Peter Meister Broekema, Elisabeth Bulder, L. Horlings
Abstract At first glance, Public Sector Innovation (PSI) Labs are gaining prominence within academic literature, the European Union (EU) and beyond. However, because of the relative newness and conceptual ambiguity of this concept, the exact contribution of these labs to theory and practice is still unclear. In addition, most research has been looking at case studies. This publication breaks new ground by elaborating on the concept and also by looking at the perception of these labs in different contexts, by comparing multiple labs in multiple countries. In doing so, we raised the question: ‘What is the perceived added value of Public Sector Innovation labs for further developing theory as well as for society?’ In order to answer this question, by way of an experiment, we combined theoretical research together with focus groups with members of the EU funded project Multi Disciplinary Innovation for Social Change (SHIINE) in combination with questionnaires to selected PSI labs, thus providing us with rich data. Our experimental methodology uncovered a conceptual bias that is probably existent in similar studies and needs to be acknowledged more. In addition, we found that PSI labs have developed over time into an amalgam of two competing concepts. To conclude, we believe that the specific potential of PSI labs as an internal space for innovation within institutions is underutilised. We believe this could be improved by acknowledging the specific aim of PSI labs in a co-creative setting between relevant stakeholders, such as Higher Education Institutions (HEIs).
{"title":"Same same, but different…? The emergence of Public Sector Innovation Labs in theory and practice","authors":"Peter Meister Broekema, Elisabeth Bulder, L. Horlings","doi":"10.2478/mmcks-2022-0020","DOIUrl":"https://doi.org/10.2478/mmcks-2022-0020","url":null,"abstract":"Abstract At first glance, Public Sector Innovation (PSI) Labs are gaining prominence within academic literature, the European Union (EU) and beyond. However, because of the relative newness and conceptual ambiguity of this concept, the exact contribution of these labs to theory and practice is still unclear. In addition, most research has been looking at case studies. This publication breaks new ground by elaborating on the concept and also by looking at the perception of these labs in different contexts, by comparing multiple labs in multiple countries. In doing so, we raised the question: ‘What is the perceived added value of Public Sector Innovation labs for further developing theory as well as for society?’ In order to answer this question, by way of an experiment, we combined theoretical research together with focus groups with members of the EU funded project Multi Disciplinary Innovation for Social Change (SHIINE) in combination with questionnaires to selected PSI labs, thus providing us with rich data. Our experimental methodology uncovered a conceptual bias that is probably existent in similar studies and needs to be acknowledged more. In addition, we found that PSI labs have developed over time into an amalgam of two competing concepts. To conclude, we believe that the specific potential of PSI labs as an internal space for innovation within institutions is underutilised. We believe this could be improved by acknowledging the specific aim of PSI labs in a co-creative setting between relevant stakeholders, such as Higher Education Institutions (HEIs).","PeriodicalId":30072,"journal":{"name":"Management Marketing","volume":"17 1","pages":"344 - 363"},"PeriodicalIF":0.0,"publicationDate":"2022-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46100455","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
R. Matic, M. H. González-Serrano, J. Damnjanovic, Branka Maksimović, N. Papić-Blagojević, Isidora Milošević, J. Vukovic
Abstract As a high priority for moving the sports industry forward, the sports market ecosystem requires the development of professional competencies and improving the entrepreneurship education of sports science students. During the last years, entrepreneurship has gained importance in the sports sector to maintain competitiveness. Thus, universities need to promote sports sciences students’ entrepreneurial competencies to improve employability. This research aimed to analyze the differences between first-year and fourth-year sports science students regarding the merit of professional competencies within entrepreneurship education. Both groups of students completed a set of tests presenting professional success factors. Cognitive abilities were measured with Intelligence Structure Battery (INSSV - Short Form, S2) and personality traits with Big Five Structure Inventory (BFSI, short-form, S1). Data were processed with confirmatory factor analysis and multigroup moderation analysis. The model showed acceptable fit indices (NFI=0.89, CFI=0.97, and RMSEA=0.08). The multigroup moderation analysis results indicated that the strongest effect on work aspects of the personality of the first-year sports science students comes from Conscientiousness (β=0.97), Openness (β=0.79), and Agreeableness (β=0.72). In contrast, this impact on fourth-year sports science students exists from Extraversion (β=0.85), Emotional stability (β=0.80), and Openness (β=0.80). On another side, an analysis of cognitive abilities revealed that the strongest effect was produced by numerical ability (β=0.94; β=0.84, respectively). The results demonstrated that sub-samples do not differ regarding the latent dimensions of human resources assessment. These results lead to necessary changes in the sports curriculum of the study program related to entrepreneurship education.
