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Defaults are not a panacea: distinguishing between default effects on choices and on outcomes 默认不是万灵药:要区分默认对选择的影响和对结果的影响
IF 5.1 Q1 PSYCHOLOGY, APPLIED Pub Date : 2022-08-03 DOI: 10.1017/bpp.2022.24
David A. Kalkstein, Fabiana De Lima, Shannon T. Brady, Christopher S. Rozek, Eric J. Johnson, G. Walton
Recently, defaults have become celebrated as a low-cost and easy-to-implement nudge for promoting positive outcomes, both at an individual and societal level. In the present research, we conducted a large-scale field experiment (N = 32,508) in an educational context to test the effectiveness of a default intervention in promoting participation in a potentially beneficial achievement test. We found that a default manipulation increased the rate at which high school students registered to take the test but failed to produce a significant change in students’ actual rate of test-taking. These results join past literature documenting robust effects of default framings on initial choice but marked variability in the extent to which those choices ultimately translate to real-world outcomes. We suggest that this variability is attributable to differences in choice-to-outcome pathways – the extent to which the initial choice is causally determinative of the outcome.
最近,违约作为一种低成本、易于实施的推动手段,在个人和社会层面上都能促进积极成果,受到了人们的欢迎。在本研究中,我们在教育背景下进行了一项大规模的现场实验(N = 32,508),以测试默认干预在促进参与潜在有益的成就测试方面的有效性。我们发现,默认操作增加了高中生报名参加考试的比率,但未能对学生的实际考试率产生显著变化。这些结果与过去的文献相结合,这些文献记录了默认框架对初始选择的强大影响,但这些选择最终转化为现实世界结果的程度存在显著的可变性。我们认为,这种可变性可归因于选择到结果途径的差异,即初始选择对结果的因果决定程度。
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引用次数: 1
Information effects on parental choices for early childhood education and care 信息对幼儿教育和照料父母选择的影响
IF 5.1 Q1 PSYCHOLOGY, APPLIED Pub Date : 2022-07-26 DOI: 10.1017/bpp.2022.18
Samantha Burns, Adrienne M. Davidson, L. White, Delaine Hampton, M. Perlman
Existing research demonstrates that parents are poorly informed consumers of early childhood education and care (ECEC) services. Choosing such services is a complex process shaped by a combination of logistical limitations (e.g., cost/location), informational barriers and ideas about what the goal of care should be (e.g., education of young children or provision of an environment that feels like home). Experimental studies have also demonstrated that when study participants are informed of the importance of a specific decision, they engage in more complex decision-making. In this article, we test whether providing parents with information about the regulatory stringency of ECEC options available influences their choices regarding ECEC. A conjoint survey designed to capture quasi-behavioural choices for ECEC services was completed by 682 parents. Before engaging with the survey, participants were randomly assigned into either a control group or a treatment group that informed them about the stringency of oversight regarding ECEC options available in the province of Ontario, Canada. Receiving information did not meaningfully change the choices of the entire sample. However, a subgroup analysis revealed an important information effect on parent decisions for lower income/lower-education parents.
