal brand adalah mempromosikan kekuatan dan keunikan individu untuk suatu target audiens. Personal branding telah menjadi cara komunikasi yang efektif antara seseorang dan publiknya masing-masing, membedakan mereka dari pesaing mereka berdasarkan keunikan dan nilai-nilai yang berbeda. Tujuan dari penelitian ini adalah suatu konsep personal branding menjadi atribut untuk lebih profesional, sehingga mampu membuat, mempromosikan, dan mengembangkan diri melalui media sosial. Personal branding suatu cara yang sangat mudah dan praktis melalui media sosial dapat membantu, membuka pintu untuk personal branding serta dapat dengan mudah mengetahui, dan memperoleh kesuksesan serta peluang karir baru, kemitraan dan audiens untuk pekerjaan mereka. Hasil dari penelitian adalah media sosial memainkan peran yang sangat penting dalam penciptaan merek pribadi. Akses yang baik dengan bantuan alat online seperti Facebook, LinkedIn, Twitter dan Pinterest dan lainnya. Semua profil media online termasuk nama pen","PeriodicalId":296615,"journal":{"name":"Business Innovation and Entrepreneurship Journal","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131316476","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract- The ability to seize market share and add new markets will certainly affect the survival of MSMEs. This research was conducted to determine the marketing strategy to be used by the M’Healthy yogurt business. Determination of the subject in this study was done deliberately the subject to be examined. The subject in this study was the owner of M’Healthy yogurt and additional informants in this study were consumers of M’Healthy yogurt. Methodology used is descriptive qualitative research method by conducting observations and interviews. The data analysis used consists of several stages, namely data reduction, data presentation, and drawing conclusions. The results of this study indicate that M’Healthy can use market penetration strategy and market development strategy, Where market development strategy is carried out by conducting intensive and effective sales promotion activities. Meanwhile, market penetration strategy can be implemented by making promotions for purchasing MHealthy yoghurt products. Abstrak- Kemampuan merebut pangsa pasar dan menambah pasar baru tentunya akan mempengaruhi kelangsungan hidup UMKM. Penelitian ini dilakukan untuk menentukan strategi pemasaran yang akan digunakan oleh bisnis M’Healthy yoghurt. Penentuan subjek dalam penelitian ini dilakukan dengan sengaja subjek yang akan di teliti. Subjek dalam penelitian ini adalah owner dari M’Healthy yoghurt dan informan tambahan dalam penelitian ini adalah konsumen dari M’Healthy yoghurt. Metode yang di gunakan adalah metode penelitian kualitatif deskriptif dengan melakukan observasi dan wawancara. Analisis data yang di gunakan terdiri dari beberapa tahap yaitu reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian ini menunjukan bahwa cara yang dapat di gunakan oleh M’Healthy yaitu dengan strategy penetrasi pasar dan pengembangan pasar. Dimana untuk strategi pengembangan pasar (market development strategy) dilakukan dengan melakukan kegiatan promosi penjualan yang intensif dan efektif. Sedangkan untuk strategi penetrasi pasar (market penetration strategy) dapat di laksanakan dengan membuat promosi pembelian produk MHealthy yoghurt.