{"title":"Professional competencies development of sports science students: the need for more entrepreneurship education","authors":"R. Matic, M. H. González-Serrano, J. Damnjanovic, Branka Maksimović, N. Papić-Blagojević, Isidora Milošević, J. Vukovic","doi":"10.2478/mmcks-2022-0024","DOIUrl":"https://doi.org/10.2478/mmcks-2022-0024","url":null,"abstract":"Abstract As a high priority for moving the sports industry forward, the sports market ecosystem requires the development of professional competencies and improving the entrepreneurship education of sports science students. During the last years, entrepreneurship has gained importance in the sports sector to maintain competitiveness. Thus, universities need to promote sports sciences students’ entrepreneurial competencies to improve employability. This research aimed to analyze the differences between first-year and fourth-year sports science students regarding the merit of professional competencies within entrepreneurship education. Both groups of students completed a set of tests presenting professional success factors. Cognitive abilities were measured with Intelligence Structure Battery (INSSV - Short Form, S2) and personality traits with Big Five Structure Inventory (BFSI, short-form, S1). Data were processed with confirmatory factor analysis and multigroup moderation analysis. The model showed acceptable fit indices (NFI=0.89, CFI=0.97, and RMSEA=0.08). The multigroup moderation analysis results indicated that the strongest effect on work aspects of the personality of the first-year sports science students comes from Conscientiousness (β=0.97), Openness (β=0.79), and Agreeableness (β=0.72). In contrast, this impact on fourth-year sports science students exists from Extraversion (β=0.85), Emotional stability (β=0.80), and Openness (β=0.80). On another side, an analysis of cognitive abilities revealed that the strongest effect was produced by numerical ability (β=0.94; β=0.84, respectively). The results demonstrated that sub-samples do not differ regarding the latent dimensions of human resources assessment. These results lead to necessary changes in the sports curriculum of the study program related to entrepreneurship education.","PeriodicalId":30072,"journal":{"name":"Management Marketing","volume":"17 1","pages":"426 - 448"},"PeriodicalIF":0.0,"publicationDate":"2022-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49163682","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract Creating a culture for social innovation in universities can involve formalising and internalising processes that aim to support efforts towards using research results in society. This paper aims to contribute to the discussion on how the present higher education institution system promotes work with social innovation. The paper presents lessons from efforts to establish a (social) innovation programme in a university. The data used for this qualitative case study are board documents, motivation letters, evaluation forms, reports from working groups and a workshop with a survey. The paper approaches two research questions: (1) How can a (social) innovation programme operate within a university’s existing managerial, financial and social structures to facilitate researchers’ work with social innovations? (2) How can a (social) innovation programme that facilitates researchers’ work with social innovation at a university contribute to building a physical, intellectual, managerial, and logistic environment that can create a culture for innovation? With the first research question, the paper maps work on the pilot projects with initial motivations, early engagements in the programme, and future participation expectations. This connects to how the programme operates within the university’s existing structures. The second research question shows the implications of this work, looking at how the innovation programme contributes to creating a culture for social innovation at the university. The results show how the programme can contribute to a) support researchers in their own work by further developing their research results into actions of societal usefulness and b) establish an arena that can contribute to creating a culture for working with social innovation within the university. How this can be conceptualised as ‘social innovation-as-practice’ is then discussed. Based on the findings, suggestions about how the present system can be improved are offered.
