Robert McPhedran, Shi Zhuo, Letizia Zamperetti, Natalie Gold
Abstract Meat-based food production has a detrimental impact on the environment and health. In response, Veganuary (an international non-profit organisation) encourages people to go vegan each January. We investigated the effects of a Veganuary campaign in workplace cafeterias which increased the availability and salience of plant-based products. We conducted an interrupted time series analysis on a large dataset from a UK catering company, which comprised 2,255,404 meals sold between 2016 and 2022, with Veganuary activity starting from 2019. Analysis indicated that Veganuary activity had a positive effect on sales of vegan products in 2020, 2021 and 2022, estimated at an initial increase of 86–113% in the proportion of weekly sales (relative to the baseline, depending on year). The effects of the 2020 and 2021 campaigns were still present – at approximately one third of their initial magnitude – one year following the campaigns. There was a positive effect on vegetarian products in 2019, 2021 and 2022; initial effects were smaller – 23–79% – due to higher levels of pre-campaign consumption. The effects of the 2019 and 2021 campaigns endured, with a small impact present after one year for 2019 and six months for 2021.
{"title":"The effects of Veganuary on meal choices in workplace cafeterias: an interrupted time series analysis","authors":"Robert McPhedran, Shi Zhuo, Letizia Zamperetti, Natalie Gold","doi":"10.1017/bpp.2023.27","DOIUrl":"https://doi.org/10.1017/bpp.2023.27","url":null,"abstract":"Abstract Meat-based food production has a detrimental impact on the environment and health. In response, Veganuary (an international non-profit organisation) encourages people to go vegan each January. We investigated the effects of a Veganuary campaign in workplace cafeterias which increased the availability and salience of plant-based products. We conducted an interrupted time series analysis on a large dataset from a UK catering company, which comprised 2,255,404 meals sold between 2016 and 2022, with Veganuary activity starting from 2019. Analysis indicated that Veganuary activity had a positive effect on sales of vegan products in 2020, 2021 and 2022, estimated at an initial increase of 86–113% in the proportion of weekly sales (relative to the baseline, depending on year). The effects of the 2020 and 2021 campaigns were still present – at approximately one third of their initial magnitude – one year following the campaigns. There was a positive effect on vegetarian products in 2019, 2021 and 2022; initial effects were smaller – 23–79% – due to higher levels of pre-campaign consumption. The effects of the 2019 and 2021 campaigns endured, with a small impact present after one year for 2019 and six months for 2021.","PeriodicalId":29777,"journal":{"name":"Behavioural Public Policy","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134912719","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Reciprocity and the Art of Behavioural Public Policy By Adam Oliver. Cambridge, Cambridge University Press, 2019, 208 pp.","authors":"Atrina Oraee","doi":"10.1017/bpp.2023.25","DOIUrl":"https://doi.org/10.1017/bpp.2023.25","url":null,"abstract":"","PeriodicalId":29777,"journal":{"name":"Behavioural Public Policy","volume":" ","pages":""},"PeriodicalIF":5.1,"publicationDate":"2023-08-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43890563","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Stuart Mills, R. Whittle, R. Ahmed, T. Walsh, Martin Wessel
Dark patterns are user interface design elements which harm users but benefit vendors. These harms have led to growing interest from several stakeholders, including policymakers. We develop a high-level analytical framework – the dark patterns auditing framework (DPAF) – to support policymaker efforts concerning dark patterns. There are growing links between dark patterns and the behavioural science concept of sludge. We examine both literatures, noting several worthwhile similarities and important conceptual differences. Using two ‘sludge audits,’ and the DPAF, we examine 14 large online services to provide a high-level review of the user experience of these services. Our approach allows policymakers to identify areas of the user ‘journey’ (dark paths) where sludge/dark patterns persist. For regulators with constrained resources, such an approach more be advantageous when planning more granular analyses. Our approach also reveals several important limitations, notably, within some of the tools for sludge auditing which we develop, such as the ‘equal clicks principle.’ We discuss these limitations and directions for future research.