摘要:抢占市场份额和开拓新市场的能力必然会影响中小微企业的生存。本研究的目的是确定M 'Healthy酸奶企业的营销策略。在本研究中，受试者的确定是有意为之。本研究的受试者是M 'Healthy酸奶的所有者，本研究的其他信息提供者是M 'Healthy酸奶的消费者。使用的方法是描述性的定性研究方法，通过观察和访谈。所使用的数据分析包括几个阶段，即数据简化、数据呈现和得出结论。本研究结果表明，美康公司可以采用市场渗透战略和市场开发战略，其中市场开发战略是通过开展密集有效的促销活动来实施的。同时，市场渗透策略可以通过促销购买MHealthy酸奶产品来实施。摘要- kemampanan merebut pangsa pasar dan menambah pasar baru tentunya akan panpanaruhi kelangsungan hidup UMKM。Penelitian ini dilakukan untuk menentukan strategi pemasaran yang akan digunakan oleh bisnis M 'Healthy酸奶。pententuan科目dalam penelitian ini dilakukan dengan sengaja科目yang akan di teliti。Subjek dalam penelitian ini adalah店主dari M 'Healthy酸奶dan informan tambahan dalam penelitian ini adalah konsumen dari M 'Healthy酸奶。气象学，气象学，气象学，气象学，气象学，气象学，气象学。分析数据yang di gunakan terdiri dari beberapa tahap yitu reduksi数据，penyajian数据，dan penarikan kespulan。哈西尔penelitian ini menunjukan bahwa cara yang dapat di gunakan oleh M 'Healthy yitu dunan战略穿透pasar dan pengembangan pasar。Dimana untuk strategy(市场发展战略)dilakukan dengan melakukan kegiatan promosi penjualan yang(市场发展战略)Sedangkan untuk战略渗透战略(市场渗透战略)dapat di laksanakan dengan成员推广pembelian产品MHealthy酸奶。
{"title":"Analisis Strategi Penetrasi dan Pengembangan Pasar dalam UMKM","authors":"Yasmine Azzahra, Muhamad Azaria Akhbar, Annisa Meida Riadina, Fauzan Naufal Nurjani, Geofani Muhamad Lazuardi","doi":"10.35899/biej.v3i4.333","DOIUrl":"https://doi.org/10.35899/biej.v3i4.333","url":null,"abstract":"Abstract- The ability to seize market share and add new markets will certainly affect the survival of MSMEs. This research was conducted to determine the marketing strategy to be used by the M’Healthy yogurt business. Determination of the subject in this study was done deliberately the subject to be examined. The subject in this study was the owner of M’Healthy yogurt and additional informants in this study were consumers of M’Healthy yogurt. Methodology used is descriptive qualitative research method by conducting observations and interviews. The data analysis used consists of several stages, namely data reduction, data presentation, and drawing conclusions. The results of this study indicate that M’Healthy can use market penetration strategy and market development strategy, Where market development strategy is carried out by conducting intensive and effective sales promotion activities. Meanwhile, market penetration strategy can be implemented by making promotions for purchasing MHealthy yoghurt products. \u0000 \u0000Abstrak- Kemampuan merebut pangsa pasar dan menambah pasar baru tentunya akan mempengaruhi kelangsungan hidup UMKM. Penelitian ini dilakukan untuk menentukan strategi pemasaran yang akan digunakan oleh bisnis M’Healthy yoghurt. Penentuan subjek dalam penelitian ini dilakukan dengan sengaja subjek yang akan di teliti. Subjek dalam penelitian ini adalah owner dari M’Healthy yoghurt dan informan tambahan dalam penelitian ini adalah konsumen dari M’Healthy yoghurt. Metode yang di gunakan adalah metode penelitian kualitatif deskriptif dengan melakukan observasi dan wawancara. Analisis data yang di gunakan terdiri