{"title":"Social innovation-as-practice: establishing a social innovation program at a university","authors":"Elisabeth M. C. Svennevik, T. Saidi","doi":"10.2478/mmcks-2022-0023","DOIUrl":"https://doi.org/10.2478/mmcks-2022-0023","url":null,"abstract":"Abstract Creating a culture for social innovation in universities can involve formalising and internalising processes that aim to support efforts towards using research results in society. This paper aims to contribute to the discussion on how the present higher education institution system promotes work with social innovation. The paper presents lessons from efforts to establish a (social) innovation programme in a university. The data used for this qualitative case study are board documents, motivation letters, evaluation forms, reports from working groups and a workshop with a survey. The paper approaches two research questions: (1) How can a (social) innovation programme operate within a university’s existing managerial, financial and social structures to facilitate researchers’ work with social innovations? (2) How can a (social) innovation programme that facilitates researchers’ work with social innovation at a university contribute to building a physical, intellectual, managerial, and logistic environment that can create a culture for innovation? With the first research question, the paper maps work on the pilot projects with initial motivations, early engagements in the programme, and future participation expectations. This connects to how the programme operates within the university’s existing structures. The second research question shows the implications of this work, looking at how the innovation programme contributes to creating a culture for social innovation at the university. The results show how the programme can contribute to a) support researchers in their own work by further developing their research results into actions of societal usefulness and b) establish an arena that can contribute to creating a culture for working with social innovation within the university. How this can be conceptualised as ‘social innovation-as-practice’ is then discussed. Based on the findings, suggestions about how the present system can be improved are offered.","PeriodicalId":30072,"journal":{"name":"Management Marketing","volume":"17 1","pages":"402 - 425"},"PeriodicalIF":0.0,"publicationDate":"2022-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49229084","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract This distinctive issue of Management & Marketing. Challenges for the Knowledge Society focusses on “Higher Education, Social Change and Impact”, emerging from the COST programme SHIINE “Multi-disciplinary innovation for social change”. The ideas presented in the papers are from various lenses reflecting an international perspective. There are significant and important insights which may be gained from this issue. International dialogue and the adoption of a multi-disciplinary approach to social problems can assist in the advancement of universal public policy. This will be to everyone’s gain.
{"title":"Editorial","authors":"Mary McDonnell Naughton","doi":"10.2478/mmcks-2022-0019","DOIUrl":"https://doi.org/10.2478/mmcks-2022-0019","url":null,"abstract":"Abstract This distinctive issue of Management & Marketing. Challenges for the Knowledge Society focusses on “Higher Education, Social Change and Impact”, emerging from the COST programme SHIINE “Multi-disciplinary innovation for social change”. The ideas presented in the papers are from various lenses reflecting an international perspective. There are significant and important insights which may be gained from this issue. International dialogue and the adoption of a multi-disciplinary approach to social problems can assist in the advancement of universal public policy. This will be to everyone’s gain.","PeriodicalId":30072,"journal":{"name":"Management Marketing","volume":"17 1","pages":"341 - 343"},"PeriodicalIF":0.0,"publicationDate":"2022-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47179955","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Mihaela Covrig, S. I. Goia Agoston, R. Igret, C. Marinaș, A. Olariu, M. Roman
Abstract Since the 1960s, career success has been extensively studied from different angles. This paper aims to identify the main topics of interest covered by the literature throughout time frames defined based on the number of article citations. A Scopus database search was performed in November 2021, gathering 926 articles on career success that were analyzed in VOSviewer. The results show that several concepts were constant over the years, such as mentoring, mobility, income, education, gender, and culture, while other topics of interest were introduced more recently (e.g., career satisfaction, change, personality, networking, the link between the private and professional life, the relationship between objective and subjective career success). An understanding of historical career success research topics contributes to the development of future human resources strategies and policies.