{"title":"Dark patterns and sludge audits: an integrated approach","authors":"Stuart Mills, R. Whittle, R. Ahmed, T. Walsh, Martin Wessel","doi":"10.1017/bpp.2023.24","DOIUrl":"https://doi.org/10.1017/bpp.2023.24","url":null,"abstract":"\u0000 Dark patterns are user interface design elements which harm users but benefit vendors. These harms have led to growing interest from several stakeholders, including policymakers. We develop a high-level analytical framework – the dark patterns auditing framework (DPAF) – to support policymaker efforts concerning dark patterns. There are growing links between dark patterns and the behavioural science concept of sludge. We examine both literatures, noting several worthwhile similarities and important conceptual differences. Using two ‘sludge audits,’ and the DPAF, we examine 14 large online services to provide a high-level review of the user experience of these services. Our approach allows policymakers to identify areas of the user ‘journey’ (dark paths) where sludge/dark patterns persist. For regulators with constrained resources, such an approach more be advantageous when planning more granular analyses. Our approach also reveals several important limitations, notably, within some of the tools for sludge auditing which we develop, such as the ‘equal clicks principle.’ We discuss these limitations and directions for future research.","PeriodicalId":29777,"journal":{"name":"Behavioural Public Policy","volume":" ","pages":""},"PeriodicalIF":5.1,"publicationDate":"2023-08-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49543292","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
K. De-loyde, Mark A. Pilling, M. Munafo, A. Attwood, O. Maynard
Existing regulation in the UK states that the term ‘milk’ can only be used in labelling to describe products that originate from animals. We conducted an observational study, which surveyed the availability and labelling of milk substitutes in UK supermarkets, and an online experimental study, which assessed the impact of using the term ‘milk’ on milk substitute labelling. In the experimental study, 352 UK adults were randomised to one of the two conditions where they saw milk substitutes that were either labelled with UK regulations (e.g., soya drink) or using the term ‘milk’ (e.g., soya milk). Our primary aims were to assess whether adding the term ‘milk’ to labels would (1) more accurately communicate the uses of milk substitutes or (2) confuse consumers about which products come from an animal source. In our observational study, milk substitutes were readily available and labelling varied significantly. In our experimental study, labelling products with the term ‘milk’ increased understanding of the product's use. However, participants who saw the term ‘milk’ on milk substitute labelling misidentified more milk substitutes as coming from an animal source. Future policy should consider the clarification of such labelling.
{"title":"How are milk substitutes labelled in the UK? Should the term ‘milk’ be added to milk substitute labelling?","authors":"K. De-loyde, Mark A. Pilling, M. Munafo, A. Attwood, O. Maynard","doi":"10.1017/bpp.2023.19","DOIUrl":"https://doi.org/10.1017/bpp.2023.19","url":null,"abstract":"\u0000 Existing regulation in the UK states that the term ‘milk’ can only be used in labelling to describe products that originate from animals. We conducted an observational study, which surveyed the availability and labelling of milk substitutes in UK supermarkets, and an online experimental study, which assessed the impact of using the term ‘milk’ on milk substitute labelling. In the experimental study, 352 UK adults were randomised to one of the two conditions where they saw milk substitutes that were either labelled with UK regulations (e.g., soya drink) or using the term ‘milk’ (e.g., soya milk). Our primary aims were to assess whether adding the term ‘milk’ to labels would (1) more accurately communicate the uses of milk substitutes or (2) confuse consumers about which products come from an animal source. In our observational study, milk substitutes were readily available and labelling varied significantly. In our experimental study, labelling products with the term ‘milk’ increased understanding of the product's use. However, participants who saw the term ‘milk’ on milk substitute labelling misidentified more milk substitutes as coming from an animal source. Future policy should consider the clarification of such labelling.","PeriodicalId":29777,"journal":{"name":"Behavioural Public Policy","volume":" ","pages":""},"PeriodicalIF":5.1,"publicationDate":"2023-08-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43810549","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