现有的研究表明,父母对幼儿教育和护理(ECEC)服务的消费者知之甚少。选择这种服务是一个复杂的过程,受到后勤限制(例如,费用/地点)、信息障碍和关于护理目标应该是什么的想法(例如,幼儿教育或提供像家一样的环境)的综合影响。实验研究还表明,当研究参与者被告知特定决策的重要性时,他们会参与更复杂的决策。在这篇文章中,我们测试了向父母提供有关ECEC选项的监管严格程度的信息是否会影响他们对ECEC的选择。682名家长完成了一项旨在捕捉ECEC服务准行为选择的联合调查。在参与调查之前,参与者被随机分配到对照组或治疗组,并被告知加拿大安大略省对ECEC方案的严格监管。接收信息并不会对整个样本的选择产生有意义的改变。然而,亚组分析显示,对于低收入/低教育程度的父母,信息对父母决策有重要影响。
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引用次数: 1
Public managers’ trust in citizens and their preferences for behavioral policy instruments: evidence from a mixed-methods study 公共管理者对公民的信任及其对行为政策工具的偏好:来自混合方法研究的证据
IF 5.1 Q1 PSYCHOLOGY, APPLIED Pub Date : 2022-07-25 DOI: 10.1017/bpp.2022.21
K. Migchelbrink, Pieter Raymaekers
Local public managers increasingly use behavioral policy instruments to influence the behavior of citizens. However, despite their increased reliance on these instruments, there is little evidence on why local public manager would prefer behavioral instruments over classic stick, carrot or sermon-type instruments. We conduct a mixed-methods study, combining a stated-preference survey and two focus groups, to examine whether senior local public managers (directors and deputy directors) in Flanders prefer behavioral policy instruments over classic stick, carrot and sermon-type instruments, and explore whether their trust in citizens (perceptions of citizen's ability, benevolence and integrity) affects these preferences for policy instruments. The results indicate that in some policy areas, such as health, public nuisance and road safety, public managers appear more willing to use behavioral policy instruments than classic sticks and carrots, but not sermons. Furthermore, we find that public managers’ trust in citizens does not appear to significantly affect their preferences for policy instruments, but that political and economic motives do play a role in their preferences for behavioral policy instruments. Finally, the results also indicate that the simultaneous use of behavioral and classic policy instruments (packaging) can help mediate the perceived risks of citizens’ non-compliance with behavioral policy instruments.
地方公共管理者越来越多地使用行为政策工具来影响公民的行为。然而,尽管他们越来越依赖这些工具,但几乎没有证据表明为什么当地公共管理人员更喜欢行为工具,而不是传统的大棒、胡萝卜或布道类工具。我们进行了一项混合方法研究,结合了一项既定偏好调查和两个焦点小组,以检验佛兰德斯的高级地方公共管理人员(主任和副主任)是否更喜欢行为政策工具,而不是经典的大棒、胡萝卜和说教式工具,并探讨他们对公民的信任(对公民能力、仁爱和正直的看法)是否会影响这些对政策工具的偏好。结果表明,在一些政策领域,如健康、公害和道路安全,公共管理者似乎比传统的大棒和胡萝卜更愿意使用行为政策工具,但不愿意使用说教。此外,我们发现,公共管理者对公民的信任似乎不会显著影响他们对政策工具的偏好,但政治和经济动机确实在他们对行为政策工具的喜好中发挥了作用。最后,研究结果还表明,同时使用行为和经典政策工具(包装)有助于调节公民不遵守行为政策工具的感知风险。
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引用次数: 3
Who nudges whom? Expert opinions on behavioural field experiments with public partners 谁推谁?与公共合作伙伴进行行为现场实验的专家意见
IF 5.1 Q1 PSYCHOLOGY, APPLIED Pub Date : 2022-07-04 DOI: 10.1017/bpp.2022.14
K. Fels
Field experiments which test the application of behavioural insights to policy design have become popular to inform policy decisions. This study is the first to empirically examine who and what drives these experiments with public partners. Through a mixed-methods approach, based on a novel dataset of insights from academic researchers, behavioural insight team members and public servants, I derive three main results: First, public bodies have a considerable influence on study set-up and sample design. Second, high scientific standards are regularly not met in cooperative field experiments, mainly due to risk aversion in the public body. Third, transparency and quality control in collaborative research are low with respect to pre-analysis plans, the publication of results and medium or long-term effects. To remedy the current weaknesses, the study sketches out several promising ways forward, such as setting up a matchmaking platform for researchers and public bodies to facilitate cooperation, and using time-embargoed pre-analysis plans.
