Pub Date : 1900-01-01DOI: 10.1007/978-3-030-42545-6_43
G. Grunwald, J. Schwill
{"title":"Corporate Sustainability Crisis Management: A Conceptual Framework","authors":"G. Grunwald, J. Schwill","doi":"10.1007/978-3-030-42545-6_43","DOIUrl":"https://doi.org/10.1007/978-3-030-42545-6_43","url":null,"abstract":"","PeriodicalId":300339,"journal":{"name":"Enlightened Marketing in Challenging Times","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114983239","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1007/978-3-030-42545-6_6
Nick Hajli, Mina Tajvidi, A. Gbadamosi, Waqar Nadeem
{"title":"Big Data Analytics in Product Innovation Context: An Abstract","authors":"Nick Hajli, Mina Tajvidi, A. Gbadamosi, Waqar Nadeem","doi":"10.1007/978-3-030-42545-6_6","DOIUrl":"https://doi.org/10.1007/978-3-030-42545-6_6","url":null,"abstract":"","PeriodicalId":300339,"journal":{"name":"Enlightened Marketing in Challenging Times","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123807717","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1007/978-3-030-42545-6_67
Ronaldo Pereira Nunes, J. D. de Mesquita
{"title":"Does Positive E-WOM Always Improve Firm’s Performance? Evidences from Emerging Markets: An Abstract","authors":"Ronaldo Pereira Nunes, J. D. de Mesquita","doi":"10.1007/978-3-030-42545-6_67","DOIUrl":"https://doi.org/10.1007/978-3-030-42545-6_67","url":null,"abstract":"","PeriodicalId":300339,"journal":{"name":"Enlightened Marketing in Challenging Times","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116851697","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1007/978-3-030-42545-6_201
Todd Morgan, M. Obal
{"title":"Investigating the Impact of Strategic New Product Development Process Changes on Innovation Reputation","authors":"Todd Morgan, M. Obal","doi":"10.1007/978-3-030-42545-6_201","DOIUrl":"https://doi.org/10.1007/978-3-030-42545-6_201","url":null,"abstract":"","PeriodicalId":300339,"journal":{"name":"Enlightened Marketing in Challenging Times","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132318616","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1007/978-3-030-42545-6_131
Jörg Lindenmeier, S. Olk, D. Tscheulin
{"title":"Special Session: Optimizing the Design of Volunteering Appeals: A Choice-Base Conjoint Study Based on the Theory of Functional Volunteering Appeals: An Abstract","authors":"Jörg Lindenmeier, S. Olk, D. Tscheulin","doi":"10.1007/978-3-030-42545-6_131","DOIUrl":"https://doi.org/10.1007/978-3-030-42545-6_131","url":null,"abstract":"","PeriodicalId":300339,"journal":{"name":"Enlightened Marketing in Challenging Times","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124020599","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1007/978-3-030-42545-6_97
O. Gansser, Carsten D. Schultz
{"title":"Perception of Digitalization across a Typology of Consumer Behavior: An Abstract","authors":"O. Gansser, Carsten D. Schultz","doi":"10.1007/978-3-030-42545-6_97","DOIUrl":"https://doi.org/10.1007/978-3-030-42545-6_97","url":null,"abstract":"","PeriodicalId":300339,"journal":{"name":"Enlightened Marketing in Challenging Times","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128010679","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1007/978-3-030-42545-6_112
Fabian Nindl, Cordula Cerha
{"title":"“How Often Do Your Kids Have Fast Food for Lunch?” Gaining Insights when Marketing a Sensitive Product to a Vulnerable Target Group: An Abstract","authors":"Fabian Nindl, Cordula Cerha","doi":"10.1007/978-3-030-42545-6_112","DOIUrl":"https://doi.org/10.1007/978-3-030-42545-6_112","url":null,"abstract":"","PeriodicalId":300339,"journal":{"name":"Enlightened Marketing in Challenging Times","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121195588","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1007/978-3-030-42545-6_10
S. Jensen, Martin Ohlwein, Sebastian Burczyk
{"title":"Brand Heritage vs. Brand Nostalgia: Same Same, but Different?","authors":"S. Jensen, Martin Ohlwein, Sebastian Burczyk","doi":"10.1007/978-3-030-42545-6_10","DOIUrl":"https://doi.org/10.1007/978-3-030-42545-6_10","url":null,"abstract":"","PeriodicalId":300339,"journal":{"name":"Enlightened Marketing in Challenging Times","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128817036","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1007/978-3-030-42545-6_49
R. Resciniti, Michela Matarazzo, Federica De Vanna
{"title":"Special Session: A Bibliometric Review on the Role of E-Commerce for Firms’ International Growth: An Abstract","authors":"R. Resciniti, Michela Matarazzo, Federica De Vanna","doi":"10.1007/978-3-030-42545-6_49","DOIUrl":"https://doi.org/10.1007/978-3-030-42545-6_49","url":null,"abstract":"","PeriodicalId":300339,"journal":{"name":"Enlightened Marketing in Challenging Times","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114393230","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1007/978-3-030-42545-6_12
Brendan Emmerson, C. Barnes, P. Nath
{"title":"Expectations vs. Reality: Can Sensory Incongruence Generate Positive Emotion and Behaviour in the Online Shopping Context? An Abstract","authors":"Brendan Emmerson, C. Barnes, P. Nath","doi":"10.1007/978-3-030-42545-6_12","DOIUrl":"https://doi.org/10.1007/978-3-030-42545-6_12","url":null,"abstract":"","PeriodicalId":300339,"journal":{"name":"Enlightened Marketing in Challenging Times","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126906171","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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