S. Lipman, N. Boderie, J. Been, H. van Kippersluis
The effectiveness and uptake of financial incentives can differ substantially between reward- and deposit-based incentives. Therefore, it is unclear to whom and how different incentives should be assigned. In this study, the effect of different modes of assigning reward- and deposit-based financial incentives on effort is explored in a two-session experiment. First, students’ (n = 228, recruited online) discounting, loss aversion and willingness to pay a deposit were elicited. Second, an incentivized real-effort task was completed (n = 171, 25% drop-out). Two modes of assigning reward- or deposit-based financial incentives were compared: random assignment and ‘nudged’ assignment – assignment based on respondent characteristics allowing opting out. Our results show that respondents receiving nudged assignment earned more and persisted longer on the real-effort task than respondents randomly assigned to incentives. We find no differences in effectiveness between reward-based or deposit-based incentives. Overall, 39% of respondents in the nudged assignment mode followed-up the advice to take deposit-based incentives. The effect of deposit-based incentives was larger for the respondents who followed-up the advice than for respondents that randomly received deposit-based incentives. Overall, these findings suggest that nudged assignment may increase incentives’ effect on effort. Future work should extend this approach to other contexts (e.g., behaviour change).
{"title":"Deposit? Yes, please! The effect of different modes of assigning reward- and deposit-based financial incentives on effort","authors":"S. Lipman, N. Boderie, J. Been, H. van Kippersluis","doi":"10.1017/bpp.2023.22","DOIUrl":"https://doi.org/10.1017/bpp.2023.22","url":null,"abstract":"\u0000 The effectiveness and uptake of financial incentives can differ substantially between reward- and deposit-based incentives. Therefore, it is unclear to whom and how different incentives should be assigned. In this study, the effect of different modes of assigning reward- and deposit-based financial incentives on effort is explored in a two-session experiment. First, students’ (n = 228, recruited online) discounting, loss aversion and willingness to pay a deposit were elicited. Second, an incentivized real-effort task was completed (n = 171, 25% drop-out). Two modes of assigning reward- or deposit-based financial incentives were compared: random assignment and ‘nudged’ assignment – assignment based on respondent characteristics allowing opting out. Our results show that respondents receiving nudged assignment earned more and persisted longer on the real-effort task than respondents randomly assigned to incentives. We find no differences in effectiveness between reward-based or deposit-based incentives. Overall, 39% of respondents in the nudged assignment mode followed-up the advice to take deposit-based incentives. The effect of deposit-based incentives was larger for the respondents who followed-up the advice than for respondents that randomly received deposit-based incentives. Overall, these findings suggest that nudged assignment may increase incentives’ effect on effort. Future work should extend this approach to other contexts (e.g., behaviour change).","PeriodicalId":29777,"journal":{"name":"Behavioural Public Policy","volume":" ","pages":""},"PeriodicalIF":5.1,"publicationDate":"2023-08-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47501031","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
There is growing public concern about the ‘unfairness’ of many pricing practices that have become common in consumer, particularly digital, markets. Industrial and behavioural economists have developed theories that explain the conditions under which these practices are profitable for firms, and their implications for consumer welfare. We identify a mismatch between the welfare economic principles used in this theoretical work and the normative perspective in which these practices are viewed as unfair. We develop a concept of ‘transactional fairness’, grounded in the normative approach of Sugden's Community of Advantage, that is reflective of public concerns. Transactional fairness is complementary to established criteria of economic efficiency and distributional equity but is based entirely on the relationship between individual buyers and sellers. It establishes clear principles with realistic information requirements that are appropriate for compliance by firms. Regulation based on this approach can help to restore public faith in markets.