{"title":"Discovering the tutors’ perspective on the quality of internship programs in a pandemic context","authors":"Mihaela Covrig, S. I. Goia Agoston, R. Igret, C. Marinaș, A. Olariu, M. Roman","doi":"10.2478/mmcks-2022-0017","DOIUrl":"https://doi.org/10.2478/mmcks-2022-0017","url":null,"abstract":"Abstract Since the 1960s, career success has been extensively studied from different angles. This paper aims to identify the main topics of interest covered by the literature throughout time frames defined based on the number of article citations. A Scopus database search was performed in November 2021, gathering 926 articles on career success that were analyzed in VOSviewer. The results show that several concepts were constant over the years, such as mentoring, mobility, income, education, gender, and culture, while other topics of interest were introduced more recently (e.g., career satisfaction, change, personality, networking, the link between the private and professional life, the relationship between objective and subjective career success). An understanding of historical career success research topics contributes to the development of future human resources strategies and policies.","PeriodicalId":30072,"journal":{"name":"Management Marketing","volume":"17 1","pages":"306 - 327"},"PeriodicalIF":0.0,"publicationDate":"2022-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47638185","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract The metaverse is a controversial concept, hyped by some but viewed as a marketing strategy by others. Although the first mentioning of the metaverse dates back to 1992, it has gained attention in the last years, especially after Facebook changed its name to “Meta” in 2021. Based on immersive technologies such as AR and VR, digital interactions and commerce within the virtual world, the metaverse is expected to grow along with its enabling technologies. This article aims to discover the status of the adoption of the metaverse concepts in Romania, among people with digital skills. The analysis was performed based on an online questionnaire, posted on public social media accounts. The results of the study have shown that few people have tried applications within the metaverse, and even fewer have invested in metaverse tokens. People who played RPG or virtual world games seem to have used metaverse applications more than those who have not, thus, this could be a good driver for metaverse adoption. Awareness of the metaverse concept was not a driver of metaverse adoption. However, results show that people who purchase cryptocurrencies and NFTs would also be interested in the metaverse, more than people who have not transacted these digital assets.
{"title":"The adoption of the metaverse concepts in Romania","authors":"Cătălina Chinie, M. Oancea, Steluța Todea","doi":"10.2478/mmcks-2022-0018","DOIUrl":"https://doi.org/10.2478/mmcks-2022-0018","url":null,"abstract":"Abstract The metaverse is a controversial concept, hyped by some but viewed as a marketing strategy by others. Although the first mentioning of the metaverse dates back to 1992, it has gained attention in the last years, especially after Facebook changed its name to “Meta” in 2021. Based on immersive technologies such as AR and VR, digital interactions and commerce within the virtual world, the metaverse is expected to grow along with its enabling technologies. This article aims to discover the status of the adoption of the metaverse concepts in Romania, among people with digital skills. The analysis was performed based on an online questionnaire, posted on public social media accounts. The results of the study have shown that few people have tried applications within the metaverse, and even fewer have invested in metaverse tokens. People who played RPG or virtual world games seem to have used metaverse applications more than those who have not, thus, this could be a good driver for metaverse adoption. Awareness of the metaverse concept was not a driver of metaverse adoption. However, results show that people who purchase cryptocurrencies and NFTs would also be interested in the metaverse, more than people who have not transacted these digital assets.","PeriodicalId":30072,"journal":{"name":"Management Marketing","volume":"17 1","pages":"328 - 340"},"PeriodicalIF":0.0,"publicationDate":"2022-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43738775","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract Technology provides opportunities for customers to access better service quality, which imposes the higher customer behavioral intentions. Ride-hailing service is the newly-emerged transportation medium in Vietnam market, surpassing the popularity of conventional vehicles (taxi, buses, for-rent bikes, etc.). While prior research has focused on the elements that influence customer behavioral intention in ride-hailing, this study sought to explain the process of establishing service quality through several variables before enhancing the customer intention. As a result, the research suggested and validated an integrated framework that included three components (perceived service quality, functional quality, and information quality) in addition to the classic service quality– customer behavioral intention model. The findings significantly confirm the fundamental conventional link between (1) Functional quality and Perceived service quality; (2) Information quality and Perceived service quality; and (3) Perceived service quality and Customer intention.