测试行为洞察力在政策设计中的应用的实地实验已经成为政策决策的热门内容。这项研究是第一次实证研究谁和什么驱动了这些与公共伙伴的实验。通过混合方法,基于学术研究人员、行为洞察团队成员和公务员的新见解数据集,我得出了三个主要结果:首先,公共机构对研究设置和样本设计有相当大的影响。其次,在合作的实地实验中,经常达不到高科学标准,这主要是由于公共机构的风险规避。第三,合作研究的透明度和质量控制在预分析计划、结果公布和中长期效果方面都很低。为了弥补目前的弱点,该研究概述了几个有希望的前进方向,例如为研究人员和公共机构建立一个对接平台,以促进合作,以及使用时间限制的预分析计划。
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引用次数: 1
Banishing the inner Econ and justifying paternalistic nudges 摒弃内在经济,为家长式的轻推辩护
IF 5.1 Q1 PSYCHOLOGY, APPLIED Pub Date : 2022-07-01 DOI: 10.1017/bpp.2022.19
D. Hausman
Paternalistic nudging and framing aim to correct flaws in deliberation by relying on the same cognitive mechanisms that create those flaws. Regarding some choices as flawed and in need of correction requires some standard of correctness. In their well-known book, Nudge, Thaler and Sunstein take the individual's own “purified” preferences to be that standard, which is inconsistent with the finding of behavioral economics that individuals do not have a stable preference ranking of alternatives, but instead construct their preferences when faced with a choice. This essay defends an alternative, readily usable standard to judge whether individuals are choosing badly and whether nudges can help them to choose better.
家长式的推动和框架旨在通过依赖产生这些缺陷的相同认知机制来纠正审议中的缺陷。把某些选择看作是有缺陷的、需要纠正的,需要一定的正确性标准。塞勒和桑斯坦在他们著名的著作《助推》(Nudge)中,把个人自己的“纯化”偏好作为标准,这与行为经济学的发现不一致,即个人在面对选择时,并没有一个稳定的选择偏好排名,而是构建自己的偏好。这篇文章捍卫了一种可供选择的、易于使用的标准,以判断个人是否做出了糟糕的选择,以及推动是否能帮助他们做出更好的选择。
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引用次数: 1
Increasing COVID-19 vaccination intentions: a field experiment on psychological ownership 增加新冠肺炎疫苗接种意愿:一项关于心理所有权的实地实验
IF 5.1 Q1 PSYCHOLOGY, APPLIED Pub Date : 2022-06-17 DOI: 10.1017/bpp.2022.16
Florian Keppeler, Martin Sievert, S. Jilke
With the increasing availability of life-saving vaccines against the SARS-CoV-2 virus, government agencies face the challenge of promoting vaccine uptake. Thus, encouraging vaccine uptake marks an urgent policy challenge in fighting the COVID-19 pandemic. This study builds on the theory of psychological ownership to design a behaviorally inspired local government vaccination campaign. We conducted a large-scale, cluster-randomized field experiment (N = 27,298 residents nested in 6,442 addresses) delivered to all registered residents of a German municipality via an official mailing campaign. The campaign included a psychological ownership intervention designed to boost residents’ intentions to get vaccinated – measured through unique link clicks on a municipal website where people can schedule a COVID-19 vaccination appointment. Findings suggest that adding possessive pronouns (i.e., ‘YOUR vaccination’) increases vaccination intentions by 39%, or 2.5 percentage points (p < 0.0001 [95% CI = 1.8%, 3.3%], control letter: 6.4%, treatment letter: 8.9%). The discussion outlines the value of using psychological ownership-based nudge interventions to increase vaccine uptake and other desirable behaviors.
