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O corpo do manifestante das Jornadas de Junho de 2013: a charge e o editorial da Folha de São Paulo 2013年6月日抗议者的身体:《圣保罗页报》的漫画和社论
Pub Date : 2016-12-04 DOI: 10.1590/1982-25542016225491
M. Costa
On June 2013, the streets were taken by multitudes who wanted great economic, political and social reforms. This event was nominated June Protests. Our objective, in this paper, is to understand how the protester was constructed on and by print media . From the discursive semiotics and Bakhtin’s philosophy, our object of study is the discursive protester actors’ body. As methodology, we recover the protester actor’s discursivization process in two distinct genres: the charge and the editorial, both published by the newspaper Folha de Sao Paulo , on June 13th, 2015. As a result, we found that in the two genres different discursive strategies are used to sustain their axiological position about the protester actor.
2013年6月,要求进行重大经济、政治和社会改革的民众走上街头。这一事件被命名为“六月抗议”。在本文中,我们的目标是了解抗议者是如何在印刷媒体上和通过印刷媒体构建的。从话语符号学和巴赫金哲学出发,我们的研究对象是话语抗议者的身体。作为方法论,我们以两种截然不同的类型来还原抗议者演员的话语化过程:指控和社论,均发表于2015年6月13日的《圣保罗页报》。结果,我们发现在这两种类型中,不同的话语策略被用来维持他们关于抗议行为者的价值论立场。
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引用次数: 3
Inatualidade e anacronismo na fotografia contemporânea 当代摄影的不时效性和时代错误
Pub Date : 2016-12-04 DOI: 10.1590/1982-25542016226628
Fernando Gonçalves
This paper discusses the individuation conditions of the so-called contemporary photography by examining the notion of anachronism in different artworks and authors as Jeff Wall and Cindy Sherman. The construction of visual discursivity in art as a matter of communication comes from the idea that it would exist, in nowadays particular images, an unpresentness perceivable through persistent pictorial traces and issues of other times, particularly in art history. The relevance of thinking on the experience of photography in art points to its contributions for discussing communicative aspects of photography, mostly the representation that order the visible, as well as their operations that mediate our relationship with the world through the image.
本文通过考察不同艺术作品和作者(如杰夫·沃尔和辛迪·谢尔曼)的时代错误概念,探讨所谓当代摄影的个性化状况。艺术中视觉话语的构建作为一种交流的问题,来自于它将存在的想法,在当今特定的图像中,通过持续的图像痕迹和其他时代的问题,特别是在艺术史上,可以感知到一种不存在。对艺术中摄影经验的思考的相关性指出了它对讨论摄影的交流方面的贡献,主要是对可见的表现的排序,以及它们通过图像调解我们与世界的关系的操作。
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引用次数: 0
La migración de argentinos en la prensa gráfica y los foros de Internet: la construcción diferenciada de colectivos de identificación 平面媒体和互联网论坛中的阿根廷移民:身份集体的差异化构建
Pub Date : 2016-12-04 DOI: 10.1590/1982-255420162278112
M. Busso
In this paper we develop the theoretical approach to analyze the construction of collectives of identification made by newspapers and Internet forums, as crucial spaces in order to study the contemporary migration processes, especially the phenomenon of the Argentinian recent migration during 2001-2005. To acknowledge their importance as media, in which migration becomes significant, there is a proposal for analyzing both: as formers of newspapers readers, and as a privileged interface of personal and online expressions for the forums, existing in a society increasingly mediatized.
在本文中,我们发展了理论方法来分析由报纸和互联网论坛构成的认同集体的建构,作为研究当代移民过程的关键空间,特别是2001-2005年阿根廷最近的移民现象。为了承认他们作为媒体的重要性,其中移民变得非常重要,有一个建议是分析两者:作为报纸读者的形成者,作为论坛的个人和在线表达的特权界面,存在于一个日益媒介化的社会中。
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引用次数: 0
A ciência e a tecnologia na TV brasileira: uma análise da programação da TV Globo 巴西电视中的科学与技术:全球电视节目分析
Pub Date : 2016-12-04 DOI: 10.1590/1982-25542016224238
Vanessa Brasil de Carvalho, L. Massarani, Marina Ramalho, Luís Amorim, Maria Ataide Malcher, R. Neves
In this paper, we analyze how S&T issues appears on the TV Globo, the channel with the largest audience in Brazil. The methodology of "constructed week" was used to compose a sample of two weeks (14 days), representative of six months in 2013. We recorded and watched each day, a total of 336 hours. Through a content analysis, we found out that science appeared in 7.3% of TV Globo broadcast during the period analyzed and was in several television categories, from TV news to advertising, from soap operas to talk shows. Science was more related to issues of Medicine and Health. Scientists and experts were important sources of information,  but citizens were heard about these issues as well. However, we found out that scientists were less represented on TV - and, when they appeared, there were more men than women scientists. In advertising,the most frequent television category in our corpus, science was used as a way to enforce credibility to the product, highlighting the social role of science.