dari beberapa tahap yaitu reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian ini menunjukan bahwa cara yang dapat di gunakan oleh M’Healthy yaitu dengan strategy penetrasi pasar dan pengembangan pasar. Dimana untuk strategi pengembangan pasar (market development strategy) dilakukan dengan melakukan kegiatan promosi penjualan yang intensif dan efektif. Sedangkan untuk strategi penetrasi pasar (market penetration strategy) dapat di laksanakan dengan membuat promosi pembelian produk MHealthy yoghurt.","PeriodicalId":296615,"journal":{"name":"Business Innovation and Entrepreneurship Journal","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122810299","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Erwin Yulianto, Vera Fauziah, Wita Wahyuni Subangkit, Wulandari Fauziah
Abstrak– The current COVID-19 pandemic has had a major economic impact on the Micro, Small, and Medium Enterprises (UMKM) sector. This is because, in terms of the economy in general, Micro, Small, and Medium Enterprises (UMKM) occupy a very strategic position. One way to get a sustainable competitive advantage in a service or goods production business is to have a good marketing strategy. This study aims to examine how the implementation of the SCORPIO Model in the Marketing Strategy of Small Business Actors during the COVID-19 Pandemic. This study also aims to convey or describe marketing strategies for Small Business Actors by utilizing the SCORPIO Model. This study uses a descriptive qualitative method that will use some literature such as books, articles, or homepages as secondary data sources. The COVID-19 pandemic has had a major impact on the MSME economy in Indonesia. With the implementation of this Scorpio model on the marketing strategy of small business actors or UMKM, it can help maintain business during this pandemic with 7 components in the SCORPIO model. Abstrak- Pandemi COVID-19 yang terjadi saat ini memberikan dampak ekonomi yang besar kepada sektor Usaha Mikro, Kecil, dan Menengah (UMKM). Hal tersebut dikarenakan dalam hal perekonomian secara umum, Usaha Mikro, Kecil, dan Menengah (UMKM) menempati posisi yang sangat strategis. Salah satu cara untuk mendapatkan keunggulan persaingan yang berkelanjutan dalam sebuah usaha produksi jasa atau barang ialah dengan memiliki strategi pemasaran yang baik. Penelitian ini bertujuan untuk menguji bagaimana Implementasi Model SCORPIO Pada Strategi Pemasaran Pelaku Usaha Kecil Pada Masa Pandemi Covid-19. Penelitian ini juga bertujuan untuk menyampaikan atau menggambarkan strategi pemasaran bagi Pelaku Usaha Kecil dengan memanfaatkan Model SCORPIO. Penelitian ini menggunakan metode kualitatif deskriptif yang akan menggunakan beberapa literature seperti buku, artikel, ataupun homepage sebagai sumber data sekunder. Pandemi COVID-19 memberikan dampak yang besar pada perekonomian UMKM di Indonesia. Dengan implementasi model scorpio ini terhadapa strategi pemasaran pelaku usaha kecil atau UMKM bisa membantu mempertahankan usaha di masa pandemic ini dengan 7 komponen yang ada di model Scorpio.