{"title":"Customer behavioral intentions in accepting technology-based ride-hailing service: Empirical study from Vietnam","authors":"Huy Khanh Nguyen, Thuy Dam Luong Hoang","doi":"10.2478/mmcks-2022-0015","DOIUrl":"https://doi.org/10.2478/mmcks-2022-0015","url":null,"abstract":"Abstract Technology provides opportunities for customers to access better service quality, which imposes the higher customer behavioral intentions. Ride-hailing service is the newly-emerged transportation medium in Vietnam market, surpassing the popularity of conventional vehicles (taxi, buses, for-rent bikes, etc.). While prior research has focused on the elements that influence customer behavioral intention in ride-hailing, this study sought to explain the process of establishing service quality through several variables before enhancing the customer intention. As a result, the research suggested and validated an integrated framework that included three components (perceived service quality, functional quality, and information quality) in addition to the classic service quality– customer behavioral intention model. The findings significantly confirm the fundamental conventional link between (1) Functional quality and Perceived service quality; (2) Information quality and Perceived service quality; and (3) Perceived service quality and Customer intention.","PeriodicalId":30072,"journal":{"name":"Management Marketing","volume":"17 1","pages":"272 - 291"},"PeriodicalIF":0.0,"publicationDate":"2022-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45522181","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract The aim of this paper is to find out how various product categories are influenced by rational or emotional appeals and the level of involvement in purchasing decisions with regard to selected demographic characteristics of Czech consumers. Scientific research is based on the theoretical assumptions of the Foote-Cone-Belding (hereafter FCB) model with newly formulated product categories that correspond to current Czech consumer behavior. The theoretical background of the paper covers the knowledge of cognitive consumer choice principles with emphasis on different appeals and a level of involvement within consumer decision. Primary research data were obtained using a questionnaire, on the online panel of research agency Ipsos, on 1,050 Czech respondents. The methods used are modified FCB grid based on previous research study, Kolmogorov-Smirnov test, Kruskal-Wallis test with a post hoc test using Dunn’s test with Bonferroni correction, and positional maps. The results reveal not only how the newly defined product categories are influenced by rational or emotional appeals and high or low involvement, but also the differences of the theoretical FCB model in comparison with its practical implementation. It is necessary to adapt (extend) this model according to the specific conditions and identification features of different segments. The newly introduced transformed nine-quadrants concept of the FCB model is proposed to be applied.
{"title":"The appeals and level of involvement influencing purchasing decision","authors":"K. Matušínská, M. Stoklasa","doi":"10.2478/mmcks-2022-0013","DOIUrl":"https://doi.org/10.2478/mmcks-2022-0013","url":null,"abstract":"Abstract The aim of this paper is to find out how various product categories are influenced by rational or emotional appeals and the level of involvement in purchasing decisions with regard to selected demographic characteristics of Czech consumers. Scientific research is based on the theoretical assumptions of the Foote-Cone-Belding (hereafter FCB) model with newly formulated product categories that correspond to current Czech consumer behavior. The theoretical background of the paper covers the knowledge of cognitive consumer choice principles with emphasis on different appeals and a level of involvement within consumer decision. Primary research data were obtained using a questionnaire, on the online panel of research agency Ipsos, on 1,050 Czech respondents. The methods used are modified FCB grid based on previous research study, Kolmogorov-Smirnov test, Kruskal-Wallis test with a post hoc test using Dunn’s test with Bonferroni correction, and positional maps. The results reveal not only how the newly defined product categories are influenced by rational or emotional appeals and high or low involvement, but also the differences of the theoretical FCB model in comparison with its practical implementation. It is necessary to adapt (extend) this model according to the specific conditions and identification features of different segments. The newly introduced transformed nine-quadrants concept of the FCB model is proposed to be applied.","PeriodicalId":30072,"journal":{"name":"Management Marketing","volume":"17 1","pages":"234 - 254"},"PeriodicalIF":0.0,"publicationDate":"2022-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46945112","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Adi Alić, Merima Činjarević, Nedžla Maktouf-Kahriman
Abstract The present study proposes the conceptual model, which traces the role of consumers’ high-quality consciousness, perceived brand equity, and luxury value perceptions on the intention to purchase masstige brands and tests it for the moderating role of generational cohort membership (X-ers, Y-ers, and Z-ers). To explore the relationship between variables of interest, we used a quantitative survey-based research design and emphasised a single product category – consumer electronics and a single masstige brand – Apple. The online survey questionnaire was developed on the Google platform and distributed among residents of Bosnia and Herzegovina using a snowball sampling technique. In the end, we received 354 usable responses. We used structural equation modelling and multigroup analysis to test the proposed conceptual model. Our findings suggest that quality consciousness is the most significant predictor of consumers’ intentions to buy a masstige brand, followed by perceived brand equity. Also, our results indicate that the relationships between independent variables (consumer-based brand equity, quality consciousness, overall luxury value) and dependent variables (intention to purchase a masstige brand) are contingent on generational differences. The present study deepens our scholarly understanding of masstige consumption and contributes to the theoretical notion of generation cohort theory in the context of masstige consumption.