随着针对严重急性呼吸系统综合征冠状病毒2型病毒的拯救生命的疫苗越来越多,政府机构面临着促进疫苗接种的挑战。因此,鼓励接种疫苗标志着抗击新冠肺炎大流行的紧迫政策挑战。这项研究建立在心理所有权理论的基础上,设计了一个受行为启发的地方政府疫苗接种运动。我们进行了一项大规模的集群随机现场实验(N=27298名居民嵌套在6442个地址中),通过官方邮寄活动发送给德国一个市政当局的所有注册居民。该运动包括一项心理所有权干预措施,旨在提高居民接种疫苗的意愿——通过在市政网站上独特的链接点击来衡量,人们可以在该网站上安排新冠肺炎疫苗接种预约。研究结果表明,添加所有格代词(即“你的疫苗接种”)会使疫苗接种意向增加39%,即2.5个百分点(p<0.0001[95%CI=1.8%,3.3%],对照信:6.4%,治疗信:8.9%)。讨论概述了使用基于心理所有权的推动干预来增加疫苗接种和其他可取行为的价值。
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引用次数: 3
Agentic preferences: a foundation for nudging when preferences are endogenous 代理偏好:当偏好是内生的时候,助推的基础
IF 5.1 Q1 PSYCHOLOGY, APPLIED Pub Date : 2022-06-17 DOI: 10.1017/bpp.2022.17
Mark Fabian, M. Dold
Since the publication of the seminal book Nudge by Thaler and Sunstein, several critics have highlighted preference endogeneity as a serious obstacle to nudging. When individuals hold preferences that are dynamic and endogenous to the nudge frame, it is unclear what the normative benchmark for libertarian paternalistic policies should be. While acknowledging this issue, the pro-nudging camp has not yet sufficiently addressed it. This article aims to fill this void by presenting a conditional defence of nudging when preferences are endogenous. We explain the learning process through which individuals establish ‘agentic’ preferences: preferences that are sufficiently stable, reasonable, autonomous and associated with organismic well-being to ground the ‘welfare’ principle of libertarian paternalism. To describe this process, we draw on theories from psychological science, in particular self-discrepancy theory and self-determination theory. We argue that agentic preferences are not only welfare-relevant and thus appropriate to libertarian paternalism but can also be identified by choice architects.
自从塞勒和桑斯坦的开创性著作《助推》出版以来,一些评论家强调,偏好内生性是助推的严重障碍。当个人对轻推框架持有动态的、内生的偏好时,自由意志主义家长式政策的规范基准应该是什么就不清楚了。虽然承认这个问题,但支持轻推的阵营还没有充分解决这个问题。本文旨在填补这一空白,在偏好是内生的情况下,对助推行为进行有条件的辩护。我们解释了个人建立“代理”偏好的学习过程:这些偏好足够稳定、合理、自主,并与有机福祉相关,从而奠定了自由主义家长制的“福利”原则。为了描述这一过程,我们借鉴了心理科学的理论,特别是自我差异理论和自决理论。我们认为,代理偏好不仅与福利相关,因此适合于自由意志主义的家长式作风,而且可以被选择架构师识别出来。
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引用次数: 4
BPP volume 6 issue 3 Cover and Front matter BPP第6卷第3期封面和封面
IF 5.1 Q1 PSYCHOLOGY, APPLIED Pub Date : 2022-06-15 DOI: 10.1017/bpp.2022.15
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引用次数: 0
Dark patterns in online shopping: do they work and can nudges help mitigate impulse buying? 网上购物中的黑暗模式:它们有效吗?轻推有助于减少冲动购买吗?
IF 5.1 Q1 PSYCHOLOGY, APPLIED Pub Date : 2022-05-09 DOI: 10.1017/bpp.2022.11
Raymond G. Sin, T. Harris, Simon Nilsson, Talia Beck
Dark patterns – design interfaces or features that subtly manipulate people in making suboptimal decisions – are ubiquitous especially in e-commerce websites. Yet, there is little research on the effectiveness of dark patterns, and even lesser studies on testing interventions that can help mitigate their influence on consumers. To that end, we conducted two experiments. The first experiment tests the effectiveness of different dark patterns within a hypothetical single product online shopping context. Results show that, indeed, dark patterns increase the purchase impulsivity across all dark patterns, relative to the control. The second experiment tests the effectiveness of three behaviorally informed interventions on four different dark patterns also in a hypothetical online shopping scenario, but this time offering multiple products instead of a single product. Between-subject analysis shows that not all interventions are equally effective, with uneven impact across dark patterns. However, within-subject results indicate that all interventions significantly reduce purchase impulsivity pre- versus post-intervention, indicating that any intervention is better than none when it comes to combating dark patterns. We then end by discussing the policy implications of our results.