{"title":"Transactional fairness in consumer markets","authors":"B. Lyons, R. Sugden","doi":"10.1017/bpp.2023.23","DOIUrl":"https://doi.org/10.1017/bpp.2023.23","url":null,"abstract":"\u0000 There is growing public concern about the ‘unfairness’ of many pricing practices that have become common in consumer, particularly digital, markets. Industrial and behavioural economists have developed theories that explain the conditions under which these practices are profitable for firms, and their implications for consumer welfare. We identify a mismatch between the welfare economic principles used in this theoretical work and the normative perspective in which these practices are viewed as unfair. We develop a concept of ‘transactional fairness’, grounded in the normative approach of Sugden's Community of Advantage, that is reflective of public concerns. Transactional fairness is complementary to established criteria of economic efficiency and distributional equity but is based entirely on the relationship between individual buyers and sellers. It establishes clear principles with realistic information requirements that are appropriate for compliance by firms. Regulation based on this approach can help to restore public faith in markets.","PeriodicalId":29777,"journal":{"name":"Behavioural Public Policy","volume":" ","pages":""},"PeriodicalIF":5.1,"publicationDate":"2023-08-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48959880","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of this paper is to first review William James's explicit positions on paternalism in the context of medical licensure and the annexation of the Philippines. Then I wish to show that these positions, as well as a more generalized antipaternalist stance, are the implications of James's philosophy and psychology and not simply his ‘personal’ sentiments. The elements of James's thought are arranged in such a way as to facilitate a comparison with contemporary behavioral (heuristics and biases) paternalism. The conclusion is that James has arguments against behavioral paternalism avant la lettre that are still useful and deserve discussion.
{"title":"The antipaternalist psychology of William James","authors":"M. Rizzo","doi":"10.1017/bpp.2023.20","DOIUrl":"https://doi.org/10.1017/bpp.2023.20","url":null,"abstract":"\u0000 The purpose of this paper is to first review William James's explicit positions on paternalism in the context of medical licensure and the annexation of the Philippines. Then I wish to show that these positions, as well as a more generalized antipaternalist stance, are the implications of James's philosophy and psychology and not simply his ‘personal’ sentiments. The elements of James's thought are arranged in such a way as to facilitate a comparison with contemporary behavioral (heuristics and biases) paternalism. The conclusion is that James has arguments against behavioral paternalism avant la lettre that are still useful and deserve discussion.","PeriodicalId":29777,"journal":{"name":"Behavioural Public Policy","volume":" ","pages":""},"PeriodicalIF":5.1,"publicationDate":"2023-08-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47201030","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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{"title":"A symposium on the behavioural limits of the state","authors":"Adam Oliver","doi":"10.1017/bpp.2023.17","DOIUrl":"https://doi.org/10.1017/bpp.2023.17","url":null,"abstract":"An abstract is not available for this content. As you have access to this content, full HTML content is provided on this page. A PDF of this content is also available in through the ‘Save PDF’ action button.","PeriodicalId":29777,"journal":{"name":"Behavioural Public Policy","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135743003","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Henrico van Roekel, Laura M. Giurge, C. Schott, L. Tummers
Nudges are widely employed tools within organizations, but they are often criticized for harming autonomy and for being ineffective. We assess these two criticisms simultaneously: can nudges be both autonomy-preserving and effective in changing behavior? We developed three nudges – an opinion leader nudge, a rule-of-thumb and self-nudges – to reduce a particularly sticky behavior: email use. In a survey experiment of 4,112 healthcare employees, we tested their effect on perceived autonomy and subjective effectiveness. We also tested traditional policy instruments for comparison. Next, to assess objective effectiveness, we conducted a quasi-field experiment in a large healthcare organization with an estimate of 1,189 active email users. We found that each nudge in isolation, but especially when combined, was perceived to be both autonomy-preserving and effective, and more so than traditional policy instruments like an access limit or a monetary reward. We also found some evidence that the combination of all nudges decreased actual email use. This paper advances the literature by showing how innovations in nudge design improve nudges’ ability to be autonomy-preserving and effective.
