Pub Date : 1900-01-01DOI: 10.1007/978-3-030-42545-6_80
R. M. Pisharodi, R. Parameswaran
{"title":"Differing Impacts of Price Pressure and Innovation Pressure: An Abstract","authors":"R. M. Pisharodi, R. Parameswaran","doi":"10.1007/978-3-030-42545-6_80","DOIUrl":"https://doi.org/10.1007/978-3-030-42545-6_80","url":null,"abstract":"","PeriodicalId":300339,"journal":{"name":"Enlightened Marketing in Challenging Times","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121647214","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1007/978-3-030-42545-6_39
Michael Kaplan, Raeesah Chohan, David E. Rosenstein, M. Drummond
{"title":"The Impact of Anti-Sugar Public Health Campaigns on Implicit Attitudes: An Abstract","authors":"Michael Kaplan, Raeesah Chohan, David E. Rosenstein, M. Drummond","doi":"10.1007/978-3-030-42545-6_39","DOIUrl":"https://doi.org/10.1007/978-3-030-42545-6_39","url":null,"abstract":"","PeriodicalId":300339,"journal":{"name":"Enlightened Marketing in Challenging Times","volume":"57 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124170998","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1007/978-3-030-42545-6_26
D. L. Horning
{"title":"Sports Marketing Special Session: Enlightened Learning in Sport Marketing: An Abstract","authors":"D. L. Horning","doi":"10.1007/978-3-030-42545-6_26","DOIUrl":"https://doi.org/10.1007/978-3-030-42545-6_26","url":null,"abstract":"","PeriodicalId":300339,"journal":{"name":"Enlightened Marketing in Challenging Times","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121128397","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1007/978-3-030-42545-6_52
Nicholas J. Ashill, Rania W. Semaan, Paul Williams
{"title":"Special Session: Luxury Consumer Perceptions of Brand Charisma: An Abstract","authors":"Nicholas J. Ashill, Rania W. Semaan, Paul Williams","doi":"10.1007/978-3-030-42545-6_52","DOIUrl":"https://doi.org/10.1007/978-3-030-42545-6_52","url":null,"abstract":"","PeriodicalId":300339,"journal":{"name":"Enlightened Marketing in Challenging Times","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126813296","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1007/978-3-030-42545-6_58
J. Robson, J. Farquhar, Samreen Ashraf
{"title":"Brand Spillover within the Insurance Ecosystem: An Abstract","authors":"J. Robson, J. Farquhar, Samreen Ashraf","doi":"10.1007/978-3-030-42545-6_58","DOIUrl":"https://doi.org/10.1007/978-3-030-42545-6_58","url":null,"abstract":"","PeriodicalId":300339,"journal":{"name":"Enlightened Marketing in Challenging Times","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117294691","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1007/978-3-030-42545-6_212
R. Rodríguez, G. Svensson, Carmen Otero-Neira
{"title":"An Examination of the Sustainability in Private Healthcare Companies from the Past to the Present: An Abstract","authors":"R. Rodríguez, G. Svensson, Carmen Otero-Neira","doi":"10.1007/978-3-030-42545-6_212","DOIUrl":"https://doi.org/10.1007/978-3-030-42545-6_212","url":null,"abstract":"","PeriodicalId":300339,"journal":{"name":"Enlightened Marketing in Challenging Times","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114081939","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1007/978-3-030-42545-6_77
Heejung Park
{"title":"An Extension of Consumers’ Green Consumption Value to Financial Life: An Abstract","authors":"Heejung Park","doi":"10.1007/978-3-030-42545-6_77","DOIUrl":"https://doi.org/10.1007/978-3-030-42545-6_77","url":null,"abstract":"","PeriodicalId":300339,"journal":{"name":"Enlightened Marketing in Challenging Times","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132075523","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1007/978-3-030-42545-6_178
Matthew Wilson, K. Heilgenberg, Jeannette Paschen, Karen Robson, R. Dingus, Vida J. Morkunas
{"title":"Overcoming Challenges in Marketing Theory Education: An Abstract","authors":"Matthew Wilson, K. Heilgenberg, Jeannette Paschen, Karen Robson, R. Dingus, Vida J. Morkunas","doi":"10.1007/978-3-030-42545-6_178","DOIUrl":"https://doi.org/10.1007/978-3-030-42545-6_178","url":null,"abstract":"","PeriodicalId":300339,"journal":{"name":"Enlightened Marketing in Challenging Times","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129050309","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1007/978-3-030-42545-6_73
D. Petzer, E. van Tonder
{"title":"The Customers’ Role in Service Recruitment and Retention in the Sharing Economy: An Abstract","authors":"D. Petzer, E. van Tonder","doi":"10.1007/978-3-030-42545-6_73","DOIUrl":"https://doi.org/10.1007/978-3-030-42545-6_73","url":null,"abstract":"","PeriodicalId":300339,"journal":{"name":"Enlightened Marketing in Challenging Times","volume":"59 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123628117","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1007/978-3-030-42545-6_63
E. Boon, E. Botha
{"title":"Dealing with Ambiguity in Online Customer Reviews: The Topic-Sentiment Method for Automated Content Analysis","authors":"E. Boon, E. Botha","doi":"10.1007/978-3-030-42545-6_63","DOIUrl":"https://doi.org/10.1007/978-3-030-42545-6_63","url":null,"abstract":"","PeriodicalId":300339,"journal":{"name":"Enlightened Marketing in Challenging Times","volume":"36 4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115791540","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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