在本文中,我们分析了科技问题是如何在巴西观众最多的电视频道Globo上出现的。采用“建构周”的方法组成一个两周(14天)的样本,代表2013年的六个月。我们每天记录和观看,总共336个小时。通过内容分析,我们发现在分析期间,科学出现在7.3%的电视Globo广播中,并且出现在从电视新闻到广告,从肥皂剧到脱口秀的几个电视类别中。科学更多地与医学和健康问题有关。科学家和专家是重要的信息来源,但公民也听到了这些问题。然而,我们发现科学家在电视上的代表性更少——而且,当他们出现时,男性科学家比女性科学家多。广告是我们语料库中最常见的电视类别,在广告中,科学被用作增强产品可信度的一种方式,突出了科学的社会作用。
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引用次数: 2
Do Interacionismo Simbólico aos jogos de linguagem: a produção social de sentido. 从符号互动主义到语言游戏:意义的社会生产。
Pub Date : 2016-12-04 DOI: 10.1590/1982-25542016224631
Liráucio Girardi
This paper is part of a research series that I have been doing on the social production of meaning in communicative processes. I hereby present a brief introduction referring to the “place” this communication occupies in the social sciences (particularly on Claude Levi-Strauss’ reflections), the way this question was positioned inside the so-called “Symbolic Interaction”, as well as the way Wittgenstein develops his re ections on “Language Games”. With that, I intend to contribute to the construction of an interdisciplinary analysis of communicative processes in the communication studies field.
这篇论文是我一直在做的关于交际过程中意义的社会生产的系列研究的一部分。在此,我将简要介绍这种交流在社会科学中所占据的“位置”(特别是克劳德·列维-斯特劳斯的反思),这个问题在所谓的“符号互动”中的定位方式,以及维特根斯坦对“语言游戏”的反思方式。因此,我打算在传播学研究领域对交际过程的跨学科分析做出贡献。
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引用次数: 0
Entre ruínas e viagens: memórias do deslocamento no documentário brasileiro, parte 2, Descaminhos 在废墟和旅行之间:巴西纪录片中流离失所的记忆,第二部分,迷失
Pub Date : 2016-12-04 DOI: 10.1590/1982-25542016225540
G. Souza
This paper aims to discuss the configurations of a memory of dislocation in Brazilian documentary film. To that end, the documentary Descaminhos (Marilia Rocha et al., 2007) is analyzed focusing its theme, which is the railway - or what was left of it - in four Brazilian states. The purpose is to verify how the connections of testimonials, images, sounds and noises produce that memory, in which there is a recurrence in the work and affections related to train. The hypothesis adopted here is that, in its collective dimension, memory takes the aspect of trajectory through the documentary, in which ruin and travel are basic components.
本文旨在探讨巴西纪录片中错位记忆的构成。为此,纪录片Descaminhos (Marilia Rocha et al., 2007)的分析集中在它的主题,这是铁路-或什么是剩下的-在四个巴西州。目的是验证证言、图像、声音和噪音的联系是如何产生记忆的,在这些记忆中,与训练有关的工作和情感是反复出现的。这里采用的假设是,在集体维度上,记忆通过纪录片呈现轨迹,废墟和旅行是其中的基本组成部分。
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引用次数: 0
Uma leitura comunicacional da estratégia nas organizações 对组织战略的沟通解读
Pub Date : 2016-12-04 DOI: 10.1590/1982-25542016225456
Victor Márcio Laus Reis Gomes
This paper presents a communicational approach to the organizational strategy. As a common object of administrative and economic strategies, the procedure was investigated from an epistemic-methodological perspective which emphasizes communication. Grounded in Niklas Luhmann’s systems theory in the social dimension of language, as well as in Eliseo Veron’s discursive approach, the systemic-discursive perspective enables the exploration of communication elements, which are articulated in a theoretical model focused on understanding the organizational strategy.