暗模式——设计界面或功能,巧妙地操纵人们做出次优决策——无处不在,尤其是在电子商务网站中。然而,关于暗模式的有效性的研究很少,对有助于减轻其对消费者影响的干预措施的测试研究更少。为此,我们进行了两个实验。第一个实验测试了在假设的单一产品网上购物环境中不同暗模式的有效性。结果表明,事实上,与对照组相比,深色图案增加了所有深色图案的购买冲动。第二个实验测试了三种行为知情干预措施对四种不同黑暗模式的有效性,同样是在假设的网上购物场景中,但这次提供的是多种产品,而不是单一产品。受试者之间的分析表明,并非所有干预措施都同样有效,在黑暗模式中影响不均衡。然而,受试者内部的结果表明,与干预后相比,所有干预措施都能显著降低购买冲动,这表明在对抗黑暗模式方面,任何干预措施都比没有干预要好。然后,我们最后讨论了我们的结果对政策的影响。
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引用次数: 13
What is sludge? Comparing Sunstein's definition to others' 什么是污泥?将Sunstein的定义与其他人的定义进行比较
IF 5.1 Q1 PSYCHOLOGY, APPLIED Pub Date : 2022-05-06 DOI: 10.1017/bpp.2022.12
P. Newall
Thaler and Sunstein’s book Nudge revolutionised how behavioural science is applied to public policy, with a simple and yet broad recommendation to build decision environments in ways that make people better off, as judged by themselves (Thaler & Sunstein, 2008). This idea has been attractive to many policymakers and academics, as nudges only encourage certain choices, rather than mandate them (Sanders et al., 2018). The Behavioural Insights Team, originally set up by the UK Prime Minister David Cameron, did much of the early work implementing nudging in practice. Their ‘EAST framework’ emphasises how nudges could work by making preferred choices easy, attractive, social, or timely (Behavioural Insights Team, 2014). This early work by the Behavioural Insights Team gives pension auto-enrolment is an example of a nudge that makes things easy, and the provision of information about neighbours’ energy consumption is an example of a social nudge. Both of these nudges can help improve household financial health, and so should help to make many people better off. In recent years, both Thaler and Sunstein have turned to a logical extension of their original idea, by looking at ways that decision environments can be built to make people worse off. This problem of ‘sludge’ was covered by Thaler (2018) first, has been subject to multiple papers by Sunstein (Sunstein, 2018, 2020; Sunstein & Gosset, 2020), and formed a chapter of the latest edition of Nudge (Thaler & Sunstein, 2021). Here, I review Sunstein’s new book, Sludge: What stops us from getting things done and what to do about it, the longest work from either of these two authors on sludge.
塞勒和桑斯坦的书《轻推》彻底改变了行为科学如何应用于公共政策,通过一个简单而广泛的建议,以使人们更富裕的方式建立决策环境,正如他们自己所判断的那样(塞勒和桑斯坦,2008年)。这一想法对许多政策制定者和学者都很有吸引力,因为推动只是鼓励某些选择,而不是强制它们(Sanders et al., 2018)。行为洞察小组最初是由英国首相戴维•卡梅伦(David Cameron)成立的,他们在实践中执行了很多助推的早期工作。他们的“EAST框架”强调了推动是如何通过简单、有吸引力、社交或及时的选择来发挥作用的(行为洞察团队,2014年)。行为洞察小组的这项早期工作表明,养老金自动登记是一个推动使事情变得容易的例子,提供邻居的能源消耗信息是一个社会推动的例子。这两种推动都有助于改善家庭财务状况,因此应该有助于使许多人的生活变得更好。近年来,塞勒和桑斯坦都转向了对他们最初想法的逻辑延伸,研究如何构建决策环境,使人们的生活变得更糟。这个“污泥”问题首先由塞勒(2018)提出,并由桑斯坦(Sunstein, 2018, 2020;Sunstein & Gosset, 2020),并形成了最新版《助推》的一个章节(Thaler & Sunstein, 2021)。在这里,我回顾一下桑斯坦的新书《污泥:是什么阻碍了我们做事情,该怎么做》,这是两位作者关于污泥最长的著作。
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引用次数: 4
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Behavioural Public Policy
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