摘要:当前的COVID-19大流行对微型、小型和中型企业(UMKM)部门产生了重大经济影响。这是因为，就整体经济而言，中小微企业(UMKM)占据着非常重要的战略地位。在服务或商品生产业务中获得可持续竞争优势的方法之一是拥有良好的营销策略。本研究旨在研究如何在COVID-19大流行期间在小企业行为者的营销战略中实施SCORPIO模型。本研究还旨在通过使用SCORPIO模型来传达或描述小企业行为者的营销策略。本研究采用描述性定性方法，将使用一些文献，如书籍，文章或主页作为辅助数据源。2019冠状病毒病大流行对印尼的中小微企业经济产生了重大影响。通过对小型企业参与者或UMKM的营销策略实施天蝎座模型，它可以通过天蝎座模型中的7个组件帮助在疫情期间维持业务。摘要- 2019冠状病毒病(COVID-19)大流行是联合国经济理事会成员、联合国经济理事会成员、联合国经济理事会成员。我的意思是，我的意思是，我的意思是，我的意思是，我的意思是，我的意思是，我的意思是我的意思。Salah satu untuk menapatkan keggulan储蓄和yang berkelanjutan dalam sebuah usha产品，jasa atau barang ialah dengan memiliki strategi pemasaran yang baik。Penelitian ini bertujuan untuk menguji bagaimana实施模范天蝎座公共战略peasaran Pelaku Usaha Kecil Pada Masa Covid-19大流行。Penelitian ini juga bertujuan untuk menyampaikan atau menggambarkan strategi pemasaran bagi Pelaku Usaha Kecil dengan menanfaatkan模型SCORPIO。Penelitian ini menggunakan方法定性描述文件，阳akan menggunakan beberapa文献分类库，文章，ataupun主页sebagai数量数据检索。Pandemi COVID-19 memberikan dampak杨大的篇perekonomian UMKM di印度尼西亚。邓安实施“天蝎座模式”战略，“天蝎座模式”战略，“天蝎座模式”战略，“UMKM模式”战略，“UMKM模式”战略，“UMKM模式”战略，“UMKM模式”战略，“UMKM模式”战略，“UMKM模式”战略，“UMKM模式”战略，“UMKM模式”战略。
{"title":"Implementasi Model SCORPIO Sebagai Strategi Pemasaran Pelaku Usaha Mikro & Kecil Pada Masa Pandemi Covid-19","authors":"Erwin Yulianto, Vera Fauziah, Wita Wahyuni Subangkit, Wulandari Fauziah","doi":"10.35899/biej.v3i4.326","DOIUrl":"https://doi.org/10.35899/biej.v3i4.326","url":null,"abstract":"Abstrak– The current COVID-19 pandemic has had a major economic impact on the Micro, Small, and Medium Enterprises (UMKM) sector. This is because, in terms of the economy in general, Micro, Small, and Medium Enterprises (UMKM) occupy a very strategic position. One way to get a sustainable competitive advantage in a service or goods production business is to have a good marketing strategy. This study aims to examine how the implementation of the SCORPIO Model in the Marketing Strategy of Small Business Actors during the COVID-19 Pandemic. This study also aims to convey or describe marketing strategies for Small Business Actors by utilizing the SCORPIO Model. This study uses a descriptive qualitative method that will use some literature such as books, articles, or homepages as secondary data sources. The COVID-19 pandemic has had a major impact on the MSME economy in Indonesia. With the implementation of this Scorpio model on the marketing strategy of small business actors or UMKM, it can help maintain business during this pandemic with 7 components in the SCORPIO model. \u0000 \u0000Abstrak- Pandemi COVID-19 yang terjadi saat ini memberikan dampak ekonomi yang besar kepada sektor Usaha Mikro, Kecil, dan Menengah (UMKM). Hal tersebut dikarenakan dalam hal perekonomian secara umum, Usaha Mikro, Kecil, dan Menengah (UMKM) menempati posisi yang sangat strategis. Salah satu cara untuk mendapatkan keunggulan persaingan yang berkelanjutan dalam sebuah usaha produksi jasa atau barang ialah dengan memiliki strategi pemasaran yang baik. Penelitian ini bertujuan untuk menguji bagaimana Implementasi Model SCORPIO Pada Strategi Pemasaran Pelaku Usaha Kecil Pada Masa Pandemi Covid-19. Penelitian ini juga bertujuan untuk menyampaikan atau menggambarkan strategi pemasaran bagi Pelaku Usaha Kecil dengan memanfaatkan Model SCORPIO. Penelitian ini menggunakan metode kualitatif deskriptif yang akan menggunakan beberapa literature seperti buku, artikel, ataupun homepage sebagai sumber data sekunder. Pandemi COVID-19 memberikan dampak yang besar pada perekonomian UMKM di Indonesia. Dengan implementasi model scorpio ini terhadapa strategi pemasaran pelaku usaha kecil atau UMKM bisa membantu mempertahankan usaha di masa pandemic ini dengan 7 komponen yang ada di model Scorpio.","PeriodicalId":296615,"journal":{"name":"Business Innovation and Entrepreneurship Journal","volume":"76 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125146244","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstrak– This study aims to find out the relationship between perceived organizational support and organizational commitment to UKKI members. This research design was quantitative with 70 UKKI members recruited through accidental sampling technique. The data was obtained then tested first into the classical assumption test, which consists test of normality and homogeneity. Then, after the data passed the classical assumption test, the data was continued with the pearson correlation test. The results showed that there was a significant correlation between perceived organizational support and organizational commitment and the p value = 0,001 < 0,05. The implication of this research shows that in order to increase the commitment of UKKI members, UKKI must be able to provide beneficial support for its members during Covid 19 pandemic period such as by maintaining intense communication and many more. Abstrak- Penelitian ini memiliki tujuan untuk mencari tahu hubungan antara perceived organizational support terhadap organizational commitment pada anggota UKKI. Adapun desain penelitian ini ialah kuantitatif dengan jumlah subjek sebanyak 70 orang anggota UKKI yang direkrut melalui teknik accidental sampling. Data yang diperoleh kemudian diuji terlebih dahulu ke dalam uji asumsi klasik yang terdiri atas uji normalitas dan homogenitas. Kemudian setelah data dinyatakan lolos uji asumsi klasik, data akan diolah pada uji korelasi pearson. Hasil penelitian ini menunjukkan terdapat korelasi signifikan antara perceived organizational support dengan organizational commitment dengan nilai korelasi p = 0,001 < 0,05. Implikasi dari penelitian menunjukkan bahwa untuk meningkatkan komitmen anggota UKKI, maka organisasi UKKI harus bisa menyediakan dukungan yang baik bagi anggotanya selama masa pandemi seperti dengan cara menjaga komunikasi yang intens dan lain sebagainya.