{"title":"Nudges can be both autonomy-preserving and effective: evidence from a survey and quasi-field experiment","authors":"Henrico van Roekel, Laura M. Giurge, C. Schott, L. Tummers","doi":"10.1017/bpp.2023.18","DOIUrl":"https://doi.org/10.1017/bpp.2023.18","url":null,"abstract":"\u0000 Nudges are widely employed tools within organizations, but they are often criticized for harming autonomy and for being ineffective. We assess these two criticisms simultaneously: can nudges be both autonomy-preserving and effective in changing behavior? We developed three nudges – an opinion leader nudge, a rule-of-thumb and self-nudges – to reduce a particularly sticky behavior: email use. In a survey experiment of 4,112 healthcare employees, we tested their effect on perceived autonomy and subjective effectiveness. We also tested traditional policy instruments for comparison. Next, to assess objective effectiveness, we conducted a quasi-field experiment in a large healthcare organization with an estimate of 1,189 active email users. We found that each nudge in isolation, but especially when combined, was perceived to be both autonomy-preserving and effective, and more so than traditional policy instruments like an access limit or a monetary reward. We also found some evidence that the combination of all nudges decreased actual email use. This paper advances the literature by showing how innovations in nudge design improve nudges’ ability to be autonomy-preserving and effective.","PeriodicalId":29777,"journal":{"name":"Behavioural Public Policy","volume":" ","pages":""},"PeriodicalIF":5.1,"publicationDate":"2023-05-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49441836","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
L. Berger, Jonathan Farrar, Lu Y. Zhang, Joanna Andrejkow
We provide behavioral insights into the economic substitution phenomenon among front-loaded and back-loaded tax-sheltered savings plans. We conduct three behavioral studies with adult Canadian participants to show experimentally that substitution can occur and to explain why substitution can occur. The first study shows that participants transfer savings from a front-loaded plan to a back-loaded plan when the latter becomes available, consistent with a substitution effect. The second study examines how participants trade-off two unique features of back-loaded and front-loaded savings plans. Our results indicate that participants favor the back-loaded tax feature and a variable contribution limit (offered in a front-loaded plan). As participants prefer one feature from each type of plan, this finding can help explain why substitution occurs. The third study provides participants a categorization task with various household budgeting items, including savings items. Results show that 68.1% of participants categorize multiple tax-sheltered savings plans in the same mental account, again consistent with a substitution effect under a budget constraint. As both tax-sheltered savings plans in Canada are used for different purposes, this finding shows that participants tend not to distinguish between the purpose of saving in each account, consistent with a substitution phenomenon.
{"title":"A behavioural investigation of the substitution phenomenon between tax-sheltered savings plans","authors":"L. Berger, Jonathan Farrar, Lu Y. Zhang, Joanna Andrejkow","doi":"10.1017/bpp.2023.16","DOIUrl":"https://doi.org/10.1017/bpp.2023.16","url":null,"abstract":"\u0000 We provide behavioral insights into the economic substitution phenomenon among front-loaded and back-loaded tax-sheltered savings plans. We conduct three behavioral studies with adult Canadian participants to show experimentally that substitution can occur and to explain why substitution can occur. The first study shows that participants transfer savings from a front-loaded plan to a back-loaded plan when the latter becomes available, consistent with a substitution effect. The second study examines how participants trade-off two unique features of back-loaded and front-loaded savings plans. Our results indicate that participants favor the back-loaded tax feature and a variable contribution limit (offered in a front-loaded plan). As participants prefer one feature from each type of plan, this finding can help explain why substitution occurs. The third study provides participants a categorization task with various household budgeting items, including savings items. Results show that 68.1% of participants categorize multiple tax-sheltered savings plans in the same mental account, again consistent with a substitution effect under a budget constraint. As both tax-sheltered savings plans in Canada are used for different purposes, this finding shows that participants tend not to distinguish between the purpose of saving in each account, consistent with a substitution phenomenon.","PeriodicalId":29777,"journal":{"name":"Behavioural Public Policy","volume":" ","pages":""},"PeriodicalIF":5.1,"publicationDate":"2023-05-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42997296","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}