{"title":"Exploring the antecedents of masstige purchase behaviour among different generations","authors":"Adi Alić, Merima Činjarević, Nedžla Maktouf-Kahriman","doi":"10.2478/mmcks-2022-0014","DOIUrl":"https://doi.org/10.2478/mmcks-2022-0014","url":null,"abstract":"Abstract The present study proposes the conceptual model, which traces the role of consumers’ high-quality consciousness, perceived brand equity, and luxury value perceptions on the intention to purchase masstige brands and tests it for the moderating role of generational cohort membership (X-ers, Y-ers, and Z-ers). To explore the relationship between variables of interest, we used a quantitative survey-based research design and emphasised a single product category – consumer electronics and a single masstige brand – Apple. The online survey questionnaire was developed on the Google platform and distributed among residents of Bosnia and Herzegovina using a snowball sampling technique. In the end, we received 354 usable responses. We used structural equation modelling and multigroup analysis to test the proposed conceptual model. Our findings suggest that quality consciousness is the most significant predictor of consumers’ intentions to buy a masstige brand, followed by perceived brand equity. Also, our results indicate that the relationships between independent variables (consumer-based brand equity, quality consciousness, overall luxury value) and dependent variables (intention to purchase a masstige brand) are contingent on generational differences. The present study deepens our scholarly understanding of masstige consumption and contributes to the theoretical notion of generation cohort theory in the context of masstige consumption.","PeriodicalId":30072,"journal":{"name":"Management Marketing","volume":"17 1","pages":"255 - 271"},"PeriodicalIF":0.0,"publicationDate":"2022-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41861364","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Adela Jansen, A. Dima, Isabelle Biclesanu, S. Point
Abstract Since the 1960s, career success has been extensively studied from different angles. This paper aims to identify the main topics of interest covered by the literature throughout time frames defined based on the number of article citations. A Scopus database search was performed in November 2021, gathering 926 articles on career success that were analyzed in VOSviewer. The results show that several concepts were constant over the years, such as mentoring, mobility, income, education, gender, and culture, while other topics of interest were introduced more recently (e.g., career satisfaction, change, personality, networking, the link between the private and professional life, the relationship between objective and subjective career success). An understanding of historical career success research topics contributes to the development of future human resources strategies and policies.
{"title":"Research Topics in Career Success throughout Time: A Bibliometric Analysis","authors":"Adela Jansen, A. Dima, Isabelle Biclesanu, S. Point","doi":"10.2478/mmcks-2022-0016","DOIUrl":"https://doi.org/10.2478/mmcks-2022-0016","url":null,"abstract":"Abstract Since the 1960s, career success has been extensively studied from different angles. This paper aims to identify the main topics of interest covered by the literature throughout time frames defined based on the number of article citations. A Scopus database search was performed in November 2021, gathering 926 articles on career success that were analyzed in VOSviewer. The results show that several concepts were constant over the years, such as mentoring, mobility, income, education, gender, and culture, while other topics of interest were introduced more recently (e.g., career satisfaction, change, personality, networking, the link between the private and professional life, the relationship between objective and subjective career success). An understanding of historical career success research topics contributes to the development of future human resources strategies and policies.","PeriodicalId":30072,"journal":{"name":"Management Marketing","volume":"17 1","pages":"292 - 305"},"PeriodicalIF":0.0,"publicationDate":"2022-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43685690","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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