摘要:本研究旨在探讨感知组织支持与组织承诺之间的关系。本研究设计是定量的，通过随机抽样技术招募了70名UKKI成员。得到的数据首先进行经典假设检验，即正态性检验和均匀性检验。然后，在数据通过经典假设检验后，继续进行pearson相关检验。结果显示，组织支持感与组织承诺存在显著相关，p值= 0.001 < 0.05。这项研究的含义表明，为了增加UKKI成员的承诺，UKKI必须能够在Covid - 19大流行期间为其成员提供有益的支持，例如通过保持密切的沟通等等。摘要/ abstract摘要:组织支持感比组织承诺感更重要。本文采用随机抽样法，设计了一种新型的、具有较强的测量能力的方法。数据yang diperoleh kemudian diuji terlebih dahulu ke dalam uji asumsi kllasik yang terdirii atji normalitas and homoitas。Kemudian setelah数据dinyatakan lolos uji asumsi klasik，数据akan diolah paji korelasi pearson。Hasil penelitian ini menunjukkan terdapat korelasi signifikan安塔拉组织支持感dengan组织承诺dengan汝korelasi p = 0001 < 0 05。这句话的意思是:“我的意思是说，我的意思是说，我的意思是说，我的意思是说，我的意思是说，我的意思是说，我的意思是说，我的意思是说，我的意思是说，我的意思是说，我的意思是说，我的意思是说，我的意思是说，我的意思是我的意思。”
{"title":"Hubungan antara Perceived Organizational Support dengan Organizational Commitment pada Anggota Organisasi UKKI","authors":"Ikhwan Fadlu Fantazilu, Magdalena Ayu Agustin, Prajna Devi","doi":"10.35899/biej.v3i4.322","DOIUrl":"https://doi.org/10.35899/biej.v3i4.322","url":null,"abstract":"Abstrak– This study aims to find out the relationship between perceived organizational support and organizational commitment to UKKI members. This research design was quantitative with 70 UKKI members recruited through accidental sampling technique. The data was obtained then tested first into the classical assumption test, which consists test of normality and homogeneity. Then, after the data passed the classical assumption test, the data was continued with the pearson correlation test. The results showed that there was a significant correlation between perceived organizational support and organizational commitment and the p value = 0,001 < 0,05. The implication of this research shows that in order to increase the commitment of UKKI members, UKKI must be able to provide beneficial support for its members during Covid 19 pandemic period such as by maintaining intense communication and many more. \u0000Abstrak- Penelitian ini memiliki tujuan untuk mencari tahu hubungan antara perceived organizational support terhadap organizational commitment pada anggota UKKI. Adapun desain penelitian ini ialah kuantitatif dengan jumlah subjek sebanyak 70 orang anggota UKKI yang direkrut melalui teknik accidental sampling. Data yang diperoleh kemudian diuji terlebih dahulu ke dalam uji asumsi klasik yang terdiri atas uji normalitas dan homogenitas. Kemudian setelah data dinyatakan lolos uji asumsi klasik, data akan diolah pada uji korelasi pearson. Hasil penelitian ini menunjukkan terdapat korelasi signifikan antara perceived organizational support dengan organizational commitment dengan nilai korelasi p = 0,001 < 0,05. Implikasi dari penelitian menunjukkan bahwa untuk meningkatkan komitmen anggota UKKI, maka organisasi UKKI harus bisa menyediakan dukungan yang baik bagi anggotanya selama masa pandemi seperti dengan cara menjaga komunikasi yang intens dan lain sebagainya. \u0000 ","PeriodicalId":296615,"journal":{"name":"Business Innovation and Entrepreneurship Journal","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127703415","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstrak– The development of the online market is currently able to shift people's shopping tastes from conventional to digital, this is confirmed by the emergence of various e-commerce that compete with each other in Indonesia and are able to change people's behavior to be more impulsive. The purpose of this study was to determine whether website quality, impulsive personality trait, and reference groups have a positive influence on impulsive purchases among Tokopedia.com e-commerce users. This research is an explanatory research type with research variables consisting of independent variables, namely website quality, impulsive personality trait, and reference groups as well as the dependent variable, namely impulsive buying. The sampling technique used in this research is non probability with judgemental sampling. Data collection is through questionnaires. Methods of data analysis using multiple linear regression analysis. The result showed that the variable website quality, impulsive personality trait and reference groups had a positive and significant effect on the variable impulsive buying of e-commerce Tokopedia.com users. Berkembangnya pasar online saat ini mampu menggeser selera belanja masyarakat dari konvensional menjadi digital, hal tersebut dipertegas dengan munculnya berbagai e-commerce yang saling bersaing di Indonesia dan mampu mengubah perilaku masyarakat menjadi lebih impulsif. Tujuan penelitian ini adalah untuk menentukan apakah kualitas website, impulsive personality trait, dan kelompok referensi mempunyai pengaruh positif terhadap pembelian impulsif pada e-commerce Tokopedia.com. Penelitian ini termasuk jenis penelitian explanatory dengan variabel penelitian yang terdiri atas variabel independen yaitu kualitas website (X1), impulsive personality trait (X2), dan kelompok referensi (X3) serta variabel dependen yaitu pembelian impulsif (Y). Teknik pengambilan sampling pada penelitian ini adalah nonprobability dengan metode judgemental sampling. Pengumpulan data melalui kuesioner dengan metode analisis data menggunakan analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa variabel kualitas website, impulsive personality trait, dan kelompok referensi secara bersama-sama berpengaruh positif dan signifikan terhadap variabel pembelian impulsif pada pengguna e-commerce Tokopedia.com.
