Pub Date : 1900-01-01DOI: 10.1007/978-3-030-42545-6_132
G. S. Mort, Ben Lowe, Clare D'souza, T. Ahmed, Rafi Ahmed, M. Nanere
{"title":"Special Session: Market vs. Non-Market Approaches: Does Nonprofit Marketing Unite Both Positions of Adam Smith?: An Abstract","authors":"G. S. Mort, Ben Lowe, Clare D'souza, T. Ahmed, Rafi Ahmed, M. Nanere","doi":"10.1007/978-3-030-42545-6_132","DOIUrl":"https://doi.org/10.1007/978-3-030-42545-6_132","url":null,"abstract":"","PeriodicalId":300339,"journal":{"name":"Enlightened Marketing in Challenging Times","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131825596","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1007/978-3-030-42545-6_123
Hitmi Khalifa Alhitmi, J. Ansell, Ben L. Marder
{"title":"Mediating Effect of Ad Scarcity and Attention on Recall for Ephemerality in Marketing: An Abstract","authors":"Hitmi Khalifa Alhitmi, J. Ansell, Ben L. Marder","doi":"10.1007/978-3-030-42545-6_123","DOIUrl":"https://doi.org/10.1007/978-3-030-42545-6_123","url":null,"abstract":"","PeriodicalId":300339,"journal":{"name":"Enlightened Marketing in Challenging Times","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133420185","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1007/978-3-030-42545-6_36
Patsy Perry, Rachel Ashman, I. Stalker
{"title":"Special Session: Corporate Social Responsibility and AI: The Case of Fashion: An Abstract","authors":"Patsy Perry, Rachel Ashman, I. Stalker","doi":"10.1007/978-3-030-42545-6_36","DOIUrl":"https://doi.org/10.1007/978-3-030-42545-6_36","url":null,"abstract":"","PeriodicalId":300339,"journal":{"name":"Enlightened Marketing in Challenging Times","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114828490","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1007/978-3-030-42545-6_216
Ralitza Nikolaeva, M. Visentin, Stefano Mengoli
{"title":"Ethics Rankings and Value Creation: An Abstract","authors":"Ralitza Nikolaeva, M. Visentin, Stefano Mengoli","doi":"10.1007/978-3-030-42545-6_216","DOIUrl":"https://doi.org/10.1007/978-3-030-42545-6_216","url":null,"abstract":"","PeriodicalId":300339,"journal":{"name":"Enlightened Marketing in Challenging Times","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117054973","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1007/978-3-030-42545-6_154
Abdullah Saad Rashed, A. Daryanto, J. Sutanto
{"title":"The Relationship between Internal Locus of Control and Purchase Intention of Green Products: The Moderation Effect of Product Anthropomorphism: An Abstract","authors":"Abdullah Saad Rashed, A. Daryanto, J. Sutanto","doi":"10.1007/978-3-030-42545-6_154","DOIUrl":"https://doi.org/10.1007/978-3-030-42545-6_154","url":null,"abstract":"","PeriodicalId":300339,"journal":{"name":"Enlightened Marketing in Challenging Times","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116346559","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1007/978-3-030-42545-6_66
Mandy Pick
{"title":"Endorser Credibility and Psychological Ownership in the Social Media-Based Influencer Marketing Context: An Abstract","authors":"Mandy Pick","doi":"10.1007/978-3-030-42545-6_66","DOIUrl":"https://doi.org/10.1007/978-3-030-42545-6_66","url":null,"abstract":"","PeriodicalId":300339,"journal":{"name":"Enlightened Marketing in Challenging Times","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123425300","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1007/978-3-030-42545-6_35
R. Perez‐Vega, P. Hopkinson, Aishwarya Singhal, Kathryn Waite
{"title":"Special Session: Relationship Intelligence: Affordance of AI in Practice: An Abstract","authors":"R. Perez‐Vega, P. Hopkinson, Aishwarya Singhal, Kathryn Waite","doi":"10.1007/978-3-030-42545-6_35","DOIUrl":"https://doi.org/10.1007/978-3-030-42545-6_35","url":null,"abstract":"","PeriodicalId":300339,"journal":{"name":"Enlightened Marketing in Challenging Times","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127026290","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1007/978-3-030-42545-6_25
D. L. Horning
{"title":"Sports Marketing Special Session: Ice Hockey Consumers: Who Cares about Women Recreational Players? An Abstract","authors":"D. L. Horning","doi":"10.1007/978-3-030-42545-6_25","DOIUrl":"https://doi.org/10.1007/978-3-030-42545-6_25","url":null,"abstract":"","PeriodicalId":300339,"journal":{"name":"Enlightened Marketing in Challenging Times","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123259830","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1007/978-3-030-42545-6_50
Cesare Amatulli, A. Peluso, L. Petruzzellis, G. Guido
{"title":"Special Session: Sociodemographic Antecedents of Psychological Flow: Evidence from Outdoor Adventure Tourism: An Abstract","authors":"Cesare Amatulli, A. Peluso, L. Petruzzellis, G. Guido","doi":"10.1007/978-3-030-42545-6_50","DOIUrl":"https://doi.org/10.1007/978-3-030-42545-6_50","url":null,"abstract":"","PeriodicalId":300339,"journal":{"name":"Enlightened Marketing in Challenging Times","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131185718","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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