本文提出了一种组织战略的沟通方法。作为行政和经济战略的共同目标,该程序从强调沟通的认识论-方法论角度进行了研究。基于Niklas Luhmann关于语言社会维度的系统理论,以及Eliseo Veron的话语方法,系统话语视角能够探索沟通要素,这些要素在一个专注于理解组织战略的理论模型中得到阐述。
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引用次数: 0
Omayra: reflexões sobre o rosto, uma fotografia e suas políticas 奥玛拉:对脸的反思,一张照片和它的政治
Pub Date : 2016-12-04 DOI: 10.1590/1982-25542016222644
Ângela Cristina Salgueiro Marques, A. Biondi
This article proposes some re ections on the girl Omayra Sanchez’s photograph to reveal how photojournalistic image can constitute someone’s face by making it subject to our glance. The printed face on the photographic surface makes the stranger appear and brings out the place of communication and reciprocity. At the same time, the politics of image can reveal a “being common”, or an uncommon, or a piece of someone else that is not easy to apprehend, not translatable into communication. In a threefold session, this article seeks to understand how that image shows us the other’s place transformed by the promise of my place, assuming an aesthetic, ethical, and political aspect. Opening, passage and interdiction compose the movements of the intermittent, productive process of subjectifying glances and gestures.
本文对Omayra Sanchez女孩的照片提出了一些反思,以揭示新闻摄影图像如何通过使其成为我们视线的对象来构成某人的脸。照片表面的人脸印刷使陌生人出现,并带来了交流和互惠的地方。同时,形象政治可以揭示一个“普通”,或一个不寻常,或另一个人的一部分,不容易理解,不翻译为交流。在三个方面,本文试图理解这幅图像如何向我们展示了我的位置的承诺如何改变了他者的位置,假设审美,伦理和政治方面。打开,通过和阻断构成了间歇性的运动,产生过程的主体化的目光和手势。
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引用次数: 3
Cultura da diversidade: uma orientação teórica para a prática cultural de cooperação social 多样性文化:社会合作文化实践的理论取向
Pub Date : 2016-12-04 DOI: 10.1590/1982-25542016229467
Thomas Bauer
O objetivo deste artigo e refletir criticamente sobre a questao da diversidade cultural, apoiando-se em teorias culturais e em aspectos da comunicacao. Por cultura, compreende-se um processo circular que envolve variedade, pluralidade e atravessamento de distintas perspectivas, nao se restringindo a teorias especi cas e segmentadas. Nesse sentido e a liada a cultura, a diversidade se expressa como organismo plural e hibrido, projetando-se nos processos comunicacionais nos quais o outro (a diversidade) e parte intrinseca constituinte. Sendo, portanto, a comunicacao uma outra face da cultura (e vice-versa), afirmamos que cabe a midia proporcionar re exoes criticas sobre o funcionamento da sociedade, ampliando o debate sobre diversidade e con gurando seu carater hibrido e plural.
本文的目的是基于文化理论和传播方面,批判性地反思文化多样性问题。文化是一个循环的过程,它涉及到多样性、多元性和不同视角的交叉,而不局限于特定的、细分的理论。从这个意义上说,与文化相联系,多样性表现为多元和杂交的有机体,投射在交际过程中,在交际过程中,他者(多样性)是内在的组成部分。因此,传播是文化的另一个方面(反之亦然),我们认为媒体应该对社会的运作方式进行批判性的反思,扩大关于多样性的辩论,并巩固其混合和多元的特征。
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引用次数: 0
Compre, leia, siga e rejuvenesça! Sobre os sentidos movimentados e construídos por Veja acerca da velhice ao longo de sua história (1968-2014) 购买,阅读,跟随和恢复活力!关于维嘉在其历史上关于老年的运动和构建的意义(1968-2014)
Pub Date : 2016-12-01 DOI: 10.1590/1982-25542016223299
Christa Liselote Berger Ramos Kuschick, Felipe Viero Kolinski Machado
This paper aims to grasp the mobilized and built meanings on aging, herein assumed as either a biological category or as a discursively constructed one, and published in 2406 issues of the weekly Veja since 1968 to 2014. From this total, 112 reports have been detected, out of which 233 speech sequences have been selected, based on the French discourse analysis frames that allow us to understand both discursive formations. Hegemonically speaking, it has been possible to observe a discourse consolidation that considers youth as a value to be conquered and kept still, and aging, on the contrary, as a result of one’s inability. According to Veja , being young is under the readers’ responsibility, who will never get old if they follow its instructions.
本文旨在把握衰老的动员意义和建构意义,本文假设衰老是一个生物学范畴,也假设衰老是一个话语建构的范畴,发表于1968年至2014年《Veja》周刊2406期。从这个总数中,我们检测到112个报告,其中233个语音序列被选中,基于法语语篇分析框架,使我们能够理解两种语篇结构。从霸权的角度来说,我们有可能观察到一种话语巩固,它将年轻视为一种可以征服和保持不变的价值,而相反,衰老则是一个人无能为力的结果。根据Veja的说法,年轻是读者的责任,如果他们遵循它的指示,他们就永远不会变老。
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引用次数: 7
期刊
Galaxia
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