摘要:在线市场的发展目前能够将人们的购物品味从传统转向数字，这一点得到了印度尼西亚各种电子商务的出现的证实，这些电子商务相互竞争，能够改变人们的行为，使其更加冲动。本研究旨在探讨网站品质、冲动性人格特质及参考群体是否对Tokopedia.com电子商务用户的冲动性购买有正面影响。本研究为解释性研究类型，研究变量由自变量即网站质量、冲动性人格特质、参考群体和因变量即冲动性购买组成。本研究采用非概率判断抽样的抽样技术。数据收集是通过问卷调查。数据分析方法采用多元线性回归分析。结果表明，可变网站质量、冲动性人格特质和参考群体对电子商务Tokopedia.com用户的可变冲动性购买有显著的正向影响。Berkembangnya pasar online saat ini mampu menggeser selera belanja masyarakat dari konvensional menjadi digital, hal terterbut dipertetegas dengan munculnya berbagai电子商务yang saling bersaing di印度尼西亚dan mampu mengubah peraku masyarakat menjadi lebih impulse。图juan penelitian ini adalah untuk menentukan apakah kualitas网站，冲动性人格特质，但kelompok referencei mempunyai pengaruh积极的冲动性人格电子商务。Penelitian ini termasuk jenis Penelitian解释性登干变量Penelitian yang terdiri atas变量独立于yitu - penalitas网站(X1)，冲动性人格特质(X2)， dan kelompok referensi (X3) serta变量依赖于yitu - penelian冲动性(Y). Teknik - penambilan抽样法padada Penelitian ini adalah非概率登干方法判断抽样。彭普兰数据采用多元线性回归分析方法，彭普兰数据采用多元线性回归分析方法。冲动性人格特征，对冲动性人格特征的影响，对冲动性人格特征的影响，对冲动性人格特征的影响。
{"title":"Pengaruh Kualitas Website, Impulsive Personality Trait, dan Kelompok Referensi Terhadap Pembelian Impulsif di Tokopedia","authors":"Reza Adian Putri, Yessy Artanti","doi":"10.35899/biej.v3i4.325","DOIUrl":"https://doi.org/10.35899/biej.v3i4.325","url":null,"abstract":"Abstrak– The development of the online market is currently able to shift people's shopping tastes from conventional to digital, this is confirmed by the emergence of various e-commerce that compete with each other in Indonesia and are able to change people's behavior to be more impulsive. The purpose of this study was to determine whether website quality, impulsive personality trait, and reference groups have a positive influence on impulsive purchases among Tokopedia.com e-commerce users. This research is an explanatory research type with research variables consisting of independent variables, namely website quality, impulsive personality trait, and reference groups as well as the dependent variable, namely impulsive buying. The sampling technique used in this research is non probability with judgemental sampling. Data collection is through questionnaires. Methods of data analysis using multiple linear regression analysis. The result showed that the variable website quality, impulsive personality trait and reference groups had a positive and significant effect on the variable impulsive buying of e-commerce Tokopedia.com users. \u0000 \u0000Berkembangnya pasar online saat ini mampu menggeser selera belanja masyarakat dari konvensional menjadi digital, hal tersebut dipertegas dengan munculnya berbagai e-commerce yang saling bersaing di Indonesia dan mampu mengubah perilaku masyarakat menjadi lebih impulsif. Tujuan penelitian ini adalah untuk menentukan apakah kualitas website, impulsive personality trait, dan kelompok referensi mempunyai pengaruh positif terhadap pembelian impulsif pada e-commerce Tokopedia.com. Penelitian ini termasuk jenis penelitian explanatory dengan variabel penelitian yang terdiri atas variabel independen yaitu kualitas website (X1), impulsive personality trait (X2), dan kelompok referensi (X3) serta variabel dependen yaitu pembelian impulsif (Y). Teknik pengambilan sampling pada penelitian ini adalah nonprobability dengan metode judgemental sampling. Pengumpulan data melalui kuesioner dengan metode analisis data menggunakan analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa variabel kualitas website, impulsive personality trait, dan kelompok referensi secara bersama-sama berpengaruh positif dan signifikan terhadap variabel pembelian impulsif pada pengguna e-commerce Tokopedia.com.","PeriodicalId":296615,"journal":{"name":"Business Innovation and Entrepreneurship Journal","volume":"68